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Home My WebLink AboutTBID_2014-05-01 Agenda Packet SPECIAL MEETING ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT1 AGENDA Thursday, May 1, 2014 2:00 P.M. Atascadero City Hall, Conference Room #106 6500 Palma Avenue Atascadero, California CALL TO ORDER: ROLL CALL: Advisory Board Members: Chairperson Jiten Patel, Best Western Plus Colony Inn Vice-Chairperson Amar Sohi, Holiday Inn Express and Suites Deana Alexander, The Carlton Hotel Soham Bhakta, Super 8 Motel APPROVAL OF AGENDA: PUBLIC COMMENT: (This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board.) 1 On April 23rd, 2013, the Atascadero City Council Adopted Ordinance No. 568, adding Chapter 16 to Title 3 of the Atascadero Municipal Code, Establishing the Atascadero Tourism Busi ness Improvement District. A. CONSENT CALENDAR: 1. Advisory Board Draft Action Minutes – February 19, 2014  Recommendation: Board approve the Draft Action Minutes of February 19, 2014. [City Manager’s Office] B. BUSINESS ITEMS 1. Review of 2014-2015 Annual Report. 1. Recommendation: Advisory Board adopt the 2014-2015 Annual Report. C. BOARD MEMBER COMMENTS: D. ADJOURNMENT: In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a Tourism Business Improvement District Meeting, please contact the City Clerk’s Office at (805) 470- 3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in assuring that reasonable arrangements can be made to provide accessibility to the meeting. ITEM NUMBER: A-1 DATE: May 1, 2014 SPECIAL MEETING ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT1 DRAFT ACTION MINUTES Wednesday, February 19, 2014 3:30 P.M. Atascadero City Hall, Conference Room #106 6500 Palma Avenue Atascadero, California CALL TO ORDER: Chairperson Patel called the meeting to order at 3:30 p.m. ROLL CALL: Present: Board Member Alexander, Vice Chairperson Sohi, and Chairperson Patel. Absent: Board Member Bhakta City Staff: Assistant to the City Manager Marcia Torgerson PUBLIC COMMENT: None A. CONSENT AGENDA: None 1 On April 23rd, 2013, the Atascadero City Council Adopted Ordinance No. 568, adding Chapter 16 to Title 3 of the Atascadero Municipal Code, Establishing the Atascadero Tourism Business Improvement District. Atascadero Tourism Business Improvement District February 19, 2014 Page 2 of 2 B. BUSINESS ITEMS 1. Request for Proposals – Discussion of Timeline  Recommendation: Board give City staff direction on next steps regarding proposals for professional public relations and marketing services. Ms. Torgerson explained that the Board received only two proposals to their Request for Proposals, whose deadline was January 31, 2014. Chairperson Patel had expressed disappointment, and asked that the issue be brought to the Board for discussion and possible action. There was Board consensus to reject the proposals and re-distribute the Request for Proposals with a 90 day time period for submittal. C. BOARD MEMBER COMMENTS: None D. ADJOURNMENT: Chairperson Patel adjourned the meeting at 4:15 p.m. MINUTES PREPARED BY: ______________________________________ Marcia McClure Torgerson, Assistant to the City Manager ITEM NUMBER: B-1 DATE: May 1, 2014 Atascadero Tourism Business Improvement District Advisory Board Adoption of 2014-2015 Annual Report [City Manager’s Office] RECOMMENDATION: Advisory Board adopt the 2014-2015 Annual Report. DISCUSSION: The City of Atascadero established the Atascadero Tourism Business Improvement District (ATBID) to levy annual assessments under the Parking and Business Improvement Area Law of 1989, by adopting Title 3, Chapter 16 of the Atascadero Municipal Code in April 2013. The activities to be funded by the assessments on lodging businesses within the ATBID are tourism promotions and marketing programs to promote the City as a tourism destination. The formation and operation of a Tourism Business Improvement District is governed by the California Streets & Highways Code (Section 36500 et. Seq.) The budget for the ATBID is submitted in conjunction with the City’s annual budget. The City Council appointed the ATBID Advisory Board Members to serve at the pleasure of the Council. The Advisory Board is made up of lodging business owners or employees, or other representatives holding the written consent of a lodging business owner within the ATBID area. The Streets & Highways Code requires that the Advisory Board provide a report to the City Council annually for the expenditure of funds derived from the assessment paid by lodging businesses within the City. The annual report must identify: (1) proposed activities, programs and projects for the fiscal year; (2) the approximate cost of such activities, programs and projects for the fiscal year; (3) the amount of surplus or deficit revenues carried over from a previous fiscal year; and (4) contributions received other than assessments. The annual report must meet the requirements of the California Streets and Highway Code §36533. The draft report for the Advisory Board’s consideration is attached. ITEM NUMBER: B-1 DATE: May 1, 2014 Once the report is forwarded to the City Council, they may approve the report as filed or may modify any particular contained in the report and approve it as modified. ATTACHMENT: 1. Annual Report ITEM NUMBER: B-1 DATE: May 1, 2014 ATBID Annual Report Fiscal Year 2014-2015 (Pursuant to Streets & Highways Code Section 36533) 1. Proposed activities, programs and projects for the fiscal year:  Advertising  Contract services o Marketing o Promotions o Public relations  Attendance at trade shows  Event transportation of lodging guests  Administration of TBID fund 2. Approximate cost of such activities, programs and projects for the fiscal year:  $101,630.00 3. Amount of surplus or deficit revenues carried over from a previous fiscal year:  $14,830 in surplus revenues was carried forward as of June 30, 2013 .  An estimate of $148,000 in surplus revenues is expected to be carried forward as of June 30, 2014. 4. Contributions received other than assessments:  None