HomeMy WebLinkAboutRA 2009-001RESOLUTION NO. RA 2009-001
A RESOLUTION OF THE CITY OF ATASCADERO
COMMUNITY REDEVELOPMENT AGENCY
APPROVING THE TRANSFER OF THE
MARKETING AGREEMENT FOR DOWNTOWN ATASCADERO
AND THE CITY OF ATASCADERO
THE ATASCADERO COMMUNITY REDEVELOPMENT AGENCY RESOLVES
AS FOLLOWS:
SECTION 1: The Agency finds as follows:
A. The Atascadero Community Redevelopment Agency (Agency) has received from
Carlton Hotel Investments, LLC (Carlton) a request for the Agency to consent to the
transfer of the Marketing Agreement for Downtown Atascadero and the City of
Atascadero, dated August 12, 2003 (Marketing Agreement), a true copy of which is
attached hereto as Exhibit "A", and hereby incorporated by this reference.
B. The proposed transfer is by the Carlton to James E. Smith, Trustee of the James E.
Smith Law Firm 401k Profit Sharing Plan as to an undivided 50% (Smith) and Clifford
Branch, Trustee of the Clifford Branch Trust dated January 11, 2006, as to an undivided
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50% (Branch) (Smith and Branch are collectively referred to as Transferees).
C. Paragraph 4 of the Marketing Agreement reads as follows:
"4. Carlton Hotel shall not assign or transfer any interest in this contract whether by
assignment or novation to any person without the prior written consent of Agency, which
consent shall not be unreasonably withheld, conditioned or delayed."
D. Billboards in the City of Atascadero are governed by Atascadero Municipal Code
Title 9, Chapter 15 entitled "Signs".
E. Atascadero Municipal Code Section 9-15.003(d)(1) prohibits billboards in the City
of Atascadero, subject to certain exemptions.
F. Atascadero Municipal Code Section 9-15.003(c)(14) "Exempt Signs" provides for an
exemption from the billboard prohibition and reads as follows: "(14) Redevelopment
Projects. Any sign program approved and entered into by the Community
Redevelopment Agency so long as the program is otherwise consistent with the General
Plan of the City of Atascadero.".
G. The Marketing Agreement was entered pursuant to the provisions of Atascadero
Municipal Code 9-15.003(c)(14) as a program of the Agency to market downtown
Atascadero and the City of Atascadero.
Community Redevelopment Agency of Atascadero
Resolution No. RA 2009-001
Page 2
H. If the Marketing Agreement is terminated for any reason, then the billboards
referenced in the Marketing Agreement must be removed as the billboards would no
longer be an authorized exemption to the prohibition on billboards unless there is another
Agreement entered by the Agency pursuant to Atascadero Municipal Code Section 9-
15.003(c)(14).
SECTION 2: The Agency hereby approves the proposed transfer of the Marketing
Agreement from the Carlton to Transferees.
PASSED AND ADOPTED at the regular meeting of the Atascadero Community
Redevelopment Agency held on the 12th of May, 2009.
ATTEST:
Marcia McClure Torgerson, C.M
Board Secretary
APPRO AS TO F RM:
r
Brian A. Pierik, Agency Counsel
ATASCADERO COMMUNITY
R EVELOPMEAGENCY
Tom O'Malley, rd Chairperson
Community Redevelopment Agency of Atascadero `mmunity Redevelopment
Resolution No. RA 2009-001 A of Atascadero
Page 3 Contract d 04 -2003
MARKETING AGREEMENT FOR DOWNTOWN ATASCADERO
and CITY OF ATASCADERO BETWEEN THE COMMUNITY
REDEVELOPMENT AGENCY OF ATASCADERO AND
CARLTON HOTEL INVESTMENTS, LLC.
This Agreement, ("Agreement") is made on 2003, by and
between the Community Redevelopment Agency o Atascadero ("Agency"), and Carlton
Hotel Investments, LLC, a California Limited Liability Company ("Carlton Hotel").
1. The term of this Agreement shall be for a period of fifteen (15) years, commencing on
_JSL, , 2003 (the "Initial Term"). Carlton Hotel shall have the option to
And the Initial Term for two (2) successive terms of seven (7) years each.
A. Termination: This Agreement may be terminated prior to the end of the then
existing term as follows:
1. Upon the Carlton Hotel ceasing operation, unless this
Agreement is extended by mutual agreement of the parties;
2. Upon loss of State entitlements for Billboards one (1), two
(2) and three (3) and the subsequent removal or dismantling
of the above referenced billboards.
3. Termination of this Agreement shall be accompanied by
removal of billboard display materials promoting Downtown
Atascadero and the City of Atascadero.
2. Agency appoints and designates Carlton Hotel as its agent to market Downtown
Atascadero and City of Atascadero through the use of three (3) -highway
advertising billboards within the city limits of the City of Atascadero.
EXHIBIT A
Community Redevelopment Agency of Atascadero *_eommunity Redevelopment
Resolution No. RA 2009-001 Agency of Atascadero
Page 4 Contract
3. Carlton Hotel, at its sole expense, shall obtain appropriate sites, obtain all
entitlements including but not limited to State and local permits, and provide for
the construction, maintenance and ownership and/or leasehold of three highway -
advertising billboards as described below:
A. Billboard #1 (Exhibit A) shall be constructed on property located at 2600 El
Camino Real located east of State Highway 101. The billboard sign faces shall
be a maximum of fourteen (l 4) feet in height, forty (40) feet in width, and the
structure shall be a maximum of thirty-five (35) feet in height. The
southbound sign face pursuant to Section 3.E below, shall contain a display
promoting the Carlton Hotel. The southbound face shall also include an
"extension/tag-on sign" to promote Downtown Atascadero and/or City of
Atascadero. Dimensions for the "extension/tag-on sign" shall be forty feet
wide by three feet high (40'x 3'). The northbound sign face shall be leased by
the owner for advertising pursuant to Section 3 .G of this Agreement.
B. Billboard #2 (Exhibit B) shall be constructed along State Highway 101 in the
southerly portion of the City on property located at 8981 La Linia Street. The
billboard sign faces shall be a maximum of fourteen (14) feet in height, forty
(40) feet in width, and the structure a maximum of thirty-five (35) feet in
height. The northbound sign face shall contain a display promoting the
Carlton Hotel. The northbound face shall also include an "extension/tag-on
sign" to promote Downtown Atascadero and/or City of Atascadero.
Dimensions for the "extension/tag-on sign" shall be forty feet wide by three
feet high (40'x 3'). The southbound sign face may be leased by the owner for
advertising pursuant to Section 3.G of this Agreement.
C. Billboard #3 (Exhibit C) shall be constructed along State Highway 101 in the
northern portion of the City on property located at 1516 El Camino Real east
of Highway 101. The billboard sign faces shall be a maximum of fourteen
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Community Redevelopment Agency of Atascadero community Redevelopment
Resolution No. RA 2009-001 Agency of Atascadero
Page 5 Contract
(14) feet in height, forty (40) feet in width, and the structure a maximum of
thirty-five (35) feet in height. The southbound sign face shall contain a
display promoting the Carlton Hotel. The southbound sign face shall also
include an "extension/tag-on sign" to promote Downtown Atascadero and/or
City of Atascadero. Dimensions for the city "extension/tag-on sign" shall be
forty feet wide by three feet high (40'x 3'). The northbound sign face may be
leased by the owner for advertising pursuant to Section 3.G of this Agreement.
D. The sign faces shall be maintained at all times in good condition, reasonable
wear and tear excepted, by Carlton Hotel at its sole expense and Carlton Hotel
shall change the signs and "extension/tag-on" signs periodically at its sole
expense. "Extension/tag-on" signs, if requested by Agency, shall be changed
no less than 4 times a year, and no more than 8 times a year to promote
Downtown Atascadero or City of Atascadero events and marketing
campaigns.
E. Carlton Hotel agrees not to allow any advertising of Tobacco, Pornography,
Profanity, and Alcoholic Beverages (except Wine, Winery Tasting Rooms or
Vineyards) on any sign face.
F. Any illumination of signs shall be installed under the sign, diverted upward
and shall be confined to the billboard face(s) and shall not cause any glare to
vehicular traffic or other properties. Illumination systems shall be kept in
good working order at all times for dusk -to -dawn illumination.
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Community Redevelopment Agency of Atascadero fin✓
Community Redevelopment
Resolution No. RA 2009-001 Agency of Atascadero
Page 6 Contract
G. Prior to issuance of sign permits, Carlton Hotel shall provide certificates of
site control and consent by the owners of all sites to the termination provisions
of this agreement. The owners shall agree that they will be estopped from
asserting any right to maintain the billboards in the event of any default
described in paragraph 10 below.
4. Carlton Hotel shall not assign or transfer any interest in this contract whether by
assignment or novation, to any person without the prior express written consent of
Agency, which consent shall not be unreasonably withheld, conditioned or
delayed.
5. Carlton shall indemnify, defend, and hold harmless the Agency, its officers,
officials, agents and employees from and against any and all claims, damages,
liability costs, losses, and expenses including without limitation to court costs and
reasonable attorney's fees arising out of or in connection with the Carlton Hotel's
negligent performance of work here under or its negligent failure to comply with
any of its obligations contained in this Agreement, except for any loss or damage
which was caused by the negligence or willful misconduct of the Agency.
6. This Agreement may be amended only by a writing signed by each of the parties.
7. If any term or provision hereof shall be held invalid or unenforceable, the
remainder of this Agreement and any application of the terms and provisions
thereof shall not be affected thereby, but shall be valid and enforceable.
8. The waiver of any breach of any of the provisions of this Agreement by Agency
shall not be a continuing waiver or a waiver of any subsequent breach by Carlton
Hotel either of the same or any other provisions of this Agreement.
9. Time is of the essence of this Agreement
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Community Redevelopment Agency of Atascadero ` ommunity Redevelopment
Resolution No. RA 2009-001 Agency of Atascadero
Page 7 Contract
10. The express permission of the Community Redevelopment Agency of Atascadero
and the City of Atascadero for CARLTON Hotel Investments LLC to own,
operate and lease the aforementioned billboards is immediately revocable upon
any of the following events:
A. Failure by CARLTON Hotel Investments LLC to complete
construction of hotel project by December 31, 2004,
B. Failure to open and operate hotel by April 30, 2005, or
C. Closure of hotel, after opening, lasting longer than 6 months.
11. Miscellaneous Provisions:
A. The Carlton Hotel shall designate a project manager who at all
times shall represent the Carlton Hotel before the Agency on all matters relating
to this Agreement.
B. The Carlton Hotel shall keep itself fully informed of, shall observe
and comply with, and shall use reasonable efforts to cause any and all persons,
firms or corporations employed by it or under its control to observe and comply
with, applicable federal, state, county and municipal laws, ordinances,
regulations, orders and decrees which in any material manner affect those
engaged or employed on the work described by this Agreement or the materials
used or which in any way affect the conduct of the work.
C. Carlton Hotel shall not engage in unlawful employment
discrimination, which in any manner affect those engaged or employed on the
work described by this agreement. Such unlawful employment discrimination
includes, but is not limited to, employment discrimination based upon a person's
race, religious creed, color, national origin, ancestry, physical handicap, medical
condition, marital status, gender, citizenship or sexual orientation.
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Community Redevelopment Agency of Atascadero
Resolution No. RA 2009-001
Page 8
Community Redevelopment
Agency of Atascadero
Contract
D. This Contract shall be interpreted and governed by the laws of the
State of California. Any action arising out of this Contract shall be brought in San
Luis Obispo County, California, regardless of where else venue may lie.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.
COMMUNITY REDEVELOPMENT
AGENCY ofATASCADERO
By:
_O& , 44
Wade G. McKinney, Executive I
rector
Date:
APP VEDD AS F RM:
B
Roy, a ey, City/Ngenty Counsel
ATTEST:
B ft/k-1
Marcia Torgerson, City Clerk
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CARLTON Hotel Investments, LLC
Cal forn- Limited Liab' t ompany
By:1
Title: �"" `3"" j f J -
Date: L `l