HomeMy WebLinkAboutRDA Minutes 050508 Joint Special meetingJ
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Approved July 8, 2008
SPECIAL JOINT MEETING
Community Redevelopment
Agency of Atascadero &
Atascadero Main Street
Monday, May 5, 2008, 6:00 P.M.
MINUTES
Chairperson Beraud called the meeting to order at 6:00 p.m.
ROLL CALL:
Present
Absent
Others Present
Others Present
JOINT MEETING:
Board Members Clay, Luna, O'Malley, Brennler and Chairperson
Beraud
Board Members Burke, Butz, Gearhart, Harrison, Hooper, Ravatt,
Sherer, Stanford and Chairperson Wreesman
None
City Clerk / Assistant to City Manager Marcia McClure Torgerson
City Manager Wade McKinney and Main Street Executive Director
Steve Martin
Assistant to the City Manager Marcia Torgerson explained this meeting is a result of the
Main Street's Board request to meet and discuss their issues. She explained that Mr.
Martin will speak for the Main Street Board initially.
RDA/Main Street Special Joint Meeting Minutes 05/05/08
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Approved July 8, 2008
Atascadero Main Street Executive Director Steve Martin, requested that the issues on
tonight's agenda be discussed and directed to staff to take action at a future agenda.
1. Atascadero Main Street Funding — Request for Increase
Mr. Martin gave a staff report detailing Atascadero Main Street's revenues and
expenses, and explained the reasons for their $50,000 request.
Board Member Harrison added that the current Main Street Board is dedicated to the
Downtown and he is proud to be a Board Member.
The two Boards discussed the following:
• Event development
• Facilitatation of events in Downtown
• Specific funding for specific events
• Matching funds
• Attraction of new events
• Tourism
• $15,000 for increased clerical staff
• Need for analysis of effects of each event
There was Redevelopment Agency Board consensus to agendize Atascadero
Main Street's request for increased funding on a future Agency agenda.
2. Fapade Improvement Program — Request to Re -instate the Program and
Have Atascadero Main Street Manage Program
Mr. Martin gave the staff report on this issue. He explained the history of the facade
improvement program, the renewed interest in the program, and that the request is for
$50,000 in this program.
The two Boards discussed the following:
• History of the program
• Fast Facade Progam vs Facade Improvement Program
• Business Incentive
• City Management vs Main Street Management
There was Redevelopment Agency Board consensus to consider this issue along
with the request for increased funding at a future Agency meeting.
3. Business Incentive Programs — Discuss Opportunities
Mr. Martin gave the staff report on this issue. This is a request for discussion on this
topic.
RDA/Main Street Special Joint Meeting Minutes 05/05/08
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Approved July 8, 2008
The two Boards discussed the following:
• Save time - High priority for Downtown businesses re: streamlining business
license & permit process
• Save time - Streamline sign permit process
• Provide resources/packets
• Chamber packets for new businesses
• Toolkit for Business web program — create flyer for front counter
• Ombudsman service
• Parking incentive — already implemented and additionally in budget
• Continue City/Chamber/Main Street business meetings
4. Downtown Physical Improvements — Lighting and Streetscape Prioritization
Mr. Martin explained that the Lighting Program concerns were submitted by the
Atascadero Main Street's Design Committee. Public Works Director Steve Kahn briefly
explained the timeline for the upcoming Lighting and Streetscape Programs.
Mr. Martin stated the Atascadero sign over EI Camino Real within the Streetscape
Program is a concern for the Main Street Board. They feel it should not be a top priority
at this time.
5. Evaluation of Atascadero Main Street by the Redevelopment Agency Board
Mr. Martin explained that the Atascadero Main Street Board is interested in feedback on
their operations and effectiveness in the revitalization of the Downtown.
Agency Board comments:
• Good balanced Board
• Awareness of improvement of Board effectiveness
• Need evaluation form to address strengths and weaknesses
• Community perception is important
• Interested in results of Main Street's survey of property/business owners of Main St.
ADJOURNMENT: The Redevelopment Agency & Atascadero Main Street adjourned
to their next regularly scheduled meetings at 8:25 p.m.
MINUTES PREPARED BY:
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Marcia McClure Torgerson, C.M.Co City Clerk
RDA/Main Street Special Joint Meeting Minutes 05/05/08
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