HomeMy WebLinkAboutTBID_2023-02-15_Agenda
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, February 15, 2023 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
1. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – January 18, 2023
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the January
18, 2023 meeting. [City Staff]
2. BUSINESS ITEMS:
1. 2023-2025 Budget Preparation
▪ Recommendation: ATBID Board receive and file 2023-2025 Budget process and
timeline for the TBID 2023-2025 Budget. [City Staff]
▪ Fiscal Impact: None.
2. Central Coast Craft Beer Festival Update
▪ Recommendation: ATBID Board receive and file Central Coast Brewers
Consortium’s event update for March 25, 2023. [Central Coast Brewers
Consortium]
▪ Fiscal Impact: None.
3. Visit SLO CAL Pinterest Co-op Opportunity
▪ Recommendation: ATBID Board to review and provide direction on the Visit SLO
CAL Co-op opportunity for Pinterest. [Verdin Marketing]
▪ Fiscal Impact: Up to $15,000.
4. Budget Overview and Monthly Report
▪ Recommendation: ATBID Board receive and file the budget overview and monthly
report. [City/Verdin]
▪ Fiscal Impact: None.
5. IPW 2023 Participation and Delegation
▪ Recommendation: ATBID Board review and provide staff direction regarding
possible participation in the 2023 IPW by sending a delegation to the
conference.
▪ Fiscal Impact: Up to $8,000.
3. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Verdin/City
Manager’s Office]
2. ATBID Marketing Update. [Verdin Marketing]
3. City business and administrative update. [City Manager’s Office]
4. BOARD MEMBER COMMENTS:
5. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Ad Hoc Committee Budget Update. (March)
2. California Mid-State Fair Sponsorship Proposal. (March)
3. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor. (April)
4. Quarterly Marketing Report. (April)
5. Visit SLO CAL TMD Board Appointment for Atascadero (May).
6. 2023-2024 ATBID Annual Assessment. (May)
7. Marketing Services Contract Renewal. (May)
8. New event sponsorship opportunity presentation by City. (August)
F. ADJOURNMENT