HomeMy WebLinkAboutTBID_2024-06-19_AgendaCITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
IN-PERSON MEETING INFORMATION:
The Advisory Board for the Atascadero Tourism Improvement District (ATBID) meeting will be in-
person only and members of the public wanting to participate may attend the meeting in-person.
HOW TO SUBMIT PUBLIC COMMENT:
Individuals wishing to provide public comment may attend the meeting in Room 306 on the Third
Floor of City Hall, 6500 Palma Avenue, Atascadero, CA 93422.
If you wish to comment but not in-person, please email public comments to
cityclerk@atascadero.org. Such email comments must identify the Agenda Item Number in the
subject line of the email. The comments will be forwarded to the ATBID Advisory Board and made
a part of the administrative record. To ensure distribution to the ATBID Advisory Board prior to
consideration of the agenda, the public is encouraged to submit comments no later than 12:00
p.m. the day of the meeting. All correspondence will be distributed to the ATBID Advisory Board,
posted on the City’s website, and be made part of the official public record of the meeting. Please
note, email comments will not be read into the record. Please be aware that communications sent
to the ATBID Advisory Board are public records and are subject to disclosure pursuant to the
California Public Records Act and Brown Act unless exempt from disclosure under applicable law.
Communications will not be edited for redactions and will be printed as submitted.
AMERICAN DISABILITY ACT ACCOMMODATIONS:
Any member of the public who needs accommodations should contact the City Clerk’s Office at
cityclerk@atascadero.org or by calling 805-470-3400 at least 48 hours prior to the meeting or time
when services are needed. The City will use their best efforts to provide reasonable
accommodations to afford as much accessibility as possible while also maintaining public safety in
accordance with the City procedure for resolving reasonable accommodation requests.
ATBID Advisory Board agendas and minutes may be viewed on the City's website:
www.atascadero.org/agendas
Copies of the staff reports or other documentation relating to each item of business referred to on the
Agenda are on file in the office of the City Clerk and are available for public inspection on our website,
www.atascadero.org. Contracts and Resolutions will be allocated a number once they are approved by the
ATBID Advisory Board. The Minutes of this meeting will reflect these numbers. All documents submitted by
the public during ATBID Advisory Board meetings that are made a part of the record or referred to in their
statement will be noted in the Minutes and available for review by contacting the City Clerk's office. All
documents will be available for public inspection by appointment during City Hall business hours.
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT AGENDA
AGENDA
Wednesday, June 19, 2024, at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Harden, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home2 Suites by Hilton
Board Member Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express & Suites
Board Member Vacancy
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the
Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are
limited to three minutes. Please state your name for the record before making your presentation.
The Board may take-action to direct the staff to place a matter of business on a future agenda.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – May 15, 2024, Special and Regular Meeting Minutes
▪ Recommendation: ATBID Advisory Board approve the May 15, 2024, Special and Regular
Meeting Draft Action Minutes. [City Staff]
B. BUSINESS ITEMS:
1. Jump on the School Bus Lodging Property Transportation Opportunity for 2024 California
Mid State Fair
▪ Fiscal Impact: Up to $47,520.
▪ Recommendation: ATBID Advisory Board review and provide staff direction for the Jump
on the School Bus transportation opportunity for ATBID lodging property guests during
the 2024 Mid-State Fair. [Jump on the School Bus]
2. California Welcome Center ATBID-City Shared Sponsorship Opportunity
▪ Fiscal Impact: Up to $10,000.
▪ Recommendation: ATBID Advisory Board review and provide staff direction on the 2024
California Welcome Center shared sponsorship opportunity with the City.
[City/South County Chamber of Commerce]
3. Budget Ad Hoc Committee Nominations for 2024-2025 Fiscal Year
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board:
1. Nominate two Board Members to review the budget details for the 2024-2025 fiscal
year.
2. Provide staff direction on spending limits that do not require ATBID approval and set
those limits at $500, $1,000, or $2,000. [ATBID/City Staff]
4. Budget Overview and Monthly Report
▪ Fiscal Impact: None.
▪ Recommendation: ATBID Advisory Board receive and file the Budget Overview and
Monthly Report. [City/Verdin]
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee Updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future agenda
items)
1. Atascadero Chamber of Commerce Passport Program. (August 2024)
2. Verdin Marketing present annual marketing report with goal setting trends and past
performances. (August 2024)
3. Review & Amend ATBID Bylaws to include voting format for Lodging Owners to follow
when Board Members term out. (September 2024)
F. ADJOURNMENT: