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Home My WebLink AboutRDA Agenda Packet 012208• CITY OF ATASCADERO COMMUNITY REDEVELOPMENT AGENCY AGENDA Tuesday, January 22, 2008 6:30 P.M. City Hall Council Chambers 6907 EI Camino Real Atascadero, California • REGULAR SESSION: 6:30 P.M. ROLL CALL: Chairperson Beraud Vice Chairperson Luna Board Member Brennler Board Member Clay Board Member O'Malley APPROVAL OF AGENDA: Roll Call COMMUNITY FORUM: (This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to five minutes. Please state your name and address for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Community Forum, unless changed by the Board.) BOARD ANNOUNCEMENTS AND REPORTS: (On their own initiative, the Board Members may make a brief announcement or a brief report on their own activities. Board Members may ask a question for clarification, make a referral to staff or take action to have staff place a matter of business on a future agenda. The Board may take • action on items listed on the Agenda.) 1 A. CONSENT CALENDAR: • 1. Community Redevelopment AgencV Minutes — December 11, 2007 ■ Board Secretary Recommendation: Board approve the Community Redevelopment Agency minutes of December 11, 2007. [Board Secretary] REDEVELOPMENT AGENCY WILL BE RECESSED — MANAGEMENT REPORTS WILL BE CONTINUED AT CONCLUSION OF THE CITY COUNCIL MEETING B. MANAGEMENT REPORTS: 1. Economic Development StrategV Appropriation of Funds ■ Fiscal Impact: Depending on the level of public outreach and input, the cost of developing the strategy will range from $90,000-$120,000. Related support costs and costs for the public process are estimated to be $20,000. Additionally, the cost for the "Just Listening... Summit on Downtown," (which Council authorized staff to conduct in February, 2008) will be approximately $10,000, for an estimated total of $150,000. • In June, the Council budgeted $110,000 for economic studies. Of that amount, $7,000 was spent on "Just Listening... Thoughts on Economic Development," and $14,500 has been allocated to tourism studies, leaving a balance of $88,500. To fund the full study and related activities, an additional $61,500 is needed. Funding is available in Redevelopment Fund Reserves. • Recommendation: Board authorize the Administrative Services Director to appropriate $61,500 in Redevelopment Funds for economic development activities. [Executive Director] C. ADJOURNMENT: LJ • ITEM NUMBER: RA—Al DATE: 1-22-08 ra elm Isis t e r. X CITY OF ATASCADERO COMMUNITY REDEVELOPMENT AGENCY DRAFT MINUTES Tuesday, December 11, 2007 - 6:30 P.M. REGULAR SESSION: 6:30 P.M. Chairperson O'Malley called the meeting to order at 6:30 p.m. ROLL CALL: • Present: Board Members Brennler, Clay, Luna, Beraud, and Chairperson O'Malley Absent: None Others Present: Board Secretary Marcia McClure Torgerson, Recording Secretary Grace Pucci Staff Present: Executive Director Wade McKinney, Assistant Executive Director Jim Lewis, Board Treasurer Rachelle Rickard, Community Development Director Warren Frace, Fire Chief Kurt Stone, Deputy Director of Redevelopment Marty Tracey, and City Attorney Brian Pierik. APPROVAL OF AGENDA: MOTION: By Board Member Brennler and seconded by Board Member Luna to approve the agenda. Motion passed 5:0 by a roll -call vote. RDA Draft Minutes 12/11/07 Page 1 of 3 3 COMMUNITY FORUM: None BOARD ANNOUNCEMENTS AND REPORTS: None BOARD REORGANIZATION: 1. Board Appointment of Chairperson — The Board Secretary will accept nominations from the Board Members. Board Member Luna nominated Vice Chairperson Beraud to the position of Chairperson. • MOTION: By Chairperson O'Malley and seconded by Board Member Luna to close the nominations. Motion passed 5:0 by a roll -call vote. MOTION: By Board Member Luna and seconded by Chairperson • O'Malley to nominate Vice Chairperson Beraud to the position of Chairperson. Motion passed 5:0 by a roll -call vote. 2. Board Appointment of Vice -Chairperson — The new Chairperson will accept nominations from the Board Members. Board Member Brennler nominated Board Member Luna to the position of Vice Chairperson. MOTION: By Board Member O'Malley and seconded by Board Member Luna to close the nominations. Motion passed 5:0 by a roll -call vote. MOTION: By Board Member Brennler and seconded by Chairperson Beraud to nominate Board Member Luna to the position of Vice Chairperson. Motion passed 5:0 by a roll -call vote. RDA Draft Minutes 12/11/07 Page 2 of 3 M U • A. PUBLIC HEARINGS: 1. Fiscal Year 2006-2007 Audit ■ Fiscal Impact: None. ■ Recommendation: Agency Board review and accept the financial audit for the period ended June 30, 2007. [Executive Director] Board Treasurer Rachelle Rickard gave the staff report and answered questions of the Board. B. ADJOURNMENT: Chairperson Beraud adjourned the meeting at 6:40 p.m. MINUTES PREPARED BY: Grace Pucci, Recording Secretary RDA Draft Minutes 12/11/07 Page 3of3 9 • ITEM NUMBER: RA -131 DATE: 1-22-08 Community Redevelopment Agency of A tascadero Staff Report - Executive Director's Report Economic Development Strategy Appropriation of Funds RECOMMENDATION: Board authorize the Administrative Services Director to appropriate $61,500 in Redevelopment Funds for economic development activities. • DISCUSSION: At the June 26, 2007 City Council meeting, the Council received a presentation reviewing all of the economic development projects currently underway in the City and a list of our opportunities and challenges. The Council directed staff to go out and listen to all segments of the community to understand the community's preferences and concerns about retail projects and economic development in general. As an initial response, staff developed a public process called, "Just Listening." Additionally, the Council directed staff to draft a Request for Qualifications (RFQ) for an economic development consultant to assist the City in revising the economic development strategy. The purpose of hiring a consultant to revise the strategy is to get the best and brightest individuals with broad experience in economic development to develop a broad-based, long- range plan. Such a plan would study the current strengths, weaknesses and opportunities of all sectors of the economy. It would delve deep into the community's economic statistics and based on this information, would recommend industrial, commercial, and retail segments that the City could strengthen or attract. Through an extensive public involvement process, the consultant would listen to the community's desire for what the City would like to be in the future. This input would be combined with the City's economic realities to determine what industries should be targeted. Related marketing plans would be created. The strategy would be comprehensive and would include a series of action steps. • On August 28, 2007, the City Council approved an RFQ for consulting services to develop an economic development strategy and plan. In September, staff released the RFQ to 0 economic development consultants in the area, consultants that had previously contacted the City and the document was posted on the website of the California Association for Local • Economic Development (CALED). Proposals were due October 17, 2007 and a total of 11 proposals were received, which is a very good response. There was diversity within the respondents, including firms from the area, from northern California and from other states, as well as various -sized firms. The following firms responded to the RFQ: Civic Solutions Group, Applied Development Economics, Strategonomic Global Network, Clue Group, Chabin Concepts, Pacific Group, Civic Economics/TIP Strategies, Earth Design, Inc., Productive Impact LLC, Development Management Group and PMC. A selection committee was established to read the proposals and select finalists to be interviewed. The committee was comprised of: Michael Manchak, President of the San Luis Obispo Economic Vitality Corporation Jim Lewis, Assistant City Manager Claire Clark, Economic Development Manager, City of San Luis Obispo Warren Frace, Community Development Director The committee met in mid-November to select the finalists to be interviewed. Finalists were selected based on responsiveness, understanding of the City's needs, past performance, experience, feasibility of the plan, public process, and community fit. The committee unanimously agreed that based on these criteria four applicants would be interviewed. is These firms were: 1. Civic Economics/TIP Strategies of Austin, Texas 2. Chabin Concepts of Chico, California 3. Applied Development Economics of Walnut Creek, California 4. PMC of Monterey, California Each of the top four firms were interviewed by the selection committee on December 6, 2007. The interview provided consultants with an opportunity to discuss their firm's strengths, show previous work products and explain how they would approach a strategy for Atascadero. The committee asked specific questions on how the firm would work in a divided and diverse community, how the public process would be conducted, what type of public outreach would be offered, how studies would be conducted and what information would be provided, and the level of familiarity each team had with the Atascadero community. Each of the four top firms were excellent and each had their strengths. The selection committee unanimously recommends Applied Development Economics to the City Council. This recommendation is based on the firm's experience working with similar communities in the past, their in-depth and conclusive research, easy -to -read reports, and the marketing team's creative ideas. In addition, the team is professional and would fit in well with the community, and the public outreach process is well thought out. Specifically, the public process involves polling by mail and/or phone, interactive web pages, facilitated • town hall meetings with voting machines for attendees, and several presentations to community groups. rA Should the Council decide to move forward with the selection of an economic development • consultant, staff would immediately begin working with them to provide relevant data and familiarize them with the community. The data will be analyzed and initial reports will be created that will form a basis of discussion for community meetings. Following a comprehensive public outreach and involvement process regarding the community's preferences, a strategy consistent with the community's economic opportunities and constraints will be drafted. After additional community input, action steps and a marketing campaign will be developed. The final plan would be expected to be adopted by the City Council. The process is estimated to take between 7-9 months depending on the amount of public input. FISCAL IMPACT: Depending on the level of public outreach and input, the cost of developing the strategy will range from $90,000-$120,000. Related support costs and costs for the public process are estimated to be $20,000. Additionally, the cost for the "Just Listening... Summit on Downtown," (which Council authorized staff to conduct in February, 2008) will be approximately $10,000, for an estimated total of $150,000. In June, the Council budgeted $110,000 for economic studies. Of that amount, $7,000 was spent on "Just Listening... Thoughts on Economic Development," and $14,500 has been • allocated to tourism studies, leaving a balance of $88,500. To fund the full study and related activities, an additional $61,500 is needed. Funding is available in Redevelopment Fund Reserves. ALTERNATIVE: Take no action • F;