HomeMy WebLinkAboutTBID_2025_09_17_MinutesAtascadero Tourism Business Improvement District Advisory Board
September 17, 2025
Pg 1 of 2
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
MEETING MINUTES
Wednesday, September 17, 2025, at 1:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 1:01 P.M.
ROLL CALL:
Present: Board Members Christopher Oh, Sarah Maggelet, Vice Chairperson Sohi, and
Chairperson Harden
Vacant: None
Absent: Board Member Clint Pearce
Staff Present: Ashley Zamora Recreation Coordinator
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Beth Burk from Paso Robles Vacation
Rentals, would like input on recent short-term rental ordinance.
Chairperson Harden closed public comment.
PRESENTATION:
1. City of Atascadero Economic Development Update
Deputy Director Economic Development, Loreli Cappel
2. SLO CAL Community Lodging Report – Behind the Numbers
Visit SLO CAL Director of Marketing, Matt Halvorson
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – August 20, 2025, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve the August 20, 2025, Regular Meeting
Draft Action Minutes. [City]
MOTION BY: Sohi
SECOND BY: Oh
1. Approve Consent Calendar.
Atascadero Tourism Business Improvement District Advisory Board
September 17, 2025
Pg 2 of 2
AYES (4): Sohi, Oh, Maggelet, Harden
ABSENT (1): Pearce
VACANT (0): None
Passed 4-0
B. BUSINESS ITEMS:
1. Budget Report Update & Performance Results
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Report and
Performance Results. [City]
Recreation Coordinator Ashley Zamora asked if there were any questions from the Advisory Board,
no questions to report back to Terrie Banish.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed the Budget Report and Performance Results.
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
D. BOARD MEMBER COMMENTS: None.
E. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. Central Coast Cider Festival Event recap & renewal (October 2025)
2. Welcome Center Location Update/ Opportunity (Pending timing).
3. Tin City Tie-in Opportunities (October 2025).
4. October ATBID Meeting location: Ranger House! Will include Zoo Director, Cynthia
Stringfield to discuss new improvement updates and how the .5% assessment can be
applied (October 2025).
5. Bovine Festival Event recap & renewal (November 2025).
6. Atascadero Fall Festival recap & renewal (December 2025).
F. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 2:55 P.M.
MINUTES PREPARED BY:
______________________
Ashley Zamora
Recreation Coordinator