HomeMy WebLinkAboutMinutes 031110 Special Meeting Approved April 13, 2010
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Special Joint Meeting
City of Atascadero
City Council and
Planning Commission
LA PLAZA THEATRE DEVELOPMENT
STUDY SESSION
THURSDAY, MARCH 11, 2010 - 6 00 p m.
MINUTES
Mayor Fonzi called the meeting to order at 6.00 p m and Council Member Kelley led the
Pledge of Allegiance
ROLL CALL.
Present: Council Members Clay, Beraud, Kelley, Mayor Pro Tem O'Malley,
and Mayor Fonzi
Planning Commissioners Colamarino, Schmidt, Ward, Sturtevant,
Vice Chairperson Bentz, and Chairperson Moreno
Commissioner Jack joined the meeting at 6:05 p.m.
Absent: None
Staff Present: Community Development Director Warren Frace, City
Engineer/Public Works Director Russ Thompson, City Manager
Wade McKinney, and Recording Secretary Annette Manier
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WELCOME AND INTRODUCTIONS
Community Development Director Warren Frace explained the format for this meeting
and introduced the applicants, Mr John Roush, Mr Michael Sherer, and Mr Larry
Wysong
MEETING PURPOSE AND OVERVIEW
Community Development Director Warren Frace explained the Conditional Use Permit
(CUP) process which is part of the Zoning Ordinance A theatre of this size is classified
as a CUP He discussed the Planning Commission and City Council roles and the
findings for a CUP The Road Abandonment portion of the project will go to City
Council, so the whole project will go to the City Council for approval after it goes to
Planning Commission
APPLICANT PROJECT PRESENTATION
Michael Sherer, Realtor Estate Broker with Peabody & Plum, introduced himself and
stated that he is representing the Hoff family and Tim and Mary Beth Alvord Mr Sherer
introduced John Roush, theatre operator, and Larry Wysong, the building contractor and
developer
John Roush gave a presentation to the City Council and Planning Commission and
answered questions of the Council and Commission
PUBLIC COMMENT
Eric Greening asked if it would be possible if one of the larger auditoriums could include
a stage and back stage for live-type events as well as having a screen that could pull
down He also asked if the theatre would be able to accommodate a bus stop along the
frontage
Jim Wilkins, President of the Atascadero Historical Society, thinks it would be good for
the downtown, but would like to see the pedestrian tunnel, which is very small, visited
when looking toward the future
Sheryle Machado, applauded the efforts of the applicant. She would like the theatre to
have the ability to have a performing arts theatre She asked if there would be a place
in the project to have table seating so someone can rent a portion of the building She
also encouraged the City to think about the need for more public restrooms in the
downtown which would be needed in the downtown if there is more development.
Katrin Colamarino thinks it is a good idea to expand the downtown She is an advisory
board member for the Performing Arts Center and they have done a feasibility study
which has established a need for a Performing Arts Center in a north county location
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George Schroff stated that the LaPlaza Theatre project is not an intelligent proposal for
Atascadero He read from his letter and turned it in for the record (Exhibit A)
Charlie Carlin said that Mr Roush knows his business and believes two theatres could
support our 27,000 people in Atascadero We support multiples of all kinds of things
He urges the Council to vote for the project. It will help our downtown and will bring
more people and upgrades to Atascadero
Robert Winslow stated that the market will determine whether the theatre will make it or
not. He encouraged the Council and Commission to determine if the project complies
with the Zoning Ordinance and General Plan The lot was identified in the Downtown
Revitalization Plan as a key area for being able to maintain view shed from the freeway
He asked if there was a height variance requested with the project. The Zoning Code
specifically says "a wide range of retail shops" is encouraged in the downtown district
and asked if two 10-screen theatres would do this As a civil engineer, EI Camino Real
has been characterized as one of the most underutilized roads in the County If you
take it down to one lane it will be clogging an artery and more people will get on the
freeway to go around town instead of through it. The environmental requirements
should have an economic study to make sure this project would not be to the detriment
to other projects downtown
Thom Jess, Architect with Colony Square project and the other movie theatre said he is
not anti-development. He has a number of questions he would like addressed in
regards to the scope of the project, parking requirements, and height which will block
the view from the freeway, as well as the amount of street frontage being taken out.
Karyn Sturtevant encouraged Council and Commission to pursue the project so the
developer can move forward She understands the concern about the height, but
commented that you cannot see the Rotunda from the freeway We are trying to get the
downtown going We have an opportunity and a local man who is willing to put his own
money into our city and he is willing to take it seriously
Lee Perkins had some concerns about two competing 10-screen theatres, but with the
explanation she heard tonight, the project sounds nice and interesting She likes the
idea of making EI Camino Real one lane
Jim Shores said his family has been in downtown 56 years Back then we had
competition, a bowling alley, and grocery stores Competition makes for a lot of foot
traffic We spent a lot of money on Sunken Gardens and the park. He was in Paso
Robles Friday night and could not believe the foot traffic; that's what creates business
Atascadero needs a parking problem Let's prove we can do this as businesses are
suffering
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Edward Veek has to go to Paso Robles and San Luis Obispo to go to the movies If we
had two theatres, we could have two different types of films He is looking forward to
having a 2nd movie theatre in town
Bill Arkfeld and Bobbie Nunez own The Artery in downtown Atascadero They are
100% behind this proposal The idea of EI Camino Real being one lane is a good idea
as it will support retail
Mayor Fonzi closed the Public Comment period.
City Council Members, Planning Commissioners, staff, and the applicant had more
discussion and addressed questions and comments brought up during the public
comment portion of the meeting
Mayor Fonzi adjourned the meeting at 7:50 p.m. for a break.
Mayor Fonzi called the meeting back to order at 7:55 p.m.
DISCUSSION OF KEY ISSUES
Community Development Director Warren Frace spoke about the following six key
issues
• Project Feasibility
• Future Phases
• Parking
• Road Abandonments
• Height Restriction Waiver
• Deferred Plans
Council Members and Commissioners asked the applicant questions regarding the
above-key issues The applicants and Community Development Director Frace
answered the questions from Council and Commission
Mayor Fonzi re-opened the Public Comment portion of the meeting
Jim Harrison, owner of the Colony Square Movie Theatre said this meeting is like a
circus He said that Mr Roush said something about spending $23,000, he (Mr
Harrison) spent hundreds of thousands of dollars on drainage, utilities, and easements
for the Colony Square project. What he is hearing is that everyone wants to approve the
project right now There appears to be no consideration in the 7-8 million dollars spent
on the Colony Square project, even after the City's consultant said the project would not
be feasible financially Despite that, they proceeded because of the importance of this
gateway to Atascadero The circumstances of Mr Roush withdrawing from Colony
Square project have not come out publicly It appears that the most important thing is
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that these three gentlemen are living in this town It appears that some issues are being
shoved under the carpet in a rush to "get more retail " The Colony Square theatre is
doing the same thing that Mr Roush is proposing with the high tech digital equipment
and they are putting 31/2-4 million dollars into the interior with the digital and electronic
equipment. He is disappointed and flabbergasted
Mayor Fonzi closed the Public Comment period.
WRAP UP
Mayor Pro Tem Fonzi said she believes they have given staff direction on where they
want to go and questions they would need to have answered Dr Harrison has raised
some points and we will give that some thought. The Council's direction has been that
economic development is the City's #1 priority She would like to see what they get
back in terms of product and will give it consideration at that point.
ADJOURNMENT Mayor Fonzi adjourned the meeting at 9 12 p.m.
MINUTES PREPARED BY
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Annette Manier, Administrative Assistant
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The following exhibits are available in the Community Development Department:
Exhibit A—Letter from George Schroff
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Adopted by CC on 4-13-10
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