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TBID_2026-03-18_Special Meeting AgendaPacket
CITY OF ATASCADERO ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT SPECIAL MEETING AGENDA IN-PERSON MEETING INFORMATION: The Advisory Board for the Atascadero Tourism Improvement District (ATBID) meeting will be in- person only and members of the public wanting to participate may attend the meeting in-person. HOW TO SUBMIT PUBLIC COMMENT: Individuals wishing to provide public comment may attend the meeting in the Club Room on the Fourth Floor of City Hall, 6500 Palma Avenue, Atascadero, CA 93422. If you wish to comment but not in-person, please email public comments to ATBID@atascadero.org. Such email comments must identify the Agenda Item Number in the subject line of the email. The comments will be forwarded to the ATBID Advisory Board and made a part of the administrative record. To ensure distribution to the ATBID Advisory Board prior to consideration of the agenda, the public is encouraged to submit comments no later than 10:00 am the day of the meeting. All correspondence will be distributed to the ATBID Advisory Board, posted on the City’s website, and be made part of the official public record of the meeting. Please note, email comments will not be read into the record. Please be aware that communications sent to the ATBID Advisory Board are public records and are subject to disclosure pursuant to the California Public Records Act and Brown Act unless exempt from disclosure under applicable law. Communications will not be edited for redactions and will be printed as submitted. AMERICAN DISABILITY ACT ACCOMMODATIONS: Any member of the public who needs accommodations should contact the City Clerk’s Office at cityclerk@atascadero.org or by calling 805-470-3400 at least 48 hours prior to the meeting or time when services are needed. The City will use their best efforts to provide reasonable accommodations to afford as much accessibility as possible while also maintaining public safety in accordance with the City procedure for resolving reasonable accommodation requests. ATBID Advisory Board agendas and minutes may be viewed on the City's website: www.atascadero.org/agendas Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda are on file in the office of the City Clerk and are available for public inspection on our website, www.atascadero.org. Contracts and Resolutions will be allocated a number once they are approved by the ATBID Advisory Board. The Minutes of this meeting will reflect these numbers. All documents submitted by the public during ATBID Advisory Board meetings that are made a part of the record or referred to in their statement will be noted in the Minutes and available for review by contacting the City Clerk's office. All documents will be available for public inspection by appointment during City Hall business hours. Page 1 of 32 CITY OF ATASCADERO ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT SPECIAL MEETING AGENDA Wednesday, March 18, 2026, at 2:30 P.M. City of Atascadero, Club Room, 4th Floor 6500 Palma Ave. Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson, Patricia Harden, SpringHill Suites by Marriott Vice Chairperson, Amar Sohi, Holiday Inn Express & Suites Board Member, Clint Pearce, Madonna Enterprises Board Member, Sarah Maggelet, Templeton Vacation Rentals Board Member, Chris Oh, The Carlton/ Everlygrove Property Mgmnt. PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take action to direct the staff to place a matter of business on a future agenda. PRESENTATION: 1. Atascadero Economic Development Update Deputy Director of Economic Development, Loreli Cappel A. CONSENT CALENDAR: 1. ATBID Board Draft Action Minutes – February 18,2026 Regular Meeting Minutes ▪ Recommendation: ATBID Advisory Board approve February 18, 2026, Regular Meeting Draft Action Minutes. [City] B. BUSINESS ITEMS: 1. California Mid-State Fair 2026 Sponsorship Program Details ▪ Fiscal Impact: None. ▪ Recommendation: ATBID Advisory Board receive and file recap of the California Mid- State Fair (CMSF) Sponsorship Program Details. [CMSF/ Gina Fitzpatrick] 2. Budget Update, Central Coast Zoo Attendance by Region Report & Performance Results ▪ Fiscal Impact: None. ▪ Recommendation: ATBID Advisory Board receive and file the Budget update, Central Coast Zoo Attendance by Region Report & Performance Results. [City] Page 2 of 32 C. UPDATES: 1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons] 2. Marketing Update. [Verdin Marketing] 3. City Business and Administrative Update. [City] D. BOARD MEMBER COMMENTS: E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items) 1. ATBID Annual Reserve Discussion (April). 2. Quarterly Marketing Recap (April). 3. County update from Supervisor Heather Moreno (April). 4. ATBID Annual Budget Assessment Approval (May). 5. Event recap for Christmas at Santa Margarita Ranch (May). 6. Event recap & renewal for Garden Lights & Winter Nights (May). F. ADJOURNMENT: Page 3 of 32 This Page Intentionally Left Blank Page 4 of 32 ATBID | 03/18/26 | Item A1 CITY OF ATASCADERO ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA DRAFT MEETING MINUTES Wednesday, February 18, 2026, at 1:00 P.M. City of Atascadero, Club Room, 4th Floor 6500 Palma Ave. Atascadero, California CALL TO ORDER: Chairperson Harden called the meeting to order at 1:04 P.M. ROLL CALL: Present: Board Members Clint Pearce, Vice Chairperson Sohi, Chairperson Harden Vacant: None. Absent: Board Members Sarah Maggelet and Christopher Oh Staff Present: Terrie Banish, Director Community Services & Promotions PUBLIC COMMENT: Chairperson Harden opened public comment. The following citizens provided public comment: None Chairperson Harden closed public comment. A. CONSENT CALENDAR: 1. ATBID Board Draft Action Minutes – January 21, 2026, Regular Meeting Minutes ▪ Recommendation: ATBID Advisory Board approve January 21, 2026, Regular Meeting Draft Action Minutes. [City] MOTION BY: Pearce SECOND BY: Oh 1. Approve Consent Calendar. AYES (3): Pearce, Sohi, Harden ABSENT (2): Maggelet, Sohi VACANT (0): None. Passed 3-0 1:07 Board Member Maggelet arrived. Page 5 of 32 ATBID | 03/18/26 | Item A1 B. BUSINESS ITEMS: 1. Atascadero Fall Festival 2025 Event Recap & 2026 Event Sponsorship Renewal Request ▪ Fiscal Impact: Up to $25,000. ▪ Recommendation: ATBID Advisory Board: 1. Receive and file recap of the marketing results of the November 2025 Atascadero Fall Festival. 2. Provide staff direction on the 2026 event support request renewal. [En Fuego Events/ Andres Nunos] Andres Nuno from En Fuego Events presented the items and answered questions from the board. PUBLIC COMMENT: Chairperson Harden opened public comment. The following citizens provided public comment on this item: None. Chairperson Harden closed public comment. MOTION BY: Pearce SECOND BY: Maggelet 1. The Board received and filed the marketing results of the November 2025 Atascadero Fall Festival 2. The Advisory Board motioned to move forward with 2026 new event date and event support for $25.000. AYES (3): Pearce, Maggelet, Harden NAYES (1): Sohi ABSENT (1): Oh VACANT (0): Passed 3-1 2. Central Coast Craft Beer Festival 2025 Event Update ▪ Fiscal Impact: None. ▪ Recommendation: ATBID Advisory Board receive and file the Central Coast Craft Beer Consortium’s event update for the Central Coast Craft Beer Festival to be held on March 21, 2026. [En Fuego Events/ Andres Nunos] Andres Nuno from En Fuego Events presented the item and answered questions from the board. PUBLIC COMMENT: Chairperson Harden opened public comment. The following citizens provided public comment on this item: None. Chairperson Harden closed public comment. The Board received and filed the Central Coast Craft Beer Consortium’s event update for the Central Coast Craft Beer Festival. Page 6 of 32 ATBID | 03/18/26 | Item A1 3. ATBID Advisory Board Review Monthly Meeting Times ▪ Fiscal Impact: None. ▪ Recommendation ATBID Advisory Board to revisit and provide staff direction to move meeting times on the 3rd Wednesday of the month from 1:00 pm – 3:00 pm back to 2:30 -4:30 pm or leave it in place [City]. Director Banish with the City presented the item and answered questions from the Advisory Board. PUBLIC COMMENT: Chairperson Harden opened public comment. The following citizens provided public comment on this item: None. Chairperson Harden closed public comment. MOTION BY: Pearce SECOND BY: Sohi 1. The Board motioned to move meeting times on the 3rd Wednesday of the month back to 2:30-4:30pm. AYES (4): Pearce, Maggelet, Harden, Sohi NAYES (0): ABSENT (1): Oh VACANT (0): Passed 4-0 4. Budget Report Update & Performance Results ▪ Fiscal Impact: None. ▪ Recommendation: ATBID Advisory Board receive and file the Budget Report & Performance Results. [City] Director Banish with the City presented the item and answered questions from the Advisory Board. PUBLIC COMMENT: Chairperson Harden opened public comment. The following citizens provided public comment on this item: None Chairperson Harden closed public comment. The Board received and filed the Budget Report & Performance Results. C. UPDATES: 1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons] 2. Marketing Update. [Verdin Marketing] 3. City Business and Administrative Update. [City] D. BOARD MEMBER COMMENTS: Board Members request Heather Moreno present at a future meeting to discuss updates on county events. E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items) 1. Annual Reserve discussion (March). 2. ATBID Annual Budget Assessment Approval (May). Page 7 of 32 ATBID | 03/18/26 | Item A1 3. California Mid-State Fair 2026 Sponsorship Program (March) ▪ 2026 CMSF Annual Awards – Friday, March 27, 5:30 pm, Paso Robles Event Center 4. Lodging Owners Meeting for Board Terms: February 18, 2026, at 3:30 pm, City Hall 5. Quarterly Marketing Recap (April). 6. Upcoming City Council Meeting Industry Related Items: ▪ Short Term Rental Management Report – February 24th City Council Meeting, 6 pm F. ADJOURNMENT: Chairperson Harden adjourned the meeting at 2:22 P.M. MINUTES PREPARED BY: ______________________ Ashley Zamora Recreation Coordinator Page 8 of 32 CITY OF ATASCADERO ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT STAFF REPORT Item B1 3/18/26 California Mid-State Fair 2026 Sponsorship Program Details RECOMMENDATION: ATBID Advisory Board receive and file recap of the 2026 California Mid-State Fair (CMSF) Sponsorship Program Details. BACKGROUND: Each year, the California Mid-State Fair (CMSF) provides the City of Atascadero and the ATBID with the opportunity to be a part of the annual sponsorship program. The level of sponsorship is $7,500 and the City and the ATBID share the cost of the program. At the end of 2025, the City met with Fair staff to talk about opportunities into 2026 at the same sponsorship level of the $7,500 with possibly new sponsorship tie-ins during the timeframe of the event along with VIP passes/parking, access to sponsor concert reception area, concert and fair admission ticketing program for Visit Atascadero promotions, sponsor tie-in with branded Visit Atascadero/ Zoo glasses for the wine and distilled spirits awards, sponsor tie-in with Visit Atascadero on Fair’s Instagram promotion, along with sponsor mentions and signage during the fair. The City would like to continue sharing this sponsorship expense with the ATBID as it is a program that promotes both tourism and our local community. DISCUSSION: In January 2026, the ATBID Board along with the City approved moving forward with the sponsorship with the opportunity to bring the California Mid State Fair back to another meeting to discuss different tie-in opportunities during fair time. Those requests included being the Fair’s “Official Lodging Vendor Partner” and to be able to tie in with other events happening at the Fair from the official kick off to events during the fair. There will be an oral presentation at the ATBID meeting from the California Mid-State fair to review these opportunities. FISCAL IMPACT: None. ATTACHMENT: 1. 2026 California Mid-State Fair Sponsorship Details Page 9 of 32 CALIFORNIA MID-STATE FAIR – P.O.BOX 8, PASO ROBLES, CA 93447 GINA FITZPATRICK SPONSOR@MIDSTATEFAIR.COM 805-239-0655 SPONSORSHIP DETAILS (not official agreement) CITY OF ATASCADERO/VISIT ATASCADERO 6500 PALMA AVENUE, ATASCADERO, CA 93422 TERRIE BANISH – (805) 235-2539 – tbanish@atascadero.org Scope of Work Contractor agrees to provide to the State, California Mid-State Fair, in Paso Robles, California, the following sponsorship: Contractor agrees to: 1.) Pay to the State the sum of $7,500 cash per year of agreement, no later than May 15, 2026. 2.) Term of this agreement is JAN 1, 2026 – DEC 31, 2026. 3.) All sponsorship monies shall be paid in full no later than and in amounts no less than the payment terms listed above in Item 1. Sponsorship benefits may be revoked or paused if any scheduled payment is not made on time and in full. In exchange for the above, State agrees to provide the Contractor with the following: 1.) Advertising & Exposure a. Business Listing in Official Daily Schedule. b. Business Logo/Link on CMSF Website (www.midstatefair.com). c. Signage – (All signs shall be supplied to the State by Contractor using lightweight, 1/4-inch corrugated plastic material for sign. State will hang sign(s) at no charge to Contractor. Contractor to maintain, update and/or replace sign should sign fade or new logo is needed) i. One (1) Equestrian Center (4’ x 8’) Sign. 2.) Hospitality a. Twelve (12) Single-Day Admission Passes which will give you complimentary admission one day of the Fair. b. Two (2) Season VIP/Photo Passes which will give you complimentary admission each day of the Fair. c. One (1) VIP Parking Pass which will give you complimentary admission to the Oak Tree Lot, located on Riverside Avenue, across the street from the South Gate Entrance/Exit. d. Complimentary Admission to the CMSF Hospitality Tent each term year. The Tent is located inside the Main Grandstand Arena and features light appetizers, complimentary water/soda, a full no-host bar, WIFI, and upscale bathrooms. e. $750 VIP Ticket Credit which will allow you to purchase concert tickets, admission passes and/or carnival ride tickets. All concert tickets will be in our sponsor hold section. 3.) Special Programming a. Contractor to be sponsor of Get Crafty Awards & Tasting and as such shall receive Name/logo on all marketing and promotional materials… Custom plastic glasses to be used at event… (Contractor to receive 8 wrist bands for event) b. Contractor to be Official Vendor Lodging Partner and as such shall offer discounted room rates for commercial and concessions vendors. link or discount code provided by Contractor will be shared in Vendor Handbooks and sent via email by District. ATBID | 3/18/25 | Item B2 | Attachment 1 Page 10 of 32 CITY OF ATASCADERO ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT STAFF REPORT Item B2 3/18/26 Budget Update, Central Coast Zoo Attendance by Region Report & Performance Results RECOMMENDATION: ATBID Advisory Board receive and file the Budget update, Central Coast Zoo Attendance by Region Report and Performance Results. DISCUSSION: The ATBID summary and expenditure reports reflect expenditures submitted through January 2026, along with the most recent Transient Occupancy Tax (TOT) data. In addition, the Central Coast Zoo’s 2025 Attendance by Region Report has been finalized and provides an analysis of visitor ZIP codes. The FY 25-26 ATBID Summary and the FY 25-26 Expenditure Detail Report are included as attachments to this budget update. Also attached are the SLO CAL Community Intelligence Report and the STR Report for the month of January. FISCAL IMPACT: None. ATTACHMENTS: 1. ATBID Expenditure Detail Report (FY 25-26) 2. ATBID Summary 25-26 3. Tourism TOT report 3.10.26 4. Central Coast Zoo Attendance by Region Report 2025 5. SLO CAL Community Intelligence Report January 2026 6. STR Report for January 2026 Page 11 of 32 03/10/2026 CITY OF ATASCADERO 1 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6000000 Operating Services and Supplies 0000.6050000 Office Expense 0000.6050000 Office Expense 0.00 0.00 250.00 0.00 250.00 0.00 Total Office Expense 0.00 0.00 0.00 0.00 250.00 250.00 0000.6070000 Advertising 0000.6070000 Advertising 0.00 0.00 160,250.00 0.00 160,250.00 0.00 0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00 155,000.00 7/1/2025 po PO 02714 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 5,930.62 7/31/2025 ap IN 12489 235Line Description: JULY 2025 DESTINATION MARKETIN Vendor: 06479 VERDIN Check # 182985 -5,930.62 7/31/2025 po LI 12489 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 182985 4,245.48 8/31/2025 ap IN 12519 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183563 -4,245.48 8/31/2025 po LI 12519 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183563 1Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 12 of 32 03/10/2026 CITY OF ATASCADERO 2 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6077025 Digital Media Advertising (Continued) 7,176.82 9/30/2025 ap IN 12592 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183563 -7,176.82 9/30/2025 po LI 12592 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183563 11,401.00 10/31/2025 ap IN 12638 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183829 -11,401.00 10/31/2025 po LI 12638 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183829 8,960.08 11/30/2025 ap IN 12679 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184089 -8,960.08 11/30/2025 po LI 12679 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184089 9,353.54 12/31/2025 ap IN 12749 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184466 2Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 13 of 32 03/10/2026 CITY OF ATASCADERO 3 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6077025 Digital Media Advertising (Continued) -9,353.54 12/31/2025 po LI 12749 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184466 989.40 1/22/2026 ap IN 5460 012226 235Line Description: TICKETMASTER - CHRIS STAPLETON Vendor: 05498 US BANK Check # 184754 -5,022.27 1/31/2026 po LI 12800 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184758 5,022.27 1/31/2026 ap IN 12800 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184758 -10,324.27 1/31/2026 po LI 12799 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184758 10,324.27 1/31/2026 ap IN 12799 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184758 63,403.48 63,403.48 0.000000.6077025 Digital Media Advertising 92,585.92 -155,989.40 0.00 0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00 3Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 14 of 32 03/10/2026 CITY OF ATASCADERO 4 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6077060 Advertising (Continued) 7,500.00 7/1/2025 ap IN 240346 235Line Description: SP025-059 SPONSORSHIP Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 182470 46,500.00 7/1/2025 po PO 02715 235Line Description: DESTINATION MARKETING SERVICES Vendor: 00406 VISIT SLO CAL Check # 0 5,000.00 7/1/2025 po PO 02714 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 -7,500.00 7/1/2025 je GJ JE26 07-14 235Line Description: Rev SP025-059 Sponsorship 3,750.00 7/1/2025 je GJ JE26 07-14 235Line Description: Cor SP025-059 Sponsorship 6,000.00 8/28/2025 ap IN 14871 235Line Description: DESTINATION MARKETING SERVICES Vendor: 00406 VISIT SLO CAL Check # 183120 -6,000.00 8/28/2025 po LI 14871 235Line Description: DESTINATION MARKETING SERVICES Vendor: 00406 VISIT SLO CAL Check # 183120 33,000.00 8/28/2025 ap IN 14876 235Line Description: DESTINATION MARKETING SERVICES Vendor: 00406 VISIT SLO CAL Check # 183120 4Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 15 of 32 03/10/2026 CITY OF ATASCADERO 5 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6077060 Advertising (Continued) -33,000.00 8/28/2025 po LI 14876 235Line Description: DESTINATION MARKETING SERVICES Vendor: 00406 VISIT SLO CAL Check # 183120 500.00 9/25/2025 ap IN 14908 235Line Description: DESTINATION MARKETING SERVICES Vendor: 00406 VISIT SLO CAL Check # 183419 -500.00 9/25/2025 po LI 14908 235Line Description: DESTINATION MARKETING SERVICES Vendor: 00406 VISIT SLO CAL Check # 183419 446.13 9/30/2025 ap IN 12576 235Line Description: SPARTAN SWAG Vendor: 06479 VERDIN Check # 183563 7,500.00 10/21/2025 ap IN 1021252 235Line Description: 2025 CHRISTMAS AT THE RANCH SP Vendor: 09670 VINTAGE TRADITIONS FOUNDATION Check # 183707 462.84 11/18/2025 ap IN 10099979 235Line Description: BILLBOARD - 2025 HOLIDAY TRAIL Vendor: 08832 CG VISUAL SOLUTIONS CORP. Check # 183872 550.00 12/2/2025 ap IN 151 235Line Description: 2025 HOLIDAY TRAIL BILLBOARD Vendor: 08573 HIGH COUNTRY OUTDOOR, INC. Check # 184022 5Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 16 of 32 03/10/2026 CITY OF ATASCADERO 6 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6077060 Advertising (Continued) 6,105.96 12/31/2025 ap IN 12751 235Line Description: WINTER LODGING PROMOTION GIFTC Vendor: 06479 VERDIN Check # 184604 58,314.93 58,314.93 0.000000.6077060 Advertising 12,000.00 -70,314.93 0.00 Total Advertising 141.22 121,718.41 121,718.41 104,585.92 -66,054.33 160,250.00 0000.6400000 Operating Supplies Total Operating Supplies 0.00 0.00 0.00 0.00 0.00 0.00 0000.6500000 Contract Services 0000.6500000 Contract Services 0.00 0.00 264,500.00 0.00 264,500.00 0.00 0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00 105,000.00 7/1/2025 po PO 02714 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 9,637.00 7/31/2025 ap IN 12489 235Line Description: JULY 2025 DESTINATION MARKETIN Vendor: 06479 VERDIN Check # 182985 -9,637.00 7/31/2025 po LI 12489 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 182985 10,191.50 8/31/2025 ap IN 12519 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183563 6Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 17 of 32 03/10/2026 CITY OF ATASCADERO 7 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6501125 Promotions Consultants (Continued) -10,191.50 8/31/2025 po LI 12519 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183563 8,762.75 9/30/2025 ap IN 12592 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183563 -8,762.75 9/30/2025 po LI 12592 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183563 8,142.47 10/31/2025 ap IN 12638 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183829 -8,142.47 10/31/2025 po LI 12638 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 183829 9,150.00 11/30/2025 ap IN 12679 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184089 -9,150.00 11/30/2025 po LI 12679 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184089 7Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 18 of 32 03/10/2026 CITY OF ATASCADERO 8 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6501125 Promotions Consultants (Continued) 5,090.50 12/31/2025 ap IN 12751 235Line Description: WINTER LODGING PROMOTION GIFTC Vendor: 06479 VERDIN Check # 184604 4,922.00 12/31/2025 ap IN 12749 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184466 -4,922.00 12/31/2025 po LI 12749 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184466 8,712.00 1/31/2026 ap IN 12799 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184758 -8,712.00 1/31/2026 po LI 12799 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184758 1,171.50 1/31/2026 ap IN 12800 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184758 -1,171.50 1/31/2026 po LI 12800 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 184758 65,779.72 65,779.72 0.000000.6501125 Promotions Consultants 44,310.78 -110,090.50 0.00 8Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 19 of 32 03/10/2026 CITY OF ATASCADERO 9 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00 2,291.67 7/1/2025 je GJ JE26 07-32 235Line Description: ATBID Admin Service Fee- July 2,291.67 8/1/2025 je GJ JE26 08-28 235Line Description: ATBID Admin Service Fee- Aug 2,291.67 9/1/2025 je GJ JE26 09-23 235Line Description: ATBID Admin Service Fee- Sep 2,291.67 10/1/2025 je GJ JE26 10-19 235Line Description: ATBID Admin Service Fee- Oct 9,166.68 9,166.68 0.000000.6509010 Other Professional Services 0.00 -9,166.68 0.00 0000.6509032 Additional Promotional Services 0.00 0.00 0.00 0.00 0.00 0.00 10,000.00 7/1/2025 ap IN 1160 235Line Description: 2025 BOVINE CLASSIC SPONSORSHI Vendor: 08979 LOCOMOTIV PERFORMANCE COACHING Check # 182492 25,000.00 7/1/2025 ap IN 975 235Line Description: 2025 FALL FEST GRANT Vendor: 08621 EN FUEGO EVENTS Check # 182478 5,000.00 7/30/2025 ap IN 1005 235Line Description: 25/26 CIDER FESTIVAL SPONSORSH Vendor: 07961 CENTRAL COAST CIDER ASSC. Check # 182742 40,000.00 40,000.00 0.000000.6509032 Additional Promotional Services 0.00 -40,000.00 0.00 Total Contract Services 60.21 114,946.40 114,946.40 44,310.78 105,242.82 264,500.00 0000.6600000 Professional Development 0000.6600000 Professional Development 0.00 0.00 8,500.00 0.00 8,500.00 0.00 Total Professional Development 0.00 0.00 0.00 0.00 8,500.00 8,500.00 0000.6740000 Business Development 9Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 20 of 32 03/10/2026 CITY OF ATASCADERO 10 8:40AM Page:expdetl.rpt Expenditure Detail Report 07/01/2025 through 01/31/2026 Periods: 0 through 7 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number Total Business Development 0.00 0.00 0000.6900000 Department Service Charges 0000.6900000 Administration 0.00 0.00 5,110.00 0.00 5,110.00 0.00 Total Department Service Charges 0.00 0.00 0.00 0.00 5,110.00 5,110.00 Total Operating Services and Supplies 87.91 236,664.81 236,664.81 148,896.70 53,048.49 438,610.00 0000.7000000 Special Purchases, Projects, and Studies 0000.7800000 Community Funding 0000.7805029 Opportunities Fund 0.00 0.00 65,000.00 0.00 65,000.00 0.00 Total Special Purchases, Projects, and Studies 0.00 0.00 0.00 0.00 65,000.00 65,000.00 0000.9000000 Debt Service & Other Uses 0000.9400000 Cash Contributions Total Debt Service & Other Uses 0.00 0.00 0.00 0.00 0.00 0.00 76.56 236,664.81 236,664.81 148,896.70 118,048.49 503,610.00Total Atascadero Tourism Bus Improv Dist Grand Total 236,664.81 236,664.81 76.56 148,896.70 118,048.49 503,610.00 10Page: ATBID | 3/18/26 | Item B2 | Attachment 1 Page 21 of 32 FUND TYPE 235 Special Revenue YTD ACTUAL* YTD ACTUAL* ACTUAL ACTUAL ACTUAL 2024-2025 2025-2026 BUDGETED 6/30/2022 6/30/2023 6/30/2024 through 06/30/2025 through 1/31/2026 2025-2026 REVENUES 41530.6300 Taxes and Assessments 409,652$ 431,401$ 419,591$ 442,589$ 263,682$ 510,800$ 45920.0003 Assessment Penalties 933 3,904 657 934 2,499 - 46110.0000 Investment Earnings (11,341) 2,966 30,734 35,844 - 16,210 Total Revenue 399,244 438,271 450,982 479,367 266,182 527,010 EXPENSES 6050000 Office Expense 264 - (5) 24 - 250 6070000 Advertising 127,366 126,556 142,357 253,865 121,718 160,250 6500000 Contract Services ** 143,436 163,051 220,803 223,637 121,821 264,500 6600000 Professional Development 731 - 475 830 - 8,500 6900000 Administration 4,106 4,353 4,202 4,435 2,662 5,110 7805029 Opportunities Funding*** - - - - - 65,000 Total Expenses 275,903 293,960 367,832 482,791 246,202 503,610 NET INCOME/(LOSS)123,341 144,311 83,150 (3,423) 19,980 23,400 BEGINNING AVAILABLE BALANCE 400,770 524,111 668,422 751,572 748,148 728,880 ENDING AVAILABLE BALANCE 524,111$ 668,422$ 751,572$ 748,148$ 768,129$ 752,280$ *Actual numbers are unaudited, not yet finalized and are subject to change ** Contract Services Special Events Atascadero Fall Festival Sponsorship 2025 25,000$ Bovine Classic 10,000 Central Coast Cider Assn 5,000 Destination Marketing Services 65,780 Administrative Services Fee 16,042 121,821$ Atascadero Tourism Business Improvement District (ATBID) Fund 3/10/2026 ATBID | 3/18/26 | Item B2 | Attachment 2 Page 22 of 32 City of Atascadero Tourism Report Transient Occupancy Tax Revenues Jul-Sep Oct-Dec Jan-Mar Apr-Jun 1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$ Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$ Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$ Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$ Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$ Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$ Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$ Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$ Fiscal Year 2022 *624,858.40$ 498,385.17$ 388,893.34$ 609,246.66$ 2,121,383.57$ Fiscal Year 2023 *625,917.25$ 470,541.39$ 347,201.52$ 583,045.37$ 2,026,705.53$ Fiscal Year 2024 *671,002.30$ 493,566.44$ 331,201.07$ 601,950.80$ 2,097,720.61$ Fiscal Year 2025*630,627.42$ 457,606.37$ 349,681.06$ 607,515.55$ 2,045,430.40$ Fiscal Year 2026*564,331.64$ 438,864.16$ -$ -$ 1,003,195.80$ * This report includes receipts in the correct quarter earned, not in the quarter received. It will not be the same as the City's financial statements. ATBID | 3/18/26 | Item B2 | Attachment 3 Page 23 of 32 January 1, - December 31, 2026 2025 % of total attendance from these areas…. Region Quantity Atascadero 18222 35.29% SLO County 17012 32.94% Monterey County 1424 2.76% Santa Cruz County 136 0.26% Santa Barbara County 2453 4.75% Orange County 419 0.81% San Diego County 289 0.56% Central Valley 5229 10.13% LA Area 2201 4.26% Bay Area 1625 3.15% California - Northern 287 0.56% California - Southern 159 0.31% Oregon 145 0.28% Washington 149 0.29% Arizona 214 0.41% Colorado 78 0.15% Texas 129 0.25% Out of State - Other 1304 2.53% Military 48 0.09% International 100 0.19% N/A 19 0.04% Total*51642 100.00% Central Coast Zoo by Region*Percentage Atascadero 35% SLO County 33% Central Valley 10% Southern California 6% Santa Barbara County 5% Northern California 4% Out of State 4% Monterey County 3% Military 0.1% International 0.2% Total *100% * Percentages do not include Zoo Members Central Coast Zoo 2025 Attendance by Region *Excludes Zoo Memberships ATBID | 3/18/26 | Item B2 | Attachment 4 Page 24 of 32 Source: CoStar Group, STR, LLC. Republication or other reuse of this data without the express written permission of STR, LLC is strictly prohibited. ©Visit SLO CAL, VisaVue, Tourism Economics Community Performance Report San Luis Obispo County , January 2026 Hotel Performance TOT Revenue Visitor Arrivals Previous Quarter Hotels in San Luis Obispo County grew supply (+4.6%), demand (+2.1%) and revenue this month (+1.5%). Rates however decreased 0.5%, which in combination with supply growth, decreased RevPAR by 2.9%. Occupancy fell 2.4%, due to supply growth outpacing demand. Comp set hotel performance saw resounding growth or steady supply, but demand decreased in all except California (+1.1%), San Luis Obispo County (+2.1%), and the U.S. (+0.5%). Occupancy increased only in California, up 0.7%, decreasing the most in Santa Barbara County, driven mostly by a loss of demand of 3.3%. Submarkets in hotel performance were similar - resounding supply growth (Paso Robles up the most at 8.5%), but suffering occupancy due to mostly outpacing demand (Paso occupancy was down 10.1%). Rates experienced mixed growth, up the most in Morro Bay (+5.5%) and down the most in San Simeon (-8.4%). TOT for December 2025 totaled $4.1M, up 2.9% YOY. Arroyo Grande reported a 21.4% gain, unincorporated locations up 9.9%, SLO City up 7.8%, and Paso up 6.3%. RV Parks were reported up 18.4%, Short Term Rentals +7.7%, Hotel/Motel up 1.4%. B&Bs were down 12.2% YOY. Visitors to San Luis Obispo County in 2025 Q3 (FY 2026 Q1) were 2.3M, up 0.5% from the same quarter one year ago. International visitors decreased 7.2% YOY, but other visitor categories grew: day (0.6%), overnight (0.4%), and domestic (0.6%). Relative to the same period last calendar year (Q1-Q3), visitswere up 3.4%, driven by Day (+5.3%) as well as Overnight (+2.5%), and less by International, which remained down 3.7% YTD YOY (Q1-Q3). Visa card in-market visitor spending for 2025 Q3 totaled $198M, down 0.8% YOY. International spend was down 22.6% YOY, while domestic was down only0.1%. Top origin markets were Santa Barbara ($29.3M), Los Angeles-Long Beach-Anaheim ($25.7M), and Fresno ($16.4M). Top merhcant categories were Eating Places and Restaurants ($51.4M), Hotels/Motels/Resorts ($18.7M), Grocery Stores ($16M) and Automated Fuel Dispensers ($13.4M). 173.6K Hotel Demand ▲ 2.1% YOY - Monthly $4,142,458 Transient Occupancy Tax ▲ 2.9% YOY - Monthly $274.5M Total Spending for 2025 Q3 ▼ -2.1% YOY - Quarterly 2.3M Visitors for 2025 Q3 ▲ 0.5% YOY - Quarterly ATBID | 3/18/26 | Item B2 | Attachment 5 Page 25 of 32 Source: CoStar Group, STR, LLC. Republication or other reuse of this data without the express written permission of STR, LLC is strictly prohibited. ©Visit SLO CAL Community Lodging San Luis Obispo County , January 2026 Date January 2026 Location Atascadero, CA % Change YOY Report Monthly Based On Fiscal Atascadero, CA Hotel Performance - Monthly Occupancy ADR RevPAR $48$10744.3%19.1K Supply 8.5K Demand $909.2K Revenue ▼ -0.1% ▼ -2.2%▲ 0.0% ▼ -0.1%▲ 2.1% ▼ -2.2% YOY Transient Occupancy Tax Revenue December 2025 - Monthly $4,142,458 San Luis Obispo County ▲ 2.9% YOY Occupancy ADR RevPAR Arroyo Grande, CA Atascadero, CA Cambria, CA Five Cities Morro Bay, CA North Coast North County Paso Robles, CA Pismo Beach, CA San Luis Obispo County San Luis Obispo, CA San Simeon, CA South County 51.4% 44.3% 50.1% 52.6% 50.5% 50.4% 46.3% 46.9% 52.7% 52.6% 61.7% 50.4% 57.0% $103 $107 $171 $174 $121 $136 $141 $154 $179 $148 $146 $160 $99 $53 $48 $86 $91 $61 $69 $65 $72 $94 $78 $90 $50 $91 Hotel Performance by Community January 2026 - Monthly Unincorporated Pismo Beach San Luis Obispo Paso Robles Atascadero Morro Bay Arroyo Grande Grover Beach 239,696, ▼ -11.8% 1,248,178, ▲ 9.9% 803,086, ▼ -2.5% 429,010, ▼ -3.5% 32,174, ▼ -50.6% 118,318, ▲ 21.4% 672,617, ▲ 7.8% 599,379, ▲ 6.3% Transient Occupancy Tax Monthly, % Change YOY 2023 2024 2025 2026 44% AVG Occupancy Atascadero, CA Transient Occupancy Tax San Luis Obispo County Total - Fiscal Year Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun $4.1M Occupancy FY 2023 FY 2024 FY 2025 FY 2026 ATBID | 3/18/26 | Item B2 | Attachment 5 Page 26 of 32 Source: CoStar Group, STR, LLC. Republication or other reuse of this data without the express written permission of STR, LLC is strictly prohibited. ©Visit SLO CAL ;AirDNA (Listing Type = Entire Place, Private Rooms, Shared Rooms, Hotel Rooms, and Not Reported). Short Term Rental data includes all active, 30-day or less rentals regardless of license status and/or collection or payment of T.. Lodging Summary - Hotels and Short Term Rentals San Luis Obispo County , January 2026 Date January 2026 STR Atascadero, CA AirDNA Atascadero Based On Fiscal YOY Change YOY Aggregate Lodging YOY YTD Fiscal YTD YOY Occupancy ADR RevPAR Supply Demand Revenue 39.0%$128.35 $50.00 26.1K 10.2K $1.3M ▲ 4.1% ▼ -0.1%▲ 1.0%▲ 3.1%▲ 4.1% ▼ -1.0% 53.4%$162.86 $87.01 181.9K 97.2K $15.8M ▼ -6.0% ▼ -0.5%▲ 3.0% ▼ -8.7% ▼ -5.5% ▼ -3.3% Hotels: Atascadero, CA YOY YTD Fiscal YTD YOY 44.3%$107.49 $47.61 19.1K 8.5K $909.2K ▼ -0.1% ▼ -2.2%▲ 0.0% ▼ -0.1%▲ 2.1% ▼ -2.2% 60.0%$133.42 $80.03 132.4K 79.4K $10.6M ▼ -7.2% ▼ -0.5%▲ 3.6% ▼ -10.4% ▼ -6.8% ▼ -3.9% Short Term Rentals: Atascadero YOY YTD Fiscal YTD YOY 24.5%$230.44 $56.49 7.0K 1.7K $398.2K ▲ 15.1%▲ 11.6%▲ 3.7%▲ 11.0%▲ 3.1%▲ 17.4% 35.9%$294.66 $105.66 49.5K 17.7K $5.2M ▼ -3.3% ▼ -0.4%▲ 1.4% ▼ -4.7% ▼ -2.9% ▼ -1.8%Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25 Aug-25 Sep-25 Oct-25 Nov-25 Dec-25 Jan-26 $1.3M $1.8M $2.2M $2.6M $3.2M $3.1M $3.1M $2.1M $2.3M $2.1M $1.8M $1.3M 22% 28% 30%30% 36%37% 32% 31%29%32%38% 30% Lodging Revenue & Contribution Atascadero, CA (Hotels) and Atascadero (Short Term Rentals) % Share Short Term Rentals Aggregate Revenue ATBID | 3/18/26 | Item B2 | Attachment 5 Page 27 of 32 Source: Azira Monthly Visitation San Luis Obispo County , January 2026 Date January 2026 Report Monthly Based On Fiscal 81% Overnight Trip Share 1.9 days Avg. Length of Stay 51% Repeat Trip Share Top 15 Points of Interest January 2026 - Monthly % Overnight % Repeat San Luis Obispo Pismo Beach Paso Robles Morro Bay Atascadero 46 East Paso Wine Country Downtown Pismo Beach Cambria Downtown Cambria Arroyo Grande Downtown Paso Robles Nipomo Grover Beach Cayucos Templeton 65.7% 57.6% 59.6% 70.5% 57.7% 61.7% 59.2% 59.2% 49.5% 58.1% 68.6% 58.2% 60.8% 57.1% 63.4% 78.8% 82.5% 81.4% 82.5% 80.9% 81.7% 83.3% 83.3% 81.5% 69.8% 80.8% 81.6% 78.5% 79.6% 80.6% % Share of Total 1.4% 3.0% 3.5% 3.5% 4.0% 4.6% 4.7% 5.2% 5.5% 6.7% 9.1% 10.4% 14.5% 18.5% 20.1% Los Angeles-Long Beach-Anaheim, CA Fresno, CA Bakersfield-Delano, CA San Francisco-Oakland- Fremont, CA Visalia, CA San Jose-Sunnyvale-Santa Clara, CA Riverside-San Bernardino-Ontario, CA Sacramento-Roseville-Folsom, CA Oxnard-ThousandOaks-Ventura, CA San Diego-ChulaVista-Carlsbad, CA 13.4% 9.3% 7.8% 7.4% 5.5% 5.0% 4.8% 4.5% 3.0% 2.6% Top 10 Domestic Origin Markets January 2026 - Monthly, % Share of Trips Share of Repeat Visits to SLO County Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 51.0% Share of Overnight Visits to SLO County Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 81% FY 2023 FY 2024 FY 2025 FY 2026 ATBID | 3/18/26 | Item B2 | Attachment 5 Page 28 of 32 Source: Azira Community Cross-Visitation Atascadero , January 2026 Date January 2026 Report Monthly Based On Fiscal Primary Atascadero 80.8% Overnight Visitors 68.6% Repeat Share Pismo Beach San Luis Obispo Paso Robles Morro Bay 46 East Paso Wine Country Templeton Arroyo Grande Avila Beach Grover Beach 46 West Paso Wine Country Santa Margarita Shandon Nipomo Cambria Cayucos 22.7% 21.5% 19.3% 12.0% 11.7% 8.2% 5.5% 5.2% 4.7% 4.5% 3.3% 3.2% 2.9% 2.6% 2.5% Top Cross-Visited Communities From Atascadero Communities visited by those starting their trip in Atascadero Fresno-Visalia, CA Los Angeles, CA San Francisco-Oakland-San Jose, CA Sacramento-Stockton-Modesto, CA Bakersfield, CA Monterey-Salinas, CA Chico-Redding, CA Palm Springs, CA Phoenix, AZ Santa Barbara-Santa Maria, CA San Diego, CA Las Vegas, NV Dallas-Ft. Worth, TX West Palm Beach-Ft Pierce, FL Reno, NV 16.4% 15.6% 15.1% 9.5% 7.3% 7.3% 5.3% 2.3% 1.9% 1.8% 1.8% 1.2% 1.1% 0.9% 0.8% Top Origin Markets Primary Community Visited: Atascadero Origin markets of those starting their trip in Atascadero who cross-visited elsewhere Huasna Ragged Point Oceano California Valley Cayucos Cambria Pismo Beach Morro Bay San Luis Obispo Paso Robles Nipomo Creston Grover Beach Avila Beach 2.0 1.6 1.5 1.5 1.5 1.4 1.4 1.4 1.4 1.4 1.4 1.4 1.4 1.3 Top Average Communities Visited per Trip All Community Visitors Average number of communities visited per trip during January 2026 (Month) ATBID | 3/18/26 | Item B2 | Attachment 5 Page 29 of 32 Source: CoStar Group, STR, LLC. Republication or other reuse of this data without the express written permission of STR, LLC is strictly prohibited. ©Visit SLO CAL, Azira, OAG, VisaVue, Tourism Economics Quarterly Spending and Visits San Luis Obispo County , January 2026 Period Ending 2025 Q3 Report Quarterly Based On Fiscal Atascadero, CA Hotel Performance July - September 2025 Occupancy ADR RevPAR $97$14367.9%56.7K Supply 38.5K Demand $5.5M Revenue Transient Occupancy Tax Revenue July - September 2025 $18,415,670 Los Angeles, CA Fresno-Visalia, CA San Francisco-Oakland-San Jo.. Bakersfield, CA Sacramento-Stockton-Modesto.. Monterey-Salinas, CA Santa Barbara-Santa Maria-Sa.. San Diego, CA Palm Springs, CA Phoenix, AZ 1.8% 2.2% 2.4% 2.9% 5.4% 7.0% 9.7% 12.6% 18.3% 18.7% Top 10 Domestic Origin Markets July - September 2025, % Share of Trips Phoenix, AZ Seattle, WA San Diego, CA Portland, OR Denver, CO San Francisco, CA Los Angeles, CA Dallas-Fort Worth, .. Chicago, IL Las Vegas, NV 10.4% 9.7% 8.0% 5.5% 5.5% 3.9% 3.1% 3.0% 1.9% 1.5% Top 10 Origin Markets by Air July - September 2025, % Share of Total Eating Places and Restaurants Hotels/Motels/Resorts Grocery Stores/Supermarkets Automated Fuel Dispensers Fast Food Restaurants Wholesale Clubs Lodging Pkg Stores/Beer/Wine/Liquor Discount Stores Bars/Taverns/Lounges/Discos 25.4% 9.4% 8.2% 6.7% 6.0% 3.0% 2.8% 2.5% 2.5% 2.5% Domestic Visitor Spending* July - September 2025 , % Share of Spending *Excluding Residents 65.1%Overnight 34.9%Day 2.3M Visitors Total Visitation July - September 2025 % Share of Trips 49.8% Deplanements 50.2% Enplanement 209.9K Passengers Airport Deplanements & Enplanement July - September 2025 SLO CAL Regional Airport ATBID | 3/18/26 | Item B2 | Attachment 5 Page 30 of 32 Source: Community Benchmark Community Benchmark Wineries San Luis Obispo County , January 2026 Date January 2026 % Change YOY Report Monthly Based On Fiscal Region All Visitors Tasting Room Sales DTC Total Sales On-Site Event Sales $0.55M$43.2M$13.6M0.11M ▼ -39.1% ▼ -0.3% ▼ -2.8% ▼ -3.0% YOY Switch Visitors Switch Tasting Room Sales Switch DTC Total Sales Switch On-Site Event Sales 5,430220,39470,118603 ▼ -39.1% ▼ -0.3% ▼ -2.8% ▼ -3.0% YOY SLO CAL Region Visitation by Year January 2026 - Monthly FY 2022 FY 2023 FY 2024 FY 2025 FY 2026 46 East/Backroads 46 West & Templeton Gap Adelaida/Vineyard/Peachy Downtown Paso/ Tin City SLO Area 15.8K 9.2K 8.4K 2.0K 4.7K 12.0K 4.5K 6.2K 1.9K 3.3K 13.9K 5.0K 7.4K 1.3K 4.4K 14.0K 5.0K 7.0K 1.3K 4.2K 13.2K 4.3K 6.5K 1.6K 4.4K Average DTC Sales by Region January 2026 - Monthly FY 2022 FY 2023 FY 2024 FY 2025 FY 2026 46 East/Backroads 46 West & Templeton Gap Adelaida/Vineyard/Peachy Downtown Paso/ Tin City SLO Area $1.1M $1.8M $1.4M $0.2M $1.0M $0.8M $1.6M $2.2M $0.4M $0.6M $0.9M $2.7M $2.7M $0.2M $0.6M $0.8M $1.5M $2.4M $0.2M $0.5M $0.8M $1.7M $2.3M $0.2M $0.4M Total Visitors Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 30K Total DTC Sales Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun $5,492.5K FY 2022 FY 2023 FY 2024 FY 2025 FY 2026 ATBID | 3/18/26 | Item B2 | Attachment 5 Page 31 of 32 Tab 2 - Multi-Segment Currency: USD - US Dollar Visit SLO CAL For the month of: January 2026 Percent Change from January 2025 Percent Change from YTD 2025 January 2026 2026 2025 2026 2025 2026 2025 Occ ADR RevPAR Room Rev Room Avail Room Sold 2026 2025 2026 2025 2026 2025 Occ ADR RevPAR Room Rev Room Avail Room Sold Census Sample Census Sample Arroyo Grande, CA+51.4 49.9 102.97 100.78 52.89 50.31 2.9 2.2 5.1 5.1 0.0 2.9 51.4 49.9 102.97 100.78 52.89 50.31 2.9 2.2 5.1 5.1 0.0 2.9 7 4 438 371 Atascadero, CA+44.3 45.3 107.49 105.30 47.61 47.67 -2.2 2.1 -0.1 -0.1 0.0 -2.2 44.3 45.3 107.49 105.30 47.61 47.67 -2.2 2.1 -0.1 -0.1 0.0 -2.2 8 6 616 575 Cambria, CA+50.1 52.1 171.27 168.09 85.84 87.64 -3.9 1.9 -2.1 -2.1 0.0 -3.9 50.1 52.1 171.27 168.09 85.84 87.64 -3.9 1.9 -2.1 -2.1 0.0 -3.9 21 11 751 405 Morro Bay, CA+50.5 49.9 121.24 114.88 61.26 57.32 1.3 5.5 6.9 6.9 0.0 1.3 50.5 49.9 121.24 114.88 61.26 57.32 1.3 5.5 6.9 6.9 0.0 1.3 31 10 969 470 Paso Robles, CA+46.9 52.2 153.89 157.77 72.24 82.34 -10.1 -2.5 -12.3 -4.8 8.5 -2.4 46.9 52.2 153.89 157.77 72.24 82.34 -10.1 -2.5 -12.3 -4.8 8.5 -2.4 23 12 1616 1126 Pismo Beach, CA+52.7 54.6 178.98 179.04 94.39 97.71 -3.4 -0.0 -3.4 -3.0 0.4 -3.0 52.7 54.6 178.98 179.04 94.39 97.71 -3.4 -0.0 -3.4 -3.0 0.4 -3.0 29 17 2020 1605 San Luis Obispo, CA+61.7 62.3 145.77 144.11 90.01 89.82 -0.9 1.2 0.2 7.6 7.4 6.4 61.7 62.3 145.77 144.11 90.01 89.82 -0.9 1.2 0.2 7.6 7.4 6.4 41 23 2635 1879 San Simeon, CA+50.4 40.8 99.03 108.06 49.92 44.13 23.4 -8.4 13.1 13.1 0.0 23.4 50.4 40.8 99.03 108.06 49.92 44.13 23.4 -8.4 13.1 13.1 0.0 23.4 10 4 601 248 Five Cities+52.6 53.8 173.75 174.44 91.39 93.88 -2.3 -0.4 -2.7 -1.8 0.9 -1.4 52.6 53.8 173.75 174.44 91.39 93.88 -2.3 -0.4 -2.7 -1.8 0.9 -1.4 47 25 2894 2187 North Coast+50.4 48.0 135.84 141.28 68.51 67.83 5.1 -3.9 1.0 1.0 0.0 5.1 50.4 48.0 135.84 141.28 68.51 67.83 5.1 -3.9 1.0 1.0 0.0 5.1 40 15 1520 653 North County+46.3 50.2 140.86 143.16 65.19 71.85 -7.8 -1.6 -9.3 -3.9 6.0 -2.3 46.3 50.2 140.86 143.16 65.19 71.85 -7.8 -1.6 -9.3 -3.9 6.0 -2.3 32 18 2259 1701 South County+57.0 57.8 159.51 159.57 90.88 92.17 -1.4 -0.0 -1.4 2.5 3.9 2.5 57.0 57.8 159.51 159.57 90.88 92.17 -1.4 -0.0 -1.4 2.5 3.9 2.5 87 48 5511 4066 San Luis Obispo County 52.6 53.9 148.13 148.93 77.90 80.24 -2.4 -0.5 -2.9 1.5 4.6 2.1 52.6 53.9 148.13 148.93 77.90 80.24 -2.4 -0.5 -2.9 1.5 4.6 2.1 200 92 10650 7022 SOURCE: CoStar, STR, LLC. REPUBLICATION OR OTHER REUSE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR, LLC IS STRICTLY PROHIBITED. A blank row indicates insufficient data. Current Month - January 2026 vs January 2025 Occ % 2026 © CoStar Group. This STR Report is a publication of STR, LLC and STR Global, Ltd., CoStar Group companies, and is intended solely for use by paid subscribers. The information in the STR Report is provided on an “as is” and “as available” basis and should not be construed as investment, tax, accounting or legal advice. Reproduction or distribution of this STR Report, in whole or part, without written permission is prohibited and subject to legal action. If you have received this report and are NOT a subscriber to this STR Report, please contact us immediately. Source: 2026 STR, LLC / STR Global, Ltd. trading as "STR". Year to Date - January 2026 vs January 2025 Occ %RevPAR Rooms Participation PropertiesADRRevPARADR ATBID | 3/18/26 | Item B2 | Attachment 6 Page 32 of 32