HomeMy WebLinkAbout021213 CC Agenda-combined . yl
'a`$ i979CITY OF A TASCADERO
CITY COUNCIL
AGENDA
Tuesday, February 12, 2013
City Hall
Council Chambers
6907 EI Camino Real, Atascadero, California
City Council Closed Session: 5:30 p.m.
City Council Regular Session: 6:00 p.m.
CITY COUNCIL CLOSED SESSION: 5:30 p.m.
1. CLOSED SESSION -- PUBLIC COMMENT
2. COUNCIL LEAVES CHAMBERS TO BEGIN CLOSED SESSION
3. CLOSED SESSION -- CALL TO ORDER
a. Conference with Legal Counsel — Existing Litigation
Government Code Section 54956.9(a)
Save Atascadero v. City of Atascadero, et al.
San Luis Obispo Superior Court Case No. 128230
4. CLOSED SESSION -- ADJOURNMENT
5. COUNCIL RETURNS TO CHAMBERS
6. CLOSED SESSION -- REPORT
REGULAR SESSION — CALL TO ORDER: 6:00 P.M.
PLEDGE OF ALLEGIANCE: Council Member Moreno
ROLL CALL: Mayor O'Malley
Mayor Pro Tem Sturtevant
Council Member Fonzi
Council Member Kelley
Council Member Moreno
APPROVAL OF AGENDA: Roll Call
PRESENTATIONS:
1. Presentation to Assistant City Manager Jim Lewis for his eight years
of dedicated service to the City
2. Presentation on Photographer Joe Schwartz in honor of his upcoming
Centennial, by Cal Poly Professor, Dr. Harvey Levenson
A. CONSENT CALENDAR: (All items on the consent calendar are considered to
be routine and non-controversial by City staff and will be approved by one motion
if no member of the Council or public wishes to comment or ask questions. If
comment or discussion is desired by anyone, the item will be removed from the
consent calendar and will be considered in the listed sequence with an
opportunity for any member of the public to address the Council concerning the
item before action is taken. DRAFT MINUTES: Council meeting draft minutes
are listed on the Consent Calendar for approval of the minutes. Should anyone
wish to request an amendment to draft minutes, the item will be removed from
the Consent Calendar and their suggestion will be considered by the City
Council. If anyone desires to express their opinion concerning issues included in
draft minutes, they should share their opinion during the Community Forum
portion of the meeting.)
1. City Council Draft Action Minutes — January 22, 2013
■ Recommendation: Council approve the City Council Draft Action Minutes
of December January 22, 2013. [City Clerk]
2. December 2012 Accounts Payable and Payroll
■ Fiscal Impact: $2,977,428.92.
■ Recommendation: Council approve certified City accounts payable,
payroll and payroll vendor checks for December 2012. [Administrative
Services]
3. December 2012 Investment Report
■ Fiscal Impact: None.
■ Recommendation: Council receive and file the City Treasurer's report for
quarter ending December 2012. [Administrative Services]
UPDATES FROM THE CITY MANAGER: (The City Manager will give an oral report on
any current issues of concern to the City Council.)
COMMUNITY FORUM: (This portion of the meeting is reserved for persons wanting to
address the Council on any matter not on this agenda and over which the Council has
jurisdiction. Speakers are limited to three minutes. Please state your name for the
record before making your presentation. Comments made during Community Forum
will not be a subject of discussion. A maximum of 30 minutes will be allowed for
Community Forum, unless changed by the Council. Any members of the public who
have questions or need information, may contact the City Clerk's Office, between the
hours of 8:30 a.m. and 5:00 p.m. at 470-3400, or mtorgerson(@_atascadero.org.)
B. PUBLIC HEARINGS:
1. Amendment to Planning Commission Terms
■ Ex Parte Communications:
■ Fiscal Impact: None.
■ Recommendation: Council introduce for first reading, by title only, the
draft Ordinance, amending Section 2-9.02 of the Atascadero Municipal
Code relating to the appointment of Planning Commission Members. [City
Manager]
C. MANAGEMENT REPORTS:
1. Naming of Bandstand at Atascadero Lake Park
■ Fiscal Impact: None.
■ Recommendation: Council review the City's Policy on the Naming of
Public Buildings, Parks, and other Public Facilities, and name the new
bandstand at the Atascadero Lake Park. [City Manager]
2. New Library Advance of Impact Fees
■ Fiscal Impact: An expenditure of up to $30,000 of Library Impact Fees
funds, advanced from the Wastewater Fund, plus a minor negative
interest amount charged to the Library Expansion Facilities Fees Fund.
■ Recommendations: Council:
1. Authorize the Director of Administrative Services to appropriate
$30,000 in Library Impact Fees for construction of tenant
improvements in the new Atascadero Library Facility and;
2. Authorize the Director of Administrative Services to remit to the San
Luis Obispo County Library the remaining outstanding amount to be
raised by the community after all other community contributions have
been accounted for, up to a maximum of $30,000. [Administrative
Services]
3. Implementation of City of Atascadero Marketing Plan
■ Fiscal Impact: The TJA Advertising and Mental Marketing plan proposal
is divided into two phases. Phase One is November 1, 2012 through
June 30, 2013 and will cost $104,000. Phase Two is July 1, 2013
through June 30, 2014 and will cost $130,000.
■ Recommendation: Council authorize the City Manager to implement the
City of Atascadero Marketing Plan as proposed by TJA Advertising and
Mental Marketing. [City Manager]
4. Wastewater Treatment Plant Head-works/Bar-screen Project
Construction Award
■ Fiscal Impact: Approval of this agreement will result in the additional
expenditure of $280,000.00 of previously unbudgeted Wastewater funds
for this capital improvement project.
■ Recommendations: Council:
1. Authorize the City Manager to execute an agreement with Whitaker
Construction Group Inc. in the amount of $ 516,000.00, for the
construction of a pre-screening facility at the front end of the
Atascadero Wastewater Treatment Plant; and,
2. Authorize the Director of Administrative Services to use up to $20,000
of Treatment Plant Road Repair Money, currently included in the 2012-
2013 budget, to pay for project paving; and,
3. Authorize the Director of Administrative Services to allocate an
additional $185,000 of Sewer Fund monies to the project to fully fund
the construction project; and,
4. Authorize the Director of Administrative Services to allocate an
additional $100,000 of Sewer Fund monies to cover contingency costs
during construction. This money will only be used to cover costs
arising out of unforeseen issues that may occur during construction.
Any unused funds will revert back into the Sewer Fund; and,
5. Authorize the Public Works Director to sign a contract, the amount of
$10,421.00, with Earth Systems Pacific Inc. for materials and soil
testing services; and,
6. Authorize the Public Works Director to file a Notice of Completion at
the conclusion of construction. [Public Works]
COUNCIL ANNOUNCEMENTS AND REPORTS: (On their own initiative, Council
Members may make a brief announcement or a brief report on their own activities.
Council Members may ask a question for clarification, make a referral to staff or take
action to have staff place a matter of business on a future agenda. The Council may
take action on items listed on the Agenda.)
D. COMMITTEE REPORTS: (The following represent standing committees.
Informative status reports will be given, as felt necessary):
Mayor O'Malley
1. City / Schools Committee
2. County Mayors Round Table
3. Integrated Waste Management Authority (IWMA)
4. SLO Council of Governments (SLOCOG)
5. SLO Regional Transit Authority (RTA)
Mayor Pro Tem Sturtevant
1. City / Schools Committee
2. City of Atascadero Finance Committee
3. Community Action Partnership of SLO County
4. League of California Cities — Council Liaison
Council Member Fonzi
1. Air Pollution Control District
2. City of Atascadero Design Review Committee
3. Oversight Board for Successor Agency to the Community Redevelopment
Agency of Atascadero
4. SLO Local Agency Formation Commission (LAFCo) - alternate
Council Member Kelley
1. Atascadero State Hospital Advisory Committee
2. City of Atascadero Design Review Committee
3. Economic Vitality Corporation, Board of Directors (EVC)
4. Homeless Services Oversight Council
Council Member Moreno
1. California Joint Powers Insurance Authority (CJPIA) Board
2. City of Atascadero Finance Committee (Chair)
E. INDIVIDUAL DETERMINATION AND / OR ACTION:
1. City Council
2. City Clerk
3. City Treasurer
4. City Attorney
5. City Manager
Monthly "City Council Corner" for Atascadero News.
Council to determine rotating article schedule and topics
F. ADJOURNMENT:
Please note: Should anyone challenge any proposed development entitlement listed on this Agenda in court, that
person may be limited to raising those issues addressed at the public hearing described in this notice, or in written
correspondence delivered to the City Council at or prior to this public hearing. Correspondence submitted at this
public hearing will be distributed to the Council and available for review in the City Clerk's office.
I, Victoria Randall, Deputy City Clerk of the City of Atascadero, declare under the penalty of perjury that
the foregoing agenda for the February 12, 2013 Regular Session of the Atascadero City Council was
posted on February 5, 2013, at the Atascadero City Hall, 6907 EI Camino Real, Atascadero, CA 93422
and was available for public review in the Customer Service Center at that location.
Signed this 5th day of February, 2013, at Atascadero, California.
Victoria Randall, Deputy City Clerk
City of Atascadero
City of Atascadero
WELCOME TO THE ATASCADERO CITY COUNCIL MEETING
The City Council meets in regular session on the second and fourth Tuesday of each month at 6:00 p.m. unless there is a
Community Redevelopment Agency meeting commencing at 6:00 p.m. in which event the Council meeting will commence
immediately following the conclusion of the Community Redevelopment Agency meeting. Council meetings will be held at
the City Hall Council Chambers, 6907 EI Camino Real, Atascadero. Matters are considered by the Council in the order of
the printed Agenda. Regular Council meetings are televised live, audio recorded and videotaped for future playback.
Charter Communication customers may view the meetings on Charter Cable Channel 20 or via the City's website at
www.atascadero.org. Meetings are also broadcast on radio station KPRL AM 1230. Contact the City Clerk for more
information (470-3400).
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file
in the office of the City Clerk and are available for public inspection during City Hall business hours at the Front Counter of
City Hall, 6907 EI Camino Real, Atascadero, and on our website, www.atascadero.org. An agenda packet is also
available for public review at the Atascadero Library, 6850 Morro Road. Contracts, Resolutions and Ordinances will be
allocated a number once they are approved by the City Council. The minutes of this meeting will reflect these numbers.
All documents submitted by the public during Council meetings that are either read into the record or referred to in their
statement will be noted in the minutes and available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting
or other services offered by this City, please contact the City Manager's Office or the City Clerk's Office, both at (805)
470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in
assuring that reasonable arrangements can be made to provide accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under Agenda item, "COMMUNITY FORUM", the Mayor will call for anyone from the audience having business with the
Council to approach the lectern and be recognized.
1. Give your name for the record (not required)
2. State the nature of your business.
3. All comments are limited to 3 minutes.
4. All comments should be made to the Mayor and Council.
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other
individual, absent or present
This is the time items not on the Agenda may be brought to the Council's attention. A maximum of 30 minutes will be
allowed for Community Forum (unless changed by the Council). If you wish to use a computer presentation to support
your comments, you must notify the City Clerk's office at least 24 hours prior to the meeting. Digital presentations must
be brought to the meeting on a USB drive or CD. You are required to submit to the City Clerk a printed copy of your
presentation for the record. Please check in with the City Clerk before the meeting begins to announce your presence
and turn in the printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Mayor will identify the subject, staff will give their
report, and the Council will ask questions of staff. The Mayor will announce when the public comment period is open and
will request anyone interested to address the Council regarding the matter being considered to step up to the lectern. If
you wish to speak for, against or comment in any way:
1. You must approach the lectern and be recognized by the Mayor
2. Give your name (not required)
3. Make your statement
4. All comments should be made to the Mayor and Council
5. No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other
individual, absent or present
6. All comments limited to 3 minutes
The Mayor will announce when the public comment period is closed, and thereafter, no further public comments will be
heard by the Council.
ITEM NUMBER: A- 1
DATE: 02/12/13
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CITY COUNCIL
DRAFT ACTION MINUTES
Tuesday, January 22, 2013
City Hall
Council Chambers
6907 EI Camino Real, Atascadero, California
City Council Closed Session: 5:15 p.m.
City Council Regular Session: 6:00 p.m.
CITY COUNCIL CLOSED SESSION: 5:15 p.m.
Mayor O'Malley announced at 5:15 p.m. that the Council is going into Closed Session.
1. CLOSED SESSION -- PUBLIC COMMENT - None
2. COUNCIL LEAVES CHAMBERS TO BEGIN CLOSED SESSION
3. CLOSED SESSION -- CALL TO ORDER
a. Conference with Legal Counsel — Existing Litigation
Government Code Section 54956.9(a)
Save Atascadero v. City of Atascadero, et al.
San Luis Obispo Superior Court Case No. 128230
Atascadero City Council
Draft Action Minutes of January 22,2013
Page 1 of 7
ITEM NUMBER: A- 1
DATE: 02/12/13
4. CLOSED SESSION -- ADJOURNMENT
5. COUNCIL RETURNS TO CHAMBERS
6. CLOSED SESSION -- REPORT
City Attorney Pierik announced that there was no reportable action taken.
REGULAR SESSION — CALL TO ORDER: 6:00 P.M.
Mayor O'Malley called the meeting to order at 6:05 p.m. and Council Member Kelley led
the Pledge of Allegiance.
ROLL CALL:
Present: Council Members Kelley, Moreno, Fonzi, Mayor Pro Tem
Sturtevant, and Mayor O'Malley
Absent: None
Others Present: City Clerk / Assistant to City Manager Marcia McClure Torgerson
Staff Present: City Manager Wade McKinney, Administrative Services Director
Rachelle Rickard, Community Development Director Warren Frace,
Public Works Director Russ Thompson, Police Chief Jerel Haley,
Fire Chief Kurt Stone, and City Attorney Brian Pierik.
APPROVAL OF AGENDA:
MOTION: By Mayor Pro Tem Sturtevant and seconded by Council
Member Fonzi to approve the agenda.
Motion passed 5:0 by a roll-call vote.
PRESENTATIONS:
1. Proclamation for the "Start by Believing" Public Awareness Campaign
Mayor O'Malley presented Jennifer Adams a proclamation in support of the Start by
Believing Campaign.
Atascadero City Council
Draft Action Minutes of January 22,2013
Page 2 of 7
ITEM NUMBER: A- 1
DATE: 02/12/13
2. Presentation and Program Overview by S.T.E.P.S. Members (Steps into
Transitioning for Education, Employment and Personal Success)
Erin Van Note thanked Mayor O'Malley for inviting the S.T.E.P.S. members to City Hall
to share with the public what they do.
3. Employee Service Awards
City Manager McKinney recognized the following employees for their service to the City:
10 years
Mayor Tom O'Malley (Council Member)
15 years
Michelle Schamber, Police Corporal
Jim Campana, Maintenance Lead Worker
A. CONSENT CALENDAR:
1. City Council Draft Action Minutes — January 8, 2013
■ Recommendation: Council approve the City Council Draft Action Minutes
of December January 8, 2013. [City Clerk]
2. Fiscal Year 2011-2012 Audit
■ Fiscal Impact: None.
■ Recommendation: Council review and accept the financial audit for the
period ended June 30, 2012. [Administrative Services]
3. EI Camino Real Sanitary Sewer Improvements Project Award -- City Bid
No. 2012-011
■ Fiscal Impact: $669,768.00.
■ Recommendations: Council:
1. Award the EI Camino Real Sanitary Sewer Improvements Bid in the
amount of $623,825.00 to D-Kal Engineering, Inc.; and,
2. Authorize the City Manager to execute a contract with D-Kal
Engineering, Inc., in the amount of $623,825.00, for construction of the
EI Camino Real Sewer Replacement Project; and,
3. Authorize the City Manager to execute a contract with Earth Systems
Pacific Inc. in the amount of $19,698.00 for geotechnical engineering
services during construction; and,
4. Authorize the City Manager to execute a contract Mike K. Nunley &
Associates in the amount of $26,245.00 for construction phase
engineering support; and,
Atascadero City Council
Draft Action Minutes of January 22,2013
Page 3 of 7
ITEM NUMBER: A- 1
DATE: 02/12/13
5. Authorize the Director of Public Works to file a Notice of Completion
with the County Recorder upon satisfactory completion of the project.
[Public Works]
4. Weed Abatement Contract Amendment
■ Fiscal Impact: None.
■ Recommendation: Council authorize the City Manager to execute the
contract amendment with Travis Hansen dba Hansen Bros Custom
Farming for weed abatement. [Fire]
Council Member Kelley pulled Item #A-2.
MOTION: By Council Member Fonzi and seconded by Mayor Pro Tem
Sturtevant to approve Items #A-1, 3, & 4 of the Consent
Calendar.
Motion passed 5:0 by a roll-call vote. (Item #A-3.2: Contract
No. 2013-002, Item #A-3.3: Contract No. 2013-003, Item #A-3.4:
Contract No. 2013-004, Item #A-4: Contract No. 2013-005)
Item #A-2: Council Member Kelley asked for clarification on several entries in the audit.
Administrative Services Director Rickard explained the audit.
PUBLIC COMMENT:
The following members of the public spoke on this item: David Bentz (Exhibit A), and
Mike Brennler.
Mayor O'Malley closed the Public Comment period.
Administrative Services Director Rickard, requested by Mayor O'Malley, explained some
of the issues raised by the public.
MOTION: By Council Member Moreno and seconded by Mayor Pro Tem
Sturtevant to approve the Consent Calendar.
Motion passed 4:0 by a roll-call vote. (Kelley abstained)
UPDATES FROM THE CITY MANAGER:
City Manager Wade McKinney gave an update on projects and issues within the City.
Atascadero City Council
Draft Action Minutes of January 22,2013
Page 4 of 7
ITEM NUMBER: A- 1
DATE: 02/12/13
COMMUNITY FORUM:
The following citizens spoke during Community Forum: Tom Ferrell, Lon Allan, Linda
Hendy, Jerry Clay, Mark Spoomer, Karyn Sturtevant, and Donald Cross.
Mayor O'Malley closed the COMMUNITY FORUM period.
B. PUBLIC HEARINGS: None.
C. MANAGEMENT REPORTS:
1. 2013 Community Development Block Grants
■ Fiscal Impact: Available funds are estimated at $130,000 for the 2013
cycle and $79,988 in prior year reallocations.
■ Recommendation: Council review and approve funding recommendations
for the 2013 Community Development Block Grant (CDBG) program and
authorize staff to adjust final award amounts proportionately upon receipt
of the final funding amount. [Public Works]
Public Works Director Russ Thompson gave the staff report and answered questions
from the Council.
PUBLIC COMMENT:
The following citizens spoke on this item: Susan Warren, Bill Watt, and Jenny Adams.
Mayor O'Malley closed the Public Comment period.
MOTION: By Council Member Fonzi and seconded by Council member
Kelley to approve funding recommendations for the 2013
Community Development Block Grant (CDBG) program and
authorize staff to adjust final award amounts proportionately
upon receipt of the final funding amount.
Motion passed 5:0 by a roll-call vote.
2. 2013 Strategic Planning Update -- Administrative Services Department/
Comprehensive Financial Strategy
■ Fiscal Impact: None.
■ Recommendation: Council review and file the Comprehensive Financial
Strategy. [Administrative Services]
Atascadero City Council
Draft Action Minutes of January 22,2013
Page 5 of 7
ITEM NUMBER: A- 1
DATE: 02/12/13
Administrative Services Director Rachelle Rickard gave the staff report and answered
questions from the Council.
PUBLIC COMMENT: None
The Council reviewed and filed this report.
COUNCIL ANNOUNCEMENTS AND REPORTS:
The City Council Members made brief announcements.
Mayor O'Malley asked that staff bring back to the Council for consideration the issue of
the Friends of the Library's need of $30,000.00 to complete their re-location. He
suggested that the City could advance $30,000 from the development impact fees
account to the Friends of the Library to be reimbursed by the Friends from the proceeds
from the Dancing with the Stars event in March.
There was Council consensus to direct staff to bring back the issue
of the naming of the new bandstand at the Lake Park
to the Council at a future meeting.
D. COMMITTEE REPORTS:
Mayor Pro Tem Sturtevant
1. Community Action Partnership of SLO County
League of California Cities — Council Liaison - Mayor Pro Tem Sturtevant
announced that Mayor O'Malley, Council Member Moreno, City Manager
McKinney, Assistant to the City Manager Torgerson and himself attended the
League of California Cities' conference in Sacramento last week.
Council Member Fonzi
1. City of Atascadero Design Review Committee — next meeting is on January
31St and the topic will be Eagle Ranch.
2. SLO Local Agency Formation Commission (LAFCo) — alternate — asked for
consensus from the Council that she will review proposed amendments of
LAFCo's policies and make recommendations as she sees fit. There was
Council consensus for her to respond on her own.
Council Member Kelley
1. Homeless Services Oversight Council — Currently conducting their
enumeration of the homeless in this County. On February 6t", he will be on a
panel on Homeless Youth on the Central Coast.
Atascadero City Council
Draft Action Minutes of January 22,2013
Page 6 of 7
ITEM NUMBER: A- 1
DATE: 02/12/13
E. INDIVIDUAL DETERMINATION AND / OR ACTION: None
F. ADJOURNMENT:
Mayor O'Malley adjourned the meeting at 9:11 p.m.
MINUTES PREPARED BY:
Marcia McClure Torgerson, C.M.C.
City Clerk / Assistant to the City Manager
The following exhibit is available for review in the City Clerk's office:
Exhibit A— Prepared Statement by David Bentz
Atascadero City Council
Draft Action Minutes of January 22,2013
Page 7 of 7
ITEM NUMBER: A - 2
DATE: 02/12/13
Alascadero it Council
Staff Report - Administrative Services Department
December 2012 Accounts Payable and Payroll
RECOMMENDATION:
Council approve certified City accounts payable, payroll and payroll vendor checks for
December 2012,
DISCUSSION:
Attached for City Council review and approval are the following:
Payroll
Dated 12/6/12 Checks # 30039 - 30059 $ 16,943.46
Direct Deposits 246,837.28
Dated 12/20/12 Checks # 30060 - 30081 13,253.83
Direct Deposits 242,754.83
Accounts Payable
Dated 12/1/12 - 12/31/12
Checks # 135552 - 135806
& EFTs 1206 - 1214, 1216 - 1218 2,457,639.52
TOTAL AMOUNT $ 2,977,428.92
FISCAL IMPACT:
Total expenditures for all funds is $ 2,977,428.92
CERTIFICATION:
The undersigned certifies that the attached demands have been released for payment
and that funds are available for these deman
Racli-elle Rickard, Dir ctor of A"dministrative Services
ATTACHMENT:
December 2012 Eden Warrant Register in the amount of $ 2,457,639.52
City of Atascadero
Disbursement Listing
For the Month of December 2012
Check Check
Number Date Vendor Description Amount
1206 12/07/2012 STATE DISBURSEMENT UNIT Payroll Vendor Payment 874.61
135552 12/07/2012 ATASCADERO FIRE EMPLOYEE ASSN, Payroll Vendor Payment 760.00
135553 12/07/2012 ATASCADERO MID MGRS ORG UNION Payroll Vendor Payment 40.00
135554 12/07/2012 ATASCADERO POLICE OFFICERS Payroll Vendor Payment 1,259.50
135555 12/07/2012 FLEX-PLAN SERVICES INC. Payroll Vendor Payment 2,706.87
135556 12/07/2012 HARTFORD LIFE INSURANCE Payroll Vendor Payment 9,080.96
135557 12/07/2012 NATIONWIDE RETIREMENT SOLUTION Payroll Vendor Payment 356.51
135558 12/07/2012 SEIU LOCAL 620 Payroll Vendor Payment 752.50
135559 12/07/2012 VANTAGEPOINT TRNSFR AGT 106099 Payroll Vendor Payment 311.61
135560 12/07/2012 VANTAGEPOINT TRNSFR AGT 304633 Payroll Vendor Payment 2,231.20
135561 12/10/2012 ATASCADERO TRAFFIC WAY STORAGE Accounts Payable Check 660.00
135562 12/10/2012 CHEVRON &TEXACO BUS. CARD Accounts Payable Check 1,047.14
135563 12/10/2012 HUDSON VALLEY LIGHTING, INC. Accounts Payable Check 10,007.31
135564 12/10/2012 SHELL Accounts Payable Check 437.89
135565 12/10/2012 WEX BANK-76 FLEET Accounts Payable Check 55.10
135566 12/10/2012 WEX BANK-76 UNIVERSL Accounts Payable Check 11,546.73
135567 12/10/2012 ALLSTATE WORKPLACE DIVISION Payroll Vendor Payment 3,439.08
135568 12/10/2012 LINCOLN NATIONAL LIFE INS CO Payroll Vendor Payment 878.11
135569 12/10/2012 MEDICAL EYE SERVICES Payroll Vendor Payment 1,629.37
135570 12/10/2012 PREFERRED BENEFITS INSURANCE Payroll Vendor Payment 9,538.10
135571 12/10/2012 SDRMA Payroll Vendor Payment 140,147.08
1210 12/11/2012 RABOBANK, N.A. Payroll Vendor Payment 46,488.44
1212 12/11/2012 EMPLOYMENT DEV. DEPARTMENT Payroll Vendor Payment 1,114.00
1207 12/13/2012 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTER Payroll Vendor Payment 42,315.44
1208 12/13/2012 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEP Payroll Vendor Payment 57,789.25
1209 12/13/2012 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEI` Payroll Vendor Payment 28.82
135572 12/15/2012 A& R CONSTRUCTION Accounts Payable Check 4,900.00
135573 12/15/2012 KEITH AGGSON Accounts Payable Check 13.58
135574 12/15/2012 AGP VIDEO, INC. Accounts Payable Check 2,542.50
135575 12/15/2012 AIR-RITE REFRIGERATION Accounts Payable Check 1,006.13
135576 12/15/2012 ALAMEDA ELECTRICAL DISTRIBUTOR Accounts Payable Check 2,123.28
135577 12/15/2012 ALLIANT INSURANCE SERVICES INC Accounts Payable Check 286.44
135578 12/15/2012 ALPHA FIRE SPRINKLER CORP. Accounts Payable Check 8,433.67
135579 12/15/2012 AMERICAN MARBORG Accounts Payable Check 83.00
City of Atascadero
Disbursement Listing
For the Month of December 2012
Check Check
Number Date Vendor Description Amount
135580 12/15/2012 AMERICAN WEST TIRE &AUTO INC Accounts Payable Check 5,740.83
135581 12/15/2012 AT&T Accounts Payable Check 133.06
135582 12/15/2012 AT&T Accounts Payable Check 327.53
135583 12/15/2012 AT&T Accounts Payable Check 266.98
135584 12/15/2012 ATASCADERO 101 ASSOCIATES Accounts Payable Check 2,840.75
135585 12/15/2012 ATASCADERO CHAMBER OF COMMERCE Accounts Payable Check 50.00
135587 12/15/2012 ATASCADERO MUTUAL WATER CO. Accounts Payable Check 10,727.05
135588 12/15/2012 ATASCADERO UNIFIED SCHOOL DIST Accounts Payable Check 790.00
135589 12/15/2012 BACKFLOW APPARATUS&VALVE CO. Accounts Payable Check 158.82
135590 12/15/2012 BELL'S PLUMBING REPAIR, INC. Accounts Payable Check 434.00
135591 12/15/2012 BERNARDS Accounts Payable Check 113,401.70
135592 12/15/2012 KERRI BIGLER Accounts Payable Check 80.00
135593 12/15/2012 BLUEPRINTER Accounts Payable Check 63.02
135594 12/15/2012 NICHOLAS P. BOONISAR Accounts Payable Check 54.00
135595 12/15/2012 BREZDEN PEST CONTROL, INC. Accounts Payable Check 88.00
135596 12/15/2012 SHIRLEY R. BRUTON Accounts Payable Check 144.00
135597 12/15/2012 BURKE,WILLIAMS, & SORENSON LLP Accounts Payable Check 25,311.90
135598 12/15/2012 BURTON'S FIRE, INC. Accounts Payable Check 1,342.59
135599 12/15/2012 C&N TRACTORS Accounts Payable Check 259.97
135600 12/15/2012 CA CODE CHECK, INC. Accounts Payable Check 4,737.51
135601 12/15/2012 JASON F. CARR Accounts Payable Check 179.00
135602 12/15/2012 FRANCES P.CHEDISTER Accounts Payable Check 70.00
135603 12/15/2012 BRADY CHERRY Accounts Payable Check 271.04
135604 12/15/2012 KATHLEEN J. CINOWALT Accounts Payable Check 185.50
135605 12/15/2012 CITY CLERKS ASSC OF CALIF Accounts Payable Check 120.00
135606 12/15/2012 COASTAL COPY, LP Accounts Payable Check 128.65
135607 12/15/2012 COASTLINE EQUIPMENT Accounts Payable Check 3,323.12
135608 12/15/2012 JAMIE COWAN Accounts Payable Check 70.00
135609 12/15/2012 CREDIT BUREAU Accounts Payable Check 20.00
135610 12/15/2012 MARK CRUZEN Accounts Payable Check 55.00
135611 12/15/2012 CRYSTAL SPRINGS WATER Accounts Payable Check 51.10
135612 12/15/2012 CULLIGAN/CENTRAL COAST WTR TRT Accounts Payable Check 70.00
135613 12/15/2012 DAKOS LAND SURVEYS, INC. Accounts Payable Check 5,130.00
135614 12/15/2012 DAN BIDDLE PEST CONTROL SERVIC Accounts Payable Check 125.00
135615 12/15/2012 DANIELA. DAVIS Accounts Payable Check 227.50
135616 12/15/2012 DISH NETWORK, LLC Accounts Payable Check 91.99
135617 12/15/2012 DRIVE CUSTOMS Accounts Payable Check 2,910.49
City of Atascadero
Disbursement Listing
For the Month of December 2012
Check Check
Number Date Vendor Description Amount
135618 12/15/2012 EARTH SYSTEMS PACIFIC Accounts Payable Check 17,949.00
135619 12/15/2012 EIKHOF DESIGN GROUP, INC. Accounts Payable Check 4,880.00
135620 12/15/2012 ESCUELA DEL RIO Accounts Payable Check 200.00
135621 12/15/2012 EWING IRRIGATION GOLF INDUSTRL Accounts Payable Check 83.91
135622 12/15/2012 FERRELL'S AUTO REPAIR Accounts Payable Check 760.62
135623 12/15/2012 KEN FORMAN Accounts Payable Check 10.00
135624 12/15/2012 WARREN FRACE Accounts Payable Check 300.00
135625 12/15/2012 REBEKAH GALLO Accounts Payable Check 55.00
135626 12/15/2012 GAS COMPANY Accounts Payable Check 364.93
135627 12/15/2012 GLEN GAULTNEY Accounts Payable Check 4,782.32
135628 12/15/2012 GEM AUTO PARTS Accounts Payable Check 794.77
135629 12/15/2012 GILBERT'S LANDSCAPES Accounts Payable Check 815.82
135630 12/15/2012 CECILIA GOTTFRIED Accounts Payable Check 200.00
135631 12/15/2012 HART IMPRESSIONS PRINT© Accounts Payable Check 434.25
135632 12/15/2012 HARVEY'S HONEYHUTS Accounts Payable Check 1,785.16
135633 12/15/2012 HINDERLITER, DE LLAMAS Accounts Payable Check 910.75
135634 12/15/2012 HOME DEPOT USA, INC. Accounts Payable Check 2,980.45
135635 12/15/2012 INDEPENDENT STATIONERS Accounts Payable Check 4.59
135636 12/15/2012 INSITECIVIL, INC. Accounts Payable Check 4,750.00
135637 12/15/2012 CAROL D.JANSSEN Accounts Payable Check 538.20
135638 12/15/2012 JK'S UNLIMITED Accounts Payable Check 13,300.00
135639 12/15/2012 JOE A. GONSALVES&SON Accounts Payable Check 3,000.00
135640 12/15/2012 KELLI JOHNSON Accounts Payable Check 39.00
135641 12/15/2012 KEENAN Accounts Payable Check 60.00
135642 12/15/2012 SVETLANA KETCHAM Accounts Payable Check 53.90
135643 12/15/2012 LANDSCAPES BY STACH Accounts Payable Check 250.00
135644 12/15/2012 LEE WILSON ELECTRIC CO. INC Accounts Payable Check 2,856.00
135645 12/15/2012 LEHIGH HANSON Accounts Payable Check 365.98
135646 12/15/2012 JAMES R. LEWIS Accounts Payable Check 250.00
135647 12/15/2012 LIEBERT CASSIDY WHITMORE Accounts Payable Check 1,092.00
135648 12/15/2012 LISA WISE CONSULTING, INC. Accounts Payable Check 660.00
135649 12/15/2012 MARTIN&CHAPMAN CO. Accounts Payable Check 24.09
135650 12/15/2012 ROSELLE MARTINI Accounts Payable Check 67.00
135651 12/15/2012 WADE MCKINNEY Accounts Payable Check 500.00
135652 12/15/2012 CORY MEYER Accounts Payable Check 250.00
135653 12/15/2012 MID-COAST MOWER&SAW, INC. Accounts Payable Check 20.89
135654 12/15/2012 MID-STATE SOLID WASTE& RECYCG Accounts Payable Check 1,312.78
City of Atascadero
Disbursement Listing
For the Month of December 2012
Check Check
Number Date Vendor Description Amount
135655 12/15/2012 MINER'S ACE HARDWARE Accounts Payable Check 828.51
135656 12/15/2012 MISSION UNIFORM SERVICE Accounts Payable Check 226.63
135657 12/15/2012 MOSS, LEVY, & HARTZHEIM LLP Accounts Payable Check 1,000.00
135658 12/15/2012 SUE NOLTE Accounts Payable Check 70.00
135659 12/15/2012 NORTHERN ENERGY Accounts Payable Check 548.41
135660 12/15/2012 OFFICE DEPOT INC. Accounts Payable Check 1,050.07
135661 12/15/2012 ONTRAC Accounts Payable Check 5.35
135662 12/15/2012 TARA ORLICK Accounts Payable Check 16.37
135665 12/15/2012 PACIFIC GAS AND ELECTRIC Accounts Payable Check 35,994.20
135666 12/15/2012 PASO ROBLES FORD LINCOLN MERC Accounts Payable Check 1,230.89
135667 12/15/2012 SYLVIA PERRY Accounts Payable Check 70.00
135668 12/15/2012 PH&S PRODUCTS, LLC Accounts Payable Check 196.00
135669 12/15/2012 PICKARD & BUTTERS CONST., INC. Accounts Payable Check 179,964.62
135670 12/15/2012 PROCARE JANITORIAL SUPPLY,INC, Accounts Payable Check 845.57
135671 12/15/2012 JENNIFER RENNICK Accounts Payable Check 49.00
135672 12/15/2012 REPUBLIC ELEVATOR COMPANY Accounts Payable Check 38,880.00
135673 12/15/2012 REVENUE&COST SPECIALISTS LLC Accounts Payable Check 5,269.29
135674 12/15/2012 RACHELLE RICKARD Accounts Payable Check 300.00
135675 12/15/2012 ROCKWOOD GENERAL CONTRACTORS Accounts Payable Check 20,105.84
135676 12/15/2012 MICHELLE R. ROGERS Accounts Payable Check 357.00
135677 12/15/2012 ERIN RUSSELL Accounts Payable Check 258.39
135678 12/15/2012 SCOTT O'BRIEN FIRE&SAFETY CO Accounts Payable Check 157.18
135679 12/15/2012 VOID Accounts Payable Check 0.00
135680 12/15/2012 SLO COUNTY VISITOR Accounts Payable Check 16,500.00
135681 12/15/2012 STAPLES CREDIT PLAN Accounts Payable Check 162.22
135682 12/15/2012 SUCCESSOR AGENCY TO COMM. Accounts Payable Check 31,133.00
135683 12/15/2012 SUN BADGE COMPANY Accounts Payable Check 43.32
135684 12/15/2012 SUNLIGHT JANITORIAL Accounts Payable Check 1,505.00
135685 12/15/2012 GWEN SWENSON Accounts Payable Check 55.00
135686 12/15/2012 SWRCB Accounts Payable Check 12,394.00
135687 12/15/2012 TAFT ELECTRIC COMPANY Accounts Payable Check 62,378.73
135688 12/15/2012 TEMPLETON UNIFORMS Accounts Payable Check 188.50
135689 12/15/2012 RUSS THOMPSON Accounts Payable Check 300.00
135690 12/15/2012 TW TELECOM, INC. Accounts Payable Check 15.48
135691 12/15/2012 ULTREX BUSINESS PRODUCTS Accounts Payable Check 282.60
135692 12/15/2012 UNITED STAFFING ASSOCIATES,LLC Accounts Payable Check 3,009.60
135693 12/15/2012 VALLEY PACIFIC PETROLEUM SVCS Accounts Payable Check 5,735.49
City of Atascadero
Disbursement Listing
For the Month of December 2012
Check Check
Number Date Vendor Description Amount
135694 12/15/2012 MICHELLE VELASCO Accounts Payable Check 55.00
135695 12/15/2012 VERIZON WIRELESS Accounts Payable Check 2,358.33
135696 12/15/2012 WALLACE GROUP Accounts Payable Check 7,035.15
135697 12/15/2012 KAREN WEAVER Accounts Payable Check 60.00
135698 12/15/2012 WHITAKER CONSTRUCTION GROUP Accounts Payable Check 52,049.41
135699 12/15/2012 BEAU WICKMAN Accounts Payable Check 55.00
135700 12/15/2012 GAYE WILLIAMS Accounts Payable Check 55.00
135701 12/15/2012 KAREN B. WYKE Accounts Payable Check 352.20
135702 12/15/2012 WYSONG CONSTRUCTION CO. Accounts Payable Check 383,953.29
1211 12/18/2012 EMPLOYMENT DEV DEPARTMENT Payroll Vendor Payment 12,342,44
135703 12/18/2012 FIRST AMERICAN TITLE Accounts Payable Check 100,000.00
1214 12/20/2012 CALIF PUBLIC EMPLOYEES RETIREMENT SYSTEIN Payroll Vendor Payment 42,272.56
135704 12/20/2012 MATTHEW J. CURRY Accounts Payable Check 140.00
1213 12/21/2012 STATE DISBURSEMENT UNIT Payroll Vendor Payment 874.61
135705 12/21/2012 ATASCADERO FIRE EMPLOYEE ASSN. Payroll Vendor Payment 760.00
135706 12/21/2012 ATASCADERO MID MGRS ORG UNION Payroll Vendor Payment 40.00
135707 12/21/2012 ATASCADERO POLICE OFFICERS Payroll Vendor Payment 1,259.50
135708 12/21/2012 AXA EQUITABLE Payroll Vendor Payment 520.12
135709 12/21/2012 VOID Payroll Vendor Payment 0.00
135710 12/21/2012 FLEX-PLAN SERVICES INC. Payroll Vendor Payment 165.00
135711 12/21/2012 FRANCHISE TAX BOARD Payroll Vendor Payment 200.00
135712 12/21/2012 HARTFORD LIFE INSURANCE Payroll Vendor Payment 9,080.87
135713 12/21/2012 NATIONWIDE RETIREMENT SOLUTION Payroll Vendor Payment 450.02
135714 12/21/2012 SEIU LOCAL 620 Payroll Vendor Payment 761.03
135715 12/21/2012 VANTAGEPOINT TRNSFR AGT 106099 Payroll Vendor Payment 311.61
135716 12/21/2012 VANTAGEPOINT TRNSFR AGT 304633 Payroll Vendor Payment 1,631.20
135717 12/21/2012 FLEX-PLAN SERVICES INC. Payroll Vendor Payment 2,706.07
1216 12/26/2012 RABOBANK, N.A. Payroll Vendor Payment 46,433.92
1217 12/26/2012 EMPLOYMENT DEV DEPARTMENT Payroll Vendor Payment 12,020.90
1218 12/26/2012 EMPLOYMENT DEV. DEPARTMENT Payroll Vendor Payment 1,054.66
135718 12/26/2012 EMPLOYMENT DEVELOPMENT DEPT. Accounts Payable Check 1,241.34
135722 12/27/2012 U.S. BANK Accounts Payable Check 21,100,07
135723 12/29/2012 ACTIVE MEDICAL&SAFETY Accounts Payable Check 116.53
135724 12/29/2012 AECOM TECHNICAL SERVICES, INC. Accounts Payable Check 2,137.05
City of Atascadero
Disbursement Listing
For the Month of December 2012
Check Check
Number Date Vendor Description Amount
135725 12/29/2012 AL'S SEPTIC PUMPING SVC, INC. Accounts Payable Check 3,637.50
135726 12/29/2012 ALTHOUSE& MEADE, INC. Accounts Payable Check 8,322.31
135727 12/29/2012 AMERICAN WEST TIRE&AUTO INC Accounts Payable Check 366.31
135728 12/29/2012 AM[ PIPE& SUPPLY, INC. Accounts Payable Check 460,21
135729 12/29/2012 AT&T Accounts Payable Check 222.51
135730 12/29/2012 AT&T Accounts Payable Check 175.87
135731 12/29/2012 ATASCADERO CHAMBER OF COMMERCE Accounts Payable Check 2,100.00
135732 12/29/2012 ATASCADERO DOOR COMPANY Accounts Payable Check 75.08
135733 12/29/2012 ATASCADERO FENCE Accounts Payable Check 2,680.00
135734 12/29/2012 ATASCADERO NEWS Accounts Payable Check 2,240.80
135735 12/29/2012 BANK OF NEW YORK MELLON Accounts Payable Check 2,200.00
135736 12/29/2012 BERNARDS Accounts Payable Check 74,113.75
135737 12/29/2012 JUSTIN BLACK Accounts Payable Check 510.99
135738 12/29/2012 SHIRLEY R. BRUTON Accounts Payable Check 108.00
135739 12/29/2012 BURKE,WILLIAMS, & SORENSON LLP Accounts Payable Check 15,193.85
135740 12/29/2012 CA CODE CHECK, INC. Accounts Payable Check 6,503.56
135741 12/29/2012 CA CONSERVATION CORP Accounts Payable Check 10,400.24
135742 12/29/2012 KATHLEEN J. CINOWALT Accounts Payable Check 140.00
135743 12/29/2012 CO OF SAN LUIS OBISPO SART PRG Accounts Payable Check 1,383.00
135744 12/29/2012 CRYSTAL SPRINGS WATER Accounts Payable Check 121.80
135745 12/29/2012 D4 ELECTRIC Accounts Payable Check 487.50
135746 12/29/2012 DAKOS LAND SURVEYS, INC. Accounts Payable Check 1,930.00
135747 12/29/2012 DARRYUS LOCK AND SAFE Accounts Payable Check 80.00
135748 12/29/2012 DAVE BANG ASSC., INC. Accounts Payable Check 86.53
135749 12/29/2012 DEPARTMENT OF JUSTICE Accounts Payable Check 1,002.00
135750 12/29/2012 DEPARTMENT OF TRANSPORTATION Accounts Payable Check 1,965.19
135751 12/29/2012 DIANI BUILDING CORPORATION Accounts Payable Check 438,230.36
135752 12/29/2012 DRIVE CUSTOMS Accounts Payable Check 533.26
135753 12/29/2012 FGL ENVIRONMENTAL Accounts Payable Check 822.00
135754 12/29/2012 FIRST TRANSIT, INC. Accounts Payable Check 18,511.59
135755 12/29/2012 FLUID RESOURCE MANAGEMENT,INC. Accounts Payable Check 896.00
135756 12/29/2012 FOOD FOR LESS Accounts Payable Check 596.24
135757 12/29/2012 GAS COMPANY Accounts Payable Check 441.78
135758 12/29/2012 GSA- INFORMATION TECHNOLOGY Accounts Payable Check 527.75
135759 12/29/2012 BRADLEY A. HACKLEMAN Accounts Payable Check 848.10
135760 12/29/2012 HAINES&COMPANY, INC. Accounts Payable Check 288.92
135761 12/29/2012 RALPH DOUGLAS HARBOTTLE Accounts Payable Check 451.50
City of Atascadero
Disbursement Listing
For the Month of December 2012
Check Check
Number Date Vendor Description Amount
135762 12/29/2012 HOME DEPOT Accounts Payable Check 1,238.92
135763 12/29/2012 JEFF HUMPHREY Accounts Payable Check 66.00
135764 12/29/2012 INGLIS PET HOTEL Accounts Payable Check 1,250.00
135765 12/29/2012 CAROL D. JANSSEN Accounts Payable Check 108.00
135766 12/29/2012 JK'S UNLIMITED Accounts Payable Check 328.04
135767 12/29/2012 KARP LAND SURVEYS Accounts Payable Check 1,560.00
135768 12/29/2012 LARRY'S AUTOMOTIVE Accounts Payable Check 1,261.57
135769 12/29/2012 LISA WISE CONSULTING, INC, Accounts Payable Check 2,280.00
135770 12/29/2012 MADRONE LANDSCAPES, INC. Accounts Payable Check 7,515.00
135771 12/29/2012 MAINLINE UTILITY CO. Accounts Payable Check 4,600.00
135772 12/29/2012 BECKY MAXWELL Accounts Payable Check 62.27
135773 12/29/2012 MINER'S ACE HARDWARE Accounts Payable Check 78.23
135774 12/29/2012 MISSION UNIFORM SERVICE Accounts Payable Check 564.10
135775 12/29/2012 REON C MONSON Accounts Payable Check 429.00
135776 12/29/2012 MOSS, LEVY, & HARTZHEIM LLP Accounts Payable Check 3,000.00
135777 12/29/2012 PACIFIC COAST GYMNASTICS CENTS Accounts Payable Check 317.80
135778 12/29/2012 DEAN PERICIC Accounts Payable Check 749.40
135779 12/29/2012 PERRY'S ELECTRIC MOTORS&CTRL Accounts Payable Check 688.18
135780 12/29/2012 PERRY'S PARCEL& COURIER SVC Accounts Payable Check 34.29
135781 12/29/2012 PFEIFFER PARTNERS, INC. Accounts Payable Check 65,533.75
135782 12/29/2012 PRP COMPANIES Accounts Payable Check 354.80
135783 12/29/2012 RACHELLE RICKARD Accounts Payable Check 88.00
135784 12/29/2012 ROB DAVIS BACKHOE Accounts Payable Check 6,675.00
135785 12/29/2012 MICHELLE R. ROGERS Accounts Payable Check 378.00
135786 12/29/2012 SAN LUIS AUTOBODY Accounts Payable Check 979.34
135787 12/29/2012 SCMAF Accounts Payable Check 140.00
135788 12/29/2012 SERVICE SYSTEMS ASSC, INC. Accounts Payable Check 13,021.88
135789 12/29/2012 JOHN C.SIEMENS Accounts Payable Check 56.00
135790 12/29/2012 SLO COUNTY NEWSPAPERS-TRIBUNE Accounts Payable Check 675.00
135791 12/29/2012 STATE BOARD OF EQUALIZATION Accounts Payable Check 311.10
135792 12/29/2012 SUNLIGHT JANITORIAL Accounts Payable Check 1,085.00
135793 12/29/2012 SUPERIOR CRANE&TRANSPORT Accounts Payable Check 624.00
135794 12/29/2012 TRIPLE J GREASE REMOVAL Accounts Payable Check 400.00
135795 12/29/2012 U.S, POSTMASTER Accounts Payable Check 200.00
135796 12/29/2012 U.S. POSTMASTER Accounts Payable Check 50.00
135797 12/29/2012 VOID Accounts Payable Check 0.00
135798 12/29/2012 VALLEY PACIFIC PETROLEUM SVCS Accounts Payable Check 1,939.67
City of Atascadero
Disbursement Listing
For the Month of December 2012
Check Check
Number Hate Vendor Description Amount
135799 12/29/2012 VERIZON WIRELESS Accounts Payable Check 7.65
135800 12/29/2012 WALLACE GROUP Accounts Payable Check 736.77
135801 12/29/2012 THERESA WALTERS Accounts Payable Check 55.00
135802 12/29/2012 NANCY E.WEBBER, PH.D. Accounts Payable Check 425.00
135803 12/29/2012 BRIAN WESTERMAN Accounts Payable Check 486.00
135804 12/29/2012 WESTERN PLANTING SOLUTIONS Accounts Payable Check 897.39
135805 12/29/2012 WILLIAM P. WHITE Accounts Payable Check 200.00
135806 12/29/2012 WULFING'S BACKGROUND &POLYGR Accounts Payable Check 1,250.00
$ 2,457,639.52
ITEM NUMBER: A - 3
DATE: 02/12/13
w
AtascaLdero Cit.,11 Council December 2012
Staff Report - City Treasurer
December 2012 Investment Report
RECOMMENDATION:
Council receive and fife the City Treasurer's report for quarter ending December 2012.
REPORT IN BRIEF:
Cash and Investments
Checking $ 1,070,232
Zoo Credit Card Deposit Account 3,415
Money Market Accounts -
Certificates of Deposit 9,071,000
Government Securities 11,027,667
L.AIF 21,309,423
Cash with Fiscal Agents 1,404,985
Cash in Banks at December 31, 2012 $ 43,886,722
Deposits in Transit -
Outstanding Checks (831,410)
Cash and Investments at December 31, 2012 $ 43,055,312
Investment Activity
Securities Purchased:
Purchase Date Description Type Cost Maturity Date
11/21/12 Banco Popular Puerto Rico CD $ 245,000 11/21/16
11/21/12 Goldman Sachs Bank USA CD 245,000 11/21/17
Page 1 of 12
Investment Activity (continued)
Securities Matured:
Maturity Date Description Type Original Cost Amount Matured
10/09/12 Citibank, N.A. CD $ 250,000 $ 250,000
10/09/12 Discover Bank CD 150,000 150,000
10/09/12 United Community Bank CD 150,000 150,000
10/30/12 Beach Community Bank CD 245,000 245,000
11/02/12 Bridgeview Bank Group CD 245,000 245,000
11/06/12 Business First Bank CD 245,000 245,000
11/13/12 Securant Bank & Trust CD 245,000 245,000
11/21/12 American Community Bank CD 100,000 100,000
11/26/12 American Express Bank CD 245,000 245,000
12/04/12 Coastal Bank & Trust CD 245,000 245,000
12/20/12 Marshall & Ilsley Bank CD 100,000 100,000
12/20/12 Southwest Bank CD 100,000 100,000
12/31/12 M & I Bank CD 100,000 100,000
Securities Sold/Called Prior to Maturity:
None
Other Reportable Activities:
None
Page 2 of 12
CITY OF ATASCADERO
TREASURER'S REPORT
CASH&INVESTMENTS ACTIVITY SUMMARY
for the quarter ending December 31,2012
CHECKING FISCAL
ACCOUNTS INVESTMENTS AGENT TOTALS
Balance per Banks at
October 1,2012 $ 789,816 $ 44,599,158 $ 1,787,204 47,176,178
Receipts 10,127,039 23,932 37 10,151,008
Disbursements (13,058,208) (382,256) (13,440,464)
Transfers In 12,740,000 9,525,000 - 22,265,000
Transfers Out (9,525,000) (12,740,000) (22,265,000)
Balance per Banks at
December 31,2012 $ 1,073,647 * S 41,408,090 S 1,404,985 43,886,722
Deposits in Transit -
Outstanding Checks (831,410)
Adjusted Treasurer's Balance $ 43,055,31.2
* This balance includes the balance of the Zoo Credit Card Deposit Account,which is the account
established to receive the point of sale credit card transactions from the Zoo Gift Shop, and to disburse
fees charged by the credit card processing service.
Page 3 of 12
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City ®f Atascadero
Investments by Type
December 2012
Government Securities Cash with
26% Fiscal Agent
3%
i
Certificates LAIF
of Fosit
21% 50%
Investment December 2012
LAIF $ 21,309,423
Certificates of Deposit 9,071,000
Government Securities 11,027,667
Cash with Fiscal Agent 1,404,985
$ 42,813,075
Page 9 of 12
City ®f Atascader®
Investments by Maturity Y
December 2012
One to Five Years
40%
-77
One Month -
:.
to One Year
7%
Within
One Month
1%
i)n I�::msuul
52""
Investment December 2012
On Demand $ 21,309,423
Within One Month 594,000
One Month to One Year 2,895,000
One to Five Years 16,609,667
$ 41,408,090
* Cash with fiscal agent is not included in the totals for this graph because the amounts are restricted based on
bond covenants,and therefore,the City doesn't not retain the option to liquefy these funds at will.
Page 10 of 12
City of Atascadero
Investments by Custodial Agent
December 2022
Union Bank Bank of
New York
���
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State of California
5Q%
Custodial Agent December 2012
State of California $ 21,309,423
Union Bank 20,098,667
Bank of New York 1,404,985
$ 42,81.3,075
Page 11 of 12
City of Ataseadero,
Investment Yield vs. 2-Year Treasury Yield
For the Quarter Ended December 31., 2012
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i 1.20°I°
v ..
1.00%
i
0.80% . ,.
-
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0.40°i°
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' 0.00% I
e v p I e
City Yield -- -2-Yr Treasury Weighted Portfolio Yield_ —H J'
/��
2-Yr
Treasury
Weighted
Portfolio
City Yield Yield
December 2010 1.31% 0.77%
March 2010 1.10% 0.82%
June 2011 1.11% 0.58%
September 2011 1.08% 0.44%
December 2011 1.08% 0.45%
March 2012 1.02% 0.48%
June 2012 0.95% 0.43%
September 2012 1,01% 0.41%
December 2012 0.93% 0.36%
Page 12 of 12
ITEM NUMBER: B - 1
DATE: 02/12/13
,�ATASCAnER�D%
A tascadero City Council
Staff Report — City Manager's Office
Amendment to Planning Commission Terms
RECOMMENDATION:
Council introduce for first reading, by title only, the draft Ordinance, amending Section
2-9.02 of the Atascadero Municipal Code relating to the appointment of Planning
Commission Members.
DISCUSSION:
The City Council discussed the Planning Commission during their Strategic Planning
Workshop in January. The Council directed staff to bring forward an Ordinance that
would amend the Municipal Code concerning the terms for Planning Commissioners.
Currently, the Municipal Code lists that directly appointed Planning Commissioners
shall have a term of four years, and at large Planning Commissioners shall have a term
of two years. The proposed Ordinance amends this language to state that all Planning
Commissioners shall have two-year terms, and shall be appointed in the December
following a General Municipal election.
The Ordinance would require a first and second reading followed by a thirty-day period
before becoming effective. Assuming the Council introduces the Ordinance on
February 12t", and adopts on second reading on February 26t", the Ordinance would
become effective March 28th. Once the Ordinance becomes effective, Council
Members will appoint the new Commissioners.
FISCAL IMPACT: None.
ATTACHMENT: Draft Ordinance
ITEM NUMBER: B - 1
DATE: 02/12/13
Attachment
DRAFT ORDINANCE
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
ATASCADERO AMENDING SECTION 2-9.02 OF THE ATASCADERO
MUNICIPAL CODE RELATING TO THE APPOINTMENT OF
PLANNING COMMISSION MEMBERS
WHEREAS, the City Council of the City of Atascadero has previously adopted codes for
the appointment of members to the Planning Commission; and
WHEREAS, the City Council of the City of Atascadero finds that the following changes
to the Atascadero Municipal Code are reasonably necessary to promote the health, safety and
welfare of the citizens of Atascadero.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF ATASCADERO DOES
ORDAIN AS FOLLOWS:
SECTION 1. Atascadero Municipal Code section 2-9.02 is amended to read as follows:
2-9.02 Members: Appointment: Terms of office.
The City Council shall appoint members of the Planning Commission as follows: Two (2)
members shall be appointed by a majority vote of the entire Council. Those two positions shall
be appointed for terms of two years commencing January 1, 2005 2013 and expiring December
31, 2MC2014. Except as modified below, the remaining five (5) members shall be directly
appointed by each individual City Council Member in the December following tea General
Municipal election at whieh the City Couneil member is eleetea. The terms of appointment for
the directly appointed members of the Planning Commission shall be fe�r�two years and expire
on December 31, or- upAil the appointing Couneil Member- vae-ates-offiee. Appointments may be
made after the commencement of a term to fill a vacancy or removal, in which case the term of
office shall be for the balance of the unexpired term. In the event that a member at large
(appointed by a majority vote of the entire Council) resigns or is removed, the vacancy shall be
filled by a majority vote of the entire City Council. In the event that a member directly appointed
by a City Council Member resigns or is removed, the vacancy shall be filled by the individual
City Council Member that made the appointment of the resigning or removed Planning
Commission Member. All members shall serve at the pleasure of the City Council and may
continue to serve after expiration of the stated term, with the approval of the City Council, until
such time as a successor is selected according to the procedures set for the above.
SECTION 2. All other provisions and sections of the Atascadero Municipal Code in effect on
the days preceding the passage of this ordinance shall remain in full force and effect upon
passage of this ordinance.
SECTION 3. This ordinance shall not be interpreted in any manner in conflict with controlling
provisions of State law, including without limitation, the Constitution of the State of California.
If any section, subsection or clause of this ordinance shall be deemed to be unconstitutional or
otherwise invalid, the validity of the remaining sections, subsections and clauses shall not be
effected thereby.
SECTION 4: A summary of this ordinance, approved by the City Attorney, together with the
ayes and noes, shall be published twice: at least five days prior to its final passage in the
Atascadero News, a newspaper published and circulated in the City of Atascadero, and; before
the expiration of fifteen (15) days after its final passage, in the Atascadero News, a newspaper
published and circulated in the City of Atascadero. A copy of the full text of this ordinance shall
be on file in the City Clerk's Office on and after the date following introduction and passage and
shall be available to any interested member of the public.
INTRODUCED at a regular meeting of the City Council held on , and PASSED
and ADOPTED by the City Council of the City of Atascadero, State of California, on
by the following roll call vote:
AYES:
NOES:
ABSTAIN:
ABSENT:
Tom O'Malley, Mayor
ATTEST:
Marcia McClure Torgerson, CMC, City Clerk
APPROVED AS TO FORM:
Brian A. Pierik, City Attorney
ITEM NUMBER: C - 1
DATE: 02/12/13
1979
stArASCAD��
Atascadero City Council
Staff Report — City Manager's Office
Naming of Bandstand
at Atascadero Lake Park
RECOMMENDATION:
Council review the City's Policy on the Naming of Public Buildings, Parks, and other
Public Facilities, and name the new bandstand at the Atascadero Lake Park.
DISCUSSION:
The current bandstand, which was built by the Atascadero Kiwanis Club decades ago,
has served the community well. Four years ago, the Kiwanis Club assessed community
needs to identify a major project for the Club. Additionally, the Club had interest in
leaving a legacy gift to the community for its 100th anniversary. After much discussion
and consideration, the Kiwanis Club agreed to raise funds for and build a new
bandstand in the Lake Park.
By direct fundraising, contributions from other service groups and grants, the Club has
raised nearly $120,000 to build the new bandstand.
The City of Atascadero created the Policy on the Naming of Public Buildings, Parks, and
other Public Facilities in 1995 (see attached). This City policy lays out naming criteria
for City facilities.
FISCAL IMPACT:
None.
ATTACHMENT:
Policy on the Naming of Public Buildings, Parks, and other Public Facilities
ITEM NUMBER: C - 1
DATE: 02/12/13
Attachment
CITY OF ATASCADERO
COMMUNITY SERVICES DEPARTMENT
POLICY ON THE NAMING OF PUBLIC BUILDINGS, PARKS,
AND OTHER PUBLIC FACILITIES
I. PURPOSE
To establish a uniform policy for naming public buildings, parks and other facilities.
II. POLICY
A. Public buildings will be named by their function. For instance, a city hall will
be called a city hall, and a recreation building will be called a recreation
building.
B. Public facilities will be named by their location in the City, either by proximity
to a geographical feature, location in an identified area in the City (such as a
street, neighborhood, subdivision, etc.).
C. The name of a park or recreation facility should, if possible, have
geographic, botanical, zoological, agricultural, or historical significance
generally recognized and known through the City or local area.
D. A public building, park, or other city facility should not be named after a
person, unless one or more of the following exceptions apply:
1. The facility was acquired by means of a substantial gift or donation of
funds by an individual, family or corporation. Consent of the donor to
naming the facility will be required.
2. The individual made a substantial contribution in terms of volunteer
services providing a broad public benefit to the residents of the City of
Atascadero.
3. The individual has been deceased for more than two years and, in
the opinion of the Parks and Recreation Commission and City
Council, the person's contribution to the aspect of the City, which the
facility represents, was of such value to the City that the person's
memory should be honored by the naming of the facility.
ITEM NUMBER: C - 1
DATE: 02/12/13
Attachment
4. The facility can be named after a government fund or grant if the
circumstances are deemed appropriate by the Parks and Recreation
Commission and the City Council.
E. In addition to the naming of public facilities by using the criteria established
above, the City can provide for the recognition of individuals, either
deceased or living, by the placement of memorial objects (symbols); such
as, living trees, public benches, rocks, memorial flagpoles, sculptures, etc.,
in public facilities. The placement and identification of these recognition
symbols will be at the discretion of the Parks and Recreation Commission
and the City Council on a case-by-case basis.
ITEM NUMBER: C - 2
DATE: 02/12/13
isis IT 1979
Atascadero City Council
Staff Report — Administrative Services Department
New Library Advance of Impact Fees
RECOMMENDATIONS:
Council:
1. Authorize the Director of Administrative Services to appropriate $30,000 in
Library Impact Fees for construction of tenant improvements in the new
Atascadero Library Facility and;
2. Authorize the Director of Administrative Services to remit to the San Luis Obispo
County Library the remaining outstanding amount to be raised by the community
after all other community contributions have been accounted for, up to a
maximum of $30,000.
DISCUSSION:
Because the City's residents and businesses have an interest in maintaining library
service levels, the Council established a Library Facilities Impact Fee that is charged on
all new development. Over the years, these fees have accumulated in the Library
Expansion Facilities Fees Fund for the purpose of expansion of the library facility space
and the library collection.
In December 2010, the County purchased a new library facility at 6555 Capistrano
Avenue, rather than expand the existing library. The purchase, construction and
furnishing of the new library facility resulted in a total project cost of approximately
$5,719,820. The County's policy with regard to any large library project requires that
half of the project funding must come from the community. The Friends of the
Atascadero Library (the Friends) have served as that community connection, actively
raising funds for the new library project.
In December 2010, the City contributed $254,750, a combination of impact fees and
other funds that had been set aside for library expansion, toward the new facility. The
County had given the Friends a deadline of December 2012 to finish raising the full local
ITEM NUMBER: C - 2
DATE: 02/12/13
share; and in November 2012, Council authorized an additional $20,430 in funds that
had accumulated in the Library Expansion Facilities Fees Fund to be released to the
San Luis Obispo County Library in order to help meet the Friends' deadline.
Because there is a small outstanding balance remaining to be raised, Council asked
staff to look into the possibility of advancing the balance of needed funds to the Friends.
The total outstanding balance owed by the Community currently sits at around $30,000.
The Friends are continuing with their fundraising efforts, however their success is not
guaranteed. Although the Library Expansion Facilities Fees Fund does not currently
have a balance large enough to help the Friends with this last portion needed, that Fund
could do so by receiving an advance from the Wastewater Fund. As future impact fees
are received, the Library Expansion Facilities Fees Fund would repay the Wastewater
Fund. Staff conservatively estimates that it would take less than three years to repay
the Wastewater Fund advance. The Library Expansion Facilities Fees Fund would pay
interest at the pooled investment rate to the Wastewater Fund during the loan period.
ALTERNATIVES:
The City Council may choose not to authorize payment of this last portion of community
funding needed for the new library.
FISCAL IMPACT:
The fiscal impact will be an expenditure of up to $30,000 of Library Impact Fees funds,
advanced from the Wastewater Fund, plus a minor negative interest amount charged to
the Library Expansion Facilities Fees Fund.
ATTACHMENTS:
None.
ITEM NUMBER: C - 3
DATE: 02/12/13
�a
CAD
Atascadero City Council
Staff Report — City Manager's Office
Implementation of City of Atascadero Marketing Plan
RECOMMENDATION:
Council authorize the City Manager to implement the City of Atascadero Marketing Plan
as proposed by TJA Advertising and Mental Marketing.
DISCUSSION:
On October 23, 2012, the City Council approved the Public Relations and Marketing
Program contract for TJA Advertising and Mental Marketing.
TJA and Mental Marketing have designed a comprehensive City of Atascadero
Marketing Plan that is ready for implementation.
FISCAL IMPACT:
The TJA Advertising and Mental Marketing plan proposal is divided into two phases.
Phase One is November 1, 2012 through June 30, 2013 and will cost $104,000. Phase
Two is July 1, 2013 through June 30, 2014 and will cost $130,000.
ALTERNATIVES:
The City Council could decide to not approve implementation of this marketing plan.
ATTACHMENT:
City of Atascadero Marketing Plan.
City of Atascadero
Marketing Plan
Introduction and Goals
Brand Assessment
Competition
Target Markets
Brand Marketing Strategy
Interactive Strategy & Toolkit
Public Relations
Social Media
Promotions and Events
Advertising Strategy
Constituent Communications
Evaluation of Success
Addendum
Budget and Agency Scope
Event Venues
Phase One Schedule
Prepared By:
TJA Advertising and Public Relations and Mental Marketing Inc
January 28, 2013
CPmental T JA ADVERTISING
MARKETING & Public Relations
Introduction and Goals
The marketing effort within this plan involves a turnkey, multi-layered approach that
will differentiate Atascadero, build a sustainable brand message and drive increased
responses to a tourism portal website managed by the City - visitatascadero.com. The
effort will increase overnight stays within the city and build an effective collaboration
throughout the local and regional constituency of hospitality operators, retailers,
restaurants, wineries, event organizers and area attractions. The brand marketing will
capture the imagination of visitors, stimulate incremental visitation, and add value to
the economic and environmental well-being of the entire city.
TJA Advertising and Mental Marketing, ('Agency') conducted a destination brand
assessment which included in-person surveys of key stakeholders, website analytics,
County awareness study and a community workshop forum guided by the City Council.
The assessment helps guide the city toward a solid strategy focused on a unified set of
goals and objectives. The process uncovered widespread enthusiasm for the success of
this effort from staff, City Council, lodging operators, attractions and other key
stakeholders in and around the City.
The strategic plan to be executed by the Agency includes results-oriented, measurable
branding, public relations and marketing communication programs that will position
Atascadero as an attractive destination to live, work, visit, explore and hold events.
Goals
This plan emphasizes the value of a consistent, orchestrated effort, which directs all
marketing communications to work together at predictable intervals; within the
confines of existing resources. The approved plan will:
1. Establish a unified, marketing roadmap for the city
2. Prioritize marketing spending toward incremental TOT returns
3. Establish a distinct and consistent destination brand message
4. Generate awareness of Atascadero's key assets and activities
5. Create marketing efficiencies and foster partnership collaboration
A solid Atascadero brand is only as good as the media plan, public relations, market
research, and social media program. The same philosophy holds true for an effective
online presence. If not constructed and optimized or supported by consistent media,
public relations and social media, VisitAtascadero.com will be an under-utilized tool that
does not effectively convert revenues.
To ensure successful plan implementation, the marketing communications effort
requires regular collaboration amongst the City officials, the Agency, the local
constituency and strategic marketing partners.
2 1 P a g e
Brand Assessment
To assess the city brand attributes, challenges and marketing opportunities the Core
Marketing Firm:
• Evaluated the website traffic and performance of the City website
• Conducted interviews with city officials, hospitality and city/county attractions
• Reviewed existing economic development research
• Travelled through local arteries for navigation and consumer experience
• Initiated pre/post awareness study through the San Luis Obispo VCB
• Conducted stakeholder workshop for direct input
Key Findings
Invisible visitor information and navigation
The website, welcome center, social media and outreach effort are currently
underperforming.
Key Strengths
• Central location to SLO / Paso AVA/ Coast
• A great value (for leisure, business, family and multi-generational visitation)
• Variety of recreational activities and facilities
• Zoo and Pavilion on the Lake
• Veterans' Memorial
• Community Center
• Wine tasting touring access
• Energy/optimism of our growth
Challenges
• Stigma / perceptions
• Spillover dependence (from Paso and SLO)
• Limited retail and restaurant mix
• More signature events attracting overnight stays from out of market guests
• Lack of destination awareness, navigation and merchandising key assets
Brand Messaging Opportunities
• Central gateway access to all key attractions and activities
• Warm, friendly, genuine, family-friendly
• Small town charm
• City brand message supported by County messaging
• Undiscovered beauty
• Historical, cultural and patriotic themes
• Business corridor on Morro Road as professional center
3Page
Competition
The primary competition resides outside San Luis Obispo County where the tourism
emphasis is focused on attracting the target markets below. The strategies deployed
will be largely measured by the ability to compete with:
• Santa Barbara County
• Monterey County
• Napa and Sonoma County
While the primary competition is outside the county, the brand marketing effort will
distinguish Atascadero as the most accessible, affordable, convenient and friendly hub
for visitors to enjoy the Central Coast. And, to effectively compete with better funded
destinations, collaboration with Visit San Luis Obispo County, key city attractions, the
lodging constituency, the tourism business improvement districts and other destination
management organizations within the region will be necessary.
Target Markets
Primary geographic target markets that can be directly engaged to visit Atascadero are
within a 3 to 5 hour drive-time radius and include Southern California, Central Valley
and Northern California. Beyond this radius, Visit San Luis Obispo County and Visit
California target on our behalf.
The Agency will prioritize branding and marketing to gain maximum value from
engaging the audiences most predisposed to visiting the City.
• Travelers originating within core drive markets—Central Valley, Los Angeles,
Orange County, San Diego, Santa Barbara, Ventura, Monterey, Carmel, Salinas and
Bay Area.
• Empty nesters -travelling mid-week and in the shoulder season.
• Young working couples and singles -travelling in the shoulder season.
• Families searching for value—travelling mid week in the summer and shoulder
season.
• Upscale wine, food and event attendees - visiting the county for multiple nights
• Leisure traveler groups profiled for specific interests—seeking outdoor adventures
and activities including active outdoor, equestrian, cultural, educational,
environmental travel.
• Associations, meeting and event planners serving small and mid-size groups.
• Wedding planners.
• Newly engaged couples.
• Tour operators.
4 1 P a g e
Brand Marketing Strategy
Recent awareness studies conducted by Visit San Luis Obispo Country confirm relatively
low levels of awareness to County and City brand messaging. Responses to the survey
also reveal the importance of building awareness of the area's unique selling points,
including value, accessibility and variety of activities.
Consumers are traveling less, taking less time off and are being far more calculating
when choosing a vacation destination. Atascadero has an opportunity to capitalize on
its primary benefits by creatively emphasizing these benefits to core geographical areas,
particularly Southern California, San Fernando Valley, San Diego, San Francisco,
Monterey, San Jose, and the central valley.
Fundamentals and Assets
Whether you are driving the 101 on business, planning a Central Coast wedding, touring
the wineries for the weekend, or seeking the right hub for the entire family to
experience the variety of activities and attractions, the Atascadero brand must clearly
demonstrate:
1. The ideal central location for hub and spoke exploring throughout the Central Coast
2. Gateway to two world-class wine regions with unmatched micro-climate variety
3. A great value to those who are seeking an extended stay
4. Rural charm and opportunity for attractive work/life balance
5. Friendly, inviting locals and service-oriented hospitality and retail sector
6. Open space, relaxing environment
7. Access to unique attractions and activities:
Historically significant, vibrant downtown
A wonderful, affordable family friendly Zoo
Faces of Freedom War Memorial
Historic City Hall and Colony District back story
Beautiful lake offering fishing, paddle boats, and kayaking
Large meeting and special event pavilion and tree filled park on the lake
Horseback Riding and Zip lining
Wine and Olive Oil Tasting
Hiking Adventures in the Santa Lucia Mountains
Several meeting venues useful for certain groups and events
Accessible and affordable professional business corridor
Hearst Castle, Beaches, Cal Poly, California Missions
Transportation companies offering wine and adventure tours
5 Page
Marketing Approach
Destination branding will creatively showcase the unique assets to all audiences. To do
so, the following programs and activities will be implemented:
• Enhancing the visibility and functionality of VisitAtascodero.com to connect more
visitors to Atascadero's message, assets, nearby attractions and lodging promotions.
Optimization for searching lodging deals, wine tours, beaches, agritourism, zoo,
weddings, lakes, parks, missions, outdoor adventures, family fun, equine activities and
more. Integrated the social media effort with frequent, enriching custom content and
offerings will shape the decision making of visitors.
• Leveraging our relationships with the San Luis Obispo Country Visitor's and
Conference Bureau, the Paso Robles Wine Country Alliance,Atascadero Main Street
Association, the Atascadero Chamber of Commerce,Travel Paso Robles Alliance and
other local organizations to increase the reach, impact and results of an integrated
tourism marketing outreach.
• Using third-party endorsement of public relations to actively market the region's
beauty and pastoral settings plus the abundance of events, outdoor activities and
Atascadero's charm.
• Embracing our rich wine, agricultural and aqua-cultural region.Tour packages that
start and end at the lodging entities may be available for the constituency to promote
on VisitAtascadero.com and social media.
• Marketing local events as one component to attract regional and national travelers.
The Agency will present event opportunities with contests and promotions that
showcase the City assets and increase mid-week and off-season demand.
• Leveraging the efforts of Atascadero Chamber to bolster the Centennial Celebration
by extending outreach to core drive markets.
• Positioning the City as business friendly. Morro Road corridor can be promoted as an
Atascadero Professional Center that leverages the Pavilion on the Lake, special events,
access to all coastal and inland residential areas, work/life/family balance and
affordable office space. Improving Pavilion facilities and visibility will aim to increase
usage, event fee income, encourage businesses leasing, retail and restaurant
development and overall marketing for group business driving overnight stays.
• Improving visibility and traffic of the Atascadero Welcome Center through signage,
store-front merchandizing and information fulfillment. Well integrated Welcome
Centers are effective at driving hospitality bookings and expanding event promotions
without duplication. Consider a 24/7 interactive, window video kiosk.
• Support all direct sales activities attracting bus tour business to the City.
6Page
Brand Key Messaging
To support the City positioning and brand marketing priorities, the Agency will establish
messaging themes and visual approaches usable in all multi-media executions. Key
messaging will also enable the city and tourism partners to project a consistent, unified
voice for promotional platforms engaging our core audiences: the media, prospective
visitors, past visitors, partners and special interest guests.
Tagline
The Heart of the Central Coast
Headlines
Adventure Starts Here
Center of the Central Coast
Sample Destination Copy
Tucked into the heart of California's World Class Central Coast Wine Country, Atascadero
is surrounded by rolling hills dotted with native oak trees and offers great hospitality and
easy access to everything you would want to explore and experience in San Luis Obispo
Country.
Atown (as the locals affectionately call Atascadero) has a charming historic downtown,
sidewalk cafes and restaurants, a breathtaking lake embraced by a blossoming central
park, and a natural habitat zoo.
From here, you can quickly reach unspoiled beaches, the majestic Hearst Castle,
California's sacred missions, recreational lakes, picturesque hiking trails, challenging golf
courses, wine tasting rooms, olive oil orchards, and restaurants offering fresh farm-to-
table delights. You can also experience the vibrant culture rich with art and
entertainment and lively festivals and its all within reach of Atown.
Logo and Visual Approach.
The Agency will continue using the existing city and destination logo. New creative
designs for print and online marketing will be presented at the next City Council meeting
and attached in the marketing plan as addendum.
7 1 P a g e
Interactive Strategy&Toolkit
The current website, VisitAtascadero.com, is under-performing when compared to other
destination sites.
• Bounce rate is too high. It should be under 40%. People are leaving the site in less
than minute. This means they are not finding what they were seeking.
• The site does not come up under any of the 10,000 monthly searches for
Atascadero Hotels.
• The site is too dependent on referring traffic from a single source —City of
Atascadero site—50%+ of all visitors are coming from single source
• Traffic from search is very low— needs to be over 60%.
The first priority is to design and maintain a high quality visitor web site to be used as
the central fulfillment tool for all marketing, social media and PR efforts of the City and
hospitality constituency. It would establish visitatascadero.com as the official
destination site to fully support the City lodging needs.
Implementation Steps
1. Design and build a new responsive (ready for all mobile applications)website using
industry best practices
2. Work with hospitality constituency to share content and linkages
3. Embed Google Analytics for better reporting of stats
4. Add lodging listings as separate pages for SEO purposes
5. Add lodging out-bound link tracking for referral reports
6. Implement Google Ad Words monitoring spending and producing click reports
7. Develop useful, complete and compelling content to engage visitor
8. Track outbound lodging links to determine Return on Investment (ROI)
9. Recognize mobile users and address their interactive needs
10. Completely manage and maintain the visitatacadero.com web site on a daily basis.
All tourism related events will be updated and posted; all activities, lodging
properties, wine touring and tasting, culinary and other information must be kept
current and complete at all times.
11. Linkage arrangements and shared footers will be set up with key area attractions,
chamber and AtascaderoCentennial.com will help mutual search rankings and
visibility
12. A mobile web strategy and separate implementation budget will be provided in
later phases for public information officers and other uses
8Page
Website fundamentals
VisitAtoscodero.com should be the premier tourism site for anyone wishing to visit the
central coast and stay in Atascadero. Through proper search engine optimization, the
site will be predominate on all search engines and will contain everything the visitor
needs before and after they arrive to the area. The new architectural interface will
address important content areas:
• Home Page
• Calendar of Events
• Lodging directory with property photos, descriptions, contacts and packages
• Search lodging by dates (booking engine link)
• Dining Guides
• Activity Guide
• Shopping Guide
• Wine Tasting Guide (Paso and SLO)
• Webcam
• Media Section (PressKit, Imagery, story tips)
• Meeting Planning
• Wedding Planning
• Photo and Video Gallery
• Downloadable maps and contact info
• Booking engine
• Social Media Integration
• Destination Blog
• Google and Site Search Function
The Agency will also prepare a monthly Google Analytics report that tracks
visits to the site, top referring sites, area demographics, referrals to the
lodging page and more.
9Page
Public Relations
Atascadero, the North County and SLO County offers tremendous appeal for the media
covering family travel, wine travel, weddings, seasonal lifestyle, social, military,
religious, fraternal group travel, agritourism, sports, pet-friendly, coastal and outdoor
adventures as well as art, historical and cultural activities. During the Centennial year,
extensive thematic campaign outreach will be the focus. By securing feature coverage
from regional, short lead print and online publications, broadcast media and influential
travel blogs Atascadero will generate cost effective awareness while building image
through the credibility of third-party endorsement.
The effort leverages the AGENCY's extensive public relations network and coordination
with State, County and North County PR efforts. Tactics include the following
1. Create media-friendly press kit and calendar of campaigns
• Include boilerplates, attractions, annual calendar of events, sample itineraries,
campaign press releases, videos, photos and links to all City attractions
• Create a monthly outline of all scheduled public relations activities and campaigns
for review, revision and approvals
2. Promote Atascadero's unique differentiators
• Prepare and distribute "honor roll" of awards; honors, facts, superlatives
• Pitch stories with links to quality photography, video and interview sources
• A series of pitches around unique variety of wine travel experiences
• Pitch Atascadero as an affordable family-friendly getaway to travel and family
focused media outlets and blogs
• Pitch as a year round romantic wedding and honeymoon destination to local,
regional, national bridal outlets, including print, online and blogs for spring
features.
• Pitch novelty farm tours, organic grown products and personalities
• Pitch creative outdoor adventures and attractions
3. Create market & media excitement for events and seasonal offerings
• Selected pre-event exclusives with key target media
• Key media/blogger invitations for event coverage and exclusives
• Informational outreach to California and key media calendar editors
• Organize and host visits from key media representatives with pre- and post-event
media pitching & photo/video distribution
4. Create a series of pitches around City Hall and Centennial Celebration
• 100 things to do in and around Atascadero
• Unique stories pitched to targeted art, historical and cultural outlets
5. Manage all contacts with journalists and editors and reporting structure
• Respond to all media inquires, target lists
• Create journalist itineraries and manage hosting accommodations
• Record and track media coverage in a comprehensive database
• Notify City Staff and constituents of recent and relevant media coverage
101Page
Social Media
Rationale
2012 was a rapid year in online destination marketing. Thanks to an expanding online
travel space, mobile marketing, social marketing and corporate channels, travelers have
more options for researching, planning and booking travel than ever before. They're
consuming vast quantities of photography and video as they shop for travel on multiple
devices. Ninety-two percent of travelers trust opinions of people they know more than
advertising—making social media more important in the marketing mix. These trends
require Atascadero and the constituency to engage visitors in ways they value.
The social media efforts will use frequent, branded content throughout the most
effective channels in order to:
• Enhance relationships with fan base
• Garner valuable feedback about the interests of City guests
• Build enthusiasm for the unique attributes of the area
• Reinforce PR and marketing campaigns
• Promote Events
• Support Lodging Promotions
• Increase natural SEO for visitatacadero.com
Social Media Implementation Steps
Initial steps toward enhancing the existing Atascadero social media platform include:
1. Auditing existing social media program (Agency completed)
2. Articulating competitors and potential friends
3. Identify all existing, local social media programs that should be partnered with
4. Enhancing current procedures for aggregating participant messages
5. Recognizing events, offerings and services throughout the constituency
6. Enhancing and integrated the key branded social media channels:
Twitter
Facebook
Google+
TripAdvisor
Yelp
Pinterest
Newsfeeds for participating entities(RSS)
Local Blog with integration into website
YouTube
Flickr
The City social media effort will provide an approved messaging standard for
partners and the constituency to leverage in their social media programs.
11Page
Social Media Activities and Scope
• Create custom facebook tabs with events, lodging and restaurant listings with images
and links to Web sites
• Research and update key conversations and participants in the social web.
• Identify keywords in SEO campaign for social media optimization in press use, blog
tagging and news announcement optimization.
• Monitor social media dialogue blogs,Twitter and related sites for content
• YouTube minutes: Invite visitors to post their positive YouTube impressions. Cull Flickr
and YouTube for positive contributions that can be shared across our partners
• Link, Follow, Like: for potential visitors, and representatives of tourism groups
• Use of software to "translate" blog posts into e-Newsletter updates for partners and
fans
• Ongoing video showcase series of visitors featuring activities and events to promote
lodging, dining, shopping, galleries and businesses
• Continuous wall postings and updates on Events pages with event details and links
• Engage Facebook visitors with questions, comments and suggestions
• Semi-annual Facebook contests to encourage fan interaction
• Social media icons are added to all City print ads, brochures, newsletters, email
• Monitor audience activity and delete spam and inappropriate comments
• Local business linkage efforts to promote VisitAtascadero Facebook on their own
• Analyze Facebook Insights data as a resource to improve fan interaction
Travel Blog
A regular, content-rich Travel Blog will connect the visitor to Atascadero and the
surrounding regions. And, it is essential to improving the website search rankings. Blog
postings will be organized in a calendar to ensure proper coverage of all key assets and
interests. The content will inform, educate and inspire audiences to live vicariously
through our bloggers by highlighting the unique personalities, experiences and reasons
to visit, including:
• What's new and happening in Atascadero and the region
• Lodging packaging opportunities and links
• Subscriber comments—for readers' personal experiences
• Guest blogger posts (edited) to include: hoteliers, chefs, celebrity visits, mommy
bloggers, travel writers, new brides, wedding planners, artists and wine experts
• Fresh takes on activities including the surrounding activities, and experiences: local
golf, locavore cuisine, kayak adventures, whale watching, fishing, film festival, Wine
Festival, SAVOR Central Coast, avocado farms, equestrian, restaurant month, and
more.
121Page
Promotions and events
Well-planned events can help increase business and room occupancy for the City. While
the City already has a strong list of quality events, the Agency and partners will help
promote events and consult on the creation of events showing the potential to draw out
of market visitation.
Here are some specific strategies, as it relates to events, we would employ.
• Directly support events which will result in more overnight stays and out of market
media coverage.
• Rather than simply supplying a dollar donation to an event, we believe it is much
more effective to have the marketing firm place the ads with the approval of the
board on behalf of the event or organization. This will ensure the dollars are spent
wisely and support a lodging promotion centered on the event. We keep control of
the dollars spent by the City and make sure the City gets strong Return on
Investment.
• Target interest groups via email in our target markets and invite them to attend
the events that relate to their organization or interest. We suggest lodging
packages be provided for each city calendar event.
• Acquire specific, and when appropriate, ancillary potential client lists to appeal to
event-specific candidates in the defined geographical areas.
• Create event incentives specifically designed to entice those specific target market
constituents to attend, generating (at least) a two-night stay.
• Provide interactive questionnaires and suggestion forms for event attendees to
provide the City insights on their profiles, interests and areas to enhance events in
the future, such as live entertainment mix, traffic, parking, lighting and lodging
accommodations.
13Page
Advertising Placement Strategy
To stretch the City's advertising media budget, placements will focus on key tourism
organization's guides and websites. In addition, targeted media co-op opportunities
with San Luis Obispo County VCB, TPRA and other partners will offer increased
exposure at reduced costs. And, to react quickly to the most opportunistic media price
offerings, an advertising contingency fund should be established for the Agency
Print Guide Placements
• San Luis Obispo Visitor and Conference Annual Guide % page
• Central Coast Tourism Council % page
• California Road Trips-Sunset Magazine % page
Total $10,000
Co-op placements: San Luis Obispo County VCB in Los Angeles Times, Fresno Bee and
Bakersfield Californian
Total $3,000
Internet Advertising
We recommend advertising on targeted travel websites using pay per click,
geographical and behavioral targeting through Google, Facebook and YouTube. To
maximize effectiveness of online advertising, we will create compelling online offers
and calls to action.
YouTube Advertisements
• YouTube Promoted Video ads can show up on search, browse, watch, or
homepages and are served via Google AdWords. All Promoted Video campaigns
are based through a cost-per-click (CPC) model, which we will set up a daily
budget.
• A defined set of keywords will be used to place our videos on relevant content
across search, browse, and watch pages. Examples of keywords:
o Atascadero
o Wine Tasting
o Beach Video
o Atascadero Lodging
• We will also have the option of putting a "call-to-action overlay" on the
Promoted Video campaign. This incorporates a text overlay on top of the
Promoted Video to link externally to a website or YouTube channel. The overlay
appears at the 10-second mark and remains for 15 seconds. Our overlay could
say: "Visit our Atascadero video channel at
www.youtube.com/NameOfChannelHere"
141Page
Facebook Advertisements
There are 3 types of Facebook ads that will be deployed
• A new ad about Atascadero
• Sponsored story= a story about their friends liking Atascadero
• Stories about their friends checking in to Atascadero
Through our experience, the "sponsored stories" advertisement gains the
most fans. These ads target people who are friends with someone who is
a fan of our page, have a similar interest as our page (i.e. wine tasting,
zoo, family events), and in our target market
Where the ad will appear:
On the right-hand side of Facebook pages. The ad will appear to targeted
cities based on the insights from the visit Facebook page and people with
common interests:
• Fresno
• Bakersfield
• Visalia
• Greater Los Angeles
• Ventura/Santa Barbara
• Bay Area
• Napa/Sonoma
Expectations
The Agency has placed Youtube and Facebook advertisements for numerous
clients.
Youtube Example:
A one-week ad running for a multi-destination client Youtube video went from
zero to 642 views. In Pismo Beach, the total video views on the channel increased
by nearly 7,000 views.
Facebook Example:
The Facebook ads have been running for a multi-destination page gained almost
1,000 fans in less than a month. Pismo Beach Facebook ads gained over 10,500
fans in less than a month.
Advertising Budget Summary
Facebook: $35 a day (3 month phase) $3150
Youtube: $25 a day (3 month phase) $2200
Google Adwords (3 month phase) 2600
Total $20,950
Initial Contingency Fund $3,000
151Page
Constituent Communications
The entire community of Atascadero will be made aware of the on-going efforts and
successes of the marketing program. In addition all the business and tourism
stakeholders through the community will be aware of not only the program but also
how their business or service may take advantage of the co-op opportunities as they
become available.
Outreach Tactics
• Community Newsletters
• City Manager's Column (Quarterly)
• Atascadero News
• City Website
Develop and Maintain Strategic Alliances for Marketing and Public Relations
The Agency will work with county tourism partners, travel councils, government
officials and agencies, as well as local business and non-profit associates to help stretch
the City's marketing dollars and magnify our awareness efforts for Atascadero. It is a
priority to develop new, and enhance current working alliances with strategic business,
trade and tourism partners alongside the City officials.
Here are a few relationships the Agency will pursue: County VCB, EVC, Central Coast
Tourism Council, Central Coast Agri-Tourism Council, SLO Vintners, Paso Wine Alliance
restaurants, SLO County Airport, Cal Poly, Amtrak, tour operators and transportation
partners as well as local, state and national tourism-related organizations.
While not a budgeted item, the Agency would be happy to attend various conferences
and media events on behalf of the City. Expenses and fees for these opportunities will
be presented and approved in advance.
161Page
Evaluation of Plan Success
The evaluation of the entire marketing effort is an ongoing process. Certain campaigns
can be evaluated based on short- or long-term goals.
Destination Brand Awareness
• Long term (24 month) evaluation based on post-awareness studies conducted by the
San Luis Obispo County
• Year over year(YOY) impact on TOT
• YOY survey results from constituency
• Monthly and YOY website traffic
Public Relations Efforts
• Media Impressions from resulting publicity coverage
• Advertising Equivalency of media coverage
• Campaign web traffic
• Annualized cost per impressions
Advertising Campaign Efforts
• Click-through rates
• Acquisition of email subscribers
• Acquisition of lodging page views
• Event participation
• Acquisition of social media fans
Social Media Efforts
• Facebook Likes and engagement
• Video and photo views
• Click-through activity to constituency sites
• Fan postings of Atascadero visits and experiences
• Blog views, subscriptions and comments
• Email newsletter enrollment, opens, click-through activity
171Page
Addendum
Marketing Budget &Agency Scope
Phase One:Through June 30, 2013
Research and Marketing Plan Creation $10,000
Web Analysis and Strategy, (including SEO & Social Media Set up) $20,000
Tourism Marketing Services $30,000
• Account management and consulting
• Destination brand development and execution
• Key Messaging templates
• Media Planning
Public Relations/ Media Kit and Event Publicity $20,000
Advertising and Event Outreach $21,000
Phase Total $101,000
Advertising/Promotional Contingency Fund 3 000
Total Phase One $104,000
Phase Two:July 12013-June 30 2014 (Preliminary)
Note: This scope will be refined no later than June 1, 2013
Interactive: Website Search Engine Marketing & Social Media $26,000
Tourism Marketing—Account Management and Consulting $30,000
Public Relations/Event Publicity $30,000
Advertising, Co-Op, Event Outreach $34,000
Phase Total $120,000
Advertising/Promotional Contingency Fund 10 000
Total Estimated Phase Two: $130,000
181Page
2013 Event Marketing Schedule
January Ice Cream Zoofari
SLO County Restaurant Month Saturday Night Summer Concert Series
February August
Joe Schwartz Centennial Event Hot EI Camino Nights
Sweet Heart Stroll-Main Street Mid State Cruizers Car Show
Tuesday Evenings at the lake
March Brew at the Zoo
Dancing with our Stars—Friends of the Library Saturday Night Summer Concert Series
Bunny Town &Chick City—Atascadero Zoo
St. Patrick's Day Event—Portola Inn September
Hares'N' Hounds Sunset SAVOR Central Coast
Business Showcase Mixer
April
Colony Home Tour October
Bunny Town &Chick City—Atascadero Zoo Centennial Weekend Celebrations
Colony Day Parade—Tent City
May City Hall&Historical Society Docent tours
Children's Day in the Park Community Photo at Sunken Gardens
Model As and T's Great Race Poker Run
June Event Gala
Atascadero Lakeside Wine Festival Zoo Boo and Dogtoberfest
Mayor's Winemaker Dinner
Central Coast Children's Classic November
Tuesday Evenings at the Lake Veteran's Celebration
JUIV December
Atascadero Centennial Pageant Winter Wonderland
July 4th Celebration. City Hall Dedication Holiday Magic—Atascadero Zoo
191Page
Event Venues
To be updated and expanded for direct sales toolkits
Pavilion on the Lake
www.paviliononthelake.com
Portola Inn
http://www.portolaeventplanning.com/
Holiday Inn Express
http://www.hieatascadero.com
Carlton Hotel
www.the-corlton.com/
Colony Inn
http://www.atascaderobestwestern.com/meetings.php
Kennedy Club Fitness
Sean Kennedy, 466-6775 ext. 35
http://www.kennedyclubs.com/
Elks Lodge
805.466.E LKS
http://www.elks2733.org/
Santa Margarita Ranch
805.540.3214
events@historicSMR.com
www.historicsantamargaritaranch.com
Taft Barn
10120 Santa Clara Road
Atascadero, CA
The Grace Marilyn Estate and Gardens
http://thegracemaralyn.com
201Page
Marketing Plan Addendum
Phase One Schedule of Activities and Expenses
(Updated Monthly)
Updated 1/3/2013
Phase One
Marketing Activities Estimate Inv122012 Inv13013 Inv22813 Inv33013 Inv42013 Inv53013 Inv63013 Total Remaining
Dec Jan Feb Mar Aril May June
Program Strategy and Management $22,000 $5,688 $0 $0 $0 $0 $0 $5,688 $16,313
Research and Plan Creation $10,000 $4,313 $4,313 $5,688
Website and interactive strategy,consulting $12,000 $1,375 $1,375 $10,625
Website Maintenance and SEO 0 $0 $0 $0 $0 $0 $0 $0 $0 0
Monthly SEO management and analytics $0 0
$0 $0
Marketing Services $33,000 $6,681 $0 EN $0 $0 $0 $0 $0 $6,681 $26,319
Account management and consulting $6,431 $6,431 -$6,431
City/Destination brand development and execution $250 $250 -$250
Key messaging and social media procedures $0 $0
$0 $0
$0 $0
Public Relations and Social Media $25,000 $0 $813 $24,188
Media Kit Creation $2,000 $0 $2,000
Event Publicity(Centennial,etc.) $23,000 $813 $8131 $22,188
$0 $0
$0
Advertising and Event Outreach $21,000 $o $0 $0 $21,000
Media Plan $0 $0
Approved Placement Per Media Plan $0 $0
Approved Placement Per Media Plan $0 $0
Approved Placement Per Media Plan
0 0
Approved Placement Per Media Plan $0 $0
Subtotal Phased Marketing Activities $101,000 13 181 0 0 $0 0 $0 $0 $13,181 $87,819
_ $0
Contingency Fund Programs $3,000 $0 $0 $0 $0 $0 $0 $0 $0 $3,000
$0 $0
$0
TOTAL BUDGETED $104,000 $0 $0 $0 D $0 $0 $13,181 $90,819
Notes:
dget will be revised each month for actuals and approved expenditures
ITEM NUMBER: C -4
DATE: 02/12/13
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Atascadero City Council
Staff Report — Public Works Department
Wastewater Treatment Plant Head-works/Bar-screen Project
Construction Award
RECOMMENDATIONS:
Council:
1. Authorize the City Manager to execute an agreement with Whitaker Construction
Group Inc. in the amount of $ 516,000.00, for the construction of a pre-screening
facility at the front end of the Atascadero Wastewater Treatment Plant; and,
2. Authorize the Director of Administrative Services to use up to $20,000 of
Treatment Plant Road Repair Money, currently included in the 2012-2013
budget, to pay for project paving; and,
3. Authorize the Director of Administrative Services to allocate an additional
$185,000 of Sewer Fund monies to the project to fully fund the construction
project; and,
4. Authorize the Director of Administrative Services to allocate an additional
$100,000 of Sewer Fund monies to cover contingency costs during construction.
This money will only be used to cover costs arising out of unforeseen issues that
may occur during construction. Any unused funds will revert back into the Sewer
Fund; and,
5. Authorize the Public Works Director to sign a contract, the amount of $10,421 .00,
with Earth Systems Pacific Inc. for materials and soil testing services; and,
6. Authorize the Public Works Director to file a Notice of Completion at the
conclusion of construction.
DISCUSSION:
Background: The Head-works / Bar-screen will aid the City with compliance with
regulatory requirements as well as nearly eliminate non-organic materials from entering
the treatment process. Elimination of non-organic materials enhances the life
expectancy of the City's aerators and eliminates the need for wastewater staff to
remove non-organics from the Wastewater Treatment Plant's processing equipment.
ITEM NUMBER: C -4
DATE: 02/12/13
Non-organic removal is hazardous to wastewater employees as it is accomplished by
hand, using box knives to periodically remove built-up fiber and stringy materials
(commonly referred to as "de-ragging") from aerator propellers. This exposes workers
to bio-hazard material entwined in the fibers, and if staff accidentally punctures or cuts
themselves, infections or worse can result. Hypodermic syringes and other medical
equipment are routinely removed by hand.
The project consists of the installation of two new bar-screens. The screens will remove
material down to '/4 inch from the waste stream. The screens have automatic rakes that
pull the material up and out into a hopper. The hopper contains a screw compactor
which washes the inorganics with reclaimed wastewater, compacts and bags the
material, which is then dropped into a dumpster. Atascadero Waste Alternatives will
periodically collect the material and take it to Chicago Grade Landfill.
The Head-works/Bar-screen project is over budget. Staff has successfully value
engineered the project to reduce costs by approximately $147,000. However, a
$185,000 gap still remains to fund construction. The project that was bid was the bare
minimum needed for full operation. Details regarding the budget are included in the
Analysis section of this report.
Analysis: The project was initially funded in the 2009-2011 budget at $677,003. This
budget estimate, in consultation with several City wastewater consultants, was staff's
best estimated project cost at that time. The City subsequently hired AECOM to
prepare conceptual plans, specifications and a preliminary cost estimate. This refined
estimate was prepared and showed the total project cost at over $850,000.
Consequently, project funding was augmented by $221,997 during the development of
the 2011-2013 budget, and the current budget was set at $899,000.
Staff subsequently moved forward with the final design of the head-works. Plans and
specifications were prepared and provided to the City in the fall of 2012. Staff and the
design consultant determined at that time that the project cost may surpass the
available funding. Therefore, Staff value engineered the project by making several
project components additive bid items. The additive bid items were only recommended
for award if there was money available. At this time staff is not recommending award of
the additive bid items.
The key (and most expensive) component of the project is the actual bar-screen
compactor equipment. As part of the value engineering process, in 2012 staff moved
forward with the purchase of the bar-screen equipment in an effort to avoid the typical
15% contractor mark-up on mechanical equipment. Staff visited five wastewater plants
to view the equipment in operation. Staff subsequently chose a bar-screen and
compactor manufactured by Head-works Incorporated. The cost of the equipment and
electronic controls was $395,482. The equipment cost was approximately $200,000
more than the estimate prepared by AECOM. While the equipment is higher than the
cost estimate from AECOM, staff believes that overall the City saved 15% on the
ITEM NUMBER: C -4
DATE: 02/12/13
equipment cost since we did not have the City's contractor buy the equipment. This
saved the City approximately $60,000.
The table below outlines the City's actual and proposed costs to fully construct the
project. Staff has made every effort to reduce costs on this project in order to meet the
Council's allocated budget number. Staff has been successful in reducing project costs
by approximately $200,000 dollars. However, an additional $180,500 will be needed to
pay for construction and $100,000 for contingency. While the $180,500 will be needed
for the project, the $100,000 for contingency will be spent only on unforeseen issues
that may arise during construction.
EXPENDITURES
Admin Costs/ Staff time $20,000
Engineering and Design Expenses $135,900
Headworks Equipment (pre-purchased) $395,482
Construction Estimate $515,100
Contingency @ 20% $100,000
Inspection and Testing Services $33,000
TOTAL PROJECT EXPENDITURES $1,199,482
REVENUES
Treatment Plant Paving Funds $20,000
Allocated Wastewater Funds $899,000
TOTAL PROJECT REVENUES $919,000
TOTAL SURPLUS or DEFICIT ($280,500)
Conclusion: Staff recommends that the City Council award the project to Whittaker
Construction Group Inc., and authorize the City Manager to enter into an agreement
with same for $515,060.00 to construct the head-works/bar-screen at the Atascadero
Wastewater Treatment Plant. Additionally, staff recommends that Council authorize the
use of additional funds to augment the existing budget and use treatment plant road
repair money for project paving.
ITEM NUMBER: C -4
DATE: 02/12/13
FISCAL IMPACT:
Approval of this agreement will result in the additional expenditure of $280,000.00 of
previously unbudgeted Wastewater funds for this capital improvement project.
ATTACHMENT:
Bid results.
ITEM NUMBER: C -4
DATE: 02/12/13
Attachment
City of Atascadero
Office of the City Clerk
Rid summary
TO: Public Works
FROM: Lisa Cava,Deputy Ci k
p b'Clerk
BID NO.: 2012-009
OPENED: 12/18/2012 Y .
WASTEWATER TREATMENT PLANT
PROJECT: IIEADWORKS BARSCREEN PROJECT
10 Bids were received and opened today,as follows:
Name of Bidder TOTAL BASE BID BID ADDITIVE
WHITAKER CONSTRUCTION 5515,060.00 $147,040.00
RAMINHA CONSTRUCTION $528,280.00 S114,400.00
SPECIALITY CONSTRUCTION $552,709.00 $145,300.00
BROUGH CONSTRUCTION $556,237.00 S 131,416.00
MONTEREY MECHANICAL $582,547.00 $138,520.00
WYSONG CONSTRUCTION $610,972.00 $118,278.00
D-KAL ENGINEERING $611,567.80 $169.48600
SPIESS CONSTRUCTION S633,025.00 $145,680.00
CALIAGUA,INC S732,000.00 5193.000.00
HPS MECHANICAL $732,990.00 $164,440.00