HomeMy WebLinkAboutTBID_2023-08-23_AgendaCITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT AGENDA
IN-PERSON MEETING INFORMATION:
The Advisory Board for the Atascadero Tourism Improvement District (ATBID)
meeting will be in-person only and members of the public wanting to participate may
attend the meeting.
HOW TO SUBMIT PUBLIC COMMENT:
Individuals who wish to provide public comment in-person may attend the meeting in
the Club Room on the Fourth Floor of City Hall, 6500 Palma Avenue, Atascadero, CA
93422.
If you wish to comment but not in-person, please email public comments to
cityclerk@atascadero.org. Such email comments must identify the Agenda Item
Number in the subject line of the email. The comments will be forwarded to the ATBID
and made a part of the administrative record. To ensure distribution to the ATBID prior to
consideration of the agenda, the public is encouraged to submit comments no later
than 12:00 p.m. the day of the meeting. Those comments, as well as any comments
received after that time, but before the close of the item, will be distributed to the ATBID,
posted on the City’s website, and will be made part of the official public record of the meeting.
Please note, email comments will not be read into the record.
AMERICAN DISABILITY ACT ACCOMMODATIONS:
Any member of the public who needs accommodations should contact the City
Clerk’s Office at cityclerk@atascadero.org or by calling 805-470-3400 at least 48
hours prior to the meeting or time when services are needed. The City will use their
best efforts to provide reasonable accommodations to afford as much accessibility
as possible while also maintaining public safety in accordance with the City procedure
for resolving reasonable accommodation requests.
ATBID agendas and minutes may be viewed on the City's website:
www.atascadero.org/agendas.
Copies of the staff reports or other documentation relating to each item of business referred to on
the Agenda are on file in the office of the City Clerk and are available for public inspection on our
website, www.atascadero.org. Contracts, Resolutions and Ordinances will be allocated a number
once they are approved by the ATBID. The Minutes of this meeting will reflect these numbers. All
documents submitted by the public during ATBID meetings that are made a part of the record or
referred to in their statement will be noted in the Minutes and available for review by contacting the
City Clerk's office. All documents will be available for public inspection by appointment during City
Hall business hours.
CITY OF ATASCADERO
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, August 23, 2023 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Harden, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express & Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
PRESENTATION:
1. Economic Development & Broadband Update
Loreli Cappel, Deputy Director of Economic & Community Development
A. CONSENT CALENDAR: 1. ATBID Board Draft Action Minutes – July 19, 2023
▪ Recommendation: ATBID Advisory Board approve the Draft Action Minutes of the
July 19, 2023 Special Meeting. [City Staff]
B. BUSINESS ITEMS:
1. Discuss Upgrades to the Visit Atascadero Website
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction for
upgrades to the Visit Atascadero Website. [City/Verdin]
▪ Fiscal Impact: Up to $25,000 in budgeted funds.
2. Visit SLO CAL’s Strategic Direction 2026
▪ Recommendation: ATBID Advisory Board receive and file Visit SLO CAL’s
Strategic Direction 2026 presentation. [Visit SLO CAL]
▪ Fiscal Impact: None.
3. Visit SLO CAL Co-op Opportunities
▪ Recommendation: ATBID Advisory Board review and discuss Visit SLO CAL’s
Co-op Opportunities 2023-2024. [Visit SLO CAL/Verdin]
▪ Fiscal Impact: Up to $17,000.
4. 2023-2024 Marketing Plan for Visit Atascadero
▪ Recommendation: ATBID Advisory Board discuss and provide staff direction for
the 2023-2024 Marketing Plan for Visit Atascadero. [Verdin]
▪ Fiscal Impact: $220,000 in budgeted funds.
5. Budget Overview and Monthly Report
▪ Recommendation: ATBID Advisory Board receive and file the Budget Overview
and Monthly Report. [City]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. All Things Google Training. (September)
2. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor. (October)
F. ADJOURNMENT: