HomeMy WebLinkAboutTBID_2014-10-22_Agenda
ADVISORY BOARD FOR THE
ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT1
AGENDA
Wednesday, October 22, 2014
2:00 P.M.
Atascadero City Hall
6500 Palma Avenue, 4th Floor
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Jiten Patel, Best Western Plus Colony Inn
Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites
Board Member Deana Alexander, The Carlton Hotel
Board Member Linda Hendy, Chamber of Commerce
APPROVAL OF AGENDA:
PUBLIC COMMENT: (This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. The Board may take action to direct the staff
to place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Public Comment, unless changed by the Board.)
1 On April 23rd, 2013, the Atascadero City Council Adopted Ordinance No. 568, adding Chapter 16 to Title 3 of the
Atascadero Municipal Code, Establishing the Atascadero Tourism Business Improvement District.
OATHS OF OFFICE:
1. Administration of Oaths of Office – New Board Member Diane Helbert will
be sworn in by City Clerk Marcia Torgerson.
A. CONSENT CALENDAR:
1. Advisory Board Draft Action Minutes – October 8, 2014
Recommendation: Board approve the Draft Action Minutes of October 8,
2014. [City Manager’s Office]
B. BUSINESS ITEMS
1. County Business Improvement District Proposal
Recommendation: Board receive oral presentation by Stacie Jacob and
Chuck Davison of Visit San Luis Obispo County and consider a
recommendation to the City Council for approval.
2. Continued from October 8, 2014 Meeting – Selection of Firm for Public
Relations and Marketing
Fiscal Impact: The RFP listed an estimated overall budget for lodging
business strategic marking plan at a range of $50,000 to $75,000 for a 12
month period. This position is budgeted in the Atascadero TBID Fund.
Recommendation: Advisory Board select one firm to recommend to the City
Council for the TBID Public Relations & Marketing position.
3. Consideration of Advertising in Visit San Luis Obispo County Magazine
Recommendation: Board give City staff direction concerning advertising in
Visit San Luis Obispo Magazine.
C. BOARD MEMBER COMMENTS:
D. ADJOURNMENT:
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in
a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470-
3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the
City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting.