HomeMy WebLinkAboutAgenda Packet 022707CITY OFATASCADERO
CITY COUNCIL
AGENDA
Tuesday, February 27, 2007
7:00 P.M.
City Hall
Council Chambers
6907 EI Camino Real
Atascadero, California
PARKS & RECREATION COMMISSION INTERVIEWS AND APPOINTMENT:
• 5:30 P.M.
1. Parks and Recreation Commission Interviews & Appointment
■ City Clerk Recommendation: Council interview the three candidates
and select, by ballot two citizens for the Parks and Recreation
Commission.
REDEVELOPMENT AGENCY: 6:30 P.M.
REGULAR SESSION: 7:00 P.M.
PLEDGE OF ALLEGIANCE: Council Member Beraud
ROLL CALL: Mayor Luna
Mayor Pro Tem Brennler
Council Member Beraud
Council Member Clay
Council Member O'Malley
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COMMUNITY FORUM: (This portion of the meeting is reserved for persons wanting to
address the Council on any matter not on this agenda and over which the Council has •
jurisdiction. Speakers are limited to five minutes. Please state your name for the record
before making your presentation. The Council may take action to direct the staff to
place a matter of business on a future agenda. A maximum of 30 minutes will be
allowed for Community Forum, unless changed by the Council.)
APPROVAL OF AGENDA: Roll Call
PRESENTATIONS:
1. Proclamation declaring March 2007 as "Grand Jury Awareness Month."
2. Employee Service Award Presentations
COUNCIL ANNOUNCEMENTS AND REPORTS: (On their own initiative, Council
Members may make a brief announcement or a brief report on their own activities.
Council Members may ask a question for clarification, make a referral to staff or take
action to have staff place a matter of business on a future agenda. The Council may
Lake action on items listed on the Agenda.)
A. CONSENT CALENDAR: (All items on the consent calendar are considered to •
be routine and non -controversial by City staff and will be approved by one motion
if no member of the Council or public wishes to comment or ask questions. If
comment or discussion is desired by anyone, the item will be removed from the
consent calendar and will be considered in the listed sequence with an
opportunity for any member of the public to address the Council concerning the
item before action is taken.)
1. City Council Meeting Minutes — January 23, 2007
■ City Clerk Recommendation: Council approve the City Council meeting
minutes of January 23, 2007. [City Clerk]
2. Final Map 2006-0141 (Parcel map AT 05-0043) 7195 Santa Ysabel (TPM
2005-0079) (Eddings)
■ Description: The conversion of one existing dwelling to an airspace
condominium and the establishment of two additional airspace units on
one common lot.
■ Fiscal Impact: None.
■ Recommendations: Council:
1. Accept Final Parcel Map 2006-0141 (Parcel Mat AT 05-0043); and,
2. Reject, without prejudice to future acceptance, the offers of dedication
for Streets and Public Utility Easement on behalf of the public, and,
3. Authorize and direct the City Clerk to endorse the Council's approval
on the Map. [Public Works]
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3. Final Map 2006-0142 (Tract 2757) 5547 Tunitas Avenue (TTM 2005-0075)
• (Gustafson)
■ Description: This subdivision creates four airspace condominiums on one
common lot.
■ Fiscal Impact: None.
■ Recommendations: Council:
1. Adopt and Approve Final Map 2006-0142 (Tract 2757); and,
2. Reject, without prejudice to future acceptance, the offer of dedication
for P°.alalic Utility Easement on behalf of the public; and,
3. Aut:,�,rize and direct the City Clerk to endorse the Council's approval
on the Map. [Public Works]
4. Final Map 2006-0150 (Parcel Map AT 05-0114) 10665 & 10675 Realito Ave.
(LLA 2006-0079) (loppini, Bevans Family Trust, Rasband Family Trust)
■ Description: A lot line adjustment changing the configuration of three lots.
No additional lots were created.
■ Fiscal Impact: None.
Recommendations: Council accept and approve Final Parcel Map 2006-
0150 (Parcel Map AT 06-0114). [Public Works]
5. Final Acceptance of Public Improvements for Tract 2002-0026 I
Landscape Maintenance Award and Park Maintenance Agreement
(Apple Valley)
■ Fiscal Impact: The City is responsible for 50% (estimated at $35,210 per
• year) of the cost of maintaining the park. The Landscaping contract are
estimated at $35,400 per year. The funding agreement will reimburse the
City $125,000 over five years.
■ Recommendations: Council:
1. Adopt Draft Resolution, accepting the public improvements, certifying
completion of the required public improvements, and releasing the
bonds for Tract 2002-0026; and,
2. Authorize the City Manager to execute an agreement with Gilberts
Landscape's for the maintenance and upkeep of landscaping in the
Apple Valley, Landscape and Lighting Assessment District; and,
3. Authorize the City Manager to execute a five-year funding agreement
with Midland Pacific Building Corporation for the maintenance and
upkeep of Apple Valley Park. [Public Works]
B. MANAGEMENT REPORTS:
Historic Atascadero Printery Building Restoration Strategy Update
■ Fiscal Impact: None.
■ Recommendations: Council receive and file the attached report.
[Community Development]
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2. Community Facilities District 2005-1 Annexation Nos. 7, 8, 9 and 10 •
■ Description: Adoption of these Resolutions is part of the final necessary
steps for the establishment of annexation Nos. 7, 8, 9, and 10 (the
Annexations) to fund new police, fire, and park services for these
developments.
■ Fiscal Impact: Approval of these annexations will generate an annual
revenue to the City of $462 per house, which is subject to an annual
escalator.
■ Recommendations: Council:
1. Conduct the public hearings on each proposed annexation, and direct
the City Clerk to collect and count the ballots; and,
Council to recess until ballots are counted.
2. Adopt Draft Resolution A, making certain findings, certifying the results
of an election and adding property to Community Facilities District No.
2005-1 (Public Services), Annexation No. 7 (Navajoa Ave Planned
development); and,
3. Adopt Draft Resolution B, making certain findings, certifying the results
of an election and adding property to Community Facilities District No.
2005-1 (Public Services), Annexation No. 8 (Villages at Oakhaven);
and,
4. Adopt Draft Resolution C, making certain findings, certifying the results .
of an election and adding property to Community Facilities District No.
2005-1 (Public Services), Annexation No. 9 (Santa Ysabel Planned
Development); and,
5. Adopt Draft Resolution D, making certain findings, certifying the results
of an election and adding property to Community Facilities District No.
2005-1 (Public Services), Annexation No. 10 (Chico Road Planned
Development). [Community Development]
3. 2007 Community Development Block Grant (CDBG) Allocation
■ Fiscal Impact: Available funds are estimated at $191,570 for the 2007
cycle. In addition, prior year funds in the amount of $50,000 are
recommended for reallocation.
■ Recommendation: Council forward to the County Board of Supervisors
allocation recommendations for the 2007 Community Development Block
Grant (CDBG) funds. [Public Works]
4. City Wayfinding Program (Citywide, City of Atascadero) PLN 2006-1180
■ Description: Review and approval of Wayfinding Committee
recommendations concerning signage to provide vehicular and pedestrian
guidance to destinations of interest throughout the City.
■ Fiscal Impact: There is no proposed phasing or funding of the wayfinding
program included with this report.
■ Recommendation: The Wayfinding Committee recommends Council
approve Draft Resolution A, adopting the Atascadero Wayfinding
Program, to be implemented as funding becomes available. [Community
Development]
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5. Fiscal Year 2005-2006 Audit
• ■ Fiscal Impact: None.
■ Recommendation: Council review and accept the financial audit for the
period ended June 30, 2006. [Administrative Services]
6. Financial Reserve Policy
■ Description: This report has been compiled, in preparation for the
upcoming budget cycle, to assist in evaluating the City's fiscal position and
the level of appropriate reserves.
■ Fiscal Impact: None.
■ Recommendation: Council provide direction to staff regarding the
financial reserve policy. [Administrative Services]
7. Request to Rename Traffic Way
■ Description: Atascadero Main Street Association Board of Directors has
requested that the City change the name of Traffic Way between EI
Camino Real and Tunitas Avenue.
■ Fiscal Impact: Unknown at this time.
■ Recommendation: Council direct staff on how to proceed with the request
from the Atascadero Main Street Association to rename Traffic Way. [City
Manager]
0C. COMMITTEE REPORTS: (The following represent standing committees.
Informative status reports will be given, as felt necessary):
Mayor Luna
1. County Mayor's Round Table
2. Finance Committee
3. S.L.O. County Flood Control & Water Conservation District Water Resources
Advisory Committee
4. Nacimiento Water Purveyors' Contract Technical Advisory Group
5. North County Water Purveyors Group
Mayor Pro Tem Brennler
1. Air Pollution Control District (APCD)
2. Economic Opportunity Commission (EOC)
3. Atascadero Youth Task Force
Council Member Beraud
1. Integrated Waste Management Authority (IWMA)
2. City / Schools Committee
Council Member Clay
1. City / Schools Committee
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Council Member O'Malley
1. S.L.O. Council of Governments (SLOCOG) / S.L.O
Authority (SLORTA)
2. Finance Committee
3. Economic Vitality Corporation, Board of Directors (EVC)
4. League of California Cities — Council Liaison
D. INDIVIDUAL DETERMINATION AND/OR ACTION:
1.
City Council
2.
City Clerk
3.
City Treasurer
4.
City Attorney
5.
City Manager
E. ADJOURNMENT:
Regional Transit
Please note: Should anyone challenge any proposed development entitlement listed on this Agenda in court, that
person may be limited to raising those issues addressed at the public hearing described in this notice, or in written
correspondence delivered to the City Council at or prior to this public hearing. Correspondence submitted at this
public hearing will be distributed to the Council and available for review in the City Clerk's office.
I, Marcia McClure Torgerson, C.M.C., City Clerk of the City of Atascadero, declare under the penalty
of perjury that the foregoing agenda for the February 27, 2007 Regular Session of the Atascadero
City Council was posted on February 21, 2007 at the Atascadero City Hall, 6907 EI Camino Real,
Atascadero, CA 93422 and was available for public review in the Customer Service Center at that
location.
Signed this 21s' day of February, 2007 at Atascadero, California.
Marcia McClure Torgerson, C.M.C., City Cler
City of Atascadero
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City of Atascadero
WELCOME TO THE ATASCADERO CITY COUNCIL MEETING
Oe City Council meets in regular session on the second and fourth Tuesday of each month at 7:00 p.m., at the City Hall
Council Chambers, 6907 EI Camino Real, Atascadero. Matters are considered by the Council in the order of the printed
Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file
in the office of the City Clerk and are available for public inspection during City Hall business hours at the Central
Receptionist counter and on our website, www.atascadero.org. An agenda packet is also available for public review at
the At -ac, n--ro Library, 6850 Morro Road. Contracts, Resolutions and Ordinances will be allocated a number once they
are approved by the City Council. The minutes of this meeting will reflect these numbers. All documents submitted by the
public during Council meetings that are either read into the record or referred to in their statement will be noted in the
minutes and available for review in the City Clerk's office. Council meetings are recorded and may be reviewed by the
public. Copies of meeting recordings are available for a fee. Contact the City Clerk for more information (470-3400).
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a City meeting
or other services offered by this City, please contact the City Manager's Office or the City Clerk's Office, both at (805)
470-3400. Notification at least 48 hours prior to the meeting or time when services are needed will assist the City staff in
assuring that reasonable arrangements can be made to provide accessibility to the meeting or service.
TO SPEAK ON AGENDA ITEMS
Members of the audience may speak on any item on the agenda. The Mayor will identify the subject, staff will give their
report, and the Council will ask questions of staff. The Mayor will announce when the public comment period is open and
will request anyone interested to address the Council regarding the matter being considered to step up to the podium. If
you wish to speak for, against or comment in any way:
• You must approach the podium and be recognized by the Mayor
• Give your name and address (not required)
• Make your statement
• All comments should be made to the Mayor and Council
• No person shall be permitted to make slanderous, profane or negative personal remarks concerning any other
individual, absent or present
• All comments limited to 5 minutes (unless changed by the Council)
• No one may speak for a second time until everyone wishing to speak has had an opportunity to do so, and no
one may speak more than twice on any item.
If you wish to use a computer presentation to support your comments, you must notify the City Clerk's office at least 24
hours prior to the meeting. Access to hook up your laptop to the City's projector will be provided. You are required to
submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City Clerk before the
meeting begins to announce your presence and turn in the printed copy.
The Mayor will announce when the public comment period is closed, and thereafter, no further public comments will be
heard by the Council.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under Agenda item, "COMMUNITY FORUM", the Mayor will call for anyone from the audience having business with the
Council to:
• Please approach the podium and be recognized
• Give your name and address (not required)
• State the nature of your business
This is the time items not on the Agenda may be brought to the Council's attention. A maximum of 30 minutes will be
allowed for Community Forum (unless changed by the Council).
wilHAVE ITEMS PLACED ON AGENDAbusiness matters to appear on the Agenda must be in the Office of the City Manager 14 days preceding the Council
meeting. Should you have a matter you wish to bring before the Council, please mail or bring a written communication to
the City Manager's office in City Hall prior to the deadline.
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Atascadero City Council
Marcia McClure Torgerson, City Clerk
DATE: 02/27/2007
Parks & Recreation Commission
Interviews and Appointment
RECOMMENDATION:
Council interview the three candidates and select, by ballot, two citizens for the Parks &
Recreation Commission.
DISCUSSION:
The Atascadero Parks & Recreation Commission is made of seven members; five are
directly appointed by individual Council Members, and two are appointed (at large) by a
majority vote of the entire City Council. The directly appointed Commissioners serve four
year terms, and the at -large Commissioners serve two year terms.
Parks & Recreation Commissioners Barbie Butz and Robert Livick's at -large terms expire
in February 2007. The City Clerk has solicited applications from the members of the
public pursuant to State Law. Three applications were received, and interview times
have been established for each qualified candidate. It has been verified by the City
Clerk's office that all of the applicants are residents and registered voters in the City of
Atascadero. As these two vacancies are at -large positions, their terms are for two
years and will expire in December 2008.
ATTACHMENTS:
Interview Schedule
3 Applications
INTERVIEW SCHEDULE •
PARKS & RECREATION COMMISSION
Tuesday, Febuary 27, 2007 — 5:30 p.m.
5:30 Barbie Butz
5:45 Jonalee Istenes
6:00 Daniel Chacon
6:15 COUNCIL VOTES
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Please return to:
CITY CLERK
6907 EI Camino Real
Atascadero, CA 93422
CITY OF ATASCADERO
BOARD, COMMITTEE & COMMISSION APPLICATION
RECEIVED
J A N 10 2007
CITY OF ATASCADERO
CITY CLERK'S OFFICE
Please Note: You must meet the minimum qualifications of being a registered voter and resident of the City, with
the exception of youth representatives who are not required to be registered voters. Minimum qualifications are
subject to verification. Please fill out and attach the Supplemental Questionnaire for the advisory body you are
applying for.
NAME: &rhie2 Email Address:
RESIDENTIAL q b � ��� f� 7 � R
ADDRESS: 15j`2j'%/��11 1�i1 C�,I'1���C Home Phone:f i
CieYCt C, !11:2 — Work Phone:
MAILING ADDRESS (if different):
Are you a resident of the City of Atascadero? V ' �2 How Long? �S
Are you a registered voter? Yes VI No
OCCUPATION: j� P t1 i� U x J1 e r
EMPLOYMENT -Present or last employer's name, address and phone number:
f l p ,J- /'%')a //. 1-) M sc d
Position held and length of employment: > r
EDUCATION:
RELEVANT TRAINING, EXPERIENCE, CERTIFICATES OF TRAINING, LICENSES OR PROFESSIONAL
REGISTRATION: In n
�;n o 4/ D;9 fes-- /Y 5 f/ t In* E TV
rGtGf C1 f' U Gies
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10
City of Atascadero
Board, Committee & Commission Application
Page 2J4 w%
/; 3 "1 3 H Applicant's Name
INVOLVEMENT IN COMMUNITY, VOLUNTEER, PROFESSIONAL AND/OR ACADEMIC
ORGANIZATIONS:
Ck
OTHER CITY COMMISSIONS, COMMITTEES OR BOARDSPREVIOUSLY
OR CURRENTLY SERVING
ON: ti<+���'�%C '� �� C{iIl/ retic b teicj ►"n l/u'
LI SP
CNN- D
How did you learn about this vacancy?
Newspaper Article Newspaper Ad Community Group Word of Mouth
Library City Hall Place of
Employment Otther (specify): �1/7rpct/7L'P Li haL by
/'1�1'� O1�/�v/C r`' y`f�L'xer .
11,
Please complete the attached supplemental questionnaire.
Feel free to attach a resume or other information about yourself.
I hereby certify, under penalty of perjury, that the information on this application and attached
supplement are true and correct.
Signature: Date: /� q— Z
This application and supplement are "public documents" and are available for review upon request. Applicants are
advised they may be requested to file a Statement of Economic Interest, pursuant to the Fair Political Practices
regulations. Information will be provided by the City Clerk.
AdminAsst/CityClerk/Commissions/Application
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Involvement in Community, Volunteer, Professional and/or Academic
Organizations:
• Atascadero Recreation Center Committee (ARCC) Charter member and
current President. �
lul
•Zoological Society ... Member, Former Board Member and Board President
• Colony Days ... Member and Former Chairman
• Assistance League of SLO County (ALSLOC)... Member and Former
President
• Atascadero Youth Task Force (AYTF)... Member and Former President
• Atascadero Community Link...Current Board President
• Atascadero Chamber of Commerce... Board Member and Former President
• Atascadero Main Street ... Board Member V.?.
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• Atascadero Performing Arts Center Committee (APACC) Board Member v1
• Atascadero Quota Club —
• Templeton Rotary Club
• San Luis Obispo County Community Foundation... Board Member
• Atascadero Wine Festival... Current Chairman
• Friends of the North County Women's Shelters and Resource
Center... Committee Member a�
No • Cote.=t WO
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CITY OF ATASCADERO
SUPPLEMENTAL QUESTIONNAIRE
PARKS & RECREATION COMMISSION
1. Please explain why you would like to serve on the Parks & Recreation Commission.
•
Z. What is it about the Parks & Recreation Commission that interests you? What qualities,
experience and expertise would you bring to the Commission?
4LIU 112 -61 -id 4:
3. What role does parks and recreation play in maintaining a healthy city?
1
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Supplemental Questionnaire
Parks & Recreation Commission
Page 2
4. How would you see your role as a member of the Commission?
fiL.
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5. In your opinion, what are Atascadero's greatest public recreation needs?
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6. What methods should be used to fund Atascadero's public recreation programs and
facilities?
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Supplemental Application
Parks & Recreation Commission
Page 3
7. If appointed, what specific goals would you like to see the Commission achieve?
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8. If there is additional information you would like to share about yourself, please use the
fo)lowing space provided (optional).
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-- �.����;�-c?h,c� - � ��.c'�—� G�•�`z.�.._ .ice-���`c.��'-�2 -_
I hereby certify that the foregoing information is true and correct. --7
Signature t.(� �r Date: /
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Please return to:
CITY CLERK
6907 a Camino Real
Atascaderq CA 93422
CITY OF ATASCADERO
BOARD, COMMITTEE & COMMISSION APPLICATION
RECEIVED
JAN 21 2007
CITY OF ATASCAOERO
CITY CLERK'S OFFICE
Please Note: You must meet the minimum qualifications of being a registered voter and resident of the City, with the
exception of youth representatives who are not required to be registered voters. Minimum qualifications are subject to
verification. Please fill out and attach the Supplemental Questionnaire for the advisory body you are applying for.
NAME: �-�� � � Email Address: i etgnn ems e s"mak .
RESIDENTIALQ
ADDRESS: 1.1 n%5 Ma� a � . HomeAik'.Q.k C55o5�
MAILING ADDRESS (if different):
Are you a resident of the City of Atascadero? ! How Long? t {�
Are you a registered voter? Yes No
-
OCCUPATION:
EMPLOYMENT - Present or last employer's name, address and phone number:
Position held and length of employment:
EDUCATION:
RELEVANT TRAINING, EXPERIENCE, CERTIFICATES OF TRAINING, LICENSES OR PROFESSIONAL
REGISTRATION:
0
City of Atascadero
Board, Committee & Commission Application
Page 2 0 �t✓G I`�CTc�'�S
Applicant's Name
INVOLVEMENT IN COMMUNITY, VOLUNTEER, PROFESSIONAL AND/OR ACADEMIC ORGANIZATIONS:
t3 TlAt,
�Mti
OTHER CITY COMMISSIONS, COMMITTEES OR BOARDS PREVIOUSLY OR CURRENTLY SERVING ON: � - i K
GuC2,rLi��Y S ��OAQ'D M�—M�—�-
How did you ]cam about this vacancy?
Newspaper Article �O Newspaper Ad Community Group Word of Mouth
Library City Hall _C _ Place of Employment Other (specify):
Please complete the attached supplemental questionnaire.
Feel free to attach a resume or other information about yourself.
I hereby certify, under penalty of perjury, that the information on this application and attached supplement are true and
correct.
Signature: LC Date: (� l - 0-7
This application and supplement are "public documents" and are available for review upon request. Applicants are advised
they may be requested to file a Statement of Economic Interest, pursuant to the Fair Political Practices regulations.
Information will be provided by .the City Clerk
19
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CITY OF ATASCADERO
SUPPLEMENTAL QUESTIONNAIRE
PARKS & RECREATION COMMISSION
�. Please explain why you would
t like to serve on the Parks
& /Reccre'ation Commission.
_ n _ I . — � C.�- n. Ir ),,— 1�/�Y ✓Ci -k 1;:Z - LJ�t-A 1�:�\
i,�Qd.,S O�TV tt�� 1 tJ T�E
2. What is it about the Parks & Recreation Commission that interests you? What qualities,
experience and expertise would you bring to the Commission?-
p,;��L `S
V�qi�
L�1� 'Cb G���LS ; Cot��JC��� 9UC��-�G � ►��O�S. ,
3. What role does parks and recreation play in maintaining a healthy city? (�
_�� ��1�%� At, �'' ��� 1� �O �4� `� � vii �-�� � ►� -
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Supplemental Questionnaire
Parks & Recreation Commission
Page 2
How would you see your role as a member of the Commission?
� � �� � ` � � � tit •
LW -V- -�b J , J oe� Z-Z7�j 1- -�b R ,�
5. In your opinion, what are Atascadero's greatest public recreation needs?
WON
What methods should be used to fund Atascadero's public recreation programs 'and
facilities?
Prt. t��1� • 1,J �J- SOL 7
21
Supplemental Application
Parks & Recreation Commission
Page 3
7. If appointed, what specific goals would you like to see the Commission achieve?
t. C- '`4�-,IrlPL'--'aAV-s -'t —✓��T� �.
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._ , „� „J`-� �-� ' � � ��i-►tom �M �k a'-�rJTb'�J ,
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g, n you would like to share about yourself, please use the
If there is additional in
formatio
following space provided (optional)-
- _ . r--, 1 11;7. -m V-A. tea— (J�
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I hereby certify that the foregoing information is true and correct. �1
Date:
Signature:
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Please return to:
CITY CLERK
6907 EI Camino Real
Atas
Atascadero, CA 93422
RECEIVED
J A N 2 SL 2007
CITY OF ATASCADENO
CITY CLERK'S OFFICE
CITY OF ATASCADERO
BOARD, COMMITTEE & COMMISSION APPLICATION
Please Note: You must meet the minimum qualifications of being a registered voter and resident of the City, with
the exception of youth representatives who are not required to be registered voters. Minimum qualifications are
subject to verification. Please fill out and attach the Supplemental Questionnaire for the advisory body you are
applying for.
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Email Address:(���GI
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NAME:
RESIDENTIAL
ADDRESS: �D
��i /U
l? 4EP-C? eyelz_
Home Phone:JJ �loZ'
dey-0 Ql1 Work Phone: 60
MAILING ADDRESS (if different):
Are you a resident of the City of Atascadero? J How Long?
/;,7-J
Are you a registered voter? Yes P'�' No
OCCUPATION: Z -/war
• EMPLOYMENT - Present or last employer's name, address and phone number:
Position held and length of employment:
EDUCATION:
>/
RELEVANT TRAINING, EXPERIENCE, CERTIFICATES OF TRAINING, LICENSES OR PROFESSIONAL
REGISTRATION:
" �10 - w -, M-- - - - N,
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24
City of Atascadero
Board, Committee & Commission Application
MV13rr38
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INVOLVEMENT IN
ORGANIZATIONS:
13CIAD8ATA :10 YT110
.•I162
ZIPI
��[ �1 le / A,
VApplicant's Name
COMMUNITY, VOLUNTEER, PROFESSIONAL AND/OR ACADEMIC 0
OTHER CITY COMMISSIONS, COMMITTEES OR BOARDS PREVIOUSLY OR CURRENTLY SERVING
ON:
I
How did you learn about this vacancy?
Newspaper Article I/ Newspaper Ad Community Group Word of Mouth
Library City Hall Place of Employment Other (specify):
•
Please complete the attached supplemental questionnaire.
Feel free to attach a resume or other information about yourself.
I hereby certify, under penalty of perjury, that the information on this application and attached
supplement are true and correct.
�i
Signa re: Date: Z Z X007
This application and supplement are "public documents" and are available for review upon request. Applicants are
advised they may be requested to file a Statement of Economic Interest, pursuant to the Fair Political Practices
regulations. Information will be provided by the City Clerk. 0
AdminAsst/CityClerk/Commissions/Application
25
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CITY OF ATASCADERO
SUPPLEMENTAL QUESTIONNAIRE
PARKS & RECREATION COMMISSION
1 . Please explain why you would like to serve on the Parks & Recreation Commission.
�c�16 >44
2 .11*215:9 C C'L
Z• What is it about the Parks & Recreation Commission that interests you? What qualities,
experience and expertise would you bring to the Commission?
_7
.tea �tA ii i.e�- C
3. What role does parks and recreation play in maintaining a healthy city?
26
Supplemental Questionnaire
Parks & Recreation Commission
Page 2
4. /J How would you see your role as a member of the Commission?
l
5. In your opinion, what are Atascadero's greatest public recreation needs?
•
6. What methods should be used to fund Atascadero's public recreation programs and
facilities?
27
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Supplemental Application
Parks & Recreation Commission
Page 3
7. If appointed, what specific goals would you like to see
/the Commission achieve?
GZ;-e%L�
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Z
8. If there is additional information you would like to share about yourself, please use the
following space provided (optional). /
h A JZ LL7?',�� P'
I hereby certify that the foregoing information is true and correct.
Date:
Signa
0
W.
•
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29
City of Atascadero
Proclamation
"GRAND JURY AWARENESS MONTH"
March 2007
WHEREAS, the Civil Grand Jury is made up of 19 citizens who serve the County of San
Luis Obispo for one year after qualification by the judges of the Superior Court from a list of
volunteer applicants and final selection by random drawing and,
WHEREAS, the responsibility of the Grand Jury is to ensure that all local government
entities and prisons under its jurisdiction are performing with efficiency, effectiveness, honesty,
and impartiality; and,
WHEREAS, the GrandJury carries out its responsibilities by investigations prompted
not only by concerns of the jurors but also by formal complaints from citizens; and,
WHEREAS, the Grand Jury primarily relies upon public awareness and responsiveness
of the public to its published reports of f ndings and recommendation; and,
NOW, THEREFORE, BE IT RESOLVED that the City of Atascadero does hereby
proclaim March 2007 to be " Grand Jury Awareness Month" in order for all citizens to become
better acquainted with the purpose of the Grand Jury, to give attention to the Grand Jury's
reports to the public, and to actually participate in this process by making application to the
Superior Court to serve as a Grand Juror.
WITNESS THE OFFICIAL SEAL OF
THE CITY OF ATASCADERO:
Dr. George Luna, Mayor
City of Atascadero, California
February 27, 2007
30
171
•
•
31
ITEM NUMBER: A - 1
DATE: 02/27/07
CITY OF ATASCADERO
CITY COUNCIL
DRAFT MINUTES
Tuesday, January 23, 2007, 7:00 P.M.
PLANNING COMMISSION INTERVIEWS AND APPOINTMENT: 5:00 P.M.
1. Planning Commission Interviews & Appointment
City Clerk recommendation: Council interview the four candidates and
select, by ballot, one citizen for the Planning Commission.
Mayor Luna began the meeting at 5:15 p.m. City Clerk Marcia McClure Torgerson
reported that the Planning Commission vacancy was an at -large position with a two
+ year term through December 2008. Three candidates were interviewed; voting resulted
in three votes for Pamela Heatherington (O'Malley, Beraud, Brennler) and two votes for
Steven Baker (Clay, Luna).
REGULAR SESSION: 7:00 P.M.
Mayor Luna called the meeting to order at 7:00 p.m. and Mayor Pro Tem Brennler led
the Pledge of Allegiance.
ROLL CALL:
Present: Council Members Beraud, Clay, O'Malley, Brennler and Mayor
Luna
Absent: None
Others Present: City Clerk / Assistant to City Manager Marcia McClure Torgerson,
Deputy City Clerk Grace Pucci
Staff Present: City Manager Wade McKinney, Assistant City Manager Jim Lewis,
Administrative Services Director Rachelle Rickard, Community
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Development Director Warren Frace, Community Services Director
Brady Cherry, Public Works Director Steve Kahn, Police Chief John
Couch, Fire Chief Kurt Stone, Deputy Community Development
Director Steve McHarris, Associate Planner Kelly Gleason, and City
Attorney Patrick Enright.
COMMUNITY FORUM:
Pastor Tom Gaddis representing the Ministerial Association led those present in prayer.
Ann Ketcherside asked the Council if they would appoint a staff member to assist her in
discovering the correct zoning for a specific property in Atascadero.
Ray Jansen spoke about the importance of universal health care and urged the
population at large to support it by encouraging Sacramento to act. Mr. Jansen read
from a recent newspaper article regarding development.
David Broadwater congratulated the Council for moving quickly to allow for televising of
City Council meetings, spoke about the problem of obtaining information from the city
when requested under the California Public Records Act and asked Council to
investigate staff's compliance with that act.
Eric Greening complimented staff regarding the application for the State Transit
Assistance Supplemental Allocation, asked for support for the continuation of RTA
Sunday service, reported on the Environmental Impact Report for the Santa Margarita
Ranch, and spoke about the Native Tree Inventory.
David Hurl stated he owns property near Stadium Park and requested the city look into
twice weekly trash pickup from Capistrano to the Bridge area.
David Mulvey spoke about affordable housing resources for those with developmental
disabilities, and hoped this type of housing could be created in the future.
Jim Shannon asked for clarification on a recent Council vote authorizing purchase of a
piece of property in Atascadero and expressed his disagreement with the decision.
Mike Jackson stated he lives on the creek, spoke about creek setbacks and asked if
there are plans to increase those setbacks.
Mayor Luna closed the Community Forum period.
Mayor Luna, Council Members and City Clerk Marcia McClure Torgerson addressed
issues raised during the Community Forum period.
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33
City Attorney Patrick Enright reported that the City is in compliance with the Public
Records Act.
APPROVAL OF AGENDA:
Mayor Luna asked for consensus tove Item
o the next City Couonci pmeeting.trior C-1 and
announced that Item #C-5 has been continued
MOTION: By Council Member O'Malley and seconded by Council
Member Beraud to approve the agenda as modified.
Motion passed 5:0 by a roll -call vote.
PRESENTATIONS:
1. Proclamation recognizing the 5t" Anniversary of the EI Camino
Homeless Organization (ECHO).
Council Member O'Malley read the proclamation. Mike and Charlotte Burne,
Norma
Mueller, and John Laffer accepted the proclamation with gratitude and spoke about the
support they have received from the community and the First Baptist Church. A video
was played regarding the homeless in San Luis Obispo County.
COUNCIL ANNOUNCEMENTS AND REPORTS:
Mayor Luna reported that he and Council Members O'Malley, Beraud and Brennler
attended the League of California Cities meeting in Sacramento from January 10 to 12.
Mayor Luna announced that Pam Heatherington has been elected to the Planning
Commission. Mayor Luna also reported that the Resource Conservation District (RCD)
has asked for support for re -appropriation of funds for building trails in Atascadero.
There was Council consensus to send a letter of support for re -appropriation of
funds for the RCD.
Council Member Beraud spoke about Pam Heatherington and her appointment to the
Planning Commission, clarified the purpose of tonight's meeting in regard to the Big Box
Ordinance to be considered, spoke about televising Council meetings, and reported that
she and Council Member Clay attended the Tree Inventory Report presented to the
Planning Commission last week.
Council Member O'Malley announced he attended the League of California Cities
meeting, welcomed new Planning Commissioner Pam Heatherington, and announced
that he is appointing Colby Engstrom to the Parks and Recreation Commission.
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34
Council Member Clay announced that Mayor Pro Tem Brennler also attended the Tree
Inventory Report at the Planning Commission meeting, and expressed concern
regarding balance on the Planning Commission.
Mayor Pro Tem Brennler welcomed Pam Heatherington to the Planning Commission.
A. CONSENT CALENDAR:
1. City Council Meeting Minutes — December 12, 2006
■ City Clerk Recommendation: Council approve the City Council meeting
minutes of December 12, 2006. [City Clerk]
2. October 2006 Investment Report
■ Fiscal Impact: None.
■ Recommendation: Council approve the City Treasurer's report for
October 2006. [City Treasurer]
3. November 2006 Investment Report
■ Fiscal Impact: None.
■ Recommendation: Council approve the City Treasurer's report for
November 2006. [City Treasurer]
4. Temporary Road Closure — Sweetheart Stroll (Atascadero Main Street)
■ Fiscal Impact: $160.00 per event for the installation of Road Closed signs
by Public Works Staff.
■ Recommendation: Council approve a request by Atascadero Main Street
for a road closure for the Sweetheart Stroll on Saturday, February 10,
2007. [Public Works]
5. Final Mar) 2005-0123 (Tract 2722) 5000 Marchant Avenue (TTM 2005-
0066) (Gearhart)
■ Description: Project approval creates twelve (12) airspace condominium
units on one (1) lot.
■ Fiscal Impact: None.
■ Recommendations: Council:
1. Adopt and Approve Final Map 2006-0123 (Tract 2722); and,
2. Reject, without prejudice to future acceptance on behalf of the public,
the offers of dedication for Street and Public Sewer Easements and
authorize and direct City Clerk to endorse the City Council's approval;
and,
3. Order the abandonment of Certain Public Utility Easements per map
filed August 20, 1991 in Book 48, Page 62 of Parcel Maps, and direct
the City Clerk to certify that same are hereby abandoned in
accordance with Government Code Section 66434g with the filing of
this Map. [Public Works]
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6. Final Map 2004-0099 (Tract 2608) 11555 Halcon Road (TTM 2004-0047)
(R.W. Hertel & Sons
■ Description: Project approval of previously approved Final Map 2004-
0099 with slight modifications to clarify editorial content and offer of
dedication information.
■ Fiscal Impact: None.
■ Recommendations: Council:
1. Adopt and Approve Final Map 2004-0099 (Tract 2608); and,
2. Reject, without prejudice to future acceptance on behalf of the public,
the offers of dedication shown on the map for Access Easement over
Lots 39, 40, 41, and over Ranada Circle (private street) and for
Sanitary Sewer, Storm Drain, and Public Utility Easements; and,
3. Authorize and Direct City Clerk to Endorse City Council's approval on
the map. [Public Works]
Items pulled: Steve Martin, Item #A-4.
MOTION: By Council Member Clay and seconded by Council Member
Beraud to approve Items #A-1, 2, 3, 5 and 6.
Motion passed 5:0 by a roll -call vote.
Item #A-4:
Steve Martin, Executive Director Atascadero Main Street, spoke about the Sweetheart
Stroll and invited all to attend.
MOTION: By Council Member Clay and seconded by Council Member
Beraud to approve Item #A-4.
Motion passed 5:0 by a roll -call vote.
B. PUBLIC HEARINGS:
1. Historic Banker House Planned Development ZCH 2005-0109 / CUP
2005-0173 / TTM 2005-0078 (5715/5735 Rosario Ave. / Ravatt
■ Description: Project approval would allow a 10 -unit residential planned
development on a project site that is currently developed with a single
family residence that has been identified as a Colony Home.
■ Fiscal Impact: Based on the revenue projections from the Taussig Study,
the City has developed standard conditions of approval for new
development projects that require the cost of maintenance and emergency
services to be funded by the project through a combination of road
assessment districts, landscape and lighting districts and community
facilities districts or other approved means.
■ Recommendations: Planning Commission Recommends: Council:
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0
1. Adopt Draft Resolution A certifying Proposed Mitigated Negative
Declaration 2006-0033; and,
2. Introduce for first reading, by title only, Draft Ordinance A approving
Zone Change 2006-0128 based on findings to establish Planned
Development Overlay Zone #28; and,
3. Introduce for first reading, by title only, Draft Ordinance B approving
Zone Change 2005-0109 based on findings; and,
4. Adopt Draft Resolution B approving Conditional Use Permit 2005-
0173 (Master Plan of Development) based on findings and subject to
Conditions of Approval and Mitigation Monitoring; and,
5. Adopt Draft Resolution C approving Vesting Tentative Tract Map
2005-0078 based on findings and subject to Conditions of Approval
and Mitigation Monitoring. [Community Development)
Deputy Community Development Director Steve McHarris gave the staff report and
answered questions of Council.
Ex Parte Communications
■ Council Member O'Malley stated he went on site, spoke with Greg Ravatt on the
phone and met with his wife Tina. He also spoke with at least three neighbors
concerning this property.
• Council Member Clay stated he spoke with the owner on the phone and sat in on
the Planning Commission meeting for this project.
■ Mayor Pro Tem Brennler stated he attended the Planning Commission meeting, had
a phone conversation with Mr. Ravatt, and spoke with one of the neighbors.
■ Council Member Beraud stated she has been on the site, met with Greg Ravatt and
was a member of the Planning Commission when the project was approved.
PUBLIC COMMENT
Greg Ravatt, owner and project architect, gave a brief PowerPoint presentation, and
spoke about the project, the preservation of the historic home on the property, and tree
removals.
David Bentz stated he does not have a problem with the project, but had concerns that
the future homeowners in this project would be required to pay additional costs for city
services.
Nancy Kirby stated she lives next to this property and expressed her support for the
project.
Livia Kellerman expressed concern with the density of the project and lack of private
space for the future homeowners.
Mayor Luna closed the Public Comment period. 0
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MOTION: By Council Member O'Malley and seconded by Mayor Pro Tem
Brennler to adopt Draft Resolution A certifying Proposed
Mitigated Negative Declaration 2006-0033; and, introduce for
first reading, by title only, Draft Ordinance A approving Zone
Change 2006-0128 based on findings to establish Planned
Development Overlay Zone #28; and, introduce for first
reading, by title only, Draft Ordinance B approving Zone
Change 2005-0109 based on findings; and, adopt Draft
Resolution B approving Conditional Use Permit 2005-0173
(Master Plan of Development) based on findings and subject to
Conditions of Approval and Mitigation Monitoring; and, adopt
Draft Resolution C approving Vesting Tentative Tract Map
2005-0078 based on findings and subject to Conditions of
Approval and Mitigation Monitoring.
Motion passed 5:0 by a roll -call vote. (Item #B-1.1 Resolution
No. 2007-001, Item #B-1.4 Resolution No. 2007-002, Item #B-1.5
Resolution No. 2007-003)
C. MANAGEMENT REPORTS:
3. Atascadero City Hall Repair and Rehabilitation Project / Mitigated
Negative Declaration Certification PLN 2004-0141 (City of Atascadero
• Description: Request for approval of a certified negative declaration for
the Historic City Hall which is a requirement of the California Cultural and
Historical Endowment grant received by the City of Atascadero.
■ Fiscal Impact: The project will have a net positive revenue to the City of
$2,000,000 (two million dollars).
■ Recommendation: Council adopt Draft Resolution A certifying the historic
Atascadero City Hall Rehabilitation and Rehabilitation Project Mitigated
Negative Declaration 2006-0038. [Community Development]
Community Development Director Warren Frace gave the staff report.
PUBLIC COMMENT — None
MOTION: By Council Member O'Malley and seconded by Council
Member Clay to adopt Draft Resolution A certifying the historic
Atascadero City Hall Rehabilitation and Rehabilitation Project
Mitigated Negative Declaration 2006-0038.
Motion passed 5:0 by a roll -call vote. (Resolution No. 2007-004)
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1. Strategy and Timeline for Big Box Ordinance
■ Description: A review of Council options for adoption of a Big Box
Ordinance which would regulate the size and appearance of a Big Box
store.
■ Fiscal Impact: Fiscal impact is unknown at this time.
■ Recommendation: Council review the timeline and strategy for adoption
of a Big-Box Ordinance and provide direction to staff regarding language
f',' such an ordinance. [City Manager]
Assistant City Manager Jim Lewis gave the staff report and answered questions of
Council.
PUBLIC COMMENT
Keith Mathias, Rottman Group, explained why he believes a Big -Box Ordinance is not
necessary and that such an ordinance would single out specific property owners.
Kevin McCall, Public Affairs Manager for Wal Mart Southern California, explained that
they want to work with the City Council to provide the services Atascadero needs and
spoke of the benefits they provide to communities. Mr. McCall spoke against the Big -
Box Ordinance which he feels is against the best interest of Atascadero.
Tom Comar, Oppose Wal Mart spokesperson, explained their goal for the Annex and is
stated that a Wal Mart super center is opposed to that goal. He recommended the city
continue to move forward with a Big Box Grocery Ordinance and made specific
recommendations for that ordinance.
Jim Shannon read a letter into the record regarding the quality of life in Atascadero and
giving a personal example of how a super Wal Mart would be beneficial to the
community.
Mike Jackson commended the Rottman Group and Wal Mart for coming to Atascadero
and explained that the town needs an income stream, which Wal Mart would provide.
David Bentz stated that Atascadero does not have the proper balance of commercial
development, and that elected officials should not form an opinion until they hear from
all the public.
Tim McCutcheon stated that he sees a divided community over this issue and asked
that the community allow Wal Mart to present its case and to go through the established
process.
David Pechy spoke against a Big Box Ordinance and explained how it would prevent
other potential tenants from coming to the community and bringing more revenue to the
town. 0
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39
Maggie White spoke against arbitrary limitations against businesses and stated that
consumers would determine the success or failure of a business.
Ron Rothman spoke about E.G. Lewis' vision for Atascadero and in favor of maintaining
its natural ambience and unique qualities.
Jim Scrivner stated the Wal Mart center would be a good addition to Atascadero, which
has the worst road system he has ever seen, and that a town must have jobs and
revenue to survive.
Richard Shannon pointed out that Atascadero is a different entity than surrounding
communities because of its lack of commercial / industrial zoning and asked where
Atascadero is going to get its sales tax dollars.
Michael Lichson spoke in favor of a Wal Mart stating it would create more jobs with
better pay and attract many customers to Atascadero.
Susan Tolby thanked Mayor Luna his wife and David Broadwater for shopping in her
store.
George Villings indicated he supports Wal Mart and stated he has not heard any real
reasons for not having it. He expressed concern that certain Council Members have
made up their mind before hearing all public comment.
Mayor Luna recessed the hearing at 10:06 p.m.
Mayor Luna called the meeting back to order at 10:15 p.m.
Jay DeCou expressed support for the City Clerk, spoke about prior unsuccessful efforts
to attract businesses to Atascadero, and against a Big Box Ordinance.
Lynn Hunter spoke against having a Wal Mart in Atascadero and in support of a Big Box
Ordinance, and explained that she moved to this community for its trees and large
residential lots.
Tom Birkenfeld, President of Atascadero Professional Firefighters, speaking on behalf
of the organization stated they are strong supporters of commercial development that
serves the greater good of the entire community and are against a Big Box Ordinance.
Ann Hatch stated it is important to find ways to pay for the things people want in their
community such as affordable housing, good roads, services, and employment.
Monica Carr spoke in support of seeking higher
suquality stores orts a Big Box Ordinance.
build a tax base and
explained why she is opposed to Walpp
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ME
Todd Hannis spoke in favor of a Big Box Ordinance and of having Wal Mart build
something that fits the current zoning. 40
Lee Perkins explained the type of grocery ordinance she would support. She
commented that there should be commercial development at the Annex, and that there
are alternatives to Wal Mart.
Mary Arnold stated that by restricting the size of businesses the city would be turning
businesses away, and that Atascadero needs the revenue that would be generated to
support needed services.
Bruce Bevens spoke in support of a Big Box Ordinance, asked who would compensate
surrounding property owners for their losses, and expressed concern with the impacts
of this type of development on the community.
Shannon Montechevitz stated she opposes a super Wal Mart based on merit and
principle, and asked the City Council to adopt the Big Box Ordinance.
MOTION: By Mayor Luna and seconded by Council Member Clay to go
past 11:00 p.m.
Motion passed 5:0 by a roll -call vote.
Marilyn Brown spoke against a super Wal Mart stating that it would be a detriment to
small businesses and stated she supports a Big Box Ordinance. 0
Steve Montechevitz stated he moved here for the quality of life, that there are sacrifices
one makes to live in this type of community, and spoke in support of a Big Box
Ordinance.
Leon Corba stated the Council must honor the application the city has just received in
terms of a zoning change then based on how the food content would be limited, to
consider how that effects the tax base and the community's ability to get food at a lower
cost.
Geri Dallan spoke about the stagnant growth in Atascadero and explained why the city
needs an increased tax base. She stated she is opposed to the Big Box Ordinance.
Tino Santos spoke against socialism which he feels this is going towards. He would like
common sense to prevail and stated people are entitled to have the opportunity to shop
at Wal Mart and the choice for better prices.
Kevin Ashley stated he moved here because there was not a Wal Mart here and spoke
against having one in town and in favor of retaining the small town character.
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41
•
Livia Kellerman stated she supports the Big Box Ordinance and seeking other stores
that do not have the same reputation as Wal Mart. She commented that Council must
consider all the stores that will be affected if a super Wal Mart comes to Atascadero.
Mart and
(No name given) stated Council all should
facts,ldanrd that tghe atWal
Ihas a financial I cgisas,
objective opinion after weighingI
which the Council must face.
Robin Correll stated this is about cash
flow
d wou d preate othehprob emsroperty rigts. He does not feel Wal
Mart will solve the cash flow problems an
Gladys Moore stated she works at Wal Mart and expressed her support for the store.
David Broadwater suggested the town have a debate about Wal Mart, spoke about his
efforts to get information from the city regarding communications between the city and
the Rottman Group, and expressed his concern with the process and the behavior of
those present.
Becky Rollo stated she has worked at Wal Mart for ten years and spoke about the
opportunities for growth with the company.
Daniel George explained what had happened to Chico after Wal Mart came in
expressed his support for the stores already existing in Atascadero.
Beverly Rio stated she has worked for Wal Mart for 12 years, and spoke in favor of Wal
Mart and its support for its employees and the community.
Ned Thompson stated he was against a Big Box Ordinance.
Deb Buckler spoke in support of the ordinance and against having a super Wal Mart in
Atascadero and shared her vision for a better Atascadero.
Mark Phillips stated he is opposed to Wal Mart because of their labor practices and that
he supports a Big Box Ordinance to protect the community.
Marlene Shannon spoke in support of a Big Box Ordinance and a limit on non-taxable
items in big box stores. She does not support rezoning because she lives in the area
where this store would go and is concerned about how it would change the ambiance of
her neighborhood.
Brandon Istenes stated that Atascadero spoke as a community when it elected people
opposed to Wal Mart, commented that it is not an environmentally friendly business,
and was concerned with the morality of the company.
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42
Don Blazej spoke about the condition of the roads and how the lack of an economic
base prevents them from being repaired. He commented that a better economic base is
necessary to attract people to the community.
Zoe (no last name given) stated it is important for citizens to due full research, and to be
informed about other issues within the community.
Joan Silva commented that large businesses have come in to town and not impacted
many of the small businesses. She stated that something must be done to increase the
tax base.
Ann Ketcherside stated she is confident the Council will bring something better than Wal
Mart into the north end of town, and that she supports the Big Box Ordinance.
Steve Tillman commented that Atascadero has a future revenue stream problem, but
that he does support the Big Box Ordinance. He stated homeowners have the right to
protect the investment they have made in their community.
Cindy Sasar expressed concern that a super Wal Mart would impact the community with
blight and with closing of established businesses especially grocery stores that are
anchors ;r major retail centers. She supported a Big Box Ordinance.
Lee Perkins continued with her comments regarding problems with Wal Mart.
Mark Karl stated he lives on Del Rio Road and thisj
roect will be at the back of his
P
yard. He stated that he supports this type of business, which will help the community.
Steve La Salle stated he supports the Big Box Ordinance along the lines of the one in
Paso Robles. He expressed concern with the destruction of the downtown if a Wal Mart
comes in.
Keith Caldwell, real estate broker working with this project, explained that several other
options have been explored for this site and he would be happy to speak with anyone
who would like to know which businesses he has spoken with. He stated he is opposed
to a Big Box Ordinance as it would kill any retailers going in across the street from the
Del Rio site.
Mark Gibbs stated he moved here because he loves the area but he believes the city
must look at economic development. He indicated he is against the ordinance because
it would restrict businesses other than Wal Mart.
Jonalee Istenes said she was in favor of working towards a Big Box Ordinance to
protect small businesses. She would be in favor of a project in scale and character with
Atascadero.
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43
Gary Kirkland stated the Council's job is to make sure people keep their property rights.
He commented that government should not dictate what anyone can do on their
property.
(No name given) stated she supports the Big Box Ordinance and thanked Council for
their time.
(No name given) spoke about the original plan for Atascadero and why there was not a
lot of commercial space planned. He explained why he is opposed to Wal Mart and in
favor of a Big Box Ordinance.
Mayor Luna closed the Public Comment period.
Mayor Luna recessed the hearing at 12:46 a.m.
Mayor Luna called the meeting back to order at 12:53 a.m.
Council Member Clay suggested tabling consideration of the ordinance.
Council Member O'Malley stated the city of Atascadero has zoning in place that does
not allow a super center. Changing that zoning would require a huge process the costs
of x,^rhich would be borne by the developer. The costs incurred by an ordinance such as
this would be borne by the city. He does not believe there is a need for an ordinance on
. the merits.
Council Member Beraud disagreed that a zoning change would be a difficult process
and stated that was how the city got Dove Creek.
MOTION: By Council Member Clay and seconded by Council Member
O'Malley table the ordinance.
Motion failed 2:3 by a roll -call vote. (Beraud, Brennler, Luna
opposed)
The City Council decided the following issues:
1. Should there be an ordinance?
There was Council consensus that there should be an ordinance. (Clay, O'Malley
opposed)
2. Size to trigger a Big Box Ordinance.
MOTION: By Council Member O'Malley and seconded by Council
Member Clay to set the size at 145,000 square feet to trigger a
Big Box Ordinance for non-taxable sales.
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M
Motion failed 2:3 by a roll -call vote. (Beraud, Brenner, Luna
opposed) 0
MOTION: By Mayor Luna and seconded by Council Member Beraud to
set the size to trigger the Big Box store at 90,000 square feet.
Motion passed 3:2 by a roll -call vote. (Clay, O'Malley opposed)
3. What should be the percentage for non taxable sales?
MOTION: By Council Member Luna and seconded by Council Member
Clay that anything over 90,000 square feet would trigger a
percent of non taxable sales at 8% of floor space.
Motion passed 3:2 by a roll -call vote. (Clay, O'Malley opposed)
4. What should be the maximum size of the store?
MOTION: By Mayor Luna and seconded by Mayor Pro Tem Brennler to
set the maximum size of any retail store at 150,000 square feet
to be consistent with the General Plan.
Motion passed 3:2 by a roll -call vote. (Clay, O'Malley opposed)
5. Should design sta7 guards be developed for buildings exceeding a certain size?
MOTION: By Council Member Beraud and seconded by Council Member
O'Malley that all buildings covered by the Big Box Ordinance
are required to comply with the design standards as adopted
by the City Council.
Motion passed 5:0 by a roll -call vote.
6. Are membership warehouses exempted from the ordinance?
MOTION: By Council Member O'Malley that membership stores are not
exempt from the ordinance.
Motion failed for the lack of a second.
MOTION: By Council Member Beraud and seconded by Council Member
Clay that membership stores are exempt from the percentage
of non-taxable sales but would still have to comply with design
standards and the 150,000 square foot cap.
Motion passed 4:1 by a roll -call vote. (O'Malley opposed)
7. Retailer responsibility for maintaining a viable site should they vacate the property
to move to a different location.
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45
•
MOTION: By Council Member O'Malley and seconded by Council
Member Beraud that the ordinance should consider the
retailer's responsibility to the community to maintain a viable
site should they vacate the property to move to a different
location.
Motion passed 5:0 by a roll -call vote.
2. The Annex Visioning Strategy
■ Description: A review of Council options, and a request for authorization
to issue a Request for Proposals for a consultant to conduct a public input
process concerning the commercial area at Del Rio and EI Camino Real.
■ Fiscal Impact: The RFP process is the proper way to determine the range
of cost to conduct this effort. It appears the cost, time and staff resources
for this process will be significant.
■ Recommendation: Council direct staff to issue a request for proposals
(RFP) for a consultant to conduct a public visioning and consensus
building process for the commercial areas located in the vicinity of EI
Camino Real and Del Rio Road. [Community Development]
MOTION: By Mayor Luna to table this item.
MOTION: By Council Member O'Malley and seconded by Council
Member Clay to adjourn the meeting.
Motion passed 4:1 by a roll -call vote. (Luna opposed)
ADJOURNMENT:
Mayor Luna adjourned the meeting at 1:32 a.m. to the next regularly scheduled meeting
of the City Council on February 13, 2007.
MINUTES PREPARED BY:
Grace Pucci, Deputy City Clerk
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Page 15 of 15
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47
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Atascadero City Council
Staff Report — Public Works Department
ITEM NUMBER: A - 2
DATE: 02/27/07
Final Map 2006-0141 (Parcel Map AT 05-0043)
7195 Santa Ysabel (TPM 2005-0079)
(Eddings)
(The conversion of one existing dwelling to an airspace condominium and the
establishment of two additional airspace units on one common lot.)
RECOMMENDATIONS:
Council:
1. Accept Final Parcel Map 2006-0141 (Parcel Mat AT 05-0043); and,
2. Reject, without prejudice to future acceptance, the offers of dedication for Streets
and Public Utility Easement on behalf of the public; and,
3. Authorize and direct the City Clerk to endorse the Council's approval on the Map.
DISCUSSION:
Tentative Parcel Map 2005-0079 was approved by the Planning Commission on June
20, 2006. The Tentative Parcel Map approved the conversion of one existing dwelling
to an airspace condominium and established an additional two airspace units on one
common lot.
Staff has determined that the Final Parcel Map is in substantial conformance with
approved Tentative Parcel Map. Pursuant to California Government Code Section
66474.1 the approving legislative body (City Council) cannot deny a parcel map that is
in substantial conformance with the previously approved tentative map. Also, Pursuant
to California Government Code Section 66477.1(a), at the time the legislative body
approves a parcel map, the legislative body shall also accept, accept subject to
improvement, or reject any offer of dedication.
FISCAL IMPACT: None
is
ATTACHMENTS: Exhibit A: Final Map 2006-0141 (Parcel Map AT 05-0043)
Exhibit A
Final Map 2006-0141 (Parcel Map AT 05-0043)
7195 Santa Ysabel Avenue
Royce Eddings
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Atascadero City Council
Staff Report - Public Works Department
ITEM NUMBER: A - 3
DATE: 02/27/07
Final Map 2006-0142 (Tract 2757)
5547 Tunitas Avenue (TTM 2005-0075)
(Gustafson)
(This subdivision creates four airspace condominiums on one common lot.)
RECOMMENDATIONS:
Council:
1. Adopt and Approve Final Map 2006-0142 (Tract 2757); and,
2. Reject, without prejudice to future acceptance, the offer of dedication for Public
Utility Easement on behalf of the public; and,
3. Authorize and direct the City Clerk to endorse the Council's approval on the Map.
DISCUSSION:
Tentative Tract Map 2005-0075 / Tract 2757 was approved by the Planning
Commission on July 18, 2006. The subdivision created four airspace condominiums on
one common lot.
Staff has determined that the Final Map is consistent with approved Tentative Tract
Map. Pursuant to California Government Code Section 66440 the approving legislative
body (City Council) cannot deny a final map that is consistent with an approved
tentative map. The legislative body is also required to accept, accept subject to
improvement, or reject on behalf of the public, any real property offered for dedication
for public use in conformity with the terms of the offer of dedication. The applicant is
offering a utilities easement for the public's benefit. Staff is recommending that the
easement be rejected without prejudice to future acceptance.
FISCAL IMPACT: None
ATTACHMENTS: Exhibit A: Final Map 2006-0142 (Tract 2757)
50
ITEM NUMBER: A - 3
DATE: 02/27/07
Exhibit A
Final Map 2006-0142 (Tract 2757)
5547 Tunitas Avenue
Joy and Lee Gustafson
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Atascadero City Council
Staff Report - Public Works Department
ITEM NUMBER: A - 4
DATE: 02/27/07
Finai Map 2006-0150 (Parcel Map AT 05-0114)
10665 & 10675 Realito Ave. (LLA 2006-0079)
(loppini, Bevans Family Trust, Rasband Family Trust)
(A lot line adjustment changing the configuration of three lots.
No additional lots were created.)
RECOMMENDATION:
Council accept and approve Final Parcel Map 2006-0150 (Parcel Map AT 06-0114).
0 DISCUSSION:
Lot Line Adjustment 2006-0079 was approved by the City Community Development
Director on October 23, 2006. The Lot Line Adjustment changed the configuration of
Lot 1 from 1.83 to 3.72 acres, Lot 2 from 6.05 to 4.66 acres, and Lot 3 from 5.85 to 5.11
acres. No additional lots were created as part of this action.
Pursuant to California Government Code Section 66412, the approving legislative body
(City Council) shall limit its review to whether or not the lot line adjustment will conform
to the General Plan and any zoning and building ordinances. Staff has determined that
Final Map 2006-0150, is in substantial conformance with the General Plan and all
applicable zoning and building ordinances.
FISCAL IMPACT: None
ATTACHMENTS:
Exhibit A: Final Map 2006-0150 (Parcel Map AT 06-0114)
•
52
ITEM NUMBER: A-4
DATE: 02/27/07
Exhibit
A
Final
Map 2006-0150 (Parcel Map AT 05-0114)
10665
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loppini,
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53
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Atascadero City Council
Staff Report — Public Works Department
ITEM NUMBER: A - 5
DATE: 02127107
Final Acceptance of Public Improvements
For Tract 2002-00261 Landscape Maintenance Award and
Park Maintenance Agreement (Apple Valley)
RECOMMENDATIONS:
Council:
1. Adopt Draft Resolution, accepting the public improvements, certifying completion of
the required public improvements, and releasing the bonds for Tract 2002-0026;
and,
2. Author ize the City Manager to execute an agreement with Gilberts Landscape's for
the maintenance and upkeep of landscaping in the Apple Valley, Landscape and
Lighting Assessment District; and,
3. Authorize the City Manager to execute a five-year funding agreement with Midland
Pacific Building Corporation for the maintenance and upkeep of Apple Valley Park.
DISCUSSION:
Background: On August 13, 2003, the City Council approved Tentative Tract Map
2002-0026, a 70 -unit single-family residential development on a 28 -acre site between
Del Rio Road and Conejo Road, one block West of U.S. Highway 101. The project also
includes a 5.5 acre proposed park and 2.39 acres of open space. The site is bordered
by Conejo Road to the south, Del Rio Road to the north and Graves Creek to the west.
The conditions of this development project also included public road improvements,
storm drain facilities, sanitary sewer facilities, common area landscaping, trails and
other related public improvements. The conditions also required the residents of this
development to maintain these public improvement in perpetuity; therefore a
Landscape and Lighting Assessment District (LLA) and a Benefit Assessment District
(BAD) were established to cover the cost for the maintenance and upkeep of the
landscaping and infrastructure improvements. The City did agree to contribute 50% of
annual costs for maintaining the park to the LLA.
54
ITEM NUMBER: A-5
DATE: 02/27107
As part of the conditions of approval for the project, the developer is required to
contribute $125,000 over a five year period towards the City's portion of maintaining the
park.
Analysis: The project developer, Midland Pacific Building Corporation, has
completed all of the required public improvements, per the Conditions of Approval for
Tentative Tract 2002-0026 (Tract 2495). The City of Atascadero will manage the
maintenance of the public improvements in both assessment Districts.
Bids were advertised from December 7, 2006 through January 11, 2007. Two bids
were received. The bids were reviewed for accuracy and compliance with bidding
requirements. Gilberts Landscaping was found to be the low qualified bidder, with a
proposal of $ 2,950.00 per month for the level of maintenance as described in the bid
document. The bids for landscape maintenance costs in the Apple Valley Landscape
and Lighting Assessment District were secured on a per unit/ task basis. The standard
of maintenance provided by the landscaping contractor may be adjusted based on
necessary increases or decreases in the frequency of landscape maintenance tasks
desired by the residents of the LLA. Adjustments to the frequency of the landscaping
tasks will result in increased or decreased costs to the LLA.
Additional maintenance tasks not included in the landscaping contract for the Apple
Valley LLA, will be scheduled on an as -needed basis and may include, but not be
limited to; tree trimming, fencing and sign repair, erosion prevention and correction,
street repairs and drainage facility maintenance. 0
Conclusion: The Conditions of Approval for Tentative Tract 2002-0026 have been met
by the project developer. Staff is recommending that the City Council accept the public
improvements, certifying completion of the required private improvements, and
releasing the bonds for Tract 2002-0026. Upon certification of completion, the LLA will
begin maintaining the public improvements therefore; staff also recommends that
Council authorize the City Manager to execute a five-year funding agreement with
Midland Pacific Building Corporation toward the maintenance and upkeep of Apple
Valley Park.
In addition, Gilberts Landscaping is the successful low qualified bidder and is qualified
and prepared to maintain the landscaping in the Apple Valley Landscape and Lighting
Assessment District. Staff recommends that the City Council authorize the City
Manager to execute an agreement with Gilberts Landscaping for the maintenance of
the landscaping in the Apple Valley Landscape and Lighting Assessment District.
FISCAL IMPACT:
Maintenance responsibilities for the public improvements will become a responsibility of
the two assessments districts upon certification of completion. The majority of these
maintenance costs will be paid for by assessments on residents in the districts;
however, the City is responsible for 50% of the cost of maintaining the park. This is
currently estimated at $35,210 a year.
6616".
ITEM NUMBER: A - 5
DATE: 02/27107
Approval of the five-year funding agreement with Midland Pacific Building Corporation
will generate $125,000.00 for the City of Atascadero's portion of the maintenance and
upkeep of Apple Valley Park.
Approval of the agreement with Gilberts Landscaping will result in the expenditure of
$35,400.00 in funds from the Apple Valley Landscape and Lighting District.
ATTACHMENTS: Draft Resolution
L.I
F_7
L_ -J
56
DRAFT RESOLUTION .
RESOLUTION OF THE CITY COUNCIL OF
THE CITY OF ATASCADERO, CALIFORNIA,
ACCEPTING PUBLIC IMPROVEMENTS OF TRACT 2002-0026
AS COMPLETE
(Apple Valley)
WHEREAS, the City Council previously approved Tentative Tract Map 2002-0026, a
70 -unit single-family residential development on a 28 -acre site between Del Rio Road and
Conejo Road, one block West of U.S. Highway 101, and;
WHEREAS, the conditions of this development project included a public park, public
road improvements, storm drain facilities, sanitary sewer facilities, common area landscaping,
trails and other related public improvements, and;
WHEREAS, the project developer, Midland Pacific Building Corporation, has
completed all of the required public improvements, per the Conditions of Approval for Tentative
Tract 2002-0026 (Tract 2495).
WHEREAS, the Conditions of Approval of Tract 2495 require the property owners to
maintain the public improvements. 0
NOW, THEREFORE, BE IT RESOLVED, by the City Council of the City of Atascadero
SECTION 1. The City of Atascadero accepts the public improvements, certifying completion of
the required public improvements, and releasing the bonds for Tentative Tract 2002-0026.
SECTION 2. The City of Atascadero does not accept the offer of dedications per Tract 2495, and
does not accept the public improvements for maintenance.
On motion by Council Member and seconded by Council
Member , the foregoing Resolution is hereby adopted in its entirety on
the following roll call vote:
AYES:
NOES:
ABSENT:
ADOPTED:
57
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CITY OF ATASCADERO
By:
ATTEST:
Marcia McClure Torgerson, C.M.C.,
City Clerk
APPROVED AS TO FORM:
Patrick L. Enright, City Attorney
•
Dr. George Luna, Mayor
58
J
9
59
ITEM NUMBER: B - I
DATE: 02/27107
Atascadero City Council
Staff Report - Community Development Department
Historic Atascadero Printery Building
Restoration Strategy Update
RECOMMENDATION:
Council receive and file the attached report.
DISCUSSION:
Background: The Atascadero Printery is a National Historic Register Building that was
constructed in 1915 by E.G. Lewis the founder of the Atascadero Colony (see attached
building history). The building was designed by Bliss and Faville Architects and
compliments the Italian Renaissance architecture of the Atascadero Administration
Building a block away. The Printery was damaged in the 2003 San Simeon earthquake
and currently is deemed unsafe to occupy. A damage assessment and rehabilitation
plan was prepared in September 2004 for the Printery by Pfeiffer Partners Architects.
The damage assessment concluded the Printery was significantly damaged but can be
repaired.
In early 2006, the ownership of the Printery was transferred from the Atascadero
Temple Association / City to the Atascadero Temple Association. The Association
transferred ownership to Kelly Gearhart shortly thereafter. A deed restriction was
recorded against the property prior to transfer to ensure the Printery's protection and
rehabilitation.
Printery deed restriction:
1. ATA (Atascadero Temple Association) shall hold the Property as lots and parcels
as currently configured with the contemplation of the Atascadero Municipal Code
(Code) and Subdivision Map Act of the State of California (Map Act).
ITEM NUMBER: B - 1
DATE: 02/27/07
2. No action will be taken by ATA in violation of the zoning of the Property or Map
Act. 0
3. The Printery shall be preserved for a minimum of twenty (20) years.
4. Design approval is required of all exterior work by the Community Development
Director.
5. The interior murals created by E.G. Lewis staff artist, Ralph Holmes, between
1917 and 1923 must be maintained.
6. The building must be occasionally made available to the Public no less than
annually.
7. Any design, including elevations of any project, must be provided to the City of
Atascadero.
8. ATA shall hereafter keep and maintain the Property in good condition and in
compliance with the Code.
On April 19, 2006 the City received a Precise Plan and building permit application by
the building's owner for the retrofit, rehabilitation and re -use of the historic Printery
building as a ballroom for private community uses such as formal parties weddings,
entertainment and related uses. The developer's plans include transforming property to
the east of the site for vehicle parking and landscaping the remaining portions of the
site. Landscaping would include turf areas, sidewalks, decorative paving, formal
plantings and shade structures. The original 1915 construction of the Printery building
would be rehabilitated to its original appearance using historic architectural drawings
and existing materials, as feasible. Stucco and wood frame additions to the original
Printery building are proposed to be demolished. Corrections to the Precise Plan and
building permit were released to the applicant on June 13, 2006. One of the City's
corrections is that a historic consultant needs to be retained to prepare a report for a
CEQA document prior to any work occurring of the building. Because the Printery is a
National Historic Register Building, this correction is required to comply with
Section 106 of the National Historic Preservation Act of 1966 and CEQA (refer to
attachment).
Permit Correction
1. The proposed project involves a National Historic Register Building. All permits are subject to
CEQA environmental review to determine if a significant impact to the historic resource would
result. In order for staff to prepare the environmental document a historic analysis by a qualified
historic professional will be required.
As a Federal and State -registered historic resource, the proposed project will require professional
and technical expertise regarding architecture, engineering, landscape architecture and historic
preservation/rehabilitation consultation. Staff has established contact with the State Office of
Historic Preservation (SHPO) to assist the City in this review process. Staff is also currently
contacting historic resource consultants that are qualified to provide CEQA review and
recommendations on the project.
Please provide the City with a deposit so that the City can hire the consultant. 0
61
ITEM NUMBER: B - 1
DATE: 02/27/07
Analysis:
Historic Consultant
Staff has met with the applicant a number of times to discuss the need for a historic
consultant. At this time, the applicant has verbally agreed to the following process to
prepare and review rehabilitation plans for the Printery:
The Atascadero Redevelopment Agency will hire Architectural Resources Group
(ARG) to prepare the historic analysis for the CEQA document. ARG was the
most qualified consultant that responded to the City's November 2006 RFP.
• The applicant will hire his own historic consultant to work with his architect and
structural engineer as well as the City's historic consultant.
• City staff will create a Printery working group consisting of staff; ARG; the
applicant; and his architect, engineer and historic consultant.
• The Printery working group will meet to review the current plans and corrections
and discuss a methodology for building restoration. This working group will meet
each time plan revisions and corrections are submitted to the City for review.
Staff will prepare periodic updates for the City Council on the working group's
progress and issues.
• Once the rehabilitation plans have been completed, ARG will prepare the historic
analysis for the City's CEQA document and Section 106 review.
• Following the completion of the public review process, the certification of the
CEQA document will be agendized for City Council consideration.
Building Maintenance and Current Condition
On September 28, 2006 staff conducted an inspection of the exterior and interior of the
Printery with the owner, consistent with the requirements of the deed restriction. The
owner had reported that vandals had broken into the building and caused damage.
Staff found that graffiti had been sprayed in the building, and numerous windows and
lights have been broken. The historic features of the building including the interior
tapestries had not been damaged. The exterior of the building has been secured
fenced with a security type tubular metal fence. The grounds were over grown with
dead weeds. Staff sent Mr. Gearhart a letter on October 3, 2006 requesting that he
secure the building and comply with the deed restrictions. Mr. Gearhart did fix an open
window near the fire escape that was permitting easy access into the building.
On January 9, 2007 Council directed staff to notify the applicant that the broken
windows on the building needed to be secured. There was also concern regarding the
62
ITEM NUMBER: B - 1
DATE: 02/27/07
historic painted tapestries in the entry foyer. Staff sent Mr. Gearhart a certified letter on
January 10, 2007 requiring the windows be repaired or boarded up by January 25,
2007. No action to repair the windows has occurred to date. Staff spoke with Mr.
Gearhart on Tuesday, February 6, 2007 regarding the windows and his overall
rehabilitation plans. Mr. Gearhart stated that he felt the building was structurally
unstable and therefore unsafe for work crews to work on the windows. Staff is
recommending that the Printery working group develop a solution to address the broken
windows and to secure the tapestries. Staff will report back to the Council on details of
this solution.
Exterior on 9/28/06: security fence and over grown vegetation
63
•
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ITEM NUMBER: B -1
DATE: 02/27/07
•
ATTACHMENTS:
1. October 3, 2006 Printery Maintenance Letter to Mr. Gearhart
2. January 10, 2007 Printery Maintenance Letter to Mr. Gearhart
3. "The Printery" by Lon Allen
•
•
66
ITEM NUMBER:
DATE:
Attachment 1: October 3, 2006 Printery Maintenance Letter to Mr. Gearhart
October 3, 2006
Kelly. Gearhart
62Q5. 4KQJ=,AY..enwe
Atascadero, CA 93422
C.'ITY OF .TAS(` DEFi'.0
C0PvQh1UN1TY DEVELOPMENT DEPARTn1ENT
RE: Atascadero Printery Inspection
Dear Mr. Gearhart:
Thank you for taking the time on September 28, 2006 to allow the City to inspect the Printery
building. As you are aware, the City recorded the following deed restriction against the property
prior to the transfer.
Printery Deed Restriction
1 . The Property shall remain as lots and parcels as currently configured with the contemplation of the
Atascadero Municipal Code (code) and Subdivision Map Act of the State of California (Map Act).
2. No action udll betaken by the property in violation ofthe zoning ofthe Property or Map Act.
3. The P6nterysha11 be retained and restored.
4. Design approval is required of all exterior work by the Community Development Director.
5. The interiortap estrysha11 be maintained.
6. The building must be o ccasi on ally m ad e available to the publiano less than annually.
7. Any design, including elevations of any project, must be provided to the City of Atascadero.
8. The property owner shall hereafter keep and maintain the Property in good condition and in
compliancewith the code.
During the inspection it was evident that vandals had entered the building and caused damage
including broken windows and graffiti. Consistent with deed restriction h% the City requests that
you secure the window opening next to the fire escape to prevent future entries irdo the building
protect the tapestries from damage (see attached picture). Your prompt attention to this is greatly
appreciated.
6907, EL CATMO REAL CA 93422 - (805) 461-6000 - FAX 461-7612
67
B-1
02/27/07
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ITEM NUMBER: B - 1
DATE: 02/27/07
CITY OFATASCADEAO
C I JUITITi rX-TIJETTT
.ti♦iPt _5ri_a_
Pop 2,42
Please contact rrw at 470-3402 if I c an be of assistance, or if you have questions regarding this
letter.
Sincerely,
Warren M. Frace
Community Development Director
LS. Iei�iraru
P. Faoi�d
\Zkyh;0cdvk=t'%r. CDD Cmrespmdeme\Leuxzs�Pr� Gewhas[ 10-3-06wmf.doc
ITEM NUMBER: B -1
DATE: 02/27/07
Attachment 2: January 10, 2007 Printery Maintenance Letter to Mr. Gearhart
January 10, 2007
Kelly.Ge.arhul
6205..A1c w-AarjAwruae
Atascadero, CA 93422
CITY OFT: SC DER
Ct7I► MUNIn DEVELOPMENT DEPARTNIEItiNT
CERTIFIED MAIL 70016 0100 0003 9115 8 610
RE: Atascadero Printery Building Maintenance and Protection
Dear Mr. Gearhart:
I am writing as a follow-up to our phone conversation this morning conceming the broken
windows at the Printery building. The City is concerned that the broken windows could cause
additional weather damage and &UW further vandalism of this Historic National Registered
Building. The Cityis also concemedaboutthe possibility of damage to the interior tapestries.
The City is requiring all broken windows to be repaired or boarded up in the next 14 days
(no later than January 25, 2007). The City is requiring this action b as ed on D e d Restriction #8
that states the property must be kept and maintained in good condition. Although the Deed
Restriction identifies the Atascadero Temple Association as the responsible party, the document
later states that these conditions run with the land and are binding to all future owners. Once the
repair work is completed please contact me for a follow-up inspection.
Printery Deed Restriction
1. ATA (Atascadero Temple Association) shall hold the Property as lots and parcels as currently
configured with the contemplation of the Atascadero Municipal Code (code) and Subdivision Map
Act of the State of California (Map Act).
2. No action will be taken by ATA in violation of the zoning of the Property or Map Act.
3. The Printery shall be preserved for a minimum of twenty (20) years.
4. Design approval is required of all exterior work by the Community Development Director.
5. The interior murals created by E.G. Lewis staff artist, Ralph Holmes, between 1917 and 1923 must
be maintained.
6. The building must be occasionally made available to the Public no less than annually.
7. Any design, including elevations of any project, must be provided to the City of Atascadero.
6907 EL CAhIINO TEAL !,�� CA 93422 - (80 461-5000 - FAX 461-76 L?
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ITEM NUMBER: B -1
DATE: 02/27/07
CITY OF ATA SCADER0
COMIX-MITY DEVELOPMENT DEPAY71dERT
P P N 2004-0142 Pnrter!
February 16, 2007
rage 2 at
$. ATA shall hereafter keep and maintain the Property in good condition and in compliance with the
code.
Your prompt attention to this is greatly appreciated. Please contact me at 470-3402 if I canbe of
assistance, or if you have questions re garding this letter.
Sincerely,
Warren M. Frace
C ommunity D evelopment Dire ctor
cc: W.MdSt&W
J. Lewis
M. Tari
K. Slime
P.RT%�t.
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70
ITEM NUMBER: B - 1
DATE: 02/27/07
Attachment 3: "The Printery" Lon Allen
Atascadcro's
I'll titery I us
been in the
location smcc
it Opened its
dtms for lwsi-
ncss Bary ill
1416. T11e
road itttront
ofthc h0ildlil6,
k OIlmdtl
71
buildingsvic center
1 be completed
The Printery building on Olmeda Avenue was
+k the first to be completed by Atascadero's founder,
E.G. Lewis. Lewis was apromoter of many things,
from residential development to a number of busi-
ness projects both in the east and our west in Cali -
41 ' forma. He needed a press at his disposal to let his
r
followers know his next scheme.
The first Publication to come out of the new
building was the Atascattero News, which made its
debut on January 2, 1916.
Although he began construction on the City
Administration Building first (1914) it (The
Printery) was actually the first of the civic center
buildings completed and was ready for use late in
1915. The large brick structure still stands at the
corner of Olmeda Avenue and West Mall. The
Close up of front entrance to'I'hc Printery. building was originally owned by the Woman's
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Publishing Company, which Mr. Lewis started
in. University City, 100, There he published the
Woman's National Magazine, the Woman 's
National Weekly toad advertising brochures
called ":Bulletins."
The main brick building you see today
was quickly built
for atotal cost of
$34,000, not in-
cluding equipment.
Within a Very Short
time The Printery complex was expanded by a
large stucco building that ran next to the main
brick structure. There was also a long corru-
gated metal shed used to store newsprint. And
there was also a smaller tin shed used to store
ink. Thi: entire printing facility cost a total of
$250,000, including; the machinery and Fur-
nishings, according to recordsmaintained by
the Atascadero Historical Society.
Artist Ralph Holmes, who was brought to
Atascadero by Lewis to head up the art depart-
ment, painted the murals on the entrance to the
Printery. Although faded, those murals remain
ITEM NUMBER: B - 1
DATE: 02/27/07
Institute, Holmes was known as a muralist
even before his arrival in Atascadero. He even-
tually managed the Cloisters on Atascadero
Beach in Morro Bay for Lewis' Colony Hold-
ing Corporation. Holmes himself described the
murals in the Printery as something to separate
the building from its industrial roots. A visit-
ing journalist said of Holmes' work, "Nowhere
in America is
there anything
,,Nrure press C0111- more beautiful
ississippi River than the entrance
to Atascadero's
Press Building — the entrance where an art-
ist'spower of painting dreams in tuneful color
sings its symphonic theme in your heart until
you forget the importance of even The Illus -
Crated Review.
The largest rotogravure press complex.
west of the Mississippi River was installed in
the Atascadero plant. It was also the first roto-
gravure press on the west coast. The last issue
of the Woman's National Weekly was pub-
lished in Atascadero in 1916.
The 'first issue of the Atascadero News
was printed in the building in January, 1916,
72
ITEM NUMBER: B - 1
DATE: 02/27/07
There was always a beehive of activity in Lewis' printing plant herein Atascadero.
was printed in September of that same year.
Lewis had hoped that The Illustrated Review
would eventually have a circulation of more
than three million copies by the end of 1917.
In reality, the circulation never quite reached
one million copies, but that is still a Large
circulation for any periodical of its time.
The Illustrated Review was somewhat a
forerunner of the "Life Magazine' in that it
was long on pictures and short on text. The
Review Carried
pictures from
around the
world.
E.G.
Lewis' brother,
George B.
Lewis, was
manager of The
Printery. The
entire plant.had
about 125 peo-
ple working
there to produce the numerous publications.
The Illustrated Review began with an
existing mailing list that Lewis brought with
him from University City, MO.
Pre -paid subscriptions to the by then
out -of -print 11,"oman's National Weekly were
extended to the Review. The first subscription
price was 10 cents a year for this photo maga-
zine. Eventually the subscription price was in-
creased to $1 a year in 1919. Circulation neared
one million copies by 1917. You could buy The
Illustrated Review on newsstands in New York
City. Pictures of World War 1 filled the many
pages of the magazine. Circulation of .The Illus-
trated Review began to drop in the early 1920s
and publication ended in 1924.
Toward the end
Lewis converted The
Illustrated Review
into a 16 -page tabloid -
sized newspaper and
changed the name to
the California Iftus-
trated Review, and
then finally the Atas-
cadero Illustrated Re-
view. "1t is entirely
devoted to picturing
California as it is,"
Ataseadero's founder ATote in one of his peri-
odic Bulletins, adding that, "a staff ofphotogra-
phers, headed by J.L. Padilla, is constantly en-
gaged in taking special photographs of Califor-
nia life, features, places and things of interest"
By 1923 a yearly subscription cost $1 and a life
73
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ITEM NUMBER: B - 1
DATE: 02/27/07
Another earlyvie- of The Printery in about 1915 looking east. Dirt road leachng to the punning is wes, WialL.
subscription $1 0. By that time the circulation
was 30,000 "life" subscribers.
Aiascadero News and The 111usirated Re-
view weren't the only publications printed in
The Printery.
For two years the Sund
plement to the ,flan Francisc
Chronicle was produced in
Atascadero plant. The supp
mcnt was entirely designed,
etched and printed locally. ,
rotogravure magazine was t
published for the Los Angle
Sunday mimes in Atascader,
The bindery department pre
duced the large ledgers for
Luis Obispo County and th
Colony 11olding Corporatic
Even the blank pages were
ruled using a large machin(
The Printery.
Other outside printing
eluded color covers for Sur
Magazine, many advertisin
brochures and the packagil
for the Pumpkin Flour Cor
pany, another Atascadero l
ness.
Upstairs in the buildin
were the offices formanag
went, photo filing and circ
tion. Al I the mailing labels
which were stamped on m
plates, were produced upsl
George B. Lewis, manager,
had his office located here.
The first press run for the Atascadero
News in .lanuary, 1916 was 100,000 copies.
In May, 1924,.there was a massive ay -
off of Printery employees, Seven were kept
Press starts tip for another printing or i ne mu,srrtaea ticvicw.
74
ITEM NUMBER: B - 1
DATE: 02/27/07
editorial offices in a building next door to the
main Printery structure.
In 1925 the newspaper was sold to Ted
Bishop when Lewiswas forced into involun-
:,-y receivership by a group of his creditors.
The newspaper moved to its own building
in the 5600 block of EI Camino Real in 1949.
By 1915 the semblance of a civic center was begin-
ning to take shape. Here you see The Printery look-
ing north standing in what today would be the junior
high track. Off to the left, looking west, you see the
City. Administration Building taking nearing com-
pletion. The dome is not yet in place. The city hall
building wasn't completed until 1918.
The old Atuscadero News building; which was
actually behind the Printery was knocked
down in about 1963.
The large presses in The Printery were
moved to Oakland in the mid 1920s.
The building was sold to Frank Moran of
Seattle to serve as the southern satellite cath -
By 1920 The Printery was one of four civic center buildings you see pictured here.
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pus for an exclusive boy's prep school.
The Printerybuilding was eventually used
as a junior college and prep school for three
different owners until it was purchased by the
Masonic Temple Association in 1950 from the
Colonel Benjamin Aldrich estate. In addition
to sen ing as the meeting place for the Atasca-
dero Masonic Lodge up into the 21" Century,
the building has also housed the Atascadero
Unified School District Office, and even
served as a substation for the San Luis Obispo
County Sheriff's Department.
A karate school occupied the old press
floor area for almost two decades while a com-
mercial photographer worked out of the room
on the southern end of the two-story building.
The space was both studio and living quarters
for the photographer.
The 6.5 San Simeon Earthquake in De-
cember, 2003 brought an end to public use of
the building. The end walls were weakcn. J
ITEM NUMBER
DATE:
and had to be shored up as,a safety measure
until repairs could be made.
But several years before the earthquake,
in 1994, the Masonic Temple Association
gave the building to the City of Atascadero
on the condition the city provide youth ser-
vices there. Fora variety of reasons, mostly
having to do with lack of finances to bring
the building up to code, the city never util-
ized the building and eventually returned the
building to the Masons in 2005.
The building was added to the National
Registry of Historic Places in 2004.
llf?i.,()W`since 1915 The Printery,
z
alniost in the center of this picture, ha
hcl(l a hronainent shot in .'ktascadero's�
historic c;Yic center anal v4 ill no doubt'
be a major hart rutlttklh'10"ICY
talization ello .a
B-1
02/27/07
76
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77
Atascadero City Council
ITEM NUMBER: B - 2
DATE: 02/27/07
Staff Report — Community Development Department
Community Facilities District 2005-1
Annexation Nos. 7, 8, 9 and 10
(Adoption of these Resolutions is part of the final necessary steps for the
establishment of annexation Nos. 7, 8, 9, and 10 (the Annexations) to fund new
police, fire, and park services for these developments.)
RECOMMENDATIONS:
Council:
1. Conduct the public hearings on each proposed annexation, and direct the City
Clerk to collect and count the ballots; and,
Council to recess until ballots are counted.
2. Adopt Draft Resolution A, making certain findings, certifying the results of an
election and adding property to Community Facilities District No. 2005-1 (Public
Services), Annexation No. 7 (Navajos Ave Planned development); and,
3. Adopt Draft Resolution B, making certain findings, certifying the results of an
election and adding property to Community Facilities District No. 2005-1 (Public
Services), Annexation No. 8 (Villages at Oakhaven); and,
4. Adopt Draft Resolution C, making certain findings, certifying the results of an
election and adding property to Community Facilities District No. 2005-1 (Public
Services), Annexation No. 9 (Santa Ysabel Planned Development); and,
5. Adopt Draft Resolution D, making certain findings, certifying the results of an
election and adding property to Community Facilities District No. 2005-1 (Public
Services), Annexation No. 10 (Chico Road Planned Development).
REPORT -IN -BRIEF:
In May 2005, the City Council established Community Facilities District No. 2005-1 to
10 finance a portion of the cost associated with providing new services that are in addition
to those currently provided as a result of new residential development within the City.
The Government Code of the State of California, commencing with Section 53311,
ITEM NUMBER: B - 2
DATE: 02/27/07
allows the formation of such districts to provide a financial mechanism to pay for such
new services through the levy of a Special Tax against the properties that will receive
the new services.
On January 24, 2006, the Council held a public hearing regarding the future annexation
area and the proposed rate and method of apportionment of the special tax to be levied
within the future annexation area. Council then adopted Resolution No.2006-013,
authorizing the future annexation of territory to Community Facilities District No. 2005-1.
The adoption of Resolution No. 2006-013 on January 24, 2006 created a more efficient
annexation process. Future projects requiring annexation into this CFD will require only
one Council Meeting to hold a Public Hearing to formally annex the development into
the CFD.
The Resolutions before Council are the final necessary steps for the establishment of
Annexation Nos. 7, 8, 9, and 10 (the Annexations) for CFD 2005-1 to fund new police,
fire, and park services for the developments known as Navajoa Avenue Planned
Development, The Village at Oakhaven, Santa Ysabel Planned Development, and
Chico Road Planned Development, respectively. The Special Tax levied against Single -
Family Residential parcels for Fiscal Year 2006-2007 was $462 per parcel ($38.50 per
month), which is subject to an annual escalator, to pay for the service expansion
needed to serve these additional residential units. The money collected can only be
used to fund new public services authorized to be funded by the Mello -Roos Act and
identified within the Rate and Method of Apportionment, and cannot be used to support
existing services.
DISCUSSION:
Background: The City of Atascadero has established a policy as part of the General
Plan that recognizes that determining the best use of land based solely on revenues to
the City is not good public policy. The City developed its General Plan using good
public land use policy and did not base land use policies simply to generate additional
sales tax. Policies of this type promote the development of quality housing projects but
they come at a cost. That cost is that new residential development must pay for new
services that are in addition to those currently provided. Part of the General Plan
requires:
"All residential projects of 100 or more dwelling units shall be required to prepare
a fiscal impact report prior to any discretionary approvals. The fiscal impact
report shall analyze all revenues, service costs and facilities costs associated
with a project. The City shall require the establishment of facilities districts
and/or maintenance districts to cover revenue shortfalls on a project."
In August 2003, the fiscal impact reports for Dove Creek and Woodridge became
available. At the same time the City purchased a program (Taussig Study) to determine
the fiscal impact of projects. As the magnitude of the "loss" on each residential unit
became known, Council began to condition other residential development projects as
79
ITEM NUMBER: B - 2
DATE: 02/27107
well. Finally, the Council mandated that all residential development coming before
them (regardless of size) be annexed into the Community Facilities District.
Analysis: Tonight before Council are four Resolutions. After the close of each separate
Annexation's Public Hearing, the City Council may adopt the respective Resolution,
which officially establishes the annexation of territory to Community Facilities District
2005-1, submits the levy of tax to the qualified electors, and if approved authorizes the
levy of special taxes within such Annexation.
After these Resolutions have been adopted, the last step in the process is to record an
amended notice of special tax lien with the San Luis Obispo County Recorder.
Conclusion: The developments proposed for annexation into the CFD were all
conditioned to be fiscally neutral through annexation into the CFD. If the
establishments of the Annexations for CFD 2005-1 are not approved, the project(s)
would not be able to meet their conditions of approval.
FISCAL IMPACT:
Approval of these annexations will generate an annual revenue to the City of $462 per
is house, which is subject to an annual escalator.
ALTERNATIVES:
Require the developer to meet the fiscal neutrality condition of approval through some
other mechanism.
ATTACHMENTS:
1. Draft Resolution A, making certain findings, certifying the results of an election
and adding property to Community Facilities District No. 2005-1 (Public
Services), Annexation No. 7 ( Navajoa Avenue Planned Development)
2. Draft Resolution B, making certain findings, certifying the results of an election
and adding property to Community Facilities District No. 2005-1 (Public
Services), Annexation No. 8 (The Village at Oakhaven)
3. Draft Resolution C, making certain findings, certifying the results of an election
and adding property to Community Facilities District No. 2005-1 (Public
Services), Annexation No. 9 (Santa Ysabel Planned Development)
4. Draft Resolution D, making certain findings, certifying the results of an election
and adding property to Community Facilities District No. 2005-1 (Public
Services), Annexation No. 10 (Chico Road Planned Development)
DRAFT RESOLUTION A 0
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ATASCADERO, CALIFORNIA, MAKING CERTAIN
FINDINGS, CERTIFYING THE RESULTS OF AN ELECTION
AND ADDING PROPERTY TO COMMUNITY FACILITIES
DISTRICT NO. 2005-1 (PUBLIC SERVICES),
ANNEXATION NO.7
(Navajoa / Young)
WHEREAS, the City Council of the City of Atascadero (the "City Council"), has
previously formed a Community Facilities District pursuant to the provisions of the "Mello -Roos
Community Facilities Act of 1982", being Chapter 2.5, Part 1, Division 2, Title 5 of the
Government Code of the State of California, as amended, said Article 3.5 thereof. The existing
Community Facilities District being designated as Community Facilities District No. 2005-1
(Public Services) (the "District"); and,
WHEREAS, the City Council has also established a procedure to allow and provide for
future annexations to the District and the territory proposed to be so annexed in the future was
designated as Community Facilities District No. 2005-1 (Public Services), Future Annexation
Area (the "Future Annexation Area"); and,
WHEREAS, at this time the unanimous consent to the annexation of certain
territory
within the Future Annexation Area to the District has been received from the property owner or
owners of such territory, and such territory has been designated as Annexation No. 7 ("Annexed
Area No. 7); and,
WHEREAS, there has not been at least twelve (12) registered voters residing within the
territory of Annexed Area No. 7 for each of the ninety (90) days preceding February 27, 2007,
therefore, pursuant to the Act the qualified electors of Annexed Area No. 7 shall be the
"landowners" of Annexed Area No. 7 as such term is defined in Government Code Section
53317(f) and each such landowner who is the owner of record as of February 27, 2007 or the
authorized representative thereof, shall have one vote for each acre or portion of an acre of land
that she or he owns within Annexed Area No. 7; and,
WHEREAS, the time limit specified by the Act for conducting an election to submit the
levy of the special taxes on the property within Annexed Area No. 7 to the qualified electors of
Annexed Area No. 7 and the requirements for impartial analysis and ballot arguments have been
waived with the unanimous consent of the qualified electors of Annexed Area No. 7; and,
WHEREAS, the City Clerk of the City of Atascadero has caused ballots to be distributed
to the qualified electors of Annexed Area No. 7, has received and canvassed such ballots and
made a report to the City Council regarding the results of such canvas, a copy of which is
attached as "Exhibit A" hereto and incorporated herein by this reference; and
WHEREAS, at this time the measure voted upon and such measure did receive
unanimous approval of the qualified electors, pursuant to Government Code Section 53339.3(b),
and the City Council desires to declare the results of the election; and
WHEREAS, a map showing Annexed Area No. 7 and designated as Annexation No. 7
(the "Annexation Map"), a copy of which is attached as "Exhibit B" hereto and incorporated
herein by this reference, and a list of Assessor Parcel Numbers and landowners, a copy of which
is attached as "Exhibit C" hereto and incorporated herein by this reference, has been submitted to
the City Council.
NOW, THEREFORE, BE IT RESOLVED, determined and ordered by the City
Council of the City of Atascadero as follows:
SECTION 1: Recitals. The above recitals are all true and correct.
SECTION 2: Findings. This City Council does hereby determine as follows:
1. The unanimous consent to the annexation of Annexed Area No. 7 to the
District has been given by all of the owners of Annexed Area No. 7 and such
consent shall be kept on file in the Office of the City Clerk; and,
2. There has not been at least twelve (12) registered voters residing within the
territory of Annexed Area No. 7 for each of the ninety (90) days preceding
February 27, 2007 therefore, pursuant to the Act the qualified electors of
Annexed Area No. 7 shall be the "landowners" of such Annexed Area No. 7
as such term is defined in Government Code Section 53317(f); and,
3. The qualified electors of Annexed Area No. 7 have unanimously voted in
favor of the levy of special taxes within Annexed Area No. 7 upon its
annexation to the District.
SECTION 3: Annexed Area No. 7. The boundaries and parcels of territory within
Annexed Area No. 7 and on which special taxes will be levied in order to pay for the costs and
expenses of authorized public services are shown on the Annexation Map as submitted to and
hereby approved by this City Council.
SECTION 4: Declaration Of Annexation. The City Council does hereby determine and
declare that Annexed Area No. 7 is now added to and becomes a part of the District. The City
Council, acting as the Governing Agency of the District, is hereby empowered to levy the
authorized special tax within Annexed Area No. 7.
SECTION 5: Notice. Immediately upon adoption of this Resolution, notice shall be
given as follows:
1. A copy of the annexation map as approved shall be filed in the Office of the
County Recorder no later than fifteen (15) days after the date of adoption of
this Resolution.
2. An Amendment to the Notice of Special Tax Lien (Notice of Annexation)
shall be recorded in the Office of the County Recorder no later than fifteen is
(15) days after the date of adoption of this Resolution.
On motion by Council Member and seconded by Council Member
, the foregoing Resolution is hereby adopted in its entirety on this 27t" day of
February, 2007, on the following roll call vote:
AYES:
NOES:
ABSENT:
ADOPTED:
CITY OF ATASCADERO
By:
Dr. George Luna, Mayor
ATTEST:
Marcia McClure Torgerson, C.M.C.,
City Clerk
APPROVED AS TO FORM:
Patrick L. Enright, City Attorney
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EXHIBIT A
Certificate of Election official and Statement of Votes Cast
•
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Certificate of Election Official and Statement of Votes Cast
STATE OF CALIFORNIA )
COUNTY OF SAN LUIS OBISPO) ss.
CITY OF ATASCADERO )
The undersigned, Election Council of the City of Atascadero, County of San Luis
Obispo, State of California, does hereby certify that pursuant to the provisions of
Section 53326 of the Government Code and Division 12, commencing with Section
17000 of the Elections Code of the State of California, I did canvass the returns of the
votes cast at the
CITY OF ATASCADERO
COMMUNITY FACILITIES DISTRICT NO. 2005-1
(PUBLIC SERVICES)
ANNEXATION NO. 7
SPECIAL ELECTION
in the City of Atascadero, held on February 27, 2007.
I further certify that this Statement of Votes Cast shows the whole number of votes cast
in the area proposed to be annexed to Community Facilities District No. 2005-1 (Public
Services) of the City of Atascadero for or against the Measure are full, true and correct.
VOTES CAST ON PROPOSITION A:
VOTES CAST ON PROPOSITION B:
YES
NO
YES
NO
WITNESS my hand this day of , 2007
City Clerk
City of Atascadero
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EXHIBIT B
Annexation Map
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EXHIBIT C
List of Properties to be Annexed
APN s Landowner(s)
030-373-020 Randal G. Young
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• DRAFT RESOLUTION B
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ATASCADERO, CALIFORNIA, MAKING CERTAIN
FINDINGS, CERTIFYING THE RESULTS OF AN ELECTION
AND ADDING PROPERTY TO COMMUNITY FACILITIES
DISTRICT NO. 2005-1 (PUBLIC SERVICES),
ANNEXATION NO.8
(El Camino Real / Brainard)
WHEREAS, the City Council of the City of Atascadero (the "City Council'), has
previously formed a Community Facilities District pursuant to the provisions of the "Mello -Roos
Community Facilities Act of 1982", being Chapter 2.5, Part 1, Division 2, Title 5 of the
Government Code of the State of California, as amended, said Article 3.5 thereof. The existing
Community Facilities District being designated as Community Facilities District No. 2005-1
(Public Services) (the "District"); and,
WHEREAS, the City Council has also established a procedure to allow and provide for
future annexations to the District and the territory proposed to be so annexed in the future was
designated as Community Facilities District No. 2005-1 (Public Services), Future Annexation
Area (the "Future Annexation Area"); and,
WHEREAS, at this time the unanimous consent to the annexation of certain territory
within the Future Annexation Area to the District has been received from the property owner or
owners of such territory, and such territory has been designated as Annexation No. 8 ("Annexed
Area No. 8"); and,
WHEREAS, there has not been at least twelve (12) registered voters residing within the
territory of Annexed Area No. 8 for each of the ninety (90) days preceding February 27, 2007,
therefore, pursuant to the Act the qualified electors of Annexed Area No. 8 shall be the
"landowners" of Annexed Area No. 8 as such term is defined in Government Code Section
53317(f) and each such landowner who is the owner of record as of February 27, 2007 or the
authorized representative thereof, shall have one vote for each acre or portion of an acre of land
that she or he owns within Annexed Area No. 8; and,
WHEREAS, the time limit specified by the Act for conducting an election to submit the
levy of the special taxes on the property within Annexed Area No. 8 to the qualified electors of
Annexed Area No. 8 and the requirements for impartial analysis and ballot arguments have been
waived with the unanimous consent of the qualified electors of Annexed Area No. 8; and,
WHEREAS, the City Clerk of the City of Atascadero has caused ballots to be distributed
to the qualified electors of Annexed Area No. 8, has received and canvassed such ballots and
made a report to the City Council regarding the results of such canvas, a copy of which is
attached as "Exhibit A" hereto and incorporated herein by this reference; and
WHEREAS, at this time the measure voted upon and such measure did receive
unanimous approval of the qualified electors, pursuant to Government Code Section 53339.3(b),
and the City Council desires to declare the results of the election; and
WHEREAS, a map showing Annexed Area No. 8 and designated as Annexation No. 8
(the "Annexation Map"), a copy of which is. attached as "Exhibit B" hereto and incorporated
herein by this reference, and a list of Assessor Parcel Numbers and landowners, a copy of which
is attached as "Exhibit C" hereto and incorporated herein by this reference, has been submitted to
the City Council.
NOW, THEREFORE, BE IT RESOLVED, determined and ordered by the City
Council of the City of Atascadero as follows:
SECTION 1: Recitals. The above recitals are all true and correct.
SECTION 2: Findings, This City Council does hereby determine as follows:
1. The unanimous consent to the annexation of Annexed Area No. 8 to the
District has been given by all of the owners of Annexed Area No. 8 and such
consent shall be kept on file in the Office of the City Clerk; and,
2. There has not been at least twelve (12) registered voters residing within the
territory of Annexed Area No. 8 for each of the ninety (90) days preceding
February 27, 2007 therefore, pursuant to the Act the qualified electors of
Annexed Area No. 8 shall be the "landowners" of such Annexed Area No. 8
as such term is defined in Government Code Section 53317(f); and,
3. The qualified electors of Annexed Area No. 8 have unanimously voted in
favor of the levy of special taxes within Annexed Area No. 8 upon its
annexation to the District.
SECTION 3: Annexed Area No. 8. The boundaries and parcels of territory within
Annexed Area No. 8 and on which special taxes will be levied in order to pay for the costs and
expenses of authorized public services are shown on the Annexation Map as submitted to and
hereby approved by this City Council.
SECTION 4: Declaration Of Annexation. The City Council does hereby determine and
declare that Annexed Area No. 8 is now added to and becomes a part of the District. The City
Council, acting as the Governing Agency of the District, is hereby empowered to levy the
authorized special tax within Annexed Area No. 8.
SECTION 5: Notice. Immediately upon adoption of this Resolution, notice shall be
given as follows:
1. A copy of the annexation map as approved shall be filed in the Office of the
County Recorder no later than fifteen (15) days after the date of adoption of
this Resolution. 0
2. An Amendment to the Notice of Special Tax Lien (Notice of Annexation)
shall be recorded in the Office of the County Recorder no later than fifteen
(15) days after the date of adoption of this Resolution.
On motion by Council Member and seconded by Council Member
, the foregoing Resolution is hereby adopted in its entirety on this 27"' day of
February, 2007, on the following roll call vote:
AYES:
NOES:
ABSENT:
ADOPTED:
ATTEST:
Marcia McClure Torgerson, C.M.C.,
City Clerk
APPROVED AS TO FORM:
Patrick L. Enright, City Attorney
•
WE
CITY OF ATASCADERO
Dr. George Luna, Mayor
.e
EXHIBIT A
Certificate of Election Official and Statement of Votes Cast
91
•
Certificate of Election Official and Statement of Votes Cast
STATE OF CALIFORNIA )
COUNTY OF SAN LUIS OBISPO) ss.
CITY OF ATASCADERO )
The undersigned, Election Council of the City of Atascadero, County of San Luis
Obispo, State of California, does hereby certify that pursuant to the provisions of
Section 53320 of the Government Code and Division 12, commencing with Section
17000 of the Elections Code of the State of California, I did canvass the returns of the
votes cast at the
CITY OF ATASCADERO
COMMUNITY FACILITIES DISTRICT NO. 2005-1
(PUBLIC SERVICES)
ANNEXATION NO. 7
SPECIAL ELECTION
in the City of Atascadero, held on February 27, 2007.
1 further certify that this Statement of Votes Cast shows the whole number of votes cast
in the area proposed to be annexed to Community Facilities District No. 2005-1 (Public
r� Services) of the City of Atascadero for or against the Measure are full, true and correct.
VOTES CAST ON PROPOSITION A: YES
NO
VOTES CAST ON PROPOSITION B: YES
WITNESS my hand this day of , 2007
City Clerk
City of Atascadero
•
NO
92
EXHIBIT B
Annexation Map
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•
•
•
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EXHIBIT C
List of Properties to be Annexed
APN s Landowner(s)
049-042-018 Darlene Brainard
Ell
DRAFT RESOLUTION C •
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ATASCADERO, CALIFORNIA, MAKING CERTAIN
FINDINGS, CERTIFYING THE RESULTS OF AN ELECTION
AND ADDING PROPERTY TO COMMUNITY FACILITIES
DISTRICT NO. 2005-1 (PUBLIC SERVICES),
ANNEXATION NO.9
(Santa Ysabel / Central Coast Development Inc)
WHEREAS, the City Council of the City of Atascadero (the "City Council"), has
previously formed a Community Facilities District pursuant to the provisions of the "Mello -Roos
Community Facilities Act of 1982", being Chapter 2.5, Part 1, Division 2, Title 5 of the
Government Code of the State of California, as amended, said Article 3.5 thereof. The existing
Community Facilities District being designated as Community Facilities District No. 2005-1
(Public Services) (the "District"); and,
WHEREAS, the City Council has also established a procedure to allow and provide for
future annexations to the District and the territory proposed to be so annexed in the future was
designat:.d as Community Facilities District No. 2005-1 (Public Services), Future Annexation
Area (the "Future Annexation Area"); and,
WHEREAS, at this time the unanimous consent to the annexation of certain territory
within the Future Annexation Area to the District has been received from the property owner or
owners of such territory, and such territory has been designated as Annexation No. 9 ("Annexed
Area No. 9"); and,
WHEREAS, there has not been at least twelve (12) registered voters residing within the
territory of Annexed Area No. 9 for each of the ninety (90) days preceding February 27, 2007,
therefore, pursuant to the Act the qualified electors of Annexed Area No. 9 shall be the
"landowners" of Annexed Area No. 9 as such term is defined in Government Code Section
53317(f) and each such landowner who is the owner of record as of February 27, 2007 or the
authorized representative thereof, shall have one vote for each acre or portion of an acre of land
that she or he owns within Annexed Area No. 9; and,
WHEREAS, the time limit specified by the Act for conducting an election to submit the
levy of the special taxes on the property within Annexed Area No. 9 to the qualified electors of
Annexed Area No. 9 and the requirements for impartial analysis and ballot arguments have been
waived with the unanimous consent of the qualified electors of Annexed Area No. 9; and,
WHEREAS, the City Clerk of the City of Atascadero has caused ballots to be distributed
to the qualified electors of Annexed Area No. 9, has received and canvassed such ballots and
made a report to the City Council regarding the results of such canvas, a copy of which is
attached as "Exhibit A" hereto and incorporated herein by this reference; and
95
WHEREAS, at this time the measure voted upon and such measure did receive
unanimous approval of the qualified electors, pursuant to Government Code Section 53339.3(b),
and the City Council desires to declare the results of the election; and
WHEREAS, a map showing Annexed Area No. 9 and designated as Annexation No. 9
(the "Annexation Map"), a copy of which is attached as "Exhibit B" hereto and incorporated
herein by this reference, and a list of Assessor Parcel Numbers and landowners, a copy of which
is attached as "Exhibit C" hereto and incorporated herein by this reference, has been submitted to
the City Council.
NOW, THEREFORE, BE IT RESOLVED, determined and ordered by the City
Council of the City of Atascadero as follows:
SECTION 1: Recitals. The above recitals are all true and correct.
SECTION 2: Findings. This City Council does hereby determine as follows:
1. The unanimous consent to the annexation of Annexed Area No. 9 to the
District has been given by all of the owners of Annexed Area No. 9 and such
consent shall be kept on file in the Office of the City Clerk; and,
2. There has not been at least twelve (12) registered voters residing within the
territory of Annexed Area No. 9 for each of the ninety (90) days preceding
February 27, 2007 therefore, pursuant to the Act the qualified electors of
Annexed Area No. 9 shall be the "landowners" of such Annexed Area No. 9
as such term is defined in Government Code Section 53317(f); and,
3. The qualified electors of Annexed Area No. 9 have unanimously voted in
favor of the levy of special taxes within Annexed Area No. 9 upon its
annexation to the District.
SECTION 3: Annexed Area No. 9. The boundaries and parcels of territory within
Annexed Area No. 9 and on which special taxes will be levied in order to pay for the costs and
expenses of authorized public services are shown on the Annexation Map as submitted to and
hereby approved by this City Council.
SECTION 4: Declaration Of Annexation. The City Council does hereby determine and
declare that Annexed Area No. 9 is now added to and becomes a part of the District. The City
Council, acting as the Governing Agency of the District, is hereby empowered to levy the
authorized special tax within Annexed Area No. 9.
SECTION 5: Notice. Immediately upon adoption of this Resolution, notice shall be
given as follows:
1. A copy of the annexation map as approved shall be filed in the Office of the
County Recorder no later than fifteen (15) days after the date of adoption of
this Resolution.
W.
2. An Amendment to the Notice of Special Tax Lien (Notice of Annexation)
shall be recorded in the Office of the County Recorder no later than fifteen is
(15) days after the date of adoption of this Resolution.
On motion by Council Member and seconded by Council Member
, the foregoing Resolution is hereby adopted in its entirety on this 27`h day of
February, 2007, on the following roll call vote:
AYES:
NOES:
ABSENT:
ADOPTED:
ATTEST:
Marcia McClure Torgerson, C.M.C.,
City Clerk
APPROVED AS TO FORM:
Patrick L. Enright, City Attorney
97
W.
CITY OF ATASCADERO
Dr. George Luna, Mayor
•
17J
•
EXHIBIT A
Certificate of Election Official and Statement of Votes Cast
Certificate of Election Official and Statement of Votes Cast
STATE OF CALIFORNIA )
COUNTY OF SAN LUIS OBISPO) ss.
CITY OF ATASCADERO )
The undersigned, Election Council of the City of Atascadero, County of San Luis
Obispo, State of California, does hereby certify that pursuant to the provisions of
Section 53326 of the Government Code and Division 12, commencing with Section
17000 of the Elections Code of the State of California, I did canvass the returns of the
votes cast at the
CITY OF ATASCADERO
COMMUNITY FACILITIES DISTRICT NO. 2005-1
(PUBLIC SERVICES)
ANNEXATION NO. 7
SPECIAL ELECTION
in the City of Atascadero, held on February 27, 2007.
I further certify that this Statement of Votes Cast shows the whole number of votes cast
in the area proposed to be annexed to Community Facilities District No. 2005-1 (Public
Services) of the City of Atascadero for or against the Measure are full, true and correct.
VOTES CAST ON PROPOSITION A: YES
NO
VOTES CAST ON PROPOSITION B: YES
NO
WITNESS my hand this day of , 2007
City Clerk
City of Atascadero
•
•
EXHIBIT B
Annexation Map
100
EXHIBIT C
List of Properties to be Annexed
APN s Landowner(s)
030-121-026 Central Coast Development Inc
101
•
•
•
DRAFT RESOLUTION D
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ATASCADERO, CALIFORNIA, MAKING CERTAIN
FINDINGS, CERTIFYING THE RESULTS OF AN ELECTION
AND ADDING PROPERTY TO COMMUNITY FACILITIES
DISTRICT NO. 2005-1 (PUBLIC SERVICES),
ANNEXATION NO. 10
(Campo / Tharp)
WHEREAS, the City Council of the City of Atascadero (the "City Council'), has
previously formed a Community Facilities District pursuant to the provisions of the "Mello -Roos
Community Facilities Act of 1982", being Chapter 2.5, Part 1, Division 2, Title 5 of the
Government Code of the State of California, as amended, said Article 3.5 thereof. The existing
Community Facilities District being designated as Community Facilities District No. 2005-1
(Public Services) (the "District"); and,
WHEREAS, the City Council has also established a procedure to allow and provide for
future annexations to the District and the territory proposed to be so annexed in the future was
designated as Community Facilities District No. 2005-1 (Public Services), Future Annexation
Area (the "Future Annexation Area"); and,
WHEREAS at this time the unanimous consent to the annexation of certain territory
within the Future Annexation Area to the District has been received from the property owner or
owners of such territory, and such territory has been designated as Annexation No. 10 ("Annexed
Area No. 10"); and,
WHEREAS, there has not been at least twelve (12) registered voters residing within the
territory of Annexed Area No. 10 for each of the ninety (90) days preceding February 27, 2007,
therefore, pursuant to the Act the qualified electors of Annexed Area No. 10 shall be the
"landowners" of Annexed Area No. 10 as such term is defined in Government Code Section
53317(f) and each such landowner who is the owner of record as of February 27, 2007 or the
authorized representative thereof, shall have one vote for each acre or portion of an acre of land
that she or he owns within Annexed Area No. 10; and,
WHEREAS, the time limit specified by the Act for conducting an election to submit the
levy of the special taxes on the property within Annexed Area No. 10 to the qualified electors of
Annexed Area No. 10 and the requirements for impartial analysis and ballot arguments have
been waived with the unanimous consent of the qualified electors of Annexed Area No. 10; and,
WHEREAS, the City Clerk of the City of Atascadero has caused ballots to be distributed
to the qualified electors of Annexed Area No. 10, has received and canvassed such ballots and
made a report to the City Council regarding the results of such canvas, a copy of which is
attached as "Exhibit A" hereto and incorporated herein by this reference; and
102
WHEREAS, at this time the measure voted upon and such measure did receive
unanimous approval of the qualified electors, pursuant to Government Code Section 53339.3(b),
and the City Council desires to declare the results of the election; and
WHEREAS, a map showing Annexed Area No. 10 and designated as Annexation No. 10
(the "Annexation Map"), a copy of which is attached as "Exhibit B" hereto and incorporated
herein by this reference, and a list of Assessor Parcel Numbers and landowners, a copy of which
is attached as "Exhibit C" hereto and incorporated herein by this reference, has been submitted to
the City Council.
NOW, THEREFORE, BE IT RESOLVED, determined and ordered by the City
Council of the City of Atascadero as follows:
SECTION 1: Recitals. The above recitals are all true and correct.
SECTION 2: Findings, This City Council does hereby determine as follows:
1. The unanimous consent to the annexation of Annexed Area No. 10 to the
District has been given by all of the owners of Annexed Area No. 10 and such
consent shall be kept on file in the Office of the City Clerk; and,
2. There has not been at least twelve (12) registered voters residing within the
territory of Annexed Area No. 10 for each of the ninety (90) days preceding
February 27, 2007 therefore, pursuant to the Act the qualified electors of
Annexed Area No. 10 shall be the "landowners" of such Annexed Area No.
10 as such term is defined in Government Code Section 53317(0; and,
3. The qualified electors of Annexed Area No. 10 have unanimously voted in
favor of the levy of special taxes within Annexed Area No. 10 upon its
annexation to the District.
SECTION 3: Annexed Area No. 10. The boundaries and parcels of territory within
Annexed Area No. 10 and on which special taxes will be levied in order to pay for the costs and
expenses of authorized public services are shown on the Annexation Map as submitted to and
hereby approved by this City Council.
SECTION 4: Declaration Of Annexation. The City Council does hereby determine and
declare that Annexed Area No. 10 is now added to and becomes a part of the District. The City
Council, acting as the Governing Agency of the District, is hereby empowered to levy the
authorized special tax within Annexed Area No. 10.
SECTION 5: Notice. Immediately upon adoption of this Resolution, notice shall be
given as follows:
1. A copy of the annexation map as approved shall be filed in the Office of the
County Recorder no later than fifteen (15) days after the date of adoption of
this Resolution. 0
103
2. An Amendment to the Notice of Special Tax Lien (Notice of Annexation)
shall be recorded in the Office of the County Recorder no later than fifteen
(15) days after the date of adoption of this Resolution.
On motion by Council Member and seconded by Council Member
, the foregoing Resolution is hereby adopted in its entirety on this 27th day of
February, 2007, on the following roll call vote:
AYES:
NOES:
ABSENT:
ADOPTED:
CITY OF ATASCADERO
By:
Dr. George Luna, Mayor
ATTEST:
Marcia McClure Torgerson, C.M.C.,
City Clerk
APPROVED AS TO FORM:
Patrick L. Enright, City Attorney
104
EXHIBIT A
Certificate of Election Official and Statement of Votes Cast
105
•
is
Certificate of Election Official and Statement of Votes Cast
0
STATE OF CALIFORNIA )
COUNTY OF SAN LUIS OBISPO) ss.
CITY OF ATASCADERO )
The undersigned, Election Council of the City of Atascadero, County of San Luis
Obispo, State of California, does hereby certify that pursuant to the provisions of
Section 53326 of the Government Code
lDornianl did canvass the returns ofSection
the
17000 of the Elections Code of the State of Ca
votes cast at the
CITY OF ATASCADERO
COMMUNITY FACILITIES DISTRICT NO. 2005-1
(PUBLIC SERVICES)
ANNEXATION NO. 7
SPECIAL ELECTION
in the City of Atascadero, held on February 27, 2007.
1 further certify that this Statement of Votes Cast shows the whole number of votes cast
in the area proposed to be annexed to Community Meurear
Facilities
asDistrict
e full, true acorrect.
0and (Public
against the
Services) of the City of Atascadero for or g
VOTES CAST ON PROPOSITION A: YES
NO
VOTES CAST ON PROPOSITION B: YES
WITNESS my hand this day of , 2007
City Clerk
City of Atascadero
•
NO
106
EXHIBIT B
Annexation Map
107
•
•
•
•
r�
EXHIBIT C
List of Properties to be Annexed
APN s Landowner(s)
049_022_C1 1 Gary and Mary Tharp
?08
U
•
•
109
•
•
Atascadero City Council
Staff Report — Public Works Department
ITEM NUMBER: B - 3
DATE: 02/27/07
2007 Community Development Block Grant (CDBG) Allocation
RECOMMENDATION:
Council forward to the County Board of Supervisors allocation recommendations for the
2007 Community Development Block Grant (CDBG) funds as follows:
FIOUSln
Housing
2007
Funds
Reallocated
Funds
People's Self Help Housing — Remodel Existing Facility
68,730
Public Facilities
North County Women's Shelter - Fencing
7,700
City of Atascadero — Handicapped Accessibility - Barrier Removal
Projects
50,000
Public Services
Community Services Foundation — Youth Activity Scholarship Fund
5,900
EI Camino Homeless Organization — Intake Worker
15,000
Loaves and Fishes — Groceries
7,000
Planning and Capacity Building
Good Samaritan Shelter — North County Detox Shelter
Development Plan
50,000
Administration
Cit Program Administration Costs
37,240
Estimated 2007 CDBG Grant Funds Available $191,570
191,570
Previous Cycle Reallocated Funds $50,000
50,000
TOTAL AVAILABLE FOR AWARD
$241,570
110
ITEM NUMBER: B - 3
DATE: 02/27/07
DISCUSSION:
Background: Preparation of the 2007 CDBG Consolidated Plan began in the fall of
2006. Workshops were held throughout the County to solicit public comment on
community needs. The County published a request for CDBG proposals. The City
received 16 applications for CDBG funds totaling $403,580. The City has available an
estimated $191,570 in 2007 CDBG funds and is proposing the reallocation of $50,000
in prior year Administration funds for a total award of $241,570.
CDBG funds are available for community development activities, which meet at least
one of the three national objectives:
1. A benefit to low and moderate -income persons;
2. Aid in the prevention or elimination of blight;
3. Address urgent needs that pose a serious and immediate threat to the health or
welfare of the community.
In order for a program to qualify under the low and moderate income objective, at least
51% of the persons benefiting from the project or program must earn no more than
80% of the area median. Additionally, at least 70% of the CDBG funds must be spent
toward this objective.
The following criteria should also be used to guide selection of CDBG programs:
1. The proposal is consistent with the national objectives and eligibility criteria of
the HUD CDBG program;
2. The proposal is consistent with the Urban County Consolidated Plan;
3. The proposal is consistent with the General Plan and other City codes/ordinances.
4. The proposal will achieve multiple community development objectives;
5. The proposal can be implemented in a timely manner, without significant
environmental, policy, procedural, legal, or fiscal obstacles to overcome; and
6. The project is not financially feasible without CDBG funding.
The applications were reviewed by staff to ensure compliance with HUD criteria. The
Finance Committee met on December 12, 2006 to review the applications and make
funding recommendations to the City Council.
Staff submitted the recommendations to the County of San Luis Obispo. The County
found that the application submitted by Good Samaritan Shelter Inc. was in the
category of "Planning and Capacity Building" not in the category of "Facilities" as it was
recommended. "Planning and Capacity Building" category is limited to 20% of the total
funds available. The City has previously unspent funds in "Administration" category that
can be reallocated to this project. The Finance Committee will have reviewed this
recommendation prior to the City Council meeting and will be discussed during the staff
report. 0
111
ITEM NUMBER: B - 3
DATE: 02/27/07
RECOMMENDED FOR FUNDING
HOUSING
Peoples' Self Help Housing Remodel, construct play area, office, laundry
facilities, restroom
Funds Requested: $100,000
Recommended Funding: $68,730
In 1999 Peoples' Self Help Housing (PSHHC) purchased an apartment complex at
7480 Santa Ysabel Avenue from American Baptist Homes. PSHHC hopes to refinance
the property at a lower interest rate and obtain a matching $100,000 for a project total
funding of $200,000.
The project consists of general rehabilitation work, conversion of a laundry room/store
room into a one bedroom apartment, installation of fencing, a playground, decking, re-
roofing and repainting of all of the buildings. Also included in the project is the addition
of an office, new laundry room, trash enclosure, irrigation system and plantings.
There are currently 17 housing units on the property serving 46 very low income
residents.
PUBLIC FACILITIES
City of Atascadero Handicapped Accessibility - Barrier Removal Pro'eI cts
Funds Requested: $100,000
Recommended Funding: $50,000
Funding is requested for Public Works projects designed to remove barriers to mobility
and access. As an example, these projects could include retrofitting city facilities with
ADA approved hardware and fixtures and construction of sidewalks and curb ramps.
North County Women's Resource Center — Fencing
Funds Requested: $7,700
Recommended Funding $7,700
North County Women's Resource Center provides assistance to women and children
who are victims of domestic violence. Approximately 95% of their clients meet the low
to very low-income criteria. The proposed project would fund replacement of a 300'
deteriorating wooden fence with a wire fence with privacy slats.
•
112
ITEM NUMBER: B - 3
DATE: 02/27/07
PUBLIC SERVICES
Community Services Foundation — Youth Activity Scholarship Fund
Funds Requested: $8,500
Recommended Funding: $5,900
The Community Services Foundation has established a scholarship fund to assist
families of low-income youth to participate in recreational and social activities. Because
this program is limited to low-income youth, the benefit criteria will be met.
EI Camino Homeless Organization — Intake Workers and Operating Expenses
Funds Requested: $15,000
Recommended Funding: $15,000
ECHO operates a facility to provide meals for the homeless. They provide space for
clients to meet with counselors, housing specialists, medical personnel and volunteers.
Loaves and Fishes — Groceries for Needy Families
Funds Requested: $7,500
Recommended Funding: $7,000
Loaves aria Fishes operate an emergency food pantry for very low and low-income
residents. They are requesting funds to purchase groceries.
PLANNING AND CAPACITY BUILDING
Good Samaritan Shelter — Establishment of a Life Reclamation Center
Funds Requested: $100,000
Recommended Funding $50,000*
Good Samaritan Shelter, Inc. is proposing to develop a North County Shelter Campus
called the Life Reclamation Center to address the needs of homeless individuals and
homeless families in northern San Luis Obispo County. The shelter campus will be
based on their shelter in Santa Maria that includes a 90 -bed Emergency Shelter, 56 -
bed Family Transitional Shelter, 12 -bed Detox Program, Head Start Program, After
School Program for Homeless Children, 40 -bed Overflow Shelter, on-site Homeless
Clinic, on-site mental health services and a full time Social Worker. Good Samaritan
Shelter proposed to partner with EI Camino Homeless Organization and Transitional
Food and Shelter, Inc. to provide on site services.
*Planning and Capacity Building is considered an Administrative action and cannot
exceed 20% of the yearly allocation of funds. Staff is recommending reallocating
previous cycle unspent City Administration funds to this project.
113
ITEM NUMBER: B - 3
DATE: 02/27/07
NOT RECOMMENDED FOR FUNDING THIS YEAR
Bic- Brothers/Big Sisters — Mentoring Program
Funds Requested: $4,000
Not recommended for funding this cycle
This organization is requesting funding to be used for Empowerment Training for at -risk
children and their guardians and for volunteer training for Big Brothers and Big Sisters.
Economic Opportunity Commission — Senior Health Screening
Funds Requested: $3,000
Not recommended for funding this cycle
E.O.C. is requesting funds to support the Senior Health Screening program. This
program provides preventive and maintenance health screening, education and
referrals at senior -focused sites throughout the County, serving approximately 625
seniors per year. Screening includes; blood pressure, pulse monitoring, weight,
hemoglobin, blood glucose, cholesterol, hemoccult and flu vaccines.
Economic Opportunity Commission — Teen Parenting Program
Funds Requested: $2,000
Not recommended for funding this cycle
0 The Teen Parenting Program ensures that pregnant and parenting teens receive health
and education support. The program ensures that pregnant and parenting teens receive
healthcare, education and mentoring to improve pregnancy outcomes, complete high
school education, improve parenting skills, reduce subsequent pregnancies, reduce
social isolation and experience a sense of connection with a positive role model.
Life Steps Foundation, Inc — Alcohol and Drug Free Living Center
Funds Requested: $6,480
Not recommended for funding this cycle
Life Steps operates a sober living residential facility that provided 9 to 12 months of
residential treatment for pregnant and parenting women over 18 years old. Referrals for
the program come through the County Drug and Alcohol Services Department.
Life Steps Foundation is requesting funding to supplement the salary of the program
supervisor position at the Alcohol and Drug Free Living Center in the City of San Luis
Obispo.
Literacy Council — Atascadero Program
Funds Requested: $3,000
Not recommended for funding this cycle
This organization is requesting funds to recruit and prepare volunteers as tutors. Client
information will be collected to ensure compliance with income.
114
ITEM NUMBER: B - 3
DATE: 02/27/07
Senior Volunteer Services — Friendly Rides 4 Seniors
Funds Requested: $1,000 0
This is a new program that will provide free, one-on-one, door-to-door rides for frail,
homebound and elderly seniors in North San Luis Obispo County. Requested rides will
include transportation to and from medical, dental and other essential services.
Transitional Food and Shelter — Motel Voucher Program
Funds Reauested: $5,000
Not recommended for funding this cycle
The Homeless Housing Project is requesting funds to provide motel vouchers to the
homeless population.
Wilshire Foundation — Caring Callers
Funds Requested: $2,000
Not recommended for funding this cycle
Wilshire Foundation is requesting funding to be used as operating funds to support their
in-home visiting program, Caring Callers.
FISCAL IMPACT: 0
Available funds are estimated at $191,570 for the 2007 cycle. In addition, prior year
funds in the amount of $50,000 are recommended for reallocation.
ALTERNATIVES:
Council may modify the grant recommendations indicated. However, awards must
meet program requirements, providing a minimum of 70% of funding for benefit to low
and moderate -income persons, and no more than 15% can be allocated to the public
service category.
115
•
•
•
•
ITEM NUMBER: B - 4
DATE: 02/27/07
Atascadero City Council
Staff Report - Community Development Department
City Wayfinding Program
(Citywide, City of Atascadero)
PLN 2006-1180
RECOMMENDATION:
The Wayfinding Committee recommends Council approve Draft Resolution A, adopting
the Atascadero Wayfinding Program, to be implemented as funding becomes available.
DISCUSSION:
Background: The City Council requested staff to develop a City wide wayfinding
program that would provide residents and visitors vehicular and pedestrian guidance to
destinations of interest throughout the City of Atascadero. This report identifies various
levels of signage from City welcome signs to directional signage.
In September 2005, the City Council received a report entitled "Atascadero, California
Visitor/Tourism Assessment" which contained an assessment of the City's marketing
and amenities related to tourism. The report contains several recommendations, one of
which is to provide a City wayfinding and signage program that would allow visitors and
residents to easily find the community's attractions, amenities, and activities. Through
the City Council's January 2006 strategic planning, staff received direction to develop a
wayfinding system.
Analysis: In August, 2006, staff hired a professional wayfinding consultant and
assembled a committee of community members and organizations to participate in
development of a wayfinding program. The following individuals/affiliations were invited
to actively participate as wayfinding committee members:
• Pierre Rademaker, Consultant
• Steve McHarris, City Staff
• Marty Tracey, City Staff
• Marcia Torgerson, Tourism Committee
• Joan O'Keefe, Planning Commission
116
• Rick Mathews, Parks and Recreation Commission
• Jonni Biaggini, San Luis Obispo Visitors Bureau
• Joanne Main, Chamber of Commerce
• Jessica Hamilton, Chamber of Commerce/Tourism
• Maria Hooper, Main Street Association/Downtown Merchants
• Lon Allen, Historical Society
• Tim McCutchin, Board of Realtors
The committee met monthly between August and December 2006. These meetings
consisted of developing concepts for signage types, appearance (design, colors,
materials), locations, and destination locations.
The proposed comprehensive wayfinding program has been designed to serve
residents and visitors whether they are traveling as motorists, cyclists, or pedestrians.
This program would help residents and visitors become familiar with Atascadero and the
amenities the City offers including: commercial; recreational; cultural; transportation;
tourist services; and civic opportunities. The program includes identification of
important local and tourist destinations and easily traveled routes within the City and
well-planned graphic and sign types arranged in a logical hierarchy of content
cat< gories. They are as follows:
117
•
•
•
•
A. Community Entry Markers located at or near the City limits along the major
highways (101 and 41).
B. Downtown Entry Arches located at each end of the downtown section of EI
Camino Real indicating the extent of the downtown core.
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118
C. Highway 101/41 Interchange Monuments prominently placed at the Highway
101 exits welcoming visitors and offering limited directional information.
��2 '41 -
WELCOMES YOU
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D. Vehicle Directional Signs located at various off ramps and intersections
throughout the City.
E. Service Club Signs displaying service club emblems near major City entries.
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119
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•
•
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F. Historical District Markers placed at all pedestrian and vehicular entries to the
historic downtown core.
G. Pedestrian Way Finding Signs located on sidewalks and in planters throughout
the downtown core.
Sign types A, C, D and E will require cooperation and coordination with CalTrans at
several locations in order to facilitate a seamless installation as project phasing
proceeds. Staff is currently working with Caltrans to allow implementation at these
specific locations. Staff is also working with the Lube and Go property owner for
placement of a City monument sign along EI Camino Real adjacent to the Von's Center
main driveway entrance.
FISCAL. IMPACT:
Pierre Rademaker Design has identified preliminary probable costs for the construction,
fabrication and installation of each of the sign types identified in the City's
comprehensive wayfinding signage system (civil engineering improvements,
landscaping and irrigation systems have not been included). In addition, preliminary
costs are subject to change dependent upon fluctuation of materials/labor, and
implementation phasing. There is no proposed phasing or funding of the wayfinding
program included with this report. However, a $3,500 PG&E wayfinding grant has been
received to be applied toward this program. Prioritization and funding of wayfinding
program will we determined by the Council through the buget process. The estimated
probable costs of each type of sign are as follows:
120
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Sign types A, C, D and E will require cooperation and coordination with CalTrans at
several locations in order to facilitate a seamless installation as project phasing
proceeds. Staff is currently working with Caltrans to allow implementation at these
specific locations. Staff is also working with the Lube and Go property owner for
placement of a City monument sign along EI Camino Real adjacent to the Von's Center
main driveway entrance.
FISCAL. IMPACT:
Pierre Rademaker Design has identified preliminary probable costs for the construction,
fabrication and installation of each of the sign types identified in the City's
comprehensive wayfinding signage system (civil engineering improvements,
landscaping and irrigation systems have not been included). In addition, preliminary
costs are subject to change dependent upon fluctuation of materials/labor, and
implementation phasing. There is no proposed phasing or funding of the wayfinding
program included with this report. However, a $3,500 PG&E wayfinding grant has been
received to be applied toward this program. Prioritization and funding of wayfinding
program will we determined by the Council through the buget process. The estimated
probable costs of each type of sign are as follows:
120
A. Community Entry Markers:
B. Downtown Entry Arches:
C. Highway 101/41 Interchange Monuments:
D. Vehicle Directional Signs:
E. Service Club Signs:
F. Historical District Markers:
G. Pedestrian Wayfinding Signs:
CONCLUSION:
$73,800./ea.
$253,600./ea.
$166,100./ea.
$6,100./ea.
$17,700./ea.
$6,000./ea.
$2,800./ea.
The proposed wayfinding program is a result of City Council direction to work with the
community in developing a professional wayfinding program for residents and visitors to
easily locate the community's attractions, amenities, and activities. Construction of
these signs is intended to be implemented as funding becomes available.
ALTERNATIVES:
1. The City Council may determine that more information is needed on some aspect of
the program and may refer the item back to staff to develop the additional
information. The Council should clearly state the type of information that is required
and move to continue the item to a future date.
2. The Council may decide to not approve the wayfinding program.
ATTACHMENTS:
Attachment 1: Draft Resolution A
Attachment 2: Visitor/Tourism Assessment (Informational)
121
•
•
•
0 I ATTACHMENT 1: Draft Resolution A
DRAFT RESOLUTION A
A RESOLUTION OF THE CITY COUNCIL
OF THE CITY OF ATASCADERO, CALIFORNIA, ADOPTING THE
ATASCADERO WAYFINDING PROGRAM
PLN 2006-1180
(Applicant: City of Atascadero)
WHEREAS, the City Council of the City of Atascadero, Atascadero, CA directed staff to
develop a wayfinding program to be implemented city wide; and,
WHEREAS, a committee representing members of the public assisted in development of
the proposed wayfinding program; and
WHEREAS, the proposed program signage is exempt from the requirements of the
California Environmental Quality Act (CEQA) Section 15303 as a categorically exempt class 3
(new construction of small facilities or structures) and,
WHEREAS, the City Council of the City of Atascadero convened on February 27, 2007
to review the proposed Atascadero Wayfinding Program; and,
NOW, THEREFORE, the City Council of the City of Atascadero, hereby resolves to
take the following actions:
SECTION 1. Project Approval. The City Council does hereby approve a city-wide wayfinding
program as identified in Exhibit A and B, to be implemented as funding becomes available
Exhibit A: Wayfinding Program Map Exhibit
Exhibit B1, B2, B3, B4, B5: Wayfinding Program Signage Exhibits
r1
122
On motion by Council Member and seconded by Council Member
, the foregoing Resolution is hereby adopted in its entirety on the following
roll call vote:
AYES:
NOES:
ABSENT:
ADOPTED:
CITY OF ATASCADERO
ATTEST:
Marcia McClure Torgerson, C.M.C., City Clerk
APPROVED AS TO FORM:
Patrick L. Enright, City Attorney
123
Dr. George Luna, Mayor
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EXHIBIT A: Atascadero, Wayfinding Program Map
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125
ITEM NUMBER: B - 4
DATE: 02/27/07
EXHIBIT B-1: Wayfinding Program Signage
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EXHIBIT B-2: Wayfinding Program Signage
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126
EXHIBIT B-3: Wayfinding Program Signage
127
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EXHIBIT B-4: Wayfinding Program Signage
128
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EXHIBIT B-5: Wayfinding Program Signage
129
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ATTACHMENT 2: Visitor/Tourism Assessment (Informational)
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To be Inserted
•
130
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-77
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WINE 117A,
ism. -n
Atascadero, California • September, 2005
...and some ideas to increase tourism spending
n September of 2005, a Tourism Assess-
ment of Atascadero and the surrounding
area was conducted and presented in
a two-hour workshop. A "Tourism As-
essment' is a process in which the area
s looked at from the eyes of a visitor. No
>rior research was facilitated, no commu-
iity representatives were contacted except
o set up the project, and the town and sur-
�ounding area was "secretly shopped."
The assessment is a no -holds -barred look at
the community from a visitor's perspective. II
includes marketing, signage, things to see
and do (attractions mix), critical mass, ease
of getting around, customer service, avail-
ability of visitor amenities (information, rest
rooms, parking, etc.), general appeal, and
the community's ability to attract overnight
visitors, who spend three times that of day
visitors.
There are two primary elements to the as-
sessment process:
I I A Marketing Effectiveness Assessment
2) On-site Assessment
In the Marketing Effectiveness Assessment
two people were asked to plan trips into
the region both as a leisure and business
traveler. They are not told in advance what
communities are actually being assessed.
They are to use whatever resources they
would typically use in planning a trip: travel
guides, brochures, the internet, calling visi-
tor information centers, etc.
The community has four opportunities to
close the sale:
• Personal contact (visitor information,
trade shows, etc.)
• Internet (websites)
• Brochures and printed materials
• Word of mouth (referrals, image)
In this process we test all four methods by
contacting area visitor information services
and attractions, looking for activities via the
internet, requesting and reviewing printed
materials, and asking visitors and regional
contacts about their opinions of the area.
This last method also includes looking at orr
line articles, AAA Tour Book reviews, etc.
The findings determine how "visible" the
community is during the research and
whether or not the materials and/or per -
132
sonal contacts were good enough to 'close
the sale,' convincing the potential visitor to
make either a day trip, stop, or an over-
night stay.
The On-site Assessment process includes a
look at enticement from freeways and high-
ways (signs, billboards, things that would
pull a visitor off the primary roadways),
beautification, wayfinding (ease of getting
around), visitor amenities (public restrooms,
visitor information, parking), things to see
and do, overall appeal of the community,
business attractiveness (drawing power),
signage (public and private), customer
service, area attractions (things that might
prompt a visitor to spend the night), retail
mix (lodging, dining, shopping), critical
mass (are these things concentrated in a
pedestrian -oriented area?), availability of
marketing materials and their effectiveness.
The 'Recommendations' made herein are
referred to as 'suggestions,' as they were
developed wiihout ccnsulting the local
community. It will be up to the community
to adopt some or all of the suggestions, tak-
ing them from suggestions to recommenda-
tions.
For every shortcoming or challenge we
note during the assessment process, we
have provided a low-cost suggestion (when
possible) on how the challenge, obstacle
or negative element can be corrected. It's
important to point out, that to increase the
community's tourism industry, fulfilling one or
two of the suggestions will have -little im-
pact, but implementing a number of them,
if not all of them, can have a profoundly
successful impact on the community's ability
to tap into the tourism industry.
Implementation of these suggestions must
be a community effort - involving both pri-
vately owned businesses as well as county
and state agencies, where appropriate.
A Destination Marketing Organization
(DMO or CVB, Chamber, etc.) cannot be
successful if the tourism effort is not a com-
munity -wide effort.
Tourism is largely a private -sector industry,
after all, the benefit of tourism is to convince
visitors to come, spend money, then go
133
home. That spending takes place, primar-
ily, in local businesses.
Product development is far more of a drier
ing factor in tourism than marketing. After
all, you must be able to deliver on your
marketing promises. Visitors are drawn to
activities, not cities or counties.
The Visitor/Tourism Assessment took place
over a four day period - three days in the
community, and one day spent assessing
the marketing efforts, providing a low-cost
overall assessment with ideas the commu-
nity can discuss and hopefully implement.
• The idea is to import more
cash into ,your community than
you export. When local residents
earn money in the community
and spend some of it outside the
community, this is referred to as
"leakage." Tourism is a way to fill
that gap, importing cash into the
community, without the necessity
of having to provide extended so-
cial and other services.
Communities with successful
tourism programs will see that the
industry subsidizes the commu-
nity, whereas communities which
don't have successful tourism
programs find that they are subsi-
dizing visitors - providing services
which visitors use, but don't leave
enough money behind to cover
the cost of having them available.
•
0
There are three kinds of
•
1. Status quo
If you do nothing to further the
tourism industry, you will still
have an element of tourism, just
by the fact that some visitors
will pull off local highways or
freeways for services (gas, food,
lodging), and by the fact that the
number one reason for travel is to
visit friends or family. If you have
residents, you will have tourism.
• 2. Getting people to stop
Getting people to stop is always
the first priority of successful
tourism. Imagine how successful
the businesses in the commu-
nity would be if just 50% of the
vehicles traveling through (there
are hundreds of thousands every
ear) pulled off the highway and
spent just 30 minutes in your
community.
And if there's a strong pull, imag-
ine the money spent if visitors
stayed two hours in the commu-
nity, which almost always trans-
lates to additional spending.
• Visitors will make it a point of
stopping or staying in your com-
munity if you have enough to of-
fer to keep them busy four times
longer than it took them to get
there.
• 3. Becoming the destination
You cannot be a successful tour-
ism destination if you can't get
people to stop. And to become
the destination, you must have at-
tractions (things to see and do) or
amenities that will convince visi-
tors to spend the night.
Overnight visitors spend three
times that of day visitors, and
nearly ten times that of visitors
making a "pit stop"
In other words, if a person has to
drive 15 minutes to visit you, do
you have enough for them to do
to keep them busy for an hour?
(4 times 15 minutes). If a visitor
drives an hour, do you have the
activities and amenities to keep
them busy for four hours?
In a nutshell, if you hope to keep
visitors overnight, you must make
it worth the drive.
The more you have to offer, the
further visitors will come, and the
longer they will stay. This is why
rural communities MUST typi-
cally market more than just the
immediate downtown areas. You
need to market neighboring com-
munities, outdoor recreational
opportunities, exploration, and
discovery.
Finally, you must also be different.
Too many communities promote
outdoor recreation" as a primary
draw. But if residents living in
the markets you're hoping to at-
tract can enjoy the same activities
closer to home, then why should
they go out of their way or the
extra distance to visit you?
134
• While it may not be the primary
reason why visitors come to your
community, shopping and din-
ing in a pedestrian setting is the
number one activity - and where
visitors spend the most amount of
money - other than lodging.
Do you have a pedestrian -ori-
ented shopping district? If not,
can you create one? Many rural
communities have been highly
successful with the development
of a two or three block long pe-
destrian "village" which would
include visitor -oriented retail
shops, dining, visitor information,
restrooms, etc., all in an attractive,
well -landscaped setting.
The general rule of thumb is
seven to nine retail stores (more
on that in a minute), and three or
more dining establishments which
can include sit-down restaurants,
espresso bars, cafes, dessert and
ice cream shops, etc.
"Visitor Retail" would include an-
tique stores, galleries, collectibles,
souvenir shops, T-shirt shops,
outfitters, bike and jeep rentals,
guided tour operations, activ-
ity shops (kites, hiking, climbing
gear, etc.), home accents, jewelry,
old-fashioned hardware stores,
casinos, entertainment facilities
such as movie theaters, pubs, etc.
By grouping these businesses to-
gether, you will create the "critical
135
mass" in a pedestrian setting that
will draw visitors and will make
it worth their while to stop and
shop.
Have you ever noticed at major
intersections you will see a Chev-
ron, Union 76, Conoco, and Shell
on each of the four comers? Or
how about fast food franchises?
McDonald's, Burger King, Jack In
The Box, and Wendy's on each
corner. You would think these
places would avoid being next to
the competition, but they know
that visitors are drawn to the "crit-
ical mass" where they have mul-
tiple choices that are convenient.
Where are your visitor -oriented
shops? If they are spread out,
they will be marginally success-
ful when it comes to tapping
into visitor spending. Put them
all together, and you have what
it takes to get visitors out of their
cars (or busses and RV's) and into
your stores.
L-1
•
Market the broader
package
Mod
• Every community MUST market
more than just the community in
order to be successful with their
tourism efforts.
Remember the Four -Times Rule
and also remember that visitors
don't stay within or care about
boundaries - so market the attrac-
tions you have around your com-
munity that might keep people in
the area long enough to translate
to another meal, some shopping,
or an overnight stay.
The more you have to offer "col-
lectively," the longer visitors will
stay. And the longer they stay, the
more they spend.
You must be different or
better than everyone else i
• To become a destination com-
munity where you're the place
visitors spend the night or mul-
tiple days, you must set yourself
apart from everyone else.
In order to make your community
"worth the drive" and/or "worth a
special trip," you must be better
or different from other competing
communities.
Ashland, Oregon, previously a
depressed timber town, adopted
its Shakespeare Festival which
runs nine months of the year and
draws hundreds of thousands of
visitors who spend an average
of six nights in the community.
it became "different" than other
communities and the festival set
it apart.
forts. They started using quotes
along the line of "Pinch Yourself,
you're in Okanogan Country with
perhaps the best cross country
skiing on the continent."
Leavenworth, Washington, anoth-
er dying timber town, adopted a
Bavarian architectural theme and
all of their events revolve around
the Bavarian theme. The town is
one of the primary tourist attrac-
tions in Washington state, hosting
more than two million visitors
annually. They have something
different to offer.
This, and numerous other quotes,
makes it "worth the extra drive"
to visit Okanogan Country. They
used third party endorsements to
show that they are the "best"
Just look at how powerful movie
ratings are when it comes to box
office receipts. "Two thumbs up"
carries a lot of weight.
Okanogan County, Washington
(just south of the Canadian border
in central Washington) is an out-
door recreational paradise - but
so are 37 of the 38 other coun-
ties in Washington. So why go to
the Okanogan? Because they are
the best. They researched guide
books, newspaper and magazine
articles, and pulled quotes they
could use in their advertising ef-
136
137
Suggestion # 1
The signage for Atascadero states
"Next 9 Exits," but gives no clue as
to which exit a visitor should take
to reach downtown. We took each
of the nine exits, and it wasn't until
we took the Traffic Avenue exit that
we found it was the correct one for
downtown. The other exits all place
visitors either too far from down-
town, or right onto El Camino Real
among the strip malls.
Always identify the primary exit that
will get visitors to your core shop-
ping district. From there visitors can
be prompted to visit other areas of
Atascadero through a wayfinding
system.
Suggestion #2
Don't allow banners on the backs
of buildings - or on any buildings
for more than 14 days. Banners are
fine to promote special festivals or
events, as long as they are only up
for one to two weeks prior to the
event. But they should not be used
as permanent signage - they look
cheap, and make the town look
cheap as well.
Note
we noticed the "Colony of Atas-
cadero" sign on the highway head-
ing south into town. It was a little
difficult to see at first, since it is
down low, but it is a beautiful sign,
and the logo is excellent. This sign
sets the standard for Atascadero, and
lets people know that Atascadero is
a quality community.
uggestion #3
evelop a wayfinding system. The
ots are not connected. Only 5% of
,sitors will come into a visitor infor-
iation center, if they can find that.
top priority for Atascadero should
e the development of a wayfinding
nd signage system. It was very dif-
ficult to find the community's attrac-
ions, amenities, and activities.
We found it very difficult to locate
inything in the area. Signage was
almost non-existent, and where
there might be one directional sign
for an attraction, it wasn't followed
up with others to be able to connect
the dots.
A wayfinding plan would provide
permanent signage to visitor attrac-
tions, amenities, and services includ-
ing downtown, visitor information
services, the parks, the golf course,
etc. In addition, the signage will
help create a stronger sense of place
and entice visitors into the core
downtown area.
suggestion #4
Make Traffic way the primary exit.
After we took the fourth exit, we
finally saw the "Atascadero - 3/4
mile" exit. The highway signs are
confusing - first, they say "Atascade-
ro - next 9 exits," then the fourth
sign states that it is the Atascadero
exit.
This exit should be the primary
exit to Atascadero's downtown, and
should be signed for Atascadero
downtown.
Note
At this intersection there is no
signage telling visitors where down-
town is. Right or left.?
138
139
Suggestion #5
Have the used -car sales sign re-
moved. Instead develop wayfinding
signage. is this signage even al-
lowed.?
Suggestion #b
Replace the visitor information sign
here.
On Hwy 101 south, there is a visitor
information sign to this exit. There
isn't one heading northbound. This
sign is so small it's almost impossible
to read, and should be replaced with
a Larger one.
In addition, from here we weren't
able to find the visitor information
services at all. We learned later that
they are located in the Outlet Mall,
but we didn't notice them while we
were in the Outlet Mall either. It's
important to follow through with
signage all the way until the visitor
reaches the destination.
Suggestion #7
Remove the "Welcome to Atascade-
ro" sign. Compare this sign with the
"Colony of Atascadero" sign shown
above. While it's wonderful to have
these community service organiza-
tions in the area, their signs on the
freeway are difficult to read, and
don't provide a real gateway to the
community.
The zoo sign is very nice, but it is
difficult to read because there is too
much text. It should be redesigned
and moved closer to the freeway.
iggestion #8
is nearly impossible to read the
)o sign from the freeway (see
inter left photo). The sign should
where the community welcome
gn is and the text much larger (see
ottom right photo). Change the text
fewer words and more powerful
easons to visit the zoo.
Text on signage: The general rule is
[" tall letters for every 12' of viewing
iistance. In this case, the lettering
should be at least 8" tall (at mini-
mum). Passers by have four seconds
to read signage. Never use more
than eight words on any sign.
Regarding auxiliary organizational
signs, consider placing them down-
town where a person can stop the
car and can see when and where
travelling members can attend meet-
ings.
•
Note
First impressions are lasting impres-
sions. Always put your commu-
nity signage where it will present a
good impression of the community.
Consider becoming affiliated with
the Keep America Beautiful network
(www.kab.org), above.
140
TOURISM ASSESSMENT & SUGGESTIONS
FEILMAu4n
E
4
11 o Atascadero, California a September 2005
q-
NORTH
ADA NIS
4
DDANTOVIN
IVA.'s
Cn, I -r
11
MASS
ROUTE 8
.0, Library
--g- Hospital
-0- City hall/police
Arns
""i" center Restroo
J—
Real Men Don't Ask for Directions
•
-a- Deception Pass
-- Regatta Park
op- The Boardwalk
.1b.- Visitor into
A Resitoons
suggestion #10
We did find the main entrance to the
park (below) but it didn't provide
a good first impression. Consider
some landscaping around the base
�f the sign or perhaps some screen-
ing of the industrial -looking items
behind the sign.
•
Ira
Note
The signage for Enumclaw, WA (left)
fits their equestrian branding efforts.
142
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w� d Mb 1
1'P�IOM1 ll�wi
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Li
4
1 143
Suggestion #1 1
The park's entrance is confusing.
is it open to the public or is this a
Dove Reservation area (a place re-
served for bird watching and doves)?
Or is it a reservation -only park area?
Add maps of the park, information.
Additionally, after following the golf
course signs, we were very surprised
to find that the golf course turned
out to be a disc golf course (bottom
right photo).
Suggestion # 12
Redevelop the signage at the park to
make it easier for visitors to figure
out what's where. After looking
through the woods we could see
some green - apparently a "real" golf
course. There weren't any signs for
the regular golf course at all. There
are plenty of opportunities to use
park signage to cross promote other
attractions in Atascadero. Instead,
the kiosks are used to warn visitors
of yellow jackets, mountain lions,
fire danger, etc. - a missed opportu-
nity.
•
•
C
uggestion # 13
ince we left the park, we decided
> explore and turned right. Lo and
ehold, we accidently found the golf
ourse, which is beautiful, but easily
Zissed and poorly promoted.
� visitor information kiosk should
>e placed at the golf course, once
igain, to cross -promote other area
►ttractions, amenities and activities.
the golf course could use much bet-
ter signage, and should let people
know whether or not it is open to
public play.
144
145
Suggestion # 14 0
Consider calling the building some-
thing else: "Central Coast Museum"
or something that would attract visi-
tors. The "Atascadero Administration
Building" sounds just like the name:
a government building.
This sign should be removed since
the building is closed, there is really
nothing to see, and may be closed
for quite some time.
Suggestion # 15
Promote the park, lake, boating,
restrooms, etc. This is a great attrac-
tion for both residents and visitors.
The entrance sign to the zoo should
be a monument sign, not just a bill-
board. Consider promoting on the
sign activities and teasers, replacing
the "your central coast conservation
center."
The city sign (bottom) should read
"Atascadero Lake & Zoo" instead of
"Lake Park," which has little appeal.
Noting that the city owns the park is
not necessary. Always promote the
experience, not the owner.
The zoo and park should be mar-
keted together as one attraction. The
more you have to offer, collectively,
the further people will come and the
longer they will stay.
1]
� 0
al
ers. it also demonstrates
Al the power of parnter
ships. you are a lot more
effective as one loud
voice than a number of
small individual voices.
146
TOURISM ASSESSMENT & SUGGESTIONS
M111
M;,
W
JUP
Alk A
Lill
.. . ..... . .....Ij
w9ii R-
17 9 Atuscaderc), California @ September 2 D05
ote
visiting the towns within 30 miles
Atascadero, we noted that few
id the "critical mass" of at least 10
.ning and treats -oriented businesses
id 10 destination retail shops
;queries, gifts, collectibles, home
ccents, etc.). Morrow Bay, San Luis
>bispo, and Cambria were good
xamples of critical mass. The num-
)er one activity of visitors around
he world is shopping and dining in
i pedestrian setting. It only takes a
.wo lineal block area to achieve the
-ritical mass necessary for additional
visitor spending.
Paso Robles is evolving to a destina-
tion area, but is still lacking enough
retail, although it is currently an
excellent "dining district."
Even the Factory Outlet mall (bot-
tom photos) does not have the
critical mass to make it a true visitor
destination. Typically, outlet malls
require at least 30 retailers to make
them a true destination shopping
attraction. We counted only 13 retail-
ers at the mall.
What to do:
Create "open market" events or that
type of atmosphere:
- Flea markets
- Farmers markets
- Arts R Crafts fairs
- Include education &
entertainment
W.
Suggestion # 17:
Add interpretive displays, information about
the Administration Building (above and top).
The building's tragic damage from the earth-
quake is a story in itself. Telling the story of
when it was built, what it has housed over the
years, and the experience of going through the
earthquake would make the building become
an attraction even when not able to go inside.
The beautification efforts in the median (right)
are excellent. Nothing sells as well as beautifi-
cation.
149
Note
A fabulous building. A.great art
museum, performing arts venue?
Could be the anchor to the Sunken
Gardens park.
While the Sunken Gardens will be
a terrific project for the city, the
real draw revolves around activities:
creating gathering areas for arts and
crafts fairs, farmers markets, enter-
tainment, etc. Consider adding an
amphitheater and other attraction -
oriented venues in the park so it's
much more than just open space.
; n ,
er DQwntown Revitalization Project
SwOm Gardens Enhancement
pyouu by the Atascadero
�J
•
r—1
suggestion # 18
'he Carlton should consider adding
ope lights around the building to
:all attention from Highway 101. It is
:asily missed from the highway and
he sign, while historically accurate,
ioesn't have much pulling appeal
;o the building itself needs to be the
draw. Rope lights around the archi-
tectural details will tum the building
into a real show stopper at night.
Suggestion # 19
Add potted flowers at every post
surrounding the Carlton. Pull people
in. Nothing sells like curb appeal. .
Notice the shops (far left) and the
same shops (left) after adding pots.
Which shops would pull you in? The
Carlton is beautiful but needs the
added touch of pots at each post,
between the tables.
150
Suggestion #21
Consider changing the name of "Traffic Way." Would you want to shop
there? Even go there? It sounds like a place or street to avoid, particularly
since visitors want pedestrian -friendly gathering areas.
Suggestion #22
Replace these banners with something decorative, something colorful. Use.
art, not text. Never use more than four words on a banner and make them
fit the character of the community. Develop a set for downtown (once you
have a name), and a different set to promote Atascadero. In Appleton, Wis-
consin (bottom right), they use "It's Showtime" to promote their performing
arts center. Banners need to be decorative, colorful and artistic.
21 • Atascadero, California • September 2005
151
Suggestion #20
Give the downtown core area a
name: something other than "down-
town." Perhaps "Colony Row," or
"Colony Place." Provide actual
gateways to the district. The sample,
(left) is for the Beaumont, Texas en-
tertainment district, Crockett Street.
Destination downtowns:
• San Diego:
Gaslamp District
• Santa Monica:
3rd Street
Promenade
• Santa Cruz:
The Boardwalk
• Seattle:
Pioneer Square
• Nelson, BC:
Baker Street
• Portland, OR
Pearl District
• New Orleans:
Bourbon Street,
The French Quarter
• Sacramento:
Old Towne
• Austin, TX:
6th Street
Giving downtowns a name, com-
bined with actual gated entries,
creates the "mall mentality" among
businesses where they become
Partners as opposed to competitors -
along the lines of antique malls. This
way you are creating a true destina-
tion area for locals and visitors alike.
El
•
•
suggestion #23
4any of the businesses near the
Tarlton have done a good job
)f adding beautification, decora-
ive signage, and the extension of
window displays to exterior spaces.
Jthers, however, can use some as-
;istance in educating them about
:he importance of overall curb ap
peal. You can create a cooperative
program for the purchase of hanging
baskets, benches, trash receptacles,
and pots.
Hanging baskets and potted flow-
ers and greenery would add tre-
mendously to downtown's appeal.
Merchants WILL see a return on the
investment.
Suggestion #24
Remove newspaper stands, Christ-
mas lights, add curb appeal, differ-
ent displays, signage, (above and
below).
Consider developing a Main Street
program for the core area of down-
town, one block wrapping around
the Carlton.
•
152
153
Suggestion #25 0
Many of the downtown merchants
can use some assistance in devel-
oping better curb appeal, window
displays, signage, etc.
Signs like the one shown to the left,
leave visitors feeling that the com-
munity is not a safe place to be. is
most of the shopping in Atascadero
unsafe? Signs like this should be
removed.
Suggestion #26
As downtown develops, get rid of
two-hour parking limits. In a pe-
destrian -friendly shopping district,
visitors will spend an average of
four hours, usually including a meal.
Around the country, because mer-
chants cannot get their employees
to park in designated areas, 2 hour
parking limits are imposed by cities.
In essence, this sends the message
that since we can't get our employ-
ees to park elsewhere, we're going
to punish our customers by forcing
them to leave before they are done
spending money.
IF you must have two-hour parking,
then note places people can park
for longer periods. There was no
signage for RV parking areas, public
parking lots, etc.
•
Suggestion #27
Consider a merchant -driven signage,
display, and sandwich board pro-
gram. The sandwich boards (top and
center left) have very little appeal
and do little to attract customers.
Does the Frankie's Deli board (left)
make you want to eat there?
The sandwich boards in Shasta, CA
(top right) are decorative, narrow,
and are excellent teasers to draw
visitors into local stores.
Sandwich boards should only be
allowed in front of the premise (on
premise signage).
Your visitor information should
be working 365 days a year, 24/7.
Consider developing a gazebo kiosk
in Sunken Gardens Park, along the
lines of the one shown here, located
in Beatty, NV. Make sure kiosks
include brochure distribution and
"must see attractions" in the area.
154
TOURISM ASSESSMENT & SUGGESTIONS
9. �170
-T..-.i1Ar.
25 0 -Atascadero, California 9 September 20D5
� �Iru�mAnuN �TATIUN
f
Suggestion #28
,M,C,oQ81e �WW.»• ... w �' _...�r .
bn.m.am b er11-m�1 elr� e� Rsa .mwl
1 eat Onlin B 'nes .wvd rar,DvecM
san sWroa
...- aPano 6.ri, ry. •mo wcbre W ;uey
1 r-0. TouiW FIIx11�Poe d allbeni. m,n.� W.n
Marm.,.sm ywlc m p,e C�eW C.,., d rlNumw• _. n.o
�rV.l mrt lusl ma+.9 w. W n.W iiWam ed•a,.. _.
11. ZWAGfi ,:+c;,,�rl .
r 1 - 70 -- - - c..,:,,� •,e Curnrsl C oast of
°e.um. H.a, .nb weia/l IF+ie b iexl.mm • CWtinl Ge.W K,.,er..mobW inu •,b
- lila Travel Gibe by SLO GnunN VCB
I,ie mam ra.nr .ar. H •.u,e..e, s., u,b od,m Garr ...
- a,., bGsntrsl Csart Busin9�5�.
. bn+,m. vE maW.W W. bV � gibe Iv Ina fa.H CSW d rJMer.�. ..a�r9 SW'
lue Ob,.m •'0 S.m. Bnb.,.
12 un,nlm.Wlm.. mnY 1& 6eb 12. i(AG "R _—
. �I 4V' G...VW fmllm• •n.
n., d,nm � ab•. W.rta Ha
.., an..�m.W ..+,aee.�a. • .
I
ean..een cam
r..He WennW t.ro'1
been lon Fne ,n+e4Y+P�
fws.l Gehl nV r�M1Y
U..Wd m 9•ae Baan Co..9
swe B..bu++.b w, omm. rs
I,OIM R.I.f
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m p..N MM V CJwal
o,.lr+e ub•. a.v vb W+P wee
VealO b6 OCarta
lecome the "base camp" for the
ventral Coast experience, until you
Lave the critical mass to become
,-HE destination.
suggestion #29
vlake sure you sell experiences and
not places. Visitors are interested in
activities more than geography.
Sell the experience, not the place.
• Visitors enioy experiences much
more than cities or buildings.
• Sell activities, learning
experiences, fun.
• Sell them on WHY they should
visit your community, then WHY
they should visit your business.
Avoid:
• Marketing counties
• Marketing cities
Visitors don't care about the name of
the county or city (unless it's world
renowned like Paris or New York.)
They are interested in the activi-
ties they will experience once they
arrive. Do you go to Anaheim or
Disneyland?
Avoid these words:
• Explore
•Discover
• Outdoor recreation
• We have it all
• Naturally fun
• The four season
destination
Gong e • Something for everyone
""- • Hin
toric downtow
b M.ni a -..I Wvw-) Wub. be•.... d i
Even when devel-
oping websites,
make sure the
focus is on ac-
tivities, not city
names and places.
Will visitors find
Atascadero if you
0 search for 'Califor-
nia coast winer-
ies?
y,' ICaeb �G��L �G •°� �
r� Y T i f as W SLO Ca.mM VGB
�.,a..awn.,�®....�..W.�e.W......W...W..., .�»
VIv,. t aNro WbN � �, °{.oval C•ul d GWsnmm _
��.m TvL �oG 1VAlxC YV Ve 1�?�..,
N ro3w� rcYb.o ww. u..ry ..'<
C 1 awb'vbaleb Wi,q m,.Y
F CWNv b G I G .re,. Go.,rg(
�(Atlf p,IMA4 <BMM. � n _
=-°,p�;�; ;; • Center of it all
�� • Gateway
-w These words are so over-
�.i:.o�...W.• •_ used in tourism marketing
that they no longer, carry
�vn•
a+aaaon.o.m.. an meaning for a visitor
r
ymj� �nw.r� t CW Ibo
156
c::,tnnt;�n
Central Cf at
rvicm to MAY
VknY BYreer ,.r C.rnWerl OI Cemm•roe (.bvO i
tlry) .In Nr. aMpler allyls M rKrw•on in ,M.
wt re.. _.ee reP n,rr Wn, N ,awrea w.. o
.e •r r avtlPr w•k rou ro m•or. _rmee va rnn
When promoting experiences
(we're in the Experience Economy),
consider the following: Would you
rather visit Napa County or Napa
Valley? Napa Valley sounds like an
experience - a destination. Would
you be drawn to a "historic down-
town" or an "historic shopping dis-
trict," which sells the experience or
activity (shopping), in a great setting
(historic).
Suggestion #30
The city needs to develop visitor
information on its site, or at least a
link to visitor info.
�w
We Care:
Help the victims of Hurrir Katrina
rr..,.P.
ta...l.. r cl•....0 rs Yndoubl"tf the bast INIR to •lek the C MW Goan of
C.W.M.I
Suggestion (continued)
All too often, communities are too
focused on promoting geographic
boundaries, cities, counties, or are
far too generic in the marketing ef-
forts. Promoting "unique shops, gal-
leries and restaurants" is something
EVERY community is the U.S. can
boast having. Always promote things
that visitors will not find closer to
home. Even private businesses that
make you worth a special trip.
nO•'l I.w'x,unl,eew.ery7
AZ -A SCA 1)E M.)
Ya0On• k 1eolN N Ne ..eM tl Tl
MY elerrk. Tl.ee M! m�v rfMUes
M ••a1Vr NII0O.O l•e! PM Ma
157
4 W..rw kr. W o w•.Ar w.n vr1kR�..wK r W. •..•!r: N. 1.... q1Y
see e. 1... •e.Yn• ew.._.a l,u.. ... me eP. or - b.Y slww m+nl
o.e rur«rl�
m a.e S.m•en
�,� �. aono.el•a. In
ratl. _, the e.teklie. '==
.• " oke *
a.,nu.R.e M o.ra.,es 3T.4sol�i�.niv,wae i�i;�en
eWerb OMYpe, a _N Rnklenw r.mc,na r.va".r
tnn m .N Inn Nw. m e me t7e.Y_.n •l.e,m,..m Ibn
vue•n.
' rAwn Per[rOetun PYn V"a..
e.a...l.• k kr...r I4tO1.q.eG lann. Ire rw /r•nrl.7
Ob. Ue enk K14. to eee • ■K PeNYOIn w •._v P10Pee.
P
kTl�d'Ns�l.
.b•'o 1.R'.i'
.v..r.e
MarkN.
Note
The
internet is where it's happening.
A few numbers to get us started:
e There are 330 million websites
(today.)
e A new website is corning online
every 3.5 seconds.
e There are 140 million website
users in the U.S. alone.
e Website visitors will wait 8
seconds for a page to load.
e 70% of website users never go
past the first page of search
results.
e 82% of website users never go
past the second page of search
•
•
�hOreIWRMlbet.MMew Lotivll.p, W011r•n4,
'nom Mqt
sbvrkv, I-
QM
sl"..V. •eRa• taMAM
ft" Eula
WWW
Wim a Scn
Ok"'I a
�„ w ela yl ,• m,le .ar. Q ele.rY.• r .. • . Y tl.
'e 1,•u1au1 .....r .•mr,a w , w.mw.e bed ..d
• • •
arv,. Iro. a er. ,o or •. , n H
B[N3 f1�WNt
""rw+ro rPv Ned k rlwn _errly aro..ce. wr oee
rum,u n r•.e.rbn varve _-AI ✓n oro r .rye mn.q
'sw U ,r•YWe ,. f Mels, reso.Y ,.r p,[ N
the eeqq, .M. w,.rerer yurre .aoY,np 10- ... enc _er Y
®mmoowMl roure ew• w nro n M ar cMPY Cort
rvicm to MAY
VknY BYreer ,.r C.rnWerl OI Cemm•roe (.bvO i
tlry) .In Nr. aMpler allyls M rKrw•on in ,M.
wt re.. _.ee reP n,rr Wn, N ,awrea w.. o
.e •r r avtlPr w•k rou ro m•or. _rmee va rnn
When promoting experiences
(we're in the Experience Economy),
consider the following: Would you
rather visit Napa County or Napa
Valley? Napa Valley sounds like an
experience - a destination. Would
you be drawn to a "historic down-
town" or an "historic shopping dis-
trict," which sells the experience or
activity (shopping), in a great setting
(historic).
Suggestion #30
The city needs to develop visitor
information on its site, or at least a
link to visitor info.
�w
We Care:
Help the victims of Hurrir Katrina
rr..,.P.
ta...l.. r cl•....0 rs Yndoubl"tf the bast INIR to •lek the C MW Goan of
C.W.M.I
Suggestion (continued)
All too often, communities are too
focused on promoting geographic
boundaries, cities, counties, or are
far too generic in the marketing ef-
forts. Promoting "unique shops, gal-
leries and restaurants" is something
EVERY community is the U.S. can
boast having. Always promote things
that visitors will not find closer to
home. Even private businesses that
make you worth a special trip.
nO•'l I.w'x,unl,eew.ery7
AZ -A SCA 1)E M.)
Ya0On• k 1eolN N Ne ..eM tl Tl
MY elerrk. Tl.ee M! m�v rfMUes
M ••a1Vr NII0O.O l•e! PM Ma
157
4 W..rw kr. W o w•.Ar w.n vr1kR�..wK r W. •..•!r: N. 1.... q1Y
see e. 1... •e.Yn• ew.._.a l,u.. ... me eP. or - b.Y slww m+nl
o.e rur«rl�
m a.e S.m•en
�,� �. aono.el•a. In
ratl. _, the e.teklie. '==
.• " oke *
a.,nu.R.e M o.ra.,es 3T.4sol�i�.niv,wae i�i;�en
eWerb OMYpe, a _N Rnklenw r.mc,na r.va".r
tnn m .N Inn Nw. m e me t7e.Y_.n •l.e,m,..m Ibn
vue•n.
' rAwn Per[rOetun PYn V"a..
e.a...l.• k kr...r I4tO1.q.eG lann. Ire rw /r•nrl.7
Ob. Ue enk K14. to eee • ■K PeNYOIn w •._v P10Pee.
P
kTl�d'Ns�l.
.b•'o 1.R'.i'
.v..r.e
MarkN.
Note
The
internet is where it's happening.
A few numbers to get us started:
e There are 330 million websites
(today.)
e A new website is corning online
every 3.5 seconds.
e There are 140 million website
users in the U.S. alone.
e Website visitors will wait 8
seconds for a page to load.
e 70% of website users never go
past the first page of search
results.
e 82% of website users never go
past the second page of search
•
•
0 most important element in marketing a town is the website. It must be
good enough to close the sale. Here are some key points to keep in mind
when developing a tourism website:
1) Create a "splash page" that pulls visitors into the site. Just like a novel or
magazine article, the first line or paragraph is critical to grabbing the reader.
Your splash page should sell the community in pictures and introductory
text. Think of the splash page as the front door to your community.
2) Spread the splash page around. The city, chamber and other local organi-
zations should use the same style or "look" on their front doors as well. This
continuity helps build the brand: who you are.
3) Once through the front door, there can be more options. The visitor can
pick which direction to go: to the city portion, or to the visitor portion.
4) Purchase keywords. If vineyards and wineries are a big draw to your
community, searching those words on Google (the most popular search en-
gine), will yield 16,060,000 results. Since 70% of all web users don't go past
the first page of search results, they won't find your site if it's on page 994.
Both Google and Yahoo! sell keyword listings, even though they have free
search services. You bid for the keywords, with the highest bidder taking
top honors on the first page of results, under "sponsor matches." keyword
bidding is referred to as "pay per click" — a powerful and cost effective
Wway to market whatever you're selling.
5) Tourism is the front door to your community. The fastest growing indus-
try in all 50 states, nothing promotes a community more than tourism. It's
the quality of life: culture, history, activities, attractions, amenities, etc. Tour-
ism is a primary attractor for non -tourism economic development efforts.
The first few pages of your website should promote the community using
lots of professional photography.
6) Check the competition. Make sure you stack up. Compare the appeal of
San Luis Obispo's website, Santa Barbara's, Monterey's, Napa valley's, etc.
7) keep it simple. Once through the splash page, have no more than seven
links on your home page. Too many choices confuse the visitor. Make it
easy to navigate and informative.
8) Build the brand. Branding is the art of differentiation — what sets.you
apart. Be consistent in your identity, slogan, the look and feel of your mar-
keting materials.
9) Convenience is everything. Be sure your marketing materials are avail-
able, on-line in PDF format, for immediate download. Most people do their
travel planning during the evening hours when the local chamber is closed
Make it convenient.
10) Invest wisely. Many communities spend $20,000 or more on a brochure
but maybe only $5,000 on a website. 94% of all potential visitors will use ti
internet, while less than 5% will actually call or stop by a visitor center.
158
l ]) Put together several two-, three-day, or week-long itineraries of activities
visitors can do while staying in Atascadero. Be specific, with routes to drive,
names of the wineries, shops to visit, restaurants, etc. Give the reader a real
feel for being there and doing that. Post these on the website under the
heading: Itineraries.
A note about marketing the area
The Central Coast area of California has a tremendous variety of attractions
to offer visitors: the coast and coastal towns, plus the inland towns, vine-
yards, and wineries. With close to one hundred wineries within a one hour
drive of Atascadero, the town becomes the perfect "hub" for the Central
Coast wine touring experience. Granted, Paso Robles is closer to the major-
ity of the wineries, but it doesn't have The Carlton. There is a real lack of
lodging facilities in the region, and there is very little high-end lodging at all.
The Carlton and local B R B's can fill that niche for those who want to have
more elegant accommodations.
•
•
159
= P-C:YY3�7,_..���F:�:�•�-•� YS%ee Frrr..,r.e.:.,Y�,w.n..r�gar!e
�
ALnOm.- I �fim ®ten Rb,, • wti
i r m
m
fi
U&MIR�i�
MaLsa �IMMUSIMS
Suggestion #31
Promote the experience, not the history. in-
clude maps, mileage, specific itineraries.
•
A;.
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O.1L41nO �Y%�'AYl➢MOM1SC LwLVIIIT Cd1RT.1L�TtlfOn G. M .T,L�'OVRIT
,gtascadero (BDSIJGL •044 • Lc l&I;IJW g2lg • GSSD G C.nim RcJ • A Y.r.Jrrv. CA 9N22
L Cr.,.. .rr.0 �ec` �c.,.... s.l
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Predrn Blneca. Sm Simeon and S.m Ran. l0 1919. hiv only sm. K�iem RendoMim
maK-1.
labmmd do Ivnd barn
hh mals, Phas
orde App— Hs. By drm rhe ranch h.d grown m �sss
ongaally Rick—al •Camp Hill,' m wlldu s aflerrd a place for tamlly trerr— and mems m'magb it' o0
Gm .g Mip, while = mmgrmeoo for dsese .4. Overt dabmasc, wld scpuae o cp g g sew. dcy
wwb oa vsisfy Hass fa bog. U 1919. his nsouaims m fer d Sm Fnrroan mmrmct lube Magni wee ompk,
'Mus Morgan, we arc slrta of omping om N dm open n1 ft m b N San Si-- nrrd I wwld IR! n b.Bd a Imc
ms¢ddg
Hare end 51arg.ri s eap.oaedan wm desonrm m 6ucoac ooc of me wont's gsalar sbowpl.m. As dry were
pleaWrsg and aomacdog tds dream hdme. Hearn reo.roed she rocky perch from whkb b rust 'Ln Cueva Euhm,rd'
The Entlu.red HBI. By 1947, Ham and Morgm nal r � m sem of 163 rooms and IZI enc o1 geNero,
a:rnrr_t, pools .nd wHkw.ys. T1x eeom's magnl6ernl main eouu.'Cssa Grassde: W mre guesdwoses nre of
Alcdircumcao fuvfvel Bryk. wBb do k p,, m __ of C av Graade befog msphsd by n 5WJ%b mb.1W. The
blesdmgs o1 dse.1111 W wk wlm do surrounding WO. wM Hash wpb Europan.od Ndiaar — m
coBccdons. wss v rGndcss dos world ----d arcbin:ctunl hssmrfan. Lard John lu Ws Narwkh. wu movod n vy
rhe'He Caakue Pew. i. .y—o( she wad•.
For Gaud Wonmoon c,, u Wmvvrmn off= v P.O. Bas 942996. Seem_:_-, G 947964)001.a11(BD6)977
2020 or vlsb Y deb website n www Isasrcankcom To mein c.mpdg sescrvndoos eeO (BOO) 444 -PARR.
Suggestion #32
You must promote specific shops
that make you worth a special trip.
What do you have that I can't get
closer to home? Promote it. Don't let
the politics of memberships kill your
tourism efforts.
�iascadero
160
results.
, -
• 94% of travelers with internet
access use it as their primary
CAq,M
travel planning resource.
• 70% of people planning trips have
difficulty finding what they are
iascadero
looking for.
• 88% of all Americans say the
internet plays a major role in their
lives.
• 75% of all Americans use the
- r "
internet regularly.
,f,, 64'F
• New internet users are growing by
rwrYrl Ila u rYa
10% per month.
®
ppp
• Nearly OCI/o of all destination
® °=
marketing organizations spend
more on printed materials than
the web!
,gtascadero (BDSIJGL •044 • Lc l&I;IJW g2lg • GSSD G C.nim RcJ • A Y.r.Jrrv. CA 9N22
L Cr.,.. .rr.0 �ec` �c.,.... s.l
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Sure lii ried Mo.wYYe..1
l0 Hast. . wally rr._. prom_ d 4o DOB —, of s.aehl.ud ft. 'mcbecd ft V— Rudun of
1863, Gmrge
Predrn Blneca. Sm Simeon and S.m Ran. l0 1919. hiv only sm. K�iem RendoMim
maK-1.
labmmd do Ivnd barn
hh mals, Phas
orde App— Hs. By drm rhe ranch h.d grown m �sss
ongaally Rick—al •Camp Hill,' m wlldu s aflerrd a place for tamlly trerr— and mems m'magb it' o0
Gm .g Mip, while = mmgrmeoo for dsese .4. Overt dabmasc, wld scpuae o cp g g sew. dcy
wwb oa vsisfy Hass fa bog. U 1919. his nsouaims m fer d Sm Fnrroan mmrmct lube Magni wee ompk,
'Mus Morgan, we arc slrta of omping om N dm open n1 ft m b N San Si-- nrrd I wwld IR! n b.Bd a Imc
ms¢ddg
Hare end 51arg.ri s eap.oaedan wm desonrm m 6ucoac ooc of me wont's gsalar sbowpl.m. As dry were
pleaWrsg and aomacdog tds dream hdme. Hearn reo.roed she rocky perch from whkb b rust 'Ln Cueva Euhm,rd'
The Entlu.red HBI. By 1947, Ham and Morgm nal r � m sem of 163 rooms and IZI enc o1 geNero,
a:rnrr_t, pools .nd wHkw.ys. T1x eeom's magnl6ernl main eouu.'Cssa Grassde: W mre guesdwoses nre of
Alcdircumcao fuvfvel Bryk. wBb do k p,, m __ of C av Graade befog msphsd by n 5WJ%b mb.1W. The
blesdmgs o1 dse.1111 W wk wlm do surrounding WO. wM Hash wpb Europan.od Ndiaar — m
coBccdons. wss v rGndcss dos world ----d arcbin:ctunl hssmrfan. Lard John lu Ws Narwkh. wu movod n vy
rhe'He Caakue Pew. i. .y—o( she wad•.
For Gaud Wonmoon c,, u Wmvvrmn off= v P.O. Bas 942996. Seem_:_-, G 947964)001.a11(BD6)977
2020 or vlsb Y deb website n www Isasrcankcom To mein c.mpdg sescrvndoos eeO (BOO) 444 -PARR.
Suggestion #32
You must promote specific shops
that make you worth a special trip.
What do you have that I can't get
closer to home? Promote it. Don't let
the politics of memberships kill your
tourism efforts.
�iascadero
160
Partnerships need to be created to
develop a single wine experience.
There are far too many brochures
promoting wineries. All of these
could be combined into a single
Central Coast Wine Experience, with
different itineraries based on loca-
tion.
Suggestion #33
1. Keep working on product de-
velopment. You're making good
progress. It never happens as quick
as you'd like.
2. Create a destination retail/enter-
tainment district and create gateways
to the district. Develop the "mall
mentality" among merchants and
property owners in the district.
3. Develop a branding theme.
Consider equestrian. Something that
makes you unique over other area
communities.
4. Develop and implement a "Gate-
way, Wayfinding & Signage Pro-
gram.-
5.
ro-
gram."
5. Become a hub for the Central
Coast Wine Experience. Put together
detailed day trip itineraries. Keep
them within a 45 minute drive.
San Luis Obispo
W I N E C O .0 H T R 1•
Cuh(orninS:Cms�L1 Wme,F.smhe' , .
•
L-1
•
Travel trends
Baby boomers account for 80% of all travel spending in the U.S. There are
350,000 people turning 50 every month and this will continue for another
nine years. The oldest boomers are approaching 60 and are in the peak of
their earning years.
2. The baby boom generation controls 70% of the nation's wealth. They
LOVE wineries and refined places to eat and stay. Quality is paramount to
attracting these heavy spenders.
3. This generation stands to inherit $10.4 trillion from their parents. Where
they will spend the money: second homes and travel. A perfect opportunity
for "me oriented" spending.
t
This visitor assessment was prepared by the team at:
est 21ft- on
?by:Ment
510 Custer Way Suite 301
Olympia, WA 98501
(360) 754-7920 voice
(360) 754-7622 Fax
TheTeam@destinationdevelopment.com
www.dditeam.com
•
162
•
•
163
•
ITEM NUMBER: B - 5
DATE: 02/27/07
Atascadero City Council
Stpff PPn►ort — Administrative Services Department
Fiscal Year 2005-2006 Audit
RECOMMENDATION:
Council review and accept the financial audit for the period ended June 30, 2006.
REPORT -IN -BRIEF:
The Audit firm of Glenn, Burdette, Phillips and Bryson performed a full audit of the
financial statements and found that the City presented fairly and accurately the City's
financial position, and further that the reporting was in conformity with generally
accepted accounting standards.
DISCUSSION:
The City was well positioned at the end of fiscal year 2005-2006. Amidst the ups and
downs of today's economy, the City was able to maintain a positive financial outlook.
Fueled by higher than expected supplemental property tax rolls, state adjustments and
paybacks, continued strong development activity, and vacancies which resulted in
salary savings; results for the year compare very favorably with budget estimates.
Overall the General Fund revenues exceeded expenses by $1.1 million.
Base property tax revenues showed a positive variance from budget of about 4%, or
$137,000. The City benefited from increased supplemental assessments, which came
in $300,000 better than projected. Supplemental assessments are made by the County
throughout the year and are in addition to the base property tax. They are triggered by
new construction and also by property sales, which necessitate a re -assessment of
property value to current market value.
A portion of the vehicle license fee (VLF) revenues was "swapped" out for the
equivalent amount of property tax revenues. The State's original estimate of the City's
portion of this revenue was $1.6 million. When the State fine-tuned their calculations, it
164
ITEM NUMBER: B - 5
DATE: 02/27/07
was determined that the City's portion of revenue was actually $1.7 million. Therefore,
in this fiscal year, the City received the one-time catch up amounts of approximately
$100,000 for fiscal year 2004-2005, and $100,000 for fiscal year 2005-2006. Now that
the City is caught up, no further adjustments to this revenue should be expected. It is
anticipated that the property tax revenue paid in lieu of VLF will be based on the $1.7
million for the coming years.
Motor Vehicle in Lieu and related payment revenues also exceeded budget estimates.
At the time the budget was prepared, the State Governor had agreed to pay one-half of
the: "VLF Gap Loan" back to cities. Fortunately, since that time, the Governor agreed to
pay the entire amount, resulting in $230,000 more in one-time revenues than projected.
The loan has now been paid in full and the City will not be receiving this $465,000
revenue in the future.
Sales tax revenue came in about $240,000 higher than estimated. The high cost of fuel
played a big part in this. Fuel costs are dynamic, so this trend is not expected to
continue. Additionally, there were timing differences of payments that occurred at the
State level. Those timing differences equated to an adjustment of approximately
$70,000 this fiscal year. The underlying sales base showed only a slight increase.
Over 75% of the favorable expenditure variance was due to staffing savings. This was
largely due to position vacancies in Police, Community Services, and Public Works.
These vacancies have been, or soon will be, filled. Therefore, the savings realized
were one-time savings and cannot be expected to continue into the future. Other
variances stemmed from timing differences in special purchases and projects.
There were no significant findings to reporting the City's other funds, though slight
variances to budget did occur due to timing differences.
FISCAL IMPACT:
None.
ATTACHMENTS:
Fiscal Year 2005-2006 Audited Financial Statement (available for viewing at the City
Clerk's Office).
165
ITEM NUMBER: B - 6
DATE: 02/27107
Elul i II�I.1�L�
11�c-cadero City Council
Staff Report - Administrative Services Department
Financial Reserve Policy
(This report has been compiled, in preparation for the upcoming budget cycle,
to assist in evaluating the City's fiscal position and
the level of appropriate reserves.)
REWIVIMENDATION:
0 Council provide direction to staff regarding the financial reserve policy.
REPORT -IN -BRIEF:
The mark of fiscal stability is a city's undesignated General Fund balance, or reserve.
In the early 1990's, the City had a negative reserve. Since that time, Atascadero has
improved its financial condition. In preparation for the upcoming budget cycle, this
information has been compiled to assist in evaluating the City's fiscal position and the
level of appropriate reserves.
DISCUSSION:
City finances are comprised of various funds, which for legal purposes have to be
separated. For example, sewer charges are to be spent on maintaining and operating
the wastewater system and may not be used to hire police officers or firefighters. One
fund over which the Council may exercise considerable discretion is the General Fund.
General taxes and receipts are deposited into this fund and the Council decides on how
to spend these general revenues, whether it's for police, fire, parks maintenance,
recreation services or other public services. (Of course restricted revenues such as
grants or fees for services are also deposited into the General Fund and the City must
166
ITEM NUMBER: B - 6
DATE: 02/27/07
ensure that these receipts are spent appropriately.) The City must cautiously guard its
General Fund to ensure that there are always adequate resources to provide critical
services to the public.
An indication of fiscal stability is a city's undesignated and officially "reserved" General
Fund balance. In the early 1990's, the City of Atascadero had a negative General Fund
balance, forcing layoffs and service reductions in order to weather the storm. In fiscal
year 1995, the collapse of the Orange County Investment Pool hit the City and the
General Fund reserves fell to an all time low of $ - 790,360 (or -11.1 % of General Fund
expenditures). The City's audit carried a going concern note and the General Fund
stayed afloat by borrowing from the Wastewater Fund and issuing tax revenue
anticipation notes. By the late 1990's, the economy was starting to turn around, and
wounds to the organization from the fiscal rollercoaster were just starting to scab over.
In order to avoid this devastating turn of events in the future, Council adopted a fiscally
conservative reserve policy and
began to aggressively go about
building reserves.
The City first adopted a Financial
Strategy in 1998 and the results of
having a plan have become clear.
The City has focused its resources
and its financial condition has
improved dramatically. The overall
strategy has consistently been to
maintain a conservative outlook by
putting aside reserves in good times and then using those reserves during down periods
to achieve stable operations. By employing this cautious strategy, the City can avoid
the undesirable peaks and valleys in services due to revenue fluctuations and can
better maintain its long-term financial viability.
As of June 30, 2006, there is $7.2 million in the undesignated and officially "reserved"
General Fund balance. This represents 44% of expenditures. When we add amounts
reserved for loans to other funds, this figure goes up to $10.2 million or 63% of general
fund expenditures. 11
As the City's financial condition has improved, the focus has shifted from accumulating
reserves to managing reserves. When the City was in financial difficulties, we knew that
the reserves on hand were not adequate to meet the needs of the City, but in recent
years, it has been necessary to ask ourselves whether we are accumulating too much in
reserves. After all, a City's purpose is not to accumulate money, but instead to provide
services for its constituents. Each dollar in reserves is money that could have been
spent on fixing roads, storm drains, parks or other infrastructure.
167
•
•
•
ITEM NUMBER: B - 6
DATE: 02/27/07
The Adoption of Reserve Policies in California Cities by Anita Lawrence asked "What is
the amount of fiscally prudent reserve? How much would be enough to cover certain
events and develop a sense of security for the organization and the community? At
what level would the constituency begin to question it as too much? What is the risk
tolerance of the organization and the community? What criteria should be used to make
that decision?" There is no easy answer to these questions. Anita's research showed
that "...if you asked 100 city finance professionals these questions, very few would
provide the same mix of answers. The elements that are right for one city are entirely
wrong for another."
The real question is: What is the right amount of reserves for the City of Atascadero,
both at this point in time and for the foreseeable future? In order to formulate a reserve
policy, it is important to answer the following:
1. How broad is the City's revenue base?
2. How stable is the tax base?
3. How vulnerable is our revenue base to State or Federal political action?
4. What are the cash flow needs of the City?
5. How susceptible is the City to natural disasters or emergencies?
6. What is the City's policy on equipment and infrastructure replacement?
7. How important is it to our organization and constituents that we maintain
consistent service levels?
8. How important is it that the City has the ability to capitalize quickly on
opportunities that arise?
9. What future commitments has the City made that are not currently funded?
Although it is certainly not the main purpose, reserves also generate interest income.
Investment earnings is a General Fund revenue that is spent on ongoing operating
items such as police and fire. As we reduce reserves, we consequently reduce our
general fund income and this should be considered as part of the equation when
determining the correct reserve level for the City of Atascadero.
Measurement #1 — General Fund Revenue
One measurement to quantify an appropriate level of reserves concerns how broad a
range of General Fund revenues the City receives and what the future holds for such
revenue. Some cities have a very broad range of General Fund revenues not
associated with fees. For example, Pismo Beach and Morro Bay enjoy a large amount
of transient occupancy taxes (hotel tax). Other cities, such as Grover Beach and San
Luis Obispo, have a utility user tax. This is a percentage of the cost of all utilities used
by citizens of those cities, including gas, electric, phone, cable TV, and even the city's
own utilities of water, sewer, and garbage. Yet other cities have a gross receipts
business license tax that provides a large General Fund revenue.
100%
80%
60%
40%
20%
0%
ITEM NUMBER: B - 6
DATE: 02/27/07
Comparison of General Fund Revenues 0
Atascadero Arroyo Grover Morro Bay Paso Pismo San Luis
Grande Beach Robles Beach Obispo
■ Sales Tax ■ Property Tax E3 Franchise Fees
® TOT ■ Utility Users Tax ❑ Motor Vehicle In Lieu
i Other
Cities with fewer sources of General Fund Revenue will require a greater amount in
reserves in order to successfully weather a downturn in one revenue area. This is true
for the City of Atascadero. Transient occupancy tax netted only $480,000 in fiscal year
2005-2006, which is only 5% of what the City receives from property and sales taxes!
The City's modest business license tax resulted in only $162,470 in 2005-2006. Again,
this is about 2% of what property and sales tax will produce.* Now that a portion of VLF
is tied to property tax, property tax is an even larger piece of the pie, while VLF is
smaller, exacerbating the issue. In short, the City has a very narrow base of General
Fund tax revenue. Well over half of the General Fund depends on property and sales
taxes alone.
One reserve methodology dictates that that reserve levels should be tied to the
broadness of General Fund tax revenues sources. The greater number of revenue
sources require fewer layers of reserves. Conversely, the fewer number of revenue
sources require higher levels of reserves. As Atascadero's property tax and sales tax
revenues comprise $11.7 million of the $17.3 million in General Fund taxes, the City is
defined as having a narrow base of revenue -just two significant categories.
Includes property tax in lieu of vehicle license fees.
169
•
•
�J
•
ITEM NUMBER: B - 6
DATE: 02/27/07
Measurement #2 — Tax Base Stability
As discussed above, General Fund revenues for fiscal year 2005-2006 were $17.3
million. Sixty-eight percent of this was from taxes, with the balance coming from fees,
grants, and other sources. The fees and grants pay for specific services or projects.
While it is important to analyze the General Fund revenues as a whole, it is also critical
to examine the General Fund tax bblic safetyse taxes and parks, and they are e used to peally the bulk of
ort services for
which there are no fees, such asp
the City's discretionary funds.
To examine the tax base more
closely, it is helpful to break it down Property
further. Property tax comprises Total Tax Revenues Tax*
52%* of the tax base, sales tax
34%, and all other taxes make up
the remaining 14%. Property tax is
considered to be one of the more
stable sources of revenue;
however, the growth in this Sales Tax
Franchise
revenue varies with the strength of 34% ocher TOT Fees
the housing market. With the Taxes 4% 7%
relative affordability of housing in 3%
the City in comparison to other
markets, property tax revenues have shown slight growth during the past few years.
New housing developments and sales
dollar bas s ve benefited howevehe the true evenues. When
character of the
looked at on a per capita, constant
revenue becomes transparent. As shown in the graph below, property tax revenue
reflects the ebbs and flows of the market, but its trajectory is relatively flat. In other
words, there is relatively no growth in over half of the City's tax revenue base.
Moreover, because property tax comprises a full 52%* of the tax base, even small
percentage fluctuations can have a major impact in terms of dollars of revenues. Even
a 5% decrease could potentially take two police officers off the street.
{ Includes property tax in lieu of vehicle license fees.
170
90.00
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
ITEM NUMBER: B - 6
DATE: 02/27/07
Property Tax Per Capita (Constant $)
0" 'Ce
0�0 0e 000 00� o�,ti oCP 001 ooh o00 00A o°Z 000 0°° o°� o& o65 o0. o& o°o
ooh o°�
Another way to view the strength of property tax as a revenue is to compare Atascadero
with other cities in the county. The chart below shows that our community has the
lowes, per capita property tax in the county. It is true that in this county, each city has
its own unique characteristics which often make it hard to do comparisons. Even with
that in mind, however, this chart does make one thing painfully clear. Atascadero has
less money per person to spend on essential functions such as public safety and parks
that are critical to citizens of the community. In other words, the relative strength of our
dollars per capita is not as good as that of our neighbors.
Comparative Property Tax Revenue Per Capita
$300
$250
$200
$150
$100
$50
413
Sales tax is much more susceptible than property tax to fluctuations in the economy.
Thirty-four percent of the City's General Fund taxes comes from sales tax and 43% of
171
ITEM NUMBER: B - 6
DATE: 02/27/07
that stems from automobile sales and sales of building and construction materials,
segments of the economy that are vulnerable to recession. In fact, Atascadero is highly
reliant on two major retailers, Home Depot and Atascadero Ford Outlet. Twenty percent
of the City's total sales tax revenue is generated between these two companies. If
either one of these retailers decided to relocate out of the City; sales tax revenue would
drop significantly. A sluggish economy could potentially have a negative effect on the
vulnerable sales tax base. A two-year economic recession, which had the effect of
sustaining only a 10% reduction in retail sales in the City, would result in an $800,000
loss to the General Fund over the period.
The chart below depicts sales tax per capita, constant dollar, over the last 20 years.
Like property tax, it too shows evidence of the ebbs and flows of the market, but to a
greater extent. Atascadero started experiencing an increase in this revenue after Home
Depot came on line in fiscal year 2000-2001. The good news is that the City is holding
its own. The bad news is that the City is holding its own. Being familiar with the
fluctuations in the market, a decrease in revenues in future periods is all but guaranteed
and should be anticipated. Without sufficient reserves, critical services could suffer.
0 $90.00
$80.00
$70.00
$60.00
$50.00
$40.00
$30.00
$20.00
$10.00
Sales Tax Per Capita Constant Dollar
01 00 0°' oo O� 5`l 00 O? 00 06 01 00 O°' 0o O� O'�' 00 Off` 00 O`O
N°' NO N N N ,�°' �°' �O N N NO N°' ' `y0 `y0 `yo rO `yo `yo `y0
0�O 01'O� O°b Op �N, OcL O( Op` OI °�r° 01 Oz Og Op ON, Ol; OC Off` Oh
N NO Noy N N .<O N NO N '`O -� N CO TO (O CO rO RO
The strength of sales tax can also be compared to the other cities, as shown below in
the per capita comparison. Atascadero ranks 5t" of the 7 cities, with approximately
$144 in sales tax revenue per person. As with property tax, the City falls far behind the
county leaders in revenue per capita, and therefore our community experiences less
strength in each sales tax dollar than our neighbors.
172
300.00
250.00
200.00
150.00
100.00
50.00
ITEM NUMBER: B - 6
DATE: 02/27/07
Comparative Sales Tax Revenue Per Capita
FO
5
One silent thief comes in the form of internet transactions. These transactions, when
done via the internet, replace retail sales that the City would otherwise have earned
sales tax revenue for. This trend has steadily grown and will continue to do so, further
impacting future sales tax revenue.
Measurement #3 — State and Federal Action
When the State faced fiscal challenges in the early 1990's it simply transferred property
tax revenues from cities and counties in effect to itself (known as the ERAF I & II shifts).
In addition, the State reduced funding for counties, and in turn allowed counties to
recoup these lost revenues by charging cities for services such as collection of property
taxes and booking people into county jail. In the late 1990s, the State was in very good
financial position and desired to give constituents a tax break. The State did this by
reducing one City revenue (VLF) and promising to backfill it with a different one. As the
State's financial good fortune deteriorated, so did the State's promise to backfill
revenues.
Proposition 1A established new strong constitutional protections for the City's largest
sources of General Fund revenues including property tax and sales tax. Note however,
that although Proposition 1 A protects local government from increased State raids, the
ERAF shift already in place continues annually to this day and will remain in the future
even with Proposition 1 A.
While Proposition 1 A has reduced the political risk to City finances, the State may still
delay payments and "borrow" from cities in times of State need. In addition to this,
Proposition 1A has not been tested yet, and as all entities are when facing financial
crisis, the State has been very creative in the past when its financial back was against
173
•
•
1-1
ITEM NUMBER: B - 6
DATE: 02/27/07
the wall. Current rumblings from the State have put us on notice that the State may be
looking to cities once again in the near future to help bail them out.
Cities are also at risk from ballot measures and other political actions. One example of
this would be Proposition g0, which was defeated in the November election. Had this
ballot measure passed, the cost to state and local governments in California would have
been in the billions of dollars.
Although in a better position than in years past, the City's financial well-being continues
to be vulnerable to political action.
Measurement #4 — Cash Flows
The cash flow needs of the City have a direct bearing on the amount of reserve needed.
Unlike many private organizations and businesses with a steady cash stream, the City
receives large portions of its annual revenues in chunks, twice a year. The fiscal year
begins in July and ends in June. During the summer months, the City incurs more
expenses for fire reserves, recreation programs, and capital projects than during other
months of the year. However, the City does not receive its first fiscal year injection of
property tax until late December, and then waits to receive the rest in late April. In other
words, the City's receipts go down from April through November while the City's
disbursements go up during the same period.
Disbursements'
--Receipts
Recent changes in state legislation have exacerbated the City's cash flow situation.
The exchange of monthly sales tax revenue
and monthly motor vehicle in -lieu fees for the
semi-annual sales tax in lieu and property tax
in -lieu of VLF, has increased the cash flow
gap. Over 40% of the City's General Fund
revenues now come in late December and in
h
late April. For example, at June 30, 2006 t e
General Fund had a cash balance of $7.8 million, but at November 30, 2006 the cash
balance had dropped to only $4.0 million. This is an annual $3.8 million cash flow gap.
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ITEM NUMBER: B - 6
DATE: 02/27/07
Another element that affects cash flow is the amount of projects being undertaken. The
construction of Lewis Avenue Bridge, the Youth/Community Center, and the renovation
of the Historic City Hall are just three of the many projects to which the City is financially
committed. These projects require significant cash flow. Grants fund many of these
projects, which is a terrific source of
Budgeted Cash
grants, meaning that
Balance
Fund
6-30-07
CDBG
$ (524,200)
Local Transportation Fund
(567,000)
Circulation Impact Fees Fund
(889,000)
Park Impact Fees
(568,000)
Prop 12 Funds
(298,890)
Youth Center
(4,372,000)
$ (7,219,090)
projects, which is a terrific source of
funding. However, these are reimbursable
grants, meaning that
the City must first
expend the funds
and then request
reimbursement.
Depending on
circumstances of the
grant and the lead
agency, it could be
anywhere from one
month to 18 months
before the City has
recouped its funds.
The potential cash sources for these grant -
funded projects are severely limited by legislative and other restrictions that are placed
on the City's funding sources. This means that the General Fund will be tapped once
again to front the cash for these projects. If the City were to complete all of its current
year budgeted projects by June 30, 2007 and reimbursement time frames are similar to
those experienced by the City in the past, the General Fund would have to spend $7.2
million of its cash reserves, advancing the money to other funds. (We believe that the
number will be less than this, as construction time frames for the Youth Center will take
longer than June 30, 2007.) The General Fund would recoup these funds as soon as
the State reimburses the City, however the General Fund would be out the cash until
that time. The City is at a critical point in time as far as future commitments are
concerned.
The General Fund reserve is largely the focus of this analysis since this is the fund over
which the Council may exercise considerable discretion. However, the City has over 40
funds in total. As stated before, many of these funds carry legal restrictions on how
they can be spent. For example, Gas Tax Fund money must be spent on street
maintenance and cannot be used to hire additional police officers. It is permissible, in
some funds, to loan money to other funds. If the Wastewater Fund had excess cash for
example, and the General Fund needed cash, the Wastewater Fund could loan the
General Fund money. This may be one possible option to reduce City reserves overall.
The reserve strategy could be built to view fund reserves globally, in essence reducing
individual fund stability, but increasing overall reserve efficiency. This option does not
come without concern, however. Levels must be constantly monitored for current
stability and forecasted for future stability. Using the above Wastewater Fund example,
if the Wastewater Fund loaned most of its excess cash to the General Fund, the
Wastewater Fund may find itself unable to fulfill its own capital project obligations.
While following this path is the leaner strategy, it would require more frequent and
accurate financial predictions, and thus, carries more risk.
175
•
•
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ITEM NUMBER: B - 6
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0 Measurement #5 - Natural Disasters or Emergencies
As defined by the City's Hazard Mitigation Plan, Atascadero is subject to some
potentially devastating disasters. The San Simeon Earthquake was enough to shake us
into reality regarding the costs of natural disasters. The quake severely damaged the
Historic City Hall Administration building and the Printery, and caused thousands of
dollars in damages to Fire Station #1, the Police Station, the Wastewater Treatment
Plant, and numerous roads and infrastructure around the City. Fortunately, FEMA and
OES have paid for a large portion of the repairs thus far. However, as discussed above,
the City must pay for the costs of repair before requesting reimbursement from these
agencies. At a cost of over $30 million to the City, recovery from the earthquake means
that the City must be financially prepared to pay the majority of this cost before being
reimbursed. Additionally, a significant portion of these costs are not reimbursable under
FEMA/OES policy, and the City is required to absorb them.
The City's natural rural beauty and mountainous terrain unfortunately also make it a
target for devastating wildfire. In fact, the threat of a wildland fire is so great that the
federal Department of Homeland Security will be funding a cooperative exercise this
Spring, using nearly all local jurisdictions in a simulation training for a fire that starts in
Atascadero at Highway 41. The financial threat to the City of such a fire is of
astronomical proportion. Although the City is a party to mutual aid fire response
agreements, this only covers the first twelve hours of firefighting time for the use of
trucks, bulldozers and hand crews from neighboring jurisdictions. If the firefighting goes
on beyond that first twelve hours, the City foots the bill for everything from the first
moment outside help arrives until they leave. Those costs can add up very quickly: A
strike team, which includes five engines with 14 to 28 firefighters per engine, can cost
$10,000 to $15,000 per day plus the cost of feeding the crews and any reimbursed
expenses for damaged equipment. To give some perspective, the recent 7 -acre fire at
north EI Camino Real used the equivalent of five strike teams. In addition, if a fire was in
terrain that necessitated the use of firefighting aircraft, the cost could range from $1,000
per hour for a helicopter with no crew to $9,000 per hour for a forest service helicopter
with a crew of 22 to 24 firefighters. This hourly rate does not include the cost of fuel for
the aircraft. Clearly, even a mid-size wildfire of 300 acres would put a huge financial
burden on the City. Additionally, if any city structures were damaged, it would be the
City's responsibility to provide an alternate location to conduct City activities.
Other potential emergencies have been identified, such as flooding, multiple casualty
accidents, acts of terrorism, and major hazardous materials spills associated with cargo
coming through town on either Highway 101 or on the railroad.
Any natural disaster or emergency could also have the compounding effect of slowing
the local economy, thus potentially reducing General Fund revenues and exacerbating
the situation even further.
•
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ITEM NUMBER: B - 6
DATE: 02/27/07
The City is fully insured against property damage and liability claims. Additionally,
Atascadero is very aggressive in applying for all applicable grants, when available,
particularly to pay for the cost of responding to emergency situations. Unfortunately,
grants are not always available, and at times, the City will need to foot the bill when
emergencies arise. Even when grants are available to defray costs, as is the case for
the earthquake recovery effort, the City must have reserves to cover the costs until the
City can be reimbursed.
Measurement #6 — Asset Replacement
The repair and replacement of existing assets is a large commitment that is not
reflected in traditional governmental budgeting and reporting, yet is a critical part of any
reserve or funding strategy. The City of Atascadero owns large amounts of assets that
have lives longer than a year: streets, storm drains, computers, playground equipment,
fire hoses, ball field lights, street signs, fire stations, radar equipment, vehicles,
wastewater treatment plant, zoo exhibits, City Hall, and others. Replacing these items
takes large influxes of cash at irregular intervals. For example, a storm drain culvert
typically lasts about 75 years. The City may have to clean out the culvert on occasion,
but in general for the 75 years of the culvert's life, the City has to spend very little cash
on that culvert. Now in year 75, when that culvert fails, the City will have to expend a
very large amount of cash to replace that culvert.
The use and replacement of capital assets becomes a very easy item to ignore
especially in times of economic hardship. The necessity of waiting until an asset
completely fails before replacing it becomes the rule rather than the exception. The City
of Atascadero is not immune to this budget balancing strategy.
This strategy works in the short term, but of course does not work in the long term. As
long as the assets are still functioning, the City is in good shape; however when the
assets fail, the City has three choices:
1. Reduce Service Levels — For some items, the City may elect to not replace
assets, but instead to just do without, as has been the case with items such as
the playground equipment at Paloma Park. This typically results in a service
level reduction for the community but may be the most prudent solution at the
time. This solution typically does not work for life safety assets where there is
minimal community tolerance for reduced service levels. (One cannot imagine a
situation in which the community would say that it is okay for the police
department not to have running vehicles.)
2. Debt Finance Replacement of the Asset — Financing replacement of an asset
either through bonds, leases or some other type of loan is always a viable
solution once an asset fails (assuming that the City has good credit). The
downside of purchasing/constructing assets using loans is, of course, that the
City would then have to find money within its annual operating budget to pay
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ITEM NUMBER: B - 6
DATE: 02/27/07
back not only the principal amount, but interest as well. Assuming no change in
City revenues, this would also result in a reduction of service levels as programs
were cut in order to make payments on the debt.
3. Replace the Assets Using Current Reserves — The City may also accumulate
reserves in order to replace certain assets, certain groups of assets, or have a
general emergency replacement fund for those items which become critical at
any given time. The City also earns interest on these reserves, helping defray
the cost of replacing the asset when necessary. The downside of this strategy is
that the public sees this as money that can be spent now on new assets. (Worry
about tomorrow, tomorrow.)
Because the City had deferred the replacement of even the simplest fixed assets in
order to balance its budget, by the mid 1990s, things had reached critical mass. The
City was suffering the embarrassment of having police cars routinely break down while
responding to a call, departments trying to complete tasks with only one working
computer in the department, and of course a failing road and infrastructure system. As
part of the 1998 Financial Plan, Council adopted a strategy to go about establishing
replacement reserves for the most critical day to day assets.
Today an annual amount is charged to each department for replacement of its
computers and vehicles. These reserves are fully funded as part of the Technology
Maintenance & Replacement Fund and the Vehicle & Equipment Replacement Fund.
The Council also set strategies to begin funding equipment replacement; however due
to budget constraints, the City has not been able to include a full year's equipment
replacement amount in the budget and the deficit from years of not funding this reserve
still exists. The City has, however, been very successful in obtaining public safety
grants in recent years, which have helped to replace items such as breathing
apparatuses for the fire department and emergency communications equipment for the
police department. As other agencies are also looking for alternate means of funding,
and state and federal agencies run up against tighter budgets, the availability of grant
funds is reduced and the competition for them has increased.
Council's strategy for the building replacement reserve has been to attempt to fund an
estimated full year's annual replacement each year and look for opportunities to reduce
the accumulated reserve deficit from previous years. Since instituting the annual
transfer to the Building Maintenance & Replacement Fund, the City has spent the
majority of this on much needed repairs of deferred maintenance items, leaving very
little in building replacement reserves.
Road maintenance is another area with a reserve deficit. It is estimated that the City of
Atascadero needs to spend approximately $2,750,000 annually to maintain it's over 140
miles of road. (This annual expenditure would not improve the roads, but only keep
them in the shape they are in today.) At Council's direction, the Atascadero Roads
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ITEM NUMBER: B - 6
DATE: 02/27/07
Program was developed to focus the City's efforts on maintaining and protecting the
roads of Atascadero in an organized, efficient and cost-effective manner. Since the
inception of the Atascadero Roads program, the City has used a variety of funding
sources including LTF Funds, Street Impact Fee Funds, Traffic Congestion Relief Funds
and competitive grant funds, along with an annual General Fund contribution of
$250,000 to make considerable progress toward the backlog of City road maintenance
issues. However, there still remains a large accumulation (over $30 million) of road
maintenance issues that need to be addressed.
Unknown Items
Annual Reserve
Fund
Requirement
2005-2006
Reserve Fund
Strategy
Reserve (Deficit)
Balance 6-30-06
Street Maintenance
$ 2,750,000
$ 1,193,000
$ 130,700,000
Building Replacement
606,000
313,300
13,741,000
Technology Replacement
89,930
89,930
-
Vehicle Replacement
231,080
231,080
-
Equipment Replacement
310,000
35,000
(1,397,000
Parks Infrastructure
Replacement
200,000
-
3,793,000
Unknown Items
The City's assets include more than just buildings, equipment, vehicles, roads, and
computers. Also included are storm drains, catch basins, manholes, bridges,
sidewalks, curbs, gutters, medians, traffic signals, park infrastructure and parking lots.
Because of funding limitations, there is no current funding of reserves for these items.
The reserve deficit for these items is estimated to be over $34 million. The City has
been able to address failure of these items as they arise, either by not funding
replacement, or by using reserves; however as the storm drains increasingly begin to
fail and the park infrastructure continues to deteriorate, this strategy will not work in the
long run.
Measurement # 7 — Service Level Consistency
Another issue to consider is how important it is to the organization and constituents that
services levels are consistently maintained. Looking back a decade and a half ago, this
was a key concern. A less fiscally conservative policy was in effect during that time,
and when the economy became sluggish, reserves were insufficient to carry the City
through the tight times. Services were cut. Many families had to seek alternate sources
for youth recreational activities. Parks and Public Safety services were at a bare
minimum. Employees were laid off. The few employees that remained to run the City
179
•
Estimated at
several million
Storm Drain Replacement
unknown
-
dollars
Estimated at
Other Infrastructure
several million
Replacement
unknown
1
dollars
The City's assets include more than just buildings, equipment, vehicles, roads, and
computers. Also included are storm drains, catch basins, manholes, bridges,
sidewalks, curbs, gutters, medians, traffic signals, park infrastructure and parking lots.
Because of funding limitations, there is no current funding of reserves for these items.
The reserve deficit for these items is estimated to be over $34 million. The City has
been able to address failure of these items as they arise, either by not funding
replacement, or by using reserves; however as the storm drains increasingly begin to
fail and the park infrastructure continues to deteriorate, this strategy will not work in the
long run.
Measurement # 7 — Service Level Consistency
Another issue to consider is how important it is to the organization and constituents that
services levels are consistently maintained. Looking back a decade and a half ago, this
was a key concern. A less fiscally conservative policy was in effect during that time,
and when the economy became sluggish, reserves were insufficient to carry the City
through the tight times. Services were cut. Many families had to seek alternate sources
for youth recreational activities. Parks and Public Safety services were at a bare
minimum. Employees were laid off. The few employees that remained to run the City
179
•
ITEM NUMBER: B - 6
DATE: 02/27/07
were overworked and frustrated. Morale was at an all time low. Recruitment during the
recovery period was difficult at best. That fear of instability and lay offs is still alive
today in the minds of many employees and employee associations. The fiscal
sustainability policy that is currently in effect is that of putting aside reserves in good
times and then using those reserves during down periods to achieve stable operations.
This was a critical step in 1992 on the path to recovery. The important question to ask
now is, is this policy still relevant? Staff believes it is. The constituency and employees
are expecting stability in the organization more than ever. It builds confidence in the
people to know they can depend on their government (and their employer) for their
needs and services, regardless of the state of the economy.
Measurement 8 — Opportunities
Previous Councils have wanted the flexibility to take advantage of opportunities as they
arose. Reserves have been a tool to achieve such goals. The purchase of the Hay and
Feed property and Paloma Park were opportunities that came up quickly. Council was
able to maximize those opportunities and purchased both properties. Financing can be
another option to use in this type of situation, but at times procuring financing can take
longer than expected, and opportunities may dissolve. Staff firmly believes that it
continues to be important to have reserves that give the Council flexibility with such
opportunities.
! Measurement 9 — Future Commitments
The City has made financial obligations that will affect future budget cycles. For
example, when construction is complete on the Youth/Community Center, the Center
will require an operating budget that is estimated to be at least $500,000 annually. In
an effort to address some of the reserve deficits in buildings and streets, the Pavilion is
scheduled to receive much needed improvements of approximately $150,000, the
Police station will receive repairs to the lobby and a new roof for $50,000, and one
additional mile of road will be paved annually. Maintenance on new assets such as the
downtown streetscape, creek trails, and neighborhood parks (in the communities of
Apple Valley, De Anza, and Las Lomas) will also be required. The City continues its
commitment to public safety through additional expenditures in Police Department
recruiting, and expands resources for the community with the addition of an affordable
housing management assistant. All of these commitments are valuable to the
community, and it is the City's responsibility to ensure that there are sufficient resources
to fulfill these obligations.
Interest Earnings
The measurements discussed in this document provide guidelines to a thought process
that should be undertaken when developing a financial reserve policy. But there is one
aspect that is often overlooked when deciding on the appropriate level of reserves. The
• City's reserves are invested; therefore, they generate interest revenue. This interest on
:m
ITEM NUMBER: B - 6
DATE: 02/27/07
reserve funds can be viewed as a kind of `endowment' that provides additional General
Fund operating revenues that can fund important services to residents. Conversely, as
reserves are spent and not replaced, that `endowment' disappears along with the
reserves, further depleting the availability of funding for such things as parks
maintenance and public safety.
Look at the Big Picture
Nine criteria have been analyzed in order to ascertain what constitutes a prudent
reserve for the City of Atascadero. While each of these is an important measurement,
they should not be looked at individually but instead as a whole. They must also be
considered within the framework of the financial picture for the entire organization rather
than just the General Fund.
If each reserve was to be considered individually, it might be recommended that the City
reserve 10% of sales tax in case a major sales tax provider closes its doors, plus three
months' worth of expenditures for natural disasters, plus $3.8 million for annual cash
flow needs, plus $2 million on hand just in case an opportunity comes up, etc. Each
item listed is an individual event, and, in theory, could all happen at the same time, but
the risk of that happening is minimal. It would be very conservative to keep the
cumulative amount of what would otherwise be prudent individual reserves. Instead it
may be sensible to reserve for a more likely combination of events (such as the need for
our annual cash flow obligation and the loss of State revenue at the same time) while
having a contingency plan for the more unlikely events (a major natural disaster, a once
in a lifetime opportunity and the need for our annual cash flow obligation all at the same
time.)
In the event the City's General Fund could not meet its cash needs because of an
unlikely string of events, there may be other places to look within the organization. For
example, as the Wastewater Fund has an available cash balance that the General Fund
can borrow in an emergency situation, the need for redundant reserves in the General
Fund goes down. If the other funds of the City have very few cash reserves, the
General Fund loses that "safety valve" and may consider the need to increase its
reserves.
Recommendations
General Fund reserves are at an all time high, but this is expected as part of the City's
overall financial strategy of putting money away in the good times to carry us through
the bad times. In line with this strategy, the City should have its highest level of
reserves just prior to an economic slowing. This way, the City can use those reserves
to carry it through the down times and into the next economic boom. Staff believes that
an economic slowing is just on the horizon and recommends that the City maintain its
policy of accumulating its reserves in periods of abnormal revenue growth and using 0
181
ITEM NUMBER: B - 6
DATE: 02/27/07
those reserves in periods of slow or no growth. This reserve amount should ebb and
flow with the City's normal economic cycle.
It is also recommended that the General Fund maintain at least the prior year's
maximum ongoing cash flow needs in reserves. This would prevent the necessity of the
City having to borrow funds to meet its regular operating activities. Staff further
recommends that the Council maintain a very conservative project cash flow reserve for
the next few years. The restoration of the Historic City Hall building (an estimated $30
million project), and the construction of the Youth Center (over $5 million), are major
capital projects that are being funded in large part through reimbursement grants. Staff
will be evaluating and analyzing tth timing evaluate ncash flowstrategiesategiesent payments
thethroughout
larger
Youth Center Project in order o
Historic Cityhall Project.
Staff also believes that it is prudent that the City always maintain an amount equal to
three months of General Fund expenditures in reserves in order to insulate the City from
the effects of unexpected events such as raids from the State, large economic swings,
or natural disasters. However, with the current year's need for a conservative cash flow
reserve and the availability of Wastewater funds in the event of an emergency, staff
believes that an overlap of this reserve with the cash flow reserve is appropriate.
Staff further recommends that Council continue fully funding replacement reserves for
technology and vehicles, and partially funding reserves for streets, buildings, and
equipment. Staff will continue to look for opportunities to decrease these reserve
deficits through grants and other funding sources.
Conclusion
It is important that the City of Atascadero maintain a prudent level of reserves. The City
has exposure to certain risk factors when looking at future revenues. What constitutes a
prudent level of reserves is different for each city. There is, however, a series of
measuring tools by which the City can examine its financial base and determine an
appropriate level of reserves for the City. Using these tools, it has been suggested that
the amount of $7.2 million, roughly
bleat has beenual to / of the City's present
not d that the reserves
General Fund operating budgetis not unreasonable.
of the City of Atascadero serve in an endowment -like fashion that provide General Fund
operating income of approximately $325,000 in interest earnings. Any consideration to
reduce reserves by allocating funds to a capital project must also consider this negative
effect on the City's operating budget.
•
182
•
•
•
183
0
Atascadero City Council
Staff Report —City Manager's Office
ITEM NUMBER: B - 7
DATE: 02/27/07
Request to Rename Traffic Way
(Atascadero Main Street Association Board of Directors has requested that
the City change the name of Traffic Way between E/ Camino Real
and Tunitas Avenue.)
RECOMMENDATION:
Council direct staff on how to proceed with the request from the Atascadero Main Street
Association to rename Traffic Way.
DISCUSSION:
On December 13, 2006, the Atascadero Main Street Association Board of Directors
voted to request that the City change the name of Traffic Way between EI Camino Real
and Tunitas Avenue. A letter confirming this action was sent to the City and is attached
(Attachment A).
The request is consistent with the "Downtown Revitalization Priorities and Policies"
approved by the City Council in March 2005 as part of the Downtown Revitalization
Plan. One of the priorities was to "support the renaming of Traffic Way to a more
inviting and tourist friendly name."
Staff is requesting direction from the Council on whether or not to proceed with the
street renaming. Because renaming the street may cause some inconvenience to
property and business owners in the area, a public process is recommended. Such a
process could be coordinated by staff or the Main Street Association.
FISCAL IMPACT:
Unknown at this time, however there would be a cost to make and install new street
signs at four intersections in the downtown area. Additionally, property and business
owners in the affected area would need to change stationary and marketing materials to
40 reflect the new address.
ATTACHMENTS:
Attachment A: Request from Atascadero Main Street Association
ATASCADERO MAIN STREET
Marcia Torgerson
Atascadero City Hall
6907 El Camino Real
Atascadero, CA 93423
Dear Marcia,
This letter will serve to inform you officially of the Main Street Board's position re: the
renaming of Traffic Way.
At its regular meeting on Dec. 13, 2006, the Board voted to request the city change the
name of Traffic Way between El Camino Real and Tunitas Ave. Appropriate time should
be given businesses in this area to change advertising, letterhead etc.
Please forward this request to the City Council and advise us as to when the issue will be
agendized.
Thank you for your assistance.
Sincerely,
)
VjOian Michel
President, Main Street Board of Directors
5901 East Mall — P.O. Box 3090 — Atascadero, CA 93422
(805) 462-0177 — Fax: (805) 462-0173 — email: info@atascaderomainstreet.org
185 Non -Profit 501-c(3) — 77-0573062
0
I*