HomeMy WebLinkAboutTBID_2023-10-25_AgendaPacketCITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT AGENDA
IN-PERSON MEETING INFORMATION:
The Advisory Board for the Atascadero Tourism Improvement District (ATBID) meeting will
be in-person only and members of the public wanting to participate may attend the meeting
in-person.
HOW TO SUBMIT PUBLIC COMMENT:
Individuals wishing to provide public comment may attend the meeting in the Club Room on
the Fourth Floor of City Hall, 6500 Palma Avenue, Atascadero, CA 93422.
If you wish to comment but not in-person, please email public comments to
cityclerk@atascadero.org. Such email comments must identify the Agenda Item Number
in the subject line of the email. The comments will be forwarded to the ATBID Advisory
Board and made a part of the administrative record. To ensure distribution to the ATBID
Advisory Board prior to consideration of the agenda, the public is encouraged to
submit comments no later than 12:00 p.m. the day of the meeting. All correspondence
will be distributed to the ATBID Advisory Board, posted on the City’s website, and be made
part of the official public record of the meeting. Please note, email comments will not be
read into the record. Please be aware that communications sent to the ATBID Advisory
Board are public records and are subject to disclosure pursuant to the California Public
Records Act and Brown Act unless exempt from disclosure under applicable law.
Communications will not be edited for redactions and will be printed as submitted.
AMERICAN DISABILITY ACT ACCOMMODATIONS:
Any member of the public who needs accommodations should contact the City Clerk’s Office
at cityclerk@atascadero.org or by calling 805-470-3400 at least 48 hours prior to the meeting
or time when services are needed. The City will use their best efforts to provide reasonable
accommodations to afford as much accessibility as possible while also maintaining public
safety in accordance with the City procedure for resolving reasonable accommodation
requests.
ATBID Advisory Board agendas and minutes may be viewed on the City's website:
www.atascadero.org/agendas
Copies of the staff reports or other documentation relating to each item of business referred to on
the Agenda are on file in the office of the City Clerk and are available for public inspection on our
website, www.atascadero.org. Contracts, Resolutions and Ordinances will be allocated a number
once they are approved by the ATBID Advisory Board. The Minutes of this meeting will reflect these
numbers. All documents submitted by the public during ATBID Advisory Board meetings that are
made a part of the record or referred to in their statement will be noted in the Minutes and available
for review by contacting the City Clerk's office. All documents will be available for public inspection
by appointment during City Hall business hours.
Page 1 of 26
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, October 25, 2023 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Harden, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express & Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR: 1. ATBID Board Draft Action Minutes – September 27, 2023
▪ Recommendation: ATBID Advisory Board approve the September 27, 2023,
Regular Meeting Draft Action Minutes. [City Staff]
B. BUSINESS ITEMS:
1. 2023 Atascadero Fall Festival Event Planning Update
▪ Recommendation: ATBID Advisory Board receive and file event planning update
for the 3rd Annual Atascadero Fall Festival; and take such additional, related,
action that may be desirable. [En Fuego Events]
▪ Fiscal Impact: None.
2. Quarterly Marketing Report and Discussion of Results from Visit SLO CAL’s
2023 Destination Summit
Recommendation: ATBID Advisory Board:
1. Receive and file Verdin Marketing’s Quarterly Marketing Report for Q1 2023.
2. ATBID Advisory Board discuss results from Visit SLO CAL’s 2023 Destination
Summit.
3. Take such additional, related, action that may be desirable. [City/Verdin/Visit
SLO CAL]
▪ Fiscal Impact: None.
Page 2 of 26
3. Visit Atascadero Website Upgrades
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction for
recommended upgrades to the Visit Atascadero Website; and take such
additional, related, action that may be desirable. [City/Verdin]
▪ Fiscal Impact: Up to $25,000 in budgeted funds.
4. Budget Overview and Monthly Report
▪ Recommendation: ATBID Advisory Board receive and file the Budget Overview
and Monthly Report; and take such additional, related, action that may be
desirable. [City]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Website Assessment Analysis and Recommendations. (November)
2. Bovine Classic Event Recap and 2024 Event Sponsorship Renewal. (November)
3. Atascadero Fall Festival Event Recap and 2024 Event Sponsorship Renewal.
(November/January)
F. ADJOURNMENT:
Page 3 of 26
ITEM NUMBER: A-1
DATE: 10/25/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Wednesday, September 27, 2023 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:32 P.M.
ROLL CALL:
Present: Chairperson Patricia Harden, Vice Chairperson Corina Ketchum,
Board Member Deana Alexander, and Board Member Amar Sohi
Absent: Board Member Tom O’Malley
Staff Present: Deputy City Manager Terrie Banish
APPROVAL OF AGENDA:
MOTION: By Board Member Alexander and seconded by Board Member
Ketchum to approve the agenda.
Motion passed 4:0 by a roll call vote. [O’Malley absent]
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
Chairperson Harden opened the Public Comment period.
The following citizens provided public comment: None.
Chairperson Harden closed the Public Comment period.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – August 23, 2023
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the August
23, 2023 Special Meeting. [City Staff]
MOTION: By Board Member Alexander and seconded by Vice Chairperson
Page 4 of 26
ITEM NUMBER: A-1
DATE: 10/25/23
Ketchum to approve the consent calendar.
Motion passed 4:0 by a roll call vote. [O’Malley absent]
Chairperson Harden requested to move Business Item #2 to #1 due to presenter of
Business Item #1 running late.
B. BUSINESS ITEMS:
2. All Things Google Training
▪ Recommendation: ATBID Advisory Board receive and file presentation on search
engine optimization, Google Business Listing and reviews and reputation
management, along with other Google Best Practices. [Verdin]
▪ Fiscal Impact: None.
Torchlight Consultant, Josh Erdman presented the “All Things Google” Training showing
the “in’s & out’s” of Google along with how to find out a mobile sights speed and what that
means.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Maggie Przybylski with Central
Coast Cider Association.
Chairperson Harden closed public comment.
All Things Google Training was received and filed.
1. Central Coast Cider Festival Event Recap 2023 and Event Sponsorship Request
2024
▪ Recommendation: ATBID Advisory Board:
1. Receive recap of marketing results of the August 12, 2023 Central Coast Cider
Festival; and
2. Provide staff direction on sponsorship request for the August 24, 2024 Central
Coast Cider Festival. [Central Coast Cider Association]
▪ Fiscal Impact: Up to $7,500
Central Coast Cider Association’s Maggie Przybylski presented a recap of the marketing
results of the August 12, 2023 Central Coast Cider Festival and answered questions from
the Board on event results.
The ATBID Board agreed with Ms. Przybylski’s suggestions to improve the event into 2024
including a cider passport to improve auxiliary events like At Her Table, in addition to
educational talks to increase ticket sales and event engagement.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Josh Erdman, Consultant with
Torchlight.
Chairperson Harden closed public comment.
Page 5 of 26
ITEM NUMBER: A-1
DATE: 10/25/23
MOTION: By Board Member Alexander and seconded by Vice Chairperson
Ketchum to approve the 2024 Cider Festival event sponsorship
request in the amount of $7,500.
Motion passed 4:0 by a roll call vote. [O’Malley absent]
3. Visit Atascadero Partnership Ideas with Travel Paso
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction on
future partnership ideas with Travel Paso. [City]
▪ Fiscal Impact: None.
Deputy City Manager Banish opened the discussion with partnership ideas with Travel Paso.
Ashlee Akers with Verdin Marketing shared the meeting she had with Paso Travel on joint
activation ideas with events like Bovine Classic and the California Mid State Fair and ways
to work closer together with shared events as well as transportation and lodging
opportunities. Ms. Akers will continue working with Paso Travel on future meetings to partner
on the larger events.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
No motion taken.
4. Budget Overview and Monthly Report
▪ Recommendation: ATBID Advisory Board receive and file the Budget Overview
and Monthly Report. [City]
▪ Fiscal Impact: None.
Deputy City Manager Banish presented this item and answered questions from the Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Budget Overview and Monthly Report was received and filed.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee Updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS: None.
Page 6 of 26
ITEM NUMBER: A-1
DATE: 10/25/23
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Website Assessment and Analysis and Recommendations (October/ November).
2. Event Update: Atascadero Fall Festival (October).
3. Political/ action topics presented by City of Atascadero Mayor and/ or San Luis
Obispo County Supervisor.
The Board requested that item #3 from the Future Agenda Items list be deleted.
F. ADJOURNMENT
Chairperson Harden adjourned the meeting at 3:53 P.M.
MINUTES PREPARED BY:
_____________________________________
Terrie Banish
Director of Community Services & Promotions
APPROVED:
Page 7 of 26
ITEM NUMBER: B-1
DATE: 10/25/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
2023 Atascadero Fall Festival Event Planning Update
RECOMMENDATION:
ATBID Advisory Board receive and file event planning update for the 3rd Annual
Atascadero Fall Festival; and take such additional, related, action that may be desirable.
DISCUSSION:
The 3rd Annual Atascadero Fall Festival event update is an effort to provide the ATBID
Board with a review of the marketing, logistics, downtown business involvement, and
event itinerary that will occur from November 17-19, 2023.
The Atascadero Fall Festival event update will be an oral presentation from En Fuego
Events.
FISCAL IMPACT:
None.
ATTACHMENTS:
None.
Page 8 of 26
ITEM NUMBER: B-2
DATE: 10/25/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Quarterly Marketing Report and Discussion of Results from
Visit SLO CAL’s 2023 Destination Summit
RECOMMENDATION:
ATBID Advisory Board:
1. Receive and file Verdin Marketing’s Quarterly Marketing Report for Q1 2023.
2. ATBID Advisory Board discuss results from Visit SLO CAL’s 2023 Destination Summit.
3. Take such additional, related, action that may be desirable.
DISCUSSION:
Verdin will take the ATBID Advisory Board through the marketing plan summary and review
performance found in the stat summary (Attachment 1).
Quarter 1 (July – September 2023) stat summary of the success of the Summer campaign.
The stat report takes you through the performance of the “All In” video ad campaign over the
quarter, as well as performance results for Google, social media posts, and the monthly e-
newsletters. The stat report is attached and highlights the successes of the summer
campaign. Verdin will provide an oral presentation to review the quarterly marketing report.
Under the quarterly marketing report, the ATBID Advisory Board will discuss updates from
Visit SLO CAL’s 2023 Destination Summit. The Summit offered many ideas and topics of
discussion to continue with the ATBID Advisory Board. Some of the main takeaways include
targeting key demographics who are traveling (e.g., Baby Boomers), expansion of travel
itineraries (Morro Bay to Atascadero), addition of the Charles Paddock Zoo to Visit SLO CAL’s
Crafted Experiences, value of a strong destination brand, top newscasters here to experience
our area, and more. This is an opportunity to ask questions, share key takeaways, and explore
ideas.
FISCAL IMPACT:
None.
ATTACHMENT:
1. ATBID Stat Summary – Q1 FY24
Page 9 of 26
October 19,2023
Visit Atascadero
Quarter 1 Stat Report
Summary of Performance
Paid media for Visit Atascadero included a relaunch of programmatic video ads,CTV,Google Performance
Max,Social Media,and Pinterest ads.The media team transitioned the single layer tactic of Google Ads to the
Google Performance Max campaign structure which yielded impressive results with a total of 520,980
impressions and 4,778 clicks.All tactics exceeded benchmark metrics of click-through-rates,and produced
great awareness and engagement for Q1 of the media plan execution.We again saw email marketing perform
very well,exceeding industry metrics with an average open rate of 51.1%.This quarter,top performing social
posts included giveaways and social reels.
Paid Media
Digital Media Results:
Channel Creative Impressions Clicks CTR VCR Conversions
Programmatic Video Brand Video 146,000 300 0.21%86.37%N/A
CTV “All In”:30 sec 85,171 N/A N/A 98%N/A
Google Performance Max Adventure Awaits 520,980 4,778 0.92%N/A 3
Social Media (FB/IG)Brand Video 64,413 2,248 3.49%0.64%N/A
Social Boosted Posts Boosted posts 204,264 5,434 2.66%N/A N/A
Total Campaign Summary:
●Impressions:1,020,828
●Clicks:12,760
●Avg.CTR:1.36%
●Visits/Conversions:3
ITEM NUMBER: B-2
DATE: 10/25/23
ATTACHMENT: 1
Page 10 of 26
Owned Media
Email Marketing Campaign Results:
Verdin developed and deployed three monthly e-newsletters in
Q1.They included information on local events,holiday
happenings and local businesses.Below are the results:
July 12:
⎻Open rate:50.4%
⎻Click rate:5.4%
⎻Total clicks:221
August 4:September 16:
⎻Open rate:52.6%-Open rate:50.5%
⎻Click rate:4.1%-Click rate:4.3%
⎻Total clicks:175 -Total clicks:264
Social Media Results:
ITEM NUMBER: B-2
DATE: 10/25/23
ATTACHMENT: 1
Page 11 of 26
Top Posts:
Localhood -Crowdriff Partnership:
ITEM NUMBER: B-2
DATE: 10/25/23
ATTACHMENT: 1
Page 12 of 26
Website Analytics:Comparing 2022 v.2023
ITEM NUMBER: B-2
DATE: 10/25/23
ATTACHMENT: 1
Page 13 of 26
ITEM NUMBER: B-3
DATE: 10/25/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Visit Atascadero Website Upgrades
RECOMMENDATION:
ATBID Advisory Board discuss and provide staff direction for recommended upgrades to the
Visit Atascadero website; and take such additional, related, action that may be desirable.
DISCUSSION:
At the August 2023 ATBID Advisory Board meeting, the Board provided feedback on
necessary improvements and upgrades to the Visit Atascadero website. Per the Board, the
new site should have the necessary upgrades to work with a variety of video options, plug-
ins, integrations, shared features, etc., and we must consider compatibility with different
tourism websites throughout the county to coordinate calendars. The Board declined to
make a motion and requested that the item be brought back for more detailed review in the
future.
Verdin Marketing will show the Board the difference in continuing to work with Clever
Concepts with enhancements to the current site or exploring an open-source option. If the
open-source option is desired, then the Board will need to complete a Request for
Proposals (RFP) and the fiscal impact will be higher than the budgeted $25,000.
Background:
In November 2015, the ATBID Advisory Board sent out an (RFP) for a new Visit Atascadero
website. At that time, a website vendor was selected, but they could not commit to the
agreement. The ATBID Advisory Board sent out a second RFP in January 2016 and
secured Clever Concepts as the website developer. The City and the ATBID Advisory Board
have been working with Clever Concepts ever since and have been able to add and build to
the Visit Atascadero website.
The Visit Atascadero website has been a great resource and informative entry point for
visitors to learn more about our destination. As with any website, functionality
enhancements and user experiences evolve and need to be assessed and updated for
success. The goal of the discussion will be to define objectives, identify areas of
opportunity, and align with digital best practices to ensure our website provides visitors with
a positive experience.
Page 14 of 26
ITEM NUMBER: B-3
DATE: 10/25/23
FISCAL IMPACT:
Up to $25,000 in budgeted funds.
ATTACHMENT:
1. ATBID Website RFP Considerations
Page 15 of 26
Atascadero Tourism Business Improvement District
Request for Proposal –Visitor Website
ADDITIONAL ITEMS FOR CONSIDERATION
Scope of Work:The selected vendor will work in tandem with the current marketing firm to
develop a website that achieves the goals of the ATBID board and city staff.This will include:
1.Web Development:
a.Creation of a visually appealing,responsive,and user-friendly website.
b.Development of a content management system (CMS)for easy content
updates.
c.Integration of multimedia elements,including photos,videos,and interactive
maps.
2.Search Engine Optimization (SEO):
a.Implementation of on-page SEO best practices to improve website visibility.
b.Submission of a sitemap to search engines.
3.Social Media and Blog Integration:
a.Integration of social media sharing and follow buttons.
b.Incorporation of social media feeds (Facebook,Instagram,etc.).
c.Development of blog including filter functionality
4.Analytics and Reporting:
a.Integration of website analytics tools (e.g.,Google Analytics).
b.Regular reporting on website traffic,user behavior,and conversion rates.
5.Maintenance and Support:
a.Ongoing maintenance and technical support for the website.
b.Monthly hosting.
c.Regular updates and security patches.
6.Event Submission Functionality
a.Development of form connected to CMS
b.Submission of event photography
Proposal Submission:
Interested bidders are requested to submit their proposals by [Insert Deadline].The proposals
should include the following:
1.Company Information and Experience:
a.Company profile and contact details.
b.Description of previous experience in tourism website development.
2.Technical Proposal:
a.Proposed approach and methodology.
ITEM NUMBER: B-3
DATE: 10/25/23
ATTACHMENT: 1
Page 16 of 26
b.Estimated timeline for project completion.
c.Details on the technology stack and CMS to be used.
3.Cost Proposal:
a.Detailed breakdown of all costs,including design,development,content
creation,and ongoing maintenance.
b.Any optional add-ons or services that may enhance the website.
4.References:
a.Contact information for at least three client references.
ITEM NUMBER: B-3
DATE: 10/25/23
ATTACHMENT: 1
Page 17 of 26
ITEM NUMBER: B-4
DATE: 10/25/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Budget Overview and Monthly Report
RECOMMENDATION:
ATBID Advisory Board receive and file the Budget Overview and Monthly Report; and
take such additional, related, action that may be desirable.
DISCUSSION:
The ATBID summary and expenditure reports show the expenditures that have been
submitted through August 2023. The Transient Occupancy Tax (TOT) report is also
provided, showing TOT revenues to date. The 2022-2023 fiscal year numbers have not
been finalized and are subject to change.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Expenditure Detail Report 7.1.23-8.31.23 (FY 23-24)
2. ATBID Summary 23-24
3. Tourism Report – Transient Occupancy Tax Revenues (10.12.23)
4. Visit Atascadero Marketing Detail Report 2023-2024
Page 18 of 26
10/12/2023
CITY OF ATASCADERO
10:11AM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 08/31/2023
Periods: 0 through 2
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 250.000.00250.00 0.00
Total Office Expense 0.000.00 0.00 0.00 250.00250.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 175,000.000.00175,000.00 0.00
0000.6077025 Digital Media Advertising 0.00 0.00 0.000.000.00 0.00
110,000.00 7/1/2023 po PO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
49.95 7/1/2023 ap IN 15506
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 176001
771.20 7/31/2023 ap IN 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175677
-771.20 7/31/2023 po LI 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
84.95 8/1/2023 ap IN 15827
235Line Description: WEBSITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 175463
ITEM NUMBER: B-4
DATE: 10/25/23
ATTACHMENT: 1
Page 19 of 26
10/12/2023
CITY OF ATASCADERO
10:11AM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 08/31/2023
Periods: 0 through 2
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
664.11 8/31/2023 ap IN 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175952
-664.11 8/31/2023 po LI 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
1,570.21 1,570.21 0.000000.6077025 Digital Media Advertising 108,564.69 -110,134.900.00
0000.6077060 Advertising 0.00 0.00 0.000.000.00 0.00
20,000.00 7/1/2023 po PO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3,750.00 7/1/2023 ap IN 230110
235Line Description: 2023 SPONSORSHIP
Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 175021
3,750.00 3,750.00 0.000000.6077060 Advertising 20,000.00 -23,750.000.00
Total Advertising 76.515,320.21 5,320.21 128,564.69 41,115.10175,000.00
0000.6400000 Operating Supplies
Total Operating Supplies 0.000.00 0.00 0.00 0.000.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 172,500.000.00172,500.00 0.00
0000.6501125 Promotions Consultants 0.00 0.00 0.000.000.00 0.00
ITEM NUMBER: B-4
DATE: 10/25/23
ATTACHMENT: 1
Page 20 of 26
10/12/2023
CITY OF ATASCADERO
10:11AM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 08/31/2023
Periods: 0 through 2
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
90,000.00 7/1/2023 po PO 02564
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,465.00 7/31/2023 ap IN 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175677
-9,465.00 7/31/2023 po LI 11405
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
330.00 7/31/2023 ap IN 11410
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175677
-330.00 7/31/2023 po LI 11410
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,820.00 8/31/2023 ap IN 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 175952
-8,820.00 8/31/2023 po LI 11443
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
18,615.00 18,615.00 0.000000.6501125 Promotions Consultants 71,385.00 -90,000.000.00
ITEM NUMBER: B-4
DATE: 10/25/23
ATTACHMENT: 1
Page 21 of 26
10/12/2023
CITY OF ATASCADERO
10:11AM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 08/31/2023
Periods: 0 through 2
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6509010 Other Professional Services 0.00 0.00 0.000.000.00 0.00
2,291.67 7/1/2023 je GJ JE24 07-19
235Line Description: ATBID Admin Service Fee - July
2,291.67 8/1/2023 je GJ JE24 08-12
235Line Description: ATBID Admin Service Fee-August
4,583.34 4,583.34 0.000000.6509010 Other Professional Services 0.00 -4,583.340.00
0000.6509032 Additional Promotional Services 0.00 0.00 0.000.000.00 0.00
-7,500.00 7/27/2023 je GJ JE24 07-07
235Line Description: Reclass-Cider Fest Sponsorship
7,500.00 7/27/2023 je GJ JE24 07-07
235Line Description: Reclass-Cider Fest Sponsorship
7,500.00 7/27/2023 ap IN 1002
235Line Description: CIDER FESTIVAL SPONSORSHIP
Vendor: 09239 CENTRAL COAST CIDER ASSC. Check # 175319
5,000.00 7/31/2023 ap IN 14392
235Line Description: 2023 SPARTAN RACE CO-OP
Vendor: 00406 VISIT SLO CAL Check # 175679
12,500.00 12,500.00 0.000000.6509032 Additional Promotional Services 0.00 -12,500.000.00
Total Contract Services 62.0835,698.34 35,698.34 71,385.00 65,416.66172,500.00
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 8,000.000.008,000.00 0.00
0000.6605010 Local Chapter Dues 0.00 0.00 0.000.000.00 0.00
475.00 7/1/2023 ap IN 2055
235Line Description: MEMBERSHIP RENEWAL
Vendor: 07173 CENTRAL COAST TOURISM COUNCIL Check # 175320
475.00 475.00 0.000000.6605010 Local Chapter Dues 0.00 -475.000.00
Total Professional Development 5.94475.00 475.00 0.00 7,525.008,000.00
ITEM NUMBER: B-4
DATE: 10/25/23
ATTACHMENT: 1
Page 22 of 26
10/12/2023
CITY OF ATASCADERO
10:11AM
expdetl.rpt Expenditure Detail Report
07/01/2023 through 08/31/2023
Periods: 0 through 2
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
UsedBalance
Year-to-date
Encumbrances
Year-to-date
ExpendituresExpenditures
Adjusted
Appropriation
Account Number
0000.6740000 Business Development
Total Business Development 0.000.00 0.00 0.00 0.000.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 4,140.000.004,140.00 0.00
Total Department Service Charges 0.000.00 0.00 0.00 4,140.004,140.00
Total Operating Services and Supplies 67.0941,493.55 41,493.55 199,949.69 118,446.76359,890.00
0000.7000000 Special Purchases, Projects, and Studies
0000.7800000 Community Funding
0000.7805029 Opportunities Fund 0.00 0.00 60,000.000.0060,000.00 0.00
Total Special Purchases, Projects, and Studies 0.000.00 0.00 0.00 60,000.0060,000.00
57.5041,493.55 41,493.55 199,949.69 178,446.76419,890.00Total Atascadero Tourism Bus Improv Dist
Grand Total 41,493.55 41,493.55 57.50199,949.69 178,446.76419,890.00
ITEM NUMBER: B-4
DATE: 10/25/23
ATTACHMENT: 1
Page 23 of 26
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2023-2024 BUDGETED
2018-2019 2019-2020 6/30/2021 6/30/20222 6/30/20223 through 08/31/2023 2023-2024
REVENUES
41530.6300 Taxes and Assessments 278,184$ 224,609$ 277,287$ 409,652$ 431,401$ 16,287$ 414,120$
45920.0003 Assessment Penalties - 133 - 933 3,904 44 -
46110.0000 Investment Earnings 9,631 10,720 2,027 (11,341) 2,966 - 19,400
Total Revenue 287,815 235,462 279,314 399,244 438,271 16,331 433,520
EXPENSES
6050000 Office Expense - - - 264 - - 250
6070000 Advertising 178,720 120,110 43,142 127,366 126,556 5,320 175,000
6400000 Operating Supplies - - - - - - -
6500000 Contract Services **143,482 120,525 106,295 143,436 163,051 35,698 172,500
6600000 Professional Development 425 - - 731 - 475 8,000
6740000 Business Development - - - - - - -
6900000 Administration 2,782 2,246 2,774 4,106 4,353 163 4,140
7805029 Opportunities Funding - - - - - - 60,000
Total Expenses 325,408 242,881 152,211 275,903 293,960 41,656 419,890
NET INCOME/(LOSS)(37,593) (7,419) 127,103 123,341 144,311 (25,325) 13,630
BEGINNING AVAILABLE BALANCE 318,679 281,086 273,667 400,770 524,111 668,422 644,360
ENDING AVAILABLE BALANCE 281,086$ 273,667$ 400,770$ 524,111$ 668,422$ 643,096$ 657,990$
*Actual numbers are unaudited, not yet finalized and are subject to change
**Contract Services
Special Events
Cider Festival Sponsoship 7,500
Spartan Race Co-Sponsorship 5,000
Destination Marketing Services 18,615
Administrative Services Fee 4,583
35,698$
Atascadero Tourism Business Improvement District (ATBID) Fund
10/12/2023
ITEM NUMBER: B-4
DATE: 10/25/23
ATTACHMENT: 2
Page 24 of 26
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$
Fiscal Year 2022 *624,858.40$ 498,063.04$ 388,893.34$ 609,246.66$ 2,121,061.44$
Fiscal Year 2023 *625,917.25$ 470,541.39$ 347,251.46$ 583,045.37$ 2,026,755.47$
Fiscal Year 2024 *77,515.80$ -$ -$ -$ 77,515.80$
* This report includes receipts in the correct quarter earned, not in the quarter received. It will not be the same as the City's
financial statements.
ITEM NUMBER: B-4
DATE: 10/25/23
ATTACHMENT: 3
Page 25 of 26
July 1, 2023
Marketing Budget
Visit Atascadero | Budget: $220,000
Detailed Spending Actual Actual Actual Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Remaining
Strategy/Planning/Meetings $22,000 $1,800 $2,190 $1,770 $1,846 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $22,006 -$6
Marketing Plan $5,000 $1,928 $645 $2,422 ---------$4,994 $6
Creative Developement $36,000 $2,183 $2,520 $2,340 $6,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $1,958 $36,000 $0
Photo/Video Asset Development $10,000 ---$8,000 $2,000 -------$10,000 $0
Website Blog and Updates $4,500 $210 $240 $800 $800 $900 $900 $650 $4,500 $0
Social Media $21,500 $1,800 $1,800 $1,770 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $1,730 $21,500 $0
Email Marketing $12,000 $1,021 $996 $981 $1,002 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 $0
Public Relations $5,000 $120 $225 $405 $500 $500 $655 $95 -$2,500 ---$5,000 $0
Media Planning $4,000 $600 $375 $150 $475 $300 $300 $300 $300 $300 $300 $300 $300 $4,000 $0
Media Buy $100,000 $575 $493 $9,949 $13,570 $11,100 $5,500 $8,000 $12,000 $12,000 $11,500 $11,313 $4,000 $100,000 $0
Summary: Actual to Budget
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL TOTAL
Invoice Totals $220,000 $10,236 $9,484 $19,787 $33,993 $21,500 $14,855 $15,995 $20,800 $22,400 $20,300 $19,213 $11,438 $220,000
Added Value $510 $30 $540
Out of Scope Actual Actual Actual Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Remaining
Santa Margarita Web Updates $2,000 $330 $1,670 $2,000 $0
Denver Activation $2,000 $657 $1,343 $2,000 $0
Summary: Actual to Budget
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL TOTAL
Invoice Totals $4,000 $330 $0 $657 $3,013 $0 $0 $0 $0 $0 $0 $0 $0 $4,000
Added Value $0
ITEM NUMBER: B-4
DATE: 10/25/23
ATTACHMENT: 4
Page 26 of 26