HomeMy WebLinkAboutTBID_2025_04_16_MinutesAtascadero Tourism Business Improvement District Advisory Board
April 16, 2025
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CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
MEETING MINUTES
Wednesday, April 16, 2025, at 1:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 1:01 P.M.
ROLL CALL:
Present: Board Members Clint Pearce and Amar Sohi, Vice Chairperson Tom O’Malley
and Chairperson Harden
Vacant: None
Absent: Board Member Jeffrey Lemus
Staff Present: Ashley Zamora Recreation Coordinator
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – March 19, 2025, Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve the March 19, 2025, Regular Meeting
Draft Action Minutes. [City]
MOTION BY: O’Malley
SECOND BY: Pearce
1. Approve Consent Calendar.
AYES (4): O’Malley, Sohi, Pearce, Harden
ABSENT (1): Lemus
VACANT (0)
Passed 4-0
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B. BUSINESS ITEMS:
1. 2025 California Mid-State Fair Sponsorship Renewal
▪ Fiscal Impact: Up to $3,750.
▪ Recommendations: ATBID Advisory Board provide staff direction on renewal of the 2025
California Mid-State Fair shared sponsorship opportunity with the City. [City]
Community Services & Promotions Director Terrie Banish presented the item and answered
questions for the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Pearce
SECOND BY: Sohi
1. Approve sponsorship renewal up to $3,750.
AYES (4): O’Malley, Sohi, Pearce, Harden
ABSENT (1): Lemus
VACANT (0)
Passed 4-0
2. 2024 Event Recap for the Garagiste Festival
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of marketing results from the November 2024 Garagiste
Festival [Gargariste]
2. Discuss and provide staff direction for renewal of an event sponsorship program for
2025. [City]
Community Services & Promotions Director Terrie Banish and Stewart McClellan with Garagiste
presented the item and answered questions from the Advisory Board.
Vice Chairperson Tom O’Malley left at 1:31pm.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
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April 16, 2025
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MOTION BY: Sohi
SECOND BY: Chairperson Harden
1. Marketing Results from November 2024 Garagiste Festival Received and Filed.
2. The Advisory Board motioned to bring back for review with additional data of where
guests are staying before deciding to approve renewal of event sponsorship.
AYES (3): Sohi, Pearce, Harden
ABSENT (1): Lemus, O’Malley
VACANT (0)
Passed 3-0
3. Visit SLO CAL Co-Op Opportunities for 2025-2026
▪ Fiscal Impact (Varied): Up to $45,000.
▪ Recommendation: ATBID Advisory Board review and provide staff directions on the
FY2025-2026 Visit SLO CAL Co-Op program. [SLO CAL]
Molly Cano with Visit SLO Cal presented the item and answered questions from the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Pearce
SECOND BY: Sohi
1. Motion to approve $46,500 of the Visit SLO CAL FY 26 Co-Op Partner Opportunities,
which included everything except Lodging Forecast Report & Economic Impact
Report.
AYES (3): Sohi, Pearce, Harden
ABSENT (1): Lemus, O’Malley
VACANT (0)
Passed 3-0
4. Budget Ad Hoc Committee Report for FY2025-2027 Budget Preparation
▪ Fiscal Impact: FY2025-2026 $503,680; FY2026-2027 $546,340.
▪ Recommendation: ATBID Advisory Board review and approve draft budget for fiscal years
2025-2026 and 2026-2027. [City/ Budget Ad Hoc Committee]
Community Services & Promotions Director Terrie Banish presented the item and answered
questions from the Advisory Board.
PUBLIC COMMENT:
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Chairperson Harden opened public comment
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION BY: Pearce
SECOND BY: Harden
1. The Advisory Board approved the draft budget for fiscal years 2025-2026 and 2026-
2027.
AYES (3): Sohi, Pearce, Harden
ABSENT (1): Lemus, O’Malley
VACANT (0)
Passed 3-0
5. Budget Reports and Performance Metrics
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Reports and
Performance Metrics. [City]
Community Services & Promotions Director Terrie Banish presented the item and answered
questions from the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed the Budget Reports and Performance Metrics.
C. COMMITTEE REPORTS:
1. Website Ad Hoc Committee Report Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction on next
steps following the oral report to the Board [Verdin Marketing].
Community Services & Promotions Director Terrie Banish provided a brief recap of the oral report
and advised on the next steps.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
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April 16, 2025
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2. Budget Ad Hoc Committee Report
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction on next
steps following the oral 2025-2027 Budget Preparation report to the Board [City].
Community Services & Promotions Director Terrie Banish provided a brief update of the oral report.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
D. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Marketing Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City]
E. BOARD MEMBER COMMENTS:
F. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. TMD Terms for Atascadero up for renewal (Special Meeting – April 23rd or April 30th).
2. Event Sponsorship Renewal, ROI Criteria & Event Matrix (May 2025).
3. ATBID Annual Budget Assessment (May 2025).
4. Jump on the School Bus Fair Transportation Renewal for Mid-State Fair (May 2025).
5. DRIVE Workshop 2025 Event Recap (May 2025).
6. Quarterly Marketing Recap (May 2025).
7. Welcome Center Location Update/ Opportunity (June 2025).
8. Meet Onsite at the Charles Paddock Zoo & Discuss how revenue coming from the .5%
assessment is being used (August 2025).
9. County update from incoming Supervisor Moreno (August 2025).
G. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 3:07 P.M.
MINUTES PREPARED BY:
______________________
Ashley Zamora
Recreation Coordinator
Approved: May 21, 2025
Exhibit A: DRIVE Event Workbook
Exhibit B: DRIVE Event Postcard