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HomeMy WebLinkAboutTBID_2014-12-17_Agenda ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT1 AGENDA Wednesday, December 17, 2014 2:00 P.M. Atascadero City Hall 6500 Palma Avenue, Room 306 Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Jiten Patel, Best Western Plus Colony Inn Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites Board Member Deana Alexander, The Carlton Hotel Board Member Linda Hendy, Chamber of Commerce Board Member Diane Helbert, Brū Coffeehouse APPROVAL OF AGENDA: PUBLIC COMMENT: (This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for t he record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board.) 1 On April 23rd, 2013, the Atascadero City Council Adopted Ordinance No. 568, adding Chapter 16 to Title 3 of the Atascadero Municipal Code, Establishing the Atascadero Tourism Business Improvement District. A. CONSENT CALENDAR: 1. Advisory Board Draft Action Minutes – October 22, 2014  Recommendation: Board approve the Draft Action Minutes of October 22, 2014. [City Manager’s Office] 2. Advisory Board Draft Action Minutes – November 19, 2014  Recommendation: Board approve the Draft Action Minutes of November 19, 2014. [City Manager’s Office] B. BUSINESS ITEMS 1. Public Relations and Marketing Contract Approval of Scope of Work & Compensation  Fiscal Impact: The RFP listed an estimated overall budget for lodging business strategic marking plan at a range of $50,000 to $75,000 for a 12 month period. Other services were discussed at the interview, such as management services, that would affect the total cost.  Recommendation: Advisory Board discuss and confirm a contract, including Scope of Work and Compensation, for the Public Relations & Marketing contract with Mental Marketing, and direct staff to forward the contract to the City Council for approval. 2. TBID Marketing Vision Approval of Mission Statement, Messaging Direction, and Timeline  Fiscal Impact: None.  Recommendation: Advisory Board adopt the Mission Statement, Messaging Direction, and Timeline listed in the TBID Marketing Vision Summary of November 19, 2014. 3. TBID Advisory Board Approval of a Marketing Plan Outline and Budget  Fiscal Impact: None  Recommendation: Advisory Board review and approve a Marketing Plan Outline and Budget for Mental Marketing. C. BOARD MEMBER COMMENTS: D. ADJOURNMENT: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470- 3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting.