HomeMy WebLinkAboutMinutes 071712 Special Meeting Approved August 14, 2312
SPECIAL MEETING
Atascadero City Council
Roundtable Study Session
ACTIONMINUTES
Tuesday, July 17, 2012, at 4:00 p,m.
City Hall Council Chambers
6907 El Camino Real, Atascader®
Mayor Kelley called the meeting to order at 4:00 p.m. and welcomed everyone to the
Study Session.
ROLL. CALL :
Present: Council Members Fonzi, Mayor Pro Tem O'Malley and Mayor
Kelley
Absent: Council Members Clay and Sturtevant
Others Present: City Clerk /Assistant to City Manager Marcia McClure Torgerson
Staff Present: City Manager Wade McKinney
Invitees: Steve Martin, Linda Hendy, Pam Lyon, Stacie Jacob, Larry
Wysong, Joel Clay, Deana Alexander, Grigger Jones, Tom Lewis,
Amanda Collins, Jack Dorris, Natalie Dorris, and Keith Nichols,
Atascadero City Council Special Meeting Minutes
July 17,2012
Page 1 of 2
Approved August 14, 2012
Promotions
City Manager McKinney welcomed everyone and explained the purpose of this Study
Session. The City Council had met earlier this year to begin a discussion about what
defines Promotion of Atascadero. This Study Session is a continuation of that
discussion.
Council Members shared their thoughts on promotion of Atascadero. A roundtable
discussion of all in attendance was held, sharing their ideas on promotion:
• Facilitate RV traffic
• Do we survey what types of people are coming to Atascadero?
• Do we have a wish list of what types of people we want to attract?
• Promotional tools include a visit website and media relationships
• City can partner with event coordinators rather than the City hosting all events.
• New Consultant should prepare an updated Marketing Plan, including a mission
statement. Needs to address internal and external customers.
• Be event friendly - Need to make it easy for events to come here; such as car
shows.
• Need a Brand
• Atascadero is an historical planned community
• Share the Atascadero experience
• Promotions
o Branding (our core),
o Marketing (get message out about brand),
o Public Relations (earned media)(proactive to create perception of the
community we want),
o Advertising (paid),
o Promotions (strategic partnerships, such as Savor)
• Conduct market research to determine what visitors want
PUBLIC COMMENT. None
ADJOURNMENT:
Mayor Kelley adjourned the meeting at 5:13 p.m.
MINUTES PREPARED BY:
Marcia McClure Torgerson, C.M.C.
City Clerk /Assistant to the City Manager
The following exhibit is available for review in the City Clerk's office:
Exhibit A—Handouts from Staff re: Promotions
Atascadero City Council Special Meeting Minutes
July 17,2012
Page 2 of 2