HomeMy WebLinkAboutTBID_2023-03-15_Agenda
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, March 15, 2023 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
PRESENTATION:
▪ General Plan and Downtown Infrastructure Enhancement Project Update
Deputy Director of Economic & Community Development, Loreli Cappel
A. CONSENT CALENDAR: 1. ATBID Board Draft Action Minutes – February 15, 2023
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the February
15, 2023 meeting. [City Staff]
B. BUSINESS ITEMS:
1. Mission College Preparatory Catholic High School Job Fair Opportunity
▪ Recommendation: ATBID Board review and provide staff direction regarding Visit
Atascadero’s opportunity for a booth at Mission College Preparatory Catholic High
School’s March 2023 job fair. [City]
▪ Fiscal Impact: None.
2. California Mid-State Fair Sponsorship Opportunities
▪ Recommendation: ATBID Board review and provide staff direction on the 2023
California Mid-State Fair shared sponsorship opportunity with the City. [City]
▪ Fiscal Impact: Up to $3,750
3. Budget Ad Hoc Committee Update for 2023-2025 Budget Preparation
▪ Recommendation: ATBID Board review and provide staff direction from the
Budget Ad Hoc Committee Update for the 2023-2025 budget worksheet. [ATBID
Ad Hoc Committee/City Staff]
▪ Fiscal Impact: None.
4. Budget Overview and Monthly Report
▪ Recommendation: ATBID Board receive and file the budget overview and monthly
report. [City/Verdin]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Verdin/City
Manager’s Office]
2. ATBID Marketing Update. [Verdin Marketing]
3. City Business and Administrative Update. [City Manager’s Office]
4. Lodging Business Owner Nomination Meeting for ATBID Board Member Positions:
March 22, 2023 at 2:30 pm at Bridgeworks, 6907 El Camino Real, Suite A.
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor. (TBD)
2. Central Coast Cider Festival Event Support Request. (April)
3. Atascadero Lakeside Wine Festival Event Support Request. (April)
4. Marketing Plan & Quarterly Marketing Report. (April)
5. Visit SLO CAL TMD Board Appointment for Atascadero. (May)
6. 2023-2024 ATBID Annual Assessment. (April/ May)
7. Marketing Services Contract Renewal. (May)
F. ADJOURNMENT