HomeMy WebLinkAboutTBID_2023-07-19_Special Meeting Agenda PacketSPECIAL MEETING
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
Wednesday, July 19, 2023
2:30 P.M.
Atascadero City Hall, Club Room, Fourth Floor
6500 Palma Avenue, Atascadero, California
*************************************
AGENDA
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Harden, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express & Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – May 17, 2023
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the May 17,
2023 meeting. [City Staff]
B. BUSINESS ITEMS:
1. Election of Chairperson and Vice Chairperson for the Atascadero Tourism
Business Improvement District (ATBID) Advisory Board for the 2023-2024
Fiscal Year Term
▪ Recommendation: ATBID Board elect one member to serve as Chairperson and
one member to serve as Vice Chairperson for the ATBID Advisory Board for the
2023-2024 fiscal year term. [City]
▪ Fiscal Impact: None.
Page 1 of 96
2. Inclusion of Santa Margarita on Visit Atascadero Website
▪ Recommendation: ATBID Board discuss and provide staff direction for inclusion
of all Santa Margarita attractions, restaurants, wineries, etc. on the Visit
Atascadero website. [City/Verdin]
▪ Fiscal Impact: Up to $2,000.
3. At Her Table Street Festival Sponsorship Request for 2024 Event
▪ Recommendation: ATBID Board discuss and provide staff direction on
sponsorship request for the At Her Table Street Festival, March 10, 2024 in
Downtown Atascadero. [Enjoy SLO]
▪ Fiscal Impact: Up to $7,500
4. Spartan Race Visit SLO CAL Co-op Sponsorship Renewal for 2023 Event
▪ Recommendation: ATBID Board provide staff direction on sponsorship renewal
for the Spartan Race Visit SLO CAL Co-op, November 3-5, 2023 in Santa
Margarita. [City]
▪ Fiscal Impact: Up to $5,000
5. Visit SLO CAL Resident Sentiment Study Results for Atascadero
▪ Recommendation: ATBID Board receive and file the Visit SLO CAL Resident
Sentiment Study results for Atascadero. [City]
▪ Fiscal Impact: None.
6. ATBID 2023-2025 Budget Approval
▪ Recommendation: ATBID Board receive and file the 2023-2025 approved budget
for Visit Atascadero. [City]
▪ Fiscal Impact: None.
7. Budget Overview and Monthly Report
▪ Recommendation: ATBID Board receive and file the Budget Overview and
Monthly Report. [City]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor. (TBD)
2. All Things Google Training. (TBD)
3. Marketing Plan Presentation 2023-2024. (August)
4. RFP Discussion for upgrades to Visit Atascadero website. (August)
5. Forecasting & Trends discussion. (August)
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F. ADJOURNMENT:
The ATBID Board will adjourn to its next Regular Session on August 23, 2023.
STATE OF CALIFORNIA )
COUNTY OF SAN LUIS OBISPO )
CITY OF ATASCADERO )
DILLON DEAN JAMES, being fully sworn, deposes, and says: That he is the Deputy City Clerk of the City of Atascadero
and that, on July 13, 2023, he caused the above Notice to be posted at the Atascadero City Hall, 6500 Palma Avenue,
Atascadero, California and was available for public review in the Customer Service Center at that location.
Dillon Dean James, Deputy City Clerk
City of Atascadero
Page 3 of 96
ITEM NUMBER: A-1
DATE: 07/19/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Wednesday, May 17, 2023 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Vice Chairperson Ketchum called the meeting to order at 2:32 P.M.
ROLL CALL:
Present: Vice Chairperson Corina Ketchum, Board Member Deana Alexander,
Board Member Amar Sohi
Absent: Chairperson Patricia Harden, Board Member Tom O’Malley
Staff Present: Deputy City Manager Terrie Banish, Deputy City Clerk Dillon James
APPROVAL OF AGENDA:
MOTION: By Board Member Sohi and seconded by Board Member
Alexander to approve the agenda.
Motion passed 3:0 by a roll call vote. [Harden, O’Malley absent]
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
Vice Chairperson Ketchum opened the Public Comment period.
The following citizens provided public comment: Michelle Barrera with At Her Table.
Vice Chairperson Ketchum closed the Public Comment period.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – May 17, 2023
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the May 17,
2023 meeting. [City Staff]
MOTION: By Board Member Alexander and seconded by Board Member
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ITEM NUMBER: A-1
DATE: 07/19/23
Sohi to approve the consent calendar.
Motion passed 3:0 by a roll call vote. [Harden, O’Malley absent]
B. BUSINESS ITEMS:
1. Central Coast Craft Beer Festival Recap 2023 and Event Sponsorship Request
2024
▪ Recommendation: ATBID Board:
1. Receive recap of marketing results of the March 25, 2023 Central Coast Craft
Beer Festival; and
2. Provide staff direction on sponsorship request for the March 23, 2024 Central
Coast Craft Beer Festival. [En Fuego Events]
▪ Fiscal Impact: Up to $10,000.
Andres Nuño with En Fuego Events gave the presentation for this item and answered
questions from the Board.
Mr. Nuño and the Board agreed that the festival is an exciting, vibrant annual event that
draws out-of-town visitors and sells out Atascadero lodging properties. Mr. Nuno
expressed a desire for an even larger festival in 2024 and discussed detailed 2023 data
with the Board.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item: None.
Vice Chairperson Ketchum closed public comment.
MOTION: By Board Member Alexander and seconded by Board Member
Sohi to sponsor the 2024 Central Coast Craft Beer Festival at a Tier
2 level of $7,500.
Motion passed 3:0 by a roll call vote. [Harden, O’Malley absent]
2. Quarterly Marketing Report
▪ Recommendation: ATBID Board receive and file the detailed Quarterly Marketing
Report from Verdin Marketing. [Verdin]
▪ Fiscal Impact: None.
Marketing Consultant Ashlee Akers with Verdin presented this item and answered questions
from the Board.
Marketing Consultant Akers noted the slight but steady decline in hospitality business in
Atascadero and throughout the United States, indicating an impending economic recession.
The Board requested projections for the fourth quarter of 2023. Marketing Consultant Akers
and Deputy City Manager Banish agreed to agendize revenue projections at a later ATBID
meeting date.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
Page 5 of 96
ITEM NUMBER: A-1
DATE: 07/19/23
The following citizens provided public comment on this item: None.
Vice Chairperson Ketchum closed public comment.
The Quarterly Marketing Report was received and filed.
3. Marketing Services Contract Renewal
▪ Recommendation: ATBID Board:
1. Review proposed Marketing Scope of Work; and
2. Provide staff direction regarding the one-year contract extension (3 out of 4
one-year extensions) for Verdin Marketing Services in the 2023/2024 fiscal
year. [Verdin]
▪ Fiscal Impact: None.
Deputy City Manager Banish and Marketing Consultant Akers presented this item and
answered questions from the Board.
The Board agreed that they have been pleased with Verdin’s work with the ATBID Board
and expressed enthusiastic support for Verdin’s contract extension.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item: None.
Vice Chairperson Ketchum closed public comment.
MOTION: By Board Member Sohi and seconded by Board Member
Alexander to approve the third of four one-year contract
extensions for Verdin Marketing Services in the 2023/2024 fiscal
year.
Motion passed 3:0 by a roll call vote. [Harden, O’Malley absent]
4. ATBID Annual Assessment 2023-2024
▪ Recommendation: ATBID Board receive and file the 2023-2024 Annual
Assessment for Visit Atascadero. [City]
▪ Fiscal Impact: None.
Deputy City Manager Banish presented this item and answered questions from the Board.
Deputy City Manager explained the cyclical nature of the assessment, which is done at the
beginning of each new fiscal year (in June of each calendar year), and encouraged ATBID
Board Members to attend the May 23 and June 13, 2023 City Council meetings where the
assessment will be considered and approved.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item: None.
Vice Chairperson Ketchum closed public comment.
Page 6 of 96
ITEM NUMBER: A-1
DATE: 07/19/23
The ATBID Annual Assessment 2023-2024 was received and filed.
5. Budget Overview and Monthly Report
▪ Recommendation: ATBID Board receive and file the Budget Overview and
Monthly Report. [City]
▪ Fiscal Impact: None.
Deputy City Manager Banish presented this item and answered questions from the Board.
Deputy City Manager Banish reiterated that ATBID Board Members should prepare their
respective lodging properties for further economic setbacks as the local hospitality industry
experiences a slight downward business trend.
PUBLIC COMMENT:
Vice Chairperson Ketchum opened public comment.
The following citizens provided public comment on this item: None.
Vice Chairperson Ketchum closed public comment.
The Budget Overview and Monthly Report was received and filed.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee Updates. [Visit SLO CAL/City
Manager’s Office]
2. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS: None.
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor. (TBD)
2. All Things Google Training. (June)
3. Marketing Plan Presentation 2023-2024. (August)
F. ADJOURNMENT
Vice Chairperson Ketchum adjourned the meeting at 4:14 P.M.
MINUTES PREPARED BY:
______________________
Dillon Dean James
Deputy City Clerk
APPROVED:
Page 7 of 96
ITEM NUMBER: B-1
DATE: 07/19/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Election of Chairperson and Vice Chairperson
for the Atascadero Tourism Business Improvement
District (ATBID) Advisory Board for the
2023-2024 Fiscal Year Term
RECOMMENDATION:
ATBID Board elect one member to serve as Chairperson and one member to serve as
Vice Chairperson for the ATBID Advisory Board for the 2023-2024 fiscal year term.
DISCUSSION:
The ATBID Chairperson facilitates ATBID Board meetings and is expected to be prepared
and knowledgeable about items on the agenda, vendors, and Board policies and
procedures. Additionally, the ATBID Chairperson should be aware of the legalities and
practices regarding public advisory boards.
The Vice Chairperson is expected to act as ATBID Chairperson in case the Chairperson
is absent or otherwise unable to lead an ATBID meeting.
Board Member Patricia Harden has served as the Chairperson for the ATBID Board for
the previous term. Board Member Corina Ketchum has served as the Vice Chairperson
for the ATBID Board for the previous term.
FISCAL IMPACT:
None.
ATTACHMENTS:
None.
Page 8 of 96
ITEM NUMBER: B-2
DATE: 07/19/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Inclusion of Santa Margarita
on Visit Atascadero Website
RECOMMENDATION:
ATBID Board discuss and provide staff direction for inclusion of all Santa Margarita
attractions, restaurants, wineries, etc. on the Visit Atascadero website.
DISCUSSION:
The community of Santa Margarita is unincorporated and lacks certain promotional
resources commonly found in the incorporated Cities throughout the County, including
Atascadero, such as a Tourism Business Improvement District. Santa Margarita currently
relies on primary promotion from Visit SLO CAL. Staff is proposing that Santa Margarita’s
attractions, restaurants, and wineries be included on the Visit Atascadero website.
Santa Margarita’s inclusion on the Visit Atascadero website is not expected to compete
with lodging owners or hoteliers in Atascadero because Santa Margarita does not feature
any official lodging properties. The addition of Santa Margarita’s dining, wineries, and
adventure tourism opportunities will expand the imagination of Atascadero visitors and
encourage longer stays, thereby further investing in Atascadero’s lodging and tourism
industry.
In order to effectively accomplish date entry and the necessary creative work to match
current themes on the website, Verdin Marketing would need to be involved in designing
and implementing the profiles.
FISCAL IMPACT:
Up to $2,000.
ATTACHMENTS:
None.
Page 9 of 96
ITEM NUMBER: B-3
DATE: 07/19/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
At Her Table Street Festival
Sponsorship Request for 2024 Event
RECOMMENDATION:
ATBID Board discuss and provide staff direction on sponsorship request for the At Her
Table Street Festival Event, March 10, 2024 in Downtown Atascadero.
DISCUSSION:
In celebration of Women’s History Month, the event organizer of At Her Table is looking
to make the event an annual showcase of women-owned businesses throughout our
county. Events occur March 1 through March 10, 2024, with a variety of dinners,
workshops, and events as a part of all the destinations in our area. For Atascadero, that
means the event would kick off as part of a “First Friday” on March 1 in Downtown
Atascadero with a variety of things to do and will end in Downtown Atascadero with the
At Her Table Street Festival (AHTSF) on March 10, 2024. AHTSF is a unique opportunity
for Atascadero to be part of a week-long countywide celebration, kicking off the event with
International Women’s Day, along with the itineraries across the county for Women’s
History Month, ending in Atascadero!
The second annual AHTSF was scheduled for March 12, 2023, in Downtown Atascadero.
Unfortunately, AHTSF organizers were forced to cancel the event in light of an impending
atmospheric river that brought torrential rain and made the street festival impossible to
execute. AHTSF is once again interested in staging their event in Downtown Atascadero.
Atascadero did enjoy the first year with the festival in the Downtown in March 2022.
The dates on the application have been modified, but on Sunday, March 10, AHTSF will
run from 11:00 A.M. to 8:00 P.M., and will consist of a street festival with women-led and
women-owned vendors, partnerships with Downtown businesses interested in hosting
workshops, and family-friendly activities throughout the day. The festival portion of the
event will be from 10:00 A.M. to 3:30 P.M., encouraging attendees to grab dinner and
drinks in the Downtown as the festival wraps up. Currently AHTSF is entertaining ideas
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ITEM NUMBER: B-3
DATE: 07/19/23
to launch a Friday evening kick off on March 1 and is working with staff on the logistics of
what activities will be chosen.
FISCAL IMPACT:
Up to $7,500.
ATTACHMENTS:
1. At Her Table Street Festival 2024 Event Sponsorship Application
Page 11 of 96
The Atascadero Tourism Business Improvement District (TBID)was established to promote
Atascadero as an overnight destination.The mission of the Atascadero TBID is to encourage visitors
to discover what makes Atascadero a simply genuine travel destination resulting in increased
revenue for the local community.
We appreciate the efforts of community partners to design events that attract visitors to Atascadero
and would like to offer our support of those events that align themselves with the Visit Atascadero
mission.A portion of the TBID annual budget and regular marketing efforts are set aside each year
to help maximize the effect of these efforts.If you would like to be considered for support,please
complete the following application.The application must be received at least 6 months in
advance of the funding deadline to request support from the Atascadero TBID.Unfortunately,
we are unable to provide assistance for all events,but please know each request will be considered
thoroughly.
Our Mission:Encourage overnight travel to experience Atascadero’s beautiful and authentic
outdoor recreation,culinary adventures,and welcoming hospitality.
In order to qualify for event sponsorship,your organization must meet the following requirements or
provide a three-year plan detailing how you will ultimately meet these requirements:
1.Support the Visit Atascadero mission
2.Attract visitors from outside San Luis Obispo County
3.Encourage overnight stays of one night or more
4.Obtain the necessary ABC permits,law enforcement approval,city permits,safety guidelines,
and any additional documents needed for the event
5.Provide a detailed event budget and marketing plan
6.Provide post-event metrics which show positive effect on Atascadero tourism
In addition to these requirements,ATBID Board will consider the following factors:
1.Does event support Visit Atascadero objectives?
2.Will event be held during off-season (January –March)?Please Note:ATBID Event
Sponsorship Application will not be considered if the event falls on a weekend,
Friday-Sunday,from the second week of June through the third week of August of each year.
3.Is event new or existing?If existing,how was previously awarded money spent?
4.What is the three-year growth plan for the event?
5.Is there statistical data on the demographic status of your attendees or targeted attendees?
6.Can the organization prove complete fiduciary responsibility of all event expenses?
7.Do your event organizers and attendees garner influence and have the ability to promote
Atascadero tourism?
Please submit application and all additional documents by email to Terrie Banish at
tbanish@atascadero.org in a PDF format.You will receive a confirmation that we have received
the application.Typically,we ask that event planners attend a Board Meeting to present their event
to the Board which provides an opportunity to ask questions.Atascadero TBID Board Meetings are
regularly scheduled for the fourth Wednesday of the month at 2:30 p.m.at City Hall.The vote
regarding funding often takes place at the meeting following the event presentation.
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ITEM NUMBER: B-3
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ATTACHMENT: 1
Page 12 of 96
Event Sponsorship Requirements Checklist
The following requirements must ALL be met in order to qualify for sponsorship and receive
funding.Please be sure to carefully read and submit all necessary documentation and
information.
Complete application and submit at least 6 months prior to event
Include requested sponsorship amount in application
Select eligible event tier and describe how your event meets qualification
Provide event budget with line items detailing how sponsorship funding will be used
Provide a detailed marketing plan
Include a financial statement from your organization –applicant must be able to
demonstrate financial accountability for event expenses
Describe all sources of event income and additional sponsorships that have been
secured
If requested,attend an ATBID Board Meeting to provide event presentation
If awarded event sponsorship funding,plan to attend two ATBID Board Meetings:
Provide planning progress update at least two months prior to event
Provide an event recap detailing attendance,marketing efforts and results,impact
on Atascadero tourism and future plans
Please Note:The ATBID Event Sponsorship Application will not be considered if the event falls on a
weekend,Friday-Sunday,from the second week of June through the third week of August of each
year.
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DATE: 07/19/23
ATTACHMENT: 1
Page 13 of 96
Event Support Application Form
Requesting Organization:At Her Table
Contact:Michelle Barrera Phone Number:
Email:athertableslo@gmail.com Mailing Address:
City,State,Zip:
Name of Event:At Her Table:Street Festival
Event Description:Full day event celebration Women’s History Month and International
Women’s Day on Saturday,March 9th in Atascadero.Event will run from 11a-8p and will consist
of a street festival with women vendors and it will be in partnership with businesses in
Downtown Atascadero who wish to host workshops that are family friendly throughout the day.
Tentatively the festival will be from 10a -3:30p,cleanup from 3:30p-5:30p encouraging visitors
to get dinner in downtown Atascadero.6p-7:45p family friendly movie in Sunken Garden open
free to the public followed at the same time women business owners will have a chance to mix
and mingle in city hall to connect over small bites from 6-7:30p.At 8p everyone will be
encouraged to watch the fireworks over city hall and celebrate a woman in their life.Activities
pending according to weather forecasts.
Event Dates/Times:Saturday,March 9th 10a-9p (Booth setup 8a-10a)
Is event located in Atascadero?Yes
Venue Name:Sunken Garden,Entrada St,,&Atascadero City Hall
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ATTACHMENT: 1
Page 14 of 96
Venue Location:Downtown Atascadero
Event Website:www.athertable.com
Are you receiving in-kind or financial support from the City of Atascadero?
Yes
Total Anticipated Attendees:800+Portion from Outside SLO County:20%
Is this the first year the event will take place?No
If this event has taken place previously,please provide historical data including
attendance numbers:The first festival took place in 2022 with an estimated attendance of 350
people and around 40 vendors.Since then our marketing efforts for 2023 have grown greatly
with a feature in EaterLA (readership of over 2 million people),a billboard on the 101 fwy,
California marketing campaign with Edible Magazine,and the doubling of our social media
following,and increasing press coverage of our event.Due to this year’s atmospheric storms we
had to cancel our festival but we increased our vendorship participation to almost 60
businesses.
Are tickets sold for your event?If so,please provide the price per ticket and any package
opportunities.
Yes -The city hall activation will be ticketed at around $50-75 pp.Vendor booth fees will be $50
per participant.Participating businesses will also be charged a $50 participation fee to host a
workshop at their location -these fees will support the growth of our organization and provide
quality marketing for participants.
Crowd Control Safety Plan Details:We will work with a licensed and insured security
company.
Will the event require an ABC Permit?-Yes
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DATE: 07/19/23
ATTACHMENT: 1
Page 15 of 96
Has a City permit been issued for your event or contracted the venue for your event
date?Not yet
Describe how the event supports Visit Atascadero’s mission and goals:By hosting the At
Her Table Festival in Atascadero it provides a unique and advantageous opportunity to expand
on Atascaderos history and tell the story of local women,past and present.By hosting the
fireworks celebration Atascadero has the opportunity to make history again by being one of the
first places in the United States to have fireworks on International Women's Day -after
researching carefully I was not able to find anywhere in the US that did fireworks in honor of
Women's History Month or International Women's Day except for normal daily Disneyland
display.This event was created so visitors from outside of the central coast can learn about our
local purveyors and business owners.
Select eligible event tier for your event (eligibility is based on one or more qualifying
factors and additional considerations):
X
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ATTACHMENT: 1
Page 16 of 96
Additional details about eligible event tier qualification:
____________________________________________________________________________
____________________________________________________________________________
Support Request (desired monetary amount or in-kind marketing support):
We are requesting $7500 to create an event that increases the relevance of Atascadero on the
Central Coast and to create a high level marketing plan to reach mainstream media attention
through major TV,Radio,and Print outlets.
Detail how awarded funding will be utilized,include any in-kind or additional support
provided by Visit Atascadero (feel free to attach additional sheets as needed).
Event Item Amount
Online,Email &Print Ads $2,500
Fireworks $5000
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DATE: 07/19/23
ATTACHMENT: 1
Page 17 of 96
Please include all sources of income that have been secured and those that are being
solicited to support event (feel free to attach additional sheets as needed).
Income Source Amount
City of Atascadero $2,500 in-kind venue sponsorship
(pending)
Vendor Booth Fees $2500+(estimated)
Ticket Fees $2500+(estimated)
Other Sponsorships $5000 (potential)
Please describe your paid advertising and the outlets you plan to utilize.Include the
amount you plan to spend with each outlet or provide a copy of your marketing plan.
Media Outlet &
Geographic Location of
advertising
Type &Frequency Cost of Advertising
Posters 30 days $500
Banners 30 days $1000
Facebook Ads 30 Days $500
805 tix 14 Days $500
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ATTACHMENT: 1
Page 18 of 96
Please share your intended public relations outreach.
We will be releasing a press release prior to the event,coordinate all vendors and participating
businesses in a promotional campaign,All local and major news outlets will be contacted.
How will your organization recognize Visit Atascadero’s support (including but not
limited to promotional materials,website,and at the event)?
Visit Atascadero will be prominently displayed on our website,marketing materials,social media
shoutouts,and press release.
What opportunities do you plan to offer that specifically promote lodging in Atascadero?
We hope to work with local hotels to set up event packages and offer add on experiences.A full
day family festival will encourage visitors to stay local.
Additional Details:
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
___________________________________________________
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ITEM NUMBER: B-3
DATE: 07/19/23
ATTACHMENT: 1
Page 19 of 96
Rules and Regulations for Event Coordinators
●Event coordinators will be held accountable for promoting and advertising the event,
including,but not limited to,listing the event on the Visit SLO CAL website (www.slocal.com)
within 30 days of Board approval for funding.
●Event coordinators will also be held responsible for ensuring the Visit Atascadero logo and
branding is used appropriately on any event materials.This includes ensuring the Visit
Atascadero logo is visible on event website and marketing collateral within 30 days of Board
approval for funding.
●Event coordinators should ensure every effort is made to promote the entire Atascadero
destination.On the event website,event coordinators should only link to the Visit Atascadero
lodging page (www.visitatascadero.com/lodging)and always pay careful attention to never
promote specific lodging properties unless individual agreements with those properties have
been arranged outside of ATBID activity.
●Event coordinators should plan to attend an ATBID Board Meeting following the event to
provide a recap presentation which includes attendee numbers,overnight stays,event
perception and any other pertinent information for the Board.
●Visit Atascadero must be offered logo promotion opportunity (ex.Visit Atascadero logo
included on event marketing materials like glassware)if event support from the ATBID Board
totals $7,500 or more.
●Please also reference the Expectations of Event Organizer by Tier to ensure you are
correctly and accurately recognizing Visit Atascadero’s support.It is the responsibility of the
event organizer to follow up with Visit Atascadero for necessary branding pieces needed to
fit the promotion requirements.
●Funding will be invoiced in sections based on promotion compliance and specific event
expectations.Funding percentages and invoice timelines will be determined in advance
between the Atascadero TBID Board and the event organizer.
***Please include a detailed event budget and marketing strategy.Feel free to attach additional
information for consideration with application.
***You must submit copies of additional required documents two weeks prior to event.The
Atascadero TBID Board reserves the right to withdraw funding if the appropriate documents are
not obtained for the event.
You must acknowledge and agree to these rules and regulations set forth on Pages 9 &10.
IMPORTANT:Future ATBID event sponsorship funding requests may be affected should any
discrepancies,including,but not limited to,event application,planning,marketing materials or
website,be brought to ATBID’s attention.
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ITEM NUMBER: B-3
DATE: 07/19/23
ATTACHMENT: 1
Page 20 of 96
Cancellation Policy:Should the event not take place as presented and scheduled;event
coordinators are required to reimburse the ATBID for sponsorship support.If the event is
cancelled by the Event Coordinator because of sickness,accidents,riots,strikes,epidemics,
inclement weather,acts of God,or any other legitimate conditions beyond either party’s control,
the Event Coordinator agrees to provide a financial report showing the current status of funds
used.The ATBID Board will follow the official event cancellation protocol and will determine the
fund quantity to either be refunded or rolled forward to future events based on the financial
report.
Applicant Signature __________________________Date ___________
In case of questions or the need for clarification,please contact the Destination Liaison,
Terrie Banish at tbanish@atascadero.org.
10
ITEM NUMBER: B-3
DATE: 07/19/23
ATTACHMENT: 1
Page 21 of 96
ITEM NUMBER: B-4
DATE: 07/19/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Spartan Race Visit SLO CAL Co-op
Sponsorship Renewal for 2023 Event
RECOMMENDATION:
ATBID Board provide staff direction on sponsorship renewal for the Spartan Race Visit
SLO CAL Co-op, November 3-5, 2023 in Santa Margarita.
DISCUSSION:
ATBID has the opportunity to partner with Visit SLO CAL again in a co-op agreement to
sponsor the Spartan Race in Santa Margarita from November 3-5, 2023.
In March 2022, the Spartan Race made its debut at Santa Margarita Ranch after being
rescheduled due to COVID in 2020. The provided attachment is a comparison from STR
data of occupancy and ADR for Spartan weekend 2022 compared to the same weekend
in 2021.
For 2023, the ATBID’s sponsorship of the Spartan Race will include logo placement on
the event page, race day program, and in pre- and post-race emails from Spartan; two
pages of content in the Travel Guide shared with all Spartan attendees; three dedicated
social media posts on Spartan’s Facebook, Instagram, and Twitter pages; dedicated
content on Visit SLO CAL’s socials; and participant activation at race. Local media will
also be contacted about the economic impact/tourism boost contributed by the race.
Visit SLO CAL is seeking a $5,000 commitment from ATBID for a co-op agreement for
sponsorship of the 2023 Spartan Race.
FISCAL IMPACT:
Up to $5,000.
Page 22 of 96
ITEM NUMBER: B-4
DATE: 07/19/23
ATTACHMENTS:
1. Spartan Comp Results 2022
Page 23 of 96
OCC Friday,
March 12,
2021
Friday,
March 11,
2022
% Increase
Saturday,
March 13,
2021
Saturday
March 12,
2022
% Increase
Sunday,
March 14,
2021
Sunday
March 13,
2022
% Increase
Atascadero, CA+59.8 91.6 53%73.1 94.7 29%38.1 63.9 68%
Cambria, CA+74.3 75.4 2%89.7 90.6 1%59.5 61.0 2%
Morro Bay, CA+71.0 81.3 14%86.8 89.9 3%50.8 53.3 5%
Paso Robles, CA+68.6 88.3 29%85.6 94.0 10%45.5 58.4 29%
San Luis Obispo, CA+73.8 87.1 18%88.3 93.5 6%50.1 55.6 11%
North Coast+66.9 73.6 10%84.6 89.5 6%51.8 54.1 4%
San Luis Obispo County 70.4 81.5 16%86.8 91.4 5%51.7 56.7 10%
ADR
Friday,
March 12,
2021
Friday,
March 11,
2022
% Increase
Saturday,
March 13,
2021
Saturday
March 12,
2022
% Increase
Sunday,
March 14,
2021
Sunday
March 13,
2022
% Increase
Atascadero, CA+120.78 170.18 41%139.56 190.74 37%100.38 122.46 22%
Cambria, CA+214.07 242.74 13%243.52 269.10 11%151.04 180.49 19%
Morro Bay, CA+153.31 184.86 21%179.23 214.89 20%111.58 137.66 23%
Paso Robles, CA+151.32 199.76 32%171.25 233.62 36%111.42 129.91 17%
San Luis Obispo, CA+158.97 202.55 27%173.56 232.06 34%127.89 161.44 26%
North Coast+179.72 201.55 12%203.39 227.94 12%132.60 155.16 17%
San Luis Obispo County 169.46 204.28 21%196.45 236.18 20%130.51 153.93 18%
ITEM NUMBER: B-4
DATE: 07/19/23
ATTACHMENT: 1
Page 24 of 96
ITEM NUMBER: B-5
DATE: 07/19/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Visit SLO CAL Resident Sentiment Study
Results for Atascadero
RECOMMENDATION:
ATBID Board receive and file the Visit SLO CAL Resident Sentiment Study results for
Atascadero.
DISCUSSION:
At the October 19, 2022 ATBID Board meeting, ATBID approved a partnership with Visit
SLO CAL and Destination Analysts to include Atascadero in a resident sentiment survey
of folks living throughout San Luis Obispo County. ATBID pledged $6,800 to fund
Atascadero’s participation in this exciting survey opportunity.
The objectives of the resident sentiment survey were defined as: assessing the current
sentiment of San Luis Obispo County residents towards tourism in their communities;
identifying pain points of residents as well as strengths and opportunities; providing an
expert analysis of tourism sentiment among residents as well as recommendations for
future tourism marketing, destination development, and community involvement;
assessing awareness of Visit SLO CAL and understanding of the organization’s work to
build a vibrant tourism economy; and contextualizing results against state-level metrics
for resident sentiment on tourism.
Destination Analysts and Visit SLO CAL have synthesized the resident sentiment survey
results into a comprehensive report, which is attached for ATBID’s review. The report
covers numerous topics and inquiries, but some key points for ATBID include:
• Nearly 45% of Atascadero residents have lived here for at least 10 years.
• More than 62% of Atascadero residents identify our quality of life as a main reason
for continuing to live in this community.
• Over 81% of Atascadero residents say they are proud to live in this community.
Page 25 of 96
ITEM NUMBER: B-5
DATE: 07/19/23
• Among Atascadero residents, affordable housing was cited as one of the top
challenges facing this community, followed closely by homelessness and the high
cost of living.
• Nearly 60% of Atascadero residents agreed that tourism in this community makes
it a better place to live; this is slightly lower than the 66% of responses from
elsewhere in the county but still on par with other destinations in California.
• More than 85% of Atascadero residents said that tourism is important or very
important to the vitality of San Luis Obispo County’s economy.
The co-op opportunity provided by this report has given us an insight into Atascadero
residents’ feedback specific to tourism. Only three destinations participated in the survey,
and the results have proven well worth the investment.
The ATBID Board is encouraged to review the Resident Sentiment Study in detail to
understand the nuances and challenges of uniting residents and visitors in a way that
benefits Atascadero’s economy without alienating permanent residents. The results of the
study prove that Atascadero residents see and appreciate the benefits of tourism,
understand the potential economic pitfalls of certain aspects of tourism (i.e., an
oversaturation of short-term rentals in an already squeezed long-term rental market), and
are proud to live here and share what makes this community special with folks visiting
and touring the area.
Tourism and lodging industry professionals in Atascadero should be heartened by the
results of the study as proof positive that our robust promotions and outreach program is
effecting genuine economic benefits to the entire community.
FISCAL IMPACT:
None.
ATTACHMENTS:
None.
Page 26 of 96
JUNE 2023
VISIT SLO CAL
RESIDENT SENTIMENT STUDY
ATASCADERO
REPORT OF FINDINGS
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 27 of 96
Research Overview 3
Research Methodology 4
Executive Summary 5
Detailed Findings
Living in SLO CAL 14
Travel Industry Perceptions 27
DMO Awareness 43
Employment in San Luis Obispo County 46
Demographics 50
CONTENTS
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 28 of 96
3
RESEARCH OVERVIEW
This report presents the findings for Atascadero residents from the Visit SLO CAL resident sentiment study
conducted by Destination Analysts on behalf of Visit SLO CAL. This study was designed to provide Visit SLO CAL
with in-depth insights on San Luis Obispo County residents’ current opinions regarding tourism in their communities.
The objectives of this research included:
•Assess the current sentiment of residents towards tourism in their communities
•Identify pain points of residents as well as strengths and opportunities
•Provide an expert analysis of tourism sentiment among residents as well as recommendations for future tourism
marketing, destination development, and community involvement
•Assess awareness of Visit SLO CAL and understanding of the organization’s work to build a vibrant tourism
economy
•Contextualize results against state-level metrics for resident sentiment on tourism
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 29 of 96
4
RESEARCH METHODOLOGY
Destination Analysts conducted both an online survey and intercept surveys of full-time adult residents of San Luis
Obispo County. Full-time students were excluded from the survey.
Respondents must have met the following screening requirements:
•Adults age 18+
•Live in San Luis Obispo County
Online survey responses were collected in partnership with a trusted online panel provider between December 21,
2022 –March 31, 2023. Intercept surveys were collected in San Luis Obispo County from February 23-26, 2023.
In total, 2,520 complete surveys were collected, with the data collected and weighted to mirror the population
sizes of the 7 cities and the unincorporated area of the county. This report specifically focuses on Atascadero
residents; 201 completed surveys were collected from Atascadero residents.
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 30 of 96
5
EXECUTIVE SUMMARY
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 31 of 96
RESIDENTS BY GENERATION
ATASCADERO RESIDENTS Resident Profile
ANNUAL HOUSEHOLD INCOME
RESIDENT TYPE LENGTH OF RESIDENCY RESIDENCY DRIVEN
BY PRIOR VISIT
TOP 10 REASONS FOR MOVING TO
SAN LUIS OBISPO COUNTY
(TOP 2 BOX)
36.9%
35.5%
33.8%
32.7%
27.5%
23.0%
20.1%
18.2%
13.1%
9.6%
Pace of life
Job/career opportunity
Proximity to friends/family
Climate
Landscape/natural features
Outdoor recreational activities
Familial responsibilities
Cost of living
Entertainment options
Education
TOP 10 REASONS FOR CONTINUING TO
LIVE IN SAN LUIS OBISPO COUNTY
(TOP 2 BOX)
62.2%
53.2%
43.6%
42.3%
41.5%
40.5%
30.9%
28.6%
20.8%
19.5%
Good quality of life
Climate
The pace of life
Outdoor recreational activities
Proximity to friends/family
Landscape/natural features
Job/career opportunity
Familial responsibilities
Entertainment options
Cost of living
77%
TRANSPLANTS
17.0%
17.8%
11.0%
14.3%
9.1%
4.5%
2.9%
23.4%
30+ years ago
15-29 years ago
10-14 years ago
6-9 years ago
3-5 years ago
1-2 years ago
Within the last year
SLO CAL Natives
31.7%
23.6%
55.3%
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
44.3%
25.2%25.5%
5.0%
Boomer or
older
Gen XMillennialGen Z
CHILDREN IN THE HOUSEHOLD
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 32 of 96
33.6%37.0%
Atascadero Residents California Residents
ATASCADERO RESIDENTS California Comparative Analysis
PRIOR AWARENESS OF LOCAL DMO
( T O P 2 B O X )
FAMILIARITY WITH LOCAL DMO’S WORK
( T O P 2 B O X )
IMPORTANCE OF TOURISM INDUSTRY
TO ECONOMIC VITALITY
( T O P 2 B O X )
“TOURISM MAKES MY COMMUNITY A
BETTER PLACE TO LIVE”
( T O P 2 B O X )
SATISFACTION WITH DIRECTION
COMMUNITY IS HEADED
( T O P 2 B O X )
“I HAVE INFLUENCE ON THE
DEVELOPMENT/MANAGEMENT OF
TOURISM IN MY COMMUNITY”
( T O P 2 B O X )
58.6%46.7%
Atascadero Residents California Residents
55.8%54.8%
Atascadero Residents California Residents
30.1%
40.8%
Atascadero Residents California Residents
85.2%
59.3%
Atascadero Residents California Residents
33.5%
49.1%
Atascadero Residents California Residents
“I MOVED TO MY COMMUNITY BECAUSE
I VISITED AND LOVED THE PLACE”
( T O P 2 B O X )55.3%
35.5%
Atascadero Residents California Residents
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 33 of 96
8
San Luis Obispo County Community Sentiment
Just over one in four (41.0%)of Atascadero residents said their personal quality of life has
improved compared to one year ago.In comparison,over half of overall San Luis Obispo residents
(52.3%)said the same,a -11.2 percentage point difference.However,this disparity is primarily
attributed to a larger share of Atascadero residents saying that their personal quality of life has not
changed compared to the wider county (43.2%of Atascadero residents vs.33.9%of overall San Luis
Obispo County residents).Differences between Atascadero residents and overall San Luis Obispo
County residents who say their quality of life has worsened are nominal.
Over eight in ten (81.5%)of Atascadero residents said they are proud to live in their local
community,on par with the wider San Luis Obispo County resident sentiment (81.1%).In fact,
more than half (52.5%)of Atascadero residents strongly agreed with that statement.More than
three-fourths (76.2%)also agreed that their local community does a good job of protecting its
natural resources,also measuring similarly against the overall county.While over seven in ten
(71.9%)agree that their local community is a welcoming and inclusive place for all,this was slightly
behind overall county residents (-3.1pp).Atascadero residents were also somewhat less likely to
agree with all San Luis Obispo County residents that their local community is culturally diverse (-
7.4pp),but nevertheless half of Atascadero residents agreed with this statement.
EXECUTIVE SUMMARY
Figure: One-Year Change in Personal Quality of Life
25.9%
15.2%
41.0%
Atascadero Residents
29.0%37.8%35.4%24.4%
52.5%38.3%36.5%
26.1%
81.5%76.2%71.9%
50.5%
I am proud to live in
my local community.
My local community
does a good job of
protecting its naturalresources.
My local community is
a welcoming and
inclusive place for all.
My local community is
culturally diverse.
Agree completely
Somewhat agree
Neutral
Somewhat disagree
Do not agree at all
Figure: Community Sentiment Statements
Much better
Somewhat better
Unchanged
Somewhat worse
Much worse
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 34 of 96
9
San Luis Obispo County Community Sentiment (continued)
The majority of Atascadero residents agreed that San Luis Obispo County is a safe place to live
(81.3%),on par with overall San Luis Obispo County residents (82.4%).Over seven in ten
(71.3%)agree that the county has a variety of family and kid-friendly activities,just behind overall
county sentiment (-2.1pp).However,agreement levels dropped in terms of availability of jobs at all
skill and income levels,with about four in ten (42.2%)agreeing;this was also markedly lower than
total San Luis Obispo residents (51.1%).Only 36.9 percent of Atascadero residents agree that there
is a variety of single-family and multi-family housing available for all income levels,-8.6 percentage
points lower than the overall county (45.5%).Less than one-third (30.7%)of Atascadero residents
agreed that the cost of living is affordable in San Luis Obispo County (-7.9pp compared to the
overall county).
When asked how satisfied they are with the direction San Luis Obispo County is headed,
over half (55.8%)of Atascadero residents said they are moderately or very satisfied.
While this comprises the majority of Atascadero residents,their agreement levels fall behind
those of the overall San Luis Obispo County residents (65.6%).Despite this,Atascadero
residents were slightly less likely than overall county residents to say they were very
unsatisfied with the county’s direction (3.8%of Atascadero residents vs.5.1%of total county
residents).However,Atascadero residents were much more likely than all San Luis Obispo
County residents to select neutral (29.7%of Atascadero residents vs.18.9%of total county
residents).
EXECUTIVE SUMMARY
41.5%28.5%23.6%22.1%18.4%
39.8%42.8%18.6%14.9%12.3%
81.3%71.3%42.2%36.9%30.7%
Is a safe place to live Has a variety of
family and kid-
friendly activities
Has many available
jobs at all skill and
income levels
Has a variety of
single-family and
multi-family housing
available for all
income levels
The cost of living is
affordable
Agree completely
Somewhat agree
Neutral
Somewhat disagree
Do not agree at all
32.7%
23.1%
55.8%
Atascadero Residents
Very satisfied
Moderately satisfied
Neutral
Moderately unsatisfied
Very unsatisfied
Figure: Community Assets
Figure: Satisfaction Levels with the SLO CAL’s Direction
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 35 of 96
10
San Luis Obispo County Community Sentiment (continued)
The quality of the weather/climate (14.9%)was the most frequently named characteristic that
Atascadero residents love the most about their community.This was followed by over one in ten
who cited the nice/happy people who live in their community (10.9%),as well as 7.6 percent who
said the fact that they have friends and family there is their favorite aspect of living in Atascadero.
Among Atascadero residents,affordable housing was cited as one of the top challenges facing
their community by more than one-third of respondents (35.1%),followed closely by
homelessness (33.0%)and the high cost of living (29.1%).These issues were largely perceived to
be interconnected,with one Atascadero resident saying that “the cost of living has skyrocketed,and I
think that has greatly contributed to our homeless population.”“EXECUTIVE SUMMARY
““The people are friendly, and the
weather is nice.
14.9%
10.9%
7.6%
5.7%
4.5%
4.4%
4.3%
4.3%
3.6%
3.1%
Weather/climate
Nice/happy people
Friends/family are there
Scenic beauty
Good sense of community
Quiet/peaceful
Lots to do
Small town feel
Outdoor recreation
Less traffic
Figure: Top 10 Favorite Aspects of Living in Local Community (unaided)““I love the people. There is a definite small town
feel and a sense that the people who live here
are happy to be doing so.
35.1%
33.0%
29.1%
13.1%
10.0%
6.3%
6.1%
3.5%
3.1%
3.0%
Affordable housing
Homeless people
High cost of living
Job concerns/low paying jobs
Water concerns
Too many people/crowded
Drug abuse/addiction
Traffic
Economic issues
Crime/growing crime rate
Figure: Top 10 Challenges Facing Local Community (unaided)
“We live in the most expensive county in
California.““It is getting to the point where this is becoming
an unaffordable place to live.The cost of living
has skyrocketed,and I think that that has
greatly contributed to our homeless population
growing to ridiculous amounts.
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 36 of 96
11
“
San Luis Obispo County Tourism Sentiment
When considering the share of positive responses to 21 different statements related to the impact
of San Luis Obispo County’s tourism industry,with the highest possible share being 100,
Atascadero resident sentiment stands at 54 points on a 100-point scale,on par with the overall
county resident sentiment (53 points).Perceptions of community impact were most positive,at 57
points among Atascadero residents (vs.53 points among total county residents),while economic
impact came it at 51 points.Sentiment around economic impact of San Luis Obispo County’s tourism
industry ranked lowest at 49 points.
Well over half (58.6%)of Atascadero residents agreed that tourism in their community makes it
a better place to live,though this is somewhat behind overall San Luis Obispo County residents
(66.2%).As seen with prior agreement statements,Atascadero residents were more inclined to select
neutral (32.6%)compared to overall county residents (24.1%).Atascadero residents were also less
likely to strongly disagree (1.3%of Atascadero residents vs.3.7%of total county residents).
Money and the economy (28.5%)were by far the top drivers of sentiment around tourism’s
impact and whether Atascadero residents felt that tourism makes their community a better place
to live.There is a sense that the economic benefits of tourism are a necessity for the community,but
there are negative side effects such as the impact of the wineries on water supplies,as one
Atascadero resident mentioned.Several residents note that these issues can be mitigated through
proper tourism management.On the other hand,10.7 percent of Atascadero residents said that they
were not affected by tourism or that there is little tourism in their area,with one person noting that
“When the county fair comes,then there’s some tourism,but Atascadero is a town you drive through
without stopping.There isn’t much to draw people here.”
EXECUTIVE SUMMARY
Figure: SLO CAL Tourism Industry Sentiment Index
46.0%
12.6%
58.6%
Atascadero Residents
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Figure: Agreement Levels with “Tourism Makes My
Community a Better Place to Live”““Tourism, managed correctly, adds many dollars to a city’s coffers.“Our community relies greatly on tourists. I think in many ways it
keeps our community afloat through these hard economical
times because no matter what people always want to visit.
46.7%
OF ALL CALIFORNIA
RESIDENTS SAY TOURISM
MAKES THEIR COMMUNITY
A BETTER PLACE TO LIVE
53 50 53 515449
57 51
Overall
Sentiment
Economic
Impact
Community
Impact
Personal
Impact
Total
Atascadero
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 37 of 96
12
EXECUTIVE SUMMARY
Economic Impact of Tourism in San Luis Obispo County
Over eight in ten (85.2%) of Atascadero residents said that tourism is important or very
important to the vitality of San Luis Obispo County’s economy, on par with overall county
resident sentiment (83.7%). In fact, over half (51.0%) of Atascadero residents said that tourism is
very important to the county’s economic well-being. Only 4.0 percent of Atascadero residents said
that tourism is either unimportant or very unimportant, even lower than the 6.9 percent of total San
Luis Obispo County residents who selected the same.
Nearly three-fourths (71.7%) of Atascadero residents agreed that tourism is an important part of
San Luis Obispo County’s future. This was nearly level with the overall county sentiment
(72.5%). At the same time, only about one-third (35.6%) of Atascadero residents agreed that
tourism reduces the amount of taxes they have to pay, -4.3 percentage points below the agreement
levels of the total county. Atascadero residents were also less likely (-8.1pp) to agree that tourism
decreases the cost of living for residents. On the other hand, Atascadero residents were much less
likely than overall San Luis Obispo County residents to agree that the county’s economy is too
dependent on tourism (30.9% of Atascadero residents vs. 41.9% of total county residents).
Figure: Tourism’s Importance to SLO CAL’s Economic Vitality
59.3%
OF ALL CALIFORNIA RESIDENTS SAY
TOURISM IS IMPORTANT TO THEIR
COMMUNITY’S ECONOMIC VITALITY
34.3%
51.0%
85.2%
Atascadero Residents
Very important
Important
Neither important nor unimportant
Unimportant
Very unimportant
37.6%24.6%19.2%13.9%
34.0%
11.0%11.7%13.5%
71.7%
35.6%30.9%27.4%
Tourism is an important part of San Luis Obispo County’s future
Tourism reduces theamount of taxes I have topay
San Luis Obispo County’s economy is too dependent on tourism
Tourism decreases thecost of living for residents
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Figure: Economic Impact Statements
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 38 of 96
13
EXECUTIVE SUMMARY
Short-Term Vacation Home Rentals Sentiment
Over half (55.8%)of Atascadero residents agreed that short-term vacation home rentals support
local businesses and community services,slightly below the 59.3 percent of overall San Luis
Obispo County residents who agreed.A significantly lower share of Atascadero residents agreed
that these rentals increase rent and detract from available housing for residents,compared to total
county sentiment (37.8%of Atascadero residents vs.49.9%of total county residents).Even more
significantly,only 14.4 percent of Atascadero residents agreed that short-term vacation home rentals
negatively impact their local community’s culture (-18.1pp compared to total county residents).
Six in ten (60.1%)Atascadero residents have stayed in a short-term vacation home rental in
the past when traveling.This is nearly on par with the 62.1 percent of overall San Luis Obispo
County residents who have used such a rental on their trips in the past.
Yes
60.1%
No
30.9%
26.1%17.5%6.8%
29.7%
20.3%
7.6%
55.8%
37.8%
14.4%
Short-term vacation home
rental visitors support local
businesses and community
services
Short-term vacation home
rentals increase rent and
detract from available
housing for residents
Short-term vacation home
rentals have a negative
impact on my local
community’s culture
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Figure: Short-Term Rentals Community Impact Statements
Figure: Residents who have Stayed in a Short-Term Vacation Rental Home
when Traveling in the Past
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 39 of 96
14
LIVING IN SLO CAL
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 40 of 96
15
ATASCADERO RESIDENTS BY TYPE
Question: How long ago did you move to San Luis Obispo County? Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
15.4%
84.6%
23.4%
76.6%
SLO CAL Natives SLO CAL Transplants
Total
Atascadero Residents
Figure: Atascadero Resident Type
13.8%
14.9%
15.1%
14.2%
14.9%
7.0%
4.6%
15.4%
17.0%
17.8%
11.0%
14.3%
9.1%
4.5%
2.9%
23.4%
30+ years ago
15-29 years ago
10-14 years ago
6-9 years ago
3-5 years ago
1-2 years ago
Within the last year
Have always lived in San Luis Obispo
County
Total
Atascadero Residents
Figure: SLO CAL Length of Residency
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 41 of 96
16
35.5%31.7%
33.3%
23.6%
68.9%
55.3%
Total Atascadero Residents
RESIDENCY DRIVEN BY PRIOR VISITATION
Question: Please rate how much you agree or disagree with the following statement: “I moved to my local community primarily because I visited and love the place.” Base: All residents who have not always lived in San Luis Obispo County, 2,132 completed surveys; Atascadero residents who have not always lived in San Luis Obispo County, 153 completed surveys.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
35.5%
OF ALL CALIFORNIA
RESIDENTS MOVED TO
THEIR COMMUNITY AFTER
VISITING THE PLACE
Figure: Residency Driven by Prior Visitation
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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REASONS FOR MOVING TO COMMUNITY
Question: Which of the following reasons best describe why you originally moved to your local community? Select all that apply.
Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys
42.2%
34.8%
27.7%
41.9%
35.1%
34.4%
21.3%
22.4%
17.6%
19.1%
17.4%
10.2%
5.5%
36.9%
35.5%
33.8%
32.7%
27.5%
23.0%
20.1%
18.2%
13.1%
9.6%
8.6%
8.2%
9.1%
Pace of life
Job/career opportunity
Proximity to friends/family
Climate
Landscape/natural features
Outdoor recreational activities
Familial responsibilities
Cost of living
Entertainment options (art, music, attractions, etc.)
Education (e.g., the quality of schools in the area)
Restaurants and dining options
Political climate
Other
Total
Atascadero Residents
Figure: Reasons for Moving to Local Community
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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REASONS FOR CONTINUING TO LIVE IN THEIR COMMUNITY
Question: Which of the following are reasons that have motivated you to continue living in your local community? Select all that apply.
Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys
Figure: Reasons for Continuing to Live in SLO CAL
57.0%
49.3%
46.1%
42.1%
38.7%
38.2%
31.2%
25.1%
23.3%
21.9%
23.7%
19.1%
15.4%
2.2%
62.2%
53.2%
43.6%
42.3%
41.5%
40.5%
30.9%
28.6%
20.8%
19.5%
16.9%
9.8%
9.4%
1.8%
Good quality of life
Climate
The pace of life
Outdoor recreational activities
Proximity to friends/family
Landscape/natural features
Job/career opportunity
Familial responsibilities
Entertainment options (art, music, attractions, etc.)
Cost of living
Restaurants and dining options
Education (e.g., the quality of schools in the area)
Political climate
Other
Total
Atascadero Residents
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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37.0%32.7%
28.5%
23.1%
65.6%
55.8%
Total Atascadero Residents
SATISFACTION WITH SLO CAL DIRECTION
Question: All things considered, how satisfied are you with the direction San Luis Obispo County is headed? Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys
Very satisfied
Moderately satisfied
Neutral
Moderately unsatisfied
Very unsatisfied
54.8%
OF ALL CALIFORNIA RESIDENTS
ARE MODERATELY OR VERY
SATISFIED WITH THE DIRECTION
THEIR COMMUNITY IS HEADED
Figure: Satisfaction with SLO CAL Direction
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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20
31.6%25.9%
20.6%
15.2%
52.2%
41.0%
Total Atascadero Residents
SLO CAL PERSONAL QUALITY OF LIFE
Question: Compared to one year ago, how would you rate your personal quality of life in San Luis Obispo County? Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
Much better
Somewhat better
Unchanged
Somewhat worse
Much worse
Figure: SLO CAL Personal Quality of Life
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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29.0%37.8%35.4%24.4%
52.5%38.3%36.5%
26.1%
81.5%76.2%71.9%
50.5%
I am proud to live in my local
community.
My local community does a good job
of protecting its natural resources.
My local community is a welcoming
and inclusive place for all.
My local community is culturally
diverse.
COMMUNITY SENTIMENT
Question: Please rate your level of agreement with the following statements. Base: Atascadero residents. 201 complete surveys.
Agree completely
Somewhat agree
Neutral
Somewhat disagree
Do not agree at all
Figure: Community Sentiment
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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81.1%
75.6%74.9%
58.0%
81.5%76.2%71.9%
50.5%
I am proud to live in my local
community.
My local community does a good job
of protecting its natural resources.
My local community is a welcoming
and inclusive place for all.
My local community is culturally
diverse.
Total
Atascadero Residents
COMMUNITY SENTIMENT
Question: Please rate your level of agreement with the following statements. Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
Figure: Community Sentiment –Any Agree
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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23
41.5%28.5%23.6%22.1%18.4%
39.8%
42.8%
18.6%14.9%12.3%
81.3%71.3%
42.2%36.9%30.7%
Is a safe place to live Has a variety of family and
kid-friendly activities
Has many available jobs at
all skill and income levels
Has a variety of single-family
and multi-family housing
available for all income levels
The cost of living is
affordable
SLO CAL COMMUNITY ASSETS
Question: Please rate how much you agree or disagree with the following statements as it relates to San Luis Obispo County. Base: Atascadero residents. 201 complete surveys.
Agree completely
Somewhat agree
Neutral
Somewhat disagree
Do not agree at all
Figure: SLO CAL Community Assets
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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82.4%
73.4%
51.1%
45.5%
38.6%
81.3%
71.3%
42.2%
36.9%
30.7%
Is a safe place to live Has a variety of family and
kid-friendly activities
Has many available jobs at
all skill and income levels
Has a variety of single-family
and multi-family housing
available for all income levels
The cost of living is affordable
Total
Atascadero Residents
SLO CAL COMMUNITY ASSETS
Question: Please rate how much you agree or disagree with the following statements as it relates to San Luis Obispo County. Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
Figure: SLO CAL Community Assets –Any Agree
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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FAVORITE ASPECT ABOUT LOCAL COMMUNITY (UNAIDED)
Question: What do you love most about living in your community? Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
13.6%
12.7%
4.3%
6.0%
4.2%
3.5%
2.4%
3.1%
1.3%
0.6%
3.2%
3.6%
0.6%
2.6%
1.8%
14.9%
10.9%
7.6%
5.7%
4.5%
4.4%
4.3%
4.3%
3.6%
3.1%
3.1%
2.9%
2.6%
2.3%
1.9%
Weather/climate
Nice/happy people
Friends/family are there
Scenic beauty
Good sense of community
Quiet/peaceful
Lots to do
Small town feel
Outdoor recreation
Less traffic
Friendly environment
Beach
Stores/shopping
Everything
Good neighbors
Total
Atascadero Residents
Figure: Favorite Aspect about Local Community
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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TOP 2 CHALLENGES FACING LOCAL COMMUNITY (UNAIDED)
Question: What are the top two (2) biggest issues your local community is currently facing? Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
26.2%
23.3%
25.0%
8.0%
13.1%
4.9%
2.1%
4.9%
3.4%
6.0%
2.0%
1.7%
2.7%
1.7%
2.1%
35.1%
33.0%
29.1%
13.1%
10.0%
6.3%
6.1%
3.5%
3.1%
3.0%
2.6%
2.4%
2.4%
2.1%
1.9%
Affordable housing
Homeless people
High cost of living
Job concerns/low paying jobs
Water concerns
Too many people/crowded
Drug abuse/addiction
Traffic
Economic issues
Crime/growing crime rate
Public safety/security
Lack of city services
Roads
Need more stores/retail
Education concerns
Total
Atascadero Residents
Figure: Top 2 Challenges Facing Local Community
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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TRAVEL INDUSTRY PERCEPTIONS
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 53 of 96
28
SLO CAL TOURISM INDUSTRY SENTIMENT INDEX
53 50 53 5154
49
57
51
Overall Sentiment Economic Impact Community Impact Personal Impact
Total
Atascadero
Figure: SLO CAL Tourism Industry Sentiment Index
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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29
SLO CAL TOURISM IMPACT ON COMMUNITY QUALITY OF LIFE
Question: Please rate how much you agree or disagree with the following statement: “I believe tourism in my community makes it a better place in which to live.” Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
46.0%44.1%
12.6%22.1%
58.6%66.2%
Total Atascadero Residents
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
46.7%
OF ALL CALIFORNIA RESIDENTS
AGREE THAT TOURISM MAKES
THEIR COMMUNITY A BETTER
PLACE TO LIVE
Figure: SLO CAL Tourism Impact on Community Quality of Life
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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REASON FOR TOURISM IMPACT AGREEMENT RATING (UNAIDED)
Question: In a few brief words, please explain why you gave the rating that you did. Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
29.5%
8.7%
2.1%
2.9%
3.3%
2.0%
1.6%
2.0%
2.1%
1.5%
1.1%
5.3%
0.9%
1.0%
0.8%
28.5%
5.0%
4.0%
3.6%
2.7%
2.3%
2.2%
1.2%
1.0%
1.0%
1.0%
1.0%
0.9%
0.5%
0.5%
Helps the economy/brings money in
Good/great
Helpful/beneficial to community
Dependent on tourism/to survive
Beautiful area/scenery
Many things to see and do
Bad for the economy/drives up prices
Improves businesses/services
More lively/exciting
Diversity/inclusivity
Good environment/climate
Good place to visit/live
Increases exposure/draws attention
Chance to meet new people
Friendly/welcoming community
Total
Atascadero Residents
Figure: Reason for Tourism Impact Agreement Rating
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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TOURISM’S IMPORTANCE TO SLO CAL ECONOMIC VITALITY
Question: In your opinion, how important is the tourism industry to the vitality of San Luis Obispo County’s economy?Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
34.0%34.3%
49.7%51.0%
83.7%85.2%
Total Atascadero Residents
Very important
Important
Neither important nor unimportant
Unimportant
Very unimportant
59.3%
OF ALL CALIFORNIA RESIDENTS
SAY THAT TOURISM IS IMPORTANT
TO THEIR COMMUNITY’S
ECONOMIC VITALITY
Figure: Tourism’s Importance to SLO CAL Economic Vitality
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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32
TOURISM INDUSTRY IMPACT ON ECONOMY
37.6%24.6%19.2%13.9%
34.0%
11.0%11.7%13.5%
71.7%
35.6%30.9%27.4%
Tourism is an important part of
San Luis Obispo County’s future
Tourism reduces the amount of
taxes I have to pay
San Luis Obispo County’s economy
is too dependent on tourism
Tourism decreases the cost of
living for residents
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Question: Thinking about San Luis Obispo County’s tourism industry and its impact on the economy, please rate how much you agree with the following statements. Base: Atascadero residents. 201 complete surveys.
Figure: Tourism Industry Impact on Economy
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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TOURISM INDUSTRY IMPACT ON ECONOMY
72.5%
39.9%42.0%
35.5%
71.7%
35.6%
30.9%27.4%
Tourism is an important part of San
Luis Obispo County’s future
Tourism reduces the amount of taxes I
have to pay
San Luis Obispo County’s economy is
too dependent on tourism
Tourism decreases the cost of living for
residents
Total
Atascadero Residents
Question: Thinking about San Luis Obispo County’s tourism industry and its impact on the economy, please rate how much you agree with the following statements. Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
Figure: Tourism Industry Impact on Economy –Any Agree
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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ECONOMIC IMPACT AWARENESS
Question: The taxes generated by tourism in the county save each household more than $1,700 per year. With this piece of information in mind, please share how much you agree with the following statement: “Knowing this fact makes me appreciate tourism in San Luis Obispo County more.” Base: All respondents, 2,520 completed surveys;
Atascadero residents, 201 complete surveys.
47.8%53.7%
24.7%21.4%
72.5%75.1%
Total Atascadero Residents
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Figure: “Knowing the Economic Impact of Tourism Increases My
Appreciation for Tourism in SLO CAL”
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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35
TOURISM INDUSTRY IMPACT ON COMMUNITY
Question: Thinking about San Luis Obispo County’s tourism industry and its impact on the economy, please rate how much you agree with the following statements. Base: Atascadero residents. 201 complete surveys.
32.6%39.4%40.5%37.2%42.5%39.4%29.4%22.3%14.6%12.2%10.3%
56.5%39.9%36.4%30.2%20.5%17.5%20.1%
9.6%5.6%6.9%5.3%
89.2%79.3%76.9%67.4%63.1%56.9%49.5%
31.9%20.2%19.1%15.6%
Tourism helps to support local
wineries and helps
the region’s wine
country continue to thrive.
Tourism supportsevents in my local
area that I enjoy
as a resident.
Visitor spendinggenerates funding
for community
services.
Tourism helps tomaintain the flight
routes available
for San Luis
Obispo CountyRegional Airport
San Luis ObispoCounty has a
generally healthy
balance of tourism
and residentactivity
Tourists arerespectful of my
local community.
Tourists bringcrowds,
congestion, and
traffic to my
community.
Tourism negatively impacts the
county’s natural
areas
There are toomany tourists in my
local community.
Tourists make mycommunity less
safe.
I am worriedabout the impact
tourism has on our
community culture.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Figure: Tourism Industry Impact on Community
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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36
TOURISM INDUSTRY IMPACT ON COMMUNITY
Question: Thinking about San Luis Obispo County’s tourism industry and its impact on the economy, please rate how much you agree with the following statements. Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
81.3%
72.9%70.0%68.1%63.9%
57.9%58.3%
38.2%34.7%30.7%31.3%
89.2%
79.3%76.9%
67.4%63.1%
56.9%
49.5%
31.9%
20.2%19.1%15.6%
Tourism helps to support local
wineries and helps
the region’s wine
country continue to thrive.
Tourism supportsevents in my local
area that I enjoy
as a resident.
Visitor spendinggenerates funding
for community
services.
Tourism helps tomaintain the flight
routes available
for San Luis
Obispo CountyRegional Airport
San Luis ObispoCounty has a
generally healthy
balance of tourism
and residentactivity
Tourists arerespectful of my
local community.
Tourists bringcrowds, congestion,
and traffic to my
community.
Tourism negatively impacts the
county’s natural
areas
There are toomany tourists in my
local community.
Tourists make mycommunity less
safe.
I am worried aboutthe impact tourism
has on our
community culture.
Total
Atascadero Residents
Figure: Tourism Industry Impact on Community –Any Agree
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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TOURISM INDUSTRY PERSONAL IMPACT
Question: Thinking about tourism in your local area and its impact on you personally, please rate how much you agree with the following statements. Base: Atascadero residents. 201 complete surveys.
31.7%31.9%15.0%5.3%
21.9%18.7%
15.1%
53.6%50.6%
30.1%
8.4%
I often visit local tourism
businesses (attractions, wineries,
parks, etc.)
I enjoy interacting with visitors to
my community.
As a local resident, I have some
influence on the development or
management of tourism in my
community.
Tourists negatively impact my
day-to-day life.
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Figure: Tourism Industry Personal Impact
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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TOURISM INDUSTRY PERSONAL IMPACT
Question: Thinking about tourism in your local area and its impact on you personally, please rate how much you agree with the following statements. Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
54.7%55.7%
37.7%
21.5%
53.6%50.6%
30.1%
8.4%
I often visit local tourism businesses
(attractions, wineries, parks, etc.)
I enjoy interacting with visitors to my
community.
As a local resident, I have some
influence on the development or
management of tourism in my
community.
Tourists negatively impact my day-to-
day life.
Total
Atascadero Residents
Figure: Tourism Industry Personal Impact –Any Agree
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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39
SHORT-TERM RENTALS
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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40
SHORT-TERM RENTALS IMPACT ON COMMUNITY
Question: Thinking now about short-term vacation home rentals in your community, please rate how much you agree with the following statements using a five-point scale in which “1” represents “Strongly disagree” and “5” represents “Strongly agree.” Base: Atascadero residents. 201 complete surveys.
26.1%17.5%6.8%
29.7%
20.3%
7.6%
55.8%
37.8%
14.4%
Short-term vacation home rental visitors
support local businesses and community
services
Short-term vacation home rentals increase
rent and detract from available housing for
residents
Short-term vacation home rentals have a
negative impact on my local community’s
culture
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
Figure: Short-Term Rentals Impact on Community
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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41
SHORT-TERM RENTALS IMPACT ON COMMUNITY
Question: Thinking now about short-term vacation home rentals in your community, please rate how much you agree with the following statements using a five-point scale in which “1” represents “Strongly disagree” and “5” represents “Strongly agree.” Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
59.3%
49.9%
32.6%
55.8%
37.8%
14.4%
Short-term vacation home rental visitors support
local businesses and community services
Short-term vacation home rentals increase rent
and detract from available housing for residents
Short-term vacation home rentals have a negative
impact on my local community’s culture
Total
Atascadero Residents
Figure: Short-Term Rentals Impact on Community –Any Agree
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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SHORT-TERM RENTAL USAGE
Question: Have you stayed in a short-term vacation rental home when traveling in the past? Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
Figure: Residents who have Stayed in a Short-Term Vacation Rental
Home when Traveling in the Past
62.1%
37.9%
60.1%
39.9%
Yes No
Total
Atascadero Residents
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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43
DMO AWARENESS
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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44
DMO AWARENESS
Question: Prior to this survey, have you heard of Visit SLO CAL, the county-level official destination marketing organization (i.e., the organization that promotes travel to your community)? Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
Figure: Prior Awareness of Visit SLO CAL 37.0%
OF ALL CALIFORNIA RESIDENTS
HAD HEARD OF THEIR
COMMUNITY’S DESTINATION
MARKETING ORGANIZATION47.6%
40.0%
12.3%
33.6%
48.9%
17.6%
Yes No Not sure
Total
Atascadero Residents
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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FAMILIARITY WITH DMO WORK
Question: How familiar are you with the work done by Visit SLO CAL, the county-level official destination marketing organization? Base: DMO aware total respondents, 1,200 completed surveys; DMO aware Atascadero residents, 80 completed surveys.
28.8%18.6%
18.3%
14.8%
47.1%
33.5%
Total Atascadero Residents
Extremely familiar
Familiar
Somewhat familiar
Not at all familiar
49.1%
OF ALL CALIFORNIA RESIDENTS
ARE FAMILIAR WITH THE WORK
BEING DONE BY THEIR
COMMUNITY’S DESTINATION
MARKETING ORGANIZATION
Figure: Familiarity with DMO Work
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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46
EMPLOYMENT IN
SAN LUIS OBISPO COUNTY
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 72 of 96
47
EMPLOYMENT IN SLO CAL’S TOURISM INDUSTRY
Question: Which of the following best describes you? Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
85.3%84.4%93.5%
63.2%
14.7%15.6%6.5%
36.8%
Tourism-Related Business
Owner
Current Tourism Employee Past Tourism Employee Any Tourism Industry
Experience
Yes
No
Atascadero
Population (2022)
Total Residents 29,684*
Residents over age 18 23,658
Currently Works in Tourism Industry 3,691
Owns a Tourism-Related Business 3,478
Figure: Employment in SLO CAL’s Tourism Industry
*Source: U.S. Census Bureau, July 1, 2022.
**Calculated from U.S. census data against % of survey respondents who fall into each category
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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48
EMPLOYMENT IN SLO CAL’S TOURISM INDUSTRY
Question: Which of the following best describes you? Base: All respondents, 2,520 completed surveys; Atascadero residents, 201 complete surveys.
10.5%
20.5%
14.9%
45.9%
14.7%15.6%
6.5%
36.8%
Tourism-Related Business Owner Current Tourism Employee Past Tourism Employee Any Tourism Industry Experience
Total
Atascadero Residents
Figure: Employment in SLO CAL’s Tourism Industry –Yes
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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33.8%
47.7%
42.6%27.0%
76.4%74.7%
Total Atascadero Residents
SATISFACTION WITH TOURISM INDUSTRY EMPLOYMENT
Question: How would you rate your overall satisfaction with working in San Luis Obispo County’s tourism industry? Base: All residents who either own a tourism-related business or have had any experience working in the county tourism industry, 1,339 completed surveys; Atascadero residents who either own a tourism-related business or have had any experience working in the county tourism industry, 87 completed surveys.
Very satisfied
Moderately satisfied
Neutral
Moderately unsatisfied
Very unsatisfied
Figure: Satisfaction with Tourism Industry Employment
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
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50
DEMOGRAPHICS
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 76 of 96
51
TOTAL
n=201
GENDER
Female 48.9%
Male 50.9%
Non-binary 0.2%
AGE
Gen Z 5.0%
Millennial 25.5%
Gen X 25.2%
Boomer +44.3%
Mean 53.8
MARITAL STATUS
Single 22.5%
Married 55.6%
Divorced 8.8%
Widowed 9.0%
Other 2.2%
Prefer not to answer 1.8%
CHILDREN IN THE HOUSEHOLD
Yes 30.1%
TOTAL
n=201
HOUSEHOLD INCOME
$150,000+12.3%
$125,001-$150,000 10.2%
$100,001-$125,000 7.0%
$75,001-$100,000 12.2%
$50,001-$75,000 14.7%
$35,001-$50,000 13.9%
Less than $35,000 13.6%
Prefer not to answer 15.1%
Mean $81,776
RACE/ETHNICITY
White/Caucasian 71.1%
Hispanic/Latino 9.3%
Asian, Native Hawaiian, or Pacific Islander 6.9%
African American/Black 4.9%
Native American, Eskimo, Aleut, Native Alaskan 1.0%
Other 2.5%
Prefer not to answer 4.4%
HOUSING STATUS
Renter 20.0%
Owned by someone in the household 78.2%
Occupied without payment of rent 1.8%
DEMOGRAPHICS
ITEM NUMBER: B-5
DATE: 07/19/23
ATTACHMENT: 1
Page 77 of 96
ITEM NUMBER: B-6
DATE: 07/19/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
ATBID 2023-2025 Budget Approval
RECOMMENDATION:
ATBID Board receive and file the 2023-2025 approved budget for Visit Atascadero.
DISCUSSION:
The City of Atascadero established the Atascadero Tourism Business Improvement
District (ATBID) to levy annual assessments under the Parking and Business
Improvement Area Law of 1989, by adopting Title 3, Chapter 16 of the Atascadero
Municipal Code in April 2013. The activities to be funded by the assessments on lodging
businesses within the ATBID are tourism promotions and marketing programs to promote
the City as a tourism destination. The formation and operation of a Tourism Business
Improvement District is governed by the California Streets & Highways Code (Section
36500 et. Seq.) The budget for the ATBID is submitted in conjunction with the City’s
annual budget that was presented to City Council and approved at their June 13, 2023
regular meeting.
The City Council appoints ATBID Advisory Board Members to serve at the pleasure of
the Council. The Advisory Board is made up of lodging business owners or employees,
or other representatives holding the written consent of a lodging business owner within
the ATBID area.
The Streets & Highways Code requires that the Advisory Board provide a report to the
City Council annually for the expenditure of funds derived from the assessment paid by
lodging businesses within the City. The annual report must identify: (1) proposed
activities, programs and projects for the fiscal year; (2) the approximate cost of such
activities, programs and projects for the fiscal year; (3) the amount of surplus or deficit
revenues carried over from a previous fiscal year; and (4) contributions received other
than assessments. The annual report must meet the requirements of the California
Streets and Highway Code §36533. The City Council may approve the report as filed or
may modify any particular contained in the report and approve it as modified.
Page 78 of 96
ITEM NUMBER: B-6
DATE: 07/19/23
After the approval of the report, the City Council is required to adopt a Resolution of
Intention, and set a date and time for a public hearing. Because ATBID lacked a quorum
for the regular June ATBID meeting, the requisite report was submitted by the City
Manager’s Office and the Administrative Services Department to Council for approval at
their June 13, 2023 Council meeting. Council has already formally approved ATBID’s
2023-2025 budget.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. Final 2023-2025 Budget Reports
Page 79 of 96
FUNDTYPE235Special RevenueDESCRIPTIONACTIVITY DETAILOBJECTEXPENSE2020-20212021-20222022-20232022-20232023-20242024-2025NUMBERCLASSIFICATIONACTUALACTUALBUDGETEDESTIMATEDREQUESTEDREQUESTEDOPERATIONS6050000Office Expense-$ 264$ 250$ 120$ 250$ 250$ 6070000Advertising43,142 127,366 165,000 161,050 175,000 180,000 6500000Contract Services106,295 143,436 145,000 140,490 172,500 175,000 6600000Professional Development- 731 450 8,000 8,000 8,000 6900000Administration2,774 4,106 2,920 4,230 4,140 4,220 Total Operations152,211 275,903 313,620 313,890 359,890 367,470 SPECIAL PROJECTS7805029Opportunities Fund- - - - 60,000 65,000 Total Special Projects and Purchases- - - - 60,000 65,000 ACTIVITY TOTAL152,211$ 275,903$ 313,620$ 313,890$ 419,890$ 432,470$ OTHER FUNDSAtascadero Tourism Business Improvement District (ATBID) FundThisfundaccountsfortherevenuesandexpensesassociatedwiththeAtascaderoTourismBusinessImprovementDistrict(ATBID).OnJune1,2013,theCityestablishedATBIDforthepurposeoffundingtourismpromotionandincreasingstaysatthelodgingbusinessesinAtascadero.Atwopercent(2%)assessment is placed on the nightly rent of all occupied rooms or spaces for all transient occupancies in Atascadero. H-20ITEM NUMBER: B-6 DATE: 07/19/23ATTACHMENT: 1 Page 80 of 96
FUNDTYPE235Special RevenueOTHER FUNDSAtascadero Tourism Business Improvement District (ATBID) FundDETAIL BACKUPOBJECTEXPENSE2023-20242024-2025NUMBERCLASSIFICATIONDESCRIPTIONBASISAMOUNTAMOUNT6050000Office ExpenseEstimated250$ 250$ 6070000AdvertisingEstimated175,000 180,000 6500000Contract ServicesEstimated172,500 175,000 6600000Professional DevelopmentEstimated8,000 8,000 6900000AdministrationEstimated4,140 4,220 7805029Opportunities FundEstimated60,000 65,000 Funding for the ATBID Board to be able to take swift action when opportunities or emergencies arise, and allows Board to leverage funds, participate in regional programs or solve priority issuesAdministration of fund by City staffProfessional services including marketing, promotions, public relations, attendance at trade shows, event transportation of lodging guests, contract administration servicesCopies, postage, general suppliesBrochures, magazines, media and online advertisements, trade show materialsCentral Coast Tourism Council local chapter duesH-21ITEM NUMBER: B-6 DATE: 07/19/23ATTACHMENT: 1 Page 81 of 96
ITEM NUMBER: B-7
DATE: 07/19/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Budget Overview and Monthly Report
RECOMMENDATION:
ATBID Board receive and file the Budget Overview and Monthly Report.
DISCUSSION:
The ATBID summary and expenditure report shows the expenditures that have been
submitted through April 2023.
The ATBID expenditure report is also included for 2022-2023, showing the budget details
as we work to close out the fiscal year along with the expenditure report. In addition, the
transient occupancy tax (TOT) report is included, showing TOT revenues to date. The
2022-2023 reports will not be final until the end of August and will be available late
September as things are finalized.
Budget reports for 2023-2024, will be available at the August ATBID meeting.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Summary FY 22-23
2. ATBID Expenditure Detail Report FY 22-23
3. Tourism Report – Transient Occupancy Tax Revenues (6.13.23)
Page 82 of 96
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2022-2023 BUDGETED
2017-2018 2018-2019 2019-2020 6/30/2021 6/30/20222 through 04/30/2023 2022-2023
REVENUES
41530.6300 Taxes and Assessments 275,295$ 278,184$ 224,609$ 277,287$ 409,652$ 305,420$ 298,170$
45920.0003 Assessment Penalties - - 133 - 933 3,957 -
46110.0000 Investment Earnings 1,580 9,631 10,720 2,027 (11,341) - 6,640
Total Revenue 276,875 287,815 235,462 279,314 399,244 309,377 304,810
EXPENSES
6050000 Office Expense - - - - 264 - 250
6070000 Advertising 144,521 178,720 120,110 43,142 127,366 98,243 165,000
6400000 Operating Supplies - - - - - - -
6500000 Contract Services **172,938 143,482 120,525 106,295 143,436 144,240 145,000
6600000 Professional Development 425 425 - - 731 - 450
6740000 Business Development 3,000 - - - - - -
6900000 Administration 2,753 2,782 2,246 2,774 4,106 3,094 2,920
Total Expenses 323,636 325,408 242,881 152,211 275,903 245,577 313,620
NET INCOME/(LOSS)(46,761) (37,593) (7,419) 127,103 123,341 63,799 (8,810)
BEGINNING AVAILABLE BALANCE 365,441 318,679 281,086 273,667 400,770 524,111 256,830
ENDING AVAILABLE BALANCE 318,679$ 281,086$ 273,667$ 400,770$ 524,111$ 587,910$ 248,020$
*Actual numbers are unaudited, not yet finalized and are subject to change
**Contract Services
Special Events
Atascadero Fall Festival Sponsorship 2022 10,000$
Central Coast Brewers Guild Sponsorship 5,000
Bovine Classic Sponsorship 2023 10,000
Destination Marketing Services 96,323
Administrative Services Fee 22,917
144,240$
Atascadero Tourism Business Improvement District (ATBID) Fund
6/13/2023
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 1
Page 83 of 96
06/13/2023
CITY OF ATASCADERO
1
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 250.00 0.00 250.00 0.00
Total Office Expense 0.00 0.00 0.00 0.00 250.00 250.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 165,000.00 0.00 165,000.00 0.00
0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00
100,000.00 7/1/2022 po PO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 7/1/2022 ap IN 13719
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 171724
696.47 7/31/2022 ap IN 10946
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172458
-696.47 7/31/2022 po LI 10946
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 8/1/2022 ap IN 13886
235Line Description: WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 171977
1Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 84 of 96
06/13/2023
CITY OF ATASCADERO
2
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
584.45 8/31/2022 ap IN 11005
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172458
-584.45 8/31/2022 po LI 11005
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 9/1/2022 ap IN 14056
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 172236
13,771.84 9/30/2022 ap IN 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
-13,771.84 9/30/2022 po LI 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
47.95 10/3/2022 ap IN 14223
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 174683
9,902.15 10/31/2022 ap IN 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
2Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 85 of 96
06/13/2023
CITY OF ATASCADERO
3
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
-9,902.15 10/31/2022 po LI 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
47.95 11/1/2022 ap IN 14393
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 172770
8,823.82 11/30/2022 ap IN 11128
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 173216
-8,823.82 11/30/2022 po LI 11128
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 12/1/2022 ap IN 14563
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 173124
6,993.32 12/31/2022 ap IN 11157
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 173797
-6,993.32 12/31/2022 po LI 11157
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 86 of 96
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CITY OF ATASCADERO
4
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
47.95 1/1/2023 ap IN 14712
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 173352
7,276.71 1/31/2023 ap IN 11186
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 174347
-7,276.71 1/31/2023 po LI 11186
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
117.95 2/1/2023 ap IN 14880
235Line Description: WEB SITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 173595
10,304.72 2/28/2023 ap IN 11230
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 174074
-10,304.72 2/28/2023 po LI 11230
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
187.95 3/2/2023 ap IN 15036
235Line Description: WEBSITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 173849
4Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 87 of 96
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CITY OF ATASCADERO
5
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
10,483.23 3/31/2023 ap IN 11267
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 174347
-10,483.23 3/31/2023 po LI 11267
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 4/3/2023 ap IN 15195
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 174121
9,329.77 4/30/2023 ap IN 11310
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 174630
-9,329.77 4/30/2023 po LI 11310
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
78,855.98 78,855.98 0.000000.6077025 Digital Media Advertising 21,833.52 -100,689.50 0.00
0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00
18,000.00 7/1/2022 po PO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 88 of 96
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CITY OF ATASCADERO
6
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
-6,500.00 7/1/2022 po CO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
-2,000.00 7/1/2022 po CO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3,750.00 7/1/2022 ap IN 220072
235Line Description: 2022 SPONSORSHIP
Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 171586
2,500.00 9/30/2022 ap IN 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
-2,500.00 9/30/2022 po LI 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
6,337.50 10/31/2022 ap IN 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
-6,337.50 10/31/2022 po LI 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
6Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 89 of 96
06/13/2023
CITY OF ATASCADERO
7
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
6,800.00 11/30/2022 ap IN 14242
235Line Description: DESTINATION MARKET SURVEY
Vendor: 00406 VISIT SLO CAL Check # 173079
19,387.50 19,387.50 0.000000.6077060 Advertising 662.50 -20,050.00 0.00
Total Advertising 73.18 98,243.48 98,243.48 22,496.02 44,260.50 165,000.00
0000.6400000 Operating Supplies
Total Operating Supplies 0.00 0.00 0.00 0.00 0.00 0.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 145,000.00 0.00 145,000.00 0.00
0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00
82,000.00 7/1/2022 po PO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
12,497.00 7/1/2022 po CO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
2,000.00 7/1/2022 po CO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
7,336.80 7/31/2022 ap IN 10946
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172458
7Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 90 of 96
06/13/2023
CITY OF ATASCADERO
8
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-7,336.80 7/31/2022 po LI 10946
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,367.50 8/31/2022 ap IN 11005
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172458
-9,367.50 8/31/2022 po LI 11005
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,495.00 9/30/2022 ap IN 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
-8,495.00 9/30/2022 po LI 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
12,474.02 10/31/2022 ap IN 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
-12,474.02 10/31/2022 po LI 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
8Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 91 of 96
06/13/2023
CITY OF ATASCADERO
9
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
8,962.32 11/30/2022 ap IN 11128
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 173216
-8,962.32 11/30/2022 po LI 11128
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
7,215.00 12/31/2022 ap IN 11157
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 173797
-7,215.00 12/31/2022 po LI 11157
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,140.40 1/31/2023 ap IN 11186
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 174347
-9,140.40 1/31/2023 po LI 11186
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
10,204.60 2/28/2023 ap IN 11230
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 174074
9Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 92 of 96
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CITY OF ATASCADERO
10
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-10,204.60 2/28/2023 po LI 11230
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
10,680.00 3/31/2023 ap IN 11267
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 174347
-10,680.00 3/31/2023 po LI 11267
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
12,447.60 4/30/2023 ap IN 11310
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 174630
-12,447.60 4/30/2023 po LI 11310
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
96,323.24 96,323.24 0.000000.6501125 Promotions Consultants 173.76 -96,497.00 0.00
0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00
2,291.67 7/1/2022 je GJ JE23 07-04
235Line Description: ATBID Admin Service Fee - July
2,291.67 8/1/2022 je GJ JE23 08-01
235Line Description: ATBID Admin Service Fee - Aug
2,291.67 9/1/2022 je GJ JE23 09-01
235Line Description: ATBID Admin Service Fee - Sept
10Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 93 of 96
06/13/2023
CITY OF ATASCADERO
11
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509010 Other Professional Services (Continued)
2,291.67 10/1/2022 je GJ JE23 10-13
235Line Description: ATBID Admin Service Fee - Oct
2,291.67 11/1/2022 je GJ JE23 11-03
235Line Description: ATBID Admin Service Fee - Nov
2,291.63 12/1/2022 je GJ JE23 12-03
235Line Description: ATBID Admin Service Fee - Dec
2,291.67 1/1/2023 je GJ JE23 01-04
235Line Description: ATBID Admin Service Fee - Jan
2,291.67 2/1/2023 je GJ JE23 02-03
235Line Description: ATBID Admin Service Fee - Feb
2,291.67 3/1/2023 je GJ JE23 03-03
235Line Description: ATBID Admin Service Fee - Mar
2,291.67 4/1/2023 je GJ JE23 04-12
235Line Description: ATBID Admin Service Fee - Apr
22,916.66 22,916.66 0.000000.6509010 Other Professional Services 0.00 -22,916.66 0.00
0000.6509032 Additional Promotional Services 0.00 0.00 0.00 0.00 0.00 0.00
10,000.00 8/18/2022 ap IN 705
235Line Description: ATASCADERO FALL FEST GRANT~
Vendor: 08621 EN FUEGO EVENTS Check # 172131
5,000.00 2/15/2023 ap IN INV0215
235Line Description: CCCBF SPONSORSHIP
Vendor: 07864 CENTRAL COAST BREWERS GUILD Check # 173721
10,000.00 2/16/2023 ap IN 1145
235Line Description: 2023 BOVINE CLASSIC GRAVEL RID
Vendor: 08979 LOCOMOTIV PERFORMANCE COACHING Check # 173756
11Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 94 of 96
06/13/2023
CITY OF ATASCADERO
12
9:13AM
Page:expdetl.rpt Expenditure Detail Report
07/01/2022 through 04/30/2023
Periods: 0 through 10
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
25,000.00 25,000.00 0.000000.6509032 Additional Promotional Services 0.00 -25,000.00 0.00
Total Contract Services 99.60 144,239.90 144,239.90 173.76 586.34 145,000.00
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 450.00 0.00 450.00 0.00
Total Professional Development 0.00 0.00 0.00 0.00 450.00 450.00
0000.6740000 Business Development
Total Business Development 0.00 0.00 0.00 0.00 0.00 0.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 2,920.00 0.00 2,920.00 0.00
Total Department Service Charges 0.00 0.00 0.00 0.00 2,920.00 2,920.00
84.55 242,483.38 242,483.38 22,669.78 48,466.84 313,620.00Total Atascadero Tourism Bus Improv Dist
Grand Total 242,483.38 242,483.38 84.55 22,669.78 48,466.84 313,620.00
12Page:
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 2
Page 95 of 96
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$
Fiscal Year 2022 *624,858.40$ 498,063.04$ 388,893.34$ 609,246.66$ 2,121,061.44$
Fiscal Year 2023 *625,917.25$ 471,685.91$ 354,970.93$ 1,452,574.09$
* This report includes receipts in the correct quarter earned, not in the quarter received. It will not be the same as the City's
financial statements.
ITEM NUMBER: B-7
DATE: 07/19/23
ATTACHMENT: 3
Page 96 of 96