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CITYOFATASCAD
DESIGN REVIEW COMMITTEE
ACTION MINUTES
Regular Meeting — Thursday, June 21, 2012
3:30 P.M.
City Hall, Council Chambers
6907 El Camino Real, Atascadero, California
CALL TO ORDER — 3:33 p.m.
Chairperson Fonzi called the meeting to order at 3:33 p.m.
ROLL CALL
Present: Chairperson Fonzi, Committee Member Kelley, Committee Member Ward,
Committee Member Cooper, Committee Member DeCarli
Absent: None
Recording Secretary: Warren Frace, Community Development Director
Staff Present: Alfredo Castillo, Assistant Planner
Others Present: Applicants:
Barbara Nunez & William Arkfeld (Artery)
Thom Jess (Colony Square)
Peter Hilf (Colony Square)
Steve Williams
Kelly Evans
Joe Bentson
Christine Alanis
Chance Arkfield
Sam Kowall
Ivy Arkfields
Mike Zaliski
City ofAtascadero Design Review Committee Action Minutes June 21, 2012
Page 2 of 6
APPROVAL OF AGENDA
MOTION: By Committee Member Kelley and seconded by Committee
Member DeCarli to approve the Agenda.
Motion passed 5:0 by a roll -call vote.
PUBLIC COMMENT
None
CONSENT CALENDAR
(All items on the consent calendar are considered to be routine and non -controversial by City Staff and will be
approved by one motion if no member of the Committee or public wishes to comment or ask questions)
DEVELOPMENT PROJECT REVIEW
1. PLN 2012-1437 / ARTERY MURAL / AUP HEARING
Community Development Director Warren Frace gave the staff report.
Committee Member Ward
AUP Process and why this is required for a mural. What was the Council's Policy in regards to
murals? — Staff explained the process.
Committee Member Kelley
Questions in regards to consistency with Downtown Design Guidelines. Also questioned how the
mural was consistent with the City's Sign Ordinance.
There was a discussion between committee members on what was the allowable signage area per the
code.
Chairperson Fonzi:
Requested that the applicant answer some questions in regards to the mural and the applicant's intent
of the mural.
Applicant — Bill Arkfeld
- Did not have time to get approval thought City encouraged murals.
- A traveling artist was going through Atascadero and going away on a trip. The applicant
felt this was the only time to get the mural done.
- It was not intentional to subvert the process.
- Took a chance on painting the mural.
- The applicant understood that a permit was required, and knew the rules behind the
permitted process.
- Don't want to defend art, trying to encourage art/good for business.
- Understands that there is concern in regards to the figure under the tree looking depressed.
- Understands that the mural is large, however this is a piece of art.
City of Atascadero Design Review Committee Action Minutes June 21, 2012
Page 3 of 6
Committee Member Kelley
■ How long did it take to go from concept to painting?
Applicant:
■ A few days. The mural concept was formed on Friday around midnight, and completed
over the course of a weekend.
Committee Member DeCarli
■ Did you know City had a process? Concerned with the size of the mural and how it keeps
going from wall to wall.
Committee Member Kelley
■ Based on comments, you understood you needed a permit but you did not follow the
process.
Chairperson Fonzi
■ Concerned with Peeling paint and can it be repainted?
PUBLIC COMMENT
1) Steve Williams
- Size affects content. Be careful with the terms of "spreading" and size and content.
2) Kelly Evans
- Gifty Things/need to support downtown.
- The Mural doesn't fit downtown character. Looks like graffiti.
- The size is too large and out of context.
- Should follow the City process / rules.
- Go back and repaint the wall and apply for a new permit.
3) Joe Bentson
- Art work is out of character.
- Not the content / size is an issue.
- Should have asked for permission.
- We set bad precedent.
- Too big / doesn't fit.
4) Christine Alanis
- City beautification encourages art.
- Mural is an enhancement.
- Not a sign.
- This cultivates interest and it is near the fine arts academy.
5) Chance Arkfeld (Applicant's son)
- Mural is not graffiti.
- Understands parents broke the rules.
- Downtown needs diversity of ideas.
City of Atascadero Design Review Committee Action Minutes
6) Sam Kowall
- Size changes art. Limiting the size is like limiting 1St Amendment Right.
7) Ivy Arkfeld
- Mural is good for business.
8) Mike Zaliski
- Mural is nice / should have gotten a permit.
- Variety is a good thing.
9) Zoe Arkfeld
- Santa Cruz has numerous murals.
- People love to see the art.
DESIGN REVIEW COMMISSION DELIBERATIONS
Committee Member Cooper
■ Should have gotten permit.
■ May set a precedent.
■ May support approval.
■ Concerned with neighborhood consistency finding.
Committee Member DeCarli
■ Supports Mural Program.
■ Should have requested permit / reviewed size.
■ Mural is out of scale.
Committee Member Kelley
■ Should have gotten a permit.
■ Historic downtown — important to City.
■ Too big / out of scale.
■ Concerned with size and not consistent with character.
■ Cannot support.
Committee Member Ward
■ City rules are reasonable.
■ Will echo what Committee Member Kelley said.
■ Very difficult to make people happy in this case.
Chairperson Fonzi
■ Likes mural — not graffiti.
■ Need to follow rules — get public buy -in.
■ Worried about the precedent it sets.
■ Remove mural by repainting.
Committee Member Kelley
■ Remove mural.
June 21, 2012
Page 4 of 6
City of Atascadero Design Review Committee Action Minutes
June 21, 2012
Page 5 of 6
■ Should have got neighborhood buy in.
MOTION: By Committee Member Kelley and seconded by Committee
Member Ward to deny the application based on finding # 4, in
addition to the size, location, and that the applicant did not follow
the proper permit process, consistent with findings required for an
AUP.
Motion to deny passed 4:1 by a roll -call vote.
Committee Member Cooper dissented.
COMMITTEE MEMBER COMMENTS
Committee Member Kelley
■ Wants to work with the applicant.
DEVELOPMENT PROJECT REVIEW
2. PLN 2099-0904 / DRC 2012-0003, COLONY SQUARE
Community Development Director Warren Frace gave a staff report on the project.
PUBLIC COMMENT
None
DESIGN REVIEW COMMISSION DELIBERATIONS
Chairperson Fonzi
■ Commercial sq ft changes?
Peter Hilf
- Finance issues.
Thom Jess
- ECR frontage valuable.
Building D — defer changes.
Committee Member Kelley
■ Even better plan / good plan.
Committee Member DeCarli
■ Any tenant leads?
Thom Jess
- Fence next week.
Chairperson Fonzi
■ How much retail reduction?
12% total reduction.
City of Atascadero Design Review Committee Action Minutes
Need space for restaurants.
Committee Member DeCarli
Additional housing as an option.
Two story scale important.
Store front location.
Committee Member Cooper
■ Supports redesign.
What is phasing? (whatever tenants want)
Chairperson Fonzi
■ Building C2 pushed back. (Tom Jess — view corridor to City Hall)
Committee Member Ward
■ Supports.
June 21, 2012
Page 6 of 6
MOTION: By Committee Member Kelley and seconded by Committee
Member Fonzi to recommend that the project is presented to the
Planning Commission, with the recommendation that the developer
adjusts the elevations on Building C-2 to enhance with additional
character and color.
Motion passes 5:0 by a roll -call vote.
ADJOURNMENT - 5:30 pm
DIRECTOR'S REPORT
None
arren Frace, Cbnffntfnity Development Director
Adopted July 24, 2012
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