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Home My WebLink AboutRDA Agenda Packet 052504x nn a a f 1918 ® 1979 CITY OF ATASCADERO COMMUNITY REDEVELOPMENT AGENCY AGENDA TUESDAY, May 25, 2004 6:30 P.M. Atascadero Lake Pavilion 9315 Pismo St. Atascadero, California ROLL CALL: Chairperson O'Malley Vice Chairperson Pacas Board Member Luna Board Member Clay Board Member Scalise APPROVAL OF AGENDA: Roll Call COMMUNITY FORUM: BOARD ANNOUNCEMENTS AND REPORTS: (On their own initiative, the Board Members may make a brief announcement or a brief report on their own activities. Board Members may ask a question for clarification, make a referral to staff or take action to have staff place a matter of business on a future agenda. The Board may take action on items listed on the Agenda.) A. CONSENT CALENDAR: 1. Community Redevelopment Agency Special Meeting Minutes — ADril 27, 2004 ■ Board Secretary recommendation: Board approve the Community Redevelopment Agency special minutes of April 27, 2004. (Board Secretary) 1 2. Community Redevelopment Agency Minutes — April 27, 2004 ■ Board Secretary recommendation: Board approve the Community Redevelopment Agency minutes of April 27, 2004. (Board Secretary) B. MANAGEMENT REPORT: 1. Annual Report from Atascadero Main Street: ■ Fiscal impact: None. ■ Staff recommendation: Agency Board receive annual report. (Executive Director) C. EXECUTIVE DIRECTOR REPORT: Wade McKinney, Executive Director D. ADJOURNMENT 2 IIATC. `• ••• AG/fG/AA ITEM NUMBER: RAA -1 DATE: 05/25/04 CITY OF A TASCADERO COMMUNITYI •' DRAFT MINUTES Special Meeting Tuesday, April 27, 2004 4:00 p.m. REVIEW OF RETAIL TRADE ASSESSMENT Chairperson O'Malley called the meeting to order at 4:07 p.m. ROLL CALL: Present: Board Members Clay, Luna, Scalise and Chairperson O'Malley Absent: Vice Chairperson Pacas Others Present: Board Secretary Marcia McClure Torgerson Staff Present: Executive Director Wade McKinney, Board Treasurer Rachelle Rickard, Fire Chief Kurt Stone, Redevelopment Specialist Marty Tracey, Police Lt. John Couch, and City Attorney Roy Hanley. PUBLIC COMMENT: None RDA Special Meeting Draft Minutes 04/27/04 Page 1 of 2 3 ITEM NUMBER: RAA -1 ITEM NUMBER: RAA -1 DATE: 05/25/04 PRESENTATION: 1. Presentation by Buxton of Retail Zones Analysis (Phase 1) Staff recommendation: Board to give direction to Buxton concerning focus of Phase II of their services. Buxton representative Patricia Bell gave the presentation of their analysis. There was Board discussion, including representatives of Main Street, the Chamber of Commerce, and the retail community. MOTION: By Chairperson O'Malley and seconded by Board Member Luna to select the Downtown site, if the traffic count is within 20% of the Del Rio site. After discussion, it was concluded that the vote would be split, so the Board decided not to call for a vote. MOTION: By Chairperson O'Malley and seconded by Board Member Luna to continue this meeting to the Community Redevelopment Agency meeting scheduled at 6:30 p.m. this evening, when Board Member Pacas will be in attendance. Motion passed 2:1 by a roll -call vote. (Clay opposed, Scalise absent) ADJOURNMENT: Chairperson O'Malley continued the meeting to 6:30 p.m. MINUTES PREPARED BY: Marcia McClure Torgerson, Board Secretary RDA Special Meeting Draft Minutes 04/27/04 4 Page 2 of 2 "M IwinvL-n. nn h MA- ITEM A r_ITEM NUMBER: RAA -2 DATE: 05/25/04 CITY OFATASCADERO COMMUNITY REDEVELOPMENT AGENCY DRAFT MINUTES TUESDAY, APRIL 27, 2004 6:30 P.M. Chairperson O'Malley called the meeting to order at 6:30 p.m. ROLL CALL: Present: Board Members Clay, Luna, Scalise, Pacas and Chairperson O'Malley Absent: None Others Present: Board Secretary Marcia McClure Torgerson, Recording Secretary Grace Pucci Staff Present: Executive Director Wade McKinney, Board Treasurer Rachelle Rickard, Community Development Director Warren Frace, Community Services Director Brady Cherry, Acting Police Chief John Couch, Fire Chief Kurt Stone, Redevelopment Specialist Marty Tracey, Deputy Public Works Director Geoff English, Deputy Public Works Director Jeff van den Eikhof, Deputy Community Development Director Steve McHarris, Associate Planner Kelly Gleason and City Attorney Roy Hanley. APPROVAL OF AGENDA: Chairperson O'Malley announced that the 4:00 p.m. publicly noticed meeting regarding Review of Retail Trade Assessment would be continued at this time. RDA Draft Minutes 04/27/04 Page 1 of 4 9 MOTION: By Board Member Luna and seconded by Board Member Scalise to approve the amended agenda. Motion passed 5:0 by a roll -call vote. Review of Retail Trade Assessment (continued from 4:00 p.m. special meeting) There was Board agreement to forgo another formal presentation of this item. PUBLIC COMMENT Don Idler strongly recommended that the Board take the path of what is best for the community at large. Though he supports a vibrant downtown he stated there is a need to get retail going in the Del Rio Area. Steve Martin, Executive Director Atascadero Main Street, reminded the Board that whatever decision is made would send a clear signal to the public at large as to the direction the City wants to take. He requested if the Board goes with a site other than downtown, they include the downtown by having any new commercial development contribute to downtown improvement funds. Barbara Combs stated long-term economic viability would come through tourism and retail in the downtown. She encouraged the Board to think about the downtown as the first choice for economic viability. Joanne Main, Executive Director Atascadero Chamber of Commerce, suggested the Del Rio area is more of an immediate opportunity for revenue, and though she supports the downtown it has been her experience that real estate developers view the north end of Atascadero as where they want to be. Chairperson O'Malley closed the Public Comment period. Chairperson O'Malley explained the content of the special meeting and the choice the Redevelopment Agency must make. He asked the Buxton consultant to explain the assessment. Patricia Bell, Buxton consultant, spoke about the comparison of the three sites and explained the assessment performed by their company. MOTION: By Board Member Luna and seconded by Vice Chairperson Pacas to choose Site No. 1—the downtown. Motion passed 5:0 by a roll -call vote. RDA Draft Minutes 04/27/04 6 Page 2of 4 PRESENTATION: 1. Colony Square Presentation Community Development Director Warren Frace introduced Robert Richmond who gave the presentation. Robert Richmond, partner in the architectural firm of Ray Richmond and Luger Architects (R2L), spoke about their company and gave a presentation on Colony Square. Mr. Richmond answered questions of the Board. COMMUNITY FORUM: Eric Greening asked several questions regarding the Colony Square presentation: 1) there will be a long transition period before trees grow up in this area, what thought has been given to microclimate, 2) are the pedestrian and vehicular bridges a given or will the project help them to happen, and will there be a traffic calming method, and 3) has there been any communication with the county or Friends of the Library to see if this meets the needs of the system. Lon Allen, President of the Atascadero Historical Society, stated his concern that the uses proposed for Atascadero Creek and its banks, which are in private ownership, are being treated as if they are publicly owned. Ann Ketcherside asked if existing businesses had been informed about the Colony Square project, and questioned how this would impact the area around the Carlton Hotel and Traffic Way. Chairperson O'Malley closed the Community Forum period. Executive Director Wade McKinney commented on the project and the process the City will follow. A. CONSENT CALENDAR: 1. Community Redevelopment Agency Minutes — March 23, 2004 ■ Board Secretary recommendation: Board approve the Community Redevelopment Agency minutes of March 23, 2004. (Board Secretary) MOTION: By Board Member Luna and seconded by Board Member Clay to approve Item #A-1. Motion passed 5.0 by a voice vote. RDA Draft Minutes 04/27/04 Page 3of 4 7 B. EXECUTIVE DIRECTOR REPORT: Wade McKinney, Executive Director 1. Redevelopment Plan Amendment: ■ Fiscal impact: There is a minor fiscal impact associated with public noticing and consultant and counsel review of the proposed amendments to the Redevelopment Plan. ■ Staff recommendation: Board consider and approve the proposed amendments to the Redevelopment Plan and forward a recommendation to the Planning Commission and City Council to hold appropriate hearings and amend the Redevelopment Plan. (Executive Director) Executive Director McKinney gave the staff report and answered questions of the Board. PUBLIC COMMENT — None Board Member Luna stated he could not support this because eminent domain is controversial and this could open it up to possibly condemning conforming uses. Vice Chairperson Pacas stated that many people she has spoken with feel it is wrong to use eminent domain, and she cannot support this. MOTION: By Board Member Scalise and seconded by Board Member Clay to make the adjustment in the Redevelopment Agency Bylaws to allow eminent domain on non conforming commercial use in the downtown. Motion failed 2:3 by a roll -call vote. (Luna, Pacas, O'Malley opposed) C. ADJOURNMENT Chairperson O'Malley adjourned the meeting at 7:24 p.m. MEETING RECORDED AND MINUTES PREPARED BY: Grace Pucci, Recording Secretary RDA Draft Minutes 04/27/04 8 Page 4of 4 i I �m RMVEYI&J"". nr% v - I MA- ..am u. -... ITEM NUMBER: RA B -1 DATE: 05/25/04 Community Redevelopment Agency of Atascadero Staff Report — Executive Director Annual Report From Atascadero Main Street RECOMMENDATION: Board receive Annual Report. DISCUSSION: Background: The Agency entered into an Agreement to provide services with Atascadero Main Street on or about September 2002. Pursuant to the terms of that agreement, Atascadero Main Street is required to furnish an annual report outlining the accomplishments of the preceding year, and a work plan for the upcoming year. ATTACHMENTS: 1. Annual Report 2. Revised Draft Budget Narrative 3. FY2004-2005 Work Plan A ATASCADERO MAIN STREET April 30, 2004 ANNUAL REPORT To the Atascadero City Council and Members of the Redevelopment Agency: As required by the contracts between the City of Atascadero and Atascadero Main Street, Inc. and the Redevelopment Agency and Main Street; the following is a summary of this past year's achievements, followed by an overview of Main Street's proposed Goals and Objectives for the coming year. Past Year's Achievements: The Atascadero Main Street program has demonstrated its resilience and tenacity during the last year, dealing with the loss of its executive director while maintaining an impressive list of accomplishments. Those accomplishments include the following: Assumption of design review responsibilities The Main Street organization, at the request of the city, assumed the responsibility of reviewing design plans for buildings to be used for non -conforming retail in the downtown area. Timely recruitment and hiring of a new executive director Moving swiftly in response to the departure of the previous executive director, the Board advertised for candidates, conducted interviews and selected a new director in short order. Steve Martin, long-time resident of the area has served in the exec's chair since September 2003. Presentation of the third annual Winter Wonderland In spite of a late start due to the lack of an executive director, the Main Street program efficiently planned and presented the annual Winter Wonderland event in the downtown area in December 2003. The event created immense public exposure and attracted at least 5,000 visitors. For the fust time since the inception of this event, the city was relieved of the responsibility of using its crews and equipment to move snow. The Main Street organization partnered with local construction people to handle this assignment. The Main Street organization also printed and distributed the Christmas carol leaflets used during the annual tree -lighting ceremony. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org 10 First time Main Street awards dinner In January, the Main Street program took its annual meeting and kicked it up a notch. The business meeting was followed by a buffet dinner. The Colony Hall was decorated in Hollywood motif and "Main Street Movies" were used to show off the downtown and its activities. The dinner was well attended and received. Sweetheart Stroll In February, the Main Street staged the Sweetheart Stroll, inviting merchants and wineries to team up to provide a tasting/shopping experience for visitors. Main Street headquarters was set up on the empty lot at Traffic Way and El Camino. Visitors purchased Main Street wine glasses and were invited to enter a drawing for donated prizes. Once again the event was a great success and the community received widespread publicity in local media. Master Disaster Seminar On March 17, 2004, Atascadero Main Street worked with the Atascadero Chamber of Commerce, Small Business Development Center/Cuesta College, and the City of Atascadero to stage the Master Disaster Seminar at the Best Western Colony Inn. The seminar offered strategies local businesses can utilize to prepare for emergencies such as the San Simeon Earthquake. Future seminars will include marketing, budgeting, and promotion topics. Springtime In The Colony On April 3, 2004, the Main Street program teamed up with Colony Days/Tent City to present the first-ever Springtime in the Colony event in the Sunken Gardens. Thirty vendors, entertainers and costumed docents joined efforts to provide an old-time experience for youngsters and oldsters alike. More than 12,000 Easter eggs were distributed, a pet parade was held, there was a May Pole, picnic games, strolling musicians and a very messy pie -eating contest. The most recent recognition of this event was the inclusion of a photo of pie -eating children on the CNN.com website. Annual goal -setting The board has held its annual goal -setting meeting. It has established three primary goals for the coming year. Paraphrased, they are: • Complete the downtown master plan including Sunken Gardens and Creek Development plan and identify funding sources. • Work with stakeholder organizations and individuals to encourage the development of artistic activities and facilities downtown. • Develop a successful farmers market. Other accomplishments over the last year include: • Hiring of administrative assistant for Main Street office • Initiation of regular Main Street newsletters, mailed and emailed • Continuance of regular public newssheet in the Atascadero News • Development of the Downtown Discount Card for use in Main Street stores • Upgrade of the organization's website • Re-formation and organization of all Main Street committees • An election that brought two new members onto the board • Development of color palette for inclusion with Downtown Design Guidelines 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org 11 • Development of mission/vision statement and proposed improvements to Sunken Gardens • Advocacy for mixed use commercial/residential in the downtown area • Sponsorship of Chamber "GO FISH!" seminar • Initiation of plans for downtown farmers market • Development of an identifying window sticker for members The Atascadero Main Street board, committees and staff look forward to another productive year in 2004-2005, continuing the process of transforming downtown into the historical, cultural, social and economic center of Atascadero. Respectfully submitted by the Main Street Board of Directors: Muna Cristal, President 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org 12 REVISED DRAFT BUDGET NARRATIVE FY 2004-2005 The revised draft Atascadero Main Street budget is balanced and has been constructed to reflect the priorities set by the Board of Directors at its annual goal -setting meeting. These goals, in abbreviated language, are: ➢ Create/complete master planning for the Sunken Gardens and adjacent creek with identified sources of funding. ➢ Create art, artistic activities and art facilities in the downtown area. ➢ Create a successful farmers market. The most significant budgetary effect of these goals is a shift of funding from organizational and economic restructuring activities to design activities. Two components of this shift (Sunken Gardens and Creek Improvement), have been shifted to an Ad Hoc committee established by the board. Total Revenues in FY2004-2005 are projected to be $109,928, up 2% Total Expenses in FY2004-2005 are projected to be $109,928, up 2% Revenue Overview ➢ 68% of total revenue comes from RDA/PBIA funding ➢ 25% of total revenue comes from promotions. ➢ The remainder of revenues come from various committee activities. Significant revenue increases are predicted for the Promotion Committee activities due primarily to the proposed certified farmers market. Expense Overview ➢ 73% of total expenses goes to personnel and operations. ➢ 20% of total expenses goes to support promotions. ➢ The remainder of expenses support various committee activities. Significant expense increases are predicted in Operations due to projected rent increases, and Design due to projected activity increases. Summary The revised draft budget for FY2004-2005 is balanced and reflects the goals set by the Board of Directors. 5735 El Camino Real — P.O. Box 3090 — Atascadero, CA 93422 (805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstrect.org 13 Atascadero Main Street - DRAFT - Budget - Revenues Fiscal Year = July 1, 2004 through June 30, 2005 14 BUDGET PROPOSED 7/1/03-6/30/04 7/1/04-6/30/05 FUND BALANCE PBIA - Projected Carryover $ 717.67 $ 678.00 – Main Street - Projected Carryover $ 397.76 $ 6,000.00 — Sub -total $ 1,115.43 $ 6,678.00 499% REVENUE Membership $ 2,500.00 $ 3,500.00 – MBIA $ 10,500.00 $ 10,500.00 – RDA $ 58,000.00 $ 58,000.00 – Other Unanticipated Revenue $ - $ Subtotal $ 71,000.00 $ 72,000.00 1% Design Streetscape Improvements $ - $ 1,000.00 Farmers Market $ $ - Clean -Up Days $ - $ Mural Project $ $ Entryway Signage $ $ - Other Signage $ $ - Street Signs/Banners $ $ 1,000.00 Art Coordination $ $ - Art On The Walls $ $ 1,000.00 Other Unanticipated Revenue $ $ Sub -total $ $ 3,000.00 — Sunken Garden/Creek Ad Hoc Sunken Gardens Plan $ $ - Creek Improvements $ $ Sub -total $ - $ - Promotion Annual Meeting $ 1,500.00 $ 2,500.00 Art of Dessert $ 1,000.00 $ - Carlton Gala $ 8,000.00 $ - Christmas Ornament $ 4,000.00 $ 500.00 Colony Days $ - $ - Farmers Market $ $ 7,500.00 Halloween $ - $ - Hot EI Camino Nites $ 1,200.00 $ 2,000.00 Springtime ITC $ 3,500.00 $ 3,500.00 Sweetheart Stroll $ 2,000.00 $ 2,000.00 Winter Wonderland $ 12,000.00 $ 9,500.00 Other Unanticipated Revenue $ $ Sub -total $ 33,200.00 $ 27,500.00 -17% Economic Restructuring Member Directory $ 2,200.00 $ - Promotional Publication $ - $ Recruiting Package $ $ - Seminars $ - $ 750.00 Other Unanticipated Revenue $ $ Sub -total $ 2,200.00 $ 750.00 -66% Organization Board Election $ - $ - Information Brochure $ $ - Mixers/mailings $ - $ Newsletters $ $ - Planning Session $ $ Volunteer Breakfast $ $ Web Site Maintenance $ $ Window Decals $ $ Other Unanticipated Revenue $ $ Sub -total $ - $ - -- REVENUE & FUND BALANCE TOTAL $ 107,515.43 $ 109,928.00 2% 14 EXPENSES Atascadero Main Street Budget - DRAFT - Expenses Fiscal Year = July 1, 2004 through June 30, 2005 BUDGET PROPOSED 7/1/03-6/30/04 7/1/04-6130/05 Personnel Exec. Benefits $ 5,400.00 $ Executive Director $ 35,000.00 $ 44,604.00 Payroll Taxes $ 4,200.00 $ 880.00 Professional Development $ 2,500.00 $ 2,500.00 Support Staff $ 8,000.00 $ 9,000.00 Workers Compensation $ 900.00 $ 233.00 Sub -Total $ 56,000.00 $ 57,217.00 2 Operations Bookkeeping $ 2,100.00 $ 2,100.00 Insurance - Liabililty $ 1,600.00 $ 1,700.00 Office Supplies/expenses $ 3,000.00 $ 3,000.00 Other (Reserve) $ 2,000.00 $ 2,351.00 Postage $ 1,000.00 $ 1,000.00 Rent $ 1,200.00 $ 6,000.00 Telephone $ 900.00 $ 1,060.00 Utilities $ 2,400.00 $ 2,400.00 Sub -Total $ 14,200.00 $ 19,611.00 38 Design Clean Up Days $ 1,400.00 $ - Committee Supplies $ 500.00 $ 500.00 Farmers Market $ 400.00 $ - Mural Project $ 250.00 $ Streetscapes $ 1,500.00 $ - Entryway Signage $ - $ 1,000.00 Other Signage $ $ - Street Signs/Banners $ $ 1,500.00 Art Coordination $ $ 500.00 Art On The Walls $ $ 500.00 Sub -total $ 4,050.00 $ 4,000.00 -1 Sunken Garden/Creek Ad Hoc Sunken Gardens Plan $ - $ 2,000.00 Creek Improvements $ $ 2,000.00 Sub -total $ - $ 4,000.00 — Promotion 4th of July $ 900.00 $ - Annual Meeting $ - $ 1,500.00 Art of Dessert $ 800.00 $ - Carlton Gala $ 2,000.00 $ - Chamber Business Seminar Business Seminar $ - $ 500.00 Showcase Mixer $ 200.00 $ 200.00 Spring Sale $ 250.00 $ - Christmas Ornament $ 2,000.00 $ Colony Days/Halloween $ 1,200.00 $ - Committee Supplies $ 200.00 $ 200.00 Easter Egg Hunt $ 1,800.00 $ - Farmers Market $ - $ 7,500.00 Holiday Lake Walk $ 100.00 $ Hot EI Camino Nites $ 800.00 $ 500.00 Pet Parade $ 1,000.00 $ - September Stroll $ 500.00 $ Sidewalk Sale $ 250.00 $ - Springtime ITC $ $ 2,000.00 Summer BBQ at Lake $ 250.00 $ - Sweetheart Stroll $ 1,200.00 $ 500.00 Winter Wonderland - Street Fair $ 5,000.00 $ 8,500.00 Winter Wonderland - Window Contest $ 3,000.00 $ - Sub -total $ 21,450.00 $ 21,400.00 0% Economic Restructuring Committee Supplies $ 150.00 $ 200.00 Farmers Market $ - $ - Member Directory $ 2,500.00 $ Promotional Publication $ 800.00 $ Page 2 of 5 15 Organization EXPENSE TOTAL Sub -total Sub -total Recruiting Package $ 1,000.00 $ 500.00 Seminars $ 1,000.00 $ 500.00 Update Database $ $ $ 5,450.00 $ 1,200.00 Annual Meeting $ 1,200.00 $ - Board Election $ 100.00 $ 200.00 Committee Supplies $ 200.00 $ 100.00 Information Brochure $ 400.00 $ - Mixers/mailings $ 1,500.00 $ 750.00 Newsletters $ 1,000.00 $ 1,000.00 Planning Session $ 500.00 $ 150.00 Volunteer Breakfast $ 300.00 $ 300.00 Web Site Maintenance $ 500.00 $ - Window Decals $ 600.00 $ $ 6,300.00 $ 2,50000 $ 107,450.00 $ 109,928.00 Page 3 of 5 16 -78 -60 2% Atascadero Main Street- DRAFT - Budget Summary Fiscal Year = July 1, 2004 through June 30, 2005 17 BUDGET PROPOSED +1- 7/1/03-6/30/04 7/1/04-6/30/05 Total Revenues $ 107,515.43 $ 109,928.00 2% Total Expenses $ 107,450.00 $ 109,928.00 2% Net $ 65.43 $ - Includes Reserve (Other) $ 2,000.00 $ 2,351.00 As % of Revenues 2% 2% 17 SII o 0 00 0 0 0 0 0 0 CO N M O M N .'- O o `-' d O O O O O O CD 3 r-00 00 O 0 0 N LO > CO V') to O Cn r- O) M M CSO N O ,a r d m 0 IL ua e» e» e» e» us e» r» e» m c U D N Q n O C N O a) p O •� c0 o C -6a •@ m O 0 C: E u E c co 0 0 2) U of 2i O o Il W O 0 0 0 0 0 0 0 ,It M It O r N O LO r N O 0 U) 0 0 0 0 0 0 O d 0 0 0 0 0 0 O C (� x 0 0 0 6 M d O O O O N lL LO 01 V' N r CV O � r d v d 0 a <»�<�e»t»c� QBI m c U O y C O C: g °E •N o M a Ooc o Q)o 0 0> a. 0 0 a- w O Atascadero Main Street FY2004-2005 Work Plan "Transforming downtown into the historical, cultural, social and economic center of Atascadero" Organization + Design + Economic Restructuring 5735 EI Camino Real, Suite K -I- Promotion P.O. Box 3090 ' Atascadero, CA 93446 info@atascaderomainstreet.org www.atascaderomainstreet.o� 9 The Downtown Board of Atascadero Main Street Directors Association Muna Cristal budget, work plan and fund raising activities. President Atascadero Main Street consists of business owners, property owners (Cristal Air) and citizen volunteers dedicated to transforming downtown into the his- torical, cultural, social and economic center of Atascadero. Any busi- Bobbi Nunez ness located within the downtown boundaries, is entitled to member- Vice -President ship in Main Street. We also welcome others in the community to (The ARTery) become associate members. We are here to promote business in Jim Stecher downtown and represent your needs. This is a four -point approach to downtown revitalization, creating a total image for downtown, which is James Katen implemented through Main Street's four committees as follows: Secretary -Treasurer (At -Large) First, a full-time office and staff manage the day-to-day direction and implementation of the organization. Direction is taken from the Board of Bob Wilkins Directors provided to the staff. (Wilkins Printing) The Board of Directors in the Atascadero Main Street Association works Barbie Butz with the Organization Committee, and through the work of the board (Butz Construction) members and volunteers establish the association's goals, objectives, budget, work plan and fund raising activities. Sheryle Machado The Design Committee consists of board members, property owners, (Country Real Estate) business owners and community volunteers in such fields as the arts, design, engineering, architecture and business. This Committee works Jan Bewley toward enhancing the visual quality of Downtown Atascadero through (Peabody & Plum) our revitalization plan, assisting property and business owners with fapade improvements, window displays, street landscaping and creating Jim Stecher an inviting atmosphere for downtown shoppers. (Atascadero Schools) The Economic Restructuring Committee, consisting of board members John Ellis and volunteers in the fields of banking, business consulting, real estate, (Bank of America) and government, works to secure a diversified downtown business mix that promotes a competitive market while assisting existing businesses and recruiting new business. Staff The Promotions Committee, consisting of board members, retailers, other promoters, the Chamber, news media representatives and com- Steve Martin munity volunteers, works to plan events and promotions to draw con- Executive Director sumers into Downtown Atascadero. Marianne Clarke Administrative Assistant At 20,adero Main Street - 5735 El Camino Real, Ste. K - 462-0177 Pg. 2 Streetscapes Objective: Expand the installation of approved street elements throughout the Main Street district. Implementation: DESIGN Work with city staff to identify appropriate areas for street element installation. Procure appropriate permits. Schedule acquisition, delivery and installation. Timeline: Ongoing Entryway signs, street signs, banners, other signage: Objective: Increase visibility and identification of the downtown area and its activities through attractive and appropriate signage. Project List: Implementation: Work with city staff to design, procure and install appropriate directional and Streetscapes decorative signage in the downtown area. imeline: Ongoing Entryway Signage Art Coordination Street Signs/Banners Objective: Coordinate with other community organizations to establish and support artistic Art Coordination activities and facilities in the downtown area. Implementation: Art On The Walls Host a series of goal -setting meetings involving stakeholders in business and art communities. Identify projects with common benefits. Formulate action plans to implement those projects. Timeline: Ongoing Art On The Walls Objective: Utilize community artists to decorate blank walls on commercial buildings down- town. Implementation: Identify candidate buildings and meet with owners. Coordinate with art commu- nity to design appropriate public art. Work with property owners and the city to 'nstall and maintain public art on downtown walls. Timeline: Ongoing Atascadero Main Street - 5735 El Camino Real, Ste. K - 462-0177 21 Pg. 3 Master Plan, Sunken Gardens, Creek improvements Objective: To make the downtown Master Plan a reality. Implementation: Work with city staff to identify areas left unfinished in the downtown revitaliza- tion plan, establish timelines for planning and completion,and target funding sources. Seek out stakeholder groups, environmental professionals and others and engage in public discussion regarding preservation/use of the downtown creek. Timeline: Ongoing Ata22adero Main Street - 5735 El Camino Real, Ste. K - 462-0177 Ad Hoc Sunken Gardens/ Creek Improvements Project List: Sunken Gardens Creek Improvements Pg. 4 armers Market Objective: Establish a weekly, evening hour farmers market downtown featuring produce, prepared food, entertainment and arts & crafts. Implementation: Work with city staff and downtown property owners to plan and implement the farmers market. Timeline: Beginning May 2004. Hot EI Camino Nites PROMOTIONS Objective: Piggyback on this popular local event with a fund-raising activity for Main Street. Implementation: Establish a movie night before or during the event utilizing facilities donated by Century Cinemas. Present a car -oriented period -piece film such as "American Graffiti." Charge $10 per person, cost to include admission, popcorn and soda. Proceeds to be donated to Main Street.; 'imeline: August 2004 Winter Wonderland Objective: Continue to grow this popular Main Street event. Attract a minimum of 30 ven- dors, 20 participating merchants, and 5,000 visitors to the downtown area to enjoy snow, music and food. Implementation: Work with city staff, local business owners and corporate sponsors to present and enhance this event. Timeline: December 2004 Annual Meeting Objective: Stage annual membership meeting/awards dinner. Implementation: Coordinate facility, food, decorations, entertainment and ticket sales. accommodate at least 100 people. Timeline: January 2005 Project List: Farmers Market Hot EI Camino Nites Winter Wonderland Annual Meeting Sweetheart Stroll Springtime In The Colony Atascadero Main Street - 5735 El Camino Real, Ste. K - 462-0177 23Pg. 5 Sweetheart Stroll Objective: Continue and enhance this popular local event. Involve at least 20 merchants and 20 wineries. Attract at least 2,000 for an afternoon of wine and chocolate tasting, food and entertainment downtown. Implementation: Work with city staff, merchants, and vendors to produce the event. Timeline: February 2005 Springtime In The Colony PROMOTIONS Objective: Continue and enhance this popular local event. Involve at least 20 merchants, 40 vendors and multiple entertainers along with Colony Days/Tent City. Stage a massive community Easter Egg Hunt, provide picnic games, costume contests and a pet parade. Implementation: Work with city staff, merchants, and vendors to produce the event. Timeline: May 2005 Ata-243dero Main Street - 5735 EI Camino Real, Ste. K - 462-0177 continued Project List: Farmers Market Hot El Camino Nites Winter Wonderland Annual Meeting Sweetheart Stroll Springtime In The Colony Pg. 6 . _ecruiting Package Objective: Produce an informational package outlining the benefits of locating businesses in the Main Street area and listing resources for business startup, financing, facade improvement assistance and educational opportunities. Implementation: Assemble information, design materials, produce master copies for future duplication. Update on a regular basis. Timeline: Ongoing. Seminars Objective: Provide educational opportunities for local Main Street businesses. Economic Restructuring Implementation: Work with EVC, Chamber of Commerce, SBDC, California Downtown Association and other entities to identify opportunities for staging seminars and training sessions for business people and their employees. Schedule and coor- ,'anate at least three such opportunities per year. i imeline: Ongoing Property Listings Objective: Keep an updated inventory of business properties for sale, rent or lease in the downtown area. Implementation: Regularly survey local realtors and property management offices for information regarding buildings and business space. Publish in newsletter and on the web. Timeline: Ongoing Project List: Recruiting Package Seminars Property Listings Atascadero Main Street - 5735 El Camino Real, Ste. K - 462-0177 25p9. 7 Board Election Objective: Organize and hold annual board of directors election. Implementation: Notify membership, solicit candidates, produce and mail ballots, supervise ballot counting, certify election Timeline: November 2004 - January 2005 Mixers/Mailings Organization Objective: Schedule monthly membership meetings. Assist members with notification and staging of events. Implementation: Invite member businesses to host monthly mixers. Produce a brochure address- ing the process of planning a mixer. Render assistance to those needing it. Publicize mixers within the organization and in the general public. Timeline: Ongoing Newsletters Objective: Produce informational monthly newsletter. Implementation: Assemble stories, photos, business columns, inserts and advertising in a month- ly newsletter. Produce newsletter for mailing and make available on the web. Timeline: Ongoing Planning Session Objective: Hold annual board goal setting meeting prior to budget deliberations. Implementation: Organize and facilitate half-day goal setting meeting involving all board mem- bers and appropriate outside personnel. Establish goals and directions for upcoming fiscal year. Build budget and work plan reflecting those goals and directions. Timeline: March 2005 Project List: Board Election Mixers/Mailings Newsletters Planning Session Volunteer Breakfast Ata26.9dero Main Street - 5735 El Camino Real, Ste. K - 462-0177 Pg. 8 Folunteer Breakfast Objective: Stage a special event to honor volunteers. Implementation: Building master list of volunteers for invitation to breakfast event. Work with board members to identify volunteers worthy of special honor. Produce branded gifts to recognize volunteers. Publicize Organization event in the newsletter, on the web and in the media. Timeline: continued July 2004 Project List: Board Election Mixers/Mailings Newsletters Planning Session Volunteer Breakfast Atascadero Main Street - 5735 El Camino Real, Ste. K - 462-0177 27IDg. 9