HomeMy WebLinkAboutRDA Agenda Packet 011309CITY OF ATASCADERO
COMMUNITY REDEVELOPMENT AGENCY
AGENDA
Tuesday, January 13, 2009
REGULAR SESSION 6 00 P M
City Hall Council Chambers
6907 EI Camino Real
Atascadero, California
REGULAR SESSION 6 00 P M.
ROLL CALL. Chairperson O'Malley
Vice Chairperson Kelley
Board Member Beraud
Board Member Clay
Board Member Fonzi
APPROVAL OF AGENDA. Roll Call
COMMUNITY FORUM (This portion of the meeting is reserved for persons wanting to
address the Board on any matter not on this agenda and over which the Board has
jurisdiction Speakers are limited to three minutes Please state your name and
address for the record before making your presentation The Board may take action to
direct the staff to place a matter of business on a future agenda A maximum of 30
minutes will be allowed for Community Forum, unless changed by the Board )
A. CONSENT CALENDAR (All items on the consent calendar are considered to
be routine and non -controversial by City staff and will be approved by one motion
if no member of the Agency Board or public wishes to comment or ask questions
If comment or discussion is desired by anyone, the item will be removed from the
consent calendar and will be considered in the listed sequence with an
opportunity for any member of the public to address the Agency Board
concerning the item before action is taken DRAFT MINUTES Agency meeting
draft minutes are listed on the Consent Calendar for approval of the minutes
Should anyone wish to request an amendment to draft minutes, the item will be
removed from the Consent Calendar and their suggestion will be considered by
the Agency Board If anyone desires to express their opinion concerning issues
included in draft minutes, they should share their opinion during the Community
Forum portion of this meeting )
1 Community Redevelopment Agency Draft Minutes — November 25, 2008
■ Board Secretary Recommendation. Board approve the Community
Redevelopment Agency minutes of November 25, 2008 [Board
Secretary]
2. Community Redevelopment Agency Draft Minutes — December 9, 2008
■ Board Secretary Recommendation. Board approve the Community
Redevelopment Agency minutes of December 9, 2008 [Board Secretary]
3. Annual Report from Atascadero Main Street
■ Recommendation. Agency Board receive the Annual Report and
Supplemental Report from Atascadero Main Street
■ Fiscal Impact: None [Executive Director]
B PUBLIC HEARINGS None.
C MANAGEMENT REPORTS
1 Fiscal Year 2007-2008 Audit
■ Recommendation. Agency Board review and accept the financial audit for
the period ending June 30, 2008
■ Fiscal Impact: None [Executive Director]
2. Purchase of Chamber of Commerce Building - (6550 EI Camino Real
■ Recommendation. Agency Board
1 Authorize the purchase of the building at 6550 EI Camino Real for
$10,000 00, and,
2 Appropriate $11,500 in Redevelopment Agency Funds for the
purchase and maintenance of the building
■ Fiscal Impact: The total cost to the Agency is expected to be $11,500,
$10,000 for the purchase of the building, $500 in repairs to the building
and $1,000 for the lease of land under the building from the City
[Executive Director]
BOARD ANNOUNCEMENTS AND REPORTS (On their own initiative, the Board
Members may make a brief announcement or a brief report on their own activities
Board Members may ask a question for clarification, make a referral to staff or take
action to have staff place a matter of business on a future agenda. The Board may take
action on items listed on the Agenda.)
D ADJOURNMENT TO CITY COUNCIL MEETING
ITEM NUMBER RA A-1
DATE 01/13/09
CITY OF A TA SCA DERO
CITY COUNCIL
DRAFT MINUTES
Tuesday, November 25, 20089 6 00 p m
REGULAR SESSION - 6 00 P M
Chairperson Beraud called the meeting of the Atascadero Community Redevelopment
Agency to order at 6 00 p m
ROLL CALL
Present: Board Members Brennler, Clay, O'Malley, Vice Chairperson Luna
and Chairperson Beraud
Absent: None
Others Present: Board Secretary Marcia McClure Torgerson, and Recording
Secretary Susanne Anshen
Staff Present: Executive Director Wade McKinney, Assistant Executive Director
Jim Lewis, Board Counsel Brian Pierik, Community Development
Director Warren Frace, Community Services Director Brady Cherry,
and Police Chief Jim Mulhall
APPROVAL OF AGENDA
MOTION By Board Member Brennler and seconded by Board Member
Luna to approve the Agenda.
Motion passed 5.0 by a roll -call vote.
COMMUNITY FORUM
None
Draft RDA Minutes of 11/25/08
Page 1 of 2
CONSENT CALENDAR
Affordable Housing Funds Policy
■ Fiscal Impact: Adoption of this Policy has no fiscal impact. However,
adoption of this policy allows the City to facilitate in the financial
participation of affordable housing projects
■ Recommendation. Adopt Draft Resolution, adopting the City of
Atascadero Affordable Housing Funds Policy with attached Affordable
Housing Participation Checklist [Executive Director]
APPROVAL OF CONSENT CALENDAR
MOTION By Board Member O'Malley and seconded by Board Member
Clay to approve the Consent Calendar (Item No. 1 — Resolution
No. RA 2008-004).
Motion passed 5.0 by a roll -call vote.
PUBLIC HEARINGS - None
BOARD ANNOUNCEMENTS AND REPORTS - None
ADJOURNMENT
Chairperson Beraud adjourned the meeting at 6 05 p m to the next regularly scheduled
meeting of the Redevelopment Agency
MINUTES PREPARED BY
Susanne Curtis Anshen, Deputy City Clerk
Draft RDA Minutes of 11/25/08
Page 2of2
ITEM NUMBER RA A-2
DATE 01/13/09
CITY OF ATASCADERO
COMMUNITY REDEVELOPMENT A GENC Y
DRAFT MINUTES
Tuesday, December 9, 2008, 6 00 p m
REGULAR SESSION - 6 00 P M.
ROLL CALL.
Present: Board Members Brennler, Clay, O'Malley, Vice Chairperson Luna
and Chairperson Beraud
Absent: None
Others Present: Board Secretary Marcia McClure Torgerson, and Recording
Secretary Susanne Anshen
Staff Present: Executive Director Wade McKinney, Assistant Executive Director
Jim Lewis, Board Counsel Brian Pierik, Interim Public Works
Director Geoff English, Chief of Police Jim Mulhall, and
Administrative Services Director Rachelle Rickard
APPROVAL OF AGENDA.
MOTION By Vice Chairperson Luna and seconded by Board Member
Brennler to approve the agenda.
Motion passed 5.0 on a roll -call vote.
RDA Draft Minutes of 12/9/08
Page 1 of 5
ITEM NUMBER RA A-2
DATE 01/13/09
COMMUNITY FORUM
Anne Ketcherside presented Mike Brennler with a Bat because he bats 100 percent;
and presented George Luna with a gavel engraved with a "U" for Ursula and a "G" for
George
A. CONSENT CALENDAR
1 Community Redevelopment Agency Draft Minutes — October 28, 2008
■ Board Secretary Recommendation. Board approve the Community
Redevelopment Agency minutes of October 28, 2008 [Board Secretary]
MOTION By Vice Chairperson Luna and seconded by Board Member
Brennler to approve Item A-1 on the Consent Calendar
Motion passed 5.0 on a roll -call vote.
Chairperson Beraud recessed the Redevelopment Agency meeting at 6:05 p.m. to
the City Council meeting.
Chairperson Beraud reconvened the Redevelopment Agency meeting at 6 49 p.m.
BOARD REORGANIZATION
1 Board Appointment of Chairperson —
City Clerk / Assistant to City Manager Marcia McClure Torgerson asked for nominations
for Chairperson
NOMINATION Board Member Clay nominated Board Member Tom
O'Malley as Chairperson and Board Member Fonzi
seconded the nomination
Nomination passed 5:0 by a roll -call vote.
2. Board Appointment of Vice -Chairperson —
City Clerk / Assistant City Manager Marcia McClure Torgerson asked for nominations
for Vice Chairperson.
NOMINATION Board Member Clay nominated Board Member Bob
Kelley as Vice Chairperson and Board Member Fonzi
seconded the nomination
Nomination passed 5:0 by a roll -call vote.
RDA Draft Minutes of 12/9/08
Page 2 of 5
ITEM NUMBER. RA A-2
DATE 01/13/09
A. CONSENT CALENDAR (continued)
2. Communitv Redevelopment Aqencv of Atascadero 2009 Meeting
Schedule
■ Fiscal Impact: None
■ Recommendation. Agency Board approve Community Redevelopment
Agency meeting schedule for 2009 [Executive Director]
MOTION By Board Member Clay and seconded by Board Member
Beraud to approve Item A-2 on the Consent Calendar
Motion passed 5.0 on a roll -call vote.
B PUBLIC HEARINGS None
C MANAGEMENT REPORTS
1 Public -Private Partnership Opportunity to Encourage Downtown
Investment
■ Fiscal Impact: If the Board decides to invest in the Colony Square project
or others, up to $1 5 million of Redevelopment Agency funds would be
pledged
■ Recommendations. Agency -
1 Adopt the Draft Resolution declaring that a distressed economic
environment exists at 6905 EI Camino Real, and,
2 Direct staff to begin discussions with Mission Community Bank and
other community banking partners in the area to
guarantee/collateral ize loans for investment in major downtown
projects including Colony Square
Assistant City Manager Jim Lewis gave the staff report and answered questions of the
Board Members
Jim Harrison, the developer for Colony Square, answered questions of the Board
Members
Anita Robertson, Mission Community Bank, reviewed the history and uniqueness of this
project as well as Mission Community Bank's certification to underwrite local projects
like Colony Square Anita Robertson answered questions of the Board Members
RDA Draft Minutes of 12/9/08
Page 3of5
ITEM NUMBER RA A-2
DATE 01/13/09
PUBLIC COMMENT
Joanne Main, Atascadero Chamber of Commerce, spoke in favor of this project.
Sandy Jack favored the proactive concept, however, is concerned about the prevailing
wage issue
Len Colamarino stated this is a very important issue for the downtown and feels the
theatre has a social importance, however, he expressed concern as to how the money
would be pledged under this project.
David Broadwater had several questions and directed the Board to his letter and
attachments presented to the Board Members (Exhibit A), asking which other projects
would be covered by this partnership, which projects would be at risk, and expressed
concern on campaign contributions from the developer
Lee Perkins questioned why partners did not move on financing in 2006 when the
grading was started and credit was not in a crisis state
Steve Martin, Executive Director of the Atascadero Main Street Association, pointed out
the benefits of this project for the revitalization of the downtown
Mary Arnold, Chairman for the Chamber of Commerce urged approval by the Council,
and asked if this funding might be in jeopardy from the state
Ray Johnson stated the purpose of the RDA was for areas that need extra effort and the
Colony Square is one of those areas
Chairperson O'Malley closed the Public Comment period
Chairperson O'Malley, City Attorney Brian Pierik, Administrative Services Director
Rachelle Rickard, and Assistant City Manager Jim Lewis addressed questions by the
public
MOTION By Board Member Clay and seconded by Board Member
Beraud to
1 Adopt the Draft Resolution declaring that a distressed
economic environment exists at 6905 EI Camino Real,
and,
2. Direct staff to begin discussions with Mission
Community Bank and other community banking
partners in the area to g uarantee/col lateral ize loans for
investment in major downtown projects including
Colony Square. (Resolution No. RA 2008-005)
Motion passes 5.0 by a roll -call vote.
RDA Draft Minutes of 12/9/08
Page 4 of 5
ITEM NUMBER RA A-2
DATE. 01/13/09
BOARD ANNOUNCEMENTS AND REPORTS None
D ADJOURNMENT
Chairperson O'Malley adjourned the meeting at 8 03 p m to the next regularly
scheduled meeting of the Redevelopment Agency
MINUTES PREPARED BY
Susanne Curtis Anshen, Recording Secretary
The following Exhibit is available for review at the City Clerk's office
Exhibit A. Memorandum dated 12/9/08 from David Broadwater to Atascadero City Council/Redevelopment
Agency (RDA) and accompanying FPPC contribution schedules.
RDA Draft Minutes of 12/9/08
Page 5 of 5
ITEM NUMBER RA A-3
DATE 01/13/09
Community Redevelopment Agency of Atascadero
Staff Report - Executive Director
Annual Report from Atascadero Main Street
RECOMMENDATION
Agency Board receive the Annual Report and Supplemental Report from Atascadero
Main Street.
DISCUSSION
The Redevelopment Agency entered into an Agreement with Atascadero Main Street in
2002 to provide Downtown Revitalization Services This Agreement automatically
renews annually by the action of the Agency Board budgeting funds for Main Street.
Pursuant to the terms of that agreement, Main Street is required to furnish an annual
report outlining the accomplishments of the preceding year, and a work plan for the
upcoming year by April 30th of each year
The Redevelopment Agency and Main Street had scheduled a Joint Meeting on May 5,
2008 to discuss funding, a facade improvement program, possible business incentive
programs, downtown physical improvements, and an evaluation of Main Street by the
Agency Board It was decided by City Staff and Main Street Staff that the Annual
Report should be deferred until after this Joint Meeting
In July 2008, Main Street submitted an Annual Report for 2007-2008 Staff reviewed
this submission with Main Street, discussing the need for a work plan to be included for
the upcoming year In November 2008, Main Street submitted a supplemental report
which includes their goals and their 2008-2009 budget.
FISCAL IMPACT None
ATTACHMENTS
1 Atascadero Main Street Annual Report — July 2008
2 Supplemental Main Street Report — November 2008
From Atascadero Main Street, Inc
To Atascadero Redevelopment Agency
Re Annual Report for 2007-08
Dt: July 23 2008-07-23
Attachment 1
V e_— U
J U L 2 3 2008
r'ITY OF A f - Ar)ERO
CITY Wi NAt�E, SO FICE
Attached you will find newsletters from 2007-08 documenting Main Street activities.
The Board of Directors, at its annual goal -setting meeting, decided to enlarge on its
mission statement by adding the following
"Atascadero Main Street will be a model for other organizations by
• Creating and maintaining a high level of events and activities to produce
excitement and foot traffic
• Effectively delivering critical business assistance services to its members
• Fostering civic pride in all its programs
• Encouraging the attitude that "In Atascadero every street is Main Street."
The Main Street Board of Directors is expected to ratify the 2008-09 budget within 30
days. That budget will reflect the additional support pledged by the RDA for
enhancing/starting events in the downtown. The approved budget will be sent to you.
If there are questions of me or the Board, please don't hesitate to contact me
Sinc
Steven W Martin&
Executive Director
Atascadero Main Street, Inc. — P O Box 3090 — 5901 East Mall Atascadero CA 93423
Ph 805 462-0177 — Fx: 805 462.0173
www.atascaderomainstreet.org — info@atascaderomainstreet.org
Tuesday Memo
7/10/07 - Main Street: 462-0177
Music returns to Farmers Market
Beginning Wednesday July 18th,
the Atascadero Farmers Market in
the Sunken Gardens in historic
downtown Atascadero will feature a
summer schedule of musical enter
tainment to augment the shopping
experience.The musical acts are
made possible by generous support
from Mid -State Bank & Trust in
Atascadero
Artists and performance dates are as
follows.
Karie Hillery July 18th
Keyboard based singer/songwriter-
Karie Hillery encompasses the best
of many generations. Blending the
jazzy flavor of artists like Norah
Jones and Ella Fitzgerald, Sarah
McLachlan and Bonnie Raitt.
Karie performs internationally and
throughout the US.
Carol Woode Aug. 8th
Carol Woode is a fifteen -year-old
Paso Robles High student. Although
she is only fifteen, she has a mature,
very powerful and yet smooth
voice, not typical of a fifteen year
old.
In the summer of 2006, Carol com-
peted in Las Vegas at the MGM
Grand in the USA World Showcase
Do not miss the opportunity to see
Carol perform at local venues.
Mud Skippers Dixieland Jazz
Band Aug. 15th
The Mudskippers are a Central
Coast six -piece PARTY BAND that
plays a dynamic mix of high -spirit
ed, toe tapping, Dixieland, Big
Band Swing, Polkas, Latin, Ragtime
and more fun music.
Billy Foppiano Aug. 22nd
Atascadero Farmer s Market will be
featuring 'Guitar Wiz" Billy
Foppiano.
Billy Foppiano and Piper
Aug. 29th
Billy Foppiano & Piper, an ener
getic duo
The Atascadero Farmers Market is
open each Wednesday afternoon
from 3-6 p.m. in the Sunken
Gardens on El Camino Real in the
center of historic downtown
Atascadero.
Economic Restructuring
Committee studies incentives
for downtown development
Main Street's Economic
Restructuring Committee received a
report from Assistant City Manager
Jim Lewis regarding the potential
use of redevelopment funds for
downtown business incentives at its
most recent meeting July 9th in the
conference room at Mid State Bank
& Trust.
Lewis presented a three point
presentation re: redevelopment and
business incentives. He spoke
about: 1) How redevelopment agen-
cies create revenues, 2) the restric
tions on the use of redevelopment
funds and 3) the potential ways
redevelopment funds can be used.
Lewis explained that redevelop-
ment is a tool for generating rev
enue to mitigate blight. The redevel-
opment agency must be in a debt
situation to collect additional prop-
erty taxes for use in the redevelop-
ment area. The Redevelopment
Agency has bonded for about $12
million dollars. About $9 6 -million
of this is available for use. This
money has already been earmarked
for downtown improvements and
other projects.
Lewis explained that changes in
redevelopment law in 2001 created
a situation where any expenditure of
public funds to benefit a specific
project in excess of $1,000 triggers
a prevailing wage effect that adds
about 30%n to the cost of the project.
Potential benefits to the redevel-
opment area include policy & pro-
cedure changes, land use determina-
tion, general infrastructure invest
ment, capital projects, work force
development, marketing expenses,
business advocacy and market
research.
There was a free wheeling discus-
sion of economic development in
Atascadero with much interchange
between committee members and
members of the audience.
During the discussion, various
strategies were suggested as future
economic restructuring tools includ-
ing preferential permit processing
for downtown retail projects, sig
nage, diversion and advertising to
mitigate the anticipated negative
effects of work on the Highway
101/41 interchange, downtown mar
keting programs, infrastructure
improvements such as the enhance
ment of the Traffic Way exit.
It was determined that City
Engineer Steve Kahn should be
invited to the next meeting to dis-
cuss downtown infrastructure proj-
ects.
Jim Lewis also discussed the
process for updating the city's
Economic Development Strategy
He said the process would include
extensive public surveys. A Request
for Proposals (RFP) will be drafted
for consultants to work on the proj-
ect. The contract will be awarded in
December 2007 The public process
will take place between February
and March 2008. A draft of the
updated strategy will be presented
to council in May 2008 and should
be passed by June 2008
The Economic Restructuring
Committee meets the first Monday
of the month at 12 noon in the con-
ference room of Mid State Bank &
Trust. All meetings are open to the
public. Agendas and minutes are
available at the Main Street website.
www.atascaderomainstreet.org.
Main Street Mayhem July 22nd
Sometimes fundraising isn't just difficult, it's murder At least that's the theme of the
new major Main Street fundraiser planned for Sunday July 22nd from 4-8 p.m. at
the Atascadero Lake Pavilion. Entertainment by Atascadero Performing Arts Center
Committee and the Main Street Big Band. Picture it. 1933. Chicago. Zoot suits. Hot
jazz. Great food. Murder mystery Silent/live auctions. Tickets are $45 apiece or
$320 for a table of eight. Contact Main Street office.
2for 1
Pizzas!
Fatte's Favorites
or build your own!
New Chicken Wings!
OPEN FOR LUNCH!
WE DELIVER!
A. -M i ch ac1
S*H*E*R*E*R
4 Symhnl tof lnrtrgrify
4f6 ,8 00
City of Atascadero
Sandy Jack
Planning Commissioner
City Hall
6907 El Camino Real Phone 466-8250
Atascadero CA 93422 Office Fax (805) 461 7612
sjack@atascadero.org
COLBY & CO.
DAY SPA
A FULL SERVICE SALON
JOANNA NOWINSKI
HAIR DRESSER
6450 EL CAMINo REAL
ATASCADERO CA 93422
SALON (805) 460-9721
CELL (949) 300-2578
THIS SPACE COULD BE YOURS
The weekly Tuesday Memo is distributed door-to-door to about 120 downtown businesses
each week Business card ads in the Tuesday Memo cost $35 per month. For more informa-
tion about placing your business card ads please call the Main Street office at 462-0177
Atascadero Main Street 5901 East Mall P O Box 3090
Atascadero, CA 93422
(805) 462-0177 Fx: (805) 462-0173
info@atascaderomainstreet.org
New faces in the downtown...
Ken Chacon.
Joanna Nowinski
Joanne joins the staff at Colby & Co. Day Spa
at 6450 El Camino Real. She is trained by the
Vidal Sassoon Academy and is a professional
hair stylist and color educator with 14 years
experience in Orange County She specializes in
the latest cuts, color, wedding and special event
styles. Call 460-9721
Please welcome Ken, John Yanes and Jared Bury
They operate Print Copy Solutions, Inc. at 5632
El Camino Real. PCS specializes in blueprint
reproduction and large format color printing.
They also do posters, banners, light boxes, fami-
ly portraits, color renderings and painting repro-
duction. Call 462 5959
Jason Pambrun, D D S.
Dr. Pambrun has taken over the orthodontic prac
tice of John Anderson, D.D.S at 5903 East Mall.
Please take the opportunity to welcome him into
our downtown. For more information about the
practice please visit them or call 466-1064
Beth Van Valkenburgh
Beth operates Serendipity Artworks at 6025
Palma Avenue. She invites you to come in for all
your ceramic supplies and equipment. You can
paint your own pottery too! Stop by and meet
Beth and find out more about this exciting new
business. Call 466-2329 for more information.
The business
person
requests no
picture. Main
Street respects
her wishes.
Professional website development offered
at a discount to Main Street members
Lark Ireland, the webmaster for the Atascadero Main Street website, will
do a website for your business and a 50% discount! That s a tremendous
benefit of being a Main Street member.
`If visitors use the Internet to find services and products, websites are ter
rific marketing tools to keep our sales here in town, said Ireland.
If you want help with your business website you can contact Lark at
462 2515 or email her at lark@larkireland.com
The Community Canopy is available for Main Street businesses and
community service groups each Wednesday at the Farmers Market in
the Sunken Gardens.
July 11 Joanna Nowinski/Colby & Cc
Phone & Wireless Co
July 18 North County Human Society
.Atascadero Main Street/Main Street Mayhem
To schedule your space in the Community Canopy please call
Atascadero Main Street at 462-0177
Tuesday Memo
6/26/07 - Main Street: 462-0177
Board of Directors report for 6/20/07
The Main Street Board of
Directors held a regular meeting on
June 20th, 6 30 p.m., at EarthTone
Gifts & Gallery on Entrada.
Directors attending included Ron
Wreesman, Greg Carroll, Greg
Ravatt, Maria Hooper and Jim
Harrison. Following are excerpts
from the draft minutes of that meet
ing Full minutes are available on
the Main Street website.
Redevelopment Agency Report:
Marcia Torgerson presented artist
conception of the design for new
transit stops. Board comments.
design may not block sun and rain
and could block existing store sig-
nage. Marcia will report concerns to
city staff Council will consider this
issue on 6/26/07
Marcia Torgerson reported the
Lewis Avenue Bridge is on -schedule
and on -budget. The bridge should be
ready by the end of the year.
Marcia Torgerson reported PG&E
has submitted designs and cost esti-
mates for new downtown street
lights. She said the city is trying to
coordinate the installation of
wayfinding signage, transit stops
and new lighting. She had no
timetable for street light installation.
Marcia Torgerson reported she is
checking signatures on the creekside
setback referendum. That job must
be complete within 30 days.
Atascadero Tourist Committee:
Steve Martin and Marcia
Torgerson reported on the activities
of the tourism committee.
A CD and sleeve have been pro-
duced. The CD contains a promo-
tional video for Atascadero with
links to the city's tourism website:
www visitatascadero.com.
A tourism plan for the city has
been drafted, circulated to the com-
mittee and submitted to the city
The city's TOT is up, so funds
dedicated to tourism promotion dur
ing the next year will increase to
$52,000.
The recent training session for
downtown employees was lightly
attended. Efforts will continue to
distribute tourism information to
local businesses.
Tourism committee members will
travel to Sacramento 6/27 28 to pro-
mote Atascadero and an event tar
geting travel planners and caterers.
Economic Restructuring:
Steve Martin reported that the
ERC met in June. Hot topic:
addressing the number of vacancies
downtown. Assistant City Manager
Jim Lewis will attend the July 9th
meeting to discuss the use of rede
velopment funds to provide business
incentives.
Ad Hoc Committee Reports:
Main Street Mayhem
Steve Martin and Jim Harrison
gave an update on plans for the July
fundraiser at the Lake Pavilion. The
event will feature food, wine, music,
a murder mystery and silent/live
auction. Tickets are $45 apiece or
$320 for a table of eight. Three
tables have already been sold. Board
members are urged to sell tickets.
We are planning for 200 guests.
Board members are also urged to
provide or locate silent/live auction
items.
Hot El Camino Nite
Steve Martin reported plans for the
music, vendor booths and beer booth
are proceeding on schedule. We will
have a car for board members to ride
in the cruise if they wish.
Volvo Car Show
Steve Martin reported plans for
Sept. 8th event are in place. We
expect 200 cars. We will have ven-
dors, music and an awards ceremo-
ny Main Street will provide the
evening meal for participants. It will
be a fundraiser Atascadero Lions
Club will provide a pancake break
fast for participants. The Volvo Car
Club is fronting money for expenses
such as trash, porta-potties, etc.
Cobra pole banner project:
Ron Wreesman reported the city
has approved the design for the
brackets for the banners. The high
school is working to fabricate the
brackets. Steve Martin is filing for
the Administrative Use Permits
needed before installation can pro-
ceed.
Downtown brochure:
Downtown brochure is being re
designed. The board decided by con-
sensus to create two brochures. one
including all members in the Main
Street district. The other focusing on
tourism -related businesses. The for
mer will be produced as a short run
for business -to -business information.
The latter will be produced as a
longer run and will be updated twice
per year. Steve Martin will re -design
the brochures and get revised costs.
Historic building directory:
Greg Ravatt reported some of the
information has been acquired and
formatted. Other information,
including that for buildings that are
no longer in existence, will be hard-
er to track down. He asked for vol-
unteers to help. Maria Hooper vol-
unteered.
By-laws update:
Maria Hooper reported work is
continuing. She expects items for
board action by the next meeting.
'traffic Way re -naming:
Ron Wreesman and Greg Ravatt
will act as ad hoc committee to
determine business interest in pursu-
ing this issue.
Ad Hoc Committee
for Wine & Wassail:
Greg Carroll will contact one or
two other merchants to work as an
ad hoc committee to plan this event.
The Executive Director will assist.
Ad Hoc Committee for
Winter Wonderland 2007
Ron Wreesman and Greg Ravatt
will work as the ad hoc committee
to plan this event. Board member
Dayn Mansfield will be contacted
and asked to be a member of this
committee.
Downtown lighting project:
The board discussed the need to
impress upon the city that downtown
lighting is crucial for business sur
vival By consensus, the board
directed the Executive Director to
draft a letter to the City Manager
stressing the necessity of downtown
street lights and the need for a time
line for the completion of the proj-
ect. The letter will request response
within 30 days. President Ron
Wreesman will sign the letter.
Rumble strips:
The Executive Director reported
the board's letter regarding alterna-
tives to the rumble strips on Traffic
Way had been sent to the city So
far, no response.
Special Event Workshop:
The Executive Director reported
that Main Street will present a half
day workshop on how to plan and
execute a successful special event.
The workshop will be on Monday
Aug. 13th at the Lake Pavilion.
Presenter will be Toni
Bodenhammer of Toni
Bodenhammer and Company an
event consultant. Attendees will be
charged $20 The workshop is the
result of a Human Services Grant
received from the City of Atascadero
earlier this year
Additional city funding requests:
The Executive Director reported
that the city has declined the addi-
tional funding request for the next
two-year budget cycle. Councilman
Tom O'Malley supported the
request. Councilman Jerry Clay sug-
gested a plan that would match Main
Street fundraising efforts. Mayor
George Luna said he would not con-
sider the request until he received
more information from city staff
Community Canopy report:
The Executive Director reported
Main Street is setting up a canopy
during farmers market on
Wednesday afternoons to provide
space for local businesses and
organizations to distribute informa-
tion. He also reported that Mid -State
Bank & Trust has once again donat
ed money to pay for summer con-
certs during the farmers market.
Mid -State Bank & Trust has also
purchased a table of tickets for the
Main Street Mayhem fundraiser
CDA Annual Conference:
The Executive Director reported
the California Downtown
Association will hold its annual con-
ference in Long Beach Oct. 24 -26th.
Several board members expressed
interest in attending. The Executive
Director will keep the board updated
on workshop information and costs
as they become available.
PARTNERS
Cheek Prim W.. "`
�mtwhM �A feao�uq�p'YeUwWe
Order your business checks from
PARTNERS and Main Street gets a
commission! It's win-win!
'lattAr-Al
1
ff4r x,-
5735 -D EI Camino Real
466-6666
2 for 1
Pizzas!
Fatte s Favorites
or build your own!
New Chicken Wings!
OPEN FOR LUNCH!
WE DELIVER!
Telephone (805) 466-2600 Facsimile (805) 466-2675
JUDY CONNOR-WOOD
Attorney - Mediator
5975 Entrada Avenue
Atascadero, California 93422
Estate Planning - Guardianship - Probate
Divorce Mediation and Consultation
Aaron -Michael
S *He EoR*E,*R
A Symbol of Integrity
466 8000
COLBY & CO.
DAY SPA
A FULL SERVICE SALON
JOANNA NOWINSKI
HAIR DRESSER
6450 EL CAMINo REAL
ATASCADERO CA 93422
SALON (805) 460-9721
CELL (949) 300-2578
Main Street Mayhem July 22nd
Sometimes fundraising isn't just difficult,
it's murder At least that's the theme of
the new major Main Street fundraiser
planned for Sunday July 22nd from 4-8
p.m at the Atascadero Lake Pavilion.
Picture it. 1933. Chicago. Zoot suits. Hot
jazz. Great food Murder mystery
Silent/live auctions. Tickets are $45
apiece or $320 for a table of eight.
Contact Main Street office.
Joanna Nowinski joins Colby & Co Day Spa
Colby & Co. Day Spa at 6450 EI Camino Real is pleased to announce the addition
of Hair Designer Joanna Nowinski. Joanna has trained at the Vidal Sasoon
Academy as a professional hair stylist and color educator She brings 14 years of
experience and specializes in the latest cuts, color wedding and special event
styles. Joanna is offering introductory prices for first time customers. Hair cut (reg.
$45) for $30; Cut & Color (reg. $90) for $70* and Cut & Hilites (Reg. $130) for
$100* *(Long hair extra). Call 460-9721 for an appointment.
Get empowered on third Tuesdays
Every third Tuesday of the month the 'Empower Hour" put on by the Chamber of
Commerce at the Carlton Hotel will provide you with up-to-date information on
what's happening in Atascadero. Different speakers are invited each month. You
can show off your business by purchasing a five-minute spotlight for just $25.
Continental breakfast costs $10 at the door Seating is limited. Program starts at
7.30 a.m.
Volvo Car Show coming
On Saturday Sept. 8th, about 200 classic Volvos will descend upon downtown
Atascadero as the Volvo Car Club of America stages its West Coast National
conference. Plans are in place to park cars along Entrada, West Mall and East
Mall with a vendor row extending along Palma from Entrada to East Mall.
Get a Clue @ Your Library
San Luis Obispo City -County Library Summer Reading Program returns with a won-
derful Eam-a-Book Incentive and free fun performances. Registration begins this
month at your local library. Learn more at www.siolibrary.org. Sponsored by
Foundation for the SLO Ciudades, Altrusa of San Luis Obispo, Local Friends of the
Library, Hometown Buffet, Denny's In -N -Out, Round Table Pizza, LEGOLAND and
more.
Hot EI Camino Nite coming
Hot EI Camino Nite in downtown Atascadero will be Friday Aug. 17th. Once
again Main Street will be sponsoring a show & shine car show. Last year's
event drew about 50 competitors. Entry forms are available at the Main Street
office. Best of show award, chosen by participants, receives $250 for first
prize. Atascadero Main Street will also offer vendor booths as part of this
event. Call Main Street for an application form or visit our website at www.
atascaderomainstreet.org. See you on EI Camino Real.
Interchange reconstruction updates
CalTrans has placed an information page on the Internet regarding the
progress of the Highway 101/41 interchange project. You will find the latest
information at www.dot.ca.gov/distO5/projects/slo_101_41/index.htm.
THIS SPACE COULD BE YOURS
The weekly Tuesdav Memo is distributed door-to-door to about 120 downtown busi-
nesses each week Business card ads in the Tuesdav Memo cost $35 per month. For more
information about placing your business card ads please call the Main Street office at
462-0177
Atascadero Main Street 5901 East Mall P O Box 3090
Atascadero, CA 93422
(805) 462-0177 Fx: (805) 462-0173
info@atascaderomainstreet.org
City of Atascadero
.-�
Sandy Jack
IZI
Planning Commissioner
City Hall
6907 El Camino Real
Phone 466-8250
Atascadero CA 93422
Office Fax (805) 461 7612
sjack@atascadero.org
COLBY & CO.
DAY SPA
A FULL SERVICE SALON
JOANNA NOWINSKI
HAIR DRESSER
6450 EL CAMINo REAL
ATASCADERO CA 93422
SALON (805) 460-9721
CELL (949) 300-2578
Main Street Mayhem July 22nd
Sometimes fundraising isn't just difficult,
it's murder At least that's the theme of
the new major Main Street fundraiser
planned for Sunday July 22nd from 4-8
p.m at the Atascadero Lake Pavilion.
Picture it. 1933. Chicago. Zoot suits. Hot
jazz. Great food Murder mystery
Silent/live auctions. Tickets are $45
apiece or $320 for a table of eight.
Contact Main Street office.
Joanna Nowinski joins Colby & Co Day Spa
Colby & Co. Day Spa at 6450 EI Camino Real is pleased to announce the addition
of Hair Designer Joanna Nowinski. Joanna has trained at the Vidal Sasoon
Academy as a professional hair stylist and color educator She brings 14 years of
experience and specializes in the latest cuts, color wedding and special event
styles. Joanna is offering introductory prices for first time customers. Hair cut (reg.
$45) for $30; Cut & Color (reg. $90) for $70* and Cut & Hilites (Reg. $130) for
$100* *(Long hair extra). Call 460-9721 for an appointment.
Get empowered on third Tuesdays
Every third Tuesday of the month the 'Empower Hour" put on by the Chamber of
Commerce at the Carlton Hotel will provide you with up-to-date information on
what's happening in Atascadero. Different speakers are invited each month. You
can show off your business by purchasing a five-minute spotlight for just $25.
Continental breakfast costs $10 at the door Seating is limited. Program starts at
7.30 a.m.
Volvo Car Show coming
On Saturday Sept. 8th, about 200 classic Volvos will descend upon downtown
Atascadero as the Volvo Car Club of America stages its West Coast National
conference. Plans are in place to park cars along Entrada, West Mall and East
Mall with a vendor row extending along Palma from Entrada to East Mall.
Get a Clue @ Your Library
San Luis Obispo City -County Library Summer Reading Program returns with a won-
derful Eam-a-Book Incentive and free fun performances. Registration begins this
month at your local library. Learn more at www.siolibrary.org. Sponsored by
Foundation for the SLO Ciudades, Altrusa of San Luis Obispo, Local Friends of the
Library, Hometown Buffet, Denny's In -N -Out, Round Table Pizza, LEGOLAND and
more.
Hot EI Camino Nite coming
Hot EI Camino Nite in downtown Atascadero will be Friday Aug. 17th. Once
again Main Street will be sponsoring a show & shine car show. Last year's
event drew about 50 competitors. Entry forms are available at the Main Street
office. Best of show award, chosen by participants, receives $250 for first
prize. Atascadero Main Street will also offer vendor booths as part of this
event. Call Main Street for an application form or visit our website at www.
atascaderomainstreet.org. See you on EI Camino Real.
Interchange reconstruction updates
CalTrans has placed an information page on the Internet regarding the
progress of the Highway 101/41 interchange project. You will find the latest
information at www.dot.ca.gov/distO5/projects/slo_101_41/index.htm.
THIS SPACE COULD BE YOURS
The weekly Tuesdav Memo is distributed door-to-door to about 120 downtown busi-
nesses each week Business card ads in the Tuesdav Memo cost $35 per month. For more
information about placing your business card ads please call the Main Street office at
462-0177
Atascadero Main Street 5901 East Mall P O Box 3090
Atascadero, CA 93422
(805) 462-0177 Fx: (805) 462-0173
info@atascaderomainstreet.org
Tuesday Memo
7/17/07 - Main Street: 462-0177
Fundraising is murder for Atascadero Main Street
'Main Street Mayhem, a 30s &
40s Chicago -gangster style fundrais-
ing event is scheduled for Sunday
July 22nd, 4-8 p.m., at the
Atascadero Lake Pavilion. The occa-
sion will feature hors de oeuvres
from local restaurants, a catered buf
fet dinner, musical entertainment,
no -host wine bar live & silent auc
tions and murder.
The murder will be supplied by
Eric Sharp and his company
Sharpo!@ The interactive mystery
will center on a fabulous and possi-
bly cursed gemstone, the 'Luminous
Brilliantus. Needless to say some
one pays the price in more ways
than one and everyone in attendance
at the event will play a part in the
investigation.
Musical entertainment will be pro-
vided by the Atascadero
Performing Arts Center
Committee (APACC) and the Main
Street Big Band from Paso Robles.
Hors de oeuvres will be provided by
local restaurants including Blue
Moon Cafe, Elephant Thai,
Hoovers, Village Cafe and Players
Restaurant. Wine for sale at the
event has been donated by Pozo
Valley, Christian Lazo, Firestone,
Fratelli Perata, Bianchi,
Calcareous, Wild Horse, Meridian
and Vines on the Marycrest.
Centerpiece flowers will be provided
by Arlyne's Flowers & Gifts.
Dinner will be prepared by Pacific
Harvest Catering. Master of
Ceremonies for the evening will be
popular radio personality Andy
Morris of Cat Country 96.1 -FM.
'This is going to be terrific fun
and a terrific fundraiser, said
Atascadero Main Street Executive
Director Steve Martin. 'We expect
more than 200 guests. We have
already sold more than 80 tickets.
Martin said the silent and live auc
tions will feature some tremendous
items. 'We have everything from
haircuts to holiday time-shares, said
Martin. 'Bidders are going to
receive some great values. Among
those donating auction items are
Idler's Appliances, Richard
Campas, Wilkins Gallery,
Firestone Winery, Jim Harrison,
Heather Curry Photography, John
Roush, Baileyana Winery, Zenaida
Cellars, Korbel on Blue, Ken -U -
Kan Karate, Atascadero
Performing Arts Center
The Main Street Big Band will
play music of the 40s. Main Street
volunteers and entertainers will
dress in period costumes. And, of
course, the murder will be 'to die
for
'Eric Sharp is a member of the
Fundraising gangsters visit downtown
Pictured above (1-r) board member Jim Harrison Executive Director Steve
Martin, and Executive Assistant Gail Kudlac 'visit" Cathy Brady of
McKenzie s at Traffic Way and Palma to solicit support for 'Main Street
Mayhem.
Committee, All That Glitters,
Mesa Vineyards, Michael's
Window Cleaning, Sierra Summit
and Greg Ravatt.
The event will weave the motif of
Chicago in the 30s and 40s into
every component. The musical pre
sentations will feature tunes from
that era. APACC will present live
musical numbers from the show
RAZZLE DAZZLE. RAZZLE DAZ
ZLE is a brilliant homage to direc
for/choreographer Bob Fosse, the
only man in show biz history to win
the triple crown (an Emmy an
Oscar and a Tony) in one year In
local award winning choreographer
Suzy Millers hands, edgy segments
from shows like Cabaret, Chicago,
Sweet Charity and more, get an
even edgier twist. Starring 20 of the
Central Coast's most mind-boggling
talents, RAZZLE DAZZLE is a must
see at SLO Little Theater through
August 19
Mystery Writers of America, the
Screen Actors Guild, the American
Federation of Television & Radio
Artists, & the American Society of
Composers, Authors and
Publishers, said Martin.
'Eric's co-starring appearances on
primetime network television shows
include 'Star Trek Voyager' 'Wings
and more. Eric had a recurring role
as the disgruntled 'Benny' on UPN's
'In The House' with LL Cool J Kim
Wayans, Debbie Allen, and Robin
Givens. Eric made a cameo as
'Sharpo The Clown in the
Blockbuster film, 'Liar Liar' with
Jim Carrey and is prominently fea-
tured in the Good Charlotte Music
Video, 'Lifestyles Of The Rich And
Famous. He was in the 'Bottled
Water" episode of 'Penn and Teller's
Showtime Video on Demand' He
hosted and produced the L.A. based
cable interview show 'My Half
Hour' from 1997 through 2002 and
honed his live mystery show over 12
years traveling all over the U.S
Sharpo!@ Inc. is headquartered in
Van Nuys, CA.
'Da pleasure of your company is
requested. if youse know what I
mean, quipped Martin.
Individual tickets for 'Main Street
Mayhem are $45 Tables of eight
are $320 For more information
about Atascadero Main Street's
'Main Street Mayhem and how you
can become involved please contact
the Main Street office at 462-0177
or info@atascaderomainstreet.org.
Event committees
being organized
Committees are now being formed
to run Main Street events for the
remainder of the year. The following
people are onboard"
Wine & Wassail 11/30/07
Chair Greg Carroll, Earthtones.
Winter Wonderland Mid -
December Jim Harrison, Ron
Wreesman, Greg Ravatt, Jaynie
Orcutt (Arlyne s Flowers), Tak
Chaloecheepa (Carlton Hotel), Kitty
Arosteguy (Spa Central Coast),
Annie Fletcher.
These events are great traffic
builders for our downtown. If you
would like to help plan them, please
contact the people listed above or
the Main Street office.
Main Street Board
to meet tomorrow
The Main Street Board of Directors
will meet tomorrow night at 6.30 p.m.
at EarthTones Gifts & Gallery on
Entrada. Agenda items will include
committee reports on special events, a
by-laws update, and discussions on
Main Street image, a request from
Kelly Gearhart to be appointed to an
empty seat on the board, budget adjust
ments and discussions on proposals for
a board retreat and downtown forum.
All Main Street board meetings are
open to the public. Full agendas and
minutes are available at the Main
Street website.
www.atascaderomainstreet.org.
2for 1
Pizzas!
Fatte's Favorites
or build your own!
New Chicken Wings!
OPEN FOR LUNCH!
WE DELIVER!
6 p :�-
City of Atascadero
!,
Sandy Jack
Planning Commissioner
City Hall
attend this workshop please reserve
6907 El Camino Real
Phone 466-8250
Atascadero CA 93422
Office Fax (805) 461 7612
'I'm tired of doing this alone.
sjack@atascadero.org
COLBY & CO.
DAY SPA
A FULL SERVICE SALON
JOANNA NOWINSKI
HAIR DRESSER
6450 EL CAMINo REAL
ATASCADERO CA 93422
SALON (805) 460-9721
CELL (949) 300-2578
Telephone. (805) 466-2600 Facsimile (805) 466-2675
JUDY CONNOR-WOOD
Attorney - Mediator
5975 Entrada Avenue
Atascadero, California 93422
Estate Planning - Guardianship - Probate
Divorce Mediation and Consultation
THIS SPACE COULD BE YOURS
The weekly Tuesday Memo is distributed door-to-door to about 120 downtown businesses
each week Business card ads in the Tuesday Memo cost $35 per month. For more informa-
tion about placing your business card ads please call the Main Street office at 462-0177
Atascadero Main Street 5901 East Mall P O Box 3090
Atascadero, CA 93422
(805) 462-0177 Fx: (805) 462-0173
info@atascaderomainstreet.org
Main Street Board of Directors
meeting will be Wednesday
Aug. 8th, 6.30 p .m. at
EarthTone Gifts & Gallery on
Entrada Ave Agenda items will
include. Ad Hoc Committee
reports, street light installation,
fast facade program, information
re. new development projects
downtown, and suggestions
from Bill Arkfeld A full agenda is available at www.atascaderomain-
street.org. All Main Street meetings are open to the public. For more
information regarding Main Street programs, committees and meetings
please call 462 1077 or visit our website.
City stages community forum
The City of Atascadero Community Services and Police Departments are
planning a Community Forum regarding safety issues involving youth when
logging onto the Internet. The forum will be Wednesday Aug. 15th, starting
at p.m. at the Pavilion on the Lake, 9315 Pismo Ave. For more information
contact Jennifer Fanning at 470-3426 or Marianne Clarke, 470-3200
EVENT, cont. from front page
How do we choose?"
each meeting. How do I get them
Seating is limited. If you wish to
more involved?"
attend this workshop please reserve
'How do we change and keep the
your place by contacting the
tradition, too?"
Atascadero Main Street office,
'I'm tired of doing this alone.
located at 5901 East Mall, at 462
How do I get more help?"
0177 Or email info@ atascadero-
'Everyone has all these ideas.
mainstreet.org.
The Community Canopy is available for Main Street businesses and commu-
nity service groups each Wednesday at the Farmers Market in the Sunken
Gardens. Main Street sets up the canopy, tables and chairs and all you have
to do is come with your printed materials to share with the public. To sched-
ule your space in the Community Canopy, please call Atascadero Main Street
at 462-0177
Tuesday Memo
7/31/07 - Main Street: 462-0177
Main Street Mobsters Make Mayhem
Pictured above (rear I -r) Natalie Berwick of Atascadero Eric Sharp, Duffy
Hudson, Larry Maravigla. (Kneeling) Matthew Mack of Atascadero. Costumes
for Main Street representatives were provided by Costume Connection.
Mayhem makes money for Main Street
The first Atascadero Main Street
Mayhem drew nearly 200 people to
the Atascadero Lake Pavilion on
Sunday July 22nd. Main Street
Executive Director Steve Martin
said the event was a major success
and sets the stage for an annual sig
nature event to help fund improve
A light murder
Eric Sharp of Sharpo Inc. out of
Van Nuys, CA, inspects the 'body"
as the investigation proceeds dur
ing the Main Street Mayhem at
Atascadero Lake Pavilion.
ments in the downtown area.
'The show exceeded our expecta-
tions, said Martin. 'The feedback
has been very positive and we were
very successful in raising funds for
Main Street.
The five year-old Atascadero
Main Street program receives about
70% of its annual budget from
Atascadero Redevelopment Agency
and a downtown assessment district.
Martin said these funds don't cover
"Costume Connection
provided Main Street
with cool clothes for the
occasion. They are
awesome!"
Steve Martin,
Executive Director
the basic expenses of the organiza-
tion and that additional money must
be raised each year to stay in the
black.
'For the last five years we ve
raised some money from our special
downtown events, said Martin,
'but never any significant amount.
We finish each year at zero and
Vandals strike EarthTone on Entrada
Greg Carroll, EarthTone Gifts &
Gallery on Entrada Ave., reports
vandals removed a portion of deco-
rative fountain in front of his store
sometime last Tuesday The vandals
removed a terra cotta ball weighing
about 10 pounds, carried it to the
rear of the building and smashed it,
according to Carroll. He said the
cost of replacing the fountain will
be about $350
Carroll also reported that there
was an attempted burglary at offices
adjacent to his store sometime prior
to the vandalism. Someone report
edly tried to force entry through
windows.
Carroll said Atascadero Police are
investigating and have found finger
prints at the crime scene. Main
Street merchants are urged to report
all vandalism and other crimes to
the Atascadero Police Department,
461 5051
City cancels Town Hall meeting
The Atascadero City Council was
scheduled to hold a Town Hall
meeting regarding the second phase
of downtown streetscape improve
ments on Tuesday July 31st, at 5
p.m. in the Council Chambers at
Atascadero City Hallo, 6907 El
Camino Real. According to a notice
received late last week, that meeting
has been cancelled. There was no
word on when the meeting would
be rescheduled.
Funding for the Streetscape proj-
ect is allocated from
Redevelopment Agency funds,
Wayfinding funding, Transit and
PG&E street light replacement
funds. The City General Fund will
not be impacted by this project.
City staff recommends the council
approve the plan and direct staff to
start the design process.
Special Event Workshop set for Aug. 13th
Atascadero Main Street will pres-
ent a half-day workshop on
Monday Aug 13th, from 8 a.m. to
noon at the Atascadero Lake
Pavilion aimed at making your
organizations fundraisers more
profitable. 'Successful Event
Choices will be presented by Toni
have to start all over It's our desire
to establish funds independent of
those provided by the
Redevelopment Agency so we can
assume a bigger role in the
improvement of the historic down-
town Colony District.
Jim Harrison, Atascadero Main
Street board member, suggested this
year that the organization start a
signature event with the explicit
purpose of raising funds. That's how
'Main Street Mayhem was born.
The event consisted of hors de oeu-
vres, a buffet dinner music by the
Main Street Big Band, excerpts
from the musical 'Razzle Dazzle
presented by members of the
Bodenhamer of Tony Bodenhamer
& Company Tickets will cost $20
Bodenhamer has managed and/or
coordinated events for nonprofits
for more than 20 years, maintaining
locally beloved events while reviv
ing their volunteer or financial
See WORKSHOP back page
Atascadero Performing Arts Center
Committee (APACC), and a profes-
sional murder mystery by Sharpo,
Inc. out of Van Nuys, CA. Silent
and live auctions were the major
fundraising opportunities of the
evening. Jerry Clay and Tom
O'Malley assisted with the live auc
tion. The value of all silent and live
auction items topped $10,000,
according to Martin.
'We had great fun promoting the
show as 30s -style gangsters in cos
tumes donated by Costume
Connection in Atascadero, said
Martin. 'It was very generous of
Costume Connection to provide
See MAYHEM, back page
t
5735-D EI Camino Real
466-6666
2for 1
Pizzas!
Fatte's Favorites
or build your own!
New Chicken Wings!
OPEN FOR LUNCH!
WE DELIVER!
City Hall
6907 El Camino Real
Atascadero CA 93422
City of Atascadero
Sandy Jack
Planning Commissioner
sjack@atascadero.org
COLBY &. CO.
DAY SPA
A FULL SERVICE SALON
Phone 466-8250
Office Fax (805) 461 7612
JOANNA NOWINSKI
HAIR DRESSER
6450 EL CAMINO REAL
ATASCADERO CA 93422
SALON (805) 460-9721
CELL (949) 300-2578
Telephone. (805) 466-2600 Facsimile (805) 466-2675
JUDY CONNOR-WOOD
Attorney - Mediator
5975 Entrada Avenue
Atascadero, California 93422
Estate Planning - Guardianship - Probate
Divorce Mediation and Consultation
WORKSHOP, cont. from front page
resources. She has re invigorated
events that were down to six volun-
teers and events that were in debt.
As a member of the CalFest Board
of Directors, she has worked with
event leaders throughout California
and Nevada.
During the workshop,
Bodenhamer will discuss.
Leadership organization that dis-
tributes work among able volun-
teers, Planning processes and sys-
tems that make it easy for volun-
teers to succeed, Revenue strategies
that increase the bottom line with-
out overtaxing workers
You should attend this workshop
if you've ever heard these things
MAYHEM, cont. from front page
these get-ups. Some of those attend-
ing also dressed up, which really
added to ambience.
Event supporters included.
All That Glitters
APACC
Arlyne s Flowers
Atascadero Chamber
Atascadero News
Avila Beach Golf Resort
Baileyana Winery
Bianchi Winery
Blue Moon Cafe
Bonnie Wilkins
Calcerous Winery
Century Cinemas
Costume Connection
Cottonwood Canyon Vineyard
Daisy Blue Naturals
Elephant Thai
Endless Summer Jewelry
EROS Winery
Firestone Winery
Hoover's
Idlers Appliances
Jerry Clay
Jim Harrison
said by people in your organization.
Help! Everyone is burning out!
Different people show up for each
meeting. How do I get them more
involved?- How do we change and
keep the tradition, too?- I'm tired of
doing this alone. How do I get more
help?- Everyone has all these ideas.
How do we choose?
Seating is limited. If you wish to
attend this workshop please reserve
your place by contacting the
Atascadero Main Street office,
located at 5901 East Mall, at 462
0177 Or email info@ atascadero-
mainstreet.org.
Joy Baez
Ken Yu Kan
Koberl at Blue
KPRL AM 1230
KVEC AM920
Leiticia Winery
Martin/Weyrich Winery
Meridian Winery
Michael's Window Cleaning
Michelle Andre/Garrett Essies
Mike Brennler
North County Farmers Market
PCPA Theaterfest
Players Restaurant
Pozo Valley Winery
Ravatt Albrecht & Associates
Richard Campas
Sierra Summit
Spa Central Coast
Tom O'Malley
Village Caf6
Vines on the Marycrest
Westwind Painting
Wild Horse Winery
Wilkins Printing/Gallery
Young Curry Photography
Zenaida Cellars
The Community Canopy is available for Main Street businesses and commu-
nity service groups each Wednesday at the Farmers Market in the Sunken
Gardens. Main Street sets up the canopy, tables and chairs and all you have
to do is come with your printed materials to share with the public. To sched-
ule your space in the Community Canopy, please call Atascadero Main Street
at 462.0177
Tuesday Memo
8/7/07 - Main Street: 462-0177
Colony Square earthmoving underway
Heavy equipment is at work on the site of the new Colony Square
lifestyle center across from Mid -State Bank & Trust on EI Camino Real.
When completed, the center will include a 10 -screen theater and a mix
ture of retail shops and residential units. The project is being developed
by Main Street board member Jim Harrison.
Main Street presents
special event workshop
Atascadero Main Street will pres-
ent a half-day workshop on
Monday Aug 13th, from 8 a.m. to
noon at the Pavilion On The Lake
aimed at making your organization's
fundraisers more profitable.
Successful Event Choices will be
presented by Toni Bodenhamer of
Tony Bodenhamer & Company
Tickets will cost $20.
Bodenhamer has managed and/or
coordinated events for nonprofits
for more than 20 years, maintaining
locally beloved events while reviv
ing their volunteer or financial
resources. She has re -invigorated
events that were down to six volun-
teers and events that were in debt.
As a member of the CalFest Board
of Directors, she has worked with
event leaders throughout California
and Nevada.
During the workshop,
Bodenhamer will discuss:
Leadership organization that distrib-
utes work among able volunteers;
planning processes and systems that
make it easy for volunteers to sue
ceed, revenue strategies that
increase the bottom line without
overtaxing workers.
You should attend this workshop
if you've ever heard these things
said by people in your organization.
'Help! Everyone is burning out!"
'Different people show up for
See EVENT back page
Planning begins for
downtown holiday events
It s not too early to start thinking
about Christmas. Downtown
Atascadero presents two great events
during the holiday seasons and plan-
ning is now underway for both.
Greg Carroll of EarthTone Gifts &
Gallery is heading up the committee
planning the third annual Wine &
Wassail, scheduled for Friday
evening, Nov 30th. In the past, the
event has featured refreshments pro-
vided by participating merchants for
holidays shoppers. If you would like
to help plan this year's Wine &
Wassail, stop by EarthTone Gifts &
Gallery on Entrada Ave. and talk to
Greg.
This year s Winter Wonderland is
scheduled for Friday evening, Dec.
14th, from 6-9 p.m. Committee
members working on this year s
snow event include Jim Harrison
(Colony Square), Ron Wreesman
(Prudential Financial), Greg Ravatt
(Ravatt Albrecht & Associates),
Jaynie Orcutt (Arlyne s Flowers &
Gifts), Kitty Arosteguy (Spa Central
Coast), Tak Chaloecheepa (Carlton
Hotel), Jack Porter (Atascadero
News), John Hansen (Clear Channel
Broadcasting), Gabe Szalay
(Straase) as well as Main Street
staffers.
To make sure everyone has the
greatest opportunity to participate in
planning Winter Wonderland, an
extensive schedule of meetings has
been set. Regular working commit
tee meetings will be Thursdays
(beginning 8/9/07) at 2 p.m. at the
Main Street office, 5901 East Mall.
Other input meetings will be as fol-
lows:
9 am., Main Street office on 9/3
10/1 11/5 12/3.
12 p.m., Main Street office on 8/14
9/11 10/9 11/13 12/11
3 p.m., Main Street office on 8/22,
9/19 10/17 11/2.
6 p.m., Main Street office on 9/27
10/25 11/29
These dates have been set so that
anyone, regardless of scheduling
conflicts, will have the opportunity
to participate in Winter Wonderland
planning.
For more information, contact the
Main Street office.
The city is "just listening"
The City of Atascadero is updat
ing its economic development strat
egy and wants to hear from you.
Visit one of the city's open houses
from I1 a.m. to 7 p.m. on Tuesday
Aug. 14th and Wednesday Aug.
Ith, at the City Hall Council
Chambers. There will be displays of
current and proposed economic
development projects. Project
designers, developers and city staff
will be on hand to answer ques
tions.
On Thursday Aug. 16th, 7 9 p.m.,
there will be a community session
where you can voice your opinions
and share ideas. Community ses-
sions will be held simultaneously at
Colony Hall (3600 El Camino
Real), Pavilion at the Lake (9315
Pismo Ave.), and Atascadero Junior
High School (6501 Lewis Ave.)
Call 470-3400 or visit www.atas-
cadero.org for more information or
to submit comments.
HEM offers promo opportunity
Hot EI Camino Nite, Aug. 17th,
will once again bring hundreds of
cars to the annual Atascadero
cruise. Atascadero Main Street will
once again present food and craft
vendors in the Sunken Gardens and
a Show n Shine car show
Q104 will provide music for the
evening for your dancing entertain-
ment.
If you would like to promote your
business to our car show partici
pants, please donate items for our
participant goodie bags. We will
be giving away 50 bags. If you
would like to participate, please call
Main Street at 462-0177
Tuesday Memo
8/14/07 - Main Street: 462-0177
Main Street stages special event work shop
About two dozen people attended the Main Street workshop at the Pavilion on the Lake
Monday morning, Aug. 13th.
About two dozen people lined up
for the half-day work shop on stag-
ing special events presented by
Atascadero Main Street Monday
morning, Aug. 13th, at the Pavilion
on the Lake. The workshop was pre
sented by Toni Bodehamer a special
events consultant who has more
than 20 years of experience creating
successful systems to start new
events, reviving old events and reju-
venating traditional events. As a
member of the California/Nevada
Festivals and Events Association
0
(CalFest) Board she has worked
with event leaders throughout
California and Nevada. Her work
shop addressed leadership, organiza-
tion, planning, volunteer manage
ment, revenue strategies and much
more.
'Staying fresh, fun and financially
secure is often a tricky process,
especially for events that are operat-
ed with mostly volunteer staff said
Bodenhamer 'Challenges include
volunteer burn -out, under -estimating
of the complexities of the event
E9
process, competition among other
events in the region, the need to bal-
ance the financial needs with an
event's mission or purpose and the
sometimes divisive border that sepa-
rates cherished tradition from
refreshing change.
The workshop was made possible
by a Community Services Grant
through the city of Atascadero.
North County Farmers Market pro-
vided fresh fruit and juice for atten-
dees. For information on future
workshops call 462-0177
Mid -State makes
music again
Once again Mid -State Bank and
Trust is bringing music to the
Sunken Gardens as part of the
summer concert series and the
North County Farmers Market.
MSB&T is helping to underwrite
the cost of musicians scheduled to
play Wednesday afternoons
throughout the summer. MSB&T
was also the summer concert series
sponsor last year. Thanks!
(Pictured at left: Mid -State Bank & Trust
staff including bank manager Lori
Sanders [front left]. Also pictured is North
County Farmers Market manager Sandra
Dimond (front right)).
Colony
Square
improvements
underway
Colony Square, a mayor
mixed-use development, is
under construction in down-
town Atascadero. The project
is located north of Morro
Road between Capistrano Ave.
and El Camino Real. The con-
tractor will begin installation
of El Camino al frontage
improvements and utilities on
Wednesday Aug. 15th. Storm
drain and sewer main installa-
tion are the first work items.
The work will require the clo-
sure of one northbound lane of
El Camino Real during daily
construction. The lane will be
re -opened daily after work.
Northbound traffic will be
directed into the remaining
lane. Pedestrians and bicy
clists will be provided access
through the area. Updates will
be provided as the project pro-
gresses and traffic impacts
change. Please drive with cau-
tion through the construction
zone.
Summer movie
schedule
Saturday, 8/18, "Cars"
Saturday, 8/25, "The Sound
of Music"
Shows start at 8 15 p.m. in the
Sunken Gardens downtown.
All shows are free. Sponsored
by the City of Atascadero and
Mobley s Boardshop
Refreshments available from
Pacific Harvest Catering.
Bring your blankets and low
back chairs. Fun for the whole
family! For more information
call 470-3406.
Board actions:
The Main Street Board of Directors met in regular session on
Aug 8th. The following items were included in that meeting's
agenda. Full minutes are available at www.atascaderomain-
street.org.
Treasurer's Report
Maria Hooper presented the financial report indicating a checking account bal
ance of just under $14,000 as of 8/10/07 The first quarter RDA payment has
been received and the PBIA payment is expected this week. Ms. Hooper request
ed the Executive Director check into why the RDA payment did not seem to be
reflected on the July P&L statement
The board discussed the status of its request for increased funding from the
City/Redevelopment Agency Executive Director Steve Martin reported the
request and rational had been presented to the city The request was not granted
M/S Ron Wreesman/Greg Ravatt to approve the 'Measurer's Report. Passed
unanimously.
Redevelopment Agency Report
Marcia Torgerson made several reports:
Cal Trans has added new 'Downtown signs to the freeway signage on
Highway 101 She presented a booklet, 'Downtown Asset Management.
She reported the ice-skating rink may be larger than last year or be active
one week earlier. Best information right now is that the rink will open Dec.
16th. Rumble strips on Traffic Way have been removed. Streetlight plan will be
part of the city's Just Listening event 8/14-15 The event will display major
community projects and invite community input. It will be followed by multiple
workshops at various locations around the city on 8/16/07 All results will come
back to the City Council on 8/1/07 The Council is expected to authorize con-
tracting with an Economic Development consultant after that. The Town Hall
meeting to discuss streetscapes will be 9/11/07 5 p.m., at City Hall. Bids for
downtown streetlights will be solicited starting 8/17/07 and opened on 8/31/07
Work should start at the end of September. Installation is expected to be complete
by 11/16/07 Curb/gutter/sidewalk improvements to Traffic Way between Olmeda
and Via should be complete by 8/31/07 Lewis Avenue Bridge should be com-
plete the end of October.
Report on future Transit Center Steve Kahn
Steve Kahn encouraged everyone to participate in the City's Just Listening
event and the Town Hall meeting. He reported that the San Luis Obispo County
Council of Govemments is waiting for application for funds to construct the
Transit Center in Atascadero. Valerie Humphrey of the City of Atascadero said
what are needed now are criteria for establishing the transit center including:
What does Main Street want? How can multiple transit services be integrated into
the center? What about park-and-ride locations? Signage ? Medians? Restrooms?
How can pedestrian safety best be addressed?
Atascadero Committee on Tourism Report
Marcia Torgerson reported on committee activities:
Advertising with the Mid State Fair including on-site PSAs, signage, and web
presence. A new info packet for downtown businesses is being developed. New
rack brochures have been developed and there are countertop card holders for
merchants. NBC's Today Show has taped a segment in San Luis Obispo touting
the area as one of the 10 most popular vacation spots Barbie Butz reported that
there is an article in Country Home Magazine (July/August) chronicling the vaca-
tion travels of a pair of women from the East Coast to the Central Coast. Barbie
Butz reported an editor with Sunset will make a presentation as part of a program
at the Lake Pavilion in September
Ad Hoc Committee Reports
1. Fundraising Main Street Mayhem Jim Harrison
Jim Harrison reported on the success of the fundraiser. Main Street netted about
$8,700 Mr. Harrison said the event was a lot of fun, although there were not
many downtown business people in attendance. He said the partnership with
Atascadero Performing Arts Center Committee was a good one and cited it as a
positive step towards 'Main Streeting Atascadero in general. He said there will
be a debriefing meeting to review the operation of the event and start plans for
next year's event.
2. Hot EI Camino Nite Steve Martin
Executive Director Steve Martin reported that plans are in place. Eighteen cars
are entered in the Show n Shine. He expects 40 or 50 at the event. There is a like
number of food and craft vendors signed up. Main Street will feature a beer
booth. Volunteers are needed to staff it. Mr. Arkfeld suggested asking downtown
business people to volunteer.
3. Cobra pole banners Steve Martin
Executive Director Steve Martin reported the Administrative Use Permit has been
filed with the city and will come before the City Council soon. Once the permit is
issued the banners can be installed.
4. Downtown brochure Steve Martin
Executive Director Steve Martin reminded the board a professional designer is
standing by to work with members of the Design and/or Promotion Committees
on this project. There are PBIA funds available to proceed with this project when
the committees are ready to get started. Two documents have been proposed. One
would function as a Main Street directory the other would be a tourist -oriented
guide to local retail stores, restaurants, etc.
5. Historic building directory Greg Ravatt
Greg Ravatt reported he has volunteers from the Atascadero Historical Society
and Main Street and that an index of the existing historic building inventory will
be finished this week. He will ask for art support from the Atascadero Historical
Society
6. By-laws/Main Street support policy update Maria Hooper/Ron
Wreesman/Greg Carroll
Maria Hooper submitted numerous by-laws changes and policy additions.
Executive Director Steve Martin asked that the anniversary date for renewal of
associate member dues be changed from Feb. 1 st to July 1 st to synchronize with
the beginning of the fiscal year. There was discussion regarding whether or not it
is legal to define a committee quorum as specified in the proposed changes.
M/S Barbie Butz/Greg Ravatt to approve the proposed changes including the
anniversary date revision contingent upon checking the legality of the com-
mittee quorum definition. Passed unanimously
7 Traffic Way renaming Ron Wreesman/Greg Ravatt
After discussion, the board took the following action.
M/S Kelly Gearhart/Barbie Butz to advise the city that Main Street is no
longer interested in pursuing a name change for Traffic Way. Passed unani-
mously
8. Colony Days booth Steve Martin
Executive Director Steve Martin reported that an application has been filed with
the Colony Days Committee to allow Main Street to operate a beer booth and
chicken sandwich concession. Ron Wreesman will coordinate the sandwich oper
ation. Board member Jim Harrison invited Mr. Arkfeld to help with the conces-
sion. Mr. Arkfeld accepted.
9. Wine & Wassail Greg Carroll
Greg Carroll reported he is looking into having wineries pour wine during the
event to alleviate the burden on businesses to provide all the refreshments. Wine
& Wassail will be 11/30/07
10. Winter Wonderland Ron Wreesman/Greg Ravatt/Jim Harrison
Executive Director Steve Martin reported a committee of board members, down-
town merchants, city personnel and private citizens has been formed to work on
this year's event set for 12/14 There will be two meetings per week leading up to
the event. One will be fixed on Thursday afternoons, 2 p.m., at the Main Street
office. The other will be on various days and times to provide the opportunity for
participation to those who can't make the Thursday meetings.
Board recommendation re: timing of street light installation
After discussion, the board took the following action:
M/S Ron Wreesman/Jim Harrison to recommend the city install new street
lights as soon as possible rather than including the project in streetscape
improvements anticipated in Spring 2008. Passed unanimously.
Downtown forum
Executive Director Steve Martin reported he has lined up several areas to hold
relaxers where Main Street members can meet -and -greet and get information
about what's happening downtown. Dates and times to come.
Help plan the holidays
Plans are being laid now for Wine & Wassail (Nov 30th) and Winter
Wonderland (Dec. 14th) and you can be a part of it.
Greg Carroll (EarthTone Gifts & Gallery) is spearheading planning for
the annual holiday walk -around event know as Wine & Wassail Please con-
tact him if you would like to be involved in planning that event.
Last year s Winter Wonderland was huge and we expect this year s to be
even bigger. Preliminary plans are to extend activities from the Sunken
Gardens into the Entrada and Palma areas.
A committee to plan Winter Winter Wonderland has been
0114 formed. Regular committee meetings are Thursdays, 2 p.m.
ro at the Main Street office. If you can't make that
time, there will be a variety of other meet
ings on different days and at different times
to all everyone the opportunity to be
involved.
9 am., Main Street office on 10/1
11/5 12/3
p.m., Main Street office on 8/14 9/11 10/9
/13 12/11
p.m., Main Street office on 8/22, 9/19
10/17 11/2.
6 p.m., Main Street office on 9/27
10/25 11/29
Check out streetscape
plans at Main Street office
The Atascadero Redevelopment
Agency is preparing a new phase of
streetscape improvements in the
downtown area. These improve
ments include new medians, plant
ings, and street lights. City staff
have made several presentations to
the Main Street Board of Directors
and have incorporated the board s
suggestions into plan modifications.
Artist conceptions of these
improvements have been made
available by the city Due to the
large number of exhibits it is impos-
sible for Main Street to display
them simultaneously The city will
provide Main Street with exhibits
on a rotating basis so members can
review them in the Main Street
office. For more information regard-
ing these exhibits please contact the
Main Street office.
Unique opportunity to
comment on city development
The City of Atascadero is updat
ing its economic development strat
egy and wants to hear from you.
Here s how you can make a differ
ence in Atascadero economic future.
Visit one of City's open houses,
Aug. 14th or 15th, at the City Hall
from 11 a.m. to 7 p.m. to see dis-
plays of current and proposed eco-
nomic development projects.
Project designers, developers and
City staff will be there to answer
questions.
Attend a community session
Thursday 7 9 p.m. to voice your
opinions. Community sessions will
be held simultaneously at the fol-
lowing locations.
Colony Hall, 3600 El Camino
Real, Pavilion at the Lake, 9315
Pismo Ave. and Atascadero Junior
High School 6501 Lewis Ave.
If you call questions please call
470-3400 or visit
www.atascadero.org.
Work continues on schedule on the new Lewis Bridge that will link Capistrano and Lewis
Avenue. The span is expected to be open for traffic by October
This Friday it's time to cruise!
This Friday night is Hot El
Camino Nite in downtown
Atascadero and that means hun-
dreds of classic cars will be cruising
El Camino Real and thousands of
people will be in town. your
potential customers.
Main Street will once
again be working to
keep those folks +®
downtown by stag
ing the 2nd,.
Annual
Show `n
Shine Car
Show
around the ryM""'
Sunken Gardens, plus
providing food and craft
vendors through out the
evening as well as music from Q-
104
You have the opportunity to pro-
mote your business by providing
items for our goodie bag. The
bags will be distributed to partici
pants in the car show If you have
items or discount coupons to con-
tribute please bring them to the
Main Street office. You will need to
provide at least 50 of each item.
Main Street also uses this event as
an opportunity to raise funds for
downtown activities and improve
ments. We will once again
operate a beer both
in the Sunken
Gardens dur
1 ing and
after the
cruise.
Bill
Arkfeld
(The
ARTery)
has volun-
teered to
round up
works to man
the booth. If you
can help out please
contact him as soon as possible.
Hot EI Camino Nite has long
been one of the most popular down-
town events drawing thousands
from the community and around the
county Please plan to participate
and enjoy the evening with the rest
of your Main Street colleagues.
Tuesday Memo
8/21/07 - Main Street: 462-0177
Nearly 50 cars were entered in the second annual Main Street Show 'n Shine
competition. The cars lined both sides of West Mall between EI Camino Real
and Palma Avenue.
Hot EI Camino Nite brings
traffic to historic downtown
It was a big show on Friday
evening, Aug. 17th, as hundreds of
cars roared down El Camino Real,
around the Sunken Gardens and
past the Carlton Hotel during Hot el
Camino Nite. In the Sunken
Gardens dozens of food and craft
vendors joined Atascadero Main
Street to entice visitors into the
downtown area. Q-104 and the Big
Kahuna provided oldies music for
the crowd and the party lasted far
into the evening.
Prior to the Main Cruise,
Atascadero Main Street staged its
second annual Show `n Shine car
show on West Mall. Nearly our
dozen classic cars were entered in
the competition. Car show partici-
pants chose their own `Best of
Show entry The $250 first prize
when to Rick Fuller of Paso Robles
for his bright red 1932 Ford
Roadster.
This year the cruise route was
changed to extend travel north on
Palma Avenue all the way to Traffic
Way From there, drivers drove west
on Traffic Way before turning south
on El Camino Real in front of the
Carlton Hotel. Thousands of visitors
lined the streets to see the amazing
(1-r) Ric Fuller and Atascadero Main
Street Executive Director Steve
Martin. Fuller's red roadster won
the Best of Show award at Friday's
event.
variety of classic automobiles
entered in the cruise. The main
cruise is sponsored and directed by
the City of Atascadero.
For more cruise pictures check
out the Main Street website at
www.atascaderomainstreet.org
Just
Listening
City staff spent most of
last week on this project
to gauge the desires of
Atascaderans regarding
economic development.
Materials were on display
for two full days at City
Hall and multiple evening
workshops provided max
imum opportunity for
input.
Something
brewing
Malibu Brew Coffee on
El Camino Real across
from the Sunken Gardens
has changed hands. Stop
by and see Paul and his
crew to find out what's
brewing!
Downtown
gets
trimmed
City crews were at work
last week taking down
troublesome branches
around the Sunken
Gardens and in front of
the Administration
Building. Keeping the
vegetation in check is an
ongoing job and is a vital
part of keeping downtown
looking good.
All that jazz...
Pennie and Donnie at
Hush Harbor Artisan
Bakery in the Virginia
Plaza are cooking up
Summer Night of Jazz,
Aug. 25th. Doug
MacDonald and the Pat
Cormick Group provide
the jazz. Chef Claude
Chazalon (formerly of
Paris Restaurant in Paso
Robles) is cooking up
something special. Call
for details. 460-0541
Tuesday Memo
8/28/07 - Main Street: 462-0177
Winter Wonderland 2007 planning now underway
Planning meetings for the 2007
edition of Winter Wonderland,
Friday Dec. 14th, are now under
way Regular working committee
meetings are set for each Thursday
at 2 p.m. at the Main Street office.
If you CAN'T make those meet
ings, please don t say `there's no
way for me to get involved. In
addition to these regular meetings,
there are other meetings set on dif
ferent days and different times to
accommodate anyone who wants to
make suggestions about this year s
event.
This week, in addition to the
Thursday after
noon meeting,
there will be a
SAN' D %A# -
YY II IG GX 11110.7.7=11
Walk -around planning
re -positioning the snowslide to its
original location at Traffic Way and
Palma Ave.
The re -positioning and expansion
of the event will require significant-
ly more lighting and power genera-
tion. The committee wants to double
the amount of snow and, possibly
add a carriage ride to the event.
Also, more trash containers and
portable toilets will be needed, as
well as expanded directional sig-
nage. These and other factors will
increase the cost of the event. Last
year the event cost about $9,830
This year the event will cost more
than $17,000
Corporate sponsorships for the
event will again be $500. Committee
members suggested raising that to
$750 for 2008. Snow sponsorships
will again be $250.
Committee members suggested
making arrangements to use school
property and private lots for parking.
Trolley service from Mission Oaks
and the Rite Aid centers was sug-
gested, as was a senior drop-off in
the pull-out area in front of the
Sunken Gardens on El Camino Real.
Items to be considered at this
Thursday afternoon s meeting
include. event layout, event timeline,
sponsorship packages, and work
crew recruitment.
All Main Street meetings are open
to the public.
Greg Carroll (EarthTones Gifts & Gallery) is looking for your help planning
Wine & Wassail 2007 This year s event will be Friday Nov 30th. It's designed to
bring shoppers downtown to meet the merchants and kick off the holiday shopping
season. All downtown merchants are urged to support this event.
In the past, participating merchants have provided refreshments and entertain-
ment for visitors. This year, Carroll says he is attempting to contact wineries to par
ticipate so local merchants don't have to bear the total expense of the evening.
This will be the first time this event is scheduled BEFORE Winter Wonderland.
In years past the event has been scheduled for the week after Winter Wonderland. By shifting the schedule, we
hope to focus more attention on this downtown walk -around.
If you want to help plan this important holiday shopping event please contact Greg Carroll at
EarthTones Gifts & Gallery, 465-4415.
Design Committee
to meet Aug 29th
The Main Street Design
Committee will meet on
Wednesday Aug. 29th, at 6 p.m. at
EarthTones Gifts & Gallery on
Entrada Avenue. Committee mem-
bers will discuss many items
including:
Sub -Committee Reports:
Historic Building Survey
Landscaping/Signage/Banners
New Business:
Fast facade request by Brian
Wallace, Rockwell Studios
Review of business assessment
district funding
Other Business:
Election of chair/co-chair
Setting meeting schedule
Schedule work plan meeting
Fast facades
Downtown lighting
Downtown promotional flyer
Transit Center
Appearance reviews
The full agenda for the Design
Committee meeting is available at
www.atascaderomainstrect.org. All
Main Street meetings are open to
the public.
The Colony Days parade through
downtown will be Saturday Oct.
20th. For more information please
visit www.colonydays.com or
www.swinginthecolony.com or email
mkudlac@charter.net
Tuesday Memo
Halloween Eve walk -around
promotion event proposed
9/11/07 - Main Street: 462-0177
On Wednesday evening, Oct. 31 st, Mobley s Boardshop at West Mall and
El Camino Real is planning its second annual Halloween party Preliminary
plans call for games and bounce houses in the Sunken Gardens. Plans are
still underway and your store can capitalize on this occasion if you act now
It s been proposed that participating
businesses offer safe trick -or -treating to
local families by opening the shops and
greeting kids with candy treats. The farm-
ers market has offered to donate a couple
dozen pumpkins to be distributed on a
first-come, first-served basis at the mar
® ket on 10/24 Kids will be invited to
take the pumpkins home for free, carve
them, then return with them on
Halloween Eve to have them judged. If
enough stores agree to participate, the
pumpkins can be displayed Halloween
evening in the shops themselves.
We need to know by this Friday (9/14/07) if your store will
participate. Please contact the Main Street office if you want to
be added to the list. Thanks!
Downtown revitalization ranks high
on Chamber of Commerce survey
A recent survey commissioned by town revitalization a close second.
the Atascadero Chamber of Voter Consumer Research out of
Commerce regarding important Washington, D C. did the survey A
issues facing Atascadero indicates sample group of 300 registered vot
strong support for downtown revi- ers was polled. The make-up of the
talization efforts. The survey paid polled group reflected voter regis
for by the Rottman Group and Wal- tration as of the last election. 48%
Mart, shows that respondents think Republican, 29% Democrat, 13%
education is the most important Independent and 8% I Don t Know
issue facing the city with down- /Declines To State.
Hush Harbor jazz
fests heat up
Jazz is back at Hush Harbor
Artisan Bakery in the Virginia Plaza
on EI Camino Real. The most recent
dinner/music event was sold out.
The next event is set for Saturday
Oct. 20th. For details re: artists,
reservations and costs please call
460-0541
Police chief resigns
Police Chief John Couch has
resigned from the Atascadero force
as of Dec. 28th. Couch has been
with the city department for 17
years, moving up through the ranks
to the chief position in 2004 He
will continue as interim chief until a
replacement is hired.
New interim attorney
Robert Schultz, city attorney for
Morro Bay will serve as
Atascadero s city attorney during
the search for new legal counsel.
Schultz will be assisted by Roy A.
Hanley and David M. Fleishman of
Hanley & Fleishman LLP None of
the three interim attorneys will be
candidates for the full-time position
The city council is expected to inter
view candidates for the position
sometime in October.
Greg Carroll (EarthTones
Gifts & Gallery) is looking
for your help planning Wine
& Wassail 2007 This year's
event will be Friday Nov
30th. It's designed to bring
shoppers downtown to meet
the merchants and kick off the
holiday shopping season. All
downtown merchants are
urged to support this event.
If you want to help plan this
important holiday shopping
event please contact:
Greg Carroll, EarthTones
Gifts & Gallery, 466-4415.
Campaign reform
Atascadero city staff will host an
educational forum on campaign
reform on Tuesday Sept. 25 5 p.m.
in the City Council Chambers at
City Hall, 6907 EI Camino Real.
The forum will conclude at 6.30
p.m. it will include a panel discus-
sion featuring experts who will
share their experiences and under
standing of reforms in other cities.
Audience members will have the
opportunity to ask questions. For
more information call the City
Clerk s office at 470-3400.
Fall Sunken Gardens
Flea Market set for
September 15th
This year s Fall Flea Market is
scheduled for Saturday Sept. 15
2007 This massive event, brought
to you by the Atascadero
Community Services Department,
runs from 9 AM until 2 PM and is
located in the Sunken Gardens
Park. There are 110 vendor spaces
available and over 1,000 buyers
attend this biannual Yard Sale.
Registration is now open and
will be processed at the Atascadero
City Hall, located at 6907 El
Camino Real. A 10' x 10' space
costs $25 for Atascadero residents
and $35 for non-residents and are
on a first come, first serve basis.
Pre -registration will be accepted
until 3.00 pm on Friday
September 14 2007 If additional
spaces are still open, on-site regis-
tration will take place the morning
of the event at the Sunken Gardens
Park beginning at 7.00 am. The
sale is free to attend.
If you would like an application
form, or for more information,
please log on to
www.atascadero.org or call
(805) 461 5000.
Chamber to host
Wal-Mart speaker
Aaron Rios, Public Affairs
Director for Wal-Mart, will be the
featured speaker at Atascadero
Chamber's monthly Empower
Hour session on Tuesday Sept.
18th, 7 30 a.m. in the Ambrosia
room at the Carlton Hotel. Rios
will highlight the proposed
Atascadero Wal-Mart Super Center
proposed for Del Rio and El
Camino Real. Reservations and
payment required by Sept. 14th.
The cost is $10.
PARTNERS
Chock Ari'nUrsg
u w r a n. an. ro. xtt q, r au.
Order your business checks from
PARTNERS and Main Street gets a
commission! It's win-win!
Tuesday Memo
Atascadero Main Street - 46200177
9/18/07
BOARD MEETING COMING UP AGENDA AND PREVIOUS
MEETING MINUTES INCLUDED IN THIS MEMO
Atascadero Main Street Association
Board of Directors - Agenda for 9/19/07, 6 30 p.m.
Devine Room, Carlton Hotel
[PLEASE NOTE THE CHANGE OF MEETING PLACE DUE TO ANTICIPATED ATTENDANCE. THANK YOU.]
I. Call to Order
Ron Wreesman Maria Hooper _ Greg Carroll
_ Barbie Butz _ Greg Ravatt _ Dayn Mansfield
Larry Guittard _ Jim Harrison Kelly Gearhart
II. President's Welcome and Public Comment Invitation
III. Public Comment
IV Approval of Minutes, 8/8/07 meeting
V Treasurer's Report
VI. Redevelopment Agency Report Marcia Torgerson
VII. Atascadero Committee on Tourism Report Marcia Torgerson
VIII. Chamber of Commerce Report Joanne Main
IX. Committee Reports
a. Organization
b Design
I Minutes of 8/29/07 meeting
2. Minutes of 9/5/07 meeting
3 Transit Center
4 The Design Committee recommends the Board take the position that the Transit Center be located in the Downtown and that the
Center be designed with safe lighting, restroom facilities, adequate parking, safe pedestrian access, public art, and utilize green
building techniques (shade trees, recycled products, etc).
5 Design Committee workplan
The Design Committee has agreed by concensus to propose the following Design Committee goals to the Board:
1 Increase lighting on Palma Ave.
2. 'Develop Design standards which will identify and preserve what already exists and encourages the look that is
desired.
3 'Develop design review
4 'Finish the guide of commercial historical, buildings.
5 'Develop a residential historical guide.
6. 'Develop a plan for more banners and signs.
C. Promotion
d. Economic Restructuring
1 Minutes of 9/10/07
2. The ERC recommends the Board request additional funding from the Redevelopment Agency for landscaping highway off -ramps
in the Main Street district, particularly the Traffic Way off -ramp.
e. Ad Hoc Committee Reports
1 Hot El Camino Nite wrap-up Steve Martin
2. Halloween promotion Steve Martin
3 Wine & Wassail Greg Carroll
4 Winter Wonderland Ron Wreesman/Greg Ravatt/Jim Harrison
X. New Business
a. New grant funds
b. VisionAtascadero presentation
C. Wal-Mart presentation
XI. Other Business
a. Board retreat 11/3/07
b CDA Conference Oct. 24-26, Long Beach
XII. Executive Director Report Steve Martin
a. Traffic Way name change notification to city
b Streetlight installation preference dates notification to city
XIII. Adjournment Next board meeting will be Wednesday Oct. 17th, 6:30 p.m. EarthTones Gifts & Gallery
Atascadero Main Street Association
Board of Directors Meeting - DRAFT Minutes for 8/8/07
EarthTones Gifts & Gallery, Entrada Ave. Atascadero, CA 93422
I. Call to Order, 6 45 p.m.
x Ron Wreesman x Maria Hooper x Greg Carroll
x Barbie Butz x Greg Ravatt x Dayn Mansfield
Larry Guittard x Jim Harrison x Kelly Gearhart
II. Public Comment
Joan O'Keefe commented that board members were not seeing their agenda packets early enough.
Executive Director Steve Martin reported that the Executive Committee had set the agenda on Friday 8/10/07 and that board packets had been available since
Monday 8/13/07
Joan O'Keefe commented on the city's tourism study Board members joined in a brief discussion of the study
Bill Arkfeld opined on many topics including:
Communication. Mr. Arkfeld said communication is poor and that no one knew about the board meeting. He also expressed dissatisfaction regarding his
information requests as a member of the Design Committee.
Agenda structure. Mr. Arkfeld questioned why no specific motions were listed on the agenda.
Work plan. Mr. Arkfeld criticized the organization s work plan.
Downtown business mix. Mr Arkfeld criticized the ratio of `non -tourist businesses" downtown, describing them as dead weight.
Main Street website. Mr. Arkfeld complained that the website s blog page is blank and that he has had difficulty adding his comments to the site. He
requested that board member Kelly Gearhart s email address be added to the site.
Design Committee. Mr. Arkfeld expressed his displeasure that the Design Committee hasn t met `forever, which he feels indicates that the Main Street
organization is dysfunctional.
Board members offered various responses to Mr. Arkfeld's comments including:
Jim Harrison. Disagreed the organization is dysfunctional, saying the board has accomplished many things. Mr. Harrison noted that there have been sev
eral presentations to the board regarding design issues and that members of the Design Committee were present. Mr. Harrison suggested Mr. Arkfeld attend
all board meetings and cultivate a more positive attitude.
Kelly Gearhart: Mr. Gearhart stated that `we have constant negativity at the city level" and. that `we don t want to encourage it at this level. Mr. Gearhart
said he would set up a separate email address for inclusion on the Main Street website. Mr Gearhart said the organization needs to solicit and incorporate
property owner input into the Design Committee.
Barbie Butz: Ms. Butz echoed the opinion that the board had accomplished many things and thanked Jim Harrison and the board for its positive attitude
III. Approval of Minutes of 7/18/07
M/S Greg Carroll/Maria Hooper, to approve the minutes as presented. Passed unanimously.
IV Treasurer's Report
Maria Hooper presented the financial report indicating a checking account balance of just under $14,000 as of 8/10/07 The first quarter RDA payment has
been received and the PBIA payment is expected this week. Ms. Hooper requested the Executive Director check into why the RDA payment did not seem to
be reflected on the July P&L statement
The board discussed the status of its request for increased funding from the City/Redevelopment Agency Executive Director Steve Martin reported the
request and rational had been presented to the city The request was not granted.
M/S Ron Wreesman/Greg Ravatt to approve the Treasurer's Report. Passed unanimously.
V Redevelopment Agency Report
a. Liaison report — Marcia Torgerson
Marcia Torgerson made several reports:
§ Cal Trans has added new `Downtown signs to the freeway signage on Highway 101
§ She presented a booklet, `Downtown Asset Management.
§ She reported the ice skating rink may be larger than last year or be active one week earlier. Best information right now is that the
rink will open Dec. 16th.
§ Rumble strips on Traffic Way have been removed.
§ Streetlight plan will be part of the city's Just Listening event 8/14-15 The event will display major community projects and
invite community input. It will be followed by multiple workshops at various locations around the city on 8/16/07 All results
will come back to the City Council on 8/1/07 The Council is expected to authorize contracting with an Economic Development
consultant after that.
The Town Hall meeting to discuss streetscapes will be 9/11/07 5 p.m., at City Hall.
Bids for downtown streetlights will be solicited starting 8/17/07 and opened on 8/31/07 Work should start at the end of
September. Installation is expected to be complete by 11/16/07
Curb/gutter/sidewalk improvements to Traffic Way between Olmeda and Via should be complete by 8/31/07
Lewis Avenue Bridge should be complete the end of October
She apologized for not making it clear that her reports constitute response to Main Street board inquiries of the City Manager s
office.
Mr. Arkfeld said he felt there was a deficiency in the delivery of information regarding streetscape designs. Members of the board explained that City staff
had made several presentations to the Main Street Board. Executive Director Steve Martin reported that, as per the Board's request, the City had delivered
artist renderings of the proposed streetscape improvements and that they are available for viewing at the Main Street office.
b. Report on future Transit Center — Steve Kahn
Steve Kahn encouraged everyone to participate in the City's `Just Listening event and the Town Hall meeting.
He reported that the San Luis Obispo County Council of Governments is waiting for application for funds to construct the
Transit Center in Atascadero.Valerie Humphrey of the City of Atascadero said what are needed now are criteria for establishing
the transit center including:
What does Main Street want?
How can multiple transit services be integrated into the center?
What about park and -ride locations? Signage '? Medians? Restrooms?
How can pedestrian safety best be addressed?
Mr. Arkfeld said he wants the issue referred to the Design Committee.
Board President Ron Wreesman suggested this would be a good board retreat discussion item
VI. Atascadero Committee on Tourism Report
Marcia Torgerson reported on committee activities.
Advertising with the Mid State Fair including on-site PSAs, signage, and web presence
A new info packet for downtown businesses is being developed
New rack brochures have been developed and there are countertop card holders for merchants
NBC's Today Show has taped a segment in San Luis Obispo touting the area as one of the 10 most popular vacation spots
Barbie Butz reported that there is an article in Country Home Magazine (July/August) chronicling the vacation travels of a pair of women from the East
Coast to the Central Coast. Barbie Butz reported an editor with Sunset will make a presentation as part of a program at the Lake Pavilion in September
VII. Chamber of Commerce Report
Barbie Butz reported the Chamber's annual Business Showcase will be in September and that Tuesday in the Park BBQs continue to do well
VIII. Committee Reports
a. Organization
No report
b. Design
No report
C. Promotion
No report
d. Economic Restructuring
No quorum for 8/6 meeting No report.
e. Ad Hoc Committee Reports
f Fundraising — Main Street Mayhem
— Jim Harrison
Jim Harrison reported on the success of the fundraiser. Main Street netted about $8,700 Mr. Harrison said the event was a lot of fun, although there were not
many downtown business people in attendance. He said the partnership with Atascadero Performing Arts Center Committee was a good one and cited it as a
positive step towards `Main Streeting Atascadero in general. He said there will be a debriefing meeting to review the operation of the event and start plans
for next year s event.
g. Hot El Camino Nite — Steve Martin
Executive Director Steve Martin reported that plans are in place. Eighteen cars are entered in the Show n Shine. He expects 40 or 50 at the event. There is a
like number of food and craft vendors signed up Main Street will feature a beer booth. Volunteers are needed to staff it. Mr. Arkfeld suggested asking down-
town business people to volunteer
h. Cobra pole banners — Steve Martin
Executive Director Steve Martin reported the Administrative Use Permit has been filed with the city and will come before the City Council soon. Once the
permit is issued the banners can be installed.
i. Downtown brochure — Steve Martin
Executive Director Steve Martin reminded the board a professional designer is standing by to work with members of the Design and/or Promotion
Committees on this project. There are PBIA funds available to proceed with this project when the committees are ready to get started. Two documents have
been proposed. One would function as a Main Street directory the other would be a tourist -oriented guide to local retail stores, restaurants, etc
Historic building directory — Greg Ravatt
Greg Ravatt reported he has volunteers from the Atascadero Historical Society and Main Street and that an index of the existing historic building inventory
will be finished this week. He will ask for art support from the Atascadero Historical Society
By-laws/Main Street support policy update — Maria Hooper/Ron Wreesman/Greg Carroll
Maria Hooper submitted numerous by-laws changes and policy additions (see attached)
Executive Director Steve Martin asked that the anniversary date for renewal of associate member dues be changed from Feb. 1st to July 1st to synchronize
with the beginning of the fiscal year.
There was discussion regarding whether or not it is legal to define a committee quorum as specified in the proposed changes.
M/S Barbie Butz/Greg Ravatt to approve the proposed changes including the anniversary date revision contingent upon checking the legality of the
committee quorum definition. Passed unanimously
Traffic Way renaming — Ron Wreesman/Greg Ravatt
After discussion, the board took the following action.
M/S Kelly Gearhart/Barbie Butz to advise the city that Main Street is no longer interested in pursuing a name change for Traffic Way. Passed unan-
imously
in. Colony Days booth — Steve Martin
Executive Director Steve Martin reported that an application has been filed with the Colony Days Committee to allow Main Street to operate a beer booth
and chicken sandwich concession. Ron Wreesman will coordinate the sandwich operation. Board member Jim Harrison invited Mr. Arkfeld to help with the
concession. Mr. Arkfeld accepted.
Wine & Wassail — Greg Carroll
Greg Carroll reported he is looking into having wineries pour wine during the event to alleviate the burden on businesses to provide all the refreshments.
Wine & Wassail will be 11/30/07
o. Winter Wonderland — Ron Wreesman/Greg Ravatt/Jim Harrison
Executive Director Steve Martin reported a committee of board members, downtown merchants, city personnel and private citizens has been formed to work
on this year's event set for 12/14 There will be two meetings per week leading up to the event. One will be fixed on Thursday afternoons, 2 p.m., at the
Main Street office. The other will be on various days and times to provide the opportunity for participation to those who can't make the Thursday meetings.
IX. New Business
a. Board recommendation re: timing of street light installation
After discussion, the board took the following action.
M/S Ron Wreesman/Jim Harrison to recommend the city install new streetlights as soon as possible rather than including the project in streetscape
improvements anticipated in Spring 2008. Passed unanimously
C. Discussion re- re -structuring of fast facade program
The board conducted a free wheeling discussion of design guidelines, fagade program funding, and fagade program strategies. No action was taken.
[BOARD MEMBER MARIA HOOPER EXITED THE MEETING AT 9.16 P.M.]
d. Discussion re. new downtown construction/parking projects
Board member Kelly Gearhart briefly outlined ideas for his new projects in the downtown area including a downtown parking structure. He suggested the
board should consider height restrictions that may impede downtown development. Other board members requested more information on the reasons for the
height restrictions. Mr. Gearhart stressed again the need to involve property owners in these discussions. He suggested the items be placed on the next agenda
for discussion.
e. Suggestions from Bill Arkfeld
Mr Arkfeld was present to expound on his concerns regarding Main Street. These include -
Board invitations/effective agenda -setting
2. Process for establishing committee work plans
3 Lack of adherence to Main Street USA guidelines
4 Lack of regular monthly committee meetings
5 Lack of committee involvement in doing the `hard work in the organization
Mr Arkfeld had previously requested responses to each of his proposed solutions for these issues.
Mr Arkfeld did not address each of these areas specifically He commented that he felt the board should invite downtown business people to the board meet-
ings if only to ask `how's it going?" He underlined his desire to be heard when he has questions or suggestions.
Executive Director Steve Martin asked if the board would like a standing agenda item to invite and meet with downtown business people. The board did not
request any action be taken.
[BOARD MEMBER JIM HARRISON EXITS THE MEETING AT 9:51 P.M.]
f Board/committee absentees
The board decided by consensus to make this an item for a board retreat agenda.
g. Downtown forum
Executive Director Steve Martin reported he has lined up several areas to hold relaxers where Main Street members can meet -and -greet and get information
about what's happening downtown. Dates and times to come.
h. Board retreat
Executive Director Steve Martin reported that Board member Jim Harrison has offered a south county location for a board retreat. Councilman Tom
O'Malley has offered the use of his facility Portola Inn, for a retreat. President Ron Wreesman requested that board members contact the Executive Director
with available dates in November for a board retreat.
X. Executive Director Report
a. CDA Conference — Oct. 24-26, Long Beach
Executive Director Steve Martin reported the annual California Downtown Association Conference will be Oct. 24-26 in Long Beach. He will attend, as will
Jim Harrison and Kelly Gearhart. Martin said individuals will have to bear the costs unless assistance is forthcoming from the City Registration is $345
Lodging is $189 per night.
b. Executive Director contract
Executive Director Steve Martin reported his contract will expire 9/15/07
After discussion, the board took the following action.
M/S Kelly Gearhart/Ron Wreesman to extend the Executive Director's contract to March 1, 2008. Passed unanimously.
XI. Adjournment — 10.15 p.m.
Next board meeting will be Wednesday Sept. 19th, 6.30 p.m., EarthTones Gifts & Gallery
ATTACHMENT.
By-laws and policy changes.
2.1 Principal Office
The principal office for the transaction of business of the Corporation ("principal executive office') is located at 6500 Palma Avenue, 5735 El Camino Real,
Suite K, 5901 East Mall, Atascadero, California, 93422. The Directors may change the principal office from one location to another. Any change of this
location shall be noted by the Secretary on these Bylaws opposite this section, or this section may be amended to state the new location.
6.5 Proxies.
Every person entitled to vote for directors, or on any other matter shall have the right to do so either in person or by one or more agents authorized by a writ-
ten proxy signed by the person and filed with the Secretary of the Corporation before the meeting at which the proxy is to be used is called to order. A proxy
shall be deemed signed if the Member s name or other authorization is placed on the proxy (whether by manual signature, typewriting, or electronic transmis-
sion or otherwise) by the Member or the Member's attorney-in-fact. A validly executed proxy which does not state that it is irrevocable shall continue in full
force and effect unless (i) the person who executed the proxy revokes it prior to the time of voting by delivering a writing to the corporation stating that the
proxy is revoked or by executing in person, or (ii) written notice of the death or incapacity of the maker of that proxy is received by the corporation before
the vote pursuant to that proxy is counted, provided, however, that no proxy shall be valid after the expiration of eleven (11) months from the date thereof
unless otherwise provided in the proxy The dates contained on the forms of proxy presumptively determine the order of execution, regardless of the post-
mark dates on the envelopes in which they are mailed. A proxy is valid only for a specific meeting or a specific vote in a specific meeting. A valid proxy
shall be written to include the date of the specific meeting and the description of the specific vote in that specific meeting unless proxy is being given to
include all voting in which case that is to be noted in the writing of the proxy Without such notification, the proxy will be considered invalid. The provisions
of Sections 705(e) and 705(f) of the Code shall govern the revocability of a proxy that states on its face that it is irrevocable.
6.10 Notice of Regular and Special Meetings.
Notice of regular and special meetings shall be given to each Member in the form of a written notice, electronic mailing or telephone, at the Member's discre
tion. Written notice of regular and special meetings of Members shall be given personally or by mailing by first class mail, to each Member, at his last known
address, postage prepaid, a notice of said meeting at least ten (10) days before the time fixed for holding said meeting.
6.11 Quorum.
At all meetings of the Members, whether regular or special, those present in person at the meeting shall constitute a quorum for the transaction of business.
A minimum of two (2) persons must be present. [ I]
7.2 Number and Qualification of Directors
The authorized number of Directors shall be nine (9) eleven (11)[2] nine (9) At least two (2) seats shall be reserved for members representing downtown
retail businesses. Two members shall be business owner/operators within the Main Street district. Six members shall be business or property owners within
the Main Street district. Three members shall be associate member business owner/operators.[3] These nine members will consist of three (3) associate mem-
bers and six (6) active members. Of the six active members, at least two (2) seats shall be reserved for members representing downtown retail businesses and
at least two (2) seats shall be reserved for members who are business owner/operators or business owners or property owners. Should there be an inability to
fill the two seats with members representing downtown retail, the type of members will default to active members who are business owner/operators or busi-
ness owners or property owners. Should there be an inability to fill the two (2) seats reserved for members representing downtown retail businesses or the
two (2) seats reserved for members who are business owner/operators or business owners or property owners, the type of members will default to any active
members. Finally should there be an inability to fill any of the active member seats, the type of members will default to associate members. The number of
Directors may be changed by resolution of the Members adopted in any manner specified by these bylaws or by applicable law
7.3 Election and Term of Office of Directors
Directors shall be elected at each annual meeting of the members to hold office until the next annual meeting; provided, however, that if any annual meeting
is not held or the Directors are not elected at any annual meeting, they may be elected at any special or regular Directors' meeting held for that purpose. The
active members shall elect Directors once a year Elections shall be held in December of each year. Ballots shall be sent by first class mail to all active
members in November of each year. Each Director including a Director elected to fill a vacancy of office, shall serve until expiration of the term for which
elected and thereafter until a successor has been elected and qualified. Each Director shall serve a two (2) year term beginning from the date of the annual
meeting following the election and terminating on the date of the annual meeting two years from the beginning date. Directors appointed to fill a vacancy of
office shall serve until expiration of the term for which the elected Director was to serve.
74 Vacancies.
(5) Vacancy due to lack of attendance of two consecutive meeting without proper notice.
(b) Resignation.
Except as provided in this paragraph, any Director may resign, which resignation shall be effective on giving written notice to the President. The Board of
Directors may elect a successor to take office as of the date when the resignation becomes effective. It is recommended that a Director give 60 days notice of
resignation in order that the vacant seat may be filled and the Board of Directors will be able to conduct business without interruption.
78 Special Meetings.
(2) Time Requirements.
Notices sent by first-class mail shall be deposited into a United States mail box at least four (4) days before the time set for the meeting. Notices given by
personal delivery telephone facsimile or electronic mail shall be delivered, telephoned or given to the telegraph company or telephoned at least 48 hours
before the time set for the meeting.
7.9 Quorum.
A majority Half of the authorized number of Directors plus one shall constitute a quorum for the transaction of business, except to adjourn as provided in
Paragraph 7 11 herein. Every act or decision done or made by a majority of the Directors present at a meeting duly held at which a quorum is present shall
be regarded as the act of the Board of Directors subject to the provisions of the California Nonprofit Corporation Law especially those provisions relating to:
(i) approval of contracts or transactions in which a Director has a direct or indirect material financial interest, (ii) appointment of committees, and (iii) indem-
nification of Directors.
7 14 Proxies.
Every Director entitled to vote for on any matter shall have the right to do so either in person or by one or more agents authorized by a written proxy signed
by the person and filed with the Secretary of the Corporation before the meeting at which the proxy is to be used is called to order. A proxy shall be deemed
signed if the Director's name or other authorization is placed on the proxy (whether by manual signature, typewriting, or electronic transmission or otherwise)
by the Member or the Member's attorney-in-fact. A proxy is valid only for a specific meeting or a specific vote in a specific meeting. A valid proxy shall be
written to include the date of the specific meeting and the description of the specific vote in that specific meeting unless proxy is being given to include all
voting in which case that is to be noted in the writing of the proxy Without such notification, the proxy will be considered invalid. The provisions of
Sections 705(e) and 705(f) of the Code shall govern the revocability of a proxy that states on its face that it is irrevocable.
97 Responsibilities of Officers
(e) Chief Financial Officer/Treasurer.
The Chief financial Officer/Treasurer shall keep and maintain, or cause to be kept and maintained, adequate and correct books and records of accounts of the
properties and business transactions of the Corporation, including accounts of its assets, liabilities, receipts, disbursements, gains, losses, capital, retained
earnings and other matters customarily included in financial statements.
Policy #5
The Executive Committee and the Executive Director have the authority to sign checks and disperse funds. Two signatures are required on all checks. to
disperse funds with the authorized bank account signatures. Two signatures are required on all checks over $300.00
Policy #12
Standing committees shall meet at least once a quarter.
POLICY # 16
Subject: Annual Dues
Annual dues are collected in July of each year Annual dues shall be prorated for members joining in a month other than July based on a monthly estimate.
POLICY # 17
Subject: Non -Main Street Projects and Events
Requests for Main Street support of non Main Street projects and events will be dealt with as follows.
1) An application for Main Street support must be filled out. This will include information such as what type of support is being sought, if the request is
being made from a legal entity and what the money will be used for
2) The Board of Directors will review the application. Considerations will include whether or not the event or project supports Main Street goals, if Main
Street has the resources to support the project or event and what Main Street's role will be.
3) In order for the project or event to gain Main Street support, the vote from the Board of Directors must be unanimous.
POLICY #18
Subject: Information Updates
Directors binders and the Main Street website are to be updated by the executive director or a staff member under the direction of the executive director by
the time of the annual meeting. Committee and Board of Director rosters, as well as any changes in bylaws and/or policies, are to be updated during the year
in the Board of Director's binders and the Main Street website as changes occur
Did you know....?
Board agendas and minutes are available on the
Main Street website!
Visit www.atascaderomainstreet.org
Tuesday Memo
9/25/07 - Main Street: 462-0177
Wal-Mart and The Annex Applications
Development reps give report
at Main Street Board meeting
On Wednesday evening, Sept.
19th, representatives of the Rottman
Group and Wal-Mart presented
information regarding proposed
development at Del Rio/El Camino
Real in an open public meeting of
the Main Street Board of Directors
at the Carlton Hotel. Twenty-six
members of the public attended.
Only four identified themselves as
local business people.
The City of Atascadero s
Community Development
Department received two separate
General Plan Amendment applica-
tions for both a Wal-Mart
Supercenter and The Annex
Shopping Center located adjacent
to each other at the Del Rio Road/EI
Camino Real intersection.
Wal -Mart's application proposes a
194 758 square foot commercial
store which includes retail sales,
grocery sales, garden center, and a
tire and lube center on a 26.5 -acre
site. The plans also identify two
separate building pads along EI
Camino Real that could support
additional retail stores or restau-
rants. The adjacent Annex Shopping
Center is proposed by the Rottman
Group and includes eight retail
buildings totaling 115,000 square
feet of commercial space on a
15 48 -acre site.
Wal-Mart and the Rottman Group
have submitted their project propos-
als simultaneously to aid in market
ing of potential retail and restaurant
tenants, as well as to facilitate the
environmental and entitlement
review process required by the City
Lights coming down in Sunken Gardens
Pictured above: illustration of how the
holiday tree -lighting would appear in
front of the Administration Building.
The 'tree would replace lights being
removed from Sunken Gardens.
The city plans to remove the holi
day lights in the Sunken Gardens
trees for safety pruning and these
lights will not be replaced this year.
City staff are proposing an alterna-
tive holiday lighting display Strands
of lights would be strung from the
top of the existing Administration
Building to the ground and shaped
in a Christmas tree configuration.
So far, no plans have been made
regarding the annual traditional holi-
day lighting ceremony and whether
or not that ceremony will occur or
be modified in some way
The vehicular bridge linking Capistrano and Lewis Avenue should be com-
pleted in October
Lewis Bridge nears completion;
opening ceremony planned
The Lewis Bridge, linking
Capistrano and Lewis Avenue
across the Atascadero Creek, has
been on the drawing board for
Atascadero since 1914 In October
of this year it will finally become a
reality
According to city sources, the
bridge should open on Oct. 19th,
just in time for Colony Days traffic.
A grand opening ceremony is being
planned, but details have not been
announced.
The bridge is the latest in a round
of major improvements aimed at
upgrading the historic downtown
and improving traffic circulation.
The bridge will provide a critical
Mobley Halloween carnival to return Oct. 31st
Kids will be invited to take the
pumpkins home for free, carve
them, then return with them on
Halloween Eve to have them
judged.
Only one merchant has indicated
interest in participating in a Trick
or Treat evening downtown to
accompany this event. Without more
participants, this component of the
promotion will not be possible.
point of connection between the
new Colony Square (now under
construction) and the downtown
area.
Greg Carroll (EarthTones
Gifts & Gallery) is looking
for your help planning Wine
& Wassail 2007 This year's
event will be Friday Nov
30th. It's designed to bring
shoppers downtown to meet
the merchants and kick off the
holiday shopping season. All
downtown merchants are
urged to support this event.
If you want to help plan this
important holiday shopping
event please contact:
Greg Carroll, EarthTones
Gifts & Gallery, 466-4415.
On Wednesday evening, Oct. 31st,
Mobley's Boardshop at West Mall
and El Camino Real is planning its
second annual Halloween party
1 \
Preliminary plans call for games and
bounce houses in the Sunken
®
Gardens.
'
The farmers market has offered to
V
donate a couple dozen pumpkins to
be distributed first-come, first
�
on a
>>
served basis at the market on 10/24
Kids will be invited to take the
pumpkins home for free, carve
them, then return with them on
Halloween Eve to have them
judged.
Only one merchant has indicated
interest in participating in a Trick
or Treat evening downtown to
accompany this event. Without more
participants, this component of the
promotion will not be possible.
point of connection between the
new Colony Square (now under
construction) and the downtown
area.
Greg Carroll (EarthTones
Gifts & Gallery) is looking
for your help planning Wine
& Wassail 2007 This year's
event will be Friday Nov
30th. It's designed to bring
shoppers downtown to meet
the merchants and kick off the
holiday shopping season. All
downtown merchants are
urged to support this event.
If you want to help plan this
important holiday shopping
event please contact:
Greg Carroll, EarthTones
Gifts & Gallery, 466-4415.
The
Moble
Halloween
Carnival is back! This
year there will be fun and
games for families in the
Sunken Gardens across
from the Mobley's shop at
El Camino Real and West
Mall on Halloween Eve,
Wednesday, Oct. 31 st from
5-9 p.m. During Farmers
Market on Oct. 24th, farm-
ers will be giving away
pumpkins on a first-come,
first-served basis. Families
Tuesday Memo
10/2/07 - Main Street: 462-0177
can pick
up pump-
kins, take
them home
and carve
,m, then bring
them downtown on
Halloween for fudging We
are also trying to coordi-
nate a downtown safe
trick -or -treating evening
with participating stores
(see attached) If you've
wondered why there is no
Halloween activity for
downtown businesses, this
is the year it's going to
happen, but we need your
participation. Please con-
tact Main Street if you
would like to be
included in advertising
for this event. Please
contact Mobley's
Board Shop if you
would like to be a
part of the
Halloween
Carnival.
WORKHORSE opens
WORKHORSE Work &
Ranchwear is now open on the
corner of El Camino Real and
Entrada, just down the block from
the Carlton Hotel. This new cloth-
ing store is a welcome addition to
the downtown. They carry pants,
shirts, coats and belts for men and
women. They also carry jewelry
greeting cards and ball caps. They
are open Tuesday through Saturday
from 10 a.m. to 6 p.m. and Sunday
from noon to 4 p.m.
Stop by and say `howdy!'
Design Committee
to meet this week
The Main Street Design
Committee will meet this week at
EarthTones Gifts & Gallery
Entrada Ave. Agenda items
include facade improvement
(Rockwell Sounds) city transit cen-
ter location, downtown lighting,
finalize workplan, downtown ban-
ners and recruitment of new mem-
bers. The meeting will be
Wednesday Oct. 3 6.30 p.m.
The co -chairpersons for this
committee are Maria Hooper and
Bill Arkfeld (The ARTery).
All Main Street members are
open to the public. Agendas are
available at least 72 hours prior to
meeting dates at the Main Street
office or online at
www.atascaderomainstreet.org.
Greg Carroll (EarthTones
Gifts & Gallery) is looking
for your help planning Wine
& Wassail 2007 This year s
event will be Friday Nov
30th. It's designed to bring
shoppers downtown to meet
the merchants and kick off the
holiday shopping season. All
downtown merchants are
urged to support this event.
If you want to help plan this
important holiday shopping
event please contact
Greg Carroll, EarthTones
Gifts & Gallery, 466-4415.
Upcoming Winter
Wonderland moetings:
(All at 'Mafn Street office,
$901 East Mail).
Thurs.,10/4, 2 p.m.
Tues., 10/0,, 12 p.m.
Wed., 10/171 p.m.
Thurs.,10/16; 2 p.m.
Thurs.,10/26,2 p.m.
Thurs., 10/25 6 p.m.
Many thanks to
Gabe at Strasse
Porsche Parts on
Entrada for
drawing up the first
draft of our 2047
event map!
PARTNERS 1
Check printing
cftft fwU
Order your business checks from
PARTNERS and Main Street gets a
commission! It's win-win!
Tuesday Memo
10/9/07 - Main Street: 462-0177
Main Street board member
named Colony Days Grand Marshal
Kelly Gearhart, the newest mem-
ber of the Atascadero Main Street
Board of Directors, has been named
the Grand Marshal of
the annual Colony
Days celebration slat
ed for Oct. 20th.
According to
Colony Days
Committee Chairman
Kent Kenney
Gearhart fits the 2007
theme: `Colony Pride:
Then and Now
Colony Days Kelly G
Committee Vice
Chairman Bev Aho affirmed the
choice saying 'He is the best repre
sentative for what our theme is this
year restoring so many colony
homes. and his love for history
The Colony Days parade will start
at 10 a.m. on Saturday Oct. 20th
and proceed through the historic
downtown via El Camino Real,
turning down Entrada Avenue.
Tent City the historic
re-enactment of the early
days of Atascadero will
continue all day long with
a multitude of entertain-
ment and activities adja-
cent to the Sunken
ea
Gardens off West Mall
Many food and craft
vendors will set up in the
Sunken Gardens and
rhart there will be games and
activities for the kids.
Swing In The Colony will also
take place Colony Days weekend,
providing three days of dancing and
instruction.
Atascadero Main Street will oper
ate a food concession and a beer
booth as a fundraiser.
Halloween in the Historic Downtown
The Mobley Halloween Carnival
is back! This year there will be fun
and games for families in the
Sunken Gardens across from the
Mobley s shop at EI Camino Real
and West Mall on Halloween Eve,
Wednesday Oct. 31st from 5-9 p.m.
During Farmers Market on Oct.
24th, farmers will be giving away
pumpkins on a first-come, first
served basis. Families can pick up
pumpkins, take them home and
carve them, then bring them down-
town on Halloween for judging. We
are also trying to coordinate a
downtown safe trick -or -treating
evening with participating stores. If
you ve wondered why there is no
Halloween activity for downtown
businesses, this is the year it s going
to happen, but we need your partici
pation.
Please contact Main Street if you
would like to be included in adver
tising for this event. Please contact
Mobley's Board Shop if you would
like to be a part of the Halloween
Carnival
Here's the most cost-efficient advice you'll ever get
Would you spend $15 to get the
answers to these questions?
How do I establish an advertising
budget?
What kind of advertising is best
for my business?
How can I use the Internet to
increase my sales?
On Tuesday Oct. 30th, from 7 30
a.m. to 9 a.m. at the Colony Hall
(Best Western Colony Inn, 3400 EI
Camino Real), John Sorgenfrei of
TJA Advertising and Byron Smith
of Netsmith will answer those ques
tions.
The $15 registration fee covers
the seminar and a continental break
fast. You can sign up at the door,
but space is limited. To pre -register,
call Atascacero Chamber 466-2044
Xmas lighting
plans change again
Plans for lighting the Sunken
Gardens for the holidays have
changed again. There will once
again be lights in the trees.
City staff had planned to remove
the lights while the trees around
Sunken Gardens were trimmed. In
their place, a faux lighted tree was
proposed in front of the
Administration Building behind
the security fence. Reports of
falling debris from the earthquake
stricken building cancelled that
idea.
Then lights were proposed for
the fountain and other areas, but
the proposal to eliminate lighted
trees drew criticism from members
of the public and council members.
So, plans now call for the re -instal
lation of the old lights in the trees
in the Sunken Gardens. A tree
lighting ceremony is being planned
by city staff for Saturday Nov
24th.
More info to come as it becomes
available.
Kennedy Motorcycles
now open downtown
Kennedy Motorcycles is now
open at El Camino Real and
Traffic Way Please stop by to see
the cycles and accessories and
meet the new neighbors! Let s sup-
port new business downtown!
Executive Committee
to meet this week
The Main Street Executive
Committee will meet this Friday
Oct. 12th, at 9 30 a.m., at the Main
Street office, 5901 East Mall. The
committee will consider items to
be placed on the agenda for con-
sideration by the Main Street
Board of Directors at its regular
meeting on Wednesday Oct. 17th.
All Main Street members are
open to the public. Agendas are
available at least 72 hours prior to
meeting dates at the Main Street
office or online at
www.atascaderomainstreet.org.
Art looking for a
home
Atascadero Art Association is
looking for businesses where
artists can hang their artwork. You
can take your pick of at least a
dozen artists and you agree to
hang their artwork for six weeks.
Even if you have room for one or
two paintings, it s a great way to
warm up your business with some
beautiful art and you re giving an
artist a venue to showcase his/her
work. If you re interested in seeing
a portfolio of artwork and find out
more about the progrmam, please
email Sheila New at sgnew@sbc
global.net.
Wine &
Wassail
Planning
Greg Carroll
(EarthTones Gifts &
Gallery) is looking for your
help planning Wine &
Wassail 2007 This year's
event will be Friday Nov
30th. It's designed to bring
shoppers downtown to meet
the merchants and kick off
the holiday shopping season.
All downtown merchants are
urged to support this event.
If you want to help plan
this important holiday shop-
ping event please contact:
Greg Carroll, EarthTones
Gifts & Gallery, 466-4415.
Tuesday Memo
10/16/07 - Main Street: 462-0177
Highway 101/41 project to begin
Three years of construction begin
this month as improvements get
underway at the Highway 101/41
intersection. During many stages of
the project there will be only one
lane of traffic in each direction on
Highway 41 under the bridge and
the Highway 101 northbound on-
ramp will be closed to eastbound
Highway 41 traffic.
The U.S 101 northbound on ramp
will be moved. Marchant and Santa
Ynez Avenues will be closed to
vehicle traffic and landscaping and
meandering sidewalks will be
installed. This project will greatly
improve the level of service and
safety of this interchange located at
the center of town.
The City is taking an active role
to reduce the imipace of this project
on the community in the following
ways: Information and input, traffic
enforcement, and minimizing lane
reduction. For more information
contact City Hall at 461 5000 or
visit the CalTrans website at
www.dot.ca.gov/dist05/projects/slo-
101-41/index.htm.
Six stores set to take part in Halloween
So far six downtown businesses
have agreed to remain open on
Wednesday Oct. 31 st, for down-
town trick -or -treating.
They are Hoover s,
Endless Summer
Jewelry EarthTones
Gifts and Gallery
Wilkins Printing, and
served basis. Families can pick up
pumpkins, take them home and
carve them, then bring them
Kennedy Motorcycles.
Each business will contribute $45 to
the cost of ads in the Atascadero
News Oct.24th and 26th. The ads
will contain Halloween figures for
kids to color and bring downtown to
participating merchants.
During Farmers Market on Oct.
24th, farmers will be giving away
pumpkins on a first-come, first
owntown on Halloween for
udging.
The Mobley Halloween
Carnival is back! This year
there will be fun and games
for families in the Sunken
Gardens across from the Mobley s
shop at EI Camino Real and West
Mall on Halloween Eve,
Wednesday Oct. 31st from 5-9 p.m.
Please contact Main Street if you
would like to participate in this
event. Please contact Mobley s
Board Shop if you would like to be
a part of the Halloween Carnival.
Low-cost marketing seminar set for Oct. 30th
Would you spend $15 to get the
answers to these questions?
How do I establish an advertising
budget?
What kind of advertising is best
for my business?
How can I use the Internet to
increase my sales?
On Tuesday Oct. 30th, from 7.30
a.m. to 9 a.m. at the Colony Hall
(Best Western Colony Inn, 3400 El
Camino Real), John Sorgenfrei of
TJA Advertising and Byron Smith
of Netsmith will answer those ques-
tions. The $15 registration fee cov
ers the seminar and a continental
breakfast. You can sign up at the
door, but space is limited. To pre
register call Atascadero Chamber
466-2044
The grand opening of the Colony Park
Community Center on Traffic Way is scheduled
for Saturday, Dec. 1, beginning at 10 a.m. For
more information contact City Hall at 461-5000.
Board of Directors to meet
The Main Street Board of
Directors will meet Wednesday
evening. Oct. 17th, beginning at
6:30 p.m. at EarthTones Gifts and
Gallery on Entrada Avenue.
Agenda items include:
Updates on Halloween, Wine &
Wassail and Winter Wonderland
promotions, a presentation by
VisionAtascadero, discussion of
support requests to the city's
Redevelopment Agency
streetscape improvements at
Rosario and El Camino Real,
board election rotation, and board
retreat plans.
For a full agenda, please visit
www.atascaderomainstreet.org. All
Main Street meetings are open to
the public.
Lewis Bridge opens 10/19
There will be a ribbon -cutting
ceremony for Lewis Vehicular
Bridge, joining Capistrano Ave.
and Lewis Ave. across the
Atascadero Creek, this Friday Oct.
19th. Festivities begin at 11.30
a.m. The ribbon -cutting will be at
12 noon. There will also be lots of
old-fashioned fun, music and
refreshments until 1 p.m.
Mayor encourages
support for video project
Mayor George Luna encourages
businesses to support a three year
project to promote public and pri-
vate assets on the Internet. Luna
says CGI Communications, Inc.
out of Rochester NY has been
engaged to produce the promotion-
al campaign. Local businesses are
being asked to participate by
advertising to support the video
project. Sponsorship levels range
from about $1,000 to around
$6,000.
E locall-ink, a division of
CGI will produce the online
videos, which will be accessible
for viewing via the City's website
(www.atascadero.org).
Colony Days this weekend
`Colony Pride: Then & Now is
the theme for the Colony Days cel-
ebration scheduled for this week
end in Atascadero. Swing In The
Colony dancing gets underway on
10/19 Tent City the big parade
and Sunken Garden vendors are
scheduled for 10/20.
The parade will begin at 10 a.m.
and travel north on El Camino
Real before turning on Entrada
Ave.
For more information, watch for
the special section in the
Atascadero News. You can also
visit www.colonydays.com or
www swinginthecolony.com
Wine &
Wassail
Planning
Greg Carroll
(EarthTones Gifts &
Gallery) is looking for your
help planning Wine &
Wassail 2007 This year s
event will be Friday Nov
10th. It s designed to bring
shoppers downtown to meet
the merchants and kick off
the holiday shopping season.
All downtown merchants are
urged to support this event.
If you want to help plan
this important holiday shop-
ping event please contact:
Greg Carroll, EarthTones
Gifts & Gallery, 466-4415.
Tuesday Memo
10/23/07 - Main Street: 462-0177
Marketing seminar set for Oct 30th
On Tuesday Oct. 30th, from 7.30
a.m. to 9 a.m. at the Colony Hall
(Best Western Colony Inn, 3400 El
Camino Real), John Sorgenfrei of
TJA Advertising and Byron Smith
of Netsmith will present a market
ing seminar for local small busi
nesses. The $15 registration fee
covers the seminar and a continental
breakfast.
The seminar will help you answer
these questions.
How do I establish an advertising
budget?
What kind of advertising is best
for my business?
How can I use the Internet to
increase my sales?
You can sign up at the door but
space is limited. To pre -register, call
Atascadero Chamber 466-2044
Stores to take part in Halloween
Hoover s, Endless Summer
Jewelry EarthTones Gifts and
Gallery Wilkins Printing, and
Wine &
Wassail
Planning
Greg Carroll
(EarthTones Gifts &
Gallery) is looking for your
help planning Wine &
Wassail 2007 This year s
event will be Friday Nov
30th. It's designed to bring
shoppers downtown to meet
the merchants and kick off
the holiday shopping season.
All downtown merchants are
urged to support this event.
If you want to help plan
this important holiday shop-
ping event please contact:
Greg Carroll, EarthTones
Gifts & Gallery, 466-4415.
Kennedy Motorcycles have
announced plans to remain open
Halloween, Wednesday Oct. 31st.
Each business will contribute $45 to
the cost of advertising the event in
the Atascadero News.
During Farmers Market on Oct.
24th, farmers will give away pump-
kins on a first-come, first-served
basis. Families can pick up pump-
kins, take them home and carve
them, then bring them downtown on
Halloween for judging.
The Mobley Halloween Carnival
is back! This year there will be fun
and games for families in the
Sunken Gardens across from the
Mobley s shop at El Camino Real
and West Mall on Halloween Eve,
Wednesday Oct. 31st from 5-9 p.m.
Please contact Mobley s Board
Shop if you would like to be a part
of the Halloween Carnival.
Colony Park Center
to open in December
The Colony Park Community
Center construction is on schedule.
The roof is mostly complete and, if
it rains, the building is protected.
The additional site work has been
prioritized and the outdoor basket
ball courts will be the top priority
followed by the picnic area as
funding allows. The grand opening
celebration will be Saturday Dec.
1st, at 11 a.m.
A new link to downtown is completed!
On Friday Oct. 19th, the new Lewis Bridge was opened. This structure joins
Capistrano Avenue with Lewis Avenue over the Atascadero Creek, creating a new
way to get into the downtown area. Pictured above at the ribbon -cutting ceremony
(1-r) Colony Days Grand Marshall Kelly Gearhart, Councilwoman Ellen Beraud,
Mayor George Luna, Councilman Jerry Clay Councilman Tom O'Malley and County
Supervisor Jim Patterson.
Board votes to back
motorcycle/accessory sales
The Main Street Board of
Directors has voted unanimously to
support a Conditional Use Permit
application by Kennedy
Motorcycles to allow the sale of
motorcycles and accessories on the
southwest corner of El Camino Real
and Traffic Way The decision came
as the result of an emergency action
item added to the Board agenda at
the regular meeting on Wednesday
Oct. 17th.
Kennedy Motorcycles was turned
down for the CUP by the city's
Planning Commission on Oct. 16th.
Only four members of the
Commission were present. One of
those present recused himself from
the final vote, letting the matter rest
on a 2 1 decision.
The City of Atascadero has since
notified the public that the recusal
came too late in the hearing process
and the entire matter will be recon-
sidered on Nov 6th.
In other action, the board decided
to spend $980 for an Administrative
User Permit to allow the hanging of
six foot flags on downtown Cobra -
style light poles. The flags, once
mounted, will remain in place for
about six months until the time
when the Cobra poles will be
removed as part of the new street
lighting plan for the downtown. At
that time the board will have to
decide on alternative ways of dis-
playing the flags.
The group, calling itself
`VisionAtascadero made a brief
presentation. Sorrel Marks and
Eileen O Grady described the
organization as a grass roots
effort to spotlight local business.
The board appointed an ad hoc
committee to finalize the agenda for
the board retreat scheduled for Nov
3rd. The board also voted to under
write lodging and registration costs
for Executive Director Steve Martin
and board member Jim Harrison to
attend the annual California
Downtown Conference in Long
Beach, CA.
Complete board minutes are
available on-line at
www.atascaderomainstreet.org
Tuesday Memo
10/30/07 - Main Street: 462-0177
Graffiti spree
hits downtown
City of Atascadero spokesmen say a underneath that bridge and the El
wave of graffiti broke on the shores of Camino Bridge. Anyone with graffiti on
the historic downtown district over the buildings and/or storefronts as the result
weekend, leaving numerous areas cov
ered with spray -painted symbols and
vulgarities.
The new Lewis Bridge was hit espe
cially hard, as was the El Camino
Bridge, Chamber of Commerce office
and pedestrian underpass joining the
downtown with the west side of the city
According to city spokesmen, much of
the damage has already been repaired,
although work will continue at the north
end of the Lewis
Bridge and
stores
remaining
of this attack is urged to contact the
police department and the City of
Atascadero.
At right (top to bottom). Graffiti artists
hit the Atascadero Chamber of
Commerce Lewis Bridge and under
pass. Because a prime motivator for
taggers is public recognition of their
efforts, these images have been altered
to make the symbols unintelligible.
Citizens are urged to report graffiti to
the police.
414olloween &%
t4istolrie
Vowntown____
open
Wilkins Printing
Endless Summer Jewelry
Hoover's Restaurant
Kennedy Motorcycles
EarthTones Gifts & Gallery
Malibu Brew Coffee
Mobley's Boardshop
This Wednesday evening
from 5-9 p.m Mobley's
Boardshop will stage its
second annual Halloween
Carnival in the Sunken
gardens across the from the
store at EI Camino Real and
West Mall There will be
games and treats and fun for
the entire family Other partici-
pating stores are listed at left.
Information has been placed
on local radio stations promot-
ing the event. See you there
and BOOOOOOOO!
Wine & Wassail
Greg Carroll (EarthTones Gifts & Gallery) is looking for your help plan-
ning Wine & Wassail 2007 This year's event will be Friday, Nov 30th. It s
designed to bring shoppers downtown to meet the merchants and kick off the
holiday shopping season. All downtown merchants are urged to support this
event. If you want to help plan this important holiday shopping event please
contact: Greg Carroll, EarthTones Gifts & Gallery, 466-4415.
Pictured above Graffiti in various locations downtown. Vandals
struck over the weekend according to local officials. If you have
experienced graffiti please call the Atascadero Police
Department of City Hall.
Upcoming Winter Wonderland meetings:
(Alt at Maim Street office,
5901 East Mail)
Thurs., 1119, 6 p.m.- Monq,11/5, 9 &m. - Thurs., 91/8,
p.m. • Two, 11!'[3; 12 p.m. i Thurs., 11/15, 2 p.m. -
Wed., 11/21, 3 p.m.
Tuesday Memo
11/27/07 - Main Street: 462-0177
Eighteen merchants to participate in third annual Wine & Wassail
by Greg Carroll, EarthTones
Gifts & Gallery
Downtown will be aglow with
shimmering lights, beautiful decora-
tions and sounds of the holidays.
The season s Wine & Wassail (3rd
annual) illumines the shopping/din-
ing district to blend new and old tra-
ditions! Several Downtown mer
chants are teamin gup to kick-off the
holiday season in a sensational way!
Just north of the Sunken Gardens,
this year s Wine & Wassail, buildis
on the annual event and keeps an
old-fashioned twist.
As Wikipedia says, Wassail is a
hot, spiced punch often associated
with winter celebrations and is usu-
ally connected with Christmas and
Twelfth Night. Wine tasting will be
available at some shops to showcase
this years Paso Robles Harvest our
unique region.
On Friday November 30th from
6.00-9.00 p.m., all are invited to
stroll downtown for an evening of
old-fashioned fun, food, entertain-
ment and shopping! A special twist
this year is the participation from a
handful of wonderful local wineries.
To accentuate the festive atmos-
phere, all merchants, businesses and
residents have been encouraged to
illuminate their downtown place in
some way
`It s not dust a stroll, it is the first
chance to enjoy unique businesses in
a HolidayKick-off, states Greg
Carroll, owner of EarthTones Gifts
& Gallery and coordinator for the
event.
Downtown Atascadero has a
unique character that lends itself to
strolling events. While the event
begins holiday activities for the
downtown businesses and
Atascadero, the local merchants will
be in good cheer throughout the sea-
son.
`It s a chance to shop locally and
enjoy the distinctive businesses and
in many casees locally made items.
The Downtown Colony neighbor
hood is ideal for a stroll and once
you get down here you 11 feel right
at home. Our shops, restaurants and
services offer friendly and helpful
holiday ideas and help to make your
experience rewarding, he continues.
`We encourage you to loin us and
continue to support our locally
owned businesses by Shopping
Local first this holiday season and
everyday!" says Sorrell Marks of
Vision Atascadero.
The event begins right after work
week and will host neighbors, visi-
tors and patrons. It s almost
Deceember so add some warm
clothing and stroll throughout the
evening. Galleries at Wilkins
Printing, Photo & Art Gallery The
Artery and EarthTones will be open
and showcase a beautiful artistic
dimension to the event. Participating
shps and restaurants will provide
treats, special activities or music and
combine make for an Evening of
Enchantment.
The music and decorations will
add a sense of nostalgia to the fele
tiv occasion. Several downtown
businesses will be open until 9.00
p.m. offering holiday sales and spe
cial treats. Endless Summer a new
downtown business will host their
annual holiday event with savings
for customers.
Wine & Wassail is intended for
visitors and shoppers. Visitors are
welcome to bring children. This
years event ofers a fundraising
opportunity for ECHO The El
Camino Homeless Organization and
EarthTones Gifts & others will The
raffling off a gift basket to benefit
residents of the shelter.
'Not only is this a wonderful com-
munity event, and Stroll, organized
by members of Atascadero Main
Street but it will serve as a small
Winter Wonderland sponsorships still available
Sponsorships are still available for
the annual Winter Wonderland cele
bration scheduled from Friday Dec.
14th. This year s event will be two
hours longer than usual, 5-10 p.m.
and feature more than twice as much
snow as in year's past, including a
snowboard demonstration presented
by Mobley's Board Shop.
The event will occupy East and
West Mall, Sax Alley Entrada
Avenue and most of Palma Avenue.
There will be two entertainment
stages and between 40 and 60 ven-
dor booths. Downtown merchants
are encouraged to stay open for the
crowds, which have been large and
growing over the last few years. It
would also be great if the individual
stores would light and decorate their
storefronts as a welcome and invita-
tion to visitors.
This year s event will also cost
about twice as much as last year's
event, which means we have to raise
twice as much money to put it on.
The Main Street organization will
contribute more than $5,000
Corporate sponsors to date include
Rabobank, Colony Square, Charter
Media, Clear Channel Broadcasting,
County Supervisor Jim Patterson,
Mobley Board Shop, Rottman
Group, Ravatt Albrecht &
Associates, Santa Lucia Bank,Wal-
Mart and Lawrence Guittard, DDS
Colony Square will also contribute
as a snow sponsor and Oppose Wal-
Mart has also contributed. Also,
many local businesses and individu-
als have contributed in-kind prod-
ucts and services. They include
B&B Hay The Fence Factory
Quinn Rental, Mike Cole Trucking,
Bill Saylor, Atascadero Waste
Management, Souza Construction,
Mike Messer, Atascadero Fire
Department, Atascadero BMX,
Arlyne s Flowers & Gifts, Etc.,
Frankie s Deli, Rockwell Sounds
and Howard Products Trailer.
Any business or individual wish-
ing to support the event with money
or volunteer effort please contact the
Main Street office (462-0177).
Merry Christmas!
fund-raiser for ECHO which really
needs their support" comments
Norma Mueller, Case Work at
ECHO
A complete guide to all the
evening s festivities and other
Holiday programs will be available
at participating businesses,
Atascadero Main Street and The
Chamber of Commerce. The
Downtown is the center of fun, won-
der and magic this hoiday season as
this Wine & Wassail kicks off with
the Tree Lighting at the Sunken
Gardens, Winter Wonderland and
The Jiffy Lube Ice Skating Rink. For
more information visit
Atascadero.org.
For more information contact
Greg Carroll at (805) 466-4415
[As of 11/26/07 Carroll reports par
ticipating merchants include
McKenzie s Clothing, Serendipitv Art
Works, Grisanti s Hardware,
Arlvne s Flowers, Etc., Morjesis
Salon, In Harmony Skin & Body
Care, Malibu Brew Coffee Spa of
the Central Coast, Endless Summer,
EarthTones Gifrts & Gallerv, Two
Wheels, Afffliction, The ARTery,
Hyrdro Smart, Wilkins Photo & Art
Gallerv, Rockwell Sounds, Kennedv
Motorcycles and the Carlton Hotel.
Ed. ]
Main Street Board
meeting 11/28
The Main Street Board of
Directors will meet in
regular session on
Wednesday, Nov 28th,
6:30 p.m at EarthTones
Gifts & Gallery on
Entrada Avenue.
The agenda for the
meeting is available at
atascade ro mainstreet. o rg
Z
Q
rR v
T
Y
DECEMBER 4 2007
Attendance was up and so were
the holiday spirits among par
ticipating Wine & Wassail mer
chants on Friday Nov 30th.
Endless Summer Arlyne s Flow-
ers & Gifts, McKenzie s and
Morjesis Salon were among the
Main Street business people
reporting a good turn -out by
local shoppers.
Eighteen local stores partici-
pated in the third annual event,
which is designed to attract
shoppers to stroll through the
downtown to meet merchants
and hunt for holiday bargains.
Participating merchants in-
cluded: McKenzie s Clothing,
Serendipity Art Works, Grisanti
Hardware, Arlyne s Flowers &
Gifts, Morjesis Salon In har
mony skin & Body Care, Malibu
Brew Coffee, Wilkins Photogra-
phy & Art Gallery Spa of the
Central Coast, Endless Summer
Jewelry EarthTones Gifts &
Gallery Two Wheels, Affliction
The ARTery HydroSmart, Rock
well Sounds, Kennedy Motorcy-
cles and the Carlton Hotel.
Greg Carroll (EarthTones Gifts &
Gallery) was the chairperson for
this year's event. Several winer
ies participated in the event by
pouring at several locations.
They included Eros Winery
JanKris Winery Castoro Cellars
and Vino Robles. Organic treats
were provided by Joebella,
Chaparral Gardens, and Green
Acres Lavendar Farm.
Many thanks to all who partici-
pated in this year's event!
Thousands of downtown visitors Gardens, Sax Alley Entrada and
are expected during the annual
Winter Wonderland celebration
planned for Friday Dec. 14th,
5-10 p.m. This year's event will
feature twice as much snow as
well as a snowboard demon-
stration by Mobley Board Shop.
The event will encompass East
and West Malls, the Sunken
Palma Avenues. There will be
two entertainment stages, more
than 40 vendors, bounces
houses, pony rides, the Elks
Little Train and Santa Claus.
Sponsorships are still available.
Major sponsors to date include:
Century Cinemas, Rottman
Jaynie Orcutt (left) of Arlyne s Flow-
ers & Gifts accepts appreciation for
Wine & Wassail from friend and
downtown supporter Bev Aho.
[Main Street photo]
Group, Rabobank, Colony
Square, Charter Media, Clear
Channel, Ravatt-Albrecht &
Associates, Lawrence Guittard
DDS, Santa Lucia Bank, Wal-
Mart, Mobley Board Shop, Si-
erra Summit, Atascadero Cham-
ber Jim Patterson and the City
of Atascadero.
TUt,40AY M:JEM0
D 0
The Main Street Board of
Directors met in regular ses-
sion on Wednesday Nov
28th 6.30 p.m at Earth -
Tones Gifts & Gallery on En-
trada Avenue.
Marcia Torgerson, represent-
ing the Redevelopment
Agency reported Wilson Elec
tric has been awarded the
contract for Phase III of the
downtown lighting update.
Rick Engineering has been
hired to do engineering plans
Three new board members
have been elected to fill
three board positions effec
tive January 2008.
The new board members will
be Travis Kenny (EI Camino
Gasoline), Mike Sherer
(Peabody & PLUM Realty
Inc.) and Al Stanford
(community member).
The trio will fill openings left
by the departure of Lawrence
Guittard DDS, Dayn Mans -
The Main Street Board of
Directors will support a group
of downtown business people
excited about property en-
hancement.
The building, located next to
Terry's Bar & Grill near EI
Camino Real and Traffic Way
currently is home to Green
Goods and several other
businesses. It is one of the
I
for the next phase of street
scape improvements. High-
way 101 at 41 will be re-
duced to one lane NB/SB
beginning Jan 1. Northbound
onramp will be closed for six
months.
The board will continue to
press for downtown rest
rooms, more aggressive tour
ism development, and will
request a joint meeting with
the City Council prior to the
next Main Street budget cy-
field (Mobley Board Shop)
and Greg Carrol (EarthTones
Gifts & Gallery). Main Street
board terms are three years.
Each year three seats come
up for election.
Main Street board members
meet once a month in regular
session to plan and evaluate
Main Street activities and to
track and encourage efforts
by Main Street's four primary
committees: Promotion, Or
best examples of Atasca-
dero s past in the downtown
area, and is in need of a face-
lift.
The board has agreed to use
$1,500 budgeted for faqade
improvement as well as an-
other $1,500 from grant
funds to assist with the
power -washing and painting
of the building. Building ten-
cle. The board will also re-
quest a City Council member
attend Main Street board
meetings.
The Main Street Board of
Directors meets the third
Wednesday of each month at
6.30 p.m at EarthTones Gifts
& Gallery on Entrada Ave.
Agendas and minutes are
available at
www.atascaderomainstreet.org.
(No meeting in December 07 )
ganization, Economic Re-
structuring and Design.
Board members are also
expected to participate in
Main Street activities and
fund-raisers and to help en-
hance the organization s
resources.
Please take the time to thank
our outgoing board members
and to congratulate our in-
coming members.
ants and participating profes-
sionals are also donating
goods and services. The Atas-
cadero Redevelopment
Agency will contribute nearly
$1,000.
The board hopes the project
will inspire other business
people and property owners
to do fagade improvements.
Page 2
The Main Street board meets
monthly to chart the course for
the revitalization of Atasca-
dero s historic downtown.
expected to
cipate in
Street
hies and
enhance
nization's
Getting down to business. The
board has decided to back a
major fagade improvement
S 12/
24
§Y F. W 1/1
1/7
7
This Friday Dec. 14th, from 5-
10 p.m the annual WinterWon-
derland event will occur in his-
toric downtown Atascadero.
Streets will be closed early in
the day to allow for set-up (see
attached flyer). More than 50
vendors will participate, along
with local musical groups, the
Elks Train, pony rides and more.
This year's event will feature
twice as much snow as in years
past and will last two hours
longer In addition to snow play
piles and two snow slides,
Mobley's Board Shop will spon-
sor a snowboard demonstration
and Sierra Summit will present
a bunny hill sliding area in the
Sunken Gardens.
Attendance at this event has
grown steadily over the years
As you may have read in the
newspapers recently some
folks don't think the banners
hanging around downtown do
us any favors, appearance -wise.
The city with the help of Main
Street and the Chamber of
Commerce, has revised the
rules governing the mounting
N
and we expect a huge crowd
this year also. It's a great oppor
tunity to decorate your stores,
stay open late and meet new
people.
We anticipate more than 40
volunteers will join the Main
Street staff to run the event.
This year there will be twice as
many trash bins and porta-
potties for visitors comfort and
we will return to using genera-
tors and portable lighting tow-
ers to power and illuminate the
downtown area
For more information regarding
Winter Wonderland 2007
please call the Main Street
office at 462-0177 or visit
www.atascaderomainstreet.org.
and display of banners and A -
Frame signs. Attached to this
week's memo is another copy
of those rules.
Please take the time to familiar
ize yourself with these rules
and let them guide you as you
plan signage. We don't need to
have people filing complaints
Santa Claus will be on hand all
during Winter Wonderland. He will
be seated in a special area in Sax
Alley between Entrada and West
Mall. [Main Street photo]
on downtown businesses.
If you have any further ques-
tions regarding downtown sign-
age requirements or need help
preparing signage, please call
the Main Street office at 462
0177 If we can't help, we can
put you in touch with someone
who can.
8
Recently crews were up in the air literally
scrambling to get new holiday lights installed in
the huge trees in the Sunken Gardens. There
had been talk of not lighting the trees this year
but public outcry prompted action and the
branches were entwined with bright lights just in
time for the annual tree -lighting ceremony which
was held on Nov 24th
In addition to the lights in the trees, street lamps
surrounding the Sunken Gardens have been
draped with rope lights and capped with holiday
wreaths.
The rope lights were purchased by Main Street
last year and have been installed by city crews.
Everyone is invited to bring friends and
neighbors downtown during the holiday season
to see the lights in the Sunken Gardens.
Individual merchants are also encouraged to ight
storefronts to provide a festive holiday atmos-
phere for shoppers.
[Main Street photo]
R E IS F 11,
The folks at Arlyne s Flowers
& Gifts on Palma are really
getting into the holiday spirit.
As volunteers helping with
the Winter Wonderland pro-
ject, they have figured out
how workers can stand out"
during the busy event on Dec.
14th. Be elves!
Thanks to the efforts of Ar
lyne s Flowers& Gifts, Winter
Page 3
Wonderland volunteers will
sport distinctive elven head-
gear
'We need a way to make
volunteers stand out during
the event, said Executive
Director Steve Martin. 'It will
be too cold for T S,hirts, so a
cap of some kind seemed to
be the answer
Now thanks to Santa s help-
ers at Arlyne s Flowers &
Gifts, Winter Wonderland
volunteers will stand out!
It's the stylish way to say
Merry Christmas on Main
Street!
Thanks so much for adding to
the holiday season
Santa's helpers will be stylin
this year thanks to Arlyne s
Flowers & Gifts
We are on the wohi
ILM www.atascaderomainstreeLorg
f
Phone: 805-462-0177
Fax: 805-462.0.73
t mail: info6etescaderomainstreet. org
TRANSFORMING THE COLONY
D I S T R I C T
Do you have an in-store pro- ter Wonderland planning
motion or other Calendar
meeting, Main Street office
item you would like in the
Thurs., Dec. 13, 5.30 p.m
Tuesday Memo?
Chamber mixer Santa Lucia
If so, please send it to the
Bank
Main Street office by the
Fri., Dec. 14 5-10 p.m.,
Friday prior to publication
downtown, Winter Wonder
date.
land
Sun., Jan 6, Ice -rink closes in
Sunken Gardens
Mon Jan 7 12 p.m Eco-
nomic Restructuring Commit
tee, Rabobank conference
room
Wed., Jan 16, 6.30 p.m Main
Street board meeting, Earth -
Tones Gifts & Gallery
Atascadero Main Street is
dedicated to transforming
the historic downtown into
the cultural, economic and
social center of the city
Fri., Dec. 21, Ice -rink opens
Wed., Dec. 5 6.30 p.m De-
in Sunken Gardens
sign Committee, EarthTones
Tues., Dec. 25, Christmas
Gifts & Gallery
Tues., Jan 1, 2008, New
Thurs., Dec. 6, 2 p.m., Winter
Year's Day
Wonderland planning meet
ing, Main Street office
Wed., Jan 2, 6.30 p.m., De-
sign Committee, EarthTones
Thurs., Dec. 13, 2 p.m., Win
Gifts & Gallery
Sun., Jan 6, Ice -rink closes in
Sunken Gardens
Mon Jan 7 12 p.m Eco-
nomic Restructuring Commit
tee, Rabobank conference
room
Wed., Jan 16, 6.30 p.m Main
Street board meeting, Earth -
Tones Gifts & Gallery
Atascadero Main Street is
dedicated to transforming
the historic downtown into
the cultural, economic and
social center of the city
We are on the web!
L= www.atascaderomainstreeLoro
fin n 1 C :' R L t 1 x
TRANSFORMING THE COLONY
D I S T R I C T
N
Do you have an in-store pro-
motion or other Calendar
item you would like in the
Tuesday Memo?
If so, please send it to the
Main Street office by the
Friday prior to publication
date.
Thurs., Dec. 13, 5.30 p.m
Chamber mixer Santa Lucia
Bank
Fri Dec. 14 5-10 p.m.,
downtown, Winter Wonder
land
Fri., Dec. 21, Ice -rink opens
in Sunken Gardens
Tues., Dec. 25, Christmas
Tues., Jan 1, 2008, New
Year's Day
Wed., Jan 2, 6.30 p.m. De-
sign Committee, EarthTones
Gifts & Gallery
Sun., Jan 6, Ice -rink closes in
Sunken Gardens
Mon Jan. 7 12 p.m., Eco-
nomic Restructuring Commit
tee, Rabobank conference
room
Wed., Jan 16, 6.30 p.m. Main
Street board meeting„ Earth -
Tones Gifts & Gallery
Mayor Luna appoints
P&R Commissioner
Mayor George Luna has ap-
pointed Julie Dunn to replace
retiring Commissioner Rick
Mathews on the city's Parks
& Recreation Commission.
Dunn is an artists, educator
and art gallery owner on the
Central Coast. She lives in
Atascadero and has two chil-
dren. She will be sworn in on
Jan. 17th, 2008.
Atascadero Main Street is
dedicated to transforming
the historic downtown into
the cultural, economic and
social center of the city
rf€
ry
€'
•
"People eon cry much
easier than they can
change."
-James Baldwin
w
TUESDAY MEMO
DECEMBER 18 2007
?� L A N D F �, �-
Pictured above: Santa and Mrs. Claus visit from the North Pole to meet parents and children in Sax Alley
during the annual Winter Wonderland event, Dec. 14th. Thousands attended the 5 -hour party!
Two snow slides greeted
young and old alike.
KSBY's Kory Raftery was on hand most of the eve-
ning doing live reports from Atascadero s historic
downtown.
TUESDAY MEMO
€ tt. %,
The results are in and Main
Street has three new board
members. Travis Kinney (EI
Camino Gasoline), Mike
Sherer (Peabody & PLUM
Realty Inc.) and Al Stanford
(Community Member) have
been elected to serve three
year terms beginning in Janu-
ary 2008.
Main Street has a nine -
member board. The balance
of the membership includes
Maria Hooper (Community
Member), Barbie Butz
(Community Member), Kelly
Gearhart (Property Owner),
Jim Harrison (Property
Owner), Ron Wreesman
(Downtown Businessperson),
and Greg Ravatt (Architect).
Outgoing members include
Greg Carroll (Downtown Busi-
nessperson), Dayn Mansfield
(Downtown Businessperson)
and Lawrence Guittard DDS
(Downtown Businessperson).
The Main Street Board of
Directors meets the third
Wednesday of each month at
6.30 p.m. (There will be no
December board meeting).
The January 2009 meeting
will be Jan. 16th in the con -
Winter Wonderland 2007 Survey
Downtown events will only improve if YOU register yourinput. Please fill out the questionnaire
below and return it to Main Street. All results acre submitted to the Main Street Hoard.
Data and time of the event.
quality of event. Comments:
Appropriate
F1 Excellent
El Inappropriate
El so-so
n No Opinion
[] Bad
Tuesday Memo in
Location of the event.
Should it be repeated next
March of 2008.
year?
Contact the Atas-
E] Appropriate
Fl Yes
El Inappropriate
E] No
0 No Opinion
F] No Opinion
5901 East Mail
P,0, Box 3090
Atasoadero, CA 93423
Phone: 805-462-0177
Fax: 805-462-0173
Email:
info@atascaderomai nstreet.or
ference room at Peabody &
PLUM Realty Inc. EI Camino
Real and East Mall.
Agendas for Main Street
meetings are posted at the
Main Street office and on the
Main Street website. All Main
Street meetings are open to
the public.
For more information con-
cerning Main Street commit
tees please call (805) 462
0177 or email:
info@atascaderomainstreet.org
Page 2
r
Gettwo months
`
for the price of
one when you
advertising in the
Tuesday Memo in
February and
March of 2008.
Contact the Atas-
cadero Main
Street office to
place your business card
size advertisement.
4-
VOLUME 1, ISSUE 1 Page
Left. Some folks really like to go out on a limb at Christ -
Others like to BE limbs! This walking Yule
tree joined Frosty the Snowman and Rudolph the Red -
Nosed Reindeer in greeting downtown visitors.
There were more than 50 vendors offering crafts
addition to that, several stores and organizations of-
fered their own array of treats to the mix.
joyed everything from cider to pork ribs and everything
We are on the webs
IL www.atascaderomainstreetorg
TRANSFORMING THE COLONY
D I S T R I C T
Do you have an in-store pro-
motion or other Calendar
item you would like in the
Tuesday Memo?
If so, please send it to the
Main Street office by the
Friday prior to publication
date.
Fri., Dec. 21, Ice -rink opens
in Sunken Gardens
Tues., Dec. 25, Christmas
Tues., Jan 1, 2008, New
Year's Day
Wed., Jan 2, 6.30 p.m., De-
sign Committee, EarthTones
Gifts & Gallery
Sun Jan 6, Ice -rink closes in
Sunken Gardens
Mon., Jan. 7 12 p.m., Eco-
nomic Restructuring Commit
tee, Rabobank conference
room
Wed., Jan 16, 6.30 p.m. Main
Street board meeting, Earth -
Tones Gifts & Gallery
Atascadero Main Street is
dedicated to transforming
the historic downtown into
the cultural, economic and
social center of the city
Eleven Colony District
businesses are set to
participate in the Art Tour
this Friday May 30th,
5.30-9 p.m. The tour is is
free and open to the pub-
lic. Participating stores will
include The ARTery (5890
Traffic Way), Creative
Cabinetry Solutions (5863
Traffic Way), EarthTones
Gifts & Gallery (5970
Entrada Ave., Suite A),
Endless Summer Unique
Jewelry (5990 Entrada
Ave.), Hydro Smart (5825
Traffic Way), McKenzie's
(5835 Traffic Way), Red
Tree Gallery (5850 Traffic
Way), Serendipity Art-
works Studio (6025
Palma Ave.), Sweet Peas
(5820 Traffic Way), Tues-
day's Jewels (6175 EI
Camino Real), and Wilkins
Printing (6405 EI Camino
Real). For more informa-
tion contact Heather
Young Curry at 704-1126
or email
heather@youngcurryphoto
graphy.com
Vote For Your School winners: Three schools won a total of $1,000 from Main
Street and its contributors during the recent Vote For Your School! Promotion.
Pictured above (1-r) Lori Sanders (Rabobank), Al Stanford (Main Street Board
Member), Linda Coburn (San Gabriel Elementary School Librarian), Linda Stew-
art (San Benito Elementary School Librarian), Karen Sturtevant (Rabobank),
Denise Novak (Santa Rosa Elementary School Librarian).
Blue Balloon
Wednesday draws
business
participants
The list of stores staying open
Wednesday evenings until 7
p.m continues to grow If you
would like to join in this promo-
tion and receive publicity and
blue balloons to guide custom-
ers to your store please contact
the Main Street office at 462
0177
Rick Butler Butler
Business Machines
Red Tree Gallery
sets grand opening
The Red Tree Gallery at 5850 Traffic
Way will hold a grand opening celebra-
tion and reception on Friday May 30th,
5.30-9 p.m. featuring the work of inter
nationally known local artist Ronald Ray
Rogers. Enjoy Ron s art plus the work of
our fine local and national artists. There
will be live music, light refreshments and
wine -tasting by B&E Vineyards.
The Red Tree Gallery is located in the
heart of Atascadero's Historic Colony
District. Regular hours are Wednesday
11a.m. to 7 p.m Thursday—Saturday
11 a m to 5 p.m. and other times by
appointment.
For more information about The Red Tree Gallery
call 466-5850 or visit www the redtreega I lery.com.
City of Atascadero seeking
cruise nite sponsors
The City of Atascadero is seeking sponsors
Beth Van Valkenburgh,
Serendipity Artworks !
for the 16th annual Hot EI Camino Cruise Nite
Studio
(Aug. 15) as well as Movies in the Park in the
Sunken Gardens (beginning Aug. 2). These
events are free to the public and are funded
solely by donations. For more information on
how you can become a sponsor for Cruise
Nite call 470-3472. To become a movie
sponsor call 470-3178.
Chamber Showcase Mixer is Sept. 18
Kim Young, Atasca-
The 10th annual Chamber Showcase mixer
derc, Sewing &
will be Sept. 18th at Atascadero Lake To par
Vacuum
ticipate, please call 466-2044
We are on the web!
w --m
ww.alascaderomainstreet.org
THE BUZZ
5 Tips on Budgeting
Think of a budget as a useful tool—a
written financial plan that helps you
set goals and measure progress.
Start by coming up with a sales reve-
nue target. Make it your best esti-
mate
Based on past experience, estimate
your cost of goods sold (e.g. 70 per
cent of sales) and subtract it from the
sales revenue to come up with your
estimated gross margin
Forecast variable expenses (items
such as travel and commissions that
vary according to the level of sales)
and fixed expenses (items like taxes
and rent that stay the same regard-
less of sales). Subtract these ex
penses from your gross margin to
arrive at your estimated net income
(before federal taxes)
Vtaseadero Main Street Break your annual budget into guar
ters and monitor your progress every
three months to detect problems and
make corrections.
Brought to you by SCORE
cL�1�L Counselors to Americas Small Busi-
�J t ` t ness."
Do you have an in-store
promotion or other Calendar
item you would like in the
Tuesday Memo?
If so, please send it to the
Main Street office by the
Friday prior to publication
date.
Friday May 30, Board of
Directors, 8:30 a.m. Peabody
& PLUM Realtors. NOTE DATE
CHANGE.
Friday May 30, Grand open-
ing at Red Tree Gallery 5850
Traffic Way 5.30-9 p.m.
Friday May 30, Heather
Young Curry Photography
exhibit at EarthTones Gifts &
Gallery 5970 Entrada Ave.,
Suite A, 5.30-9 p.m.
Monday June 2, Economic
Restructuring Committee, 12
noon, Rabobank.
Thursday June 5, Economic
Forecast 2008, Atascadero
Lake Pavilion, 7.30 a m.
Saturday June 28th—Rockin
for a Cure, 12-4 p.m Rabo-
bank parking lot.
For more Colony District
dates of interest check out
our calendar of events at
atascaderoma instreet.org.
DON'T
FORGET
Hot EI Camino Nite, 8/15
Colony Days, 10/17 18
Wine & Wassail, 12/5
Winter Wonderland, 12/12
These major events may
affect traffic circulation and
parking in the downtown
area.
City Contacts:
City Manager Wade McKinney
470-3400
wmckinney@atascadero.org
Assistant City Manager
Jim Lewis
470-3400
jlewis@atascadero.org
City Clerk, Marcia Torgerson
470-3400
mtorgerson@atascadero.org
City Attorney Brian Pierik
470-3400
Community
Development Director
Warren Frace
470-3402
wfrace@atascadero.org
Public Works Director
Steve Kahn
470-3180
skahn@atascadero.org
Community Services Director
Brady Cherry
470-3472
bcherry@atascadero.org
Atascadero Main Street is
dedicated to transforming
the historic downtown into
the cultural, economic and
social center of the city
If you've been wonder
ing how to get involved
with your community
Atascadero Main Street
has a deal for you
Volunteers are needed
to work during special
events in Atascadero.
Opportunities include:
Colony Days (Oct. 18th)
About two dozen volun-
teers are needed man
parade route barri-
cades and help with
organization of entries,
among other duties.
Winter Wonderland
(Dec. 12th)
About 40 volunteers
are needed assist with
set-up, clean-up, ven-
dor relations, and
stage management.
If you are interested in
helping with these and
other events in Atasca-
dero, please contact
the Atascadero Main
Street office at 462
0177
Optimists are
nostalgic about the
future.
Chicago Tribune
Art Tour/Grand opening guests: The Red Tree Gallery on Traffic Way
celebrated a 'two-fer" Friday evening, staging a grand opening and
participating in the new Art Tour at the same time. Guests pictured
above (1-r) Councilman Tom O'Malley Heather Moreno, Wendy Rogers
(Red Tree Gallery owner) and Main Street Board Member Al Stanford.,
First Art Tour celebrated in
historic downtown Atascadero
Friday evening, May 30th, many downtown merchants
joined with local artists to take part in the first Art Tour
Participating businesses showcased artwork by local
artists and offered hospitality to visitors. Two more Art
Tours are planned for
later this year
Stuart Goldman, EROS Winery was on
hand to pour at Wilkins Printing &
Gallery
Participating stores
offered snacks and
refreshments to visi-
tors, including wines
poured by local vint-
ners. It is hoped this
event will encourage
many arts -related
activities in Atasca-
dero's historic Colony
District. For more
information contact
Heather Young Curry
at 704-1126.
Auction
items
needed for
Main Street
Mayhem
fund-raiser
The second annual
Main Street Mayhem
will be Saturday July
12th at the Taft Barn beginning at 6.30
p.m This year's Wild West theme will pro-
vide the backdrop for the annual major fund-
raiser for the Main Street organization Live
and silent auctions will be part of the eve-
ning's festivities and auction items are
needed now
Those donating auction items will be recog-
nized in publicity and presentations during
the Mayhem event.
If you have an items you would like to do-
nate for the fundraising auctions please con-
tact Main Street at 462-0177 for pickup.
Dinner tickets are also available They are
$55 apiece or $500 for a table of eight. Ta-
ble of eight tickets include two bottles of
wine.
For more information regarding the Main
Street Wild West Mayhem dinner/fund-raiser
please contact the Main Street office at
462-0177
We are on the web!
a=-Olascaderomalnstreel.org
THE BUZZ
Store Image
Time for Rethinking?
Are you proud or embarrassed about
your store image? You may have
been in your store for years and
never have thought about your im-
age. The problem is, however that
times change people change cus-
tomers change.
If you don't want to change you will
be left behind
Take a few minutes to check our your
image. Look at your signage dis-
plays, logos, even product arrange-
ment as if you has never been in your
own shop
Better yet, find someone who has
never been in your shop and ask
them to give you their opinions about
your image
The report may be surprising.
If so be aggressive about tweaking
your image to keep up with the
changes in the marketplace.
Do it your self or hire a professional
Either way your image will thank you
and so will your customers. preset
and future!
Do you have an in-store
Thursday June 5, Economic
promotion or other Calendar
Forecast 2008, Atascadero
item you would like in the
Lake Pavilion, 7.30 a.m.
Tuesday Memo?
Wednesday June 11, Farm -
If so, please send it to the
ers Market in Sunken Gar
Main Street office by the
dens, 3-6 p.m.
Friday prior to publication
Wednesday June 11, Blue
date.
Balloon Wednesday partici-
pating stores open until 7
Tuesday June 3, ELECTION
p.m.
DAY get out and vote!
Saturday June 28th—Rockin
for a Cure, 12-4 p.m., Rabo-
Wednesday June 4 Farmers
bank parking lot.
Market in Sunken Gardens,
3-6 p.m.
Friday June 13, Executive
Committee, 9:30 a.m. Main
Wednesday June 4 Blue
Street office.
Balloon Wednesday partici-
pating stores open until 7
p. M.
Tuesday June 17 Promotion
Committee meeting, 8:30
a.m., Red Tree Gallery 5850
Traffic Way
Friday June 20, Board meet-
ing, 8 a.m., Peabody & PLUM
Realtors, EI Camino Real and
East Mall.
For more Colony District
dates of interest check out
our calendar of events at
atascaderoma instreet.org.
DON'T
FORGET
Hot EI Camino Nite, 8/15
Colony Days, 10/17 18
Wine & Wassail, 12/5
Winter Wonderland, 12/12
These major events may
affect traffic circulation and
parking in the downtown
area.
City Contacts:
City Manager Wade McKinney
470-3400
wmckinney@atascadero.org
Assistant City Manager
Jim Lewis
470-3400
jlewis@atascadero.org
City Clerk, Marcia Torgerson
470-3400
mtorgerson@atascadero.org
City Attorney Brian Pierik
470-3400
Community
Development Director
Warren Frace
470-3402
wfrace@atascadero.org
Public Works Director
Steve Kahn
470-3180
skahn@atascadero.org
Community Services Director
Brady Cherry
470-3406
bcherry@atascadero.org
Atascadero Main Street is
dedicated to transforming
the historic downtown into
the cultural, economic and
social center of the city
Jim Wilkins, whose
family stretches back
to the beginnings of
the Colony Atascadero,
has been selected as
the President of the
Atascadero Historical
Society
'I encourage you to join
us in preserving the
memory of the unique
history of the Atasca-
dero Colony said Wil-
kins.
For more information
on how to volunteer
visit the Atascadero
Colony House at 6600
Lewis Avenue on
Wednesdays from
1-4 p.m.
There is no time to
cry about the
mistakes of the past.
There are too many
left to be made in the
future.
Economic
Forecast:
"It's in your
hands"
The annual economic fore-
cast presented by the Atas-
cadero Chamber of Com-
merce delivered some
sobering news from UCSB
economist Dr Bill Watson
last week. In 2007 activity
was down in every retail
sector something Watkins
said he had never ob-
served before in any com-
munity
Economic activity is down.
Jobs are down. Retail
sales, in every sector are
down Watkins wrote in
the report. 'While at least
some of the weakness
reflects national and state
trends, Atascadero's econ-
omy is far worse than
those of the United States
and California. The City's
economic weakness will
have impacts on people's
lives. Young people, look
ing for opportunity will
continue to migrate else-
where. The City's govern-
ment will be able to pro-
vide fewer government
services. Many citizens will
see reduced incomes and
standards of living.
Economic Forecast: The Atascadero Chamber of Commerce presented the annual Economic
Forecast on Thursday morning, June 5th, at the Atascadero Lake Pavilion. Pictured above (1-r):
Chamber CEO Joanne Main, and speakers Pete Dakin (Re/MAX Parkside Realty), Mayor Pro -Tem
Ellen Beraud, UCSB economist Dr Bill Watkins, Main Street Executive Director Steve Martin,
Rabobank Regional Vice -President Steven Harding.
exceed what was expected when
those decisions were made Atasca-
dero and its citizens have the power
to at least partially reverse existing
trends. Economic fundamentals
imply that Atascadero's economy
should perform better than Califor
nia's. The choice is one that many
communities would envy Watson
finished his presentation by saying
that Atascadero has choices to
make and that the future is in your
hands.
Mayor Pro Tem Ellen Beraud also
addressed the audience, outlining
the city's accomplishments and
recognizing the economic situation
as a bump in the road
Anonymous At least part of the idio Pete Dakin of Re/MAX Parkside Real
syncratic local weakness is
a result of local decisions. Estate in Paso Robles spoke about
That means that the commercial vacancy factors and the
state of the residential market and
negative economic impacts
its ability to correct itself
Main Street Executive Director
Steve Martin related the organiza-
tion's progress during the last six
years and offered five strategies
for making things better in Atasca-
dero. They include: Take a realistic
position on city finances, contin-
ued public and private investment,
consider new revenue sources to
pay for big ticket items such as
road repair and the Administration
Building, think globally but shop
locally and respect the community
(no more Atrashcadero'). Martin
also offered a positive vision of
what Atascadero will look like in
10 years if all goes well.
Steven Harding, Regional Vice -
President of Rabobank discussed
the impacts of the sub -prime fi-
nancing crisis on the economy
We are on the web!
a=11ascaderomainstreet.org
THE BUZZ
Do you have an in-store
promotion or other Calendar
item you would like in the
Tuesday Memo?
If so, please send it to the
Main Street office by the
Friday prior to publication
date.
Friday June 20, Board of
Directors, 8:00 a.m Peabody
& PLUM Realtors.
Tuesday June 17 Promotion
Committee meeting, 8:30
a.m., Red Tree Gallery 5850
Traffic Way
Wednesday June 18, Blue
Balloon Wednesday partici-
pating stores open until 7.30
p. M.
VOLUNTEER
OPPORTUNITIES
If you've been wondering how to get in-
volved with your community Atascadero
Main Street has a deal for you. Volun-
teers are needed to work during special
events in Atascadero.
Opportunities include:
Colony Days (Oct. 18th)
About two dozen volunteers are needed
man parade route barricades and help
with organization of entries, among other
duties.
Winter Wonderland (Dec. 12th)
About 40 volunteers are needed assist
with set-up, clean-up, vendor relations,
and stage management.
If you are interested in helping with these
and other events in Atascadero, please
contact the Atascadero Main Street office
at 462-0177
DON'T FORGET
Hot EI Camino Nite, 8/15
Colony Days, 10/17 18
Wine & Wassail, 12/5
Winter Wonderland, 12/12
These major events may affect traffic
circulation and parking in the downtown
area
Thursday June 19 9 a.m.,
Colony Days Board meeting,
Rabobank conference room
Friday June 20, Board meet
ing, 8 a.m Peabody & PLUM
Realtors, EI Camino Real and
East Mall.
Friday June 20, 12 p.m.,
Colony Days Committee
meeting, Rabobank confer
ence
Saturday June 21,
11.30 a.m —4 p.m.
Atascadero Wine Festival,
Atascadero Lake.
For more Colony District
dates of interest check out
our calendar of events at
atascaderoma instreet.org.
Atascadero Main Street is
dedicated to transforming
the historic downtown into
the cultural, economic and
social center of the city
Visitor impressed
by downtown
Recently on Blue Balloon
Wednesday an out-of-town
visitor experienced Atasca-
dero's historic Colony Dis-
trict and liked what she saw
I stayed at the Carlton Ho-
tel said Denise Ovrum. It
was only 5.30 when I arrived
and I noticed the baby store
(Sweet Peas) across the
street. Since we have a new
grandson, I just had to check
it out. Turns out... you have a
`shop late at night' on
Wednesdays. (I visited) the
adjacent new Art Gallery for
a glass wine.. I just wanted
to let you know how great
their hospitality was/is and
how much I appreciated the
Carlton midweek business
rate that allowed me to stay
there.
Way to go, downtown!
Auction items
needed for Mayhem
The second annual Main
Street Mayhem will be Satur
day July 12th at the Taft
Barn beginning at 6.30 p.m.
Live and silent auctions will
be part of the evening's
festivities and auction items
are needed now
If you have an items you
would like to donate for the
fundraising auctions please
contact Main Street at 462
0177 for pickup. For more
information regarding the
Main Street Wild West May-
hem dinner/fund-raiser
please contact the Main
Street office at 462-0 17 7
Tickets for the July
12th Main Street May-
hem Fundraiser at the
Taft Barn are still avail-
able. Individual tickets
are $55. A table of
eight, plus wine, is
$500 Festivities in-
clude dinner C&W
music, live & silent
auctions and more.
Last year's Mayhem
raised nearly $9 000
for downtown projects.
Without a successful
fundraiser our efforts
in the next fiscal year
will be significantly
diminished. To reserve
tickets, please call
462-0177 or go the
Main Street office, the
Chamber of Commerce
office, Santa Lucia
Bank or Rabobank
Smile - sunshine
is good for your
teeth.
Anonymous
New brochures
distributed
The second edition of the
downtown walking map/
brochure has been printed
and distributed to busi-
nesses and hotels. The
Promotion Committee
oversees the content of
this brochure, which is
printed several times a
year The first edition was
printed in very small quan-
tities. After corrections and
improvements were made,
a thousand copies of the
second edition were
printed As time goes on,
we expect only minor
tweaks to be required prior
to each re -printing, allow-
ing larger quantities to be
printed each time For
more information about
the brochure, or to offer
suggestions, contact the
Main Street office or at
tend the Promotion Com-
mittee meetings. The next
meeting will be Friday July
11th, 8:30 a.m in the
patio area behind the Spa
Central Coast.
Your ideas are always
welcome. Come help us
make downtown a more
exciting place to be.
tui, e,r;~; itur tirtrr
lsti•lrt
"TRANSFORMING DOWNTOWN
INTO'THB HISTORICAL,
CULTURAL. SOCIAL AND
:ECONOMIC CEtIT6R OF
ATASCADERO.
AxSr,..sQF:.A(s, f..FA.9w(rykI'jjj.
P r}.1fiA69'R'.!'�.i�BG g MISSION "AF HwTo"
!.,.4rt4,.'.5 Vr?LEINr3tFR .«wwwwxnrwwx.www,.wTF '?n Y t&�4,74R4 ;.
STAFF � 6�#S�TT 1XARN W4
kascadero..Main Street, Inc. 'P O Box 3090 $901 East M4 Atascadero, CA 43422
Phoney (805) 462-0177 Fax. (805) 462-0173 infoQatascaderomamstmet ura
The new Colony District website is up and running. Access it at
www.atascaderomainstreet.org. Your comments and suggestions are welcome.
New website design features Colony District branding
The Main Street website has a new
look. The site now features the Col-
ony District brand prominently on
every page. Navigation buttons are
depicted as pavers at the bottom
of the home page There are links to
committees, an event calendar vol-
unteers, and merchant listings,
among other features. We will soon
be adding merchant addresses and
other information. If you have a web-
site you would like to link to the Main
Street site, please send us your URL
address.
The website is now being maintained
in the Main Street office, but that
doesn't' necessarily have to be per
manent. If member web designers
would like to take over the creation
and maintenance of this site on a
volunteer basis, we welcome their
participation and assistance.
In the meantime, please take the
time to look at the site and send us
your ideas and comments. We want
this site to work as a source of pride
and information for our members
and a place where the public can
visit to get to know the historic down-
town Colony District.
Email Blast Capability?
It has been suggested that the Main
Street office could improve publiciz
ing local events if it could send an
Email Blast" to prospective atten-
dees. If you would like to contribute
to a pool of email addresses for such
a blast, email your information to
info@atascaderomainstreet.org.
Please, only send addresses for
folks who want to be notified. We
don't want to be SPAM agents.
Thanks!
We are on the web!
I...-tascaderomainstreet.-r7l
VOLUNTEER
OPPORTUNITIES
If you've been wondering how to get in-
volved with your community Atascadero
Main Street has a deal for you Volun-
teers are needed to work during special
events in Atascadero.
THE BUZZ
Do you have an in-store
promotion or other Calendar
item you would like in the
Tuesday Memo?
If so, please send it to the
Main Street office by the
Friday prior to publication
date.
TONIGHT—Atascadero City
Council meeting, 6 p.m., City
Hall. The Council will decide
whether or not to implement
the Shield Initiative (banning
certain large retail develop-
ment) or send the issue to
the voters.
Saturday June 28, Rockin
for a Cure, American Cancer
Society fundraiser Rabobank
Parking Lot, 12 p.m. -4 p.m.
Information: 466-2325.
If you are interested in helping with these
and other events in Atascadero, please
contact the Atascadero Main Street office
at 462-0177
DON'T FORGET
Hot EI Camino Nite, 8/15
Colony Days, 10/17 18
Wine & Wassail, 12/5
Winter Wonderland, 12/12
These major events may affect traffic
circulation and parking in the downtown
area.
Monday July 2, Design
Committee, EarthTones Gifs
& Gallery
Thursday July 10, ribbon -
cutting picture for Entrada
Street lights. All downtown
merchants invited to be a
part at 2 p.m
Friday July 11, Promotion
Committee, Spa Central
Coast patio area, 8:30 a.m.
Friday July 11, Executive
Committee, Main Street
office, 9*45 a.m.
Saturday July 12, Wild West
Mayhem, Main Street
fundraiser 6.30 p.m Call
466-0177 for tickets or go to
Main Street office, Chamber
of Commerce, Santa Lucia
Bank or Rabobank.
Friday July 18, Board of
Directors, 8 a m. Peabody &
PLUM Realtors.
For more Colony District
dates of interest check out
our calendar of events at
atascaderoma instreet.org.
Atascadero Main Street is
dedicated to transforming
the historic downtown into
the cultural, economic and
social center of the city
Focus groups
scheduled
ADE, the consultant com-
pany hired by the city to
prepare a study regarding an
economic development
strategy will hold several
focus groups this week. Lo-
cal representatives have
been invited to groups repre-
senting recreation, business,
tourism and new media. The
results of these focus
groups will be used as part
of the final report to the city
regarding the potential for
economic development.
Sponsors needed
The city is looking for spon-
sors for Hot EI Camino Nite
and Movies in the Park. Hot
EI Camino Nite is Aug. 15th.
Movies in the Park start
Aug.2nd and run until Aug.
30th. There are various
sponsorship levels. For more
information call 470-3178
(Movies in the Park) or 470-
3472 (Hot EI Camino Nite).
Business Showcase
The Chamber of Commerce
will host the 10th Annual
Showcase Mixer (Uncover
Hidden Treasures) at the
Pavilion on the Lake, Thurs-
day Sept. 18th. You can
participate as a merchant
and/or be a sponsor of the
event. For complete informa-
tion, contact the Chamber of
Commerce at 466-2044
Opportunities include:
Colony Days (Oct. 18th)
ast Mail
About two dozen volunteers are needed
(3090
man parade route barricades and help
levo, CA 93423
with organization of entries, among other
duties.
805-462-0177
Winter Wonderland (Dec. 12th)
5 462 0173
fotlataseaderomainstreet.org
About 40 volunteers are needed assist
with set-up, clean-up, vendor relations,
and stage management.
THE BUZZ
Do you have an in-store
promotion or other Calendar
item you would like in the
Tuesday Memo?
If so, please send it to the
Main Street office by the
Friday prior to publication
date.
TONIGHT—Atascadero City
Council meeting, 6 p.m., City
Hall. The Council will decide
whether or not to implement
the Shield Initiative (banning
certain large retail develop-
ment) or send the issue to
the voters.
Saturday June 28, Rockin
for a Cure, American Cancer
Society fundraiser Rabobank
Parking Lot, 12 p.m. -4 p.m.
Information: 466-2325.
If you are interested in helping with these
and other events in Atascadero, please
contact the Atascadero Main Street office
at 462-0177
DON'T FORGET
Hot EI Camino Nite, 8/15
Colony Days, 10/17 18
Wine & Wassail, 12/5
Winter Wonderland, 12/12
These major events may affect traffic
circulation and parking in the downtown
area.
Monday July 2, Design
Committee, EarthTones Gifs
& Gallery
Thursday July 10, ribbon -
cutting picture for Entrada
Street lights. All downtown
merchants invited to be a
part at 2 p.m
Friday July 11, Promotion
Committee, Spa Central
Coast patio area, 8:30 a.m.
Friday July 11, Executive
Committee, Main Street
office, 9*45 a.m.
Saturday July 12, Wild West
Mayhem, Main Street
fundraiser 6.30 p.m Call
466-0177 for tickets or go to
Main Street office, Chamber
of Commerce, Santa Lucia
Bank or Rabobank.
Friday July 18, Board of
Directors, 8 a m. Peabody &
PLUM Realtors.
For more Colony District
dates of interest check out
our calendar of events at
atascaderoma instreet.org.
Atascadero Main Street is
dedicated to transforming
the historic downtown into
the cultural, economic and
social center of the city
Focus groups
scheduled
ADE, the consultant com-
pany hired by the city to
prepare a study regarding an
economic development
strategy will hold several
focus groups this week. Lo-
cal representatives have
been invited to groups repre-
senting recreation, business,
tourism and new media. The
results of these focus
groups will be used as part
of the final report to the city
regarding the potential for
economic development.
Sponsors needed
The city is looking for spon-
sors for Hot EI Camino Nite
and Movies in the Park. Hot
EI Camino Nite is Aug. 15th.
Movies in the Park start
Aug.2nd and run until Aug.
30th. There are various
sponsorship levels. For more
information call 470-3178
(Movies in the Park) or 470-
3472 (Hot EI Camino Nite).
Business Showcase
The Chamber of Commerce
will host the 10th Annual
Showcase Mixer (Uncover
Hidden Treasures) at the
Pavilion on the Lake, Thurs-
day Sept. 18th. You can
participate as a merchant
and/or be a sponsor of the
event. For complete informa-
tion, contact the Chamber of
Commerce at 466-2044
November 26, 2008
To Marcia Torgerson
Fr- Steve Martin
Re Annual Report for 2007-08
Attachment 2
RECEIVED
G1TY(JF AUSCADERO
CITY CLERK'S OFFICE
I've decided that you should use the newsletter packet I delivered to you in July as the
report of our efforts for the fiscal year These newsletters describe the work we have done
in better detail than I could accomplish with a simple narrative
Regarding our work plan for 2008-09, the Board of Directors held its annual goal -setting
meeting after the point meeting with the RDA. It decided to add three mayor goals to our
basic mission statement.
Atascadero Main Street will be a model for other organizations by -
1 Creating and maintaining a high level of events and activities to produce
excitement and foot traffic
2 Effectively delivering critical business assistance services to its members.
3 Fostering civic pride in all its programs.
4 Encouraging the attitude that "In Atascadero, every street is Main Street."
To illustrate organizational priorities, I have attached a copy of the 2008-09 budget. This
document and our chart of accounts has been structured by our CPA, Jerry Takier, Sr to
provide the highest degree of professionalism and transparency in the accounting of our
finances.
I trust these documents will fulfill our obligation re annual reporting. If not, please let
me know and I will supply whatever other documentation you require
Thank you.
Atascadero Main Street, Inc. — P O Box 3090 — 5901 East Mall - Atascadero CA 93423
Ph: 805 462-0177 — Fx: 805 462 0173
www.atascaderomainstreet.org — info@atascaderomainstreet.org
Atascadero Main Street
Chart of Accounts
Signs & Banners
Yes
Expenses
$
10200 Regular Checking Account
Yes
Cash
Yes
15000 Furniture And Fixtures
Yes
Fixed Assets
Yes
15300 Computers
Yes
Fixed Assets
$
15400 Leasehold Improvements
Yes
Fixed Assets
Yes
17000 Accumulated Depreciation
Yes
Accumulated Depreciation
$
19000 Deposits
Yes
Other Assets
$
23400 Federal Income Tax Withheld
Yes
Other Current Liabilities
Yes
23410 Employee FICA
Yes
Other Current Liabilities
66300 Beer
23420 Emplyee Medicare
Yes
Other Current Liabilities
$
23600 State Income Tax Withheld
Yes
Other Current Liabilities
Yes
23610 State Disability Withheld
Yes
Other Current Liabilities
Expenses
39005 General Fund Balance
Yes
E uit -Retained Earnin s
$
OVERHEAD
$ 18,750.00 $ 7,315.00 $ 11 435.00
60010 Live Auction
Yes
4040 Grants/Other
Yes
Income
$ 45,000.00 $ 117 460.00 $ 99,760.04 $ 17,699.96
4200 Contract/Redevelopment Agency Yes
Income
$ 59,160.00
OWAlunds,,.,,
Yes
Income
$ .: 10,00.00
4300 Membership Dues
Yes
Income
$ 2,800.00
4308 Advertising
Yes
Income
$
5000 Exec Director Advisory Service
Yes
Expenses
$ 50,918.16
5025 Exe Director Reimbursement
Yes
Expenses
$ 2,400.00
5050 Support Staff
Yes
Expenses
$ 22,500.00
5075 Payroll Taxes
Yes
Expenses
$ 2,250.00
Workers Compensation
Yes
Expenses
$ 1,350.00
5100 Professional Development
Yes
Expenses
$
5125Rent
Yes
Expenses
$ 4,800.00
5150Bank Charges
Yes
Expenses
$ 400.00
5195 Utilities
Yes
Expenses
$ 2,500.00
5200 Telephone
Yes
Expenses
$ 2,400.00
5225 Liability Insurance
Yes
Expenses
$ 924.00
5250Directors & Officers Insurance
Yes
Expenses
$ 1,057.88
5275 Supplies
Yes
Expenses
$ 3,000.00
5300 Office Expense
Yes
Expenses
$ 1,o00.00
5325 Postage
Yes
Expenses
$ 1,000.00
5350 Bookkeeping
Yes
Expenses
$ 2,610.00
ones d sr butipttnn !'
res-
Expanses
$ ds"o, ,
Signs & Banners
Yes
Expenses
$
10,500.00
$ $ 26,000.00 $ (26,000.00)
Blue Balloon Wednesdays
Yes
Expenses
$
1,000.00
Yes
First Fridays
Yes
Expenses
$
1,000.00
Expenses
Super Saturday Sales
Yes
Expenses
$
1,000.00
$
Business Service
Yes
Expenses
$
5,000.00
Associate Service
Yes
Expenses
$
5,000.00
66300 Beer
Dowtown Historical Guide
Yes
Expenses
$
2,500.00
Yes
Other S ectal Proiects
MAIN STREET MAYHEM
Yes
Ex enses
$
Yes
Expenses
60000 Tickets
Yes
Income
$
8,250.00
$ 18,750.00 $ 7,315.00 $ 11 435.00
60010 Live Auction
Yes
Income
$
5,000.00
60020 Silent Auction
Yes
Income
$
2,500.00
60050 50/50 Drawing
Yes
Income
$
2,000.00
60060 Bar Sales
Yes
Income
$
1,000.00
60090 Other Income
Yes
Income
$
60200 ABC License
Yes
Expenses
$
15.00
Yl,,,,"
Expansas
$
200:00...°.:
..
60230 Signage
Yes
Expenses
$
,.
60260 Publicity
Yes
Expenses
$
500.00
60280 Glasses
Yes
Expenses
$
60300 Porta-Pottie Rental
Yes
Expenses
$
60320 Trash Pick-up
Yes
Expenses
$
60330 Entertainment
Yes
Expenses
$
1,000.00
60360 Decorations
Yes
Expenses
$
450.00
60400 Stage Rental
Yes
Expenses
$
60430 Venue
Yes
Expenses
$
2,000.00
60460 Dinner
Yes
Expenses
$
3,000.00
60470 Awards
Yes
Expenses
$
150.00
60490 Other Expenses
HOT EL CAMINO NIGHT
Yes
Ex enses
$
63000 Sponsorships
Yes
Income
$
$ 1 480.00 $ 600.00 $ 880.00
63010 Concessions
Yes
Income
$
580.00
53020 Beer Sales
Yes
Income
$
600.00
63050 Car Show
Yes
Income
$
300.00
63090 Other Income
Yes
Income
$
63200 ABC License
Yes
Expenses
$
15.00
63230 Signage
Yes
Expenses
$
63260 Publicity
Yes
Expenses
$
63300 Glasses
Yes
Expenses
$
63330 Beer
Yes
Expenses
$
185.00
63360 Porta-Pottie Rental
Yes
Expenses
$
63400 Trash Pick-up
Yes
Expenses
$
63430 Entertainment
Yes
Expenses
$
63460 Decorations
Yes
Expenses
$
63470Stage Rental
Yes
Expenses
$
CershowAdze
Yaw
Expenses
$
MAO.:,'.
,....
63490 Other Expenses
Yes
Expenses
$
150.00
...
66000 Beer Sales
Yes
Income
$
1,800.00 $ 1,800.00 $ 350.00 $ 1,450.00
86010 Food Sales
Yes
Income
$
66090 Other Income
Yes
Income
$
66200 ABC License
Yes
Expenses
$
15.00
66230 Signage
Yes
Expenses
$
66250 Publicity
Yes
Expenses
$
66270 Glasses
Yes
Expenses
$
66300 Beer
Yes
Expenses
$
335.00
86350 Trash Pick-up
Yes
Expenses
$
86370 Entertainment
Yes
Expenses
$
66490 Other Expenses
Yes
Expenses
$
70000 Sponsorships Yes Income $ $ $ 500.00 $ (500.00)
70090 Other Income
Yes
Income
$
70200 ABC License
Yes
Expenses
$
70230 Signage
Yes
Expenses
$
500.00
70260 Publicity
Yes
Expenses
$
70300 Glasses
Yes
Expenses
$
70330 Porta-Pottie Rental
Yes
Expenses
$
70360 Trash Pick-up
Yes
Expenses
$
70400 Entertainment
Yes
Expenses
$
70430 Decorations
Yes
Expenses
$
70490 Other Expenses
Yes
Ex enses
$
WINTER WONDERLAND
73000 Corporate Sponsorships
Yes
Income
$
6,000.00
$ 19,500.00 $ 15,910.00 $ 3,590.00
73010 Snow Sponsors
Yes
Income
$
2,000.00
73030 Concessions
Yes
Income
$
4,000.00
73040 Grants/Other
Yes
Income
$
2,500.00
73080 Redevelopment Agency
Yes
Income
$
5,000.00
73090 Other Income
Yes
Income
$
73200 ABC License
Yes
Expenses
$
73230 Signage
Yes
Expenses
$
500.00
73250 Publicity
Yes
Expenses
$
2,700.00
73270 Glasses
Yes
Expenses
$
73300 Porta -Pottle Rental
Yes
Expenses
$
600.00
73320 Trash Pick-up
Yes
Expenses
$
500.00
73340 Entertainment
Yes
Expenses
$
73360 Decorations
Yes
Expenses
$
73380 Stage Rental
Yes
Expenses
$
500.00
73400 Volunteer Perks
Yes
Expenses
$
100.00
73410 Snow
Yes
Expenses
$
5,000.00
73420 Power/Lights
Yes
Expenses
$
1,860.00
73430 Straw
Yes
Expenses
$
300.00
73440 Trucking
Yes
Expenses
$
1,200.00
73460 Fencing
Yes
Expenses
$
1,500.00
73470 Insurance
Yes
Expenses
$
1,000.00
73490 Other Expenses
Yes
Expenses
$
150.00
SWEETHEART STROLL
76000 Sponsorships
Yes
Income
$
1,000.00
$ 5,000.00 $ 1,405.00 $ 3,595.00
76010 Ticket Sales
Yes
Income
$
4,000.00
76090 Other Income
Yes
Income
$
76200 ABC License
Yes
Expenses
$
105.00
76230 Signage
Yes
Expenses
$
300.00
76260 Publicity
Yes
Expenses
$
76300 Glasses
Yes
Expenses
$
300.00
76330 Porta-Pottie Rental
Yes
Expenses
$
150.00
76360 Trash Pick-up
Yes
Expenses
$
76400 Entertainment
Yes
Expenses
$
300.00
76430 Decorations
Yes
Expenses
$
250.00
76460 Stage Rental
Yes
Expenses
$
78490 Other Ex enses
Yes
Expenses
$
BEER FESTIVAL
80000 Ticket Sales
Yes
Income
$
4,500.00
$ 14,000.00 $ 5,300.00 $ 8,700.00
80010 Concessions
Yes
Income
$
2,500.00
80020 Sponsorships
Yes
Income
$
2,000.00
80070 Redevelopment Agency
Yes
Income
$
5,000.00
80090 Other Income
Yes
Income
$
80200 ABC License
Yes
Expenses
$
200.00
80230 Signage
Yes
Expenses
$
80260 Publicity
Yes
Expenses
$
2,600.00
80300 Glasses
Yes
Expenses
$
900.00
80330 Porta-Pottie Rental
Yes
Expenses
$
600.00
80360 Trash Pick-up
Yes
Expenses
$
500.00
80400 Entertainment
Yes
Expenses
$
80430 Decorations
Yes
Expenses
$
80460 Stage Rental
Yes
Expenses
$
500.00
80490 Other Expenses
Yes
Expenses
$
SHAKESPEARE FESTIVAL
83000 Ticket Sales
Yes
Income
$
$ $ $
83020 Sponsorships
Yes
Income
$
83050 Advertising
Yes
Income
$
83070 Redevelopment Agency
Yes
Income
$
83090 Other Income
Yes
Income
$
83200 ABC License
Yes
Expenses
$
83230 Signage
Yes
Expenses
$
83260 Publicity
Yes
Expenses
$
83300 Glasses
Yes
Expenses
$
83330 Porta -Pottle Rental
Yes
Expenses
$
83360 Trash Pick-up
Yes
Expenses
$
83400 Entertainment
Yes
Expenses
$
83430 Decorations
Yes
Expenses
$
83460 Stage Rental
Yes
Expenses
$
83490 Other Ex enses
Yes
Expenses
$
GREEN FESTIVAL
88000 Sponsorships
Yes
Income
$
1,500.00
$ 9,050.00 $ 3,620.00 $ 5,430.00
86010 Concessions
Yes
Income
$
1,050.00
86020 Advertising
Yes
Income
$
1,500.00
86070 Redevelopment Agency
Yes
Income
$
5,000.00
86090 Other Income
Yes
Income
$
86200 ABC License
Yes
Expenses
$
86230 Signage
Yes
Expenses
$
86260 Publicity
Yes
Expenses
$
1,810.00
86330 Porta-Pottie Rental
Yes
Expenses
$
83380 Trash Pick-up
Yes
Expenses
$
83400 Entertainment
Yes
Expenses
$
83430 Decorations
Yes
Expenses
$
1,310.00
83460 Stage Rental
Yes
Expenses
$
500.00
83490 Other Expenses
Yes
Expenses
$
90000 Sponsorships
Yes
Income
$
12,500.00
$ 30,500.00 $ 22,615.00 $ 7,885.00
90010 Concessions
Yes
Income
$
4,000.00
90020 Advertising
Yes
Income
$
5,000.00
90030 Beer Sales
Yes
Income
$
4,000.00
90070 Redevelopment Agency
Yes
Income
$
5,000.00
90090 Other Income
Yes
Income
$
90200 ABC License
Yes
Expenses
$
15.00
90230 Signage
Yes
Expenses
$
90260 Publicity
Yes
Expenses
$
1 100.00
90300 Glasses
Yes
Expenses
$
90330 Beer
Yes
Expenses
$
1,000.00
90360 Porta-Pottie Rental
Yes
Expenses
$
500.00
90400 Trash Pick-up
Yes
Expenses
$
500.00
90430 Entertainment
Yes
Expenses
$
18,000.00
90460 Decorations
Yes
Expenses
$
1,000.00
90470 Stage Rental
Yes
Expenses
$
500.00
90490 Other Ex enses
Y&
Ex enses
$
$ 217,540.00 $ 183,375.04 $ 34,164.96
ITEM NUMBER RA C-1
DATE 01/13/2009
Community Redevelopment Agency of
A tascadero
Staff Report — Executive Director
Fiscal Year 2007-2008 Audit
RECOMMENDATION
Agency Board review and accept the financial audit for the period ending June 30,
2008
REPORT -IN -BRIEF
The audit firm of Glenn, Burdette, Phillips and Bryson performed a full audit of the
Redevelopment Agency financial statements and found that the Agency presented fairly
and accurately the Agency's financial position, and further that the reporting was in
conformity with generally accepted accounting standards
DISCUSSION
The Redevelopment Agency has four funds the Redevelopment Agency (General)
Fund, the Low/Moderate Income Housing Redevelopment Fund, the 2005
Redevelopment Bond Project Fund, and the 2005 Redevelopment Bond Debt Service
Fund The following discussion will give an overview of the financial status of each fund
Redevelopment Agency (General) Fund
The Redevelopment Agency Fund revenues exceeded expenditures by $1 7 million for
fiscal year 2007-2008 Property tax current increment came in at 18% above the prior
year The total increment of $2,227,630 was split with $1,653,590 being deposited into
the Agency General Fund and $574,040 being deposited in to the Agency Debt Service
Fund in accordance with bond covenants For 2008-2009, staff believes that due to the
stagnant real estate and development market, that the Agency will not see nearly the
growth in current increment that it has seen in the past. The budget for Current
Increment Revenues has already been reduced by $340,000 for 2008-2009
ITEM NUMBER RA C-1
DATE 01/13/2009
Additionally, expenditure savings developed because budgeted projects such as the
Downtown Pedestrian Bridge ($100,000), the Economic Development Strategy
($76,780) and the Shoreline Wall and Walkway ($68,000) were not completed in the
current year Additionally, the $6 6 million in contributions to the City for the City Hall
rehabilitation project did not occur during the fiscal year All of these expenses and
uses, with the exception of the Downtown Pedestrian Bridge, have been programmed
as part of the 2008-2009 budget.
Low/Moderate Income Housing Redevelopment Fund
Revenues also exceeded expenditures in the Low/Moderate Income Housing Fund,
increasing that fund's balance by $862,000 The Agency's ending fund balance was
about $3 million, most of which was reserved for Low/Moderate Income Housing
2005 Redevelopment Bond Project Fund
Expenditures for this Project Fund were less than expected for the year Projects
including the Lewis Avenue Bridge and Colony Park Sidewalks were winding down in
2007-2008 Other projects, including Downtown Lighting, the Creek Master Plan and
Wayfinding, were just getting underway, so although full budget wasn't expended this
year, additional budgeted expenses are expected to occur in the upcoming year The
Downtown Streetscape Improvements, Phase II, made great progress, and will continue
into 2008-2009
2005 Redevelopment Bond Debt Service Fund
Debt service payments on the 2005 Redevelopment Bonds of $574,042 were paid
These are interest -only payments Payments on the principle will commence in
September 2009 In accordance with bond covenants, Current Increment revenues of
$574,040 were deposited in this fund for the first time The fund balance is almost $1 3
million, all of which is reserved for debt service
FISCAL IMPACT
None
ATTACHMENTS
Fiscal Year 2007-2008 Audited Financial Statement
2
ITEM NUMBER RA C-2
DATE. 1/13/09
Community Redevelopment Agency of
Atascadero
Staff Report — Executive Director
Purchase of Chamber of Commerce Building
(6550 EI Camino Real)
RECOMMENDATIONS
Agency Board
1 Authorize the purchase of the building at 6550 EI Camino Real for $10,000 00,
and,
2 Appropriate $11,500 in Redevelopment Agency Funds for the purchase and
maintenance of the building
DISCUSSION
The Atascadero Chamber of Commerce has relocated to a new location leaving their
previous location vacant. The Chamber owns the building located at 6550 EI Camino
Real and the City owns the property The Chamber pays an annual lease of $1,000 00
for the site
The Chamber has offered to sell the building to the Agency The City and Agency have
reviewed conceptual plans in recent years to expand the pedestrian tunnel and tie it into
the Sunken Gardens Ownership of the building would simplify this project. The City is
currently working on a scaled down version of improvements to the pedestrian tunnel
which are expected to be constructed next year There are no current plans for a larger
project although ownership of the building provides more opportunities
The Redevelopment Agency Board reviewed this item and took the following action
There was Board consensus to direct staff to return to the Board with the cost of
demolition, the cost of relocation, and whether Main Street or another possible
tenant is willing with sign flexible lease agreement such as a month-to-month.
ITEM NUMBER RA C-2
DATE. 1/13/09
Agency Staff obtained three quotes for demolition of the Chamber building including one
in house quote from the Public Works Department. The quotes ranged from $10,150 to
$13,000 and did not include potential costs of Asbestos abatement if any were found
Relocation costs were available because of the unknowns of the new site Main Street
has expressed an interest in utilizing the facility and is flexible about terms
Several commercial businesses have contacted Staff with interest in leasing the
building As mentioned at the previous Agency meeting Staff is recommending an
agreement with Main Street to maintain the greatest flexibility for future use Staff
believes it will be easier to relocate the Main Street office than a commercial operation
Additionally, with favorable terms this could be an additional benefit to Main Street.
FISCAL IMPACT
The total cost to the Agency is expected to be $11,500, $10,000 for the purchase of the
building, $500 in repairs to the building and $1,000 for the lease of land under the
building from the City
Consistent with Board policy to "Not approve any new appropriations without the
elimination or reduction of a currently budgeted project or program," the Board
eliminated the Downtown Pedestrian Bridge Project for a net reduction of $280,000
This proposed purchase falls within that net reduction and thus complies with the policy
ALTERNATIVES
1 The Agency could elect to not purchase the building In this case, the Chamber
would likely request the City to allow for sub -leasing the building, thus providing
revenue to offset their new location costs
2 The Agency could purchase the building and rent it to a private business at the
current market rate
ATTACHMENTS
1 Purchase Agreement
2 Staff Findings on Chamber Building
Attachment 1
PURCHASE AND SALE AGREEMENT
THIS PURCHASE AND SALE AGREEMENT ("Agreement"), dated as of January
2009, is entered into between the City of Atascadero Community Redevelopment
Agency, California, a municipal corporation (hereinafter referred to as "Buyer") and
Atascadero Chamber of Commerce, a California non-profit corporation (hereinafter
referred to as "Seller"), with reference to the following facts
RECITALS
WHEREAS, Seller owns a modular building on land owned by the City of Atascadero,
and has operated said modular building as a Chamber of Commerce at this location
since on or about July 21,1973, and,
WHEREAS, pursuant to the terms and conditions set forth herein, Seller desires to sell,
and Buyer desires to purchase said modular building residing on said land located at
6550 EI Camino Real, Atascadero, California (hereinafter referred to "Owned Property'),
and,
WHEREAS, in consideration of the mutual promises set forth herein and for other good
and valuable consideration, the receipt and legal sufficiency of which are hereby
acknowledged,
NOW, THEREFORE, the parties hereto agree as follows
AGREEMENT
1 Sale of Owned Property Seller hereby sells, transfers, conveys and
quitclaims to Buyer, and Buyer hereby purchases, accepts and assumes, all of Seller's
right, title and interest in and to the Owned Property In consideration, Buyer shall pay
$10,000 to Seller upon the execution and delivery of this Agreement by Seller Such
sum shall be paid by check within thirty (30) days following the Execution Date The
purchase and sale of the Owned Property shall be deemed effective as of the Effective
Date The transfer of the Owned Property shall be evidenced by the parties' concurrent
execution of a Bill of Sale, the form of which is attached hereto as Exhibit C All risk of
loss with respect to the Tangible Personal Property shall be deemed transferred to
Seller as of the Effective Date
2. Status of the Property — "As Is". No Representations or Warranties. Seller
represents and warrants that it has good and marketable title to the Owned Property
and that the Owned Property is sold and transferred to Buyer free and clear of all liens,
claims and/or encumbrances of whatever kind or nature, other than usual and
customary liens for property taxes not yet due and payable and for transfer taxes that
may arise upon the sale of the Owned Property
3. Indemnification Obligations.
a Seller indemnifies Buyer against, and holds Buyer harmless from, any and
all losses, claims, expenses, costs, causes of action or obligations (including
reasonable attorneys fees) incurred in connection with, or arising from (i) Seller's
ownership, possession, use or operation of the Owned Property during any period
ending on or prior to the Effective Date, or (ii) Seller's breach of any of its
representations, warranties or covenants under this Agreement.
b Buyer indemnifies Seller against, and holds Seller harmless from, any
losses, claims, expenses, costs, causes of action or obligations (including reasonable
attorneys fees) incurred in connection with, or arising from (i) Buyer's ownership,
possession, use, operation or disposition of the Owned Property during any period
commencing on or after January , 2009, or (ii) Buyer's breach of any of its
representations, warranties or covenants under this Agreement.
4 Governing Law The parties agree that the laws of the State of California shall
govern this Agreement. Buyer and Seller agree that any suit brought by either party
against the other arising out of the performance of this Agreement shall be brought and
maintained in the Superior Court of California, In and For the County of San Luis
Obispo
5. Notices. Any notices, payments or consents required or desired to be served
or given by either party upon the other shall be addressed to the respective parties as
set forth below -
Buyer Seller
Executive Director
Executive Director
Atascadero Community Redevelopment Agency
Chamber of Commerce
6907 El Camino Real
6904 EI Camino Real
Atascadero, CA 993422
Atascadero, CA 993422
Or the respective parties shall designate such addresses as from time to time
6. Heading Not Controlling Headings used in this Agreement are for reference
purposes only and shall not be considered in construing this Agreement.
7 Multiple Counterparts. This Agreement may be executed in any number of
counterparts and the signatures delivered by telecopy, each of which shall be an
original, with the same effect as if the signatures thereto and hereto were upon the
same instrument.
8. Further Assurances. The parties agree to cooperate with each other and to
execute, deliver and record such other agreements and documents and to take such
other actions as are reasonably necessary or helpful to more effectively consummate
the transactions contemplated under this Agreement and to carry out its purpose and
intent. Upon reasonable notice, Seller shall provide Buyer with reasonable access to,
and allow it to copy, any books and records concerning the Tangible Personal Property
as are in Seller's possession or control
9 Entire Agreement: This Agreement and exhibits contains the entire agreement
between Buyer and Seller All previous proposals and communications relative to this
Agreement, whether oral or written, are hereby superseded except to the extent that
they have been incorporated into this Agreement. No future waiver of, or exception to
any of the terms, conditions, and provisions of this Agreement shall be considered valid
unless specifically agreed to in writing by all the parties
10. Partial Invalidity If any provision in this Agreement is held by a court of
competent jurisdiction to be invalid, void, or unenforceable, the remaining provisions
shall nevertheless continue in full force without being impaired or invalidated in any way
11 Waiver. The waiver by any party to this Agreement of a breach of any
provision hereof, shall be in writing and shall not operate or be construed as a waiver of
any other or subsequent breach hereof, unless specifically stated in writing
12. Execution. The undersigned acknowledge having read and understood the
foregoing
IN WITNESS WHEREFORE, the parties hereto have executed this agreement on
the day and year above and below written
Community Redevelopment Agency
Date
0
, 2009
Wade McKinney, Executive Director
ATTEST
IS
Marcia Torgerson, City Clerk
Atascadero Chamber of Commerce
Date
la
2009
Joanne Main, Executive Director
EXHIBIT A
BILL OF SALE
For valuable consideration, the receipt of which is acknowledged, Atascadero
Chamber of Commerce, a California non-profit corporation ("Seller"), hereby sells,
conveys, transfers and quitclaims to City of Atascadero Community Redevelopment
Agency, California, a municipal corporation ("Buyer"), all of Seller's right, title and
interest in and to the "Owned Property" Such sale, conveyance, transfer and quitclaim
shall be deemed effective as of January , 2009
The Owned Property is being transferred "as is," "where is" and with "all faults,"
and Buyer shall have no recourse against Seller The Owned Property is being
delivered free and clear of all liens, claims and/or encumbrances of whatever kind other
than transfer taxes due and owing as a result of the transfer of ownership of the Owned
Property Seller expressly disclaims any representations or warranties as to the value,
condition or functionality of the Owned Property or its suitability for any particular
purpose
This Bill of Sale shall be governed by, and construed in accordance with, the laws
of the State of California applicable to contracts made and to be performed wholly within
such State, without giving effect to the conflict of laws principles thereof
This Bill of Sale may be executed in any number of counterparts and the
signatures delivered by telecopy, each of which shall be an original, with the same
effect as if the signatures thereto and hereto were upon the same instrument.
Community Redevelopment Agency
Date , 2009
Wade G McKinney, Executive Director
ATTEST
is
Marcia McClure Torgerson, City Clerk
Atascadero Chamber of Commerce
Date , 2009
M
Joanne Main, Executive Director
Attachment 2
CITY OF ATASCADERO
PUBLIC WORKS DEPARTMENT
6507 El CAMINO REAL, ATASCADERO, CA 93422
Telephone (805) 461-5000 * Fax (805) 470-3481
Date July 30, 2008 RECEIVED
To Wade G McKinney, City Manager JUL 3 1 2008
From Steven B Kahn, Public Works Director CI T Y OF ATASCADERO
CITY MANAGER'S OFFICE
Subject: Chamber Building
The Chamber of Commerce has moved out of their office located on City owned
property at 6550 El Camino Real The Chamber of Commerce owns the building We
have been asked to assess the condition of the building and any improvements that
may be needed prior to the building being occupied by others The building has been
inspected by -
Key Termite and Pest Control
City of Atascadero Building Department
City of Atascadero Public Works Department
The findings are as follows
• Earth to wood contact found in the front porch
• Minor fungus found at ends of 2*12 in front porch
• Minor fungus damage found in plywood adjacent to toilet.
• Cracks in beam and fascia found on west side of building
• Rear porch and underneath building inaccessible Possibility joists are too close
to the ground
• Main electrical panel is being fed through a 60 amp breaker The feeders should
be connected to the lugs provided by manufacture
• The building does not meet ADA requirements and the requirements of Chapter
11 of the CBC If a building permit is issued, improvements to bring the building
into compliance will be required
Recommended repairs and costs
• Dry rot and fungus All the recommendations listed in the termite report were
minor in nature No repairs are recommended Continue to monitor and if
condition worsens in the flooring it is recommended to repair
• Separation from foundation and substructure to ground This building may be
built too close to the ground To correct this entire building would need to be
raised and a new foundation Installed The value of the building Is worth less
than the cost of the corrective work. No repairs are recommended
• Electrical work It is recommended the Main electrical panel be upgraded by City
Staff Estimated cost $500 00
Attachment:
Key Termite and Pest Control Report
1rVVVLJ VL_V 1_1♦V 1 t1�V 1_VV_I V_A�\V_ VI\V/"ft�IVA1v II�V� LSV t IVt• t\t.1 VI\ 1
Building No. Street City Zip
Date of INumber
of Pages
6550 EI Camino Real Atascadero 93422
107/161078
5
WA A LICENSED PEST CONTROL
OPERATOR IS AN EXPERT IN
HIS/HER FIELD. ANY QUESTIONS
7115 rAf E yn+dPESTCONM0L RELATIVE TO THIS REPORT
SHOULD BE REFERRED TO
P.0 Box 968, Atascadero, CA 93423 HIM/HER.
800-548-55991845-466-9026 faX Report #• 57156
www.keytermite.com 1 info@keytermite.com
Ordered by
Property Owner and/or Party of Interest:
Report sent to:
Atascadero Chamber of Commerce
Atascadero Redevelopment Agency
Atascadero Redevelopment Agency
6550 EI Camino Real
6907 EI Camino Real
6907 EI Camino Real
Atascadero CA 93422
Atascadero CA 93422
Atascadero, CA 93422
COMPLETE REPORT ® LIMITED REPORT ❑ SUPPLEMENTAL REPORT ❑ REINSPECTION REPORT ❑ CORRECTED REPORT ❑
General Description:
Inspection Tag Posted:
Single Story Commercial Building, Stucco and Wood exterior, Composition
OtherTags Posted:
shingle roof* Furnished and occupied.
An inspection has been made of the structure(s) shown on the diagram In accordance with the Structural Pest Control Act. Detached porches, detached steps,
detached decks and any other structures not on the diagram were not inspected.
Subterranean Termites ❑ Drywood Termites ❑ Fungus/Dryrot ® Other Findings ® Further Inspection
If any of the above boxes are checked, it indicates that there were visible problems In accessible areas. Read the report for details on checked Items.
Key: 1 = Subterranean Termites 2=D ood Termites 3 = Fungus/Dryrat 4 = Other Findings 5 = Unknown Further Inspection
***Complete Inspection Report**
3A
Diagram not to scare
Finding locations approximate
Inspected By Mark Maxwell License No.. OPR7140 Signature:
Obtain copies of ell reports and completion notices on this property reported to the Swctural Pest Control Board during the precedin o y rs. To obtain
You are entitled tooP P
copies contact Structural Pest Control Board, 2005 Evergreen Street, Suits 1500, Sacramento, California, 95815-3831
NOTE. Questions or problems concerning the above report should be directed to the manager of the company Unresolved questions or problems with services
performed may be directed to the Structural Pest Control Board at (916) 561-8708, (800) 737-8188 or ww.w PONWAMO PPL99Y 43M-41 (REV 10/01)
THIS IS A COMPLETE INSPECTION and includes structure(s) of the property as described on page one of this report. The
inspection is limited to visible and accessible areas of the structure(s) drawn in diagram space. Other structures of the property were
not included in this report. See the statements on the final page of this report for further information as to the scope of this inspection.
This is a separated report which is defined as Section I/Section II conditions evident on the date of the inspection.
'SECTION I" contains items where there is visible evidence of active infestation infection or conditions that have resulted in or from
infestation of infection.
'SECTION II" items are conditions deemed likely to lead to infestation or infection but where no visible evidence of such was found
'FURTHER INSPECTION" items are defined as recommendations to inspect area(s) which during the original inspection did not
allow the inspector access to complete the inspection and cannot be defined as Section I or Section II
In addition to the breakdown listed in the report,
'INFORMATIONAL ITEMS" may also be listed at the end of this report concerning items where the inspector wishes to inform parties
in interest about questionable conditions found. These conditions may be of concern to parties in interest, but did not qualify as a
required finding or correction as defined by the Structural Pest Control Act.
Description of vinaings
SECTION I
FUNGUS/DRYROT
Finding: 3A Minor fungus damage was found at the end of 2x12 deck board.
Recommendation, Remove and replace the damaged portions of the end of 2x12 deck board as
needed to eliminate the fungus infection and damage.
Price: Price on request
Finding: 3B Minor fungus damage was found at the plywood adjacent to the toilet.
Recommendation: Repair at this time is deemed impractical. Periodic inspection should be done
to monitor this condition.
Price: Price on request
OTHER FINDINGS
Finding: 4B
Recommendation
Price
SECTION: II
OTHER FINDINGS
Finding: 4A
Recommendation
Price
Cracks in beam and fascia may allow moisture to enter and cause fungus
damage.
Caulk the cracks and paint to protect the interior of the wood members.
Price on request
Earth to wood contact exists at the base of porch posts and steps due to lack
of a porper concrete footing.
Install concrete footing above the soil grade level to eliminate the earth to
wood contact.
Price on request
UNKNOWN FURTHER INSPECTION
FURTHER INSPECTIONS
Finding: 5A A portion of the substructure area was inaccessible for inspection due to low
clearances.
Recommendation. Excavate the substructure soil to allow a minimum of 12" of clearance
between the bottom of the floorjoists and the soil grade level. Reinspect the
substructure area and submit further findings on a supplemental report. Price
for Reinspection and Report will be $50 00 if excavation is completed by
others.
Price Price on request
Finding: 58 The area beneath the wood porch was inaccessible for inspection due to low
clearances
Recommendation Remove two boards every six feet of the top decking to allow for further
inspection Reinspect and submit further findings on a supplemental report.
Note. Damage may occur to the decking as a result of the decking removal.
Additional costs will apply if necessary, when decking is reinstalled by this
company Cost for reinspection and report will be $50.00 if decking is removed
and reinstalled by others
Price: Price on request
Section I Total
$0.00
Section 11 Total
$000
Section III Total
$0.00
Grand Total
$0 00 (totals include items priced above only)
INFORMATIONAL ITEM> N1 The detached storage shed was not inspected Parties in interest should satisfy themselves as to this
condition prior to the close of escrow
II�V rCJ 1N-1 VRVHIYIJIYIJ IIYJr'C�+ 1_I_VIV RCrVIt I
Building No Street City Zip Date of Inspection
6550 EI Camino Real Atascadero 93422 07/16/08
1 This inspection is limited to the visible and accessible portions of the structure as noted on the diagram only Although a full diagram may be drawn for reference purposes,
all areas may not have been inspected. Please read the entire report to determine the limitations of the inspection. All findings will pertain to infestation and/or infection by
wood destroying pests and/or organisms and does not include reference to other structural pests such as, but not limited to; Rats, Mice, Bats, Fleas, Cockroaches, Ants, Etc..
This inspection does not include opinions as to the condition of plumbing, roofing, electrical, gas, heating, air conditioning, or other such structural elements. If such
information is desired, we suggest that a qualified Home Inspector and Contractors be contacted. Inspection of fences is not included in this report unless otherwise stated.
The exterior surface of the roof was not inspected- If you want the water tightness of the roof determined, you should contact a roofing contractor who is licensed by the
Contractors' State License Board.
2.The following areas were not Inspected, as indicated in Section #1990, paragraph 0) of the Structural Pest Control Act and Rules and Regulations: Portions of furnished
interiors concealed by personal property inaccessible attics, insulated attics, and portions thereof; the interior of hollow walls; spaces between a floor or porch deck and the
ceiling or soffit below- stall showers over finished ceilings: such structural segments as porte-cocheres, enclosed bay windows, buttresses and similar areas to which there is
no access without defacing or tearing out lumber masonry and finished work; built-in cabinet work, floor beneath coverings; areas where storage conditions or locks makes
inspection impractical; portions of the structure covered by plant growth. The inspector did not move storage or furnishings during inspection. NEITHER KEY TERMITE AND
PEST CONTROL, INC. NOR ITS EMPLOYEES OR SUBCONTRACTORS MAKES ANY GUARANTEE AGAINST FUTURE OR HIDDEN INFESTATION(S), INFECTION(S)
OR ADVERSE CONDITION(S) PRESENT BUT NOT EVIDENT AT THE TIME OF INSPECTION(S). Routine inspection does not include opening windows, opening all
exterior doors or inspecting interior of cabinets. Further inspection of these areas may be completed upon request and at additional expense.
3.CERTIFICATION applies to visible and accessible areas of the structure observed at the time of original inspection. This certification does not constitute a guarantee that
parties in interest will not inherit hidden infestations, infections or adverse conditions. Key Termite and Pest Control, Inc. assumes no liability for such hidden conditions. If a
problem is discovered that was not disclosed during our inspections, do not disturb the area. Contact our office immediately to inspect the problem area and allow proper
determination. This limitation does not apply to our 5 year guarantee on Fumigation or Full Perimeter Subterranean Termite treatments.
4.REINSPECTIONS, "This Company will reinspect repairs done by others within 4 months of the Original inspection. A charge, if any can be no greater than the original
inspection fee for each reinspection. The reinspection must be done within ten (10) working days of request. The reinspection is a visual inspection and if inspection of
concealed areas is desired, inspection of work in progress will be necessary Any guarantees must be received from parties performing repairs. Consultation appointments
will be made upon request. On site appointments will be billed at a minimum of $45.00 per appointment. Telephone calls to discuss the report findings are no charge.
5.The structure was inspected from the ground level only Portions of the structure that extend more than 10 feel from the ground level were visually inspected only Accuracy
above this point cannot be guaranteed. Wood members showing visible signs of infestation or infection were pick -tested to determine the nature and extent of the finding. The
Inspector did not get up on the roof to inspect wood members accessible from the roof.
6.NOTICE. The structural Pest Control Board encourages competitive business practices among registered companies. Reports on this structure prepared by various
companies should list the same findings (i.e. termite infestations, termite damage, fungus damage, etc.). However recommendations to correct these findings may vary
company to company You have a right to seek a second opinion from another company Prices quoted are a sealed bid and are not to be disclosed to another tradesperson
or company All bids are subject to the terms of our 'Work Authorization Contract" Please be aware of these terms prior to any property sale negotiation.
TNOTICE. The charge for service that this company subcontracts to another person or entity may include the company's charges for arranging and administering such
services that are in addition to the direct costs associated with paying the subcontractor YOU MAY ACCEPT KEY TERMITE AND PEST CONTROL, INC'S BID OR YOU
MAY CONTRACT DIRECTLY WITH ANOTHER REGISTERED COMPANY LICENSED TO PERFORM THE WORK. IF YOU CHOOSE TO CONTRACT DIRECTLY WITH
ANOTHER REGISTERED COMPANY KEY TERMITE AND PEST CONTROL, INC. WILL NOT BE RESPONSIBLE FOR ANY ACT OR OMISSION IN THE
PERFORMANCE OF WORK THAT YOU DIRECTLY CONTRACT WITH ANOTHER TO PERFORM.
B.This property WAS NOT inspected for the presence or absence of health related molds or fungi. By California Law we are neither qualified, authorized nor licensed to
inspect for health related molds. If you desire information about the presence or absence of health related molds, contact the California Department of Health Related
Services. A link may be found in our web site at the following web address http://www-keytermile.com/Realtorstmold.htmi
9-Peticides are the products Key Termite and Pest Control, Inc. uses to control the target pests listed in your Inspection Report. Pesticides are indispensable tools our
industry uses to control disease carrying pests and wood destroying insects, thus protecting your health and property When properly used, pesticides pose minimal risk to
humans or the environment. Your Technician is a State certified applicator whose knowledge Is constantly being upgraded through regularly scheduled training sessions. If
you have any questions, please cal( us at our toll free number 800-548-5599 or write to: Key Termite and Pest Control, Inc., 9605 El Camino Real, P.O Box 969
Atascadero, CA, 93423. Key Termite and Pest Control, Inc. will not apply any compound not authorized for use In California. Please refer to the Inspection Report above for
proposed materials to be used.
10.CAUTION: PESTICIDES ARE TOXIC CHEMICALS Structural Pest Control Operators are licensed and regulated by the Structural Pest Control Board, and apply
pesticides which are registered and approved for use by the California Department of Pesticide Regulation and the United States Environmental Protection Agency
Registration is granted when the State finds that based on existing scientific evidence there are no appreciable risks if proper use conditions are followed or that the risks are
outweighed by the benefits. The degree of risk depends upon the degree of exposure, so exposure should be minimized. If within 24 hours following an application you
experience symptoms similar to common seasonal illness, comparable to the flu, contact Key Termite and Pest Control, Inc. (800-548-5599), your physician, and/or your
Poison Control Center For the Poison Control Center contact the following: (1-800-8764766). FURTHER INFORMATION: Contact any of the following: Your pest control
operator is Key Termite and Pest Control, Inc., (800-548-5599); for Regulatory Information call the Structural Pest Control Board (916-561-8708), or write 2005 Evergreen
Street, Suite 1500 Sacramento, CA, 95815-3831 For answers to your health questions, call the County Health Department; Santa Barbara County Health Dept (805-681
5102); San Luis Obispo County Health Dept (805-781 5544); and for application information, contact the County Agriculture Commissioner Santa Barbara County
Agricultural Commissioner (805-681-5600); San Luis Obispo County Agricultural Commissioner (805-781 5910).
11.Under the California Mechanics Lien Law any structural pest control company which contracts to do work for you, any contractor laborer supplier or other person who
helps to improve your property but is not paid for his or her work or supplies, has a right to enforce a claim against your property This means that after a court hearing your
property could be sold by a court officer and the proceeds of the sale used to satisfy the indebtedness. This can happen even if you have paid your structural pest control
company in full if the subcontractor laborers or suppliers remain unpaid.
12.To preserve their right to file a claim or lien against your property certain claimants such as subcontractors or material suppliers are required to provide you with a
document entitled 'Preliminary Notice" Prime contractors and laborers for wages do not have to provide this notice. A Preliminary Notice is not a lien against your property
Its purpose is to notify you of persons who may have a right to file a lien against your property if they are not paid.
13.NOTICE. Invoices are due and payable within 30 days. 1.5% per month will be added to account balances beyond 30 days from the date of work completed. This is an
annual percentage rate of 18%. (Interest charged pursuant to the Robinson-Patman Act). Interest amounts for balances billed to an Escrow Company as a course of a Real
Estate sale will be waived up to 4 months from the date of work completed so long as the property remains in escrow. Should an Escrow transaction cancel, the full account
balance is due and payable upon the Escrow cancellation date.
Key Termite and Pest Control, Inc., License Number PR2103