HomeMy WebLinkAboutTBID_2024-06-19_AgendaPacketCITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
IN-PERSON MEETING INFORMATION:
The Advisory Board for the Atascadero Tourism Improvement District (ATBID) meeting will be in-
person only and members of the public wanting to participate may attend the meeting in-person.
HOW TO SUBMIT PUBLIC COMMENT:
Individuals wishing to provide public comment may attend the meeting in Room 306 on the Third
Floor of City Hall, 6500 Palma Avenue, Atascadero, CA 93422.
If you wish to comment but not in-person, please email public comments to
cityclerk@atascadero.org. Such email comments must identify the Agenda Item Number in the
subject line of the email. The comments will be forwarded to the ATBID Advisory Board and made
a part of the administrative record. To ensure distribution to the ATBID Advisory Board prior to
consideration of the agenda, the public is encouraged to submit comments no later than 12:00
p.m. the day of the meeting. All correspondence will be distributed to the ATBID Advisory Board,
posted on the City’s website, and be made part of the official public record of the meeting. Please
note, email comments will not be read into the record. Please be aware that communications sent
to the ATBID Advisory Board are public records and are subject to disclosure pursuant to the
California Public Records Act and Brown Act unless exempt from disclosure under applicable law.
Communications will not be edited for redactions and will be printed as submitted.
AMERICAN DISABILITY ACT ACCOMMODATIONS:
Any member of the public who needs accommodations should contact the City Clerk’s Office at
cityclerk@atascadero.org or by calling 805-470-3400 at least 48 hours prior to the meeting or time
when services are needed. The City will use their best efforts to provide reasonable
accommodations to afford as much accessibility as possible while also maintaining public safety in
accordance with the City procedure for resolving reasonable accommodation requests.
ATBID Advisory Board agendas and minutes may be viewed on the City's website:
www.atascadero.org/agendas
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection on our website,
www.atascadero.org. Contracts and Resolutions will be allocated a number once they are approved by the
ATBID Advisory Board. The Minutes of this meeting will reflect these numbers. All documents submitted by
the public during ATBID Advisory Board meetings that are made a part of the record or referred to in their
statement will be noted in the Minutes and available for review by contacting the City Clerk's office. All
documents will be available for public inspection by appointment during City Hall business hours.
Page 1 of 38
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
AGENDA
Wednesday, June 19, 2024, at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Harden, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home2 Suites by Hilton
Board Member Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express & Suites
Board Member Vacancy
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the
Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are
limited to three minutes. Please state your name for the record before making your presentation.
The Board may take-action to direct the staff to place a matter of business on a future agenda.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – May 15, 2024, Special and Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve the May 15, 2024, Special and Regular
Meeting Draft Action Minutes. [City Staff]
B. BUSINESS ITEMS:
1. Jump on the School Bus Lodging Property Transportation Opportunity for 2024 California
Mid State Fair
▪ Fiscal Impact: Up to $47,520.
▪ Recommendation: ATBID Advisory Board review and provide staff direction for the Jump
on the School Bus transportation opportunity for ATBID lodging property guests during
the 2024 Mid-State Fair. [Jump on the School Bus]
2. California Welcome Center ATBID-City Shared Sponsorship Opportunity
▪ Fiscal Impact: Up to $10,000.
▪ Recommendation: ATBID Advisory Board review and provide staff direction on the 2024
California Welcome Center shared sponsorship opportunity with the City.
[City/South County Chamber of Commerce]
3. Budget Ad Hoc Committee Nominations for 2024-2025 Fiscal Year
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board:
1. Nominate two Board Members to review the budget details for the 2024-2025 fiscal
year.
Page 2 of 38
2. Provide staff direction on spending limits that do not require ATBID approval and set
those limits at $500, $1,000, or $2,000. [ATBID/City Staff]
4. Budget Overview and Monthly Report
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Overview and
Monthly Report. [City/Verdin]
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee Updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future agenda
items)
1. Atascadero Chamber of Commerce Passport Program. (August 2024)
2. Verdin Marketing present annual marketing report with goal setting trends and past
performances. (August 2024)
3. Review & Amend ATBID Bylaws to include voting format for Lodging Owners to follow
when Board Members term out. (September 2024)
F. ADJOURNMENT:
Page 3 of 38
ATBID | 6/19/24 | Item A1 SP
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT
DRAFT MINUTES
SPECIAL MEETING
ATBID Advisory Board Workshop
Wednesday, May 15, 2024, at 1:00 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Vice Chairperson Ketchum called the meeting to order at 1:12 P.M.
ROLL CALL:
Present: Board Members Tom O’Malley and Amar Sohi, and Vice Chairperson Corina
Ketchum
Vacant: One vacancy
Absent: Chairperson Patricia Harden
Staff Present: Director of Community Services & Promotions Terrie Banish and
Administrative Assistant/Deputy City Clerk Dillon James
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the
Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are
limited to three minutes. Please state your name for the record before making your presentation.
The Board may take-action to direct the staff to place a matter of business on a future agenda. A
maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board.
Vice Chairperson Ketchum opened the Public Comment period.
The following citizens provided public comment: Andres Nuno and Darin Feichter.
Vice Chairperson Ketchum closed the Public Comment period.
Page 4 of 38
ATBID | 6/19/24 | Item A1 SP
ATBID ADVISORY BOARD WORKSHOP:
1. Review of ATBID Marketing Strategy, Implementation, and Goals
ATBID Advisory Board review, discuss, and provide direction as appropriate for the above
topic.
Director of Community Services & Promotions Banish led the Advisory Board through a workshop
discussion of ATBID marketing strategy, implementation, and goals. Ashlee Akers and Riley Grim
of Verdin Marketing also discussed the above topics with the Advisory Board.
ADJOURNMENT TO REGULAR MEETING:
Vice Chairperson Ketchum adjourned the meeting at 2:31 P.M.
MINUTES PREPARED BY:
______________________
Dillon James
Deputy City Clerk
APPROVED:
Page 5 of 38
ATBID | 6/19/24 | Item A1
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT
Present: Board Members Tom O’Malley and Amar Sohi, and Vice Chairperson Corina
Ketchum
Vacant: One vacancy
Absent: Chairperson Patricia Harden
Staff Present: Director of Community Services & Promotions Terrie Banish and
Administrative Assistant/Deputy City Clerk Dillon James
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the
Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are
limited to three minutes. Please state your name for the record before making your presentation.
The Board may take-action to direct the staff to place a matter of business on a future agenda. A
maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board.
Vice Chairperson Ketchum opened the Public Comment period.
The following citizens provided public comment: None.
Vice Chairperson Ketchum closed the Public Comment period.
A. CONSENT CALENDAR
1. ATBID Advisory Board Draft Action Minutes – April 17, 2024
▪ Recommendation: ATBID Advisory Board approve the April 17, 2024, Regular Meeting
Draft Action Minutes. [City Staff]
MOTION BY: Sohi
SECOND BY: O’Malley
1. Approve consent calendar.
AYES (3): O’Malley, Sohi, and Ketchum
VACANT (1)
ABSENT (1): Harden
Passed 3-0
Page 6 of 38
DRAFT MINUTES
Wednesday, May 15, 2024, at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Vice Chairperson Ketchum called the meeting to order at 2:35 P.M.
ROLL CALL:
ATBID | 6/19/24 | Item A1
B. BUSINESS ITEMS:
1. “Christmas at the Ranch” Santa Margarita 2024 Event Sponsorship Application
▪ Fiscal Impact: Up to $7,500.
▪ Recommendation: ATBID Advisory Board review and provide staff direction on the
sponsorship request for the December 2024 “Christmas at the Ranch” Santa Margarita
event. [Santa Margarita Ranch]
Steve Rossi with Santa Margarita Ranch presented this item and answered questions from the
Advisory Board.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item: Jeffrey Lemus.
Vice Chairperson Ketchum closed public comment.
MOTION BY: O’Malley
SECOND BY: Sohi
1. Approve $7,500 sponsorship request for the December 2024 “Christmas at the Ranch” Santa
Margarita event.
AYES (3): O’Malley, Sohi, and Ketchum
VACANT (1)
ABSENT (1): Harden
Passed 3-0
2. Central Coast Craft Beer Festival 2024 Event Recap & 2025 Event Sponsorship Renewal
Request
▪ Fiscal Impact: Up to $5,000.
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of marketing results of the March 2024 Central Coast Craft
Beer Festival.
2. Approve sponsorship renewal request for the March 2025 Central Coast Craft Beer
Festival. [Visit SLO CAL/Verdin]
Andres Nuno with En Fuego Events presented this item and answered questions from the Advisory
Board.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item: Ashlee Akers and Jeffrey Lemus.
Vice Chairperson Ketchum closed public comment.
MOTION BY: Sohi
SECOND BY: O’Malley
1. Approve $5,000 sponsorship renewal request for the March 2025 Central Coast Craft Beer
Festival.
Page 7 of 38
ATBID | 6/19/24 | Item A1
AYES (3): O’Malley, Sohi, and Ketchum
VACANT (1)
ABSENT (1): Harden
Passed 3-0
3. Central Coast Cider Festival 2024 Event Update
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file update of the Central Coast
Cider Festival marketing and event update for August 2024. [Cider Festival]
Maggie Przybylski presented this item and answered questions from the Advisory Board.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item:
Vice Chairperson Ketchum closed public comment.
The Central Coast Cider Festival 2024 Event Update was received and filed.
4. Visit SLO CAL Sojern Review & 2024-24 Co-op Opportunity
▪ Fiscal Impact: Up to $10,000.
▪ Recommendation: ATBID Advisory Board:
1. Review performance results of the Visit SLO CAL Sojern Co-op program.
2. Review and provide staff direction on the upcoming 2024-2025 SLO CAL Sojern Co-
op opportunity. [Visit SLO CAL/Verdin]
Brooke Wieck with Sojern presented this item and answered questions from the Advisory Board.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item: Matt Halvorson.
Vice Chairperson Ketchum closed public comment.
MOTION BY: O’Malley
SECOND BY: Sohi
1. Approve SLO CAL-Sojern Co-op opportunity up to $10,000, with budgetary discretion
delegated to Ashlee Akers of Verdin Marketing.
AYES (3): O’Malley, Sohi, and Ketchum
VACANT (1)
ABSENT (1): Harden
Passed 3-0
5. 2024-2025 ATBID Annual Assessment
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the 2024-2025 Annual
Assessment for Visit Atascadero. [City]
Page 8 of 38
ATBID | 6/19/24 | Item A1
Director of Community Services & Promotions Banish presented this item and answered questions
from the Advisory Board.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item:
Vice Chairperson Ketchum closed public comment.
The 2024-2025 ATBID Annual Assessment was received and filed.
6. Budget Overview and Monthly Report
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Overview and
Monthly Report. [City/Verdin]
Director of Community Services & Promotions Banish and Marketing Consultant Ashlee Akers
presented this item and answered questions from the Advisory Board.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item:
Vice Chairperson Ketchum closed public comment.
The Budget Overview and Monthly Report was received and filed.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS: None.
E. FUTURE AGENDA ITEMS:
1. Atascadero Chamber of Commerce Passport Program (June or August 2024).
F. ADJOURNMENT
Chairperson Harden adjourned the meeting at 4:15 P.M.
MINUTES PREPARED BY:
______________________
Dillon James
Deputy City Clerk
APPROVED:
Page 9 of 38
ATBID | 6/19/24 | Item B1 | Staff Report
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT
Staff Report
Jump on the School Bus Lodging Property Transportation Opportunity
for 2024 California Mid-State Fair
RECOMMENDATION:
ATBID Advisory Board review and provide staff direction for the Jump on the School Bus
transportation opportunity for ATBID lodging property guests during the 2024 Mid-State Fair.
DISCUSSION:
The California Mid-State Fair is a popular event that both residents and visitors to the area attend
and enjoy. The Jump on the School Bus program would allow shuttle to and from specific areas
in the City of Atascadero to the fairgrounds in Paso Robles several times during the day for
fairgoers. These locations can be determined by the lodging owners as an opportunity to provide
service to and from the Fair to encourage overnight stays in the Atascadero area.
Jump on the School Bus Tours will be reviewing the opportunities with a transportation program
in the meeting with an oral presentation.
FISCAL IMPACT:
Up to $20,000.
ATTACHMENT:
1. Jump on the School Bus 2024 Mid-State Fair Transportation Proposal
Page 10 of 38
www.JumpOnTheSchoolBus.coom
TCP#:0028446-A CA#:421712
June 13, 2024
Ms. Terrie Banish Via Email: tbanish@atascadero.org
Director of Community Services & Promotions
RE: ATASCADERO TOURISM and BUSINESS IMPROVEMENT DISTRICT “ATBID”
BUS TRANSPORTATION OPPORTUNITY/PROPOSAL FOR MID-STATE FAIR 2024
Dear Terrie,
Thank you for your time this morning and help on preparing what you need for the upcoming agenda.
Following is our proposed draft transportation schedule, map, logistics and discounted fee schedule.
Please feel free to call us with questions or changes if need before your meeting.
Thank you for this opportunity and your support please let us know if you need anything else.
Sincerely,
Darin Fiechter
Owner/Partner/Director of Sales
jumpontheschoolbus@gmail.com
805.331.2301
Cc: Sierra Falso Owner/Partner/C.E.O, Lindsay Dugwyler Executive Assistant, Danny Sifuentez G.M., Kevin Hanly
Sales Manager, Andreas Nuno En Fuego Events
Sierra Bravo Enterprises, LLC
d.b.a. Jump On The School Bus
Established 11/11/2011 ~ Santa Barbara
Sierra Bravo Enterprises, LLC
d.b.a. Jump On The School Bus
Established 11/11/2011 ~ Santa Barbara
ATBID | 6/19/24 | Item B1 | Attachment 1
Page 11 of 38
www.JumpOnTheSchoolBus.coom
TCP#:0028446-A CA#:421712
BUS TRANSPORTATION OPPORTUNITY/PROPOSAL FOR MID-STATE FAIR 2024
Week One (1):
(Wed.) 7/17 1 Bus 3:30pm to 12:30am running continuously every hour on the hour = 9 hours
(Thu.) 7/18 1 Bus 3:30pm to 12:30am running continuously every hour on the hour = 9 hours
(Fri.) 7/19 2 Buses 11:30am to 12:30am running continuously every hour on the hour = 13 hours
(Sat.) 7/20 2 Buses 11:30am to 12:30am running continuously every hour on the hour = 13 hours
(Sun.) 7/21 2 Buses 11:30am to 12:30am running continuously every hour on the hour = 13 hours
Week Two (2):
(Mon.) 7/22 1 Bus 3:30pm to 12:30am running continuously every hour on the hour = 9 hours
(Tue.) 7/23 1 Bus 3:30pm to 12:30am running continuously every hour on the hour = 9 hours
(Wed.) 7/24 1 Bus 3:30pm to 12:30am running continuously every hour on the hour = 9 hours
(Thu.) 7/25 1 Bus 3:30pm to 12:30am running continuously every hour on the hour = 9 hours
(Fri.) 7/26 2 Buses 11:30am to 12:30am running continuously every hour on the hour = 13 hours
(Sat.) 7/27 2 Buses 11:30am to 12:30am running continuously every hour on the hour = 13 hours
(Sun.) 7/28 2 Buses 11:30am to 12:30am running continuously every hour on the hour = 13 hours
Our standard pricing is $300.00 per hour per bus which does not include JOTSB Driver/Support team gratuity of
20% equaling $2,700.00 + Gratuity $540.00 = $3,240.00 for one bus for 9 hours.
We are pleased to be able to offer you a discounted multi-day rate of per the following schedule:
Day Hours # of Buses Hourly Rate Base Gratuity Base & Grat. Total
(Wed.) 7/17 9 1 Bus $200.00*9hr $1,800.00 $360.00 $2,160.00
(Thu.) 7/18 9 1 Bus $200.00*9hr $1,800.00 $360.00 $2,160.00
(Fri.) 7/19 13 (w/ one free hour) 2 Buses $200.00*12hr $4,800.00 $960.00 $5,760.00
(Sat.) 7/20 13 (w/ one free hour) 2 Buses $200.00*12hr $4,800.00 $960.00 $5,760.00
(Sun.) 7/21 13 (w/ one free hour) 2 Buses $200.00*12hr $4,800.00 $960.00 $5,760.00
(Mon.) 7/22 9 1 Bus $200.00*9hr $1,800.00 $360.00 $2,160.00
(Tue.) 7/23 9 1 Bus $200.00*9hr $1,800.00 $360.00 $2,160.00
(Wed.) 7/24 9 1 Bus $200.00*9hr $1,800.00 $360.00 $2,160.00
ATBID | 6/19/24 | Item B1 | Attachment 1
Page 12 of 38
www.JumpOnTheSchoolBus.coom
TCP#:0028446-A CA#:421712
(Thu.) 7/25 9 1 Bus $200.00*9hr $1,800.00 $360.00 $2,160.00
(Fri.) 7/26 13 (w/ one free hour) 2 Buses $200.00*12hr $4,800.00 $960.00 $5,760.00
(Sat.) 7/27 13 (w/ one free hour) 2 Buses $200.00*12hr $4,800.00 $960.00 $5,760.00
(Sun.) 7/28 13 (w/ one free hour) 2 Buses $200.00*12hr $4,800.00 $960.00 $5,760.00
Grand Total: $47,520.00
4 to 8 hotels/stops (22 Minutes one way not including stops, loading and unloading for 4 hotels per google maps
above, once we nail down the other hotels we can put together a schedule that will be shared with all the hotels
front desk managers to convey to guests) Google Maps Route Click Here to Edit
• ETA__TBD___: Holiday Inn Express, Atascadero
• ETA__TBD___: Carlton Hotel, Atascadero
• ETA__TBD___: Home 2 Suites, Atascadero
• ETA__TBD___: Spring Hill Suites (Marriott), Atascadero
• ETA__TBD___: TBD, Atascadero
• ETA__TBD___: TBD, Atascadero
• ETA__TBD___: TBD, Atascadero
• ETA__TBD___: TBD, Atascadero
To: Paso Robles Event Center, 2198 Riverside Ave, Paso Robles, CA 93446
ATBID | 6/19/24 | Item B1 | Attachment 1
Page 13 of 38
ATBID | 6/19/24 | Item B2 | Staff Report
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT
Staff Report
California Welcome Center ATBID-City
Shared Sponsorship Opportunity
RECOMMENDATION:
ATBID Advisory Board review and provide staff direction on the 2024 California Welcome Center
shared sponsorship opportunity with the City.
DISCUSSION:
The California Welcome Center will be transitioning to the South County Chambers of
Commerce beginning July 1, 2024.
Visit SLO CAL will not be renewing the sponsorship of In-Market Tourism Marketing at the
California Welcome Center’s Pismo Beach location after June 30, 2024. Under Visit SLO CAL,
Atascadero was part of that sponsorship to promote ATBID lodging properties.
The City of Atascadero does have an opportunity to continue participating in the program. The
South County Chambers of Commerce is offering the opportunity to maintain in-market
exposure at the California Welcome Center – Pismo Beach.
There are 7 TV panel walls available for sponsorship at a rate of $600 per month. Visit SLO CAL
and the California Welcome Center is offering a discounted rate of $5,000 for a 12-month
commitment. This 12-month sponsorship includes quarterly statistical impression reporting,
distribution tracking for up to 2 rack cards, sharing of guestbook registration information, and
an opportunity to sell tourism merchandise.
Last year, the California Welcome Center – Pismo Beach made over 250,000 impressions,
averaging more than 700 per day. The Center is open daily, Sunday-Thursday from 10 AM to 7
PM, and Friday-Saturday from 10 AM to 8 PM. It offers free tourism information, vending, and
restrooms for travelers. To add a personal touch, the Welcome Center provides Guest
Concierge Services from 11 AM to 4 PM Sunday-Thursday, and 11 AM to 5 PM Friday-Saturday,
to offer recommendations and referrals to businesses and destinations countywide.
Atascadero would have control over the content for the video loop. The video loop can be
updated quarterly to ensure the message remains relevant and timely.
Page 14 of 38
ATBID | 6/19/24 | Item B2 | Staff Report
Additionally, there is one Feature Wall available for sponsorship at $6,000 for 6 months or
$10,000 for 12 months. This prime standalone location is next to the entrance and can be
customized to meet branding needs. There is a selfie wall sponsorship, which includes an iPad
to direct visitors to the VisitAtascadero.com webpage.
FISCAL IMPACT:
Up to $10,000.
ATTACHMENT:
1. CA Welcome Center - Promotional Flyer Pricing
2. CA Welcome Center – Feature & Selfie Information
Page 15 of 38
ATBID | 6/19/24 | Item B2 | Attachment 1
Page 16 of 38
Page 17 of 38
ATBID | 6/19/24 | Item B3 | Staff Report
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT
Staff Report
Budget Ad Hoc Committee Nominations for 2024-2025 Fiscal Year
RECOMMENDATION:
ATBID Advisory Board:
1. Nominate two Board Members to review the budget details for the 2024-2025 fiscal year.
2. Provide staff direction on spending limits that does not require ATBID approval and set those
limits at $500, $1,000, or $2,000.
DISCUSSION:
In March 2023, the ATBID Advisory Board assigned a Budget Ad Hoc Committee that met with
City staff to review the detailed 2023-2025 budget worksheets for the two-year City budget cycle.
During this timeframe, the Advisory Board, along with public engagement, prepared a two-year
budget for the Atascadero Tourism Business Improvement District. As the City’s elected
governing board, the City Council makes the final decisions on adoption of the two-year budget.
The Advisory Board is now in year two of the two-year budget and aiming to form a Budget Ad
Hoc Committee again to review the first year in detail and look to the second year to take a
deeper review into what is happening with the budget and get a sense of how things are tracking
into year two.
The Budget Ad Hoc Committee will look to see where things can improve and look at spending
limits on items that do not need Advisory Board approval, like the ordering of marketing swag
items and smaller purchases that staff can proceed with ordering without formal Advisory Board
approval. The Budget Ad Hoc Committee will also look at the “Opportunities Fund” along with
how to invest the fund balance and what flexibility there is going forward should more budget
dollars be needed.
FISCAL IMPACT:
None.
ATTACHMENT:
1. 23-25 235 ATBID Budget Worksheet
2. ATBID Annual Report FY 24-25
Page 18 of 38
$
FUND TYPE235Special Revenue
DESCRIPTION
ACTIVITY DETAIL
OBJECT EXPENSE 2020-2021 2021-2022 2022-2023 2022-2023 2023-2024 2024-2025 2025-2026 2026-2027 2027-2028 2028-2029 2029-2030
NUMBER CLASSIFICATION ACTUAL ACTUAL BUDGETED ESTIMATED REQUESTED REQUESTED REQUESTED REQUESTED REQUESTED REQUESTED REQUESTED
OPERATIONS
6050000 Office Expense -$ 264$ 250$ 115$ 250$ 250$ 275$ 275$ 275$ 275$ 275$
6070000 Advertising 43,142 127,366 165,000 161,050 175,000 180,000 182,000 184,000 186,000 188,000 190,000
6400000 Operating Supplies - - - - - - - - - - -
6500000 Contract Services 106,295 143,436 145,000 140,490 172,500 175,000 177,000 179,000 181,000 183,000 185,000
6600000 Professional Development - 731 450 8,000 8,000 8,000 8,000 8,200 8,400 8,600 8,800
6700000 Business Development - - - - - - - - - - -
6900000 Administration 2,774 4,106 2,920 4,100 4,180 4,260 4,350 4,440 4,520 4,620 4,710
Total Operations 152,211 275,903 313,620 313,755 359,930 367,510 371,625 375,915 380,195 384,495 388,785
SPECIAL PROJECTS
7805029 Opportunities Fund - - - - 60,000 65,000 65,000 67,000 69,000 71,000 73,000
Total Special Projects and Purchases - - - - 60,000 65,000 65,000 67,000 69,000 71,000 73,000
ACTIVITY TOTAL 152,211$ 275,903$ 313,620$ 313,755$ 419,930$ 432,510$ 436,625$ 442,915$ 449,195$ 455,495$ 461,785$
Revenue 227,287 409,652 298,170 410,000 418,020 426,380 434,900 443,600 452,480 461,520 470,760
Fund Balance 400,770 524,111 331,780 620,356 618,446 612,316 610,591 611,276 614,561 620,586 629,561
OTHER FUNDSAtascadero Tourism Business Improvement District (ATBID) Fund
Thisfund accounts for the revenues and expenses associatedwith the Atascadero TourismBusiness Improvement District (ATBID).On June 1,2013,the CityestablishedATBIDforthepurposeoffundingtourismpromotionandincreasingstaysatthelodgingbusinessesinAtascadero.A two percent (2%)assessment is placed on the nightly rent of all occupied rooms or spaces for all transient occupancies in Atascadero.
Terrie Banish:IPW Co-op participation
& booth May 2023
Terrie Banish:
Verdin Contract Services & Pinterest set up;
City Admin Services (agenda, minutes,
meeting facilitation, etc.)
Terrie Banish:
Verdin Media Buy of $98k plus
$3,750 MSF sponsorship 2022
$10k Bovine 2022; $6.8k Resident Tourism Survey;$10k Fall Fest 2022;
Garagiste 2022 $7.5k;
$10k Fall Fest 2023 - half;
CCCBF 2023 $5k;$10k Pinterest co-op.
Terrie Banish:Verdin Contract Services raised from $107,990 to $145,000- (adding
$37,010) plus City Admin Services flat
at $27500 = total $172500
ATBID | 6/19/24 | Item B3 | Attachment 1
Page 19 of 38
ATBID | 6/19/24 | Item B4 | Staff Report
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT
Staff Report
Budget Overview and Monthly Report
RECOMMENDATION:
ATBID Advisory Board receive and file the Budget Overview and Monthly Report.
DISCUSSION:
The ATBID summary and expenditure reports show the expenditures that have been submitted
through April 2024. The Transient Occupancy Tax (TOT) report is also provided, showing TOT
revenues to date through June 12, 2024. The overall 2023-2025 ATBID Budget Worksheet detail
is included as a reference.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Expenditure Detail Report (FY 23-24)
2. ATBID Summary 23-24
3. ATBID Tourism Report – Transient Occupancy Tax Revenues (6.12.24)
Page 20 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 250.00 0.00 250.00 0.00
0000.6052053 Letterhead/Envelopes 0.00 0.00 0.00 0.00 0.00 0.00
80.62 1/31/2024 je GJ JE24 01-05
235Line Description: Supplies Allocation - Jan 2024
80.62 80.62 0.000000.6052053 Letterhead/Envelopes 0.00 -80.62 0.00
0000.6053090 Office Supplies- Other 0.00 0.00 0.00 0.00 0.00 0.00
1.05 2/29/2024 je GJ JE24 02-03
235Line Description: Supplies Allocation - Feb 24
1.05 1.05 0.000000.6053090 Office Supplies- Other 0.00 -1.05 0.00
Total Office Expense 32.67 81.67 81.67 0.00 168.33 250.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 175,000.00 0.00 175,000.00 0.00
0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00
110,000.00 7/1/2023 po PO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
-6,000.00 7/1/2023 po CO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
49.95 7/1/2023 ap IN 15506
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 176001
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 21 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
771.20 7/31/2023 ap IN 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175677
-771.20 7/31/2023 po LI 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
84.95 8/1/2023 ap IN 15827
235Line Description: WEBSITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 175463
664.11 8/31/2023 ap IN 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175952
-664.11 8/31/2023 po LI 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
189.95 9/4/2023 ap IN 15980
235Line Description: WEBSITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 175856
10,142.01 9/30/2023 ap IN 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 22 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
-10,142.01 9/30/2023 po LI 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
469.95 10/1/2023 ap IN 16127
235Line Description: SECURE WEB HOSTING,WEBSITE MAI
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 176001
13,078.27 10/31/2023 ap IN 11547
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176460
-13,078.27 10/31/2023 po LI 11547
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
49.95 11/1/2023 ap IN 16294
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 176261
9,550.82 11/30/2023 ap IN 11578
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176712
-9,550.82 11/30/2023 po LI 11578
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176712
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 23 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
49.95 12/1/2023 ap IN 16451
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 176633
10,483.49 12/31/2023 ap IN 11632
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176935
-10,483.49 12/31/2023 po LI 11632
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
49.95 1/4/2024 ap IN 16607
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 176856
5,228.52 1/31/2024 ap IN 11673
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 177350
-5,228.52 1/31/2024 po LI 11673
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
49.95 2/1/2024 ap IN 16771
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 177396
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 24 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
11,379.41 2/29/2024 ap IN 11722
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 177892
-11,379.41 2/29/2024 po LI 11722
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
154.95 3/1/2024 ap IN 16922
235Line Description: WEBSITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 177396
11,194.67 3/31/2024 ap IN 11768
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 177892
-11,194.67 3/31/2024 po LI 11768
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
49.95 4/1/2024 ap IN 17095
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 177663
10,982.33 4/30/2024 ap IN 11797
235Line Description: APRIL 2024 DESTINATION MARKETI
Vendor: 06479 VERDIN Check # 178168
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 25 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
-10,982.33 4/30/2024 po LI 11797
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
84,674.33 84,674.33 0.000000.6077025 Digital Media Advertising 20,525.17 -105,199.50 0.00
0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00
20,000.00 7/1/2023 po PO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3,750.00 7/1/2023 ap IN 230110
235Line Description: 2023 SPONSORSHIP
Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 175021
626.64 9/30/2023 ap IN 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
-626.64 9/30/2023 po LI 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
5,625.00 10/19/2023 ap IN 11520
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176344
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 26 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
-5,625.00 10/19/2023 po LI 11520
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176344
4,170.11 10/31/2023 ap IN 11551
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176460
-4,170.11 10/31/2023 po LI 11551
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176460
17,000.00 11/1/2023 ap IN 14462
235Line Description: SOJERN CO-OP
Vendor: 00406 VISIT SLO CAL Check # 177238
5,876.47 11/30/2023 ap IN 11578
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176712
-5,876.47 11/30/2023 po LI 11578
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176712
1,600.00 1/26/2024 je GJ JE24 01-10
235Line Description: Reclass-2023 IPW Registration
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 27 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
1,228.32 3/31/2024 ap IN 11769
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 177892
-1,228.32 3/31/2024 po LI 11769
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 177892
39,876.54 39,876.54 0.000000.6077060 Advertising 2,473.46 -42,350.00 0.00
Total Advertising 84.31 124,550.87 124,550.87 22,998.63 27,450.50 175,000.00
0000.6400000 Operating Supplies
0000.6402040 Food for Events / Meetings 0.00 0.00 0.00 0.00 0.00 0.00
1,600.00 1/26/2024 ap IN 14503
235Line Description: 2023 IPW REGISTRATION
Vendor: 00406 VISIT SLO CAL Check # 177224
-1,600.00 1/26/2024 je GJ JE24 01-10
235Line Description: Reclass-2023 IPW Registration
Total Operating Supplies 0.00 0.00 0.00 0.00 0.00 0.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 172,500.00 0.00 172,500.00 0.00
0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00
90,000.00 7/1/2023 po PO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 28 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
6,000.00 7/1/2023 po CO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,465.00 7/31/2023 ap IN 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175677
-9,465.00 7/31/2023 po LI 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
330.00 7/31/2023 ap IN 11410
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175677
-330.00 7/31/2023 po LI 11410
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,820.00 8/31/2023 ap IN 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175952
-8,820.00 8/31/2023 po LI 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 29 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
9,675.00 9/30/2023 ap IN 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
-9,675.00 9/30/2023 po LI 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
13,935.00 10/31/2023 ap IN 11547
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176460
-13,935.00 10/31/2023 po LI 11547
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
7,507.50 11/30/2023 ap IN 11578
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176712
-7,507.50 11/30/2023 po LI 11578
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176712
7,582.50 12/31/2023 ap IN 11632
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176935
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 30 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-7,582.50 12/31/2023 po LI 11632
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,085.00 1/31/2024 ap IN 11673
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 177350
-8,085.00 1/31/2024 po LI 11673
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
10,462.50 2/29/2024 ap IN 11722
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 177892
-10,462.50 2/29/2024 po LI 11722
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,615.00 3/31/2024 ap IN 11768
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 177892
-9,615.00 3/31/2024 po LI 11768
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 31 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
615.00 3/31/2024 ap IN 11769
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 177892
-615.00 3/31/2024 po LI 11769
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,255.00 4/30/2024 ap IN 11797
235Line Description: APRIL 2024 DESTINATION MARKETI
Vendor: 06479 VERDIN Check # 178168
-9,255.00 4/30/2024 po LI 11797
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
95,347.50 95,347.50 0.000000.6501125 Promotions Consultants 652.50 -96,000.00 0.00
0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00
2,291.67 7/1/2023 je GJ JE24 07-19
235Line Description: ATBID Admin Service Fee - July
2,291.67 8/1/2023 je GJ JE24 08-12
235Line Description: ATBID Admin Service Fee-August
2,291.67 9/1/2023 je GJ JE24 09-13
235Line Description: ATBID Admin Service Fee - Sept
2,291.67 10/1/2023 je GJ JE24 10-17
235Line Description: ATBID Admin Service Fee - Oct
2,291.67 11/1/2023 je GJ JE24 11-10
235Line Description: ATBID Admin Service Fee - Nov
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 32 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509010 Other Professional Services (Continued)
2,291.63 12/1/2023 je GJ JE24 12-06
235Line Description: ATBID Admin Service Fee - Dec
13,749.98 13,749.98 0.000000.6509010 Other Professional Services 0.00 -13,749.98 0.00
0000.6509032 Additional Promotional Services 0.00 0.00 0.00 0.00 0.00 0.00
-7,500.00 7/27/2023 je GJ JE24 07-07
235Line Description: Reclass-Cider Fest Sponsorship
7,500.00 7/27/2023 je GJ JE24 07-07
235Line Description: Reclass-Cider Fest Sponsorship
7,500.00 7/27/2023 ap IN 1002
235Line Description: CIDER FESTIVAL SPONSORSHIP
Vendor: 07961 CENTRAL COAST CIDER ASSC. Check # 175319
5,000.00 7/31/2023 ap IN 14392
235Line Description: 2023 SPARTAN RACE CO-OP
Vendor: 00406 VISIT SLO CAL Check # 175679
20,000.00 9/14/2023 ap IN 857
235Line Description: ATASCADERO FALL FEST GRANT
Vendor: 08621 EN FUEGO EVENTS Check # 175871
7,500.00 11/2/2023 ap IN 23AT2
235Line Description: 2023 NOVEMBER EVENT
Vendor: 07251 GARAGISTE EVENTS, INC. Check # 176401
7,500.00 11/7/2023 ap IN 22PR10
235Line Description: 2022 NOVEMBER EVENT
Vendor: 07251 GARAGISTE EVENTS, INC. Check # 176401
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 33 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509032 Additional Promotional Services (Continued)
7,500.00 12/12/2023 ap IN 12122023
235Line Description: AT HER TABLE 2024 EVENT
Vendor: 09315 ECOLOGISTICS, INC. Check # 176644
10,000.00 1/23/2024 ap IN 1154
235Line Description: 2024 BOVINE CLASSIC GRAVEL RID
Vendor: 08979 LOCOMOTIV PERFORMANCE COACHING Check # 177440
7,500.00 3/18/2024 ap IN INV0318
235Line Description: CCCBF SPONSORSHIP
Vendor: 07864 CENTRAL COAST BREWERS GUILD Check # 177535
72,500.00 72,500.00 0.000000.6509032 Additional Promotional Services 0.00 -72,500.00 0.00
Total Contract Services 105.65 181,597.48 181,597.48 652.50 -9,749.98 172,500.00
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 8,000.00 0.00 8,000.00 0.00
0000.6605010 Local Chapter Dues 0.00 0.00 0.00 0.00 0.00 0.00
475.00 7/1/2023 ap IN 2055
235Line Description: MEMBERSHIP RENEWAL
Vendor: 07173 CENTRAL COAST TOURISM COUNCIL Check # 175320
475.00 475.00 0.000000.6605010 Local Chapter Dues 0.00 -475.00 0.00
Total Professional Development 5.94 475.00 475.00 0.00 7,525.00 8,000.00
0000.6740000 Business Development
Total Business Development 0.00 0.00 0.00 0.00 0.00 0.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 4,140.00 0.00 4,140.00 0.00
Total Department Service Charges 0.00 0.00 0.00 0.00 4,140.00 4,140.00
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 34 of 38
06/12/2024
CITY OF ATASCADERO
3:16PM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 04/30/2024
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
Total Operating Services and Supplies 306,705.02 306,705.02
0000.7000000 Special Purchases, Projects, and Studies
0000.7800000 Community Funding
0000.7805029 Opportunities Fund 0.00 0.00 60,000.00 0.00 60,000.00 0.00
Total Special Purchases, Projects, and Studies 0.00 0.00 0.00 0.00 60,000.00 60,000.00
78.68 306,705.02 306,705.02 23,651.13 89,533.85 419,890.00Total Atascadero Tourism Bus Improv Dist
Grand Total 306,705.02 306,705.02 78.68 23,651.13 89,533.85 419,890.00
ATBID | 6/19/24 | Item B4 | Attachment 1
Page 35 of 38
ATBID | 6/19/24 | Item B4 | Attachment 2
ATBID Annual Report
Fiscal Year 2024-2025
(Pursuant to Streets & Highways Code Section 36533)
1. Proposed activities, programs and projects for the fiscal year:
• Contract Services
o Marketing Firm
o Administration Services
• Marketing Plan
• Maintenance of Visual Assets
o Photography & Content
o Creative Services
• Digital Marketing
o Website Content & Updates (i.e., Visit Atascadero; SLO CAL)
o Social Media
• Advertising
o Print & Promotional Items
o Digital
o Reactive & Co-op Opportunities
• Public Relations
o Group FAM (familiarization tours for journalists, tour operators and
meeting & event coordinators)
o Individual Journalist Hosted Itineraries; Attend conferences.
o Press Releases
• Tour & Travel
o Collaboration with CCTC FAMs
o Collaboration with Visit CA FAMs
o Collaboration with SLO CAL FAMs
• Consumer Outreach
o Event Sponsorships Opportunities
o Event Marketing
o Email Marketing
• Administration of TBID fund
2. Approximate cost of such activities, programs and projects for the fiscal year is
projected to be $399,500.
3. Amount of fund balance as of June 30, 2024, is projected to be $716,260.
4. Estimated fund balance for June 30, 2025, is budgeted at $725,980.
5. Contributions received other than assessments:
• Estimated interest income of $19,400 for fiscal year 2023/24.
• Estimated interest income for fiscal year 2024/25 is budgeted at $19,790.
Page 36 of 38
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2023-2024 BUDGETED
2018-2019 2019-2020 6/30/2021 6/30/20222 6/30/20223 through 04/30/2024 2023-2024
REVENUES
41530.6300 Taxes and Assessments 278,184$ 224,609$ 277,287$ 409,652$ 431,401$ 299,591$ 414,120$
45920.0003 Assessment Penalties - 133 - 933 3,904 437 -
46110.0000 Investment Earnings 9,631 10,720 2,027 (11,341) 2,966 - 19,400
Total Revenue 287,815 235,462 279,314 399,244 438,271 300,028 433,520
EXPENSES
6050000 Office Expense - - - 264 - 82 250
6070000 Advertising 178,720 120,110 43,142 127,366 126,556 124,551 175,000
6400000 Operating Supplies - - - - - - -
6500000 Contract Services **143,482 120,525 106,295 143,436 163,051 190,764 172,500
6600000 Professional Development 425 - - 731 - 475 8,000
6740000 Business Development - - - - - - -
6900000 Administration 2,782 2,246 2,774 4,106 4,353 3,000 4,140
7805029 Opportunities Funding - - - - - - 60,000
Total Expenses 325,408 242,881 152,211 275,903 293,960 318,872 419,890
NET INCOME/(LOSS)(37,593) (7,419) 127,103 123,341 144,311 (18,844) 13,630
BEGINNING AVAILABLE BALANCE 318,679 281,086 273,667 400,770 524,111 668,422 644,360
ENDING AVAILABLE BALANCE 281,086$ 273,667$ 400,770$ 524,111$ 668,422$ 649,578$ 657,990$
*Actual numbers are unaudited, not yet finalized and are subject to change
**Contract Services
Special Events
Atascadero Fall Festival Sponsorship 2024 20,000$
Cider Festival Sponsoship 7,500
Garagiste Events 15,000
Spartan Race Co-Sponsorship 5,000
At Her Table Sponsorship 7,500
Bovine Classic 10,000
Central Coast Brewer's Guild 7,500
Destination Marketing Services 95,348
Administrative Services Fee 22,916
190,764$
Atascadero Tourism Business Improvement District (ATBID) Fund
6/12/2024
ATBID | 6/19/24 | Item B4 | Attachment 2
Page 37 of 38
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$
Fiscal Year 2022 *624,858.40$ 498,385.17$ 388,893.34$ 609,246.66$ 2,121,383.57$
Fiscal Year 2023 *625,917.25$ 470,541.39$ 347,201.52$ 583,045.37$ 2,026,705.53$
Fiscal Year 2024 *671,002.30$ 493,566.44$ 331,006.17$ -$ 1,495,574.91$
* This report includes receipts in the correct quarter earned, not in the quarter received. It will not be the same as the City's
financial statements.
ATBID | 6/19/24 | Item B4 | Attachment 3
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