HomeMy WebLinkAboutTBID_2023-01-18_AgendaPacket
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, January 18, 2023 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
PRESENTATION:
▪ Update regarding storm damage, recovery, and City events
Deputy City Manager Terrie Banish
A. CONSENT CALENDAR:
1. ATBID Board Draft Action Minutes – November 16, 2022
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the
November 16, 2022 meeting. [City Staff]
2. ATBID Board 2023 Meeting Schedule
▪ Recommendation: ATBID Board approve the proposed meeting schedule for the
2023 calendar year. [City]
B. BUSINESS ITEMS:
1. Garagiste Festival Event Recap 2022 & Event Sponsorship Renewal 2023
▪ Recommendation: ATBID Board:
1. Receive and file recap of marketing results from the November 2022
Garagiste Festival.
Page 1 of 43
2. Provide staff direction on the sponsorship renewal request for the November
2023 Garagiste Festival. [Garagiste]
▪ Fiscal Impact: Up to $7,500.
2. Atascadero Fall Festival Event Recap 2022 & Event Sponsorship Renewal 2023
▪ Recommendation: ATBID Board:
1. Receive and file recap of marketing results from the November 2022
Atascadero Fall Festival.
2. Provide staff direction on the sponsorship renewal request for the November
2023 Fall Festival. [City/En Fuego Events]
▪ Fiscal Impact: Up to $20,000.
3. Quarterly Marketing Report
▪ Recommendation: ATBID Board receive and file Verdin Marketing’s quarterly
marketing report for Q2 2022. [Verdin]
▪ Fiscal Impact: None.
4. Budget Overview and Monthly Report
▪ Recommendation: ATBID Board receive and file the budget overview and monthly
report. [City/Verdin]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Verdin/City
Manager’s Office]
2. City business and administrative update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor. (February)
2. Ad Hoc Committee Budget Update (March/ April)
3. Visit SLO CAL TMD Board Appointment for Atascadero (May).
4. New event sponsorship opportunity presentation by City. (June)
F. ADJOURNMENT
Page 2 of 43
ITEM NUMBER: A-1
DATE: 01/18/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Wednesday, November 16, 2022 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:33 P.M.
ROLL CALL:
Present: Chairperson Harden, Vice Chairperson Ketchum, Board Member
Alexander, Board Member O’Malley, and Board Member Sohi
Absent: None
Staff Present: Deputy City Manager Terrie Banish, Deputy City Clerk Dillon Dean
James, and Marketing Consultant Ashlee Akers
APPROVAL OF AGENDA:
MOTION: By Board Member O’Malley and seconded by Board Member
Alexander to approve the agenda.
Motion passed 5:0 by a roll call vote.
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
Chairperson Harden opened the Public Comment period.
The following citizens provided public comment: None.
Chairperson Harden closed the Public Comment period.
A. CONSENT CALENDAR
Page 3 of 43
ITEM NUMBER: A-1
DATE: 01/18/23
1. ATBID Draft Action Minutes – October 19, 2022
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the October
19, 2022 meeting. [City Staff]
Deputy City Clerk James advised that, due to a clerical error in the October 19, 2022
minutes, Board Member O’Malley was erroneously listed as absent for that meeting. The
October minutes will be amended to reflect Board Member O’Malley’s attendance at the
October ATBID Board meeting.
MOTION: By Board Member Sohi and seconded by Vice Chairperson
Ketchum to approve the consent calendar as amended.
Motion passed 5:0 by a roll call vote.
B. BUSINESS ITEMS:
1. Atascadero Printery Foundation Performing Arts Marketing Presentation
▪ Recommendation: ATBID Board review, discuss, and provide staff direction to
sponsor the Atascadero Printery Foundation’s marketing efforts for upcoming
events. [Printery Foundation]
▪ Fiscal impact: Up to $5,000.
Atascadero Printery Foundation President Karen McNamara presented this item and
answered questions from the Board.
The Board expressed appreciation for the dedicated work of Printery Foundation in
restoring an historical site with cultural importance to the City and the community at-large.
The Board is aware that the Printery Foundation has a tremendous amount of work ahead
of them, including fundraising millions of dollars via any available funding source. With this
in mind, the Board chose not to sponsor the Printery’s marketing efforts at this time, but
instead encouraged Ms. McNamara and her staff to explore all possible funding
opportunities, including connecting with downtown business owners to ascertain their
visions for a cultural and performing arts center in Atascadero.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: Bryan Yates.
Chairperson Harden closed public comment.
The Atascadero Printery Foundation Performing Arts Marketing
Presentation was received and filed by the Board.
2. 2022 Bovine Classic Event Recap & Event Sponsorship Renewal 2023
▪ Recommendation: ATBID Board:
1. Receive and file recap of marketing results of the November 5, 2022 Bovine
Classic.
2. Provide staff direction on sponsorship request for the October 28, 2023 Bovine
Classic. [Bovine Classic]
▪ Fiscal impact: Up to $10,000.
Page 4 of 43
ITEM NUMBER: A-1
DATE: 01/18/23
Bovine Classic Founder and Creative Director Bryan Yates presented this item and
answered questions from the Board.
The Board thanked Mr. Yates for successfully implementing an event that attracts visitors
who want to stay, eat, and entertain themselves in the north county and Atascadero in
particular. The Board expressed a desire for the Bovine Classic to include more Atascadero-
specific destinations at their next event and to make sure the Board is recouping sponsorship
costs in lodging occupancy and entertainment dollars spent. Mr. Yates stated that the Bovine
Classic would like to see a continued buildup of the rural cycling infrastructure throughout
the north county, and that a bike path connecting the northern part of Atascadero with
Templeton would be enormously beneficial in attracting other similar cycling events.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
MOTION: By Board Member Sohi and seconded by Board Member O’Malley
to sponsor the 2023 Bovine Classic with $10,000.
Motion passed 5:0 by a roll call vote.
3. Assignment of Responsibilities of Ad Hoc Committee for 2023-2025 City
Budget Cycle
▪ Recommendation: ATBID Board:
1. Confirm appointment of Board Members O’Malley and Sohi to the Ad Hoc
Committee representing ATBID during the 2023-2025 City budget cycle.
2. Provide direction to Ad Hoc Committee that defines their meeting details,
responsibilities, and scope of work.
3. Direct Ad Hoc Committee to report back to ATBID Board upon conclusion of
the 2023-2025 City budget cycle. [City]
▪ Fiscal impact: None.
Deputy City Manager Terrie Banish presented this item and answered questions from the
Board.
The Board reaffirmed its intention of involvement with the City budget cycle, and agreed that
the participation of an ATBID Ad Hoc Committee would assuage any questions or concerns
about how ATBID funds are allocated via the City budget cycle. Deputy City Manager Banish
and Deputy City Clerk James reiterated that ATBID funds are inaccessible to the rest of the
City, that these funds cannot be reallocated to any other department, and that the ATBID
Board’s participation in the City budget cycle will continue to elucidate these facts.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Page 5 of 43
ITEM NUMBER: A-1
DATE: 01/18/23
Chairperson Harden closed public comment.
MOTION: By Board Member Alexander and seconded by Vice Chairperson
Ketchum to:
1. Confirm appointment of Board Members O’Malley and Sohi to
the Ad Hoc Committee representing ATBID during the 2023-
2025 City budget cycle; and
2. Direct the Ad Hoc Committee to meet and determine their
questions, concerns, and priorities prior and immediately
following the budget cycle; and
3. Compile a report for the ATBID Board upon conclusion of the
budget cycle.
Motion passed 5:0 by a roll call vote.
4. Short-term Rental Compliance Check-in
▪ Recommendation: ATBID Board receive and file the short-term rental compliance
update. [City]
▪ Fiscal Impact: None.
Deputy City Manager Terrie Banish presented this item and answered questions from the
Board.
The Board and City staff agree that compliance enforcement for short-term rentals is often
non-cost-effective and uses more staff resources than what is lost in tax revenue. Still, the
Board and the City are committed to ensuring short-term rentals are compliant with business
license registration, transient occupancy tax collection, and ATBID priorities.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The Short-Term Rental Compliance Check-in was received and filed.
5. Budget Overview and Monthly Report
▪ Recommendation: ATBID Board receive and file the budget overview and monthly
report. [City/Verdin]
▪ Fiscal Impact: None.
Deputy City Manager Terrie Banish presented this item and answered questions from the
Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Page 6 of 43
ITEM NUMBER: A-1
DATE: 01/18/23
Chairperson Harden closed public comment.
The Budget Overview and Monthly Report was received and filed.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO
CAL/Verdin/City Manager’s Office]
2. City business and administrative update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS: None.
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Next quarterly marketing report by Verdin Marketing. (January)
2. New event sponsorship opportunity presentation by City. (January)
3. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor. (January)
4. Atascadero Fall Fest recap. (January)
F. ADJOURNMENT
Board Member O’Malley left the meeting at 4:29 P.M.
Chairperson Harden adjourned the meeting at 4:30 P.M.
MINUTES PREPARED BY:
______________________________________
Dillon Dean James
Deputy City Clerk
APPROVED:
Page 7 of 43
ITEM NUMBER: A-2
DATE: 01/18/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
ATBID Board 2023 Meeting Schedule
RECOMMENDATION:
ATBID Board approve the proposed ATBID Board meeting schedule for 2023.
DISCUSSION:
Chapter 16 of Title 3 of the City of Atascadero’s Municipal Code comprises the governing
mandate of the Advisory Board for the Atascadero Tourism Business Improvement
District. Pursuant to Section 3-16.08, ATBID’s Board shall meet “no less than quarterly.”
Historically, the ATBID Board meets once monthly on the third Wednesday of the month
from January through June, does not hold a meeting in July, resumes monthly meetings
from August through November, and does not hold a meeting in December. The attached
proposed meeting schedule for 2023 meets these conditions.
FISCAL IMPACT:
None.
ATTACHMENT:
ATBID Board 2023 Meeting Schedule
Page 8 of 43
ITEM NUMBER: A-2
DATE:
ATTACHMENT:
01/18/23
1
Advisory Board for the Tourism
Business Improvement District
ATBID Board 2023 Meeting Schedule
MEETING DATE TYPE OF MEETING
January 18 Regular
February 15 Regular
March 15 Regular
April 19 Regular
May 17 Regular
June 21 Regular
July
NO MEETING
August 16
Regular
September 20 Regular
October 18 Regular
November 15 Regular
December
NO MEETING
Meetings are held at 2:30 p.m.
6500 Palma Avenue, Atascadero, CA 93422
(805) 470-3400
Page 9 of 43
ITEM NUMBER: B-1
DATE: 01/18/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Garagiste Festival Event Recap 2022
& Event Sponsorship Renewal 2023
RECOMMENDATIONS:
ATBID Board:
1. Receive and file recap of marketing results from the November 2022 Garagiste
Festival.
2. Provide staff direction on the sponsorship renewal request for the November 2023
Garagiste Festival.
DISCUSSION:
The Garagiste Festival celebrated the 11th annual event, kicking off with the event at the
Pavilion on the Lake on Friday, November 11th. The event continued Saturday at the Paso
Robles Event Center. This recap will provide an overview of where the event was
promoted and the variety of promotions that Atascadero was a part of with the overall
goal to encourage overnight stays.
As the Garagiste Festival team recaps the success of their recent event, they are also
looking forward to planning their 12th annual coming up on November 2023. For the 2022
event, they requested up to $10,000 and were rewarded $7,500. Part of this recap will
also provide the investment they are looking for in 2023.
FISCAL IMPACT:
Up to $7,500.
ATTACHMENTS:
1. 2022 Garagiste Festival Atascadero Event Recap
2. 2023 Garagiste Event Sponsorship Application
Page 10 of 43
11th Anniversary Garagiste Festival
Post-Game Report
MEDIA
Interview on KSBY from the Pavilion on the Lake
Radio Campaign on Krush FM
Articles Napa Valley Register
New Times
Paso Robles Press
Calendar Listings throughout California
PROMO/PR/ADVERTISING
Two Atascadero-specific E-Blasts to in-house mailing list of 9600+
Social Media – Facebook, Twitter, Instagram
- #VisitAtascadero hashtag used consistently in social media
- Boosted posts
Visit Atascadero included in Press releases
Visit Atascadero logo and link on website
Visit Atascadero logo in all e-blasts
Visit Atascadero logo in programs
Postcards distributed widely to wine shops in LA
ITEM NUMBER: B-1
DATE: 01/18/23
ATTACHMENT: 1
Page 11 of 43
NUMBERS:
746 Tickets Sold - 66% of attendees from out of SLO County
States Represented
NC / PA / NV / LA / VA / FL / AZ / AK / WA / MI / IL / OH / MT / HI / CO / TX / MN / UT
/ MA / WI
First Time Attending Festival?
Yes: 64%
New to Paso Event: 39%
First time in area: 7%
So overall 64% new to event...
How Often Do You Visit?
First Time: 14%
1 or 2 per year: 28%
3-5 per year: 21%
Monthly: 3%
Live in SLO County: 34%
Where Staying:
Hotel: 33%
Vacation rental: 18%
With Friends: 6%
Camping RV: 5%
Live in SLO: 34%
How Many Nights Stayed (non-locals)?
1-2: 34%
3-4: 26%
5-7: 3%
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DATE: 01/18/23
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ITEM NUMBER: B-2
DATE: 01/18/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Atascadero Fall Festival Event Recap 2022
& Event Sponsorship Request 2023
RECOMMENDATIONS:
ATBID Board:
1. Receive and file recap of marketing results from the November 2022 Atascadero
Fall Festival.
2. Provide staff direction on the sponsorship renewal request for the November 2023
Atascadero Fall Festival.
DISCUSSION:
The Atascadero Fall Festival was held in the Sunken Gardens on November 19th through
November 21st with a variety of musical entertainment, from local community
entertainment to major bands, like reggae legend, Pato Banton. The event included
carnival rides, games, food vendors, a craft beer event on Saturday, merchandise
vendors, and more! The event created a fantastic backdrop shared among many across
social media. A family-fun event created many memories for those who attended.
En Fuego Events will provide a presentation at the ATBID Board meeting that will provide
an update to the marketing dollars invested, the number of people that came to enjoy the
event, and where they came from. In addition, En Fuego Events has included a special
event sponsorship request to bring the event back in 2023.
Event sponsorship history: 2021 awarded $5,000 sponsorship. 2022 awarded $20,000
sponsorship ($10,000 request and increased due to a multi-day event). $10,000 paid
2021/22; $10,000 paid 2022/23.
FISCAL IMPACT:
Up to $20,000.
ATTACHMENT:
2023 Special Event Sponsorship Request
Page 20 of 43
1
Event Support Application Form
Requesting Organization: ___En Fuego Events________________________
Contact: __Andres Nuno____ Phone Number: ___805-448-7070____
Email: __info@surfbeerfest.com______ Mailing Address: 1072 Casitas Pass Rd. #232
City, State, Zip: ___Carpinteria, CA 93013____________________
Name of Event: ____Atascadero Fall Festival 2023______________________
Event Description: _____ The Atascadero Fall Festival is a 3-day, free admission
event that is “Fun for the Whole Family.” It features carnival games and rides, 30+
bands on 2 stages, and over 60 street faire and food vendors.
Event Dates/Times: ____Friday, Nov. 17th – Sunday, Nov. 19th, 2022__Friday: 4-10 pm
/ Saturday & Sunday: 12 pm – 10 pm___
Is event located in Atascadero? Yes
Venue Name: __Sunken Gardens________________
Venue Location: __Downtown Atascadero______________________________
Event Website: ___www.AtascaderoFallFest.com_______________________
Are you receiving in-kind or financial support from the City of Atascadero?
Yes
Total Anticipated Attendees: _20,000 over 3 days___
Portion From Outside SLO County: __35_%
Is this the first year the event will take place? No
ITEM NUMBER: B-2
DATE: 01/18/23
ATTACHMENT: 1
Page 21 of 43
2
If this event has taken place previously, please provide historical data including
attendance numbers: ____In our second we had over 18,000 guests over 3 days. The
community and visitors thoroughly enjoyed the event and it was once again a very
successful event. This has quickly become a can’t miss event in San Luis Obispo
County.
Are tickets sold for your event? If so, please provide the price per ticket and any
package opportunities.
____This is a free admission event. ____________
Crowd Control Safety Plan Details: _____We will work with a licensed and insured
security company that has worked large events in California.
______________________________________________________________________
Will the event require an ABC Permit? Yes
Has a City permit been issued for your event or contracted the venue for your
event date? Yes
Describe how the event supports Visit Atascadero’s mission and goals: The
Atascadero Fall Festival is able to attract guests from all over California to join us at a
free admission, 3-day event that includes a little bit of something for everyone.
The Atascadero Fall Festival is an event that locals, and travelers, enjoyed and will
mark on their calendars for years to come.
Select eligible event tier for your event (eligibility is based on one or more
qualifying factors and additional considerations):
Tier 1
•Attracts 1,500+ attendees
•At least 35-40% of target market is out-of-town visitors
•Marketing campaigns reach at least 1,000 subscribers
•Event encourages multi-night stay in Atascadero Total Support =
Up to $10,000
ITEM NUMBER: B-2
DATE: 01/18/23
ATTACHMENT: 1
Page 22 of 43
3
X
Additional details about eligible event tier qualification:
______In 2022, we topped 18,000 guests and the Atascadero Fall Fest was a must visit
event. The entire community was proud of the Atascadero Fall Festival and the we saw
an increase of local businesses and non profit groups participating this year. We believe
that the Atascadero Fall Fest has already left a lasting impression and will continue to
grow in popularity.
Support Request (desired monetary amount or in-kind marketing support):
Last year we received $20,000 in funding from ATBID and it was a tremendous
help in putting the Fall Fest on. Our budget increased to over $110,000 in 2022 but we
believe the event flowed much better, had better entertainment and visually looked like
a bigger production. This signature event has already become one of the top events not
only in San Luis Obispo County, but throughout the Central Coast.
We also promise to to give the City of Atascadero this exclusive event that will not be
duplicated by En Fuego Events anywhere in San Luis Obispo County.
X
x
X
X
ITEM NUMBER: B-2
DATE: 01/18/23
ATTACHMENT: 1
Page 23 of 43
4
Detail how awarded funding will be utilized, include any in-kind or additional
support provided by Visit Atascadero (feel free to attach additional sheets as
needed).
Event Item Amount
Ex. Social Media Ads $2,000
New Times $2,500
Santa Maria Sun
American General Media $2,000
Social Media $1,000
Banners $500
Posters $500
Please include all sources of income that have been secured and those that are
being solicited to support event (feel free to attach additional sheets as needed).
Income Source Amount
Ex. City of Atascadero $2,500 in-kind venue sponsorship
Visit Atascadero $20,000
Firestone Walker Brewing Co. In-Kind Donation
Cali Squeeze Seltzer In-Kind Donation
Wild Fields Brewhouse In-Kind Donation
Porch Pounder Wine In-Kind Donation
Topa Topa Brewing Co. In-Kind Donation
Figueroa Mountain Brewing Co. In-Kind Donation
ITEM NUMBER: B-2
DATE: 01/18/23
ATTACHMENT: 1
Page 24 of 43
5
Please describe your paid advertising and the outlets you plan to utilize. Include
the amount you plan to spend with each outlet or provide a copy of your
marketing plan.
Media Outlet &
Geographic Location of
advertising
Type & Frequency Cost of Advertising
New Times Print / Weekly $2,000
Santa Maria Sun Print / Weekly
American General Media 2 Weeks $1,000
Atascadero News Weekly $1,000
Sunny Country Radio 2 Weeks $1,000
Social Media 4 Weeks $1,000
Please share your intended public relations outreach.
_____We will send out several Press Releases that include information about the
overall event, our entertainment schedule and other happenings.
How will your organization recognize Visit Atascadero’s support (including but
not limited to promotional materials, website, and at the event)?
____All marketing material will include the Visit Atascadero logo, including posters,
social media content and we will continue to call our main stage the Visit Atascadero
Main Stage and have your banner hanging on it. This is the premier banner location that
the Atascadero Fall Fest has to offer.
ITEM NUMBER: B-2
DATE: 01/18/23
ATTACHMENT: 1
Page 25 of 43
6
What opportunities do you plan to offer that specifically promote lodging in
Atascadero?
______We already have 3 lodging partners in place for 2023, The Holiday Inn Express,
SpringHill Suites and Home 2 Suites. The Holiday Inn Express and SpringHill Suites
have commented on increased stays from Year 1 to Year 2 during the Fall Fest, and
having significant increase in stays during that time period from previous years. ___
Additional Details: _____We would like to slightly increase our footprint in 2023 so that
we can bring in more ride and games for the Carnival. We would like to extend all the
way to Entrada on Palma.
We would also like to utilize the area where our restrooms were for more rides as well.
We will move the restrooms to the other empty lot across the walkway.
The Carnival is very important to the guest experience, and our carnival partners have
told us that more rides and games, lead to guests spending more time at the event.
____
ITEM NUMBER: B-2
DATE: 01/18/23
ATTACHMENT: 1
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7
Rules and Regulations for Event Coordinators
• Event coordinators will be held accountable for promoting and advertising the event,
including, but not limited to, listing the event on the Visit SLO CAL website
(www.slocal.com) within 30 days of Board approval for funding.
• Event coordinators will also be held responsible for ensuring the Visit Atascadero
logo and branding is used appropriately on any event materials. This includes
ensuring the Visit Atascadero logo is visible on event website and marketing
collateral within 30 days of Board approval for funding.
• Event coordinators should ensure every effort is made to promote the entire
Atascadero destination. On the event website, event coordinators should only link to
the Visit Atascadero lodging page (www.visitatascadero.com/lodging) and always
pay careful attention to never promote specific lodging properties unless individual
agreements with those properties have been arranged outside of ATBID activity.
• Event coordinators should plan to attend an ATBID Board Meeting following the
event to provide a recap presentation which includes attendee numbers, overnight
stays, event perception and any other pertinent information for the Board.
• Visit Atascadero must be offered logo promotion opportunity (ex. Visit Atascadero
logo included on event marketing materials like glassware) if event support from the
ATBID Board totals $7,500 or more.
• Please also reference the Expectations of Event Organizer by Tier to ensure you are
correctly and accurately recognizing Visit Atascadero’s support. It is the
responsibility of the event organizer to follow up with Visit Atascadero for necessary
branding pieces needed to fit the promotion requirements.
• Funding will be invoiced in sections based on promotion compliance and specific
event expectations. Funding percentages and invoice timelines will be determined in
advance between the Atascadero TBID Board and the event organizer.
ITEM NUMBER: B-2
DATE: 01/18/23
ATTACHMENT: 1
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***Please include a detailed event budget and marketing strategy. Feel free to attach
additional information for consideration with application.
***You must submit copies of additional required documents two weeks prior to event.
The Atascadero TBID Board reserves the right to withdraw funding if the appropriate
documents are not obtained for the event.
You must acknowledge and agree to the rules and regulations on Page 10.
IMPORTANT: Future ATBID event sponsorship funding requests may be affected
should any discrepancies, including, but not limited to, event application, planning,
marketing materials or website, be brought to ATBID’s attention.
Cancellation Policy: Should the event not take place as presented and scheduled;
event coordinators are required to reimburse the ATBID for sponsorship support. If the
event is cancelled by the Event Coordinator because of sickness, accidents, riots,
strikes, epidemics, inclement weather, acts of God, or any other legitimate conditions
beyond either party’s control, the Event Coordinator agrees to provide a financial report
showing the current status of funds used. The ATBID Board will follow the official event
cancellation protocol and will determine the fund quantity to either be refunded or rolled
forward to future events based on the financial report.
Applicant Signature ____Andres Nuño____ Date __1/12/21_
In case of questions or the need for clarification, please contact Destination
Management Consultant, Hanna Meisinger at hmeis@bigredmktg.com.
ITEM NUMBER: B-2
DATE: 01/18/23
ATTACHMENT: 1
Page 28 of 43
ITEM NUMBER: B-3
DATE: 01/18/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Quarterly Marketing Report
RECOMMENDATION:
ATBID Board receive and file Verdin Marketing’s quarterly marketing report for Q2 2022.
DISCUSSION:
Verdin will take the ATBID Board through the marketing plan summary and review performance
found in the stat summary.
Quarter 2 (October – December 2022) stat summary of the success of the fall/winter
campaigns. The stat report takes you through the performance of the “All In” video ad
campaign over the quarter, as well as performance results for Google AdWords, social media
posts, and the thrice-monthly e-newsletters. The stat report is attached and highlights the
successes of the summer campaign. Verdin will provide an oral presentation to review the
quarterly marketing report.
FISCAL IMPACT:
None.
ATTACHMENT:
Quarter 2 Stat Report
Page 29 of 43
January 10, 2023
Visit Atascadero
Quarter 2 Stat Report
Summary of Performance
Paid media in Q2 for Visit Atascadero included programmatic video pre-roll and display, Google AdWords, and
social channels. Creative for the pre-roll campaign featured the “All In” videos, promoting the unique
experiences and culture of Atascadero. Pre-roll impressions and clicks increased in Q2 for a combined total of
753,854 impressions and 2,339 clicks. Programmatic display was included into the media mix and gained a total
of 148,203 impressions and 223 clicks. Google AdWords impressions increased from 22,867 in Q1 to 37,320 in
Q2, though the clicks dipped to 1,814. Campaign adjustments are being made in Q3 to optimize the
click-through-rate for AdWords. Email marketing performed very well exceeding industry benchmarks with
an average open rate of 50.9%. Top performing social posts included event promotions and holiday highlights.
Paid Media
Digital Media Results:
Channel Creative Impressions Clicks CTR Conversions
Programmatic Video All In Video #1 378,476 1,184 0.31%
N/AProgrammatic Video All In Video #2 375,378 1,155 0.30%
Display - Retargeting All In - Book 148,203 223 0.15%N/A
Google Adwords SEM - General 37,320 1,814 4.86%0
Social Boosted posts 58,701 3,524 6.00%N/A
Total Campaign Summary:
●Impressions: 998,078
●Clicks: 7,900
●Avg. CTR: 0.79%
●Visits/Conversions: 0
ITEM NUMBER: B-3
DATE: 01/18/23
ATTACHMENT: 1
Page 30 of 43
Owned Media
Email Marketing Campaign Results:
Verdin developed and deployed three monthly e-newsletters in Q2.
They included information on local events, holiday happenings and
small businesses. Below are the results:
October 25:
⎻Open rate: 48.7%
⎻Click rate: 3.5%
⎻Total clicks: 101
November 10:December 8:
⎻Open rate: 53.2%- Open rate: 50.8%
⎻Click rate: 4.4%- Click rate: 2.9%
⎻Total clicks: 138 - Total clicks: 118
Social Media Results:
Platform Impressions Engagements Followers Demographics
Facebook 230,814 13,335 7,103 Women 35-44
Instagram 159,620 5,121 4,607 Women 35-44
Top Posts:
ITEM NUMBER: B-3
DATE: 01/18/23
ATTACHMENT: 1
Page 31 of 43
Website Analytics:
Comparing 2022 v. 2021
ITEM NUMBER: B-3
DATE: 01/18/23
ATTACHMENT: 1
Page 32 of 43
ITEM NUMBER: B-4
DATE: 1/18/23
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Budget Overview and Monthly Report
RECOMMENDATION:
ATBID Board receive and file the budget overview and monthly report.
DISCUSSION:
The ATBID summary and expenditure report shows the expenditures that have been
submitted through December 2022. FY 2022 has not been finalized and will continue to
be updated as the City is on an accrual basis.
The ATBID/Verdin Marketing expenditure report is also included for 2022-2023, showing
the budget details for the year ahead. In addition, the transient occupancy tax (TOT)
report is included showing the TOT revenues to date.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Summary FY 22-23
2. ATBID Expenditure Detail Report FY 22-23
3. ATBID Verdin Marketing Budget and Expenditure Report FY 22-23
4. Tourism Report – Transient Occupancy Tax Revenues (1.05.23)
Page 33 of 43
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2022-2023 BUDGETED
2017-2018 2018-2019 2019-2020 6/30/2021 6/30/2022*through 11/30/2022 2022-2023
REVENUES
41530.6300 Taxes and Assessments 275,295$ 278,184$ 224,609$ 277,287$ 409,652$ 145,432$ 298,170$
45920.0003 Assessment Penalties - - 133 - 933 493 -
46110.0000 Investment Earnings 1,580 9,631 10,720 2,027 (11,341) - 6,640
Total Revenue 276,875 287,815 235,462 279,314 399,244 145,924 304,810
EXPENSES
6050000 Office Expense - - - - 264 - 250
6070000 Advertising 144,521 178,720 120,110 43,142 127,366 53,358 165,000
6400000 Operating Supplies - - - - - - -
6500000 Contract Services **172,938 143,482 120,525 106,295 143,436 68,094 145,000
6600000 Professional Development 425 425 - - 731 - 450
6740000 Business Development 3,000 - - - - - -
6900000 Administration 2,753 2,782 2,246 2,774 4,106 1,459 2,920
Total Expenses 323,636 325,408 242,881 152,211 275,903 122,911 313,620
NET INCOME/(LOSS)(46,761) (37,593) (7,419) 127,103 123,341 23,013 (8,810)
BEGINNING AVAILABLE BALANCE 365,441 318,679 281,086 273,667 400,770 524,111 256,830
ENDING AVAILABLE BALANCE 318,679$ 281,086$ 273,667$ 400,770$ 524,111$ 547,124$ 248,020$
*Actual numbers are unaudited, not yet finalized and are subject to change
**Contract Services
Special Events
Atascadero Fall Festival Sponsorship 2022 10,000$
Destination Marketing Services 46,636
Administrative Services Fee 11,458
68,094$
Atascadero Tourism Business Improvement District (ATBID) Fund
1/5/2023
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 1
Page 34 of 43
01/05/2023
CITY OF ATASCADERO
9:00AM
expdetl.rpt Expenditure Detail Report
07/01/2022 through 11/30/2022
Periods: 0 through 5
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 250.00 0.00 250.00 0.00
Total Office Expense 0.00 0.00 0.00 0.00 250.00 250.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 165,000.00 0.00 165,000.00 0.00
0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00
100,000.00 7/1/2022 po PO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 7/1/2022 ap IN 13719
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 171724
696.47 7/31/2022 ap IN 10946
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172458
-696.47 7/31/2022 po LI 10946
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 8/1/2022 ap IN 13886
235Line Description: WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 171977
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 2
Page 35 of 43
01/05/2023
CITY OF ATASCADERO
9:00AM
expdetl.rpt Expenditure Detail Report
07/01/2022 through 11/30/2022
Periods: 0 through 5
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
584.45 8/31/2022 ap IN 11005
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172458
-584.45 8/31/2022 po LI 11005
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 9/1/2022 ap IN 14056
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 172236
13,771.84 9/30/2022 ap IN 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
-13,771.84 9/30/2022 po LI 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
9,902.15 10/31/2022 ap IN 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
-9,902.15 10/31/2022 po LI 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 2
Page 36 of 43
01/05/2023
CITY OF ATASCADERO
9:00AM
expdetl.rpt Expenditure Detail Report
07/01/2022 through 11/30/2022
Periods: 0 through 5
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
47.95 11/1/2022 ap IN 14393
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 172770
8,823.82 11/30/2022 ap IN 11128
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 173216
-8,823.82 11/30/2022 po LI 11128
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
33,970.53 33,970.53 0.000000.6077025 Digital Media Advertising 66,221.27 -100,191.80 0.00
0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00
18,000.00 7/1/2022 po PO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3,750.00 7/1/2022 ap IN 220072
235Line Description: 2022 SPONSORSHIP
Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 171586
2,500.00 9/30/2022 ap IN 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 2
Page 37 of 43
01/05/2023
CITY OF ATASCADERO
9:00AM
expdetl.rpt Expenditure Detail Report
07/01/2022 through 11/30/2022
Periods: 0 through 5
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
-2,500.00 9/30/2022 po LI 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
6,337.50 10/31/2022 ap IN 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
-6,337.50 10/31/2022 po LI 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
6,800.00 11/30/2022 ap IN 14242
235Line Description: DESTINATION MARKET SURVEY
Vendor: 00406 VISIT SLO CAL Check # 173079
19,387.50 19,387.50 0.000000.6077060 Advertising 9,162.50 -28,550.00 0.00
Total Advertising 78.03 53,358.03 53,358.03 75,383.77 36,258.20 165,000.00
0000.6400000 Operating Supplies
Total Operating Supplies 0.00 0.00 0.00 0.00 0.00 0.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 145,000.00 0.00 145,000.00 0.00
0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00
82,000.00 7/1/2022 po PO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 2
Page 38 of 43
01/05/2023
CITY OF ATASCADERO
9:00AM
expdetl.rpt Expenditure Detail Report
07/01/2022 through 11/30/2022
Periods: 0 through 5
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
7,336.80 7/31/2022 ap IN 10946
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172458
-7,336.80 7/31/2022 po LI 10946
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,367.50 8/31/2022 ap IN 11005
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172458
-9,367.50 8/31/2022 po LI 11005
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,495.00 9/30/2022 ap IN 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
-8,495.00 9/30/2022 po LI 11039
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172730
12,474.02 10/31/2022 ap IN 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 2
Page 39 of 43
01/05/2023
CITY OF ATASCADERO
9:00AM
expdetl.rpt Expenditure Detail Report
07/01/2022 through 11/30/2022
Periods: 0 through 5
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-12,474.02 10/31/2022 po LI 11071
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 172975
8,962.32 11/30/2022 ap IN 11128
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 173216
-8,962.32 11/30/2022 po LI 11128
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
46,635.64 46,635.64 0.000000.6501125 Promotions Consultants 35,364.36 -82,000.00 0.00
0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00
2,291.67 7/1/2022 je GJ JE23 07-04
235Line Description: ATBID Admin Service Fee - July
2,291.67 8/1/2022 je GJ JE23 08-01
235Line Description: ATBID Admin Service Fee - Aug
2,291.67 9/1/2022 je GJ JE23 09-01
235Line Description: ATBID Admin Service Fee - Sept
2,291.67 10/1/2022 je GJ JE23 10-13
235Line Description: ATBID Admin Service Fee - Oct
2,291.67 11/1/2022 je GJ JE23 11-03
235Line Description: ATBID Admin Service Fee - Nov
11,458.35 11,458.35 0.000000.6509010 Other Professional Services 0.00 -11,458.35 0.00
0000.6509032 Additional Promotional Services 0.00 0.00 0.00 0.00 0.00 0.00
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 2
Page 40 of 43
01/05/2023
CITY OF ATASCADERO
9:00AM
expdetl.rpt Expenditure Detail Report
07/01/2022 through 11/30/2022
Periods: 0 through 5
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509032 Additional Promotional Services (Continued)
10,000.00 8/18/2022 ap IN 705
235Line Description: ATASCADERO FALL FEST GRANT~
Vendor: 08621 EN FUEGO EVENTS Check # 172131
10,000.00 10,000.00 0.000000.6509032 Additional Promotional Services 0.00 -10,000.00 0.00
Total Contract Services 71.35 68,093.99 68,093.99 35,364.36 41,541.65 145,000.00
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 450.00 0.00 450.00 0.00
Total Professional Development 0.00 0.00 0.00 0.00 450.00 450.00
0000.6740000 Business Development
Total Business Development 0.00 0.00 0.00 0.00 0.00 0.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 2,920.00 0.00 2,920.00 0.00
Total Department Service Charges 0.00 0.00 0.00 0.00 2,920.00 2,920.00
74.04 121,452.02 121,452.02 110,748.13 81,419.85 313,620.00Total Atascadero Tourism Bus Improv Dist
Grand Total 121,452.02 121,452.02 74.04 110,748.13 81,419.85 313,620.00
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 2
Page 41 of 43
September 15, 2022
Marketing Budget
Visit Atascadero | Budget: $206,000
Detailed Spending Actual Actual Actual Actual Actual Actual Proj.Proj.Proj.Proj.Proj.Proj.
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Remaining
Strategy/Planning/Meetings $21,600 $902 $2,003 $1,485 $1,875 $1,875 $1,650 $2,000 $1,800 $2,000 $2,000 $2,000 $2,010 $21,600 $0
Marketing Plan $5,000 $1,080 $1,110 $285 $1,974 $540 -------$4,989 $11
Creative Developement $36,000 $2,615 $2,565 $3,510 $5,715 $3,348 $2,775 $3,000 $3,000 $3,000 $2,400 $2,073 $2,000 $36,000 $0
Website Updates $5,000 -$510 $241 -$145 -$1,500 $104 $500 $1,500 -$500 $5,000 $0
Social Media $19,200 $1,590 $1,605 $1,590 $1,605 $1,605 $1,590 $1,610 $1,600 $1,600 $1,600 $1,600 $1,605 $19,200 $0
Email Marketing $12,000 $979 $1,014 $939 $1,014 $999 $759 $1,050 $1,046 $1,000 $1,000 $1,000 $1,200 $12,000 $0
Public Relations $5,000 -$345 $256 $105 $334 $240 $656 $1,500 $564 -$1,000 -$5,000 $0
Media Planning $4,200 $330 $375 $348 $345 $345 $360 $347 $350 $350 $350 $350 $350 $4,200 $0
Media Buy $98,000 $537 $425 $16,113 $16,081 $8,596 $6,834 $7,214 $8,800 $8,800 $8,800 $8,800 $7,000 $98,000 $0
Summary: Actual to Budget
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL TOTAL
Invoice Totals $206,000 $8,033 $9,952 $24,767 $28,714 $17,786 $14,208 $17,377 $18,200 $17,814 $17,650 $16,823 $14,665 $205,989
Added Value $930 $180 $1,110
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 3
Page 42 of 43
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$
Fiscal Year 2022 *624,858.40$ 498,063.04$ 388,893.34$ 609,246.66$ 2,121,061.44$
Fiscal Year 2023 *623,430.15$ 29,204.14$ 652,634.29$
* This report includes receipts in the correct quarter earned, not in the quarter received. It will not be the same as the City's
financial statements.
ITEM NUMBER: B-4
DATE: 01/18/23
ATTACHMENT: 4
Page 43 of 43