HomeMy WebLinkAboutTBID_2023-11-15_AgendaPacketCITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT AGENDA
IN-PERSON MEETING INFORMATION:
The Advisory Board for the Atascadero Tourism Improvement District (ATBID) meeting will
be in-person only and members of the public wanting to participate may attend the meeting
in-person.
HOW TO SUBMIT PUBLIC COMMENT:
Individuals wishing to provide public comment may attend the meeting in the Club Room on
the Fourth Floor of City Hall, 6500 Palma Avenue, Atascadero, CA 93422.
If you wish to comment but not in-person, please email public comments to
cityclerk@atascadero.org. Such email comments must identify the Agenda Item Number
in the subject line of the email. The comments will be forwarded to the ATBID Advisory
Board and made a part of the administrative record. To ensure distribution to the ATBID
Advisory Board prior to consideration of the agenda, the public is encouraged to
submit comments no later than 12:00 p.m. the day of the meeting. All correspondence
will be distributed to the ATBID Advisory Board, posted on the City’s website, and be made
part of the official public record of the meeting. Please note, email comments will not be
read into the record. Please be aware that communications sent to the ATBID Advisory
Board are public records and are subject to disclosure pursuant to the California Public
Records Act and Brown Act unless exempt from disclosure under applicable law.
Communications will not be edited for redactions and will be printed as submitted.
AMERICAN DISABILITY ACT ACCOMMODATIONS:
Any member of the public who needs accommodations should contact the City Clerk’s Office
at cityclerk@atascadero.org or by calling 805-470-3400 at least 48 hours prior to the meeting
or time when services are needed. The City will use their best efforts to provide reasonable
accommodations to afford as much accessibility as possible while also maintaining public
safety in accordance with the City procedure for resolving reasonable accommodation
requests.
ATBID Advisory Board agendas and minutes may be viewed on the City's website:
www.atascadero.org/agendas
Copies of the staff reports or other documentation relating to each item of business referred to on
the Agenda are on file in the office of the City Clerk and are available for public inspection on our
website, www.atascadero.org. Contracts and Resolutions will be allocated a number once they are
approved by the ATBID Advisory Board. The Minutes of this meeting will reflect these numbers. All
documents submitted by the public during ATBID Advisory Board meetings that are made a part of
the record or referred to in their statement will be noted in the Minutes and available for review by
contacting the City Clerk's office. All documents will be available for public inspection by appointment
during City Hall business hours.
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, November 15, 2023 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Harden, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express & Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
PRESENTATION:
1. City of Atascadero New Website & Brand Refresh
Terrie Banish, Director of Community Services & Promotions
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – October 25, 2023
▪ Recommendation: ATBID Advisory Board approve the October 25, 2023, Regular
Meeting Draft Action Minutes. [City Staff]
B. BUSINESS ITEMS:
1. 2023 Bovine Classic Event Recap & 2024 Event Sponsorship Renewal
▪ Recommendation: ATBID Advisory Board:
1. Receive and file recap of marketing results of the October 28, 2023, Bovine
Classic.
2. Provide staff direction on sponsorship request for the October 26, 2024,
Bovine Classic.
3. Take such additional, related, action that may be desirable. [Bovine]
▪ Fiscal Impact: Up to $10,000.
2. Budget Overview and Monthly Report
▪ Recommendation: ATBID Advisory Board:
1. Receive and file the Budget Overview and Monthly Report
2. Take such additional, related, action that may be desirable. [City/Verdin]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Website Assessment Analysis and Recommendations. (January)
2. Market Activation from Denver Co-op. (January)
3. Atascadero Fall Festival Event Recap and 2024 Event Sponsorship Renewal.
(January)
4. Garagiste Festival Event Recap and 2024 Event Sponsorship Renewal. (January)
F. ADJOURNMENT:
ITEM NUMBER: A-1
DATE: 11/15/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Wednesday, October 25, 2023 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:32 P.M.
ROLL CALL:
Present: Chairperson Patricia Harden, Vice Chairperson Corina Ketchum,
Board Member Deana Alexander, and Board Member Tom O’Malley
Absent: Board Member Amar Sohi
Staff Present: Director of Community Services & Promotions Terrie Banish and
Deputy City Clerk Dillon Dean James
APPROVAL OF AGENDA:
MOTION: By Board Member Alexander and seconded by Board Member
O’Malley to approve the agenda.
Motion passed 4:0 by a roll call vote. [Sohi absent]
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
Chairperson Harden opened the Public Comment period.
The following citizens provided public comment: None.
Chairperson Harden closed the Public Comment period.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – September 27, 2023
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the
September 27, 2023 Special Meeting. [City Staff]
ITEM NUMBER: A-1
DATE: 11/15/23
MOTION: By Board Member O’Malley and seconded by Vice Chairperson
Ketchum to approve the consent calendar.
Motion passed 4:0 by a roll call vote. [Sohi absent]
B. BUSINESS ITEMS:
1. 2023 Atascadero Fall Festival Event Planning Update
▪ Recommendation: ATBID Advisory Board receive and file event planning update
for the 3rd Annual Atascadero Fall Festival; and take such additional, related,
action that may be desirable. [En Fuego Events]
▪ Fiscal Impact: None.
Director of Community Services & Promotions Terrie Banish presented this item and
answered questions from the Board.
The ATBID Board expressed continued support for the Fall Festival and its associated
benefits for the Downtown and general lodging industry.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Ashlee Akers.
Chairperson Harden closed public comment.
The 2023 Atascadero Fall Festival Event Planning Update was received
and filed.
2. Quarterly Marketing Report and Discussion of Results from Visit SLO CAL’s
2023 Destination Summit
▪ Recommendation: ATBID Advisory Board:
1. Receive and file Verdin Marketing’s Quarterly Marketing Report for Q1 2023.
2. ATBID Advisory Board discuss results from Visit SLO CAL’s 2023 Destination
Summit.
3. Take such additional, related, action that may be desirable. [City/Verdin/Visit
SLO CAL]
▪ Fiscal Impact: None.
Director of Community Services & Promotions Terrie Banish and Verdin Marketing’s Ashlee
Akers presented this item and answered questions from the Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Matthew Halvorson.
Chairperson Harden closed public comment.
The Quarterly Marketing Report was received and filed.
ITEM NUMBER: A-1
DATE: 11/15/23
3. Visit Atascadero Website Upgrades
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction for
recommended upgrades to the Visit Atascadero Website; and take such
additional, related, action that may be desirable. [City/Verdin]
▪ Fiscal Impact: Up to $25,000 in budgeted funds.
Director of Community Services & Promotions Terrie Banish and Verdin Marketing’s Ashlee
Akers presented this item and answered questions from the Board.
The Board was encouraged by the continued momentum on Visit Atascadero website
upgrades and appreciated Ms. Akers’ diligent work on the matter.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Matthew Halvorson.
Chairperson Harden closed public comment.
No motion taken.
4. Budget Overview and Monthly Report
▪ Recommendation: ATBID Advisory Board receive and file the Budget Overview
and Monthly Report; and take such additional, related, action that may be
desirable. [City]
▪ Fiscal Impact: None
Director of Community Services & Promotions Terrie Banish and Verdin Marketing’s Ashlee
Akers presented this item and answered questions from the Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Budget Overview and Monthly Report was received and filed.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee Updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
Board Member O’Malley noted that, in accordance with the recent statewide insurance
crisis, he is struggling to maintain insurance on a few commercial properties; this is a
challenge affecting lodging owners throughout California.
ITEM NUMBER: A-1
DATE: 11/15/23
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Website Assessment Analysis and Recommendations. (November)
2. Bovine Classic Event Recap and 2024 Event Sponsorship Renewal. (November)
3. Atascadero Fall Festival Event Recap and 2024 Event Sponsorship Renewal.
(November/January)
F. ADJOURNMENT
Chairperson Harden adjourned the meeting at 3:56 P.M.
MINUTES PREPARED BY:
________________
Dillon Dean James
Deputy City Clerk
APPROVED:
ITEM NUMBER: B-1
DATE: 11/15/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
2023 Bovine Classic Event Recap &
2024 Event Sponsorship Renewal
RECOMMENDATION:
ATBID Advisory Board:
1. Receive and file recap of marketing results of the October 28, 2023 Bovine Classic.
2. Provide staff direction on sponsorship request for the October 26, 2024 Bovine
Classic.
3. Take such additional, related, action that may be desirable.
DISCUSSION:
In January 2022, the ATBID Board approved sponsorship for the Bovine Classic mixed-
surface cycling event targeted to avid cyclists at a state and national level. The event took
place November 3-5, 2023, in North County, with the main cycling event in Downtown
Atascadero on Saturday, November 5. The event was a success and is filling the goal of
being an annual marquee gravel cycling event. The main race was a single-day event,
but the entire Bovine Classic experience spanned Thursday through Saturday, attracting
riders who spent between one and three nights in Atascadero and Paso Robles.
In November 2022, the ATBID Board approved sponsorship for the 2nd Annual Bovine
Classic event that took place on October 28, 2023, with the same event schedule as the
inaugural event in 2022.The event coordinator will provide an oral presentation to review
the highlights and successes of the second year of the event, along with the event
sponsorship application to renew the support of the ATBID Advisory Board for a third
event in 2024.
FISCAL IMPACT:
Up to $10,000.
ATTACHMENT:
1. 2024 TBC Executive Summary
2. 2023 Bovine Classic Event Guide
3. 2023 Bovine Classic Event Opportunity Deck Presentation
4. 2024 Bovine Classic ATBID Event Support Application
2024 TBC Marke ng Execu ve Summary
prepared for Visit Atascadero
KEY STATS
The significant headline is that this year’s Bovine Classic experienced nearly 30% growth in rider
registra ons. This growth comes at a me when many similar events are down by 20%. We are s ll
benefi ng from the cache of being a new event with growing industry awareness. The focus of our
message is about gravel cycling in the Paso Robles wine region. This report includes registra on data,
as well as data from our post-event rider survey.
Highlights from the rider survey
Anecdotally, we heard of riders staying at: Allegre o, Oxford Suites, Melody Motel, Paso Robles Inn,
Best Western, Linne Calodo, Springhill Suites, Home2Suites, The Carlton.
LEAD-UP MARKETING
The focus of the Bovine Classic is to be a cycling pla orm represen ng the ENTIRE Paso Robles wine
region. Our goal is to make the Paso region a recognized brand in the minds of cyclists looking to travel
with their bikes. Both Travel Paso and Visit Atascadero shared placement as “presen ng sponsors.”
Branding appeared on all print and display marke ng, including: the finish-line arch, winners podium,
ac va ons at other events, postcards. Addi onally, both received significant direct men on in social
media (Instagram and LinkedIn) and digital media. Other marke ng highlights include:
Total Registra ons: 445
Visi ng Riders: 85% travelled from more than three hours away. Strong pull from San Jose to
Santa Rosa. We also had other riders from Alaska, Arizona, Idaho, Nevada, Colorado, Missouri,
Ohio, New York, Utah.
Gender Breakdown: 17% Female/83% Male (we want to invest in a rac ng more women riders)
Opera on Surf Dona ons: $7500. Up 50% from 2023.
Visit Accommoda ons: 64% stayed in a local hotel or rental property. 18% stayed with friends or
rela ves.
Number of Nights: 1 Night = 12.8%; 2 Nights = 46.8%; 3 Nights = 22%; 4 or More Nights = 7.8%
Intend To Return To The Bovine: 97.1%
Towns Stayed: 75% stayed in Paso Robles, Templeton, and Atascadero combined.
Travelled With Non-Riding Others: 64% of respondents travelled with people who were NOT
doing the ride.
Interview on “The Gravel Ride” Podcast, which has generated countless inquiries about both the
event and cycling in the area.
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 1
LOCAL BUSINESS PARTNERS
Re red pro & cycling media influencer Alison Tetrick gave The Bovine and the region a significant
shoutout on Lance Armstrong’s “The Move” podcast on October 27. (Note: Alison would be an
excellent TravelPaso content collaborator to help push the cycling tourism message.)
Instagram Men ons: Both Travel Paso & Visit Atascadero received significant “presented by”
men ons on Bovine Classic posts, including our video trailers.
Photo & Video Library: Travel Paso & Visit Atascadero have been granted access to all professional
photography and videos before and during the event.
Ac va ons: The Bovine Classic presented by Travel Paso & Visit Atascadero has been in front of
nearly 5000 riders at five other events around California.
Cass Winery (sponsor)
Firestone Walker (sponsor and pre-ride host)
Villa Creek Winery (aid sta on)
Linn’s Bakery (fes val vendor)
Royal Nonesuch Wines (private tas ng party for visi ng riders)
Castoro, Denner, Peachy Canyon, J. Dusi (vineyard access for routes)
Voler (official clothing sponsor)
Iron Wolf Coffee/Third Wheel Tours (sponsor)
SRAM (sponsor)
Avila Traffic Safety (sponsor)
Long Branch Saloon (aid sta on and pre-ride host)
Lezyne (podium sponsor)
Spikes Bites Catering (aid sta on sponsor)
Sunshine Olive Oil (gi bag and podium sponsor)
Ancient Owl Beer Garden (rider party venue)
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 1
V O L U M E 2
2023 Bovine Classic Event Guide
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
CONTENTS
Welcome Letter
Weekend Schedule
Event Day Details
9 Rules To Ride By
The Routes
Aid Stop Deets
The Mo Wilson/Operation
Surf Raffle
The Path of The
Serenely Rad Bovine
Meet Our Great
Sponsors, Find
Discounts Too...
Caution & Care
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
WELCOME TO
BOVINE 2.0:
MOO-TOBERFEST
Welcome to Paso Robles & Atascadero, home
turf of the second annual Bovine Classic. Bigprops to Travel Paso, Visit Atascadero & Cass
Winery for championing this whacky idea.
Even bigger thanks to YOU for sharing your
time, your dollars, and yourself with us.
We know there are plenty of gravel rides in all
those pastures, and we aim to show you a fun
and safe time together.
Part of our evolving mission is to make friendswith vineyard owners and ranchers who are
willing to share their land with us for riding.
You’ll be riding through a few plots of private
land, so please follow their rules and stay
mellow when asked. Most are happy to have
us here, and we want to keep it that way.
Building trust with ranchers today may open
up whole new spaces to explore tomorrow.
Be sure to give them the right of way, a bigsmile & a friendly wave. Most importantly,
though, do keep it single file and super chill
bovine style. Saturdays are working days for
these folks.
Viva Bovine!
Bryoncé & The Bike Monkeys
"Giddyup. Ride safe,
go fast & have fun...
in that order."
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
WEEKEND SCHEDULE
7AM: Packet pick up @ Sunken Gardens in Atascadero.
8:30AM: Grand depart for all riders all routes.
1PM: Festival & FOOD start
2:30PM: Big Bovine course cut-off @ Templeton Rd & HWY 41.
2:30PM: Brementown 805 on stage.
4:30: Raffle & podium awards
5PM: Brementown 805 on stage
6PM: Festival ends.
Thursday 10/26 Friday 10/27
Saturday 10/28
1:30PM: GU x Canyon x Voler Pre-Ride at
Firestone-Walker Tap Room in Paso
Robles.
2:30PM: Ride rollout
4:15-6:30PM: Post-ride happy hour.
9AM: GU x Canyon x Voler Pre-Ride at Long
Branch Saloon in Creston (park at rodeo
grounds one block north.)
10AM: Ride rollout
12PM: Hang out for lunch (on own) at
Saloon.
3-6PM: Packet pick-up at Ancient Owl
Beer Garden in Atascadero
online Parking Info
&
Pre-Ride Sign Up
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
Where
Sunken Gardens at 6505 El Camino Real, Atascadero, CA. The following adjacent streets willbe closed to traffic and parking: East Mall, West Mall, and Palma Ave (between East/WestMall.) Approach the grounds from Lewis Ave rather than El Camino.
Bag Drop & Changing Rooms
Drop a bag with some clothes to change into at the Canyon tent, which will have changingrooms attached to its booth. There will be bike racks around the venue, but it's not aproper valet. You are responsible for the security of your own bike.
Food, Beer, and Other Beverages?
Start your day with coffee at the Voler lounge. If you want more caffeination, head to BackPorch Bakery on El Camino Real (best croissants!) or Malibu Brew on East Mall.
After the ride, bring the meal ticket from your jersey number to the Cass Winery tent. Grabyour first beer free at Firestone-Walker with your drink ticket. After that, pick up drinktickets for more. Those purchases go to help sending one female veteran to an OperationSurf camp. Iron Wolf will also be pouring nitro cold brews. NA options include: Guyaki, BestDay Brewing, & Liquid Death.
Will There Be Places To Sit?
Heck yeah. There’s lots of grass to put a blanket or camp chair. Speaking of, considerbringing your comfiest camp chair for an optimal après Bovine seating experience. Many ofthe vendors are creating lounge spaces in their tents. Go make friends, hang out, play lawngames, and listen to some sweet tunes. The party goes on until 6pm.
Bike Wash & Bike Valet
There will be bike racks around the venue, but it's not a proper valet. You are responsiblefor the security of your own bike.
The fine folk (aka Kevin van Loon) at SCC Tech will be providing a complimentary bike wipedown... so, that means please give him a nice compliment. He’s workin’ hard over there.
EVENT DAY DETAILS
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
VENDORS
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
9 RULES TO RIDE BY AT
THE BOVINE CLASSIC
Please don't cross the centerline ever... even if it's
invisible. There will be oncoming local car, foot, and
bike traffic.
FULLY stop at stop signs and lights... unless you are
flagged through. Heck, obey all the regular traffic
signage.
Keep it skinny, share the road, and let cars pass.
This ain't a race. It's a fun ride with timed segments.
Podiums are only awarded for overall SEGMENT times.
Course markings are for your safety and for that of the
community. Neutral, Slow Down, Steep Descent really
mean keep it chill.
Leave no trace.... Please pick up your debris. Rememberthat GU has an awesome gel wrapper recycling program.
Cut-off times are for your safety, so we can get you & allour volunteers home before dark. The dark is scary.
Headphones are not advised. We want you to stay fully
aware of all your surroundings.
Once again, those stags are as frisky as hormonal teen. Inthat quest for an amorous assignation, they're known toleap in front of cars. Also, beware the kamikazee ground
squirrels. They’re nut jobs!
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
101Miles + 8792'
Segment 1: Miles 12.1 - 17.9 (appx)
Segment 2: Miles 66.6 - 69 (appx)
Segment 3: Miles 76.5 - 84 (appx)
Aid Stations @ Mile: 20, 38, 66, 84
2:30PM Course Cutoff at Mile 68.
In Case of Emergency: 911
BIG: Pink Bike Monkey Signs
THE ROUTES
64.4 Miles + 4400'
Segment 1: Miles 12.4 - 17.9 (appx)
Segment 2: Miles 30.6 - 33 (appx)
Segment 3: Miles 39.9 - 48 (appx)
Aid Stations @ Mile: 20, 30, 48
In Case of Emergency: 911
HAPPY: Blue Bike Monkey Signs
37.6Miles + 2500'
Segment 1: Miles 12.4 - 17.9 (appx)
Segment 2: Miles 30.6 - 33 (appx)
Aid Stations @ Mile: 20, 30
In Case of Emergency: 911
BABY: Green Bike Monkey Signs
FEISTY: Yellow Bike Monkey Signs
73.8 + 7000'
Segment 1: Miles 12.4 - 17.9 (appx)
Segment 2: Miles 66.6 - 69 (appx)
Aid Stations @ Mile: 20, 38, 66,
2:30PM Course Cutoff at Mile 68.
In Case of Emergency: 911
ONLY FOLLOW THE STAKED BIKE MONKEY SIGNAGE. PLEASE DO NOTFOLLOW ANY ARROW STICKERS ON THE GROUND. THOSE ARE NOTPART OF TBC.
Download
Route
GPX Files
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
CAUTION & CARE
Want Your Segment Time ToCount? Then follow this guide...Be EXTRA Cautious At ThesePoints. We want to see you at
the finish line party.
7.4 Stop Before Left Merge11.8 Crossing HWY 4620.9 Blind Left Turn40.4 Sharp Descent/Blind Left40.8 Rough Rd Descent44.8 Crossing HWY 4646-50 Narrow, Winding
Descent50.1 BLIND LEFT!56.8-61 Stay Right! Really. This
is narrow and cars DO comeup this. Single file is reallyreally important.82.3 Merging onto 229. Youdon’t have right of way. Stay
single file to mile 8485.8-87.5 Single file. This canbe a busy road.
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
AID STOP DEETS
Hand-ups of homemade jamon
slices and organic apples.
Other typical ride snacks.
Enter to win a Fierce Hazel
handlebar bag.
Funny portrait opportunity with a
professional photographer.
Mile 20: All Routes
Restroom: Yes
Gear Drop: Yes
Locally sourced baked goods and
other ride treats.
Pickle juice.
Amazing mountaintop view of the
Pacific.
SRAM Shenanigans
Mile 38: Big & Feisty Courses
Restrooms: No (sorry)
Gear Drop: No
Homemade ride bars from local
chef, Spikes Bites.
GU products galore.
Pickle juice.
Mile 29: Happy & Baby Courses
Mile 66: Big & Feisty Courses
Restrooms: Yes
Gear Drop: No
VILLA CREEK WINERY CYPRESS MOUNTAIN
TEMPLETON LIBRARY LONG BRANCH SALOON
Fried pickles
GU products
Other typical ride snacks.
Mile 84: Big & Happy Courses
Restrooms: Yes
Gear Drop: No
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
GU PRODUCT BY THE BOX LOAD!
$100 SRAM NATION CARDS (6 CHANCES TO WIN)
TIME ATAC ROAD OR GRAVEL PEDALS
1 PAIR OF ALBA OPTICS GLASSES COURTESY OF SPECS BY KYLA
FULL VOLER.COM KIT W/ JERSEY, BIBS, WIND JACKET (2 CHANCES TO WIN)
PAIR OF SEMI-CUSTOM BONT CYCLING SHOES
TICKETS TO VIOLENT FEMMES, DROPKICK MURPHYS, OR BLUES TRAVELER SHOW
NEAR YOU. COURTESY OF CAST MANAGEMENT.
ZIPP FIRECREST 303 DISC WHEELSET.
2-NIGHT MID-WEEK STAY AT THE GENESEO INN AT CASS WINERY
WE
Operation Surf, based right here in San Luis Obispo, creates
pathways to healing and wellness for military veterans
through innovative surf camps. We have partnered with OS
to build the Moriah Wilson Scholarship, which sends a female
veteran to one of these powerful healing camps. To learn
more about Operation Surf and its powerful mission, watchthe Netflix documentary “Resurface.” You can support it by
purchasing raffle tickets at the OS booth.
MO WILSON SCHOLARSHIP
RAFFLE
OPERATION SURF!
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
PATH OF THE SERENELY
RAD BOVINE
Everything we really needed to learn about gravel rides we learned in cow kindergarten, y'all.
Be Awesome (and Kind).
We are all in this herd together. Look out for
one another. Treat each other, aid station
hosts, volunteers, drivers, other tourists,
residents & staff as we would want to be be
treated. Courtesy always wins. (and be sure
to greet any cows as you pass by. They digthat.)
Be Safe.
These roads are open to all and used by
visitors and locals alike. Follow the usual rules
of the road. Make the decisions that will get
you back to the corral safely. Obey the
centerline rule (explicit AND implied.).
Be Prepared.
We'll have support out on the course, but we
may not be where you are when you're
there. Be prepared with nutrition, tools.
tubes, course downloads, plugs, a working
mobile phone, etc. Have what you need ...
just in case.
Be Respectful.
You'll definitely be riding on public roads. Even if
they're not cool to you, be cool to drivers. You
will go through private vineyards. If they ask us to
ride a neutral pace, please do. This is a rare
privilege. Leave no trace by throwing your trash
away in proper waste bins. Make someone's daywith a hearty "thank you." It'll go a long way with
our aid stop hosts and volunteers.
Be Aware.
It's really easy to get caught up in the moment
when you're riding at your limits. Sometimes we
tune out of our surroundings, get caught up in
our heads, and make unclear decisions. Stay
tuned in, obey the rules, give right of way to
faster riders and other drivers, do not ignore
stop signs.
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 2
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A hi-Rev thank you to
iron Wolf Coffee & Third
wheel tours for all
your Bovine support.
ironwolfcoffee.com
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get kids on bikes! support
nica by ordering your
saga-ventures bandana.
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A Huge Bovine “Thank You” To Villa
Creek Winery & Long Branch Saloon
for hosting two remarkable
ride stops.
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Thanks to these & other amazing
wineries for letting us stampede
(gently) through their precious
vineyards.
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Now that You’ve
tasted the beef,
it’s time to eat
mor chikin’.
The Bantam Classic Is coming! Join The
Original Barnyard party Ride.
Petaluma, CA
Sunday, May 26, 2024
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Thank you, Avila,
for keeping thE
bovine herd safe on
the road.
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YOUR SAFETY
IS OUR PRIORITY
MANY THANKS TOMANY THANKS TO
ATASCADERO POLICE DEPARTMENTATASCADERO POLICE DEPARTMENT
ATASCADERO DEPT OF PUBLIC WORKSATASCADERO DEPT OF PUBLIC WORKS
SLO COUNTY SHERIFF'S SEARCH+RESCUESLO COUNTY SHERIFF'S SEARCH+RESCUE
CALIFORNIA HIGHWAY PATROLCALIFORNIA HIGHWAY PATROL CALTRANSCALTRANS
... FOR KEEPING OUR HERD PROTECTED.... FOR KEEPING OUR HERD PROTECTED.
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OTHER AWESOME BIKE MONKEY
HIJINKS FOR YOUR 2024.
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SEE YOU OCTOBER 26, 2024!
Keep an eye out for a special
private one-week pre-sale for
TBC Mavericks in January 2024.
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www.thebovineclassic.com
"Mark my words. This thingis going to BLOW UP!"
Rudy NapolitanoFormer US Elite MastersNational Champ.
"Huge thank you BovineClassic for putting on such anamazing race and I'm stokedto come back next year!!"
Derrick Nazelrod
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The Bovine Classic returns to Atascadero & Paso
Robles, CA on October 26, 2024. This marks the third
year for “America's 4th-hardest, cow-themed, gravel
grinder ... in a California wine region.”
"Why?," you ask. The Paso wine region's courses are
too stunning, the community energy is too generous,
and the creative food and beverage culture is too fun
to keep to ourselves.
In our inaugural 2022 edition, TBC attracted 350
riders from 11 countries, 12 states, and over 105
cities. In 2023, the event grew by another 25%.
Nearly 85% of our riders travel from over 3 hours
away to ride and stay at least 1 night, making this a
proper destination event.
The Secret's Out
“TBC is not just another cycling race it’s an
experience and community. One that celebrates
the great people, mixed-surface terrain,
agriculture, food, beer, wine & sense of place of
the whole Paso region.”
Watch The 2022Watch The 2022
Highlights VideoHighlights Video
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The Bovine Classic Mission
Continue building a memorable, positive, inclusive
cycling event that's a remarkable guest experience.
Make the entire Paso Robles wine region a magnet
for broader regional, national, and international
cycling tourism. We seek to have 85% of ridership
come from outside the 805 area code.
Connect awesome local brands and makers of great
things with upscale cyclists who appreciate great
wine, beer, olive oil, distilleries, food, and more.
Continue evolving as a model for cycling & ranching
communities that are thriving and working together.
Fund a partner charity that does important work on
a local and national level. Local charity Operation
Surf was our 2022 & 2023 partner.
1.
2.
3.
4.
5.
“The Bovine Classic is the Gucci of gravelevents.”
Peta Takai, CFO & OWNER of NEUVOCycling Clothing
Watch The OfficialWatch The Official
2024 TBC Trailer2024 TBC Trailer
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25% YOY registration increase over 2022.
2 sponsored by Canyon, GU, and Voler. Rides started Thursday,
attracting a significant number of early arrival riders.
85% of riders cam from more than 3 hours away. Most riders stayed a
minimum of one night.
Visit Atascadero, Travel Paso, and Cass Winery shared “presenting”
status throughout 2023. Significant partnership with Firestone-Walker
as our official beer sponsor. Worked with more than 25 local
businesses.
Raised another $5000 scholarship for local charity Operation Surf
6+ Instagram Ad Campaigns, reaching approximately 30k targeted
accounts.
Marketing activations at 5 major CA/NV cycling events, reaching
Featured guest on The Gravel Ride Podcast.
Promoted on The Gravel Calendar & Gravel Ride California
Partner social media promotions with Voler Cycling & Gu Energy
Bovine Classic Cycling Camp hosted 8 visiting business and creative
leaders from California, New Orleans, Colorado, Tennessee. These high-
end visitors paid $4000/person to ride, dine, and drink in Paso Robles
for 4 nights. Based out of the Oxford Suites.
3 x Bovine Classic Community Pre-Rides.
TOP-LINE HIGHLIGHTS
MARKETING & ACTIVATION HIGHLIGHTS
2023 Highlights
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2023 Participating (National & Local) Businesses
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Increase to 500+ Riders
Increase our average per person reg fee
New 2-year charity partner: Pablove Foundation.
A luxury training camp week of Bovine Classic
hosted by CTS (In discussion)
A VIP charity dinner with guest chef Biju Thomas,
host of “The Road Less Eaten.” (In discussion)
Expanding to 2 official ride days
Accessing to new route options through private
vineyards & ranches.
Proper Friday afternoon festival and expo with
more local businesses.
Adding a “kids race” around Atascadero city hall
Increase community lead-up rides to 4-5
throughout the year.
May Paso Cycling Camp hosted by Pablove
Foundation. (In discussion)
Making Paso an official overnight stop on the
annual Pablove Across America pediatric cancer
ride in September. (In discussion)
Here’s what we’re targeting for ‘24.2024 Bovine Classic Details
“This was SO SICK! I truly thought it was agreat event. The roads are amazing...”
Levi Leipheimer, Olympian & former winner ofTour of California.
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LIVE EVENTS
Jan: Preferred Reg Opens
Feb: TBC @ The iconic Rock Cobbler race in Bakersfield.
Mar: TBC Community Ride #1
Apr: TBC @ Levi's King Ridge Gran Fondo in Winston, CA.
Will have marketing presence in front of 4000+
participants.
May : TBC Community Ride #2
May: Pablove Foundation Paso Robles Training Camp
June: Bovine Social Ride #3
June: TBC atThe Bantam Classic in Petaluma, CA.
June: TBC at Truckee Dirt Gran Fondo
Aug: TBC Social Ride #4 in Paso Robles.
Sep: TBC Social Ride #5
October 20-24: Potential CTS Coaching “Bucket-List Cycling
Camp” in Paso Robles
October 24-26: Bovine Weekend! Yee-Haw.
2024 TBC Lead-Up Activations & Marketing
Instagram Campaigns.
January/February Press Releases
Working with 2-3 key cycling industry influencers
before and during.
Expanding greater inclusion into influential , but
under-served, cycling communities.
Leveraging relationships with GranFondoCycling.com
& Outside to create more earned media.
Leveraging newsletter power of potential partners like
Voler, Pablove Foundation & CTS.
MARKETING FOCUS
We’ll be targeting these efforts to create bigger
awareness for the Bovine Classic and for cycling in the
Paso Robles region.
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The Happy Bovine: This untamable beast passes through
Templeton, Paso Robles, Atascadero, and Creston, covering
nearly 100 miles and 9100' of climbing.
The Feisty Bovine: This may not be the full deal, but at 75
miles and 6500' of climbing it's a serious course for serious
riders!
Happy Bovine: A 68-miler that’s got plenty of kick to keep
riders challenged and stoked.
The Baby Bovine: At 40 miles and 3k climbing, this is no
gentle calf. This course manages to have plenty of its own
kick and sass.
Some folks will come to race and others simply to cross the line.
Our course is designed to show off the pioneer and rancher
spirit of our region by traversing dusty farm roads, rolling hills
through vineyards, and backcountry single track. Not everyone
will be ready for the full extravaganza, so there will also be
middle- and short-distance versions of the route.
Each course is well marked routes, includes multiple (and
unique) aid stations, and pro-level neutral race support to keep
everyone rolling safely... and maybe a few surprise fans
dressed in cow costumes!
The Event Routes
“Wow. Are you ready to have 2000riders at this event? This is going toblow up.”
Tomas Castrillona, owner of Arriba Cycling inMedellin Colombia
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New Era, New Charity:
Meet The Pablove Foundation
Since 2009, The Pablove Foundation has been fighting childhood
cancer with love. It does this in two ways: funding cutting-edge
cancer research & its Shutterbugs digital photography program
for kids going through cancer treatments. LEARN MORE.
It will be recruiting local kids dealing with cancer into its very
powerful Shutterbugs program.
It will host a May cycling camp in Paso Robles.
Paso Robles will be a one-night stop on next year’s Pablove
Across America ride, which will be traveling down the
California coast. Historically, this is its most popular route,
often attracting over 50 riders and 30 staff members.
Pablove’s primary fundraiser is an annual one-week cycling event
called Pablove Across America. This partnership helps raise
awareness and recruit new riders to their cause. In turn, Pablove
will be serving the broader Paso/SLO community in these ways:
1.
2.
3.
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The Bovine Classic "Presented By " Sponsor Benefits: $15k
TBC Web Site: Logo & Link on "Our Partners" Page
15 dedicated social media posts on TBC channels.
"Featured Partner" placement on 2 x TBC digital
newsletters
"Presented by" mention in TBC newsletters.
Logo and link on Post-Registration TBC Rider Welcome
Email.
Presented by mention on 4 x TBC social media videos.
Presented by mention all live and recorded coaching
webinars.
Opportunities to participate in unique offers just for TBC
riders
Full page ad in TBC's digital rider guide. EXAMPLE.
DIGITAL MEDIA BENEFITS
1.
2.
3.
4.
5.
6.
7.
8.
9.
"Presented by Partner" is limited to three (3) non-competing businesses, such as: VisitAtascadero/TravelPaso, Bike Sponsor, Beer Sponsor.
TERM: 1/1/2024 to 12/31/2024
Only presented by sponsor logos, along with our charity
partner logo, are included on all: printed materials, festival
and start/finish line banners, and event tee shirts.
10' x 20' tent space at start/finish expo . Sponsor provides
its own tent, banners, and staffing for entirety of event.
5 x Ride entries for sponsor to use at their discretion.
Responsible for registering on BikeReg.com/bovineclassic.
PRINT + ACTIVATION BENEFITS
1.
2.
3.
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The Bovine Classic Platinum Sponsor Benefits: $10k
"Platinum Sponsor" status is limited to six (6) businesses.
TERM: 1/1/2023 to 12/31/2023
10' x 20' tent space at start/finish expo . Sponsor provides
its own tent, banners, and staffing for entirety of event.
3 x ride entries for sponsor to use at their discretion.
1 x pass for any VIP fundraiser event. Details TBD.
PRINT + ACTIVATION BENEFITS
1.
2.
3.
TBC Web Site: Logo & link on "Our Partners" Page
10 dedicated social media posts on TBC channels.
"Featured Partner" placement on 2 x TBC digital
newsletters
Co-presented by on 1 x TBC video
Presented by mention all live and recorded coaching
webinars.
Opportunities to participate in unique offers just for TBC
riders
Full page ad in TBC's digital rider guide. EXAMPLE.
DIGITAL MEDIA BENEFITS
1.
2.
3.
4.
5.
6.
7.
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10' x 10' tent space at start/finish expo . Sponsor provides
its own tent, banners, and staffing for entirety of event.
3 x ride event entries for sponsor to use for staff or as
giveaways.
PRINT + ACTIVATION BENEFITS
1.
2.
TERM: 1/1/2023 to 12/31/2023
The Bovine Classic Gold Sponsor Benefits: $5k
TBC Web Site: Logo & link on "Our Partners" Page
8 x dedicated social media posts on TBC channels.
"Featured Partner" placement on 2 x TBC digital
newsletters
Featured guest 1 x TBC live/recorded webinar
Opportunities to participate in unique offers just for TBC
riders.
1/2 page ad in TBC's digital rider guide. EXAMPLE.
DIGITAL MEDIA BENEFITS
1.
2.
3.
4.
5.
6.
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TERM: 4/1/2023 to 12/31/2023
10' x 10' tent space at start/finish expo . Sponsor provides
its own tent, banners, and staffing for entirety of event.
1 x ride event entries for sponsor to use for staff or as
giveaways.
PRINT + ACTIVATION BENEFITS
1.
2.
TBC Web Site: Logo & link on "Our Partners" Page
5 x dedicated social media posts on TBC channels.
"Featured Partner" placement on 1 x TBC digital
newsletters
Opportunities to participate in unique offers just for TBC
riders.
1/4 page ad in TBC's digital rider guide. EXAMPLE.
DIGITAL MEDIA BENEFITS
1.
2.
3.
4.
5.
The Bovine Classic Emerald Sponsor Benefits: $2k
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Other Sponsorship
Opportunites
Event Happy Hours
Post-Ride Lounges
Sponsored Post-Ride Feed
Sponsored and Led Pre-Rides
Product Donations for Charity Raffle Giveaways
Sponsored and Staffed Aid Stations
Product Launches
On-Course Demo Opportunities
Tasting Booths
Brand x Food x Beverage Collaborations
We encourage our partners to take an active role in
creating a meaningful connection with Bovine Classic
riders. We want our riders to get to know you, and for
you to know them. Let's connect on an individual level
that creates memories.
Here are some active ways partners have worked to
engage riders:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
We're open to hearing your ideas. Let's get inventive
and touch hearts.
“This event is special. It was better thanSBT GRVL. It had the feeling of a miniGravel Worlds.”
Brad Wiggs, 2022 men’s winner ofThe Bovine Classic.
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The Bovine Classic is not just an event. We embrace the idea that we are also
a content experience. This is a platform to tell stories about our region and
our partners. It's also a place for riders to create their own stories. Many of
those stories will start happening long before people even arrive in north
SLO county. Here are some current opportunities for TBC to create digital
audience, brand & product engagement in 2022!
Bovine Classic Website: Homepage, Sponsors Page, Dedicated
Sponsor Story Page
Bovine Classic STRAVA Club
Bovine Classic Event Guide
TBC Instagram Featured Post
TBC Instagram Live Story
Newsletter & Sponsored E-Blasts
Race Results Page
Social Media Video Content
We're open to all kinds of collaborations. What's on your mind?
2024 Digital Content
Opportunities
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A Bike Monkey Co-Production
Santa Rosa, CA-based Bike Monkey has
a reputation for producing some of the
most recognized cycling events on the
West Coast. The Bovine Classic is
honored to be in this network of amazing
ride experiences.
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For Bovine Classic media and
sponsorship inquiries, contact Bryan Yates
bryan@locomotivcoaching.com
213.926.1520
www.thebovineclassic.com
Bovine Classic Contact Deets
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The Atascadero Tourism Business Improvement District (TBID) was established to promote
Atascadero as an overnight destination. The mission of the Atascadero TBID is to encourage visitors
to discover what makes Atascadero a simply genuine travel destination resulting in increased
revenue for the local community.
We appreciate the efforts of community partners to design events that attract visitors to Atascadero
and would like to offer our support of those events that align themselves with the Visit Atascadero
mission. A portion of the TBID annual budget and regular marketing efforts are set aside each year
to help maximize the effect of these efforts. If you would like to be considered for support, please
complete the following application. The application must be received at least 6 months in
advance of the funding deadline to request support from the Atascadero TBID. Unfortunately,
we are unable to provide assistance for all events, but please know each request will be considered
thoroughly.
Our Mission: Encourage overnight travel to experience Atascadero’s beautiful and authentic
outdoor recreation, culinary adventures, and welcoming hospitality.
In order to qualify for event sponsorship, your organization must meet the following requirements or
provide a three-year plan detailing how you will ultimately meet these requirements:
1. Support the Visit Atascadero mission
2. Attract visitors from outside San Luis Obispo County
3. Encourage overnight stays of one night or more
4. Obtain the necessary ABC permits, law enforcement approval, city permits, safety guidelines,
and any additional documents needed for the event
5. Provide a detailed event budget and marketing plan
6. Provide post-event metrics which show positive effect on Atascadero tourism
In addition to these requirements, ATBID Board will consider the following factors:
1. Does event support Visit Atascadero objectives?
2. Will event be held during off-season (January – March)? Please Note: ATBID Event
Sponsorship Application will not be considered if the event falls on a weekend, Friday-
Sunday, from the second week of June through the third week of August of each year.
3. Is event new or existing? If existing, how was previously awarded money spent?
4. What is the three-year growth plan for the event?
5. Is there statistical data on the demographic status of your attendees or targeted attendees?
6. Can the organization prove complete fiduciary responsibility of all event expenses?
7. Do your event organizers and attendees garner influence and have the ability to promote
Atascadero tourism?
Please submit application and all additional documents by email to Terrie Banish at
tbanish@atascadero.org in a PDF format. You will receive a confirmation that we have received
the application. Typically, we ask that event planners attend a Board Meeting to present their event
to the Board which provides an opportunity to ask questions. Atascadero TBID Board Meetings are
regularly scheduled for the fourth Wednesday of the month at 2:30 p.m. at City Hall. The vote
regarding funding often takes place at the meeting following the event presentation.
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DATE: 11/15/23
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Event Sponsorship Requirements Checklist
The following requirements must ALL be met in order to qualify for sponsorship and receive
funding. Please be sure to carefully read and submit all necessary documentation and
information.
Complete application and submit at least 6 months prior to event
Include requested sponsorship amount in application
Select eligible event tier and describe how your event meets qualification
Provide event budget with line items detailing how sponsorship funding will be used
Provide a detailed marketing plan
Include a financial statement from your organization – applicant must be able to
demonstrate financial accountability for event expenses
Describe all sources of event income and additional sponsorships that have been
secured
If requested, attend an ATBID Board Meeting to provide event presentation
If awarded event sponsorship funding, plan to attend two ATBID Board Meetings:
o Provide planning progress update at least two months prior to event
o Provide an event recap detailing attendance, marketing efforts and results, impact
on Atascadero tourism and future plans
Please Note: The ATBID Event Sponsorship Application will not be considered if the event falls on a
weekend, Friday-Sunday, from the second week of June through the third week of August of each
year.
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DATE: 11/15/23
ATTACHMENT: 4
Event Support Application Form
Requesting Organization: _______________________________________________
Contact: _________________________ Phone Number: _______________________
Email: ____________________________ Mailing Address: ____________________
City, State, Zip: ________________________________________________________
Name of Event: ________________________________________________________
Event Description: _____________________________________________________
____________________________________________________________________________
____________________________________________________________________________
__________________________________________________________
Event Dates/Times: _____________________________________________________
Is event located in Atascadero? Yes No
Venue Name: ________________________________________________________
Venue Location: _______________________________________________________
Event Website: ________________________________________________________
Are you receiving in-kind or financial support from the City of Atascadero?
Yes No
Total Anticipated Attendees: _______ Portion from Outside SLO County: _____%
Is this the first year the event will take place? Yes No
Locomotiv Coaching dba "The Bovine Classic"
Bryan Yates 213-926-1520
bryan@locomotivcoaching.com 7250 Cortez Ave
Atascadero, CA 93422
The Bovine Classic Gravel Ride
A multi-day gravel cycling experience that brings avid cyclists from around the country to experience the cycling, food, and lifestyle of the Paso Robleswine region. The Bovine is a platform to establish the entire north county area as a long-term, highly desired cycling destination.
October 26, 2024. Additional events helpd on 10/24, 10/25, 10/27
Sunken Garden
Sunken Garden
www.thebovineclassic.com
500-550 85
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If this event has taken place previously, please provide historical data including
attendance numbers: __________________________________________________
____________________________________________________________________________
____________________________________________________________________________
__________________________________________________________
Are tickets sold for your event? If so, please provide the price per ticket and any package
opportunities.
____________________________________________________________________________
________________________________________________________________
Crowd Control Safety Plan Details:
____________________________________________________________________________
________________________________________________________________
______________________________________________________________________
Will the event require an ABC Permit? Yes No
Has a City permit been issued for your event or contracted the venue for your event
date? Yes No
Describe how the event supports Visit Atascadero’s mission and goals:
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________
______________________________________________________________________
2022: 350 riders + 50 sponsor and production attendees
2023: 445 riders + 50 sponsor and production attendees.
entry fees range from $175 - $235,depending on the course chosen.
City Works, A-Town Police escort in the morning, Avila Traffic Safety, CHP, SLO
Sherrif Search and Rescue on course, medic at finish line, ID check for drinking age.
The Bovine Classic Gravel Ride brings high-end cyclists from around the country and other parts
of the world to ride throughout all of north county. Having it based in Atascadero, makes this town a
destination in that mission. It brings in hundreds of people who know nothing about the area, giving them
an opportunity to experience Atascadero as tourist. Our riders stay in hotels and rental properties, they
dine here, they shop here. We are making Atascadero a cycling gateway to the greater Paso region.
Additionally, we host community lead-up rides throughout the year that encourage people to spend time
outside the usual event. We've also created sizeable social media awareness by making
Visit Atascadero & Travel Paso presenting sponsors.
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Select eligible event tier for your event (eligibility is based on one or more qualifying
factors and additional considerations):
Additional details about eligible event tier qualification:
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________
____________________________________________________________________________
________________________________________________________________
Support Request (desired monetary amount or in-kind marketing support):
____________________________________________________________________________
________________________________________________________________
____________________________________________________________________________
________________________________________________________________
Tier 1
Tier 2
Tier 3
•Attracts 1,500+ attendees
•At least 35-40% of target market is out-of-town visitors
•Marketing campaigns reach at least 1,000 subscribers
•Event encourages multi-night stay in Atascadero
•Attracts 750+ attendees
•At least 25-30% of target market is out-of-town visitors •Marketing campaigns reach at least 500 subscribers
•Event encourages overnight stay in Atascadero
•Attracts 750 or less attendees
•Marketing message encourages visiting Atascadero
•Marketing campaigns reach at least 500 subscribers
•Event encourages overnight stay in Atascadero
•Event appears sustainable and offers growth potential in number of
days and/or attendance to grow to Tier 2
Total Support =
Up to $10,000
Total Support =
Up to $7,500
Eligible for In-kind Support
See Executive summary and attached opportunity deck.
$10,000 + waived Sunken Garden rental + promotional support + Visit Atascadero
+Terrie wearing a cow costume. ___________________________________________________________
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DATE: 11/15/23
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Detail how awarded funding will be utilized, include any in-kind or additional support
provided by Visit Atascadero (feel free to attach additional sheets as needed).
Event Item Amount
Ex. Social Media Ads $2,000
Please include all sources of income that have been secured and those that are being
solicited to support event (feel free to attach additional sheets as needed).
Income Source Amount
Ex. City of Atascadero $2,500 in-kind venue sponsorship
Please describe your paid advertising and the outlets you plan to utilize. Include the
amount you plan to spend with each outlet or provide a copy of your marketing plan.
$2000 - $3000Cycling Influencer Marketing
Press Releases in Endurance Media
Instagram Marketing $2000
Cross Promotion/Activation at Other Cycling Events $2000
Videography and Photography $2000
City of Atascadero In kind venue rental, police escort.
Travel Paso $15,000
Voler Cycling Apparel TBD
Cast Music Management $3000
SRAM
Bicycle Manufacturer TBD
TBD
TBD
$1000
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ATTACHMENT: 4
Media Outlet &
Geographic Location of
advertising
Type & Frequency Cost of Advertising
Please share your intended public relations outreach.
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________
How will your organization recognize Visit Atascadero’s support (including but not
limited to promotional materials, website, and at the event)?
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________
Instagram 18x $2000
Influencer Marketing TBD $2000
Press Releases 2-3 $1000
Bovine p/b Travel Paso & Visit Atascadero Activations @ other cycling events 5-6 $2000
We will contnue to reach our audience by meeting them where they are at other events. Additionally,
we will work with Endurance Press Wire to do press releases. As out event has grown in national stature,
we anticipate being a guest on cycling-related podcasts. We will also be pitching organic media pieces
to online cycling publications. TBC will have paid listing on websites that promote these kinds of events.
presented by status on the website, branding throughout the event, branding on all activation
materials along with Travel Paso. This year, "presented by @visitatascadero was on nearly 35% of
our Instagram posts. Visit Atascadero branding on all official event video trailers.
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 4
What opportunities do you plan to offer that specifically promote lodging in Atascadero?
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________
Additional Details:
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
___________________________________________________
We list all participating hotels on a page on our website. We promote that page across
all our digital platforms.
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 4
Rules and Regulations for Event Coordinators
• Event coordinators will be held accountable for promoting and advertising the event,
including, but not limited to, listing the event on the Visit SLO CAL website (www.slocal.com)
within 30 days of Board approval for funding.
• Event coordinators will also be held responsible for ensuring the Visit Atascadero logo and
branding is used appropriately on any event materials. This includes ensuring the Visit
Atascadero logo is visible on event website and marketing collateral within 30 days of Board
approval for funding.
• Event coordinators should ensure every effort is made to promote the entire Atascadero
destination. On the event website, event coordinators should only link to the Visit Atascadero
lodging page (www.visitatascadero.com/lodging) and always pay careful attention to never
promote specific lodging properties unless individual agreements with those properties have
been arranged outside of ATBID activity.
• Event coordinators should plan to attend an ATBID Board Meeting following the event to
provide a recap presentation which includes attendee numbers, overnight stays, event
perception and any other pertinent information for the Board.
• Visit Atascadero must be offered logo promotion opportunity (ex. Visit Atascadero logo
included on event marketing materials like glassware) if event support from the ATBID Board
totals $7,500 or more.
• Please also reference the Expectations of Event Organizer by Tier to ensure you are
correctly and accurately recognizing Visit Atascadero’s support. It is the responsibility of the
event organizer to follow up with Visit Atascadero for necessary branding pieces needed to
fit the promotion requirements.
• Funding will be invoiced in sections based on promotion compliance and specific event
expectations. Funding percentages and invoice timelines will be determined in advance
between the Atascadero TBID Board and the event organizer.
• The ATBID Event Sponsorship Application will not be considered if the event falls on a weekend,
Friday-Sunday, from the second week of June through the third week of August of each year.
• You must acknowledge and agree to these rules and regulations set forth on Pages 9 & 10.
***Please include a detailed event budget and marketing strategy. Feel free to attach additional
information for consideration with application.
***You must submit copies of additional required documents two weeks prior to event. The
Atascadero TBID Board reserves the right to withdraw funding if the appropriate documents are
not obtained for the event.
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 4
IMPORTANT: Future ATBID event sponsorship funding requests may be affected should any
discrepancies, including, but not limited to, event application, planning, marketing materials or
website, be brought to ATBID’s attention.
Cancellation Policy: Should the event not take place as presented and scheduled; event
coordinators are required to reimburse the ATBID for sponsorship support. If the event is
cancelled by the Event Coordinator because of sickness, accidents, riots, strikes, epidemics,
inclement weather, acts of God, or any other legitimate conditions beyond either party’s control,
the Event Coordinator agrees to provide a financial report showing the current status of funds
used. The ATBID Board will follow the official event cancellation protocol and will determine the
fund quantity to either be refunded or rolled forward to future events based on the financial
report.
Applicant Signature __________________________ Date ___________
In case of questions or the need for clarification, please contact the Destination Liaison,
Terrie Banish at tbanish@atascadero.org.
11/8/2023
ITEM NUMBER: B-1
DATE: 11/15/23
ATTACHMENT: 4
ITEM NUMBER: B-2
DATE: 11/15/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Budget Overview and Monthly Report
RECOMMENDATION:
ATBID Advisory Board:
1. Receive and file the Budget Overview and Monthly Report.
2. Take such additional, related, action that may be desirable.
DISCUSSION:
The ATBID summary and expenditure reports show the expenditures that have been
submitted through September 2023. The Transient Occupancy Tax (TOT) report is also
provided, showing TOT revenues to date. The 2022-2023 fiscal year numbers have not
been finalized and are subject to change.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Expenditure Detail Report (FY 23-24)
2. ATBID Summary 23-24
3. Tourism Report – Transient Occupancy Tax Revenues (11.8.23)
4. Visit Atascadero Marketing Budget Detail Report 2023-2024
11/08/2023
CITY OF ATASCADERO
1
2:10PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2023 through 09/30/2023
Periods: 0 through 3
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 250.00 0.00 250.00 0.00
Total Office Expense 0.00 0.00 0.00 0.00 250.00 250.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 175,000.00 0.00 175,000.00 0.00
0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00
110,000.00 7/1/2023 po PO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
49.95 7/1/2023 ap IN 15506
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 176001
771.20 7/31/2023 ap IN 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175677
-771.20 7/31/2023 po LI 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
84.95 8/1/2023 ap IN 15827
235Line Description: WEBSITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 175463
1Page:
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CITY OF ATASCADERO
2
2:10PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2023 through 09/30/2023
Periods: 0 through 3
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
664.11 8/31/2023 ap IN 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175952
-664.11 8/31/2023 po LI 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
189.95 9/4/2023 ap IN 15980
235Line Description: WEBSITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 175856
10,142.01 9/30/2023 ap IN 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
-10,142.01 9/30/2023 po LI 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
11,902.17 11,902.17 0.000000.6077025 Digital Media Advertising 98,422.68 -110,324.85 0.00
0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00
20,000.00 7/1/2023 po PO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
2Page:
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3
2:10PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2023 through 09/30/2023
Periods: 0 through 3
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
3,750.00 7/1/2023 ap IN 230110
235Line Description: 2023 SPONSORSHIP
Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 175021
626.64 9/30/2023 ap IN 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
-626.64 9/30/2023 po LI 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
4,376.64 4,376.64 0.000000.6077060 Advertising 19,373.36 -23,750.00 0.00
Total Advertising 76.61 16,278.81 16,278.81 117,796.04 40,925.15 175,000.00
0000.6400000 Operating Supplies
Total Operating Supplies 0.00 0.00 0.00 0.00 0.00 0.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 172,500.00 0.00 172,500.00 0.00
0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00
90,000.00 7/1/2023 po PO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,465.00 7/31/2023 ap IN 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175677
3Page:
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CITY OF ATASCADERO
4
2:10PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2023 through 09/30/2023
Periods: 0 through 3
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-9,465.00 7/31/2023 po LI 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
330.00 7/31/2023 ap IN 11410
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175677
-330.00 7/31/2023 po LI 11410
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,820.00 8/31/2023 ap IN 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175952
-8,820.00 8/31/2023 po LI 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,675.00 9/30/2023 ap IN 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
-9,675.00 9/30/2023 po LI 11507
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 176214
28,290.00 28,290.00 0.000000.6501125 Promotions Consultants 61,710.00 -90,000.00 0.00
4Page:
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CITY OF ATASCADERO
5
2:10PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2023 through 09/30/2023
Periods: 0 through 3
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00
2,291.67 7/1/2023 je GJ JE24 07-19
235Line Description: ATBID Admin Service Fee - July
2,291.67 8/1/2023 je GJ JE24 08-12
235Line Description: ATBID Admin Service Fee-August
2,291.67 9/1/2023 je GJ JE24 09-13
235Line Description: ATBID Admin Service Fee - Sept
6,875.01 6,875.01 0.000000.6509010 Other Professional Services 0.00 -6,875.01 0.00
0000.6509032 Additional Promotional Services 0.00 0.00 0.00 0.00 0.00 0.00
-7,500.00 7/27/2023 je GJ JE24 07-07
235Line Description: Reclass-Cider Fest Sponsorship
7,500.00 7/27/2023 je GJ JE24 07-07
235Line Description: Reclass-Cider Fest Sponsorship
7,500.00 7/27/2023 ap IN 1002
235Line Description: CIDER FESTIVAL SPONSORSHIP
Vendor: 09239 CENTRAL COAST CIDER ASSC. Check # 175319
5,000.00 7/31/2023 ap IN 14392
235Line Description: 2023 SPARTAN RACE CO-OP
Vendor: 00406 VISIT SLO CAL Check # 175679
20,000.00 9/14/2023 ap IN 857
235Line Description: ATASCADERO FALL FEST GRANT
Vendor: 08621 EN FUEGO EVENTS Check # 175871
32,500.00 32,500.00 0.000000.6509032 Additional Promotional Services 0.00 -32,500.00 0.00
Total Contract Services 75.00 67,665.01 67,665.01 61,710.00 43,124.99 172,500.00
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 8,000.00 0.00 8,000.00 0.00
0000.6605010 Local Chapter Dues 0.00 0.00 0.00 0.00 0.00 0.00
5Page:
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CITY OF ATASCADERO
6
2:10PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2023 through 09/30/2023
Periods: 0 through 3
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6605010 Local Chapter Dues (Continued)
475.00 7/1/2023 ap IN 2055
235Line Description: MEMBERSHIP RENEWAL
Vendor: 07173 CENTRAL COAST TOURISM COUNCIL Check # 175320
475.00 475.00 0.000000.6605010 Local Chapter Dues 0.00 -475.00 0.00
Total Professional Development 5.94 475.00 475.00 0.00 7,525.00 8,000.00
0000.6740000 Business Development
Total Business Development 0.00 0.00 0.00 0.00 0.00 0.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 4,140.00 0.00 4,140.00 0.00
Total Department Service Charges 0.00 0.00 0.00 0.00 4,140.00 4,140.00
Total Operating Services and Supplies 73.33 84,418.82 84,418.82 179,506.04 95,965.14 359,890.00
0000.7000000 Special Purchases, Projects, and Studies
0000.7800000 Community Funding
0000.7805029 Opportunities Fund 0.00 0.00 60,000.00 0.00 60,000.00 0.00
Total Special Purchases, Projects, and Studies 0.00 0.00 0.00 0.00 60,000.00 60,000.00
62.86 84,418.82 84,418.82 179,506.04 155,965.14 419,890.00Total Atascadero Tourism Bus Improv Dist
Grand Total 84,418.82 84,418.82 62.86 179,506.04 155,965.14 419,890.00
6Page:
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2023-2024 BUDGETED
2018-2019 2019-2020 6/30/2021 6/30/20222 6/30/20223 through 09/30/2023 2023-2024
REVENUES
41530.6300 Taxes and Assessments 278,184$ 224,609$ 277,287$ 409,652$ 431,401$ 132,672$ 414,120$
45920.0003 Assessment Penalties - 133 - 933 3,904 75 -
46110.0000 Investment Earnings 9,631 10,720 2,027 (11,341) 2,966 - 19,400
Total Revenue 287,815 235,462 279,314 399,244 438,271 132,747 433,520
EXPENSES
6050000 Office Expense - - - 264 - - 250
6070000 Advertising 178,720 120,110 43,142 127,366 126,556 16,279 175,000
6400000 Operating Supplies - - - - - - -
6500000 Contract Services **143,482 120,525 106,295 143,436 163,051 67,665 172,500
6600000 Professional Development 425 - - 731 - 475 8,000
6740000 Business Development - - - - - - -
6900000 Administration 2,782 2,246 2,774 4,106 4,353 1,327 4,140
7805029 Opportunities Funding - - - - - - 60,000
Total Expenses 325,408 242,881 152,211 275,903 293,960 85,746 419,890
NET INCOME/(LOSS)(37,593) (7,419) 127,103 123,341 144,311 47,001 13,630
BEGINNING AVAILABLE BALANCE 318,679 281,086 273,667 400,770 524,111 668,422 644,360
ENDING AVAILABLE BALANCE 281,086$ 273,667$ 400,770$ 524,111$ 668,422$ 715,423$ 657,990$
*Actual numbers are unaudited, not yet finalized and are subject to change
**Contract Services
Special Events
Atascadero Fall Festival Sponsorship 2023 20,000$
Cider Festival Sponsoship 7,500
Spartan Race Co-Sponsorship 5,000
Destination Marketing Services 28,290
Administrative Services Fee 6,875
67,665$
Atascadero Tourism Business Improvement District (ATBID) Fund
11/8/2023
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$
Fiscal Year 2022 *624,858.40$ 498,385.17$ 388,893.34$ 609,246.66$ 2,121,383.57$
Fiscal Year 2023 *625,917.25$ 470,541.39$ 347,548.44$ 583,045.37$ 2,027,052.45$
Fiscal Year 2024 *662,027.63$ -$ -$ -$ 662,027.63$
* This report includes receipts in the correct quarter earned, not in the quarter received. It will not be the same as the City's
financial statements.
July 1, 2023
Marketing Budget
Visit Atascadero | Budget: $220,000
Detailed Spending Actual Actual Actual Actual Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Remaining
Strategy/Planning/Meetings $22,000 $1,800 $2,190 $1,770 $1,995 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,645 $22,000 $0
Marketing Plan $5,000 $1,928 $645 $2,422 ---------$4,994 $6
Creative Developement $36,000 $2,183 $2,520 $2,340 $8,020 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $2,000 $943 $36,006 -$6
Photo/Video Asset Development $10,000 ---$8,150 $1,850 -------$10,000 $0
Website Blog and Updates $4,500 $210 $240 $495 $305 $800 $900 $900 $650 $4,500 $0
Social Media $21,500 $1,800 $1,800 $1,770 $1,860 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,670 $21,500 $0
Email Marketing $12,000 $1,021 $996 $981 $996 $1,006 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 $0
Public Relations $5,000 $120 $225 $405 $315 $500 $655 $280 -$2,500 ---$5,000 $0
Media Planning $4,000 $600 $375 $150 $465 $310 $300 $300 $300 $300 $300 $300 $300 $4,000 $0
Media Buy $100,000 $575 $493 $9,949 $13,570 $11,100 $5,500 $8,000 $12,000 $12,000 $11,500 $11,313 $4,000 $100,000 $0
Summary: Actual to Budget
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL TOTAL
Invoice Totals $220,000 $10,236 $9,484 $19,787 $35,866 $21,671 $14,855 $16,180 $20,800 $22,400 $20,300 $18,213 $10,208 $220,000
Added Value $510 $30 $540
Out of Scope Actual Actual Actual Actual Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Remaining
Santa Margarita Web Updates $2,000 $330 $1,665 $1,995 $5
Denver Activation $2,000 $657 $1,343 $2,000 $0
Summary: Actual to Budget
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL TOTAL
Invoice Totals $4,000 $330 $0 $657 $3,008 $0 $0 $0 $0 $0 $0 $0 $0 $3,995
Added Value $0