HomeMy WebLinkAboutTBID_2026-03-18_Special Meeting Agenda
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT SPECIAL MEETING AGENDA
IN-PERSON MEETING INFORMATION:
The Advisory Board for the Atascadero Tourism Improvement District (ATBID) meeting will be in-
person only and members of the public wanting to participate may attend the meeting in-person.
HOW TO SUBMIT PUBLIC COMMENT:
Individuals wishing to provide public comment may attend the meeting in the Club Room on the
Fourth Floor of City Hall, 6500 Palma Avenue, Atascadero, CA 93422.
If you wish to comment but not in-person, please email public comments to ATBID@atascadero.org.
Such email comments must identify the Agenda Item Number in the subject line of the email. The
comments will be forwarded to the ATBID Advisory Board and made a part of the administrative
record. To ensure distribution to the ATBID Advisory Board prior to consideration of the agenda,
the public is encouraged to submit comments no later than 10:00 am the day of the meeting. All
correspondence will be distributed to the ATBID Advisory Board, posted on the City’s website, and be
made part of the official public record of the meeting. Please note, email comments will not be read
into the record. Please be aware that communications sent to the ATBID Advisory Board are public
records and are subject to disclosure pursuant to the California Public Records Act and Brown Act
unless exempt from disclosure under applicable law. Communications will not be edited for
redactions and will be printed as submitted.
AMERICAN DISABILITY ACT ACCOMMODATIONS:
Any member of the public who needs accommodations should contact the City Clerk’s Office at
cityclerk@atascadero.org or by calling 805-470-3400 at least 48 hours prior to the meeting or time
when services are needed. The City will use their best efforts to provide reasonable
accommodations to afford as much accessibility as possible while also maintaining public safety in
accordance with the City procedure for resolving reasonable accommodation requests.
ATBID Advisory Board agendas and minutes may be viewed on the City's website:
www.atascadero.org/agendas
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection on our website,
www.atascadero.org. Contracts and Resolutions will be allocated a number once they are approved by the
ATBID Advisory Board. The Minutes of this meeting will reflect these numbers. All documents submitted by
the public during ATBID Advisory Board meetings that are made a part of the record or referred to in their
statement will be noted in the Minutes and available for review by contacting the City Clerk's office. All
documents will be available for public inspection by appointment during City Hall business hours.
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
SPECIAL MEETING AGENDA
Wednesday, March 18, 2026, at 2:30 P.M.
City of Atascadero, Club Room, 4th Floor
6500 Palma Ave.
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson, Patricia Harden, SpringHill Suites by Marriott
Vice Chairperson, Amar Sohi, Holiday Inn Express & Suites
Board Member, Clint Pearce, Madonna Enterprises
Board Member, Sarah Maggelet, Templeton Vacation Rentals
Board Member, Chris Oh, The Carlton/ Everlygrove Property Mgmnt.
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the
Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are
limited to three minutes. Please state your name for the record before making your presentation.
The Board may take action to direct the staff to place a matter of business on a future agenda.
PRESENTATION:
1. Atascadero Economic Development Update
Deputy Director of Economic Development, Loreli Cappel
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – February 18,2026 Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve February 18, 2026, Regular Meeting
Draft Action Minutes. [City]
B. BUSINESS ITEMS:
1. California Mid-State Fair 2026 Sponsorship Program Details
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file recap of the California Mid-
State Fair (CMSF) Sponsorship Program Details. [CMSF/ Gina Fitzpatrick]
2. Budget Update, Central Coast Zoo Attendance by Region Report & Performance Results
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget update, Central
Coast Zoo Attendance by Region Report & Performance Results. [City]
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. ATBID Annual Reserve Discussion (April).
2. Quarterly Marketing Recap (April).
3. County update from Supervisor Heather Moreno (April).
4. ATBID Annual Budget Assessment Approval (May).
5. Event recap for Christmas at Santa Margarita Ranch (May).
6. Event recap & renewal for Garden Lights & Winter Nights (May).
F. ADJOURNMENT: