HomeMy WebLinkAboutTBID_2023-07-19_Special Meeting AgendaSPECIAL MEETING
ADVISORY BOARD FOR THE ATASCADERO
TOURISM BUSINESS IMPROVEMENT DISTRICT
Wednesday, July 19, 2023
2:30 P.M.
Atascadero City Hall, Club Room, Fourth Floor
6500 Palma Avenue, Atascadero, California
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AGENDA
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Harden, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express & Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – May 17, 2023
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the May 17,
2023 meeting. [City Staff]
B. BUSINESS ITEMS:
1. Election of Chairperson and Vice Chairperson for the Atascadero Tourism
Business Improvement District (ATBID) Advisory Board for the 2023-2024
Fiscal Year Term
▪ Recommendation: ATBID Board elect one member to serve as Chairperson and
one member to serve as Vice Chairperson for the ATBID Advisory Board for the
2023-2024 fiscal year term. [City]
▪ Fiscal Impact: None.
2. Inclusion of Santa Margarita on Visit Atascadero Website
▪ Recommendation: ATBID Board discuss and provide staff direction for inclusion
of all Santa Margarita attractions, restaurants, wineries, etc. on the Visit
Atascadero website. [City/Verdin]
▪ Fiscal Impact: Up to $2,000.
3. At Her Table Street Festival Sponsorship Request for 2024 Event
▪ Recommendation: ATBID Board discuss and provide staff direction on
sponsorship request for the At Her Table Street Festival, March 10, 2024 in
Downtown Atascadero. [Enjoy SLO]
▪ Fiscal Impact: Up to $7,500
4. Spartan Race Visit SLO CAL Co-op Sponsorship Renewal for 2023 Event
▪ Recommendation: ATBID Board provide staff direction on sponsorship renewal
for the Spartan Race Visit SLO CAL Co-op, November 3-5, 2023 in Santa
Margarita. [City]
▪ Fiscal Impact: Up to $5,000
5. Visit SLO CAL Resident Sentiment Study Results for Atascadero
▪ Recommendation: ATBID Board receive and file the Visit SLO CAL Resident
Sentiment Study results for Atascadero. [City]
▪ Fiscal Impact: None.
6. ATBID 2023-2025 Budget Approval
▪ Recommendation: ATBID Board receive and file the 2023-2025 approved budget
for Visit Atascadero. [City]
▪ Fiscal Impact: None.
7. Budget Overview and Monthly Report
▪ Recommendation: ATBID Board receive and file the Budget Overview and
Monthly Report. [City]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Marketing
Committee liaisons]
2. Marketing Update [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor. (TBD)
2. All Things Google Training. (TBD)
3. Marketing Plan Presentation 2023-2024. (August)
4. RFP Discussion for upgrades to Visit Atascadero website. (August)
5. Forecasting & Trends discussion. (August)
F. ADJOURNMENT:
The ATBID Board will adjourn to its next Regular Session on August 23, 2023.
STATE OF CALIFORNIA )
COUNTY OF SAN LUIS OBISPO )
CITY OF ATASCADERO )
DILLON DEAN JAMES, being fully sworn, deposes, and says: That he is the Deputy City Clerk of the City of Atascadero
and that, on July 13, 2023, he caused the above Notice to be posted at the Atascadero City Hall, 6500 Palma Avenue,
Atascadero, California and was available for public review in the Customer Service Center at that location.
Dillon Dean James, Deputy City Clerk
City of Atascadero