HomeMy WebLinkAboutTBID_2025_02_19_MinutesAtascadero Tourism Business Improvement District Advisory Board
February 19th, 2025
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CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
MEETING MINUTES
Wednesday, February 19, 2025, at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:32 P.M.
ROLL CALL:
Present: Board Members Clint Pearce and Amar Sohi, Vice Chairperson Tom O’Malley
and Chairperson Harden
Vacant: None
Absent: Board Member Jeffrey Lemus
Staff Present: City Manager Jim R. Lewis and Ashley Zamora Recreation Coordinator
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – January 15, 2025, Special Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve the January 15, 2025, Regular Meeting
Draft Action Minutes. [City]
MOTION BY: O’Malley
SECOND BY: Pearce
1. Approve Consent Calendar.
AYES (4): O’Malley, Sohi, Pearce, Harden
ABSENT (1): Lemus
VACANT (0)
Passed 4-0
Atascadero Tourism Business Improvement District Advisory Board
February 19th, 2025
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B. BUSINESS ITEMS:
1. 2024 Atascadero Fall Festival Event Update & 2025 Event Sponsorship Renewal Request
▪ Fiscal Impact: Up to $20,000.
▪ Recommendations: ATBID Advisory Board:
1. Receive and file recap of marketing results from the November 2024, Fall Fest Event.
2. Provide staff direction on sponsorship request for the Nov 14-16, 2025, Fall Fest
Event. [En Fuego Events]
Andres Nuno from En Fuego Events presented the item and answered questions from the Advisory
Board. Community Services & Promotions Director Terrie Banish also answered questions from the
Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The marketing results from the November 2024, Fall Festival Event were received and filed.
There was consensus among the Board Members present to direct staff to bring this item back
to the March 19 meeting and for Andres to provide more of a plan to drive hotel stays. The Board
also suggested bringing in a larger headline band.
2. Central Coast Craft Beer Festival 2025 Event Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Central Coast Craft Beer
Consortium’s event update for the Central Coast Craft Beer Festival to be held on March
22, 2025. [En Fuego Events]
Andres Nuno from En Fuego Events presented the item and answered questions from the Advisory
Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The marketing update of the March 2025, Central Coast Craft Beer Festival were received and filed.
3. Tourism Exchange Lodging Forecast – Atascadero
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Tourism Exchange Lodging
Forecast Co-op results for Atascadero and SLO County. [City]
Atascadero Tourism Business Improvement District Advisory Board
February 19th, 2025
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Community Services & Promotions Director Terrie Banish presented the item and answered
questions from the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Kevin Kroeker from Home 2 Suites.
Chairperson Harden closed public comment.
The Board received and filed the Tourism Exchange Lodging Forecast Co-op results for
Atascadero and SLO County.
4. ATBID Advisory Board Review Monthly Meeting Times
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board to discuss and provide staff direction to move
meeting times on the 3rd Wednesday of the month from 2:30 -4:30 pm to 1:00 pm –
3:00 pm [City].
Community Services & Promotions Director Terrie Banish presented the item and answered
questions from the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
Board Members present approved moving meeting times on the 3rd Wednesday of the month
from 2:30-4:30 pm to 1:00pm- 3:00pm.
5. Budget Reports and Performance Metrics
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Reports and
Performance Metrics. [City]
Community Services & Promotions Director Terrie Banish presented the item and answered
questions from the Advisory Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Board received and filed the Budget Reports and Performance Metrics.
Atascadero Tourism Business Improvement District Advisory Board
February 19th, 2025
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C. COMMITTEE REPORTS:
1. Destination Marketing Services Contract Ad Hoc Committee Report
▪ Fiscal Impact: Up to $265,000 Year 1 and up to $295,000 Year 2.
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction on next
steps following the oral report to the Board [City].
Community Services & Promotions Director Terrie Banish provided a brief recap of the oral report
and advised on next steps.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
2. Website Ad Hoc Committee Report Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction on next
steps following the oral report to the Board [Verdin Marketing].
Marketing Consultant Ashlee Akers provided a brief recap of the recent Visit Atascadero website
refresh meeting, new website will be launching soon and advised on next steps.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
3. Budget Ad Hoc Committee Report Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction on next
steps following the oral report to the Board [City].
Community Services & Promotions Director Terrie Banish provided a brief recap of the oral report
and advised on next steps.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
D. UPDATES:
1. Visit SLO CAL Board and Marketing Committee Updates – Community Services &
Promotions Director Terrie Banish, Marketing Consultant Ashlee Akers provided brief
updates.
Atascadero Tourism Business Improvement District Advisory Board
February 19th, 2025
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2. Marketing Update- None
3. City Business and Administrative Update- Community Services & Promotions Director
Terrie Banish provided a brief update.
E. BOARD MEMBER COMMENTS:
None.
F. FUTURE AGENDA ITEMS: (This section set aside for open discussion on future agenda items)
1. Destination Marketing Services RFP Contract Review (March 2025).
2. County update from incoming Supervisor Moreno (March/ April 2025).
3. Jump on the School Bus Fair Transportation Renewal (March 2025).
4. Bring back Vacation Rental/ Short Term Rental discussion for compliance (April 2025).
5. Meet Onsite at the Charles Paddock Zoo & Discuss how revenue coming from the .5%
assessment is being used (April 2025)
G. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 4:20 P.M.
MINUTES PREPARED BY:
______________________
Ashley Zamora
Recreation Coordinator
APPROVED: March 19th, 2025