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Home My WebLink AboutRDA Agenda Packet 062210ARCHIVE COPY CITY CLERK CITY OF ATASCADERO COMMUNITY REDEVELOPMENT A GENC Y AGENDA Tuesday, June 22, 2010 REGULAR SESSION 6 00 P M City Hall Council Chambers 6907 EI Camino Real Atascadero, California REGULAR SESSION 6.00 P M. Moe ROLL CALL. Chairperson Kelley Vice Chairperson Clay Board Member Beraud Board Member Fonzi Board Member O'Malley APPROVAL OF AGENDA. Roll Call COMMUNITY FORUM (This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction Speakers are limited to three minutes. Please state your name and address for the record before making your presentation The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Community Forum, unless changed by the Board ) A. CONSENT CALENDAR (All items on the consent calendar are considered to be routine and non -controversial by City staff and will be approved by one motion if no member of the Agency Board or public wishes to comment or ask questions If comment or discussion is desired by anyone, the item will be removed from the consent calendar and will be considered in the listed sequence with an opportunity for any member of the public to address the Agency Board concerning the item before action is taken DRAFT MINUTES Agency meeting draft minutes are listed on the Consent Calendar for approval of the minutes Should anyone wish to request an amendment to draft minutes, the item will be removed from the Consent Calendar and their suggestion will be considered by the Agency Board If anyone desires to express their opinion concerning issues included in draft minutes, they should share their opinion during the Community Forum portion of this meeting ) 1 Community Redevelopment Agency Draft Special Meeting Minutes — May 11, 2010 ■ Board Secretary Recommendation. Board approve the Community Redevelopment Agency minutes of May 11, 2010 [Board Secretary] B PUBLIC HEARINGS None. C MANAGEMENT REPORTS Main Street Work Program and Funding ■ Fiscal Impact: The cost of the program is $30,000 and is funded in the Redevelopment Agency General Fund ■ Recommendation. Agency Board set the funding level for Atascadero Main Street at $30,000 for 2010-11 [Executive Director] 2. Potential Redevelopment Projects ■ Fiscal Impact: None ■ Recommendation. Agency Board adopt a priority list of redevelopment projects [Executive Director] BOARD ANNOUNCEMENTS AND REPORTS (On their own initiative, the Board Members may make a brief announcement or a brief report on their own activities Board Members may ask a question for clarification, make a referral to staff or take action to have staff place a matter of business on a future agenda. The Board may take action on items listed on the Agenda.) D ADJOURNMENT TO PUBLIC FINANCING AUTHORITY SPECIAL MEETING 2 9 0n CITY OF ATASCADERO COMMUNITY REDEVELOPMENT AGENCY AMENDED AGENDA Tuesday, June 22, 2010 REGULAR SESSION 6 00 P M City Hall Council Chambers 6907 EI Camino Real Atascadero, California VAW COMMUNITY REDEVELOPMENT AGENCY CLOSED SESSION 5 30 P M 1 PUBLIC COMMENT — CLOSED SESSION 2. CALL TO ORDER a Conference with Real Property Negotiators (Govt. Code Sec 54956 8) Property- 4711 EI Camino Real, Atascadero, CA, APN #029-271- 001 Agency Negotiator- Wade McKinney, Executive Director Negotiating Parties Charles Treatch Under Negotiation Instruction to negotiator will concern price and terms of payment 3. ADJOURN CLOSED SESSION REPORT REGULAR SESSION 6 00 P M on ROLL CALL Chairperson Kelley Vice Chairperson Clay Board Member Beraud Board Member Fonzi Board Member O'Malley APPROVAL OF AGENDA. Roll Call COMMUNITY FORUM (This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction Speakers are limited to three minutes Please state your name and address for the record before making your presentation The Board may take action to direct the staff to place a matter of business on a future agenda A maximum of 30 minutes will be allowed for Community Forum, unless changed by the Board ) A. CONSENT CALENDAR (All items on the consent calendar are considered to be routine and non -controversial by City staff and will be approved by one motion if no member of the Agency Board or public wishes to comment or ask questions If comment or discussion is desired by anyone, the item will be removed from the consent calendar and will be considered in the listed sequence with an opportunity for any member of the public to address the Agency Board concerning the item before action is taken DRAFT MINUTES Agency meeting draft minutes are listed on the Consent Calendar for approval of the minutes Should anyone wish to request an amendment to draft minutes, the item will be removed from the Consent Calendar and their suggestion will be considered by the Agency Board If anyone desires to express their opinion concerning issues included in draft minutes, they should share their opinion during the Community Forum portion of this meeting ) 1 Community Redevelopment Agency Draft Special Meeting Minutes — May 11, 2010 ■ Board Secretary Recommendation. Board approve the Community Redevelopment Agency minutes of May 11, 2010 [Board Secretary] B PUBLIC HEARINGS None. C MANAGEMENT REPORTS Main Street Work Program and Funding ■ Fiscal Impact: The cost of the program is $30,000 and is funded in the Redevelopment Agency General Fund ■ Recommendation. Agency Board set the funding level for Atascadero Main Street at $30,000 for 2010-11 [Executive Director] E5 2. Potential Redevelopment Projects ■ Fiscal Impact: None *AW ■ Recommendation. Agency Board adopt a priority list of redevelopment projects [Executive Director] BOARD ANNOUNCEMENTS AND REPORTS (On their own initiative, the Board Members may make a brief announcement or a brief report on their own activities Board Members may ask a question for clarification, make a referral to staff or take action to have staff place a matter of business on a future agenda. The Board may take action on items listed on the Agenda.) D ADJOURNMENT TO PUBLIC FINANCING AUTHORITY SPECIAL MEETING cm 05 P5 PUBLIC NOTICE ADDENDUM TO ATASCADERO COMMUNITY REDEVELOPMENT AGENCY AGENDA THE FOLLOWING ITEM IS HEREBY ADDED TO THE ATASCADERO COMMUNITY REDEVELOPMENT AGENCY AGENDA FOR June 22, 2010 COMMUNITY REDEVELOPMENT AGENCY CLOSED SESSION 5 30 P M PUBLIC COMMENT — CLOSED SESSION 2. CALL TO ORDER a. Conference with Real Property Negotiators (Govt. Code Sec 54956 8) Property, 4711 EI Camino Real, Atascadero, CA, APN #029-271- 001 Agency Negotiator- Wade McKinney, Executive Director Negotiating Parties Charles Treatch Under Negotiation Instruction to negotiator will concern price and terms of payment 3. ADJOURN CLOSED SESSION REPORT STATE OF CALIFORNIA COUNTY OF SAN LUIS OBISPO CITY OF ATASCADERO I Victoria Randall Deputy City Clerk of the City of Atascadero declare under the penalty of perjury that the foregoing addendum for the June 22, 2010 Regular Session of the Atascadero Community Redevelopment Agency was posted on June 16 2010 at the Atascadero City Hall, 6907 EI Camino Real Atascadero CA 93422 and was available for public review in the Customer Service Center at that location. Signed this 16th day of June 2010, at Atascadero California. Victoria Randall, Deputy City Clerk City of Atascadero M ITEM NUMBER- RA A - 1 DATE. 06/22/10 S --i i»fa >tsiar CITY OF ATASCADERO COMMUNITY REDEVELOPMENT AGENCY SPECIAL MEETING DRAFT MINUTES Tuesday, May 11, 2010 REGULAR SESSION 6 00 P M City Hall Council Chambers 6907 El Camino Real VA"'' Atascadero, California En REGULAR SESSION 6 00 P M. Chairperson Kelley called the meeting to order at 6 03 p m ROLL CALL. Present: Board Members Beraud, O'Malley, Fonzi, Vice Chairperson Clay and Chairperson Kelley Others Present: Board Secretary Marcia McClure Torgerson Staff Present: Executive Director Wade McKinney, Assistant Executive Director Jim Lewis, Police Chief Jim Mulhall, Community Development Director Warren Frace, Administrative Services Director Rachelle Rickard, Public Works Director Russ Thompson and City Attorney Brian Pierik. RDA Draft Special Meeting Minutes of 5/11/10 Page 1 of 3 3 APPROVAL OF AGENDA. Roll Call MOTION By Board Member Fonzi and seconded by Board Member Beraud to approve the agenda. Motion passed 5.0 by a roll -call vote. COMMUNITY FORUM None A. CONSENT CALENDAR 1 Community Redevelopment Agency Draft Special Meeting Minutes — March 23, 2010 ■ Board Secretary Recommendation. Board approve the Community Redevelopment Agency minutes of March 23, 2010 [Board Secretary] MOTION By Vice Chairperson Clay and seconded by Board Member Beraud to approve the Consent Calendar Motion passed 5.0 by a roll -call vote. B PUBLIC HEARINGS None. C MANAGEMENT REPORTS 1 Potential Redevelopment Projects ■ Recommendation. Agency Board adopt a list of redevelopment projects and prioritize them [Executive Director] Executive Director Wade McKinney gave the staff report and answered questions from the Council PUBLIC COMMENT Joan O'Keefe expressed her preferences and concerns on the potential project list. Karyn Sturtevant, President of Main Street, strongly supports downtown bathrooms and downtown parking Chairperson Kelley closed the Public Comment period. Each City Council Member ranked the items in the potential project list in the staff report. RDA Draft Special Meeting Minutes of 5/11/10 Page 2 of 3 M IJ on There was Council consensus to direct staff to return to a future meeting with more detailed information concerning the following potential projects 1 Wayfinding signage '" 2 Pedestrian bridge over Atascadero Creek 3 Downtown parking 4 Transit center 5 Downtown restroom 6 Stadium park improvements 7 Via Road industrial master plan BOARD ANNOUNCEMENTS AND REPORTS None D ADJOURNMENT TO CITY COUNCIL MEETING Chairperson Kelley adjourned the meeting at 6.24 p m MINUTES PREPARED BY Marcia McClure Torgerson, C M C City Clerk / Board Secretary RDA Draft Special Meeting Minutes of 5/11/10 Page 3 of 3 11 F5 M Im ITEM NUMBER RAC -1 DATE. 06/22/10 Community Redevelopment Agency of Atascadero Staff Report - Executive Director Main Street Work Program and Funding RECOMMENDATIONS Agency Board set the funding level for Atascadero Main Street at $30,000 for 2010-11 DISCUSSION In November 2009 the Redevelopment Agency restructured the funding for tourism, marketing and Main Street. At that meeting, relative to Main Street, the Board took two actions 1 Direct Staff to set the funding level for Atascadero Main Street for January 1, 2009 — June 30, 2009, and authorize the Executive Director to execute a Memorandum of Understanding and an amended Agreement for Downtown Revitalization Services with Atascadero Main Street; and, 2. Direct Staff to report back in six months with a work plan and a budget proposal for Main Street. Attached is the work plan developed by Main Street. The plan maintains the current funding level and sets forth the action plan Main Street intends to implement in the next fiscal year Staff has continued to work closely with Main Street and with SW Martin and Associates The new structure is evolving into a strong program and continuing the work of Main Street. FISCAL IMPACT The cost of the program is $30,000 and is funded in the Redevelopment Agency General Fund ATTACHMENTS Atascadero Main Street Work Plan 7 m En Attachment 1 Atascadero Main Street Work Plan FY 2010-11 DRAFT ONLY TABLE OF CONTENTS Executive Summary Mission Statement. Operational Philosophy Implementation Process Work Plan Initiatives Projected Budgets Atascadero Main Street FY 2010-11 Work Plan 6/14/2010 10 3 4 4 4 5 7 Pg. 3 of 10 M 05 EXECUTIVE SUMMARY The Atascadero Main Street organization has supported the positive evolution of Atascadero's historic downtown Colony District since 2001 It operates under the principles of the official Main Street program, functioning with four standing committees • Organization • Design • Promotion • Economic Re -structuring Historically Main Street has been funded by the downtown business assessment district and the City's Redevelopment Agency The city recently reduced the downtown assessment to zero and a business stimulus strategy, reducing Main Street revenues by $10,500 per year The Redevelopment Agency has entered into a Memorandum of Understanding the Main Street that reduces revenues and expenses by approximately $60,000 per year, but also provides funding to Main Street of $30,000 per year Atascadero Main Street uses the Redevelopment Agency's funds to sustain business operations, contribute to downtown beautification, stage promotional events and work with property owners to retain and increase downtown storefronts. This work plan outlines Main Street's intended uses of $30 000 to be provided by the Redevelopment Agency during FY 2010-2011 Atascadero Main Street FY 2010-11 Work Plan 6/14/2010 Pg. 4 of 10 11 MISSION STATEMENT "To transform downtown into the historical, cultural, social, economic and special event center of Atascadero." OPERATIONAL PHILOSOPHY Atascadero Main Street will be organized and operate in accordance with the official Main Street Committee structure 1 Organization (Executive) 2. Design 3 Promotion 4 Economic Restructuring IMPLEMENTATION PROCESS Atascadero Main Street is governed by a nine -member board of directors The board meets at least annually to set priorities and budgets and monthly to oversee the organization's work plan. Atascadero Main Street operates under a Memorandum of Understanding with the Atascadero Redevelopment Agency Atascadero Main Street FY 2010-11 Work Plan 6/14/2010 12 Pg 5 of 10 In FY 2010-2011 WORK PLAN INITATIVES 1 INITIATIVE. Organization Management: Efficient organizational management is critical to the function and accountability of the Main Street program. Atascadero Main Street will continue to operate an attractive and functional business office at 6550 El Camino Real, collaborate with local and regional organizations and provide training for its board members by• • Providing office space for city management representatives (Executive Director and assistant) • Collaborating with Chamber of Commerce activities. • Associating with industry partners (e g , National Trust for Historic Preservation, California Main Street Association, and California Downtown Association) • Secunng bookkeeping and other professional services as necessary • Providing training for new and present board members • Completing the Main Street certification process 2 INITIATIVE. Design Downtown beautification. Downtown beautification is an ongoing effort of the Atascadero Main Street program. Atascadero Main Street will continue its programs by • Adding to its stock of decorative banners for display along downtown streets intersecting with El Camino Real • Contracting for the installation of holiday decorations along El Camino Real through the downtown. 3 INITIATIVE Promotion Events & communication. Special events and communication with the public have become important parts of the Main Street experience in Atascadero Main Street will continue these efforts by- Atascadero Main Street *11W FY 2010-11 Work Plan 6/14/2010 Pg. 6 of 10 13 • Presenting quality events designed to attract shoppers into the downtown area and merchant stores These events will include but not be restricted to Sweetheart Stroll, Art & Wine Tour facilitation, farmers market support, a downtown summer celebration event, assistance with Colony Days, and assistance with the City's Holiday Lighting Ceremony • Using innovative methods to communicate its message including press releases, website, social media and Internet radio 4 INITIATIVE. Economic Re -structuring Because of the impact of the economic recession, business retention and attraction are more important than ever For that reason, Main Street will place new emphasis on identifying and enticing new businesses into the downtown by• Atascadero Main Street FY 2010-11 Work Plan 6/14/2010 14 • Regularly meeting with property owners to develop ways to assist and retain existing tenants. • Producing literature and other materials necessary for enticing new businesses to locate downtown. Pg. 7 of 10 en PROJECTED BUDGETS INITIATIVE 1 ORGANIZATION Committee Expenses $ 1 50000 Board Training NSC Program $ 50000 Legal Briefing $ 40000 MS Certification Costs $ 500.00 INITIATIVE 2 Committee Expenses Downtown decorations Xmas Decorations DESIGN Atascadero Main Street FY 2010-11 Work Plan 6/14/2010 $ 1 40000 $ 1,500 00 $ 1,25000 $ 3,000.00 $ 4,25000 Direct cost of NSC Direct cost of attorney Banner replacement Xmas Decorations Pa. 8 of 10 15 INITIATIVE 3 PROMOTION Committee Expenses $ 1 50000 Internet Radio $ 4,200 00 Special events _$ 7,500.00 Sweetheart Stroll/Art Tour/Xmas $ 11 70000 INITIATIVE 4 ECONOMIC RE -STRUCTURING Committee Expenses $ 1,50000 Meetings with property owners $ 50000 Notification/Meeting expense Business Recruitment Materials $ 3,500.00 Layout/printing costs Atascadero Main Street FY 2010-11 Work Plan 6/14/2010 16 $ 4 000 00 Pg. 9 of 10 In SUMMARY BUDGET Revenues RDA $ 30 000 00 Memberships $ 1 00000 Grants $ 4 000 00 Fundraisers $ 10.000.00 Office Overhead $ 41 00000 Expenses Organization $ 1,40000 Design $ 4,25000 ECR $ 4 000 00 Promotion $ 11,700 00 Office Overhead $ 15,900.00 $ 37,250 00 Contingency $ 3,75000 Atascadero Main Street FY 2010-11 Work Plan 6/14/2010 Pg. 10 of 10 17 E5 m Mi In ITEM NUMBER RA C-2 DATE. 06/22/10 Atascadero Community Redevelopment Agency Staff Report - Executive Director Potential Redevelopment Projects RECOMMENDATION Agency Board adopt a priority list of redevelopment projects DISCUSSION The Agency Board reviewed a list of potential redevelopment projects at their May 11, 2010 meeting Board Members individually ranked the projects and the scores were compiled into a table depicting relative priorities (Attachment 1) The Agency Board then directed staff to prepare a report more fully explaining each project and estimating potential expenses In a review of the table, only one project received a vote from every Board Member- Wayfinding signage The project ranking drops off rapidly as is evident in the last column If you capture at least the top two priorities from each Board Member, then the top 10 projects would remain on the list. Stadium Park in not within the Redevelopment Area and would not be an eligible project. Below is a brief summary of the projects 1 Wayfinding Signage - Estimated Cost $50,000 - $100,000 (depending on scope) This project includes installing directional signs and City monument signs within the Redevelopment project area The signs were approved by the City Council as a portion of a previous Wayfinding program 2 Pedestrian bridge over Atascadero Creek — Estimated Cost $1,000,000 This project connects the Colony Square project with the Sunken Gardens, Colony House and City Hall parking It provides a direct connection to downtown, enhances access to parking and creates another architectural feature enhancing the downtown The project is 90% designed 3 Downtown Parking — Estimated Cost $500,000 19 The Agency had previously set aside $500,000 for downtown parking improvements. These funds were taken in the State raid of Redevelopment funds. The specific project was not identified, although it could include property purchase, improvement of existing properties, modification of the mall west of Highway 101 to increase parking, or other solutions Depending on the project, expenses could be significantly more than the $500,000 earmarked 4 Transit Center — Estimated Cost $500,000 to $800,000 The Transit Center is currently being designed and will be located on Capistrano, adjacent to Colony Square The project will likely include property or easement acquisition, road widening and a structure The project is programmed with SLOCOG and the funding has been expected from SLOCOG 5 Downtown Restroom — Estimated Cost $400,000 No work has been started on this project. A site needs to be selected and the restroom designed In the past, there has been discussion of including the restroom in a larger project along Atascadero Creek. This could be a commercial or mixed use project that tied the creek more into downtown and incorporated a public restroom The cost of the restroom facility at the Lake Park was $345,800 Along with the construction of a Downtown restroom, ongoing operating and maintenance costs would need to be considered 6 Stadium Park Improvements — Not eligible because the site is not in the Redevelopment Area. 7 Archway sign — Estimated Cost $500,000 This is a downtown design element that was included in the Wayfinding Program It was taken out of the streetscape project due to price The bid price for the structure was $486,429 The Council discussed simplifying the sign to reduce costs, however there has been no work on the alternative 8 Atascadero Creek Trail Extension — Estimated Cost $900,000 This project would extend the new creek trail to the Colony Park Community Center There is some concern that this trail would be located on the Creek Reservation behind private property The trail has not been designed 9 Economic Development -Commercial Property Purchase— Estimated Cost $2,000,000 20 In This project is anticipated to take advantage of property purchase opportunities that fir• may arise downtown The Agency may be able to purchase property, get it ready for development or tenants and then sell it, encouraging investment downtown 10 Zoo Wall —Estimated Cost $260,000 to $300,000 This is the project identified by Council that would include a sound wall, drainage improvements and a pathway along the zoo frontage Section 3 (recitals) of the Financing Agreement states that selecting a contractor and negotiating a contract could take as long as 60 months The agreement was adopted in December of 2009 making December 2014 the deadline If the project does not meet this timeline, Redevelopment Funds cannot be used Staff request that the Board review these projects and create a priority list to be completed as funding becomes available FISCAL IMPACT None ATTACHMENT Potential Redevelopment Projects — Tally sheet 21 r U W N Q N Z w W 0 p. a O F— z W w > a Q O W W w O w W —� o g a v W Cf)/ Q a Q 22 Attachment 1 M In I- N 00 CO 0� O O O O O It N N r r r r r a w oLMO JCD ry o o o W Y JLO o O O O O o U D D oM � o 0 0 o o 0 a W m w J Q LO N It N O O O O O N z0 CD 0 C o 0 o o O Co U- N0 0 0 0 0 0 0 0 o CD 0 0 0 0 0 0 00 CD 0 0 0 Co w e4 64 o69, 6s 6s o z o 0 0Co 0 LO w aD Cn Co L LL Q ^^O � U �U O O O_ E Co E C U) U Q W I aD ' E E N o f- C 0 Y V CU a) O C: m -o m L U) > .� ) C: U -C: o o co E cs a) c c 3 Cu � s 'r W Q Q N O CL Attachment 1 M In