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Home My WebLink AboutMinutes 012811-012911 Sp Mtg Approved March 8, 2011 Atascadero City Council Strategic Planning 2011 tr Strong Council, Strong Staff, Strong City MINUTES January 28 & 29, 2011 Goals o Determine priorities for 2011-13 a Continue to build trust and improve working relationships ❑ Review specific Council policies ❑ Have Fun! 4r Friday Evening 5:00 Call the meeting to order and Welcome — Mayor Mayor O'Malley called the meeting to order at 5:04 p.m. Mayor O'Malley welcomed everyone and spoke about the memorial service we all attended today for Joanne Main. PUBLIC COMMENT - None ROLL CALL: Present: Council Members Clay, Fonzi, Kelley, Sturtevant and Mayor O'Malley Absent: None Others Present: City Clerk/Assistant to City Manager Marcia McClure Torgerson Staff Present: City Manager Wade McKinney, Assistant City Manager Jim Lewis, Administrative Services Director Rachelle Rickard, Community Ir Atascadero City Council Strategic Planning Minutes January 28-29,2011 Page 1 of 9 Approved March 8, 2011 Development Director Warren Frace, Public Works Director Russ Thompson, Community Services Director Brady Cherry, Acting a, Police Chief Steve Gesell, Fire Chief Kurt Stone, and City Attorney Brian Pierik. Getting Started — City Manager Wade McKinney welcomed everyone and explained the process of Strategic Planning. To review, the City Council's current goals are: 1. Economic Development 2. Public Safety 3. City Finances Dinner & Introductions The City Council and Management Team ate dinner and shared how they got into public service and what excites them about Atascadero. The City Council discussed how they make decisions and what changes their minds. They also listed two pet peeves about their role, and two major interest areas: Name two pet peeves about this role: O'Malley When others are disingenuous and deceptive Lack of honesty of others Fonzi Public draws conclusions about motives based on actions. Brown Act Sturtevant Communication (when not clear/done right) When people judge/make assumptions Clay Council doesn't go along with me Not getting my way O Kelley Rumors Brown Act Name two major interest areas: O'Malley Economic & Ecological self sufficiency Restful hospitality in a natural setting aw Atascadero City Council Strategic Planning Minutes January 28-29, 2011 Page 2 of 9 Approved March 8, 2011 Fonzi Planning ftw History Sturtevant Existing Businesses — helping them Downtown (walkable, being enjoyed) Clay Promoting the City I love Getting shopping for people Stadium Park developed Kelley Planning/Development Financial/Budget Mayor O'Malley recessed the meeting at 6:50 p.m. Mayor O'Malley reconvened the meeting at 6:57 p.m. Communication Strategies City Manager McKinney discussed with the City Council their communication styles and how to work well together. Review Council Norms The City Council reviewed the Council Norms and discussed the Mayor's role. It was agreed that the Mayor is the spokesperson for the Council. However, other Council Members speak to the media at events, or are asked to appear on the radio. Sometimes, this surprises other Council Members or catches them off guard. There was Council consensus that Council Members will notify the City Manager's office when they will be having contact with the media and the City Manager's office will notify all other Council Members. There was discussion regarding the notification of the Council concerning upcoming events. Sometimes Council Members do not reply to email invitations and staff must attempt to reach the Council Members to get a response. There was Council consensus that when the City Manager's office staff notifies the Council Members of an upcoming event, if they do not reply, they will not be expected to attend. err Atascadero City Council Strategic Planning Minutes January 28-29, 2011 Page 3 of 9 Approved March 8, 2011 There was continued discussion regarding distrust among Council Members, as some feel that others are not sharing when they are going to be interviewed by the media. Some brought up past examples of such behavior. There was Council consensus to let the past go and move ahead. Review Goals for the City Manager o General Expectations. o Doing an incredible job; keep working to make it even better ❑ Expectations of Community Involvement. o City Manager and staff are meeting Council's expectations. ❑ Role of the City Manager at Council Meetings. o City Manager and staff are meeting Council's expectations; always prepared. o Make sure to notify Council of any blind spots on issues. ❑ Expectations of the nature and quality of staff work. o City Manager and staff are meeting Council's expectations. ❑ Expectations of Press relations. o City Manager and staff are meeting Council's expectations. ❑ Expectations of Organizational culture. o City Manager and staff are meeting Council's expectations. ❑ Personnel Policies. o City Manager and staff are meeting Council's expectations. ❑ Purchasing Issues. o City Manager and staff are meeting Council's expectations. ❑ Conduct of Council Meetings. o Good follow-up work. ❑ Council Agendas and Staff Reports / late reports / timing of the agenda. o City Manager and staff are meeting Council's expectations. ❑ City Council relations with City Staff. o City Manager and staff are meeting Council's expectations. Atascadero City Council Strategic Planning Minutes January 28-29, 2011 Page 4 of 9 Approved March 8, 2011 What is going well with the City? +1rr The City Council listed what they feel is going well with the City: • Known to be business friendly • Unified Council • Professional, effective Staff • Wal Mart EIR — going forward • Hoff Property • Shockley's • Vet's Memorial - Zoo • Purple Heart Trail • Community Center— Skate Park • Best Sushi • Still have reserves • Council supports Staff • Good/Positive Community feedback • Colony Square/Galaxy Theatre • Streamlined permit process • Following through on what we say • Community is happy • Putting out lots of information i�rrr • ECR/101/41 Interchange • Rite Aid corner • Increased level of trust of Council by community • Zoo improvements • School Bond issue — Potential • Veterans Memorial Building Renovation • Library opportunity • Roundtable Pizza • Hometown atmosphere • Council — lowest paid in County • Regional & State connections • Bike Plan Celebrate!! Mayor O'Malley adjourned the meeting at 9:00 p.m. Atascadero City Council Strategic Planning Minutes January 28-29, 2011 Page 5 of 9 Approved March 8, 2011 Saturday Morning 8:30 Mayor O'Malley called the meeting to order at 8:40 a.m. He welcomed everyone to the Workshop and reviewed the discussions from last night's session. ROLL CALL: Present: Council Members Clay, Fonzi, Kelley, Sturtevant and Mayor O'Malley Absent: None Others Present: City Clerk/Assistant to City Manager Marcia McClure Torgerson Staff Present: City Manager Wade McKinney, Assistant City Manager Jim Lewis, Administrative Services Director Rachelle Rickard, Community Development Director Warren Frace, Public Works Director Russ Thompson, Community Services Director Brady Cherry, Acting Police Chief Steve Gesell, Fire Chief Kurt Stone, and City Attorney Brian Pierik. PUBLIC COMMENT: None What would you like the City to look like in three years? The City Council discussed what they would like the City to look like in three years: • Vibrant Tourist Destination • Authentic/High Tech-High Touch • More Downtown Activity • Eagle Ranch Conference Center • Hotel/Conference/Small Conventions • Tourism Districts • Maintain Rural Character • Local Food/Art/Culture • High End Experiences • Capture more of Savor the Central Coast • More Streetscape • Hub of North County • Build on "SLO" Lifestyle • Internet Advertising/Promotions — Facebook/Social Media • Fast Progress • Eliminate leakage — reverse to 20m+ Atascadero City Council Strategic Planning Minutes January 28-29, 2011 Page 6 of 9 Approved March 8, 2011 • Variety of district experiences am • Footbridge, Hoff property completed, Historic City Hall • Expanded shopping experiences • Expand on talents of residents • New frontage of Zoo/Lake Park • Adopt Santa Margarita Ranch • Expanded banner system Review Strategic Planning Progress ❑ Financial condition and strategy ❑ Administrative Services Director Rachelle Rickard reviewed with Council and answered questions. There was discussion on how the City can survive the economic crisis and maintain reserves. Mayor O'Malley recessed the meeting at 10:15 a.m. Mayor O'Malley reconvened the meeting at 10:25 a.m. PUBLIC COMMENT: None Review Strategic Planning Progress - continued ❑ Economic Development and Redevelopment ❑ Spend time on good investments ❑ Consider how we stimulate people to come here = marketing. ❑ Invest locally in smaller projects — set up workshop with attorneys and consultants so Council can explore all the options — invite non-profits ❑ Fencing options The City Council reviewed the following list of policy issues and gave staff suggestions and individual direction: • Balancing the budget • Economic development • Redevelopment • Affordable housing • Development Codes and processing • City appearance, including improvement of the 101 corridor • Signs — businesses have a need for signs • Second units • Group homes and sober living facilities • Housing Element implementation Atascadero City Council Strategic Planning Minutes January 28-29, 2011 Page 7 of 9 Approved March 8, 2011 PUBLIC COMMENT: taw The following citizens spoke: Karyn Sturtevant, and Chuck Ward Lunch Mayor O'Malley recessed the meeting for lunch at 11:55 a.m. Mayor O'Malley reconvened the meeting at 12:27 p.m. PUBLIC COMMENT: None Complete Issue List and Discussion The City Council discussed the following list of issues they had asked to be included in this meeting. They agreed that there is interest in these issues being addressed in the future: • Economy • Permitted land uses in commercial areas • Labor Relations • County Redistricting Plan aw • County Tax Split Agreement • Paperless Agendas • Junior High School • Stadium Park Action Plan Top Goals City Manager McKinney reviewed the City Council's top goals listed below, and there was discussion about the clarification determined over the last two days. 1. Economic Development 2. Enhance and Maintain Public Safety 3. City Finances Mr. McKinney explained that staff will come back to a future City Council meeting with proposed action plans for each goal. aw Atascadero City Council Strategic Planning Minutes January 28-29, 2011 Page 8 of 9 Approved March 8, 2011 There was Council consensus to have quarterly roundtable study sessions for the City Council to discuss current issues. It was agreed that the 5`h Tuesdays would be a good time to schedule these meetings. Celebrate!! The City Council Members and Executive Management Team expressed appreciation for the opportunity to participate in these Strategic Planning Workshops. Mayor O'Malley adjourned the meeting at 1:35 p.m. MINUTES PREPARED BY: Marcia McClure Torgerson, C.M.C. City Clerk/Assistant to the City Ma ger im. err Atascadero City Council Strategic Planning Minutes January 28-29, 2011 Page 9 of 9