HomeMy WebLinkAbout091013 - CC Agenda - Combined 1918 1979 CITY OF A TA SCA DERO
CITY COUNCIL
AGENDA
Tuesday, September 10, 2013
City Hall
Council Chambers
6500 Palma Avenue, Atascadero, California
City Council Closed Session: 5:00 p.m.
City Council Regular Session: 6:00 p.m.
CITY COUNCIL CLOSED SESSION: 5:00 p.m.
1. CLOSED SESSION -- PUBLIC COMMENT
2. COUNCIL LEAVES CHAMBERS TO BEGIN CLOSED SESSION
3. CLOSED SESSION -- CALL TO ORDER
a. CONFERENCE WITH REAL PROPERTY NEGOTIATORS
Pursuant to Government Code Section 54956.8
Property and Owners:
APN 049-131-074 Owner: P. Laughlin
APN 049-131-055 Owner: D. Bradshaw
APN 049-141-038 Owner: R. Arnold
APN 049-131-050 Owner: M. Reynolds
APN 049-131-044 Owner: First Assembly of God
APN 049-141-039 Owner: City of Atascadero
APN 049-112-039 Owner: Walmart
APN 049-102-045 Owner: Montecito Bank & Trust
APN 049-141-053 Owner: Bay Area Diablo Petroleum
Agency Negotiators: City Manager, Director of Public Works, City
Attorney.
Negotiating parties: P. Laughlin, D. Bradshaw, R. Arnold, M. Reynolds,
First Assembly of God, Walmart, Montecito Bank & Trust, and Bay
Area Diablo Petroleum
Under negotiation: Price and terms of payment.
4. CLOSED SESSION -- ADJOURNMENT
5. COUNCIL RETURNS TO CHAMBERS
6. CLOSED SESSION -- REPORT
REGULAR SESSION — CALL TO ORDER: 6:00 P.M.
PLEDGE OF ALLEGIANCE: Mayor Pro Tem Sturtevant
ROLL CALL: Mayor O'Malley
Mayor Pro Tem Sturtevant
Council Member Fonzi
Council Member Kelley
Council Member Moreno
APPROVAL OF AGENDA: Roll Call
PRESENTATION:
1. Presentation to Channel Coast Corporation
2. Patriotism Week Proclamation
3. Pfeiffer Partners Presentation
A. CONSENT CALENDAR: (All items on the consent calendar are considered to
be routine and non-controversial by City staff and will be approved by one motion
if no member of the Council or public wishes to comment or ask questions. If
comment or discussion is desired by anyone, the item will be removed from the
consent calendar and will be considered in the listed sequence with an
opportunity for any member of the public to address the Council concerning the
item before action is taken. DRAFT MINUTES: Council meeting draft minutes
are listed on the Consent Calendar for approval of the minutes. Should anyone
wish to request an amendment to draft minutes, the item will be removed from
the Consent Calendar and their suggestion will be considered by the City
Council. If anyone desires to express their opinion concerning issues included in
draft minutes, they should share their opinion during the Community Forum
portion of the meeting.)
1. City Council Draft Action Minutes — August 13, 2013
■ Recommendation: Council approve the City Council Draft Action Minutes
of August 13, 2013. [City Clerk]
2. Oakhaven Final Map Acceptance
■ Recommendations: Council adopt and approve Final Map 2006-0130
(Tract 2614); Reject, without prejudice to future acceptance on behalf of
the public, the offer of dedication for the easements for Public Sewer,
Public Access Purposes; authorize and direct the City Clerk to endorse
the City Council's approval on the map; authorize the City Manager to sign
a Subdivision Improvement Agreement for the onsite improvements
associated with Final Map 2006-0130. [PW]
3. June 2013 Accounts Payable and Payroll
■ Recommendation: Council approve certified City accounts payable, payroll
and payroll vendor checks for June, 2013. [AS]
4. June 2013 Investment Report
■ Council receive and file the City Treasurer's report for quarter ending June
2013. [AS]
UPDATES FROM THE CITY MANAGER: (The City Manager will give an oral report on
any current issues of concern to the City Council.)
COMMUNITY FORUM: (This portion of the meeting is reserved for persons wanting to
address the Council on any matter not on this agenda and over which the Council has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. Comments made during Community Forum
will not be a subject of discussion. A maximum of 30 minutes will be allowed for
Community Forum, unless changed by the Council. Any members of the public who
have questions or need information, may contact the City Clerk's Office, between the
hours of 8:30 a.m. and 5:00 p.m. at 470-3400, or mtorgerson(o)_atascadero.org.)
B. PUBLIC HEARINGS: None
C. MANAGEMENT REPORTS:
1. Groundwater Update
Fiscal Impact: None
Recommendation: Council receive and file an update on the Paso Robles
Groundwater Basin. [PW]
2. Review of City of Atascadero Marketing Plan
Fiscal Impact: None
Recommendation: Council receive and file Phase Two of the City of
Atascadero Marketing Plan as proposed by TJA Advertising and Mental
marketing. [CM]
COUNCIL ANNOUNCEMENTS AND REPORTS: (On their own initiative, Council
Members may make a brief announcement or a brief report on their own activities.
Council Members may ask a question for clarification, make a referral to staff or take
action to have staff place a matter of business on a future agenda. The Council may
take action on items listed on the Agenda.)
D. COMMITTEE REPORTS: (The following represent standing committees.
Informative status reports will be given, as felt necessary):
Mayor O'Malley
1. City / Schools Committee
2. County Mayors Round Table
3. Integrated Waste Management Authority (IWMA)
4. SLO Council of Governments (SLOCOG)
5. SLO Regional Transit Authority (RTA)
Mayor Pro Tem Sturtevant
1. City / Schools Committee
2. City of Atascadero Finance Committee
3. Community Action Partnership of SLO County
4. League of California Cities — Council Liaison
Council Member Fonzi
1. Air Pollution Control District
2. City of Atascadero Design Review Committee
3. Oversight Board for Successor Agency to the Community Redevelopment
Agency of Atascadero
4. SLO Local Agency Formation Commission (LAFCo) — alternate
Council Member Kelley
1. Atascadero State Hospital Advisory Committee
2. City of Atascadero Design Review Committee
3. Economic Vitality Corporation, Board of Directors (EVC)
4. Homeless Services Oversight Council
Council Member Moreno
1. California Joint Powers Insurance Authority (CJPIA) Board
2. City of Atascadero Finance Committee (Chair)
E. INDIVIDUAL DETERMINATION AND / OR ACTION:
1. City Council
2. City Clerk
3. City Treasurer
4. City Attorney
5. City Manager
Please note: Should anyone challenge any proposed development entitlement listed on this Agenda in court, that
person may be limited to raising those issues addressed at the public hearing described in this notice, or in written
correspondence delivered to the City Council at or prior to this public hearing. Correspondence submitted at this
public hearing will be distributed to the Council and available for review in the City Clerk's office.
I, Lisa Cava Deputy City Clerk of the City of Atascadero, declare under the penalty of perjury that the
foregoing agenda for the September 10, 2013 Regular Session of the Atascadero City Council was
posted on September 3, 2013, at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, CA
93422 and was available for public review in the Customer Service Center at that location.
Signed this 3rd day of September, 2013, at Atascadero, California.
Lisa Cava, Deputy City Clerk
City of Atascadero
City of Atascadero
WELCOME TO THE ATA SCA DERO CITY COUNCIL MEETING
The City Council meets in regular session on the second and fourth Tuesday of each month at 6:00 p.m. Council
meetings will be held at the City Hall Council Chambers, 6500 Palma Avenue, Atascadero. Matters are considered by the
Council in the order of the printed Agenda. Regular Council meetings are televised live, audio recorded and videotaped
for future playback. Charter Communication customers may view the meetings on Charter Cable Channel 20, and can
also be viewed via the City's website at www.atascadero.org. Meetings are also broadcast on radio station KPRL AM
1230. Contact the City Clerk for more information (470-3400).
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file
in the office of the City Clerk and are available for public inspection during City Hall business hours at the Front Counter of
City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. An agenda packet is also available
for public review at the Atascadero Library, 6850 Morro Road. Contracts, Resolutions and Ordinances will be allocated a
number once they are approved by the City Council. The minutes of this meeting will reflect these numbers. All
documents submitted by the public during Council meetings that are either read into the record or referred to in their
statement will be noted in the minutes and available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting
or other services offered by this City, please contact the City Manager's Office or the City Clerk's Office, both at (805)
470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in
assuring that reasonable arrangements can be made to provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under Agenda item, "COMMUNITY FORUM", the Mayor will call for anyone from the audience having business with the
Council to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Mayor and Council.
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other
individual, absent or present
This is the time items not on the Agenda may be brought to the Council's attention. A maximum of 30 minutes will be
allowed for Community Forum (unless changed by the Council). If you wish to use a computer presentation to support
your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must
be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your
presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence
and turn in the printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Mayor will identify the subject, staff will give their
report, and the Council will ask questions of staff. The Mayor will announce when the public comment period is open and
will request anyone interested to address the Council regarding the matter being considered to step up to the lectern. If
you wish to speak for, against or comment in any way:
1. You must approach the lectern and be recognized by the Mayor
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Mayor and Council
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other
individual, absent or present
6. All comments limited to 3 minutes
The Mayor will announce when the public comment period is closed, and thereafter, no further public comments will be
heard by the Council.
ITEM NUMBER: A- 1
DATE: 09/10/13
1915
CITY OF A TA SCA DERO
CITY COUNCIL
DRAFT ACTION MINUTES
Tuesday, August 13, 2013
City Hall
Council Chambers
6907 EI Camino Real, Atascadero, California
City Council Closed Session: 5:00 p.m.
City Council Regular Session: 6:00 p.m.
Successor Agency to the Community Immediately following the
Redevelopment Agency of Atascadero conclusion of the City
Council Regular Session
CITY COUNCIL CLOSED SESSION: 5:00 p.m.
Mayor O'Malley announced at 5:00 p.m. that the Council is going into Closed Session.
1. CLOSED SESSION -- PUBLIC COMMENT — None
2. COUNCIL LEAVES CHAMBERS TO BEGIN CLOSED SESSION
3. CLOSED SESSION -- CALL TO ORDER
a. Conference with Legal Counsel — Existing Litigation
Government Code Section 54956.9(d)(1)
Save Atascadero v. City of Atascadero, et al.
San Luis Obispo County Superior Court Case No. CV 128230
b. Conference with Legal Counsel — Anticipated Litigation
Initiation of litigation pursuant to paragraph (4) of subsection (d) of
Government Code Section 54956.9
Two cases.
4. CLOSED SESSION -- ADJOURNMENT
5. COUNCIL RETURNS TO CHAMBERS
6. CLOSED SESSION -- REPORT
City Attorney Pierik announced that there was no reportable action taken.
REGULAR SESSION — CALL TO ORDER: 6:00 P.M.
Mayor O'Malley called the meeting to order at 6:02 p.m. and led the Pledge of
Allegiance.
ROLL CALL:
Present: Council Members Kelley, Moreno, Fonzi, Mayor Pro Tem
Sturtevant, and Mayor O'Malley
Absent: None
Others Present: City Clerk / Assistant to City Manager Marcia McClure Torgerson
Staff Present: City Manager Rachelle Rickard, Acting Administrative Services
Director Jeri Rangel, Public Works Director Russ Thompson, Police
Chief Jerel Haley, Fire Chief Kurt Stone, and City Attorney Brian
Pierik.
APPROVAL OF AGENDA:
MOTION: By Mayor Pro Tem Sturtevant and seconded by Council
Member Fonzi to approve the agenda.
Motion passed 5:0 by a roll-call vote.
Atascadero City Council
August 13,2013
Page 2 of 9
PRESENTATION:
1. Proclamation recognizing the 100th anniversary of Atascadero Mutual
Water Company
The City Council presented Board President Grigger Jones a proclamation celebrating
the Atascadero Mutual Water Company's 100th Anniversary.
A. CONSENT CALENDAR:
1. City Council Draft Action Minutes — June 11, 2013
■ Recommendation: Council approve the City Council Draft Action Minutes
of June 11, 2013. [City Clerk]
2. City Council Draft Action Minutes — June 25, 2013
■ Recommendation: Council approve the City Council Draft Action Minutes
of June 25, 2013. [City Clerk]
3. City Council Draft Action Minutes — July 9, 2013
■ Recommendation: Council approve the City Council Draft Action Minutes
of July 9, 2013. [City Clerk]
4. Three Year Road Striping and Pavement Marking Award — City Bid No.
2013-004
■ Fiscal Impact: Approval of this agreement will result in the expenditure of
up to $81,987.66 for Fiscal Year 2013-14, $81,987.66 for Fiscal Year
2014-15, and $81,987.66 for Fiscal Year 2015-16.
■ Recommendations: Council authorize the City Manager to execute a
contract with J&S Striping Company, Inc. in the amount of $245,962.98
over three years for road striping and pavement marking services. [Public
Works]
5. Marchant Avenue Storm Drain Improvements Project Award - City Bid
No. 2013-006
■ Fiscal Impact: $298,465.00.
■ Recommendations: Council
1. Award the Marchant Avenue Storm Drain Improvements Bid in the
amount of $298,465.00 to Raminha Construction, Inc.; and,
2. Authorize the City Manager to execute a contract with Raminha
Construction, Inc., in the amount of $298,465.00, for construction of
the Marchant Avenue Storm Drain Improvements Project; and,
Atascadero City Council
August 13,2013
Page 3 of 9
3. Authorize the Director of Public Works to file a Notice of Completion
with the County Recorder upon satisfactory completion of the project.
[Public Works]
6. Zoo Green Parking Lot Construction Award — City Bid No. 2013-008
■ Fiscal Impact: None. The Zoo Green Parking Lot contract is funded by
Urban Greening Grant funds. The Urban Greening Grant does not require
matching funds.
■ Recommendations: Council:
1. Award the Zoo Green Parking Lot Improvements Bid in the amount of
$432,638.64 to V. Lopez Jr. & Sons Construction, Inc.; and,
2. Authorize the City Manager to execute a contract with V. Lopez Jr. &
Sons Construction, Inc., in the amount of $432,638.64, for construction
of the Zoo Green Parking Lot Improvements Project; and,
3. Direct the City Engineer to implement project change orders and
design changes to reduce the overall construction cost to comply with
the Urban Greening Grant project's available construction funding of
$403,000; and,
4. Authorize the City Manager to execute a contract with North Coast
Engineering, Inc. in an amount not to exceed $20,000.00 for additional
construction phase inspection support; and,
5. Authorize the Director of Public Works to file a Notice of Completion
with the County Recorder upon satisfactory completion of the project.
[Public Works]
MOTION: By Council Member Fonzi and seconded by Council Member
Kelley to approve the Consent Calendar.
Motion passed 5.0 by a roll-call vote. (#A-4. Contract No.
2013-026, #A-5: Contract No. 2013-027, #A-6.2: Contract No.
2013-028, #A-6.4: Contract No. 2013-029)
UPDATES FROM THE CITY MANAGER:
City Manager Rachelle Rickard gave an update on projects and issues within the City.
COMMUNITY FORUM:
The following citizens spoke during Community Forum: Pastor Haynes, Richard Mullen,
Chuck Ward, Mike Anderson, Linda Hendy, Damon Meeks (Exhibit A), and Mark
Elterman (Exhibit B).
Mayor O'Malley closed the COMMUNITY FORUM period.
Atascadero City Council
August 13,2013
Page 4 of 9
B. PUBLIC HEARINGS:
1. PLN 2013-1466 - La Plaza Center Conditional Use Permit 2013-0268 /
Road Abandonment 2013-0020 Request to Summarily Vacate a Portion
of Atascadero Mall Ave. and landscape easement along EI Camino Real
- 6322- 6500 EI Camino Real (Wysong Construction / Hoff)
■ Fiscal Impact: The retail portions of the project will be revenue positive to
the City regarding sales tax and property tax increases. Additional
revenue may be generated by the office uses in the proposed project as
workers dine and shop during business hours.
■ Recommendations: Planning Commission recommends:
1. The City Council adopt Resolution A approving of Conditional Use
Permit 2013-0258 to allow a 26,500 square foot commercial mixed-use
office/retail development, with a height exception for buildings to
exceed 18-feet in height and a sign ordinance exception to allow a
freeway pole sign; and,
2. The City Council adopt Resolution B approving to the City Council
Road Abandonment 2013-0020 and abandoning a portion of right-of-
way of Atascadero Avenue to accommodate development and
pedestrian improvements and the abandonment of an unneeded
landscape easement along EI Camino Real. [Community
Development]
Community Development Director Warren Frace gave the staff report and answered
questions from the Council.
Ex-Parte Communications:
• Council Member Fonzi talked to the owner of Malibu Brew concerning the effect
of this project on his business.
• Mayor O'Malley spoke to the Police Chief regarding security.
PUBLIC COMMENT:
The following citizens spoke on this item: Applicant's Architect Tom Jess, Larry
Wysong, and Jay DeCou.
Mayor O'Malley closed the Public Comment period.
Atascadero City Council
August 13,2013
Page 5 of 9
There was Council consensus to direct staff to:
• Amend Condition #19 of Resolution #A to be flexible on the sign height,
and to bring the final sign plans to the Design Review Committee for
approval.
• Add a condition to Resolution #A requiring all project driveways to be
marked as no parking areas with red curbing.
• Add a condition to Resolution #A requiring the applicant to make a good
faith effort to assist in the relocation of the Malibu Brew business during
construction.
MOTION: By Council Member Kelley and seconded by Council Member
Fonzi to:
1. Adopt Resolution A, as amended above, approving of
Conditional Use Permit 2013-0258 to allow a 26,500 square
foot commercial mixed-use office/retail development, with a
height exception for buildings to exceed 18-feet in height
and a sign ordinance exception to allow a freeway pole
sign; and,
2. Adopt Resolution B, approving to the City Council Road
Abandonment 2013-0020 and abandoning a portion of right-
of-way of Atascadero Avenue to accommodate
development and pedestrian improvements and the
abandonment of an unneeded landscape easement along EI
Camino Real.
Motion passed 5:0 by a roll-call vote. (#B-1.1: Resolution No.
2013-053, #B-1.2: Resolution No. 2013-054)
2. Confirming the Cost of Vegetative Growth and/or Refuse Abatement
■ Fiscal Impact: The City will receive $71,889.79 from the 2013/2014
property tax rolls in weed abatement / refuse abatement assessments.
■ Recommendation: Council adopt the Draft Resolution, confirming the cost
of vegetative growth (weeds) and/or refuse (rubbish) abatement.
Fire Chief Kurt Stone gave the staff report and answered questions from the Council.
PUBLIC COMMENT: None
MOTION: By Council Member Moreno and seconded by Council Member
Kelley to adopt the Draft Resolution, confirming the cost of
vegetative growth (weeds) and/or refuse (rubbish) abatement.
Motion passed 5:0 by a roll-call vote. (Resolution No. 2013-
055)
Atascadero City Council
August 13,2013
Page 6 of 9
Mayor O'Malley recessed the meeting at 7:35 p.m.
Mayor O'Malley reconvened the meeting at 7:57 p.m.
3. PLN 2011-1417 / ZCH 2011-0163 2007 - 2014 Housing Element -
Implementation of Program and Policies (City of Atascadero)
■ Fiscal Impact: None.
■ Recommendation: Planning Commission recommends:
City Council introduce Draft Ordinance A for first reading, by title only, to
approve PLN 2011-1417 (Zone Text Change ZCH 2011-0163) with Staff
modifications to the proposed "transitional housing" definition for
consistency with the State Health and Safety Code. [Community
Development]
Community Development Director Warren Frace gave the staff report and answered
questions from the Council.
PUBLIC COMMENT:
The following citizens spoke on this item: Tilman Moune, Michael Scherer, Bill Watt,
Jay DeCou, Susan Warren, Babette DeCou, Robin Smith, Dan Yorick, Don Claris, Tina
Salter, John Sanders, Jordan Williams, Speaker (did not give name), Art Gibson,
Charlotte Byrne, Michael Bryne, Jim Patterson, and Tilman Moune.
Mayor O'Malley closed the Public Comment period.
There was lengthy City Council discussion on this issue.
There was Council consensus to continue this item
and to direct staff to bring back this issue
including clarification on the issues they stated
during their discussion.
C. MANAGEMENT REPORTS:
1. Confirm the Appointment of the Director of Administrative Services
■ Fiscal Impact: The Director of Administrative Services' starting annual
salary of $115,322.40 is included in the Administrative Services
Department budget for fiscal year 2013-2014.
■ Recommendation: Council confirm the appointment of Jeri Rangel as
Director of Administrative Services. [City Manager]
Atascadero City Council
August 13,2013
Page 7 of 9
City Manager Rachelle Rickard gave the staff report and answered questions from the
Council.
PUBLIC COMMENT:
The following citizens spoke on this item: Lynda Horejsi.
Mayor O'Malley closed the Public Comment period.
MOTION: By Mayor O'Malley and seconded by Council Member Kelley to
confirm the appointment of Jeri Rangel as Director of
Administrative Services.
Motion passed 5:0 by a roll-call vote.
COUNCIL ANNOUNCEMENTS AND REPORTS:
The City Council Members made brief announcements.
D. COMMITTEE REPORTS:
Mayor O'Malley
1. County Mayors Round Table — Discussed water shortage
Mayor Pro Tem Sturtevant
1. City / Schools Committee — They discussed updates on the Lighthouse
program.
Council Member Fonzi
1. Air Pollution Control District —Will have a Special Meeting on September 5th
2. City of Atascadero Design Review Committee — Will be discussing vendor
food trucks.
E. INDIVIDUAL DETERMINATION AND / OR ACTION: None
Atascadero City Council
August 13,2013
Page 8 of 9
F. ADJOURNMENT TO THE SUCCESSOR AGENCY TO THE
COMMUNITY REDEVELOPMENT AGENCY OF ATASCADERO
Mayor O'Malley adjourned the meeting at 10:27 p.m.
MINUTES PREPARED BY:
Marcia McClure Torgerson, C.M.C.
City Clerk / Assistant to the City Manager
The following exhibit is available for review in the City Clerk's office:
Exhibit A— Handout by Damon Meeks
Exhibit B -Wine Month handout from Mental Marketing (Mark Elterman)
Atascadero City Council
August 13,2013
Page 9 of 9
ITEM NUMBER: A- 2
DATE: 09-10-13
` 1918 m 1978
1 \ATASCADERO j/
Atascadero City Council
Staff Report — Public Works Department
Final Map 2006-0130 (Tract 2614)
1155 EI Camino Real (TTM 2005-0067)
(Daniel Silverie III)
RECOMMENDATIONS:
Council:
1. Adopt and Approve Final Map 2006-0130 (Tract 2614).
2. Reject, without prejudice to future acceptance on behalf of the public the
offer of dedication for the easements for Public Sewer, Public Access
Purposes.
3. Authorize and direct the City Clerk to endorse the City Council's approval
on the map.
4. Authorize the City Manager to sign a Subdivision Improvement Agreement
for the onsite improvements associated with Final Map 2006-0130.
DISCUSSION:
Tentative Tract Map 2005-0067/Tract 2614 was approved by the Planning
Commission on August 9, 2005. The Tentative Tract Map approved the division
of 5.47 acres into 63 lots that range in size from 1392 square feet to 2.08 acres.
Pursuant to California Government Code Section 66440 the approving legislative
body (City Council) cannot deny a final map that is consistent with an approved
tentative tract map. The legislative body is also required to accept, accept
subject to improvement, or reject on behalf of the public, any real property
offered for dedication for public use in conformity with the terms of the offer of
dedication. Staff has determined that the Final Map is consistent with approved
Tentative Tract Map.
FISCAL IMPACT: None
ATTACHMENTS: Exhibit A: Final Map 2006-0130
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39 2,119 S.F. er e-u+r y 57 ra�es.e -R
40 2,488 S.F. y xM•�uw -m F y8 1RADI p .�
41 2,301 S.F. 50 aAm a F �° 56
42 2,157 S.F. xn•+reew ,� ap Y 4'txi.y era,n wn
43 1.581 S.F. *v H„r,Y ,� ur / PMDI DETAIL B
a 2281 S.F. "]"yyLYay °'�r•4N k x'Py a„ eme°,
45 4,4675.F. L„ser. A °jx'eey as EO SCALE
46 3.018 S.F. e•vAnr o-xi
47 1.9338F. -oe^Amsr s]Lw A 3! a4r x xx•ePer a•+wzs-u
3 48 1,41SS.F. ay �'p,r ,oya•EF k 49 2,085 S.F. 51 I`8 ♦; k Q a11p •6 8 a
a 50 2,238 S.F. .4152 a'd t° LEGEND
51 3,998&F i k �' 53 ! L rr,r•eR, �' y,a„E 'g•'
e 52 1,539S F. p 8 �' �� PMo a R, pEA t;R
53 2.142 S.F. $ '` y M qg-� M MEASURED
g 54 2.138 S.F. ffi b� ® F d -55 A+�rw:no p �'•r•bTr o sETvr REBADO CAR BTAMPEOvs s2or
L.,]+rxe N, ber UKESS NOTED OTHEAYnSE
55 3.300 S.F. • OUNOWRESARVATNCAPSTA FEOZ.S 1
SB 2,375 S.F. y• xyrse Mw , PER R+UNLESS NOTED OTHERYASE
57 1.490 S.F. r xM'eerw rpet pa .$ $ a TTO TASCADERO rM T TER COMPANY MEET
58 1,490$.F. r L$ 1 O SE NAIL&-S SN+'1 WFOOT 05TO
59 2.6418.F. d yy }t' PROPERTY COWER lNI.E55 OT1ERNISE NOTED
69 1,087 B.F. r4 +1 EC 6 SC(EXCEPT LOT DNES)SET RAOULY
61 1,491 S.F. d «- � H mx 'N'°E�B'�E °' TRACT 2614
DRAm FwSFM[rrt NaK 2)PROPERTY STREETS INSIDE THE STREET LOT
62 2,7538.F. �r1•�DrArOM,E
C.
CF�4p U4FMFM W&rC 9EYE„ 6'3 9 ALONG THE EXTENSION OF THE PROPERTY
63 2.08 AC. xra�0ypPr,� w , eAserE.r:ota Loim 'm n 8 o sET ruieTAG•Ls sxot•WTOP OF RETAIr4EG IN THE CITY OF ATASCADERO.COUNTY OF
4eDDADraM a"mo `°�"”" wA SATE SAN LUIS OBISPO,STATE OF CALIFORNIA
°p�rarrAyM•x, - >eYr BEING A SUBDIVISION OF PORTIONS OF LOTS 19 AND
wr•v A'04a,,p"•arA+E 201N BLOCK 49 OF ATASCADERO COLONY PER THE
"w',py. O'hYNs 99• MAP RECORDED IN BOOK 3 OF MAPS AT PAGE 1
PREPARED FOR OAKHAVEN VILLAGE INC BY
CgMi _rD"r'
6 Np REq� x 7 AT GeoSystems
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€FFs SCALE 1.30
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g � O � _ leD$3]41-9296 ergwsn.can
Sas
SEE SHEET 5
�_ �a.ea°aar wKan LEGEND
r a g
-1 LOT M4 b'r h "�'.aw n.y. ° LOT NO. AREAI65
N a s
d i ws,: O 1 3Ppj a>s t /.BBBS.F. o ser see"REEhR van,w sTunED•L s sm•:
r Y 2$ 2"oRxa ✓Lv,o� 2 2,793 S.F. UNLESS ROTED OTNERVa9E
O m xii an •ar ,yx,�0 Y A 3 1.539 S.F. • Poua Sa"REB.AR wnN cnP srAwEo l s sear
,L7 ✓P 4 1,5783.F. Op POBMMITYEAS W M10MMTEREASEMENT
5 2,255 S.F. TO ATASGOERO NDTWLVMTER coupon
29 19 9!20 �r
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B .F. O V21 7 F.Y . �RIC11I.NLE%OnERMMOTE
D
Y 2.524 SF. IIEC6CI%CPTLOTLIWSIEUv
INSIDE THE STREET LOT
Q,P a 9 3428 S.F. 2)PROPERTY CORNERS 1 S THE STREET LOT
hra• ° °ft aa5 n 19 4,354 SF. ALONG Tiff E%TENSKIN OF T11E PROPERTY
9 fL A ! »ta nr nea r r 11 2,741 S.F. uNE
r r•ea O SET NNl&TAG 1$5201'IN TOP OF RETANNNG
12 2.187 S.F. vMu
p 1 I av 13 2.227 S.F.
Ava•y.1 • f 14 2.873 S.F.
4 ••tr p,f k Y g g +rt 15 3,733 S.F.
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32 wr afw w 17 j` '1 1571 S.F.
g hu.i•A1L• #5 • _,m.ol f -l§ 18 15 ; 18 2.379 S.F.
ra'r r 3 g 19 3,333 S.F.
b6 5 20 1471 S.F.
33
Y A 0 9' C� It 21 2.837 S.F.
a :Kte a�r•x 22 111.F.
hn•i A "° las <.ka.. ..i wr4rww 23 343 S.F.
't'e'mp, '•:. t�{1 °a0a 24 5.209 S.F.
sa• 25 2.211 S.F.
28 3243 S.F.
i 27 2 S.
14 222F.
rus• A ,Y 28 1,392 S.F.
63 29 1413 S.F.
°�,00 p•p uw rs 30 1.112 S.F.
31 1412 S.F.
r°'tmw warr¢ 8 aP11tE _ 32 1411S.F.
a NwATE arum y'R �'° 833 2.058 S.F.
auwFwv�r - 3 e 13 34 3,081 S.F.
S 35 3.347 S.F.
k x».,rrw,pir _ IPS xrr,Ew ar N 38 3.331 S.F.
g 37 4,107 S.F.
a 9 wN• coww.x.w wN.n tl p 38 1.819BF
12 .
OW�°MAw'FNErxi•.sc ; 39 2.119 S.F
O rn .
t w,acrmLrn EA9ENEarow.mu N V 40 2.488 S.F.
warm rprr,aw rr 41 2,381 S.F.
H J 42 2.157 S.F.
y 43 1581 S.F.
Ln ea, 1f F O m 44 2.281 S.F.
45 4.487 S.F.
e w I L 36 K a0. E s o•:iw 1 4 z 48 3.018 S.F.
t U 0 0_ 47 7,833 S.F.
j 4 0_ R '." Y F y 3 Im a law raa 49 2.085 S.F. v
rd,. tx4• g Y
s 0_ �a+r da wS3b34 B.I 0 <f Lg ror'ig � 50 2.238 S.F.
51 3.888 S.F.
] a ae•ros•aa• R f;� M'Ti. , aCYi,'4T 52 1.538 S.F. m
9 �a 10 " 53 2,U2 S.F.
54 2.138 SF. •• Z
ya �.,h• e.4afr a 55 3.300 S.F. C
37 L•an. 'a'p, 4'd°I ✓1a+ti 58 2.3753.F.
$! 38�' °�� a 2 Mtgle°•a,Ew ra 4 57 1490 S.F.
58 1.490 S.F.
Y =g 3s � pR 59 2,641 S.F. TRACT 2614 m
'S 40 16.1 80 1.BB7S.F. IN THE CITY OF ATASCADERO,COUNTY OF ,'(J
81 40 t� L 1.191 S.F.
r 'tai y �; xvrmf r„�,9 4 SAN LUIS OBISPO,STATE OF CALIFORNIA
ar F r 82 2.753 S.F. BEING A SUBOPASION OF PORTIONS OF LOTS 79 AND
r hi ar xn 83 2.08 AC, 20 IN BLOCK 49OF ATASCADERO COLONY PER THE
a 2ew -P� MAP RECORDED IN BOOK 3 OF MAPS AT PAGE 1
Y r��.ryh ry �9E* a� �•q i1�Tfl� PRE—ED FOR CA NA NMILUGE 1.BY
� rah � SCALE 4'•70'
45 # �Y Aix ” 9 8 sCD
4 J0 0 30 w AT GeoSystems
F42 n ' D
11, �44 43' 47 8 � ca Ellprl••a Ln,a s..evaa j f
9590 sauaP•aN a.swo0.SEP wo Oa—.a 99x1
s' SEE SHEET 3 9GSI]et-9299 .p.o°a.m j N
sd5 (�
LE END LOT NO. AREA
R+ 9.Lsa 1 1,889 ST
N NFASLMED 2 2,793 S.F.
o MTWRI!WWTNURSTU DlS 510+" 3 1,539 S.F.
UNIESS NOTED OTNEmxSE 4 1,538 S F.
fgR1D 49'REBM N1iNCM 5TMVED'S 584J'
PEP R,UNLESS NOTED OTHERVASE S 2,255 S.F
QP PUBLICO -E NIINTANO WATER EA WN` 8 2.281 S.F
TO ATASGIOERO,IIITUAI-MR CORN 7 1.584 S.F.
D SET NAIL B TAG%S W01-1 W FOOT Ol TO 8 2,524 ST
PROPER tt CORNER UNLESS OTNI RM%NOTED
1)EC I RC IE%CEPT LOT LN SI SET RADIALY 9 3,428 S.F.
INSIDE THE STREET LOT 10 4,354 S.F.
21 RROVERN CORNERS INSWE THE STREET LOT 11 2,741 S.F.
ALONG TIE EXTENSION OF THE RtOPERtt 12 2,167 S.F.
LME 13 2,227SF
O SET NVL b TAG 1 S 5201'IN TOP OF RETAINING 14 2,873 S.F.
WALL
15 3,733 S.F.
18 1,720 S.F.
17 1,571 S.F.
PTN. LOT 16 a»P,S.R.NaEP ie 2.37�SF
BLK. 49 CL n9P FERR1 t9 3.333 S.F.
»ervnr W.ux 20 1,471 S.F.
21 2.837 S.F.
22 2,955 S.F.
ax Nx+xw n N w4r wx 23 3,343 S.F.
M 5.209 S.F.
25 2,271 S F.
26 3.243 S.F.
27 2X22 S F.
y Y 28 1,392 S.F
8 p 29 1,413 S.F.
26 25 ( 24 4 30 1.412 S.F.
ii 31 1,112 S.F.
I.
xl ' 33 32 2.4058 S.F.
� • C ! 34 3,081 S.F.
§ N 35 3,347 S.F.
36 3.331 S.F.
y a s e 2sw 37 4,107 S.F.
Y ✓� �Aist- d' OOf 38 1,BBOS.F.
~O J y vyT" 4� i N 39 2,119S.F.
JG] a +.� f d a+p1 N 40 2.488 S.F.
41 2.381 S.F,
83 `% vso. 23 8 p m 42 2,157 S.F.
PrxAnca.AXI UIU NmAn ears,x 13 1,581 S.F.
wdwPRArI SA,uILNR.we Y N 2,281 S.F.
,Mw!»TNrnC^"1E^FAxLE1O L
•O I, 45 4,487 S.F.
r wucmAm ux.Il»T aswlma wr x,nrws 0_ /B 3,018 S.F.
pr,fh 47 1,933 S.F
48 1,118SF
r,arr 49 2,085 S.F.
22 S0 2.238 S.F.N1b01iev Y14 g'
$rh 8 51 3.998 S.F. 0
i >RNwArz 27 �'�, 4 52 1.539 S.F. D m
i PRUIeA, 1 a A•nw �A ps,a 53 2,142 S,F.
L.ux ax �' 54 2.136 S.F.
'@ 55 3,3ao S.F. m
56 2,375 SF. Z
p n ;�$. 0, I E�y.lypb' Is 1F 2L,r 57 1.490 S.F. C
28 `5x p�' 58 1,490 S.F.
59 2.&1 S.F.
tea°'rz r 19, 92D _ el +:�SF TRACT 2614 m
j4 21 02 ,753 S.F IN THE CITY OF ATASCADERO,COUNTY OF
63.$ SAN LUIS OBISPO,STATE OF CALIFORNIA '
BEING A SUBDMSION OF PORTIONS OF LOTS 19 AND
201N BLOCK 49 OF ATASCADERO COLONY PER THE
SEE SHEET 4 MAP RECORDED IN BOOK 3 OF MAPS AT PAGE 1
5 SCALE.1130 PREPARED FOR OAKHAVEN WLIAGE INCV
e JO 0 30 m
a I AT GeoSystems y
C•A En9Nwrs Ler4 SurwpN 0 ,
3690 B,oI(W5) S11D.SriLw CCNpo.G9)Wt
(BOSI , N
l31,lN,1�9i96 I19aays.cOm i
505 W
ITEM NUMBER: A-3
DATE: 09/10/13
/4LOScaderO its Council
Staff Report - Administrative Services Department
June 2013 Accounts Payable and Payroll
RECOMMENDATION:
Council approve certified City accounts payable, payroll and payroll vendor checks for
June 2013.
DISCUSSION:
Attached for City Council review and approval are the following:
Pa roll
Dated 6/6/13 Checks # 30372 - 30402 $ 23,528,86
Direct Deposits 257,222.62
Dated 6/20/13 Checks # 30403 - 30443 20,482.35
Direct Deposits 261,767.17
Accounts Payable
Dated 6/1/13 -6/30/13
Checks # 137461 - 137619
& EFTs 1322 - 1342 1,571,681.11
TOTAL AMOUNT $ 2,134,682.11
FISCAL IMPACT:
Total expenditures for all funds is $ 2,134,682.11
CERTIFICATION:
The undersigned certifies that the attached demands have been released for payment
and that funds are available for these demands.
)'eri Rarigel, Dir6cf6r-'-of Administrative Services
ATTACHMENT:
June 2013 Eden Warrant Register in the amount of $ 1,571,681.11
City of Atascadero
Disbursement Listing
For the Month of June 2013
Check Check
Number Date Vendor Description Amount
1328 06/06/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEP Payroll Vendor Payment 841.19
1322 06/07/2013 STATE DISBURSEMENT UNIT Payroll Vendor Payment 874.61
137461 06/07/2013 ATASCADERO MID MGRS ORG UNION Payroll Vendor Payment 50.00
137462 06/07/2013 ATASCADERO POLICE OFFICERS Payroll Vendor Payment 1,344.00
137463 06/07/2013 ATASCADERO PROF. FIREFIGHTERS Payroll Vendor Payment 720.00
137464 06/07/2013 FLEX-PLAN SERVICES INC. Payroll Vendor Payment 2,415.66
137465 06/07/2013 HARTFORD LIFE INSURANCE Payroll Vendor Payment 10,488.47
137466 06/07/2013 NATIONWIDE RETIREMENT SOLUTION Payroll Vendor Payment 810.15
137467 06/07/2013 SEIU LOCAL 620 Payroll Vendor Payment 764.96
137468 06/07/2013 SLO COUNTY SHERIFF Payroll Vendor Payment 125.00
137469 06/07/2013 VANTAGEPOINT TRNSFR AGT 106099 Payroll Vendor Payment 311.61
137470 06/07/2013 VANTAGEPOINT TRNSFR AGT 304633 Payroll Vendor Payment 1,595.00
1323 06/10/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEP Payroll Vendor Payment 39,977.34
1324 06/10/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEA Payroll Vendor Payment 55,600.02
1325 06/10/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTER Payroll Vendor Payment 708.40
1326 06/10/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEh Payroll Vendor Payment 492.31
1327 06/10/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEP Payroll Vendor Payment 1,008.58
137471 06/10/2013 ATASCADERO TRAFFIC WAY STORAGE Accounts Payable Check 660.00
1329 06/11/2013 RABOBANK, N.A. Payroll Vendor Payment 52,914.96
1330 06111/2013 EMPLOYMENT DEV DEPARTMENT Payroll Vendor Payment 14,101.42
1331 06/11/2013 EMPLOYMENT DEV. DEPARTMENT Payroll Vendor Payment 1,309.30
137472 06/12/2013 CHEVRON &TEXACO BUS. CARD Accounts Payable Check 1,437.79
137473 06/12/2013 SHELL Accounts Payable Check 1,789.49
137474 06/12/2013 WEX BANK-76 UNIVERSL Accounts Payable Check 14,752.06
137475 06/13/2013 ALLSTATE WORKPLACE DIVISION Payroll Vendor Payment 3,201.07
137476 06/13/2013 BLUE SHIELD OF CALIFORNIA Payroll Vendor Payment 116,823.70
137477 06/13/2013 LINCOLN NATIONAL LIFE INS CO Payroll Vendor Payment 834.29
137478 06/13/2013 MEDICAL EYE SERVICES Payroll Vendor Payment 1,676.44
137479 06/13/2013 PREFERRED BENEFITS INSURANCE Payroll Vendor Payment 9,801.03
137480 06/15/2013 29TONIGHT, CO. Accounts Payable Check 641.10
137481 06/15/2013 A&T ARBORISTS&VEGETATION Accounts Payable Check 200.00
137482 06/15/2013 AGP VIDEO, INC. Accounts Payable Check 3,095.00
137483 06/15/2013 ALL SIGNS AND GRAPHICS, LLC Accounts Payable Check 217.40
City of Atascadero
Disbursement Listing
For the Month of June 2013
Check Check
Number Date Vendor Description Amount
137484 06/15/2013 ALPHA FIRE SPRINKLER CORP. Accounts Payable Check 11,017.80
137485 06/15/2013 ALTHOUSE& MEADE, INC. Accounts Payable Check 626.79
137486 06/15/2013 AMERICAN WEST TIRE&AUTO INC Accounts Payable Check 5,739.53
137487 06/15/2013 AT&T Accounts Payable Check 113.18
137488 06/15/2013 AT&T Accounts Payable Check 148.39
137489 06/15/2013 AT&T Accounts Payable Check 231.59
137491 06/15/2013 ATASCADERO MUTUAL WATER CO. Accounts Payable Check 18,738.20
137492 06/15/2013 ATASCADERO NEWS Accounts Payable Check 1,261.75
137493 06/15/2013 ATD, INC. Accounts Payable Check 189.00
137494 06/15/2013 AURORA WORLD, INC. Accounts Payable Check 818.33
137495 06/15/2013 BARRY-OWEN CO., INC. Accounts Payable Check 188.58
137496 06/15/2013 BATTERY SYSTEMS Accounts Payable Check 266.56
137497 06/15/2013 BRIANNA BIBERSTON Accounts Payable Check 71.50
137498 06/15/2013 BLOOM N GROW Accounts Payable Check 645.00
137499 06/15/2013 BREZDEN PEST CONTROL, INC. Accounts Payable Check 88.00
137500 06/15/2013 BURKE,WILLIAMS, &SORENSON LLP Accounts Payable Check 18,540.63
137501 06/15/2013 BUTLER BUSINESS MACHINES Accounts Payable Check 488.54
137502 06/15/2013 CENTRAL CA ASA Accounts Payable Check 720.00
137503 06/15/2013 CENTURY MANUFACTURING CORP. Accounts Payable Check 564.72
137504 06/15/2013 CERTIFIED FOLDER DISPLAY SVC Accounts Payable Check 957.69
137505 06/15/2013 CHARTER COMMUNICATIONS Accounts Payable Check 996.01
137506 06/15/2013 CITY OF ATASCADERO Accounts Payable Check 2,200.00
137507 06/15/2013 CITY OF ATASCADERO Accounts Payable Check 400.00
137508 06/15/2013 KAREN A. CLANIN Accounts Payable Check 268.10
137509 06/15/2013 COAST ELECTRONICS Accounts Payable Check 112.73
137510 06/15/2013 COAST LINE DISTRIBUTING Accounts Payable Check 814.87
137511 06/15/2013 COAST RIDERS POWERSPORTS Accounts Payable Check 3,329.04
137512 06/15/2013 COASTLINE EQUIPMENT Accounts Payable Check 53.49
137513 06/15/2013 COLONY AUTO SERVICE, INC. Accounts Payable Check 115.12
137514 06/15/2013 NICHOLAS E.COUGHLIN Accounts Payable Check 1,120.41
137515 06/15/2013 CRYSTAL SPRINGS WATER Accounts Payable Check 114.96
137516 06/15/2013 MATTHEW J. CURRY Accounts Payable Check 165.00
137517 06/15/2013 DALZELL ENTERPRISES Accounts Payable Check 120.00
137518 06/15/2013 BRIAN S. DAVIN, JR. Accounts Payable Check 234.00
137519 06/15/2013 DANIELA. DAVIS Accounts Payable Check 455.00
137520 06/15/2013 SANDRA N. DEAL PH.D. Accounts Payable Check 700.00
137521 06/15/2013 DEPARTMENT OF CONSERVATION Accounts Payable Check 755.66
City of Atascadero
Disbursement Listing
For the Month of June 2013
Check Check
Number Date Vendor Description Amount
137522 06/15/2013 DEPT. OF MOTOR VEHICLES Accounts Payable Check 24.00
137523 06/15/2013 DEPT. OF MOTOR VEHICLES Accounts Payable Check 24.00
137524 06/1512013 DIANI BUILDING CORPORATION Accounts Payable Check 573,789.73
137525 06/15/2013 DISH Accounts Payable Check 104.00
137526 06/15/2013 DOCUTEAM Accounts Payable Check 106.22
137527 06/15/2013 DRIVE CUSTOMS Accounts Payable Check 7,129.64
137528 06/15/2013 DURHAM COMMUNICATIONS, INC. Accounts Payable Check 269.88
137529 06/15/2013 FAILSAFE TESTING Accounts Payable Check 453.00
137530 06/15/2013 FARM SUPPLY COMPANY Accounts Payable Check 85.09
137531 06/15/2013 WARREN FRACE Accounts Payable Check 300.00
137532 06/15/2013 FRAZEE PAINT Accounts Payable Check 142.34
137533 06/15/2013 GARRY BRILL PRODUCTIONS Accounts Payable Check 150.00
137534 06/15/2013 GAS COMPANY Accounts Payable Check 387.71
137535 06/15/2013 GEM AUTO PARTS Accounts Payable Check 10.50
137536 06/15/2013 GILBERT'S LANDSCAPES Accounts Payable Check 815.82
137537 06/15/2013 GREEN TRADING USA Accounts Payable Check 140.72
137538 06/15/2013 HANSEN BRO'S CUSTOM FARMING Accounts Payable Check 7,172.70
137539 06/15/2013 RALPH DOUGLAS HARBOTTLE Accounts Payable Check 399.00
137540 06/15/2013 HART IMPRESSIONS PRINT© Accounts Payable Check 105.14
137541 06/15/2013 CHRIS HOREJSI Accounts Payable Check 107.99
137542 06/15/2013 IMPACT ABSORBENTS, INC. Accounts Payable Check 88.04
137543 06/15/2013 INGLIS PET HOTEL Accounts Payable Check 354.67
137544 06/15/2013 THE INK CO. Accounts Payable Check 60.19
137545 06/15/2013 CAROL D. JANSSEN Accounts Payable Check 352.80
137546 06/15/2013 JIFFY LUBE Accounts Payable Check 66.27
137547 06/15/2013 JK'S UNLIMITED Accounts Payable Check 5,823.08
137548 06/15/2013 JOE A. GONSALVES &SON Accounts Payable Check 3,000.00
137549 06/15/2013 K&M INTERNATIONAL Accounts Payable Check 2,533.88
137550 06/15/2013 KARP LAND SURVEYS Accounts Payable Check 585.00
137551 06/15/2013 LANDSCAPES BY STACH Accounts Payable Check 250.00
137552 06/15/2013 LEE WILSON ELECTRIC CO. INC Accounts Payable Check 981.14
137553 06/15/2013 MADRONE LANDSCAPES, INC. Accounts Payable Check 26,764.65
137554 06/15/2013 WADE MCKINNEY Accounts Payable Check 466.76
137555 06/15/2013 MENTAL MARKETING, INC. Accounts Payable Check 30,584.00
137556 06/15/2013 MID-COAST MOWER&SAW, INC. Accounts Payable Check 352.85
137557 06/15/2013 CHRISTOPHER S. MIKALAUSKAS Accounts Payable Check 72.00
137558 06/15/2013 M1NAS1 RESEARCH AND DEV., INC. Accounts Payable Check 25,655.72
City of Atascadero
Disbursement Listing
For the Month of June 2013
Check Check
Number Date Vendor Description Amount
137559 06/15/2013 MINER'S ACE HARDWARE Accounts Payable Check 223.76
137560 06/15/2013 MISSION UNIFORM SERVICE Accounts Payable Check 183.38
137561 06/15/2013 MT GRAPHICS Accounts Payable Check 129.00
137562 06/15/2013 QUINN K. NEELANDS Accounts Payable Check 72.00
137563 06/15/2013 NEOPOST USA, INC. Accounts Payable Check 871.14
137564 06/15/2013 NORTH COAST ENGINEERING INC. Accounts Payable Check 8,567.50
137565 06/15/2013 NORTHERN ENERGY Accounts Payable Check 495.75
137566 06/15/2013 OFFICE DEPOT INC. Accounts Payable Check 119.29
137567 06/15/2013 O'REILLYAUTOMOTIVE, INC. Accounts Payable Check 72.11
137568 06/15/2013 PACIFIC COAST GYMNASTICS CENTE Accounts Payable Check 203.00
137572 06/15/2013 PACIFIC GAS AND ELECTRIC Accounts Payable Check 53,603.03
137573 06/15/2013 PHILLIPS INTERNATIONAL, INC. Accounts Payable Check 385.20
137574 06/15/2013 PROCARE JANITORIAL SUPPLY,INC. Accounts Payable Check 175.23
137575 06/15/2013 PRP COMPANIES Accounts Payable Check 365.07
137576 06/15/2013 RACHELLE RICKARD Accounts Payable Check 300.00
137577 06/15/2013 SANTA MARIA HARLEY-DAVIDSON Accounts Payable Check 146.82
137578 06/15/2013 SANTA MONICA SEAFOOD Accounts Payable Check 613.30
137579 06/15/2013 JAMES SCOOLIS Accounts Payable Check 250.00
137580 06/15/2013 JOHN C. SIEMENS Accounts Payable Check 308.00
137581 06/15/2013 SLO COUNTY AUDITOR-CONTROLLER Accounts Payable Check 36.00
137582 06/15/2013 SLO COUNTY SHERIFF'S OFFICE Accounts Payable Check 43.00
137583 06/15/2013 SOUTH COAST EMERGENCY VEH SVC Accounts Payable Check 163.56
137584 06/15/2013 SPORT ABOUT EQUIPMENT Accounts Payable Check 901.71
137585 06/15/2013 STANLEY CONVERGENT SECURITY Accounts Payable Check 495.58
137586 06/15/2013 SUCCESSOR AGENCY TO COMM. Accounts Payable Check 31,133.00
137587 06/15/2013 SUNLIGHT JANITORIAL Accounts Payable Check 3,106.00
137588 06/15/2013 RUSS THOMPSON Accounts Payable Check 300.00
137589 06/15/2013 TOYSMITH Accounts Payable Check 225.64
137590 06/15/2013 TW TELECOM, INC. Accounts Payable Check 7.00
137591 06/15/2013 TY, INC. Accounts Payable Check 477.76
137592 06/15/2013 U.S. POSTMASTER Accounts Payable Check 250.00
137593 06/15/2013 UNITED STAFFING ASSOCIATES,LLC Accounts Payable Check 2,359.50
137594 06/15/2013 VALLEY PACIFIC PETROLEUM SVCS Accounts Payable Check 5,936.91
137595 06/15/2013 VERIZON WIRELESS Accounts Payable Check 1,716.66
137596 06/15/2013 WARM FUZZY TOYS Accounts Payable Check 283.70
137597 06/15/2013 WISHPETS CO. Accounts Payable Check 141.12
137598 06/15/2013 KAREN B.WYKE Accounts Payable Check 463.50
City of Atascadero
Disbursement Listing
For the Month of June 2013
Check Check
Number Date Vendor Description Amount
137599 06/15/2013 WYSONG CONSTRUCTION CO. Accounts Payable Check 9,636.00
137600 06/15/2013 Z.A.P.MANUFACTURING, INC. Accounts Payable Check 1,792.01
137603 06/20/2013 U.S. BANK Accounts Payable Check 21,046.49
1332 06/21/2013 STATE DISBURSEMENT UNIT Payroll Vendor Payment 874,61
1333 06/21/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEM1 Payroll Vendor Payment 40,369.07
1334 06/21/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEh Payroll Vendor Payment 55,253.90
1335 06/21/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEh Payroll Vendor Payment 483.92
1336 06/21/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEP Payroll Vendor Payment 720.32
1337 06/21/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTED Payroll Vendor Payment 542.92
1338 06/21/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYST0 Payroll Vendor Payment 1,008.58
1339 06/21/2013 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEA Payroll Vendor Payment 841.04
137604 06/21/2013 ATASCADERO MID MGRS ORG UNION Payroll Vendor Payment 50.00
137605 06/21/2013 ATASCADERO POLICE OFFICERS Payroll Vendor Payment 1,344.00
137606 06/21/2013 ATASCADERO PROF. FIREFIGHTERS Payroll Vendor Payment 720.00
137607 06/21/2013 FLEX-PLAN SERVICES INC. Payroll Vendor Payment 2,415.66
137608 06/21/2013 FLEX-PLAN SERVICES INC. Payroll Vendor Payment 165.00
137609 06/21/2013 HARTFORD LIFE INSURANCE Payroll Vendor Payment 9,888.47
137610 06/21/2013 NATIONWIDE RETIREMENT SOLUTION Payroll Vendor Payment 793.52
137611 06/21/2013 SEIU LOCAL 620 Payroll Vendor Payment 766.56
137612 06/21/2013 SLO COUNTY SHERIFF Payroll Vendor Payment 125.00
137613 06/21/2013 VANTAGEPOINT TRNSFR AGT 106099 Payroll Vendor Payment 311.61
137614 06/21/2013 VANTAGEPOINT TRNSFR AGT 304633 Payroll Vendor Payment 4,145.00
1340 06/25/2013 EMPLOYMENT DEV DEPARTMENT Payroll Vendor Payment 14,112.14
1341 06/25/2013 EMPLOYMENT DEV. DEPARTMENT Payroll Vendor Payment 1,349.80
1342 06/25/2013 RABOBANK, N.A. Payroll Vendor Payment 53,157.87
137615 06/28/2013 ALLSTATE WORKPLACE DIVISION Payroll Vendor Payment 3,077.18
137616 06/28/2013 BLUE SHIELD OF CALIFORNIA Payroll Vendor Payment 114,709.07
137617 06/28/2013 LINCOLN NATIONAL LIFE INS CO Payroll Vendor Payment 798.79
137618 06/28/2013 MEDICAL EYE SERVICES Payroll Vendor Payment 1,656.56
137619 06/28/2013 PREFERRED BENEFITS INSURANCE Payroll Vendor Payment 9,740.75
$ 1,571,681.11
ITEM NUMBER: A-4
DATE: 09/10/13
: CAD
Arascadero Cityunc►I June
Staff Report - City Treasurer
June 2013 Investment Report
RECOMMENDATION:
Council receive and file the City Treasurer's report for quarter ending June 2013.
REPORT IN BRIEF:
Cash and Investments
Checking $ 727,116
Zoo Credit Card Deposit Account 12,207
Certificates of Deposit 8,522,000
Government Securities 11,027,667
LAIF 14,156,487
Cash with Fiscal Agents 1,404,750
Cash in Banks at June 30, 2013 $ 35,850,227
Deposits in Transit 61,954
Outstanding Checks (165,644)
Cash and Investments at June 30, 2013 $ 35,746,537
Investment Activity
Securities Purchased:
Purchase Date Description Type Cost Maturity Date
American Express
05/02/13 Centurion CD $ 245,000 05/02/18
05/03/13 First Bank of Puerto Rico CD 245,000 05/03/18
05/29/13 Discover Bank CD 245,000 05/29/18
05/29/13 Beal Bank CD 245,000 05/30/18
06/07/13 Scotiabank CD 245,000 06/07/16
06/26/13 Beal Bank CD 245,000 06/27/18
Securities Matured:
Maturity Date Description Type Original Cost Amount Matured
04/29/13 Farmers Bank CD $ 245,000 $ 245,000
04/30/13 Capmark Bank CD 100,000 100,000
04/30/13 Discover Bank CD 100,000 100,000
04/30/13 Bank Tennessee CD 245,000 245,000
06/03/13 Standard Bank & Trust Page I of 11 CD 245,000 245,000
Investment Activity (continued)
Securities Sold/Called Prior to Maturity:
None
Other Reportable Activities:
None
Page 2 of 1.1
CITY OFATASCADERO
INVESTMENT REPORT
June 30,2013
MATURITY DESCRIPTION PURCHASE INVESTMENT INVESTMENT STATED FACF. PREMIUM/ COST OF MARKET UNREALIZED
DATE (ISSUER) DATE TYPE RATING %RATE YIELD VALUE (DISCOUNT) INVESTMENT VALUE CAIN/(LOSS)
Funds Manared Iry City
n/a Local Agency Invest. n/a State Investment Fund n/a n/a 0.24% $ 14,156,487 n/a $ 14,156,487 $ 14,160,355 $ 3,868
Fund(LAIF)
07/02/13 CommunityOneBank 07/02/10 Certificate of Deposit n/a 175% 1.75% 245,000 n/a 245,000 246,144 1,144
Ashtxlro,AIC
07/08/13 State Bank of Countryside 05/07/10 Certificate of Deposit n/a 2.00% 2.00% 245,000 n/a 245,000 245,056 56
Countryside,IL
07/08/13 Gateway Bank of Florida 07/07/10 Certificate of Deposit n/a 1.30% 1.30% 245,000 n/a 245,000 245,027 27
Daytona Beach,FL
12/09/13 Luana Savings Bank 06/09/10 Certificate of Deposit n/a 1.55% 1.55% 245,000 n/a 245,000 246,083 1,083
Luana,IA
12/10113 Community First Bank&Trust 06/10/10 Certificate of Deposit n/a 1.60% 1.60% 245,000 n/a 245,000 246,144 1,144
Columbia,TAI
12/30/13 Republic Bank Inc. 07/02/10 Certificate of Deposit n/a 1.75% 175% 245,000 n/a 245,000 247,007 2,007
Bountiful,UT
05/27/15 GE Capital Financial Inc. 05/27/11 Certificate of Deposit n/a 1.80% 1.801/0 245,000 n/a 245,000 248,991 3,991
Holladay,UT
06/12/15 Federal Home Loan Bank 08/25/10 Government Security Aaa 4.88% 4.88% 500,000 78,080 578,080 543,440 (34,640)
CUSTP#3133XRM56
06/12/15 Federal Home Loan Bank 10/29/10 Government Security Aaa 2.88% 1251% 11000,000 72,800 1,072,800 1,048,120 (24,680)
CUSIP#3133MVNBI
07/28/15 Home Federal Bank 07/28/10 Certificate of Deposit n/a 2200/6 2200% 245,000 n/a 245,000 253,908 8,908
Sioux Falls,SD
07/30/15 BMW Bank of North America 07/30/10 Certificate of Deposit n/a 2.35% 2.35% 245,000 n/a 245,000 253,339 8,339
Salt Lake City,UT
07/30/15 Rocky Mountain Bank 07/30/10 Certificate of Deposit n/a 2.15% 2.15% 245,000 n/a 245,000 253,933 8,933
Wilson,WY
09/11/15 Federal Home loan Bank 09/29/10 Government Security Aaa 1.75% 1.75% 1,000,000 14,260 1,014,260 1,027,560 13,300
CUSIP 013370JI35
11/16/15 Federal Farm Credit Bank 11/23/10 Govemment Security Aaa 1.50% 1.61% 500,000 (2,630) 497,370 510,915 13,545
CUSIP#31331J2S1
12/15/15 Federal Home Loan Bank 12/23/10 Government Security Aaa 1.50% 2.08% 500,000 (13,670) 486,330 511,015 24,685
CUSIP#313371 MAI
12/15/15 Federal Home Loan Bank 01/14/11 Government Security Aaa L50% 2.02% 500,000 (12,120) 487,880 511,015 23,135
CUSIP#313371MAI
01/07/16 World Financial Capital Bank 03/02/11 Certificate of Deposit n/a 2.00% 2.00% 190,000 n/a 190,000 194,552 4,552
Salt Lake City,UT
Page 4 of 11
CITY OFATASCADERO
INVESTMENT REPORT
June 30,2013
MATURITY DESCRIPTION PURCHASE INVESTMENT INVESTMENT STATED FACE PREMIUM/ COST OF AMRKET UNREALIZED
DATE (ISSUER) DATE TYPE RATING %RATE YIELD VALUE (DISCOUNT) INVESTMENT VALUE GAIN/(LOSS)
01/28/16 Ally Bank 01/28/11 Certificate of Deposit n/a 2.00% 2.00% $ 245,000 n/a $ 245,000 $ 250,985 $ 5,985
Midvale,UT
O1/28116 Israel Discount Bank 01/28/11 Certificate of Deposit n/a 2.00% 2.00% 245,000 n/a 245,000 250,985 5,985
New York,NY
04/29,•'16 Monson Savings Bank 04/29/11 Certificate of Deposit n/a 2.00% 2.00% 245,000 n/a 245,000 252,264 7,264
Monson,MA
05/05/16 Investors Savings Bank 05/05/11 Certificate of Deposit n/a 2.20% 2.20% 245,000 n/a 245,000 252,232 7,232
Short Hills,NJ
05/27/16 GF.Money Bank 05/27/11 Certificate of Deposit n/a 2.20% 2.20% 97,000 n/a 97,000 99,436 2,436
Draper,UT
06!02116 CIT Bank 06/02/11 Certificate of Deposit n/a 2.15% 2.15% 150,000 n/a 150,000 154,413 4,413
Salt Lake City,U`f
06/07/16 Scotiabank 06/07/13 Certificate of Deposit n/a 0.70% 0.70% 245,000 n/a 245,000 242,342 (2,658)
San Juan,PR
06/22/16 Aquesta Bank 06/22/11 Certificate of Deposit n/a 2.101/0 2.101/0 245,000 n/a 245,000 252,188 7,188
Cornelius,NC
06/22/16 Bank of Internet USA 06/22/11 Certificate of Deposit n/a 1.90% 1.901/. 245,000 n/a 245,000 252,220 7,220
San Diego,CA
07/29/16 Bank of the Pack 07/29/11 Certificate of Deposit n/a 1.70% 1.70% 245,000 n/a 245,000 252,252 7,252
Aberdeen,WA
08/12/16 Commercial Bank 08/12/11 Certificate of Deposit n/a 1.75% 1.75% 245,000 n/a 245,000 253,234 8,234
Han'ogrte,TN
08/25/16 Federal llome.Loan Mtge Corp 12M/11 Government Security Aaa 2.00% 1.01% 500,000 22,620 522,620 517,995 (4,625)
CUSIP#3137EACW7
08/26/16 Security Bank&Trust Company 08/26/11 Certificate of Deposit n/a 1.50% 1.50% 245,000 n/a 245,000 252,348 7,348
Paris,'rN
08/31/16 Vermillion State Bank 08/31/11 Certificate of Deposit n/a 1.50% 1.50% 245,000 ala 245,000 252,350 7,350
Vermillion,MN
09/09/16 Federal dome Loan Bank 10/14/11 Government Security Aaa 2.001/a 1.101/1 275,000 11,825 286,825 285,065 (1,760)
CUSIP#31337TW8
09/28/16 Federal National Mortgage Assn 10/25/11 Government Security Aaa 125% 1.071/1 500000 4,250 504,250 505,715 1,465
CUSIP#3135GOCM3
09/30116 Out Bank&Trust,N.A. 09/30/11 Certificate of Deposit n/a 1.451/1 1.45% 245,000 n/a 245,000 251,466 6,466
Little Rock,AR
10/15/16 First Sentry Bank,Inc. 10/05/11 Certificate of Deposit n/a 1.30% 130% 245,000 n/a 245,000 251,556 6,556
Huntington,WV
11/15/16 Federal National Mortgage Assn 11/30/11 Government Security Aaa 1.38% 1.10% 500,000 6,645 506,645 506,875 230
CUSIP#3135GOES8 rage 5 of 11
CITY OFATASCADERO
INVESTMENT REPORT
June 30,2073
MATURITY DESCRIPTION PURCHASE INVESTMENT INVESTMENT STATED FACE PREMI[IK/ COSTOF MARKET UNREALIZED
DATE (ISSUER) DATE TYPE RATING %RATE YIELD VALUE (DISCOUNT) INVESTMENT VALUE GAIN/(LOSS)
11/21/16 Banco Papular de Puerto Rico 11/21/12 Certificate of Deposit n/a 090% 0,90% $ 245,000 n/a $ 245,000 $ 244,917 $ (83)
Hato Rey,PR
12/28/16 Barclays Bank 12/28/11 Certificate of Deposit n/a 2.00% 2.00% 245,000 n/a 245,000 250,402 5,402
Wilmington,DE
01/30/17 Federal National Mortgage Assn 01/30/12 Government Security Aaa 1.25% 1.00% 500,000 6,017 506,017 503,060 (2,957)
CUSIP#3135GOGY3
02/10/17 Cardinal Bank 02/10/12 Certificate of Deposit n/a 1.20% 1.20% 245,000 n/a 245,000 250,444 5,444
Mclean,VA
02/16/17 Thomasville National Bank 02/16/12 Certificate of Deposit n/a 1.00% 1.001/0 245,000 n/a 245,000 250,444 5,444
Thomasville,GA
04/10/17 Federal Home Loan Bank 05/02/12 Government Security Aaa 1.32% 0.91% 500,000 9,790 509,790 502,490 (7,300)
CUSIP#313378SM4
04/27/17 Federal rational Mortgage Assn 06/11/12 Government Security Aaa 1.1.3% 0.761/o 500,000 8,670 508,670 498,265 (10,405)
CUSIP#3135GOIA2
05/12/17 Federal Home Loan Mtge Corp 06/11/12 Government Security Aaa 1.25% 0.780/a 500,000 11,24.5 511,245 500,700 (10,545)
CUSIP#3137EADF3
05/12/17 Federal Home Loan Mtge Corp 06/29/12 Government Security Aaa 1.25% 0.79% 500,000 11,250 511,250 500,700 (10,550)
CUSIP#3137EADF3
06/09/17 Federal Rome Loan Bank, 07/24/12 Government Security Aaa 1.00% 0.70% 500,000 7,200 507,200 494,640 (12,560)
CUSIP#313379FW4
06/19/17 Federal Home Loan Bank 07/24/12 Government Security Aaa 1.01% 0.70% 500,000 7,461 507,461 494,495 (12,966)
CUSIP#313379VE6
07/28/17 Federal Home Loan Mtge Corp 08/29/12 Government Security Aaa 1.00% 0.74% 500,000 6,280 506,280 492,975 (13,305)
CUSIP#3137EADI5
09/08/17 Federal Home Loan Bank 09/27/12 Government Security Aaa 0.75% 0.74% 500,000 250 500,250 487,485 (12,765)
CUSIP#313380EC7
09/21/17 Federal Farm Credit Bank 09/27/12 Government Security Aaa 0.83% 0.73% 500,000 2,445 502,445 488,665 (13,780)
CUSIP#3133EAY28
11/21/17 Goldman Sachs Bank USA 11/21/12 Certificate of Deposit n/a 1.35% 1.35% 245,000 n/a 245,000 241,288 (3,712)
New York,NY
05.102/18 American Express Centurion 05/02/13 Certificate of Deposit n/a 1.10% 1.10% 245,000 n/a 245,000 239,843 (5,157)
Salt lake City,UT `
05/03/18 First Bank 05/03/13 Certificate of Deposit n/a 1.00% 1.00% 245,000 n/a 245,000 239,813 (5,187)
Santurce,PR
05/29/18 Discover Bank 05/29/13 Certificate of Deposit n/a 1.20% 1.20% 245,000 n/a 245,000 238,855 (6,145)
Greenwood,DE
05/30/18 Beal Bank 05/29/13 Certificate of Deposit n/a 1.00% 1.00% 245,000 n1a 245,000 238,924 (6,076)
Las Vegas,NV Page 6 of 11
GAl S)
h�RT
TM�T�CApERO COST OF T vALu
pNu &vESTMEN 238,598 $ 14
CITY gN'r REpUR
INV June 30,y�.13 pACF (piSC0U1`1 245 000
$ 33;1251528
A-Luf »la 154
STATF,p yjELp/ 2951000 33106, 14113)
1`NE �STM�NT % r ". $ 161
39p 511
TiVV ST mel4T RAT[/N , l DO�O 33 453 A81 750 $ /---7—
RCpSB Ea ed by the City via
TxpS l Apo�50� /t��
PO pA!T� Sit lyona8
p�SCR11,TlON ./ Cetn{irate°fes Total
$ 14p4150 >>p90
nia / 4 8 3
�l$SOE 06126113 ip9% $
/ 35
,fA?URITZ ttta $ 252>661ATE w
p� geal QanknaRed by rtseal Ase $ 348r'g�31
Age",
7118 plan°,T Tce�ucY T`t°d Tota,Funds Ma
pbl2
nla
1 2212p1'1
a ed b•Flse° A ,fost
Funds Man g'w v-sterns 1�l°°e9
bllthe Cit`1 Council on Fehn�
nla Nanilt°n'rce° whtch`Nas aPPzovSiX months'
ed
co's in°�t�en�Pel���nditvc�for a P°ziod o p
Zcesst'cCz
L�aySnodical
ptascade estimated " josePh
TOpOcef°tio 154 e City°tascadezo s
p°ct4°1;o 0.95% APPcoved by'
eLvtatuhty of COT t e City Of P
PaezaB eYie\dotT°ta1 in
P�ecaB ottQ°1io is uiditY t°m
�Nei6t'ted eq eels OfFtcientliA
at thts'n th
LerciC��e ri ez1£tedth tfiestl' getviceS
1Ihe City TzeasOcez��
dministsative
lezi
e .ptzec
�eci�iedb9'
t �
e°s°t0°t tt
City ®f Ataseadero
Investments by Type
June 2013
Government Securities Cash with Fiscal Agent
32% 4%
MEW
Certificates of Deposit ,
24%
Investment June 2013
LAIF $ 14,156,487
Certificates of Deposit 8,522,000
Government Securities 11,027,667
Cash with Fiscal Agent 1,404,750
Other -
$ 35,110,904
Page 8 of 11
City ®f Ataseadero
Investments by Maturity T
June 2013
One to Five Years
49%
x
N.
�l
One Month
to One Year
5%
Within
One Month
2%
On Demand
44%
Investment June 2013
On Demand $ 14,156,487
Within One Month 735,000
One Month to One Year 735,000
One to Five Years 18,079,667
33,706,154
Cash with fiscal agent is not included in the totals for this graph because the amounts are restricted based on
bond covenants,and therefore,the City doesn't not retain the option to liquefy these funds at will.
Page 9 of 11
City of Atascader®
Investments by Custodial Agent
,lune 2013
�, ,.,^.,.� �rn°e,*mrn•,� � r ..,,�,� Bank of New York
Union 13anlc
��lN ^F nfNSq �
Y ♦ Jti
i
State of California
40%
Custodial Agent June 2013
State of California $ 14,156,487
Union Bank 19,549,667
Bank of New York 1,404,750
$ 35,110,904
Page 10 of 11
City of Atascadero
Investment Yield vs. 2-Year Treasury Yield
For the Quarter Ended June 30, 201.3
1.20%
1.00%
W.
0.80%
0.60%
Y
0.40%
0.20%
0.00%
N
��o^ti 1ZNN
City Yield --.o,-2-Yr Treasury Weighted Portfolio Yield
--ji
2-Yr
Treasury
Weighted
Portfolio
City Yield Yield
June 2011 0 0.58%
September 2011 1,08% 0.44%
December 2011 1.08% 0.45%
March 2012 1.02% 0.48%
June 2012 0.95% 0.43%September 2012 1.01% 0.41%
December 2012 0.93% 0,36%
March 2013 0.98% 0.36%
June 2013 0.95% 0.37%
1�
N N N
r�o
4� 40
Page 11 of 11
ITEM NUMBER: C - 1
° DATE: 09/10/13
IM
{i9ia ia7e
A�SCADERO j
Atascadero City Council
Staff Report — Public Works Department
Groundwater Update
RECOMMENDATION:
Council receive an update on the Paso Robles Groundwater Basin.
DISCUSSION:
Water for the City of Atascadero is supplied by the Atascadero Mutual Water Company
(AMWCo), and comes primarily from three sources:
1. Nacimiento Water Project
2. Salinas River underflow (river sands and shallow aquifer)
3. Deep groundwater formations
The Paso Robles Groundwater Basin (PRGWB) is made up of several distinctly
separate sub-basins. Sources numbered 2 and 3 listed above would be considered
part of the Atascadero Sub-Basin of the larger Paso Robles Groundwater Basin.
The Paso Robles Groundwater Basin covers an estimated 505,000 acre area. In the
past decade significant declines in the ground water levels in portions of the basin have
occurred. It was widely believed that the rapid expansion of vineyard plantings for the
wine industry was the primary reason for the declines. In response major hydro-
geologic reports and groundwater pumping evaluations were commissioned by the
County, including:
1. 2002 (Fugro) Paso Robles Groundwater Basin Study — Phase 1
2. 2005 (Fugro) Paso Robles Groundwater Basin Study — Phase 2
3. 2009 (Todd Engineers) Evaluation of Paso Robles Groundwater Basin Pumping
4. 2010 (Fugro) Paso Robles Groundwater Basin Water Balance Review and
Update
These studies showed relatively stable water levels and more balanced pumping rates
in the Atascadero Sub-Basin as compared to the near overdraft conditions elsewhere in
the PRGWB. The area east of the City of Paso Robles has experienced severe
pumping depressions, and many wells have gone dry.
ITEM NUMBER: C - 1
DATE: 09/10/13
In March 2012, the County Board of Supervisors adopted the Groundwater
Management Plan for portions of the Paso Robles Groundwater Basin. The plan was
developed by the City of Paso Robles and the County in response to declining water
levels in the basin in and around Paso Robles. At that time the Board created the Blue
Ribbon Committee (BRC), made up of stakeholders in the basin, to act as an advisory
body to the Board. The City of Atascadero and the Atascadero Mutual Water Company
were represented on the committee, along with other municipalities and water agencies,
agriculture interests, wineries, well drillers, and others.
The BRC has been developing recommendations for stabilizing the groundwater levels
in the basin. The recommendations varied from short term more immediate
suggestions, mid-range and long-term measures. These recommendations were
presented to, and supported by, the San Luis Obispo County Water Resources
Advisory Committee (WRAC).
The Board of Supervisors, at their August 27, 2013 regular meeting, adopted an
urgency ordinance to become effective 45 days after its' approval, to implement
immediate control measures to slow the decline of groundwater level in the Paso
Robles Groundwater Basin within the overlying unincorporated areas of the north
county. The ordinance does not affect those properties within the Atascadero Sub-
Basin.
The resulting land use controls to be implemented by the County, and perhaps in the
near future in Paso Robles, may increase development pressure in the City of
Atascadero.
FISCAL IMPACT:
None.
ATTACHMENTS:
Exhibit A — Atascadero Sub-Basin Map
Attachment A:Atascadero Subbasin
Legend
"x rr 10+
Precipitation Statins
Tin NORTH ,gT. / i ,AV
V Basin Outline
GAB]LAN i ,r �rault
Anticline
Syncline
Tp
T—ry
rn
_ oY •�Streams
8 f Ip Highway
s
SOi7H County Lin
e
BRADLGABitN 7otwship an
d Range Grid
MfeyCWgly
Ktnys Cuurty
$B
n Huls Obispo County -`�._..":a
•`•, I �f oa ftuvium
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a W—IkILGy^ a -- .. I R{alalK!Only F.a geokg4ITAo or til?b'ls'1 Sea rlg.re 5.
ATASCADERG anc'n I ) � 3 �I I Y.T~Vhip Ord Rango gridfae E �r'^I Tnxlt>,hip and Raogo
SUBBASIN - 1---' }+52, raq I
tro 078010 9oBel no antl Modd^
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'� _. _ rnm.drnn Cf�ESTON \ i 138 c�
+ SAN JNAN
' wsa.ou• lam=- t.E, D rn
i
F ATAStADERO m ,a1.__ Paso Robles Groundwater Ill Z
Tm Basin Location Map C
II` a9r _ Paso Robles Groundwater
Basin Water Balance m
Review and Update
as Fugro West,Inc.
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ITEM NUMBER: C - 2
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DATE: 09/10/13
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Atascadero City Council
Staff Report — City Manager's Office
Review of City of Atascadero Marketing Plan
RECOMMENDATION:
Council receive and file Phase Two of the City of Atascadero Marketing Plan as
proposed by TJA Advertising and Mental Marketing.
DISCUSSION:
On October 23, 2012, the City Council approved the Public Relations and Marketing
Program contract for TJA Advertising and Mental Marketing, and on February 12, 2013,
the City Council authorized the City Manager to implement the comprehensive City of
Atascadero Marketing Plan designed by TJA and Mental Marketing.
Phase One of the comprehensive Marketing Plan was scheduled for November 1, 2012
through June 30, 3013 and is now complete. Phase Two of the Marketing Plan began
July 1 , 2013 and will continue through June 30, 2014.
Key projects of Phase One of the Marketing Plan included:
• Branding as the "Heart of the Central Coast"
• Design and launch of the new Visit Atascadero Website
• Design and implementation of June Wine Month
• Social media development
• Event promotion
• Ad placement in key publications
Key Projects of Phase Two of the Marketing Plan include:
• A video series of the Charles Paddock Zoo, Wine Country and Historic
Atascadero
• Promotion of the videos on YouTube and Charter
ITEM NUMBER: C - 2
DATE: 09/10/13
• Continued promotion and development of the Visit Atascadero website
• Event promotion
• Design of a new Atascadero brochure
• Promotion of Historic City Hall
• Monthly or Bi-Monthly email newsletters
• Promotional getaway giveaways to build brand awareness and email contact
list
• Continued brand awareness
FISCAL IMPACT:
None.
ATTACHMENT:
City of Atascadero Marketing Plan — Phase Two and Budget
ITEM NUMBER: C - 2
DATE: 09/10/13
AVISIT+WE -
LlSCADERO
HEART of the CENTRAL COAST
Marketing Plan
Introduction and Goals
Brand Assessment
Competition
Target Markets
Brand Marketing Strategy
Interactive Strategy&Toolkit
Public Relations
Social Media
Promotions and Events
Advertising Strategy
Constituent Communications
Evaluation of Success
Addendum
Phase One and Phase Two Budget
Event Venues
Plan Updated and Prepared By
TJA Advertising and Public Relations and Mental Marketing Inc
July 18, 2013
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ITEM NUMBER: C - 2
DATE: 09/10/13
Introduction and Goals
The marketing effort within this plan involves a turnkey,multi-layered approach that will
differentiate Atascadero,build a sustainable brand message and drive increased responses to a
tourism portal website managed by the City- visitatascadero.com.The effort will increase
overnight stays within the city and build an effective collaboration throughout the local and
regional constituency of hospitality operators,retailers,restaurants,wineries,event organizers and
area attractions.The brand marketing will capture the imagination of visitors,stimulate
incremental visitation,and add value to the economic and environmental well-being of the entire
city.
TJA Advertising and Mental Marketing, ('Agency') conducted a destination brand assessment which
included in-person surveys of key stakeholders,website analytics, County awareness study and a
community workshop forum guided by the City Council. The assessment helps guide the city
toward a solid strategy focused on a unified set of goals and objectives.The process uncovered
widespread enthusiasm for the success of this effort from staff,City Council,lodging operators,
attractions and other key stakeholders in and around the City.
The strategic plan to be executed by the Agency includes results-oriented, measurable branding,
public relations and marketing communication programs that will position Atascadero as an
attractive destination to live,work,visit,explore and hold events.
Goals
This plan emphasizes the value of a consistent, orchestrated effort,which directs all marketing
communications to work together at predictable intervals;within the confines of existing resources.
The approved plan will:
1.Establish a unified,marketing roadmap for the city
2. Prioritize marketing spending toward incremental TOT returns
3.Establish a distinct and consistent destination brand message
4. Generate awareness of Atascadero's key assets and activities
S. Create marketing efficiencies and foster partnership collaboration
A solid Atascadero brand is only as good as the media plan,public relations,market research,and
social media program.The same philosophy holds true for an effective online presence.If not
constructed and optimized or supported by consistent media,public relations and social media,
VisitAtascadero.com will be an under-utilized tool that does not effectively convert revenues.
To ensure successful plan implementation,the marketing communications effort requires regular
collaboration amongst the City officials,the Agency,the local constituency and strategic marketing
partners.
ITEM NUMBER: C - 2
DATE: 09/10/13
Brand Assessment
To assess the city brand attributes,challenges and marketing opportunities the Core Marketing
Firm:
• Evaluated the website traffic and performance of the City website
• Conducted interviews with city officials,hospitality and city/county attractions
• Reviewed existing economic development research
• Travelled through local arteries for navigation and consumer experience
• Initiated pre/post awareness study through the San Luis Obispo VCB
• Conducted stakeholder workshop for direct input
Key Findings
Invisible visitor information and navigation
The website,welcome center,social media and outreach effort are currently underperforming.
Key Strengths
• Central location to SLO/Paso AVA/Coast
• A great value (for leisure,business,family and multi-generational visitation)
• Variety of recreational activities and facilities
• Zoo and Pavilion on the Lake
• Veterans'Memorial
• Community Center
• Wine tasting touring access
• Energy/optimism of our growth
Challenges
• Stigma/perceptions
• Spillover dependence (from Paso and SLO)
• Limited retail and restaurant mix
• More signature events attracting overnight stays from out of market guests
• Lack of destination awareness,navigation and merchandising key assets
Brand Messaging Opportunities
• Central gateway access to all key attractions and activities
• Warm,friendly,genuine,family-friendly
• Small town charm
• City brand message supported by County messaging
• Undiscovered beauty
• Historical,cultural and patriotic themes
• Business corridor on Morro Road as professional center
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DATE: 09/10/13
Competition
The primary competition resides outside San Luis Obispo County where the tourism emphasis is
focused on attracting the target markets below.The strategies deployed will be largely measured
by the ability to compete with:
• Santa Barbara County
• Monterey County
• Napa and Sonoma County
While the primary competition is outside the county,the brand marketing effort will distinguish
Atascadero as the most accessible,affordable,convenient and friendly hub for visitors to enjoy the
Central Coast. And,to effectively compete with better funded destinations,collaboration with Visit
San Luis Obispo County,key city attractions,the lodging constituency,the tourism business
improvement districts and other destination management organizations within the region will be
necessary.
Target Markets
Primary geographic target markets that can be directly engaged to visit Atascadero are within a 3 to
5 hour drive-time radius and include Southern California,Central Valley and Northern California.
Beyond this radius,Visit San Luis Obispo County and Visit California target on our behalf.
The Agency will prioritize branding and marketing to gain maximum value from engaging the
audiences most predisposed to visiting the City.
• Travelers originating within core drive markets-Central Valley, Los Angeles,Orange County,
San Diego,Santa Barbara,Ventura,Monterey,Carmel,Salinas and Bay Area.
• Empty nesters-travelling mid-week and in the shoulder season.
• Young working couples and singles-travelling in the shoulder season.
• Families searching for value-travelling mid week in the summer and shoulder season.
• Upscale wine,food and event attendees-visiting the county for multiple nights
• Leisure traveler groups profiled for specific interests-seeking outdoor adventures and
activities including active outdoor,equestrian,cultural,educational, environmental travel.
• Associations,meeting and event planners serving small and mid-size groups.
• Wedding planners.
• Newly engaged couples.
• Tour operators.
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DATE: 09/10/13
Brand Marketing Stratggyy
Recent awareness studies conducted by Visit San Luis Obispo Country confirm relatively low levels
of awareness to County and City brand messaging. Responses to the survey also reveal the
importance of building awareness of the area's unique selling points, including value, accessibility
and variety of activities.
Consumers are traveling less,taking less time off and are being far more calculating when choosing
a vacation destination. Atascadero has an opportunity to capitalize on its primary benefits by
creatively emphasizing these benefits to core geographical areas,particularly Southern California,
San Fernando Valley,San Diego,San Francisco, Monterey, San Jose,and the central valley.
Fundamentals and Assets
Whether you are driving the 101 on business, planning a Central Coast wedding,touring the
wineries for the weekend, or seeking the right hub for the entire family to experience the variety of
activities and attractions,the Atascadero brand must clearly demonstrate:
1. The ideal central location for hub and spoke exploring throughout the Central Coast
2. Gateway to two world-class wine regions with unmatched micro-climate variety
3. A great value to those who are seeking an extended stay
4. Rural charm and opportunity for attractive work/life balance
5. Friendly, inviting locals and service-oriented hospitality and retail sector
6. Open space,relaxing environment
7. Access to unique attractions and activities:
Historically significant,vibrant downtown
A wonderful,affordable family friendly Zoo
Faces of Freedom War Memorial
Historic City Hall and Colony District back story
Beautiful lake offering fishing,paddle boats,and kayaking
Large meeting and special event pavilion and tree filled park on the lake
Horseback Riding and Zip lining
Wine and Olive Oil Tasting
Hiking Adventures in the Santa Lucia Mountains
Several meeting venues useful for certain groups and events
Accessible and affordable professional business corridor
Hearst Castle, Beaches,Cal Poly, California Missions
Transportation companies offering wine and adventure tours
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DATE: 09/10/13
Marketing Approach
Destination branding will creatively showcase the unique assets to all audiences.To do so,the
following programs and activities will be implemented:
• Enhancing the visibility and functionality of VisitAtascadero.com to connect more visitors
to Atascadero's message, assets, nearby attractions and lodging promotions.
Optimization for searching lodging deals,wine tours,beaches, agritourism, zoo,weddings,
lakes, parks, missions, outdoor adventures, family fun, equine activities and more.
Integrated the social media effort with frequent, enriching custom content and offerings
will shape the decision making of visitors.
• Leveraging our relationships with the San Luis Obispo Country Visitor's and Conference
Bureau,the Paso Robles Wine Country Alliance,Atascadero Main Street Association,the
Atascadero Chamber of Commerce,Travel Paso Robles Alliance and other local
organizations to increase the reach, impact and results of an integrated tourism
marketing outreach.
• Using third-party endorsement of public relations to actively market the region's beauty
and pastoral settings plus the abundance of events, outdoor activities and Atascadero's
charm.
• Embracing our rich wine, agricultural and aqua-cultural region. Tour packages that start
and end at the lodging entities may be available for the constituency to promote on
VisitAtascadero.com and social media.
• Marketing local events as one component to attract regional and national travelers.The
Agency will present event opportunities with contests and promotions that showcase the
City assets and increase mid-week and off-season demand.
• Leveraging the efforts of Atascadero Chamber to fulfill consumer requests for visitor
guides and email subscriptions.This will bolster City Hall visitation and Centennial
Celebration by extending outreach to core drive markets.
• Positioning the City as business friendly. Morro Road corridor can be promoted as an
Atascadero Professional Center that leverages the Pavilion on the Lake, special events,
access to all coastal and inland residential areas,work/life/family balance and affordable
office space. Improving Pavilion facilities and visibility will aim to increase usage, event
fee income, encourage businesses leasing, retail and restaurant development and overall
marketing for group business driving overnight stays.
• Improving visibility and traffic of the Atascadero Welcome Center through signage, store-
front merchandizing and information fulfillment. Well integrated Welcome Centers are
effective at driving hospitality bookings and expanding event promotions without
duplication. Consider a 24/7 interactive,window video kiosk.
ITEM NUMBER: C - 2
DATE: 09/10/13
Brand Key Messaging
To support the City positioning and brand marketing priorities,messaging will also enable the city
and tourism partners to project a consistent,unified voice for promotional platforms engaging our
core audiences: the media,prospective visitors,past visitors,partners and special interest guests.
Destination Boilerplate
The
Located in the Heart of California's Central Coast, the Heart �� "�` City
of Atascadero gives visitors a charming,fun filled •
Central Coast experience. Located midway between Los
Angeles and San Francisco,Atascadero is an ideal Central
home-away-from home base offering access to the
majestic Pacific Ocean, hundreds of local wineries in Coast the
Paso Robles and Edna ValleyAVAs, championship golf Tucked in the epicenter of th-world-class
courses, hiking,zip lining, organic farm experiences, Central Coast Wine Region,Atascadero olive
offers rolling hills,a oo,a blossoming
oil and wine tasting, native wildlife,pristine forests,
lake
park,a historic downtown and
beautiful state parks, and the world famous Hearst eve . _ your heart desires.
Castle.Atascadero's quaint, historic downtown
consists of quiet streets hosting artgalleries, antique ,r 1A "1 shops,
wine bars, day spas, restaurants, historic architecture and a
town square that's home to seasonal festivals,
concerts, and car shows.Atascadero's beautiful Lake ' . Park
is home to additional food and wine festivals, as well as the
Charles Paddock Zoo, dedicated to conservation and
creating naturalistic habitats for animals.Select `u
affordable lodging makes Atascadero a fantastic
destination for families, couples,group getaways and business travel.For information on Atascadero
email us at in-o@VisitAtascadero.com, orgo to VisitAtascadero.com. For the latest news on the area
visit our Atascadero Travel bloc,join us on Facebook facebook.comfvisitatascadero, and follow us on
Twitter.
Logo and Visual Approach,
The Agency will complete a simplification of the existing destination logo.This will respect the
heritage of past imagery while making destination specific brand marketing more
ITEM NUMBER: C - 2
DATE: 09/10/13
Interactive Strategy&Toolkit
The new website has been redesigned in Wordpress,to offer a functional destination marketing
tool. The strategy moving forward:
• Monthly Search Engine Marketing
• Frequent updates for Destination Specials and Packages
• Partner linkages (Grape Encounters, PasoWine,SLOWine, Hearst Castle)
• Social Media Integration
Phase One Implementation Steps - Completed
1. Design and build a new responsive (ready for all mobile applications) website using
industry best practices
2. Work with hospitality constituency to share content and linkages
3. Embed Google Analytics for better reporting of stats
4. Add lodging listings as separate pages for SEO purposes
S. Add lodging out-bound link tracking for referral reports
6. Implement Google Ad Words monitoring spending and producing click reports
7. Develop useful, complete and compelling content to engage visitor
8. Track outbound lodging links to determine Return on Investment (1101)
9. Recognize mobile users and address their interactive needs
10. Completely manage and maintain the visitatacadero.com web site on a daily
basis. All tourism related events will be updated and posted; all activities,
lodging properties, wine touring and tasting, culinary and other information
must be kept current and complete at all times.
11. Linkage arrangements and shared footers will be set up with key area
attractions, chamber and AtascaderoCentennial.com will help mutual search
rankings and visibility
12.A mobile web strategy and separate implementation budget will be provided in
later phases for public information officers and other uses
ITEM NUMBER: C - 2
DATE: 09/10/13
Website fundamentals
VisitAtascadero.com must remain the premier tourism site for anyone wishing to visit the central
coast and stay in Atascadero.Through proper search engine optimization,the site will be
predominate on all search engines and will contain everything the visitor needs before and after
they arrive to the area. The interface addresses important content areas:
• Home Page
• Calendar of Events
• Lodging directory with property photos, descriptions, contacts and packages
• Search lodging by dates (booking engine link)
• Dining Guides
• Activity Guide
• Shopping Guide
• Wine Tasting Guide (Paso and SLO)
• Webcam
• Media Section (PressKit, Imagery,story tips)
• Meeting Planning
• Wedding Planning
• Photo and Video Gallery
• Downloadable maps and contact info
• Social Media Integration
• Destination Blog
• Google and Site Search Function
The Agency prepares a monthly Google Analytics report that tracks visits to the site,
top referring sites,area demographics,referrals to the lodging page and more.
ITEM NUMBER: C - 2
DATE: 09/10/13
Public Relations
Atascadero,the North County and SLO County offers tremendous appeal for the media covering
family travel,wine travel,weddings,seasonal lifestyle,social,military,religious,fraternal group
travel,agritourism,sports,pet-friendly, coastal and outdoor adventures as well as art,historical
and cultural activities. During the Centennial year,extensive thematic campaign outreach will be
the focus. By securing feature coverage from regional,short lead print and online publications,
broadcast media and influential travel blogs Atascadero will generate cost effective awareness
while building image through the credibility of third-party endorsement.
The effort leverages the Agency's extensive public relations network and coordination with State,
County and North County PR efforts.Tactics include the following
1. Create media-friendly press kit and calendar of campaigns
• Include boilerplates, attractions,annual calendar of events,sample itineraries,campaign
press releases,videos,photos and links to all City attractions
• Create a monthly outline of all scheduled public relations activities and campaigns for review,
revision and approvals
2. Promote Atascadero's unique differentiators
• Prepare and distribute"honor roll" of awards; honors,facts,superlatives
• Pitch stories with links to quality photography,video and interview sources
• A series of pitches around unique variety of wine travel experiences
• Pitch Atascadero as an affordable family-friendly getaway to travel and family focused media
outlets and blogs
• Pitch as a year round romantic wedding and honeymoon destination to local,regional,
national bridal outlets, including print, online and blogs for spring features.
• Pitch novelty farm tours,organic grown products and personalities
• Pitch creative outdoor adventures and attractions
3. Create market&media excitement for events and seasonal offerings
• Selected pre-event exclusives with key target media
• Key media/blogger invitations for event coverage and exclusives
• Informational outreach to California and key media calendar editors
• Organize and host visits from key media representatives with pre-and post-event media
pitching&photo/video distribution
4. Create 3 campaign pitches around City Hall, Shoulder Season and Centennial
• Zoo,Wine,Adventures
• Unique stories pitched to targeted art,historical and cultural outlets
S. Manage all contacts with journalists and editors and reporting structure
• Respond to all media inquires,target lists
• Create journalist itineraries and manage hosting accommodations
• Record and track media coverage in a comprehensive database
• Notify City Staff and constituents of recent and relevant media coverage
ITEM NUMBER: C - 2
DATE: 09/10/13
Social Media
Rationale
2012 was a rapid year in online destination marketing.Thanks to an expanding online travel space,
mobile marketing,social marketing and corporate channels,travelers have more options for
researching, planning and booking travel than ever before.They're consuming vast quantities of
photography and video as they shop for travel on multiple devices. Ninety-two percent of travelers
trust opinions of people they know more than advertising-making social media more important in
the marketing mix. These trends require Atascadero and the constituency to engage visitors in
ways they value.
The social media efforts will use frequent,branded content throughout the most effective channels
in order to:
• Enhance relationships with fan base
• Garner valuable feedback about the interests of City guests
• Build enthusiasm for the unique attributes of the area
• Reinforce PR and marketing campaigns
• Promote Events
• Support Lodging Promotions
• Increase natural SEO for visitatacadero.com
Social Media Implementation Steps
Initial steps toward enhancing the existing Atascadero social media platform include:
1. Auditing existing social media program (Agency completed)
2. Articulating competitors and potential friends
3. Identify all existing, local social media programs that should be partnered with
4. Enhancing current procedures for aggregating participant messages
5. Recognizing events, offerings and services throughout the constituency
6. Enhancing and integrated the key branded social media channels:
Twitter
Facebook
Google+
TripAdvisor
Yelp
Pinterest
Newsfeeds for participating entities(RSS)
Local Blog with integration into website
YouTube
Flickr
The City social media effort will provide an approved messaging standard for
partners and the constituency to leverage in their social media programs.
ITEM NUMBER: C - 2
DATE: 09/10/13
Social Media Activities and Scope
• Create custom facebook tabs with events,lodging and restaurant listings with images and
links to Web sites
• Research and update key conversations and participants in the social web.
• Identify keywords in SEO campaign for social media optimization in press use,blog
tagging and news announcement optimization.
• Monitor social media dialogue blogs,Twitter and related sites for content
• YouTube minutes: Invite visitors to post their positive YouTube impressions. Cull Flickr
and YouTube for positive contributions that can be shared across our partners
• Link, Follow, Like: for potential visitors, and representatives of tourism groups
• Use of software to "translate" blog posts into e-Newsletter updates for partners and fans
• Ongoing video showcase series of visitors featuring activities and events to promote
lodging, dining, shopping, galleries and businesses
• Continuous wall postings and updates on Events pages with event details and links
• Engage Facebook visitors with questions, comments and suggestions
• Semi-annual Facebook contests to encourage fan interaction
• Social media icons are added to all City print ads,brochures, newsletters,email
• Monitor audience activity and delete spam and inappropriate comments
• Local business linkage efforts to promote VisitAtascadero Facebook on their own
• Analyze Facebook Insights data as a resource to improve fan interaction
Travel Blog
A regular, content-rich Travel Blog will connect the visitor to Atascadero and the surrounding
regions. And, it is essential to improving the website search rankings. Blog postings will be
organized in a calendar to ensure proper coverage of all key assets and interests. The content will
inform, educate and inspire audiences to live vicariously through our bloggers by highlighting the
unique personalities, experiences and reasons to visit,including:
• What's new and happening in Atascadero and the region
• Lodging packaging opportunities and links
• Subscriber comments - for readers' personal experiences
• Guest blogger posts (edited) to include: hoteliers, chefs, celebrity visits,mommy
bloggers,travel writers, new brides,wedding planners, artists and wine experts
• Fresh takes on activities including the surrounding activities, and experiences: local golf,
locavore cuisine, kayak adventures,whale watching, fishing, film festival,Wine Festival,
SAVOR Central Coast, avocado farms, equestrian,restaurant month, and more.
ITEM NUMBER: C - 2
DATE: 09/10/13
Promotions and events
Well-planned events can help increase business and room occupancy for the City.While the City
already has a strong list of quality events,the Agency and partners will help promote events and
consult on the creation of events showing the potential to draw out of market visitation.
Here are some specific strategies,as it relates to events,we would employ.
• Directly support events which will result in more overnight stays and out of market
media coverage.
• Rather than simply supplying a dollar donation to an event,we believe it is much
more effective to have the marketing firm place the ads with the approval of the board
on behalf of the event or organization. This will ensure the dollars are spent wisely
and support a lodging promotion centered on the event. We keep control of the
dollars spent by the City and make sure the City gets strong Return on Investment.
• Target interest groups via email in our target markets and invite them to attend the
events that relate to their organization or interest. We suggest lodging packages be
provided for each city calendar event.
• Acquire specific, and when appropriate, ancillary potential client lists to appeal to
event-specific candidates in the defined geographical areas.
• Create event incentives specifically designed to entice those specific target market
constituents to attend, generating (at least) a two-night stay.
• Provide interactive questionnaires and suggestion forms for event attendees to
provide the City insights on their profiles, interests and areas to enhance events in the
future, such as live entertainment mix,traffic, parking, lighting and lodging
accommodations.
ITEM NUMBER: C - 2
DATE: 09/10/13
Advertising Placement Strategy
To stretch the City's advertising media budget,placements will focus on key tourism organization's
guides and websites. In addition,targeted media co-op opportunities with San Luis Obispo County
VCB,TPRA and other partners will offer increased exposure at reduced costs.And,to react quickly
to the most opportunistic media price offerings,an advertising contingency fund should be
established for the Agency
Print Guide Placements
• San Luis Obispo Visitor and Conference Annual Guide
• Central Coast Tourism Council
• California Road Trips-Sunset Magazine
• SLO County Visitor Guide-Access
Co-op placements: San Luis Obispo County VCB in Los Angeles Times, Fresno Bee and Bakersfield
Californian
Internet Advertising
We recommend advertising on targeted travel websites using pay per click,geographical and
behavioral targeting through Google, Facebook and YouTube.To maximize effectiveness of online
advertising,we will create compelling online offers and calls to action.
YouTube Advertisements
• YouTube Promoted Video ads can show up on search,browse,watch, or homepages and are
served via Google AdWords.All Promoted Video campaigns are based through a cost-per-
click(CPC) model,which we will set up a daily budget.
• A defined set of keywords will be used to place our videos on relevant content across
search,browse,and watch pages. Examples of keywords:
o Atascadero
o Wine Tasting
o Beach Video
o Atascadero Lodging
• We will also have the option of putting a"call-to-action overlay" on the Promoted Video
campaign.This incorporates a text overlay on top of the Promoted Video to link externally
to a website or YouTube channel.The overlay appears at the 10-second mark and remains
for 15 seconds. Our overlay could say: "Visit our Atascadero video channel at
www.youtube.com/NameOfChannelHere"
Facebook Advertisements
There are 3 types of Facebook ads that will be deployed
• A new ad about Atascadero
• Sponsored story= a story about their friends liking Atascadero
• Stories about their friends checking in to Atascadero
Through our experience,the "sponsored stories"advertisement gains the most fans.
These ads target people who are friends with someone who is a fan of our page,
ITEM NUMBER: C - 2
DATE: 09/10/13
have a similar interest as our page (i.e.wine tasting,zoo,family events),and in our
target market
Where the ad will appear:
On the right-hand side of Facebook pages.The ad will appear to targeted cities
based on the insights from the visit Facebook page and people with common
interests:
• Fresno
• Bakersfield
• Visalia
• Greater Los Angeles
• Ventura/Santa Barbara
• Bay Area
• Napa/Sonoma
Expectations
The Agency has placed Youtube and Facebook advertisements for numerous clients.
Youtube Example:
A one-week ad running for a multi-destination client Youtube video went from zero to 642
views. In Pismo Beach,the total video views on the channel increased by nearly 7,000 views.
Facebook Example:
The Facebook ads have been running for a multi-destination page gained almost 1,000 fans in
less than a month. Pismo Beach Facebook ads gained over 10,500 fans in less than a month.
Constituent Communications
The entire community of Atascadero will be made aware of the on-going efforts and successes of
the marketing program. In addition all the business and tourism stakeholders through the
community will be aware of not only the program but also how their business or service may take
advantage of the co-op opportunities as they become available.
Outreach Tactics
• Community Newsletters
• City Manager's Column (Quarterly)
•Atascadero News
• City Website
Develop and Maintain Strategic Alliances for Marketing and Public Relations
The Agency will work with county tourism partners,travel councils,government officials and
agencies,as well as local business and non-profit associates to help stretch the City's marketing
dollars and magnify our awareness efforts for Atascadero. It is a priority to develop new,and
enhance current working alliances with strategic business,trade and tourism partners alongside
the City officials.
Here are a few relationships the Agency will pursue: County VCB,EVC, Central Coast Tourism
Council,Central Coast Agri-Tourism Council, SLO Vintners, Paso Wine Alliance restaurants, SLO
ITEM NUMBER: C - 2
DATE: 09/10/13
County Airport, Cal Poly,Amtrak,tour operators and transportation partners as well as local,state
and national tourism-related organizations.
While not a budgeted item,the Agency would be happy to attend various conferences and media
events on behalf of the City. Expenses and fees for these opportunities will be presented and
approved in advance.
Evaluation of Plan Success
The evaluation of the entire marketing effort is an ongoing process. Certain campaigns can be
evaluated based on short- or long-term goals.
Destination Brand Awareness
• Long term (24 month) evaluation based on post-awareness studies conducted by
the San Luis Obispo County
• Year over year (YOY) impact on TOT
• YOY survey results from constituency
• Monthly and YOY website traffic
Public Relations Efforts
• Media Impressions from resulting publicity coverage
• Advertising Equivalency of media coverage
• Campaign web traffic
• Annualized cost per impressions
Advertising Campaign Efforts
• Click-through rates
• Acquisition of email subscribers
• Acquisition of lodging page views
• Event participation
• Acquisition of social media fans
Social Media Efforts
• Facebook Likes and engagement
• Video and photo views
• Click-through activity to constituency sites
• Fan postings of Atascadero visits and experiences
• Blog views,subscriptions and comments
• Email newsletter enrollment, opens,click-through activity
ITEM NUMBER: C - 2
DATE: 09/10/13
Addendum
Marketing Budget&Agency Scope
Phase One: Through June 30,2013
Research and Marketing Plan Creation $10,000
Web Analysis and Strategy, (including SEO &Social Media Set up) $20,000
Tourism Marketing Services $30,000
• Account management and consulting
• Destination brand development and execution
• Key Messaging templates
• Media Planning
Public Relations/ Media Kit and Event Publicity $20,000
Advertising and Event Outreach $21,000
Phase Total $101,000
Advertising/Promotional Contingency Fund 3 000
Total Phase One $104,000
Phase Two: July 12013-June 30 2014
Account Management $24,000
Website Updates and Search Engine Marketing $17,000
Campaign PR and Social Media $20,400
Advertising online,Visitor Guides, co-op $41,150
Brand Toolkit(3 videos,photography,brochures) $27,450
Total Estimated Phase Two: $130,000