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HomeMy WebLinkAboutTBID_2022-11-16_AgendaPacket ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA Wednesday, November 16, 2022 at 2:30 P.M. Atascadero City Hall - 6500 Palma Avenue, Club Room Atascadero, California CALL TO ORDER: ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton Board Member Deana Alexander, The Carlton Hotel Board Member, Tom O’Malley, Portola Inn Board Member Amar Sohi, Holiday Inn Express and Suites APPROVAL OF AGENDA: PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take-action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. A. CONSENT CALENDAR: 1. ATBID Draft Action Minutes – October 19, 2022 ▪ Recommendation: ATBID Board approve the Draft Action Minutes of the October 19, 2022 meeting. [City Staff] B. BUSINESS ITEMS: 1. Atascadero Printery Foundation Performing Arts Marketing Presentation ▪ Recommendation: ATBID Board review, discuss, and provide staff direction to sponsor the Atascadero Printery Foundation’s marketing efforts for upcoming events. [Printery Foundation] ▪ Fiscal Impact: Up to $5,000. 2. 2022 Bovine Classic Event Recap & Event Sponsorship Renewal 2023 ▪ Recommendation: ATBID Board: 1. Receive and file recap of marketing results of the November 5, 2022 Bovine Classic. Page 1 of 118 2. Provide staff direction on sponsorship request for the October 28, 2023 Bovine Classic. [Bovine Classic] ▪ Fiscal Impact: Up to $10,000. 3. Assignment of Responsibilities for Ad Hoc Committee for 2023-2025 City Budget Cycle ▪ Recommendation: ATBID Board: 1. Confirm appointment of Board Members O’Malley and Sohi to the Ad Hoc Committee representing ATBID during the 2023-2025 City budget cycle. 2. Provide direction to Ad Hoc Committee that defines their meeting details, responsibilities, and scope of work. 3. Direct Ad Hoc Committee to report back to ATBID Board upon conclusion of the 2023-2025 City budget cycle. [City] ▪ Fiscal Impact: None. 4. Short-Term Rental Compliance Check-in ▪ Recommendation: ATBID Board receive and file Short-Term Rental Compliance update. [City] ▪ Fiscal Impact: None. 5. Budget Overview and Monthly Report ▪ Recommendation: ATBID Board receive and file the budget overview and monthly report. [City/Verdin] ▪ Fiscal Impact: None. C. UPDATES: 1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Verdin/City Manager’s Office] 2. City business and administrative update. [City Manager’s Office] D. BOARD MEMBER COMMENTS: E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future agenda items) 1. Next quarterly marketing report by Verdin Marketing. (January) 2. New event sponsorship opportunity presentation by City. (January) 3. Political/action topics presentation by City of Atascadero Mayor and/or San Luis Obispo County Supervisor. (January) 4. Atascadero Fall Fest recap. (January) F. ADJOURNMENT Page 2 of 118 ITEM NUMBER: A-1 DATE: 11/16/22 ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT DRAFT MINUTES Wednesday, October 19, 2022 at 2:30 P.M. Atascadero City Hall - 6500 Palma Avenue, Club Room Atascadero, California CALL TO ORDER: Chairperson Harden called the meeting to order at 2:32 P.M. ROLL CALL: Present: Chairperson Harden, Vice Chairperson Ketchum, Board Member Alexander, and Board Member Sohi Absent: Board Member O’Malley Staff Present: Deputy City Manager Terrie Banish, Deputy Director of Economic and Community Development Loreli Cappel, Deputy City Clerk Dillon James, and Marketing Consultant Ashlee Akers APPROVAL OF AGENDA: MOTION: By Board Member Alexander and seconded by Vice Chairperson Ketchum to approve the agenda. Motion passed 5:0 by a roll call vote. PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address the Board on any matter not on this agenda and over which the Board has jurisdiction. Speakers are limited to three minutes. Please state your name for the record before making your presentation. The Board may take-action to direct the staff to place a matter of business on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless changed by the Board. Chairperson Harden opened the Public Comment period. The following citizens provided public comment: Tracy Stann of the San Luis Obispo Botanical Garden, to promote Nature Nights, running from November 11, 2022 to January 8, 2023. Chairperson Harden closed the Public Comment period. Page 3 of 118 ITEM NUMBER: A-1 DATE: 11/16/22 A. CONSENT CALENDAR 1. ATBID Draft Action Minutes – September 21, 2022 ▪ Recommendation: ATBID Board approve the Draft Action Minutes of the September 21, 2022 meeting. [City Staff] MOTION: By Board Member Sohi and seconded by Board Member Alexander to approve the consent calendar. Motion passed 5:0 by a roll call vote. B. BUSINESS ITEMS: 1. SLO CAL Resident Tourism Sentiment Research Study ▪ Recommendation: ATBID Board discuss and provide staff direction regarding potential ATBID sponsorship of Atascadero residents’ participation in a 1,500- respondent survey of local sentiments about tourism, commissioned by the Visit SLO CAL Tourism Marketing District in partnership with Destination Analysts. [City/SLO CAL] ▪ Fiscal impact: $6,800. Visit SLO CAL Vice President of Community Engagement and Advocacy Tracy Campbell presented this item and answered questions from the Board. The Board inquired about the wording and specificity of questions. Ms. Campbell advised the Board that each community will be polled using the same bank of 30 questions, which will then be analyzed in accordance with the expressed concerns of each individual community, for a resultant analysis that provides clear direction for future ATBID Board engagement with local residents, as well as identifying primary concerns regarding the relationship between tourism and other local industries. PUBLIC COMMENT: Chairperson Harden opened public comment. The following citizens provided public comment on this item: None. Chairperson Harden closed public comment. MOTION: By Board Member O’Malley and seconded by Vice Chairperson Ketchum to allocate $6,800 in ATBID funds for Atascadero’s participation in the SLO CAL Resident Tourism Sentiment Research Study. Motion passed 5:0 by a roll call vote. 2. Event Sponsorship Review ▪ Recommendation: ATBID Board review, discuss, and provide staff direction to update the current event sponsorship program and provide direction on an event solicitation mailing along with a possible deadline for consideration for new and renewing events. [ATBID/City] ▪ Fiscal impact: None. Page 4 of 118 ITEM NUMBER: A-1 DATE: 11/16/22 Deputy City Manager Terrie Banish presented this item and answered questions from the Board. The Board expressed approval of the current event sponsorship program guidelines and tier structure, with some feedback for edits: to specify cancelation/refund procedures in the event of another pandemic in the cancelation policy, and that Tier 1 events (the largest events by attendance) should require a minimum 12-month notice with possible exceptions for extraordinary circumstances and/or events for which the benefits to ATBID outweigh time constraint considerations. The Board further directed Deputy City Manager Banish to continue researching a possible mailing for future event solicitation. PUBLIC COMMENT: Chairperson Harden opened public comment. The following citizens provided public comment on this item: Ashlee Akers. Chairperson Harden closed public comment. The Event Sponsorship Review was received and filed. 3. Quarterly Marketing Report ▪ Recommendation: ATBID Board receive and file Verdin’s quarterly marketing report for Q1 2022. [Verdin] ▪ Fiscal Impact: None. Deputy City Manager Terrie Banish and Marketing Consultant Ashlee Akers presented this item and answered questions from the Board. The Board noted that the de-flagging of a chain hotel in Atascadero possibly explains some of the data indicating a slight dip in available rooms on a given night. Regardless, Average Daily Rate (ADR) and general revenue remain high. PUBLIC COMMENT: Chairperson Harden opened public comment. The following citizens provided public comment on this item: None. Chairperson Harden closed public comment. The Quarterly Marketing Report was received and filed. 4. Budget Overview and Monthly Report ▪ Recommendation: ATBID Board receive and file the budget overview and monthly report. [City/Verdin] ▪ Fiscal Impact: None. Deputy City Manager Terrie Banish presented this item and answered questions from the Board. Page 5 of 118 ITEM NUMBER: A-1 DATE: 11/16/22 PUBLIC COMMENT: Chairperson Harden opened public comment. The following citizens provided public comment on this item: None. Chairperson Harden closed public comment. The Budget Overview and Monthly Report was received and filed. C. UPDATES: 1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Verdin/City Manager’s Office] 2. City business and administrative update. [City Manager’s Office] D. BOARD MEMBER COMMENTS: None. E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future agenda items) 1. Budget ad hoc assignment for the upcoming 2023-2025 budget cycle, including the contingency fund amount for emergencies. (November) 2. Quarterly check in on HdL STR compliance program. (November) 3. Bovine Classic event recap. (November) 4. Next quarterly marketing report by Verdin Marketing. (January) 5. New event sponsorship opportunity presentation by City. (January) 6. Political/action topics presentation by City of Atascadero Mayor and/or San Luis Obispo County Supervisor. (January) 7. Atascadero Fall Fest recap. (January) F. ADJOURNMENT Chairperson Harden adjourned the meeting at 4:35 P.M. MINUTES PREPARED BY: ______________________________________ Dillon Dean James Deputy City Clerk APPROVED: Page 6 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT Staff Report Atascadero Printery Foundation Performing Arts Marketing Presentation RECOMMENDATIONS: ATBID Board review, discuss, and provide staff direction regarding sponsoring the Atascadero Printery Foundation’s marketing efforts for upcoming events. DISCUSSION: The Atascadero Printery Foundation is actively promoting a variety of events and fundraisers throughout the year in an effort to gain funding for the Printery to become a Performing Arts Center that both the community and tourists can enjoy. This presentation will provide a background on the Printery and what is needed for the building to be restored. It will also provide a review of the type of fundraising events the Foundation has been actively promoting, the importance of art in our local community, the current status of the fundraising efforts, and how the Atascadero Tourism Business Improvement District can assist the Foundation in their efforts. FISCAL IMPACT: Up to $5,000. ATTACHMENTS: The Printery Annual Fall Fundraiser & Founders Celebration Presentation Page 7 of 118 Imagine ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 8 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 9 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 10 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 11 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 12 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 13 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 14 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 15 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 16 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 17 of 118 Your community Your building It's Time! ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 18 of 118 ITEM NUMBER: B-1 DATE: 11/16/22 ATTACHMENT: 1 Page 19 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT Staff Report 2022 Bovine Classic Event Recap & Event Sponsorship Renewal for 2023 RECOMMENDATION: ATBID Board: 1. Receive and file recap of marketing results of the November 5, 2022 Bovine Classic. 2. Provide staff direction on sponsorship request for the October 28, 2023 Bovine Classic. DISCUSSION: In January 2022, the ATBID Board approved sponsorship for the Bovine Classic mixed- surface cycling event targeted to avid cyclists at a state and national level. The event took place November 3-5th in the North County, with the main cycling event in Downtown Atascadero on Saturday, November 5th. The event was a success and is filling the goal of being an annual marquee gravel cycling event. The main race was a single-day event, but the entire Bovine Classic experience spanned Thursday through Saturday, attracting riders who spent between one and three nights in Atascadero and Paso Robles. Following is the link to the event guide which is just one of the event marketing pieces to make this event a success: https://www.canva.com/design/DAFMWPib1mU/L- VONse8D8lvtLktql3_nQ/view?utm_content=DAFMWPib1mU&utm_campaign=designsh are&utm_medium=link&utm_source=publishpresent#1 The event coordinator will provide an oral presentation of the results of this recent event. Following is also a link to the Opportunity Deck presentation: https://www.canva.com/design/DAFQjMUKkXA/bIUqvxj12_94gNac8dBXgQ/view?utm_c ontent=DAFQjMUKkXA&utm_campaign=2023&utm_medium=Sponsor_Deck&utm_sour ce=Canva#2 The success of this event has prompted the immediate desire to request an event renewal for the second annual Bovine Classic for October 28, 2023. The event coordinator has included the event sponsorship application request to renew the support from the ATBID Board. Page 20 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 FISCAL IMPACT: Up to $10,000. ATTACHMENT: 1. 2022 Bovine Classic Event Guide 2. 2022 Bovine Classic Event Opportunity Deck Presentation 3. 2023 Bovine Classic ATBID Event Support Application Page 21 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 22 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 23 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 24 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 25 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 26 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 27 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 28 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 29 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 30 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 31 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 32 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 33 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 34 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 35 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 36 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 37 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 38 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 39 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 40 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 41 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 42 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 43 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 44 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 45 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 46 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 47 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 48 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 49 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 50 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 51 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 52 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 53 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 54 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 55 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 56 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 57 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 58 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 59 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 60 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 61 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 62 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 63 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 64 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 65 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 66 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 1 Page 67 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 68 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 69 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 70 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 71 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 72 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 73 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 74 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 75 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 76 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 77 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 78 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 79 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 80 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 81 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 82 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 83 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 84 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 85 of 118 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 2 Page 86 of 118 The Atascadero Tourism Business Improvement District (TBID) was established to promote Atascadero as an overnight destination. The mission of the Atascadero TBID is to encourage visitors to discover what makes Atascadero a simply genuine travel destination resulting in increased revenue for the local community. We appreciate the efforts of community partners to design events that attract visitors to Atascadero and would like to offer our support of those events that align themselves with the Visit Atascadero mission. A portion of the TBID annual budget and regular marketing efforts are set aside each year to help maximize the effect of these efforts. If you would like to be considered for support, please complete the following application. The application must be received at least 6 months in advance of the funding deadline to request support from the Atascadero TBID. Unfortunately, we are unable to provide assistance for all events, but please know each request will be considered thoroughly. Our Mission: Encourage overnight travel to experience Atascadero’s beautiful and authentic outdoor recreation, culinary adventures, and welcoming hospitality. In order to qualify for event sponsorship, your organization must meet the following requirements or provide a three-year plan detailing how you will ultimately meet these requirements: 1. Support the Visit Atascadero mission 2. Attract visitors from outside San Luis Obispo County 3. Encourage overnight stays of one night or more 4. Obtain the necessary ABC permits, law enforcement approval, city permits, safety guidelines, and any additional documents needed for the event 5. Provide a detailed event budget and marketing plan 6. Provide post-event metrics which show positive effect on Atascadero tourism In addition to these requirements, ATBID Board will consider the following factors: 1. Does event support Visit Atascadero objectives? 2. Will event be held during off-season (January – March)? 3. Is event new or existing? If existing, how was previously awarded money spent? 4. What is the three-year growth plan for the event? 5. Is there statistical data on the demographic status of your attendees or targeted attendees? 6. Can the organization prove complete fiduciary responsibility of all event expenses? 7. Do your event organizers and attendees garner influence and have the ability to promote Atascadero tourism? Please submit application and all additional documents by email to Hanna Meisinger at hmeis@bigredmktg.com in PDF format. You will receive a confirmation that we have received the application. Typically, we ask that event planners attend a Board Meeting to present their event to the Board which provides an opportunity to ask questions. Atascadero TBID Board Meetings are regularly scheduled for the third Wednesday of the month at 2:30 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 87 of 118 p.m. at City Hall. The vote regarding funding often takes place at the meeting following the event presentation. ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 88 of 118 Event Sponsorship Requirements Checklist The following requirements must ALL be met in order to qualify for sponsorship and receive funding. Please be sure to carefully read and submit all necessary documentation and information. ¨ Complete application and submit at least 6 months prior to event ¨ Include requested sponsorship amount in application ¨ Select eligible event tier and describe how your event meets qualification ¨ Provide event budget with line items detailing how sponsorship funding will be used ¨ Provide a detailed marketing plan ¨ Include a financial statement from your organization – applicant must be able to demonstrate financial accountability for event expenses ¨ Describe all sources of event income and additional sponsorships that have been secured ¨ If requested, attend an ATBID Board Meeting to provide event presentation ¨ If awarded event sponsorship funding, plan to attend two ATBID Board Meetings: o Provide planning progress update at least two months prior to event o Provide an event recap detailing attendance, marketing efforts and results, impact on Atascadero tourism and future plans ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 89 of 118 Event Support Application Form Requesting Organization: _______________________________________________ Contact: _________________________ Phone Number: _______________________ Email: ____________________________ Mailing Address: ____________________ City, State, Zip: ________________________________________________________ Name of Event: ________________________________________________________ Event Description: _____________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Event Dates/Times: _____________________________________________________ Is event located in Atascadero? Yes No Venue Name: ________________________________________________________ Venue Location: _______________________________________________________ Event Website: ________________________________________________________ Are you receiving in-kind or financial support from the City of Atascadero? Yes No Total Anticipated Attendees: _______ Portion From Outside SLO County: _____% Is this the first year the event will take place? Yes No Locomotiv Performance Coaching dba "The Bovine Classic" Bryan M. Yates 213-926-1520 bryan@locomotivcoaching.com 7250 Cortez Atascadero, CA 93422 The Bovine Classic The Bovine Classic is a mixed-surface cycling event target to avidcyclists at a state and national.It is being designed to become an annualmarquee gravel cycling event. The race is a single-day event, but theentire Bovine Classic experience spans several days. It will attract riderswho will spend between one and three nights in Atascadero & Paso Robles October 27-28, 2023. Will include a Paso activity on 10/6 to attract more hotel night stay. Sunken Gardens Sunken Gardens www.thebovineclassic.com 550+85-88 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 90 of 118 If this event has taken place previously, please provide historical data including attendance numbers: __________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Are tickets sold for your event? If so, please provide the price per ticket and any package opportunities. ______________________________________________________________________ ______________________________________________________________________ Crowd Control Safety Plan Details: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Will the event require an ABC Permit? Yes No Has a City permit been issued for your event or contracted the venue for your event date? Yes No Describe how the event supports Visit Atascadero’s mission and goals: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ 400+. See accompanying presentation for statistics on tourism and media promotion. Race fees will be appx $210 + an opt-out $15 donation for our charity partner, Operation Surf.Yes, let's do package offers. We had partner hotels in 2022, but there might be better ways to approach that. We're open to strategic suggestions on this. We are having our first edition of this event on November 5, 2022. That will inform oursafety plans for 2023. For this year, we've closed roads around Sunken Gardens and severalroads for the rider departure only. We may decide we need more or less of this approach in 2023, but we'd like to assess how this year works first. In 2022, Visit Atascadero and Travel Paso shared "presenting sponsor" status on this uniqueevent. This gave both cities extraordinary social media, press, and marketing activation promotion. We hosted multiple pre-rides leading up to the event that brought in riders fromaround the state to experience our town. Local businesses and hotels experienced benefitsfrom these pre events. The November 5 event itself, attracted participants from 12 states and 101 different cities. Wealso hosted riders from 4 different countries. 2022 had 400+ participants. 87% of those camefrom more than 3 hours away. ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 91 of 118 Select eligible event tier for your event (eligibility is based on one or more qualifying factors and additional considerations): Additional details about eligible event tier qualification: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Support Request (desired monetary amount or in-kind marketing support): ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Tier 1 Tier 2 Tier 3 •Attracts 1,500+ attendees •At least 35-40% of target market is out-of-town visitors •Marketing campaigns reach at least 1,000 subscribers •Event encourages multi-night stay in Atascadero •Attracts 750+ attendees •At least 25-30% of target market is out-of-town visitors •Marketing campaigns reach at least 500 subscribers •Event encourages overnight stay in Atascadero •Attracts 750 or less attendees •Marketing message encourages visiting Atascadero •Marketing campaigns reach at least 500 subscribers •Event encourages overnight stay in Atascadero •Event appears sustainable and offers growth potential in number of days and/or attendance to grow to Tier 2 Total Support = Up to $10,000 Total Support = Up to $7,500 Eligible for In-kind Support See accompanying opportunity deck. $10,000 + waived Sunken Garden rental + promotional support + Visit Atascadero promotional items --such as cow bells--for next year's rider gift bags + community outreach to better connect with local businesses and volunteer groups. ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 92 of 118 Detail how awarded funding will be utilized, include any in-kind or additional support provided by Visit Atascadero (feel free to attach additional sheets as needed). Event Item Amount Ex. Social Media Ads $2,000 Please include all sources of income that have been secured and those that are being solicited to support event (feel free to attach additional sheets as needed). Income Source Amount Ex. City of Atascadero $2,500 in-kind venue sponsorship Activations at other cycling events Appearance Fees for Cycling Influences Video Production $2000 $3000 $3000 City of Atascadero $10000 + $2000 venue rental Travel Paso Canyon Bikes (or similar) $12,000 $24,000 + Promotion + Event Activation Cycling Helmet/Eyewear Company $4000 + Promotion + Event Activation Voler Cycling Apparel $3000 + Promotion + Activation Beer Sponsor $6000 (for ABC licence + fencing + Product) SRAM $3000 + Product + Event Activation $5000 + Product + Event ActivationGarmin Fitness ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 93 of 118 Please describe your paid advertising and the outlets you plan to utilize. Include the amount you plan to spend with each outlet or provide a copy of your marketing plan. Media Outlet & Geographic Location of advertising Type & Frequency Cost of Advertising Please share your intended public relations outreach. ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ How will your organization recognize Visit Atascadero’s support (including but not limited to promotional materials, website, and at the event)? ______________________________________________________________________ ______________________________________________________________________ Instagram Post Boosts 12x $1200 Event Marketing Activations Cycling Influencer Social Posts& Appearance Fees TBD 5-6 $3000 We're going to focus on bringing in influencers and pros who have strong cycling followings onsocial media. We will also focus on activating at similar events. There are a few press releaseplatforms that are focused on endurance sports. We'll reach out to them to work on spreading the message. Year 2 will still be a very organic, grass-roots approach to getting out the word. Social media was very effective in 2022 and we'll be able to build on that in 2023 with our photography that comes from the actual event. Logo placement on website, social media posts, newsletters, podium banner. If the budget works, VisitAtascadero logo will also be on the Start/Finish arch. Any banners we use for marketingactivations at other events includes the VisitAtascadero logo. Advertising placement in the event guide as well. See the 2022 Event Guide for an example. ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 94 of 118 ______________________________________________________________________ ______________________________________________________________________ What opportunities do you plan to offer that specifically promote lodging in Atascadero? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Additional Details: ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Website. Social media. We encourage local hotels to do a stronger job of telling their stories to our audience through social media. We'll learn a great deal in 2022 in how local hotels connected with our riders, and find ways to build on that. There are wayswe have found that local hotels can cater to the particular needs of our sponsors thatwill be effective going forward. ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 95 of 118 Rules and Regulations for Event Coordinators • Event coordinators will be held accountable for promoting and advertising the event, including, but not limited to, listing the event on the Visit SLO CAL website (www.slocal.com) within 30 days of Board approval for funding. • Event coordinators will also be held responsible for ensuring the Visit Atascadero logo and branding is used appropriately on any event materials. This includes ensuring the Visit Atascadero logo is visible on event website and marketing collateral within 30 days of Board approval for funding. • Event coordinators should ensure every effort is made to promote the entire Atascadero destination. On the event website, event coordinators should only link to the Visit Atascadero lodging page (www.visitatascadero.com/lodging) and always pay careful attention to never promote specific lodging properties unless individual agreements with those properties have been arranged outside of ATBID activity. • Event coordinators should plan to attend an ATBID Board Meeting following the event to provide a recap presentation which includes attendee numbers, overnight stays, event perception and any other pertinent information for the Board. • Visit Atascadero must be offered logo promotion opportunity (ex. Visit Atascadero logo included on event marketing materials like glassware) if event support from the ATBID Board totals $7,500 or more. • Please also reference the Expectations of Event Organizer by Tier to ensure you are correctly and accurately recognizing Visit Atascadero’s support. It is the responsibility of the event organizer to follow up with Visit Atascadero for necessary branding pieces needed to fit the promotion requirements. • Funding will be invoiced in sections based on promotion compliance and specific event expectations. Funding percentages and invoice timelines will be determined in advance between the Atascadero TBID Board and the event organizer. ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 96 of 118 ***Please include a detailed event budget and marketing strategy. Feel free to attach additional information for consideration with application. ***You must submit copies of additional required documents two weeks prior to event. The Atascadero TBID Board reserves the right to withdraw funding if the appropriate documents are not obtained for the event. You must acknowledge and agree to the rules and regulations on Page 10. IMPORTANT: Future ATBID event sponsorship funding requests may be affected should any discrepancies, including, but not limited to, event application, planning, marketing materials or website, be brought to ATBID’s attention. Cancellation Policy: Should the event not take place as presented and scheduled; event coordinators are required to reimburse the ATBID for sponsorship support. If the event is cancelled by the Event Coordinator because of sickness, accidents, riots, strikes, epidemics, inclement weather, acts of God, or any other legitimate conditions beyond either party’s control, the Event Coordinator agrees to provide a financial report showing the current status of funds used. The ATBID Board will follow the official event cancellation protocol and will determine the fund quantity to either be refunded or rolled forward to future events based on the financial report. Applicant Signature __________________________ Date ___________ In case of questions or the need for clarification, please contact Destination Management Consultant, Hanna Meisinger at hmeis@bigredmktg.com. 10/30/2022 ITEM NUMBER: B-2 DATE: 11/16/22 ATTACHMENT: 3 Page 97 of 118 ITEM NUMBER: B-3 DATE: 11/16/22 ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT Staff Report Assignment of Responsibilities for Ad Hoc Committee for 2023- 2025 City Budget Cycle RECOMMENDATION: ATBID Board: 1. Confirm appointment of Board Members O’Malley and Sohi to the Ad Hoc Committee representing ATBID during the 2023-2025 City budget cycle. 2. Provide direction to Ad Hoc Committee that defines their meeting details, responsibilities, and scope of work. 3. Direct Ad Hoc Committee to report back to ATBID Board upon conclusion of the 2023-2025 City budget cycle. DISCUSSION: At the September 21, 2022 meeting, the ATBID Board voted to create an Ad Hoc Committee to represent ATBID’s interests in the City of Atascadero’s 2023-2025 budget cycle. This action was the result of ATBID discussion about availability and flexibility of ATBID funds. At the October 19, 2022 meeting, Administrative Services Director Jeri Rangel explained in detail the City’s procedures for funds and the utilization of “reserves” and a potential contingency for ATBID emergencies. The ATBID Board was reminded that the City will not and cannot redirect ATBID funds for any other purpose, and that ATBID remains fiscally solid. In light of the assuagement of these concerns, the ATBID Board voted to create an Ad Hoc Committee for the 2023-2025 City budget cycle. This item affirms that Board Members O’Malley and Sohi will be the two members of the Ad Hoc Committee, when and how regularly the committee should meet, toward what ATBID interests the committee should direct their primary focus, and what the committee’s report to the ATBID Board should entail upon conclusion of the 2023-2025 City budget cycle. Page 98 of 118 ITEM NUMBER: B-3 DATE: 11/16/22 FISCAL IMPACT: None. ATTACHMENTS: None Page 99 of 118 ITEM NUMBER: B-4 DATE: 11/16/22 ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT Staff Report Short-Term Rental Compliance Check-in RECOMMENDATION: ATBID Board receive and file the Short-Term Rental Compliance update. DISCUSSION: The Short-Term Rental Compliance check-in is designed for the ATBID Board to see the number of short-term rentals that are currently in compliance. If there is an STR that is not on the list, it would need to be brought to the attention of the Destination Manager, Terrie Banish, in order to complete the code enforcement complaint form to review the property in question. Host Compliance provided a final master database in March 2022 before the ATBID contract expired. At that time, the property list was reviewed by Host Compliance and there was not a single property that had not already been submitted to the City to review and/or was already in compliance. The City will continue to review that STR properties are complying and the City has the software available to check into those that are not through the HdL platform. FISCAL IMPACT: None. ATTACHMENTS: 1. Hotel and STR Listing 11.09.22 2. Host Compliance Last Report 3.24.22 from Software 3. Code Violation Complaint Form Page 100 of 118 COMPANY CASA DEL SOL DAON PROPERTIES, LLC FAIRFIELD INN & SUITES BY MARRIOTT LLC HOLIDAY INN EXPRESS & SUITES OF ATASCADE HOME2 SUITES BY HILTON MAA KRUPA INC DBA ATASCADERO INN MOTEL 6 ATASCADERO, CA THE CARLTON HOTEL VINO INN & SUITES LANSKY REAL ESTATE (LLC) THE INN AT ROCKIN' K RANCH WISE COTTAGE 10700 COLORADO RD 8210 COROMAR STR ADAM AND DANIELLE POFFENBARGER AJEYA SANTA YNEZ ALICIA HARDEN ALMOND HILL ESTATE AMY MARKS ANGELA C. ROMERO PROPERTIES APRICOT COTTAGE APRIL PEET (AIR BNB) ARLO VENTURES LLC ASRA HOUSE ATASCADERO LAKE VACATION RENTALS ATOWN VACAY BILICH VACATION RENTAL BLUE LARKSPUR PARTNERS LLC BO'S RENTAL BROADWAY & UNION MERCANTILE LLC CAMILLE DEBRUIN Caring Touch Air B&B CARMELITA GROVE CARNDONAGH HOUSE CASA COLINA VACATION RENTAL CAVAN HADLEY CEDAR WINDMILL CENTRAL COAST ESCAPE CHARITY WEST CHARLES & DONNA EVANS CHRIS HOLZER COLIN BROADWATER COLONY HAVEN COZY COUNTRYSIDE RETREAT COZY GUEST HOUSE IN WINE COUNTRY CRAIG RANELLS CREEKSIDE COTTAGE CRYSTAL BROWNFIELD DALTON HOUSE DAN KILLION DAVID AND THERESA SMITH DAVID LOW DEBBIE GURROLA RENTAL DEBORAH ALBRIGHT/ROBIN SOUTH DEGARMO VACATION RENTALS DENISE MCGREW-KANE EASTER VACATION RENTALS EL VERANO VICTORIAN ERIC SMITH ERIN SHEETS FREEL-SPARKS AIRBNB GARDEN OASIS Airbnb GEIBEL'S PLACE GRAND OAKS PARTNERS, LLC GREG RAVATT HACIENDA ROBLES HALF ACRE WOOD HAWLEY VACATION RENTAL HAYDEN & LOREN MISLAVSKY HELPER ENTERPRISES HIDDEN GEM HIDDEN OAK RETREAT COMPANY_PRINT_AS CASA DEL SOL JASON G DURBIN SNEHA PATEL AMAR S SOHI STEVE KEMP, BUSINESS TAX SPECIALIST DHANSUKH BHAKTA & NIVEDITA BHAKTA LODGING VENTURES LLC DAVID B WEYRICH PERRY NARAN JASPER LANSKY EDWIN KAHLER KENNY & SALLY WISE SHI QIU ROSS L BOWLING DANIELLE & ADAM POFFENBARGER MEKHAIL ALOUSH ALICIA HARDEN BLAKE PONEK AMY MARKS ANGELA C ROMERO CORY L GEORGE APRIL PEET AARON JENNE AND JAMIE LIND ANN WU BRIAN OMAHONY MEGAN TAYLOR NICK BILICH PASO ROBLES VACATION RENTALS BO'S RENTAL GREG RAVATT CAMILLE DEBRUIN STEPHEN WAGNER SHELDON FERGUSON DAWN A DOHERTY OLEG & MARY PRAVDIN CAVAN HADLEY JENNIFER MONSON JEAN OR MARTIN PONEK CHARITY WEST CHARLES/ DONNA EVANS CHRIS HOLZER COLIN BROADWATER JULIE RUTLEDGE JASON & BRANDLYN COX ELLEN F HAYS CRAIG RANELLS JEAN OR MARTIN PONEK CRYSTAL BROWNFIELD ANDREA GALANTI DAN KILLION DAVID & THERESA SMITH DAVID W LOW DEBBIE GURROLA DEBORAH ALBRIGHT/ROBIN SOUTH BEN DEGARMO DENISE MCGREW-KANE JARROD & ANNA EASTER ELLERY CONOVER ERIC D. SMITH ERIN SHEETS KARA FREEL-SPARKS DAVID TUOHEY-MOTE WILLIAM C & PAULA K GEIBEL JACK PHELAN - GRAND OAKS PARTNERS LLC GREGORY A RAVATT BOB AND SUSAN MASCALL KAY CEMENTINA JOHN HAWLEY HAYDEN AND LOREN MISLAVSKY SIDNEY SCOTT BOWEN PAULA A WIEMANN LORI WELCH & SHAWN BRADFORD STATUS ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE ACTIVE OWNER_NAME NORTH CNTY HOSPITALITY GROUP L MAA KRUPA INC BHIKHUBHAI V PATEL EDWIN R & DONNA I KAHLER YEQIANG LIN ADAM & DANIELLE POFFENBARGER PHILLIP A CASTRO BLAKE J PONEK DANIEL & ANGELA ROMERO CORY L & AMY GEORGE JOSHUA E & APRIL A PEET RYAN & MEGAN TAYLOR BO LIU JODY E & CAMILLE R DEBRUIN STEPHEN E WAGNER ERIC E MONSON MARTIN P PONEK TIM & JULIE RUTLEDGE JEAN & MARTIN PONEK TERENCE JOSEPH MAGEE & CRYSTAL LYNN BROWNFIELD DAVID J & THERESA M SMITH DEBORAH S ALBRIGHT BENJAMIN & TIRZA DEGARMO LOUIS P WAMER ELLERY & CANDICE M CONOVER ERIN SHEETS ALAN D TUOHEY-MOTE GREGORY A RAVATT ROBERT MASCALL DENNIS B CEMENTINA SIDNEY S BOWEN JOHN M & PAULA A WIEMANN SITE_ADDR 4600 SAN PALO RD 900 EL CAMINO REAL 3600 EL CAMINO REAL 9010 WEST FRONT RD 1800 EL CAMINO REAL A 6505 MORRO RD 9400 EL CAMINO REAL 6005 EL CAMINO REAL 6895 EL CAMINO REAL 4825 ESTRADA AVE 3155 EL CAMINO REAL 4994 ROSARIO AVE 10700 COLORADO RD 8210 COROMAR AVE 9054 SAN RAFAEL RD 8390 SANTA YNEZ AVE 13900 LOS ALTOS RD 4805 SANTA CRUZ RD 9900 CARMELITA RD 5305 OLMEDA AVE 9555 SANTA BARBARA RD 13500 OLD MORRO RD 7900 PORTOLA RD 5400 MARCO LN 8025 SANTA ROSA RD 5530 NOGALES AVE 7225 VALLE AVE 3120 SAN FERNANDO RD 10210 SAN MARCOS RD 7875 PISMO AVE 11395 ELIANO ST 7735 EL CAMINO REAL 8570 CARMELITA AVE 5465 ROSARIO AVE 7450 SAN PALO RD 12722 SAN FELIPE CT 6849 SAN GABRIEL RD 3525 COLIMA RD 6970 NAVAJOA AVE 8425 SAN CLEMENTE AVE 1200 SAN RAMON RD 9480 ATASCADERO AVE 5580 ROSARIO AVE 6717 LOS GATOS RD 7975 SAN MARCOS RD 6505 POQUITO CREEK LN 7555 DEVON CT 2020 SAN FERNANDO RD 7310 SAN GREGORIO RD 1185 GARCIA RD 11505 SANTA ANA RD 6460 ALCANTARA AVE 2005 SAN FERNANDO RD 1415 GARCIA RD 10080 OLD MORRO RD EAST 8950 BALBOA RD 9275 CURBARIL AVE 5275 EL VERANO AVE 6755 SAN GABRIEL RD 5092 PALMA AVE 5515 DULZURA AVE 7150 PORTOLA RD 10720 PORTAL RD 2425 EL CAMINO REAL 5715 ROSARIO AVE 7129 SAN GREGORIO RD 8700 PINO SOLO AVE 8400 SANTA ROSA RD 4509 MANANITA AVE 5550 CASCABEL RD 8404 LOS OSOS RD 905 LENOSA LN SITE_CITY ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO ATASCADERO PHONE 8057831000 8054623500 8054664449 8054620200 3188127122 8054660794 8052654957 8054615100 8054662231 8059525084 9259846455 7572708466 5306803916 5599033015 9253366636 9092758756 8056107116 8056106111 8057041122 8508969392 8058010419 8057045822 8312958021 8055039928 8082204296 4155164947 8052348302 8312291111 8053729667 8059255002 8055509048 8054662273 4089405439 9492302979 4152057220 8057043227 8054621504 8056106112 4155737205 8059274268 8057095557 2069198923 5624133592 8058010130 8054610921 5592591124 8054664183 4154253952 9493006778 8053913652 8056807984 8056741120 4087814230 8312778624 8054400266 9256428042 8057123453 8054583282 8056744296 3172247230 2068504129 8054662978 8055731016 8052152703 6502183669 8057481438 8056107443 8054234204 8054610307 8054663332 8315244309 LICENSE_SUBTYPE HOTEL AND MOTEL HOTEL AND MOTEL HOTEL AND MOTEL HOTEL AND MOTEL HOTEL AND MOTEL HOTEL AND MOTEL HOTEL AND MOTEL HOTEL AND MOTEL HOTEL AND MOTEL LODGINING NONPROFIT OR TAX EXEMPT LODGINING NONPROFIT OR TAX EXEMPT LODGINING NONPROFIT OR TAX EXEMPT VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE VACATION RENTAL SINGLE ROOM OR HOUSE ITEM NUMBER: B-4 DATE: 11/16/22 ATTACHMENT: 1 Page 101 of 118 HIDDEN OAKS JOHNNY PAHLER ACTIVE 7825 VALLE AVE ATASCADERO 8058351806 VACATION RENTAL SINGLE ROOM OR HOUSE HIDDEN OAKS FARM HOUSE MEGAN WALTERS ACTIVE 7900 SAN GREGORIO RD ATASCADERO 8054239174 VACATION RENTAL SINGLE ROOM OR HOUSE HIDDEN SPRINGS TREE FARM AURALY FRANK-DOBBS ACTIVE FRANKLIN F FRANK 3202 MONTEREY RD D ATASCADERO 8054662134 VACATION RENTAL SINGLE ROOM OR HOUSE HILLTOP RANCH JONATHAN C TRUMBULL ACTIVE 8220 SANTA ROSA RD ATASCADERO 8056744984 VACATION RENTAL SINGLE ROOM OR HOUSE HOME AWAY INC DBA THE PINES RESORT KYUSUN CHOE, SUN WHA CHOE ACTIVE DAVID S STLEGER-ANDREWS 12400 SAN MARCOS RD ATASCADERO 5596423121 VACATION RENTAL SINGLE ROOM OR HOUSE HOME SWEET HOME LARRY ANDERSON ACTIVE 8580 CORRIENTE RD ATASCADERO 8054239174 VACATION RENTAL SINGLE ROOM OR HOUSE HOWARD FAMILY TRUST DEBRA E. 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ETAL 2750 Campo Road, Atascadero, CA, United States RS No Yes HAZELHOFER CHELSEA A 2905 North Ferrocarril Road, Atascadero, CA, United States RS No Yes GLOYE WILLIAM TRE ETAL 2950 San Fernando Road, Atascadero, CA, USA RS No Yes MULLENHOUR ROGER S ETAL 2993 Ardilla Road, Atascadero, CA, USA RS Yes Yes EDWARDS LAURA JK 3025 Chico Road, Atascadero, CA, United States RS Yes Yes BLUE LARKSPUR PARTNERS LLC 3120 San Fernando Road, Atascadero, CA, United States RS Yes Yes KAHLER EDWIN R TRE ETAL 3155 El Camino Real, Atascadero, CA 93422, USA RS Yes Yes GALLI JAIME L & CARLOS 3170 Arena Avenue, Atascadero, CA 93422, USA RS No Yes MILLER AUSTIN P & KRISTIN J 3180 San Fernando Road, Atascadero, CA, United States RS No Yes FRANK FRANKLIN F TRE 3202 Monterey Road, Atascadero, CA, USA A No Yes WALLACE DUANE G JR & BEVERLY T 3285 Rancho Viejo, Atascadero, CA, United States RSFY Yes Yes RODRIGUEZ ERIK A 3340 Liga Road, Atascadero, CA 93422, USA RS No Yes AP HOTEL GROUP LLC 3600 El Camino Real, Atascadero, CA, United States CR No Yes RIDDLE PAUL A & KELLY 3650 Amargon Road, Atascadero, CA 93422, USA RS ITEM NUMBER: B-4 DATE: 11/16/22 ATTACHMENT: 2 Page 104 of 118 No Yes ANDERSON BRYAN C 3650 Traffic Way, Atascadero, CA 93422, USA RSFY No Yes MILLENAAR KYLE & HEATHER 3700 Ardilla Road, Atascadero, CA, USA RSFZ Yes Yes MUNDY BRIAN R TRE ETAL 3700 Arena Avenue, Atascadero, CA 93422, USA RS Yes Yes KREMKE MARY K TRE ETAL 3710 Maricopa Road, Atascadero, CA, USA RS No Yes SIMA WILLIAM ETAL 3857 Orillas Way, Atascadero, CA 93422, USA RSFX No Yes 3955 Monterey Road, Atascadero, CA, United States No No SILVA KEVIN G TRE ETAL 4060 Nogales Avenue, Atascadero, CA, United States LSFX Yes Yes GOEBEL DAVID I & DONNA R 4195 Tranquilla Avenue, Atascadero, CA 93422, USA LSFX No Yes COPPO KELLY 4200 Tranquilla Avenue, Atascadero, CA 93422, USA LSFX Yes Yes HOFFMAN KIMBERLY A ETUX 4419 Del Rio Road, Atascadero, CA, United States RS Yes Yes FANNING CHAL TRE ETAL 4510 Rosita Avenue, Atascadero, CA 93422, USA LSFX No Yes SIMONS S SCOTT 4633 Yerba Avenue, Atascadero, CA 93422, USA LSFX No Yes CAWELTI ANDREW E TRE ETAL 4650 Traffic Way, Atascadero, CA, USA MF10 Yes Yes MIRANDA MARK S TRE ETAL 4655 Portola Way, Atascadero, CA 93422, USA RSFZ Yes Yes SHAW CHRISTOPHER F ETUX 4655 Viscano Avenue, Atascadero, CA 93422, USA RSFY Yes Yes TEAGUE KEVIN & ALECIA 4755 Dolores Avenue, Atascadero, CA, USA RSFY No Yes MCGUIRE RYAN 4830 Hidalgo Avenue, Atascadero, CA, USA RSFY No Yes MISSION COTTAGES LLC 4900 San Palo Road, Atascadero, CA, USA CT No Yes 4900 San Palo Road, Atascadero, CA, United States Yes Yes RIVA LAUREEN 4905 Carrizo Road, Atascadero, CA 93422, USA RS Yes Yes STANSBURY CHARLES E ETUX 4905 Sycamore Road, Atascadero, CA 93422, USA RSFY No Yes DYSTE FREDERICK H ETUX 4914 Seperado Avenue, Atascadero, CA, USA LSFX No Yes WISE KENNY W SR & SALLY T 4990 Rosario Avenue, Atascadero, CA, USA RSFY No Yes SHEETS ERIN 5092 Palma Avenue, Atascadero, CA, United States MF10 Yes Yes CARTER THOMAS E JR & GEORGIANNA R 5171 Vega Avenue, Atascadero, CA 93422, USA RSFZ Yes Yes CROSS DONALD & CALLIE A 5185 Ardilla Avenue, Atascadero, CA 93422, USA RSFZ Yes Yes WENTZEL THOMAS G & KATHLEEN S 5210 Capistrano Ave LSFY No Yes CUMMINGS DANA M 5220 Vida Avenue, Atascadero, CA, United States RSFY Yes Yes GENOVA NICHOLAS T TRE ETAL 5223 Palma Avenue, Atascadero, CA, United States MF10 No Yes STEFANI AMANDA & EDWARD W 5225 Alamo Avenue, Atascadero, CA, United States Yes Yes GENOVA NICHOLAS T TRE ETAL 5225 Palma Avenue, Atascadero, CA, United States MF10 Yes Yes CONOVER ELLERY & CANDICE M 5275 El Verano Avenue, Atascadero, CA, United States RSFY No Yes HARDY ROBERT A TRE ETAL 5304 Barrenda Avenue, Atascadero, CA, United States RSFY No Yes ROMERO DANIEL & ANGELA 5305 Olmeda Avenue, Atascadero, CA, USA MF10 Yes Yes CASH DANIEL T & KELLY L 5350 Dulzura Avenue, Atascadero, CA 93422, USA RSFY No Yes ALLEN JOE W IV & THERESA M 5385 San Jacinto Avenue, Atascadero, CA 93422, USA RSFY No Yes PEEK SETH & KAREN 5395 Dolores Avenue, Atascadero, CA, USA RSFY Yes Yes MURPHY STEVE J ETUX 5400 Marco Ln, Atascadero, CA 93422, USA RSFY No Yes SNOW ROLAND H II TRE ETAL 5420 Palma Avenue, Atascadero, CA, United States MF10 Yes Yes LYONS GARY & PATRICIA 5445 Encino Avenue, Atascadero, CA 93422, USA No Yes MIRASSOU COLLEEN 5445 Olmeda Avenue, Atascadero, CA, United States MF10 Yes Yes HARVEY BENJAMIN P & CHLOEE C 5450 Carrizo Road, Atascadero, CA 93422, USA RSFX No Yes DOHERTY CHARLES E & DAWN A 5455 Rosario Avenue, Atascadero, CA, United States RSFY Yes Yes DOHERTY CHARLES E & DAWN A 5465 Rosario Avenue, Atascadero, CA, United States RSFY No Yes CROSS JEREMIAH M 5466 Regio Place, Atascadero, CA, USA RSFX Yes Yes CORRIDORI MICHAEL A ETAL 5494 Portola Road, Atascadero, CA 93422, USA RSFZ No Yes CAMPAGNOLO NICOLE A 5529 Madrono Place, Atascadero, CA, United States MF20 Yes Yes TAYLOR RYAN & MEGAN 5530 Nogales Avenue, Atascadero, CA 93422, USA RSFY Yes Yes SAXER ROBYN ETAL 5535 Vida Avenue, Atascadero, CA, United States RSFY Yes Yes BOHANON THOMAS M ETAL 5551 Tunitas Avenue, Atascadero, CA 93422, USA MF10 No Yes TODD BRANDON ETUX 5561 Madrono Pl, Atascadero, CA 93422, USA MF20 No Yes MCCARTHY ROBERT R ETAL 5575 Nogales Avenue, Atascadero, CA, USA RSFY Yes Yes RUTLEDGE TIM & JULIE 5580 Rosario Avenue, Atascadero, CA 93422, USA RSFY No Yes TODD DEON TRE ETAL 5595 Lobos Lane, Atascadero, CA, United States RSFY No Yes SHARON JOSHUA & GRETA 5670 Encino Avenue, Atascadero, CA, United States RSFZ No Yes CULLEN TIMOTHY D ETUX 5688 W Mall, Atascadero, CA 93422, USA MF10 No Yes ERWIN ROBERT N & CLARA C 5711 Olmeda Avenue, Atascadero, CA, United States MF10 Yes Yes RAVATT GREGORY A ETUX 5715 Rosario Avenue, Atascadero, CA, USA MF10 No Yes HILLTOP MANOR ATASCADERO LLC 5715 Santa Cruz Road, Atascadero, CA, United States MF20 No Yes WHITAKER COBY L & MELANIE D 5750 Olmeda Avenue, Atascadero, CA, United States MF20 Yes Yes LADD EVLEYN GM TRE 5800 Llano Road, Atascadero, CA, USA RS Has an Advertised Listing Meets STR Definition Owner Name Address Vacation Rental District ITEM NUMBER: B-4 DATE: 11/16/22 ATTACHMENT: 2 Page 105 of 118 No Yes SLO COUNTY INVESTMENTS LLC 5905 El Camino Real, Atascadero, CA, United States DC No Yes SLO COUNTY INVESTMENTS LLC 5915 El Camino Real, Atascadero, CA, United States DC Yes Yes GARDNER LUKE 5985 San Jacinto Avenue, Atascadero, CA 93422, USA MF10 Yes Yes INGLE CHRIS & ESTHER 6000 Flores Road, Atascadero, CA 93422, USA RS No Yes CARLTON HOTEL INVESTMENTS LLC 6005 El Camino Real, Atascadero, CA, USA DC Yes Yes WREESMAN PAUL M ETUX 6145 Portola Road, Atascadero, CA 93422, USA RSFZ No Yes SIMA WILLIAM TRE 6185 Via Huerto Ct, Atascadero, CA 93422, USA RSFY Yes Yes SILVIA LAWRENCE V ETUX 6201 Los Gatos Road, Atascadero, CA 93422, USA RS Yes Yes BRYANT KENNETH L JR TRE ETAL 6275 Portola Road, Atascadero, CA 93422, USA RSFZ Yes Yes KIEL JOHN & JILL 6291 Monterey Court, Atascadero, CA, United States RSFZ No Yes CHACON GUSTAVO 6480 Alta Pradera Lane, Atascadero, CA, United States RS No Yes 6505 Morro Road, Atascadero, CA, USA Yes Yes OMALLEY THOMAS P & PEGGY J 6650 Portola Road, Atascadero, CA, United States RSFZ Yes Yes OMALLEY THOMAS P & PEGGY J 6650 Portola Road, Atascadero, CA, United States RSFZ Yes Yes WILLIAMS AMBER ETCON 6680 Navarette Avenue, Atascadero, CA, United States LSFY No Yes WILLIAMS AMBER ETCON 6680 Navarette Avenue, Atascadero, CA, United States LSFY No Yes BERDOLL CHRIS L ETUX 6705 Llano Road, Atascadero, CA, United States RS Yes Yes COX JASON E & BRANDLYN L 6717 Los Gatos Road, Atascadero, CA 93422, USA RSFZ Yes Yes DAVIS DANIEL A TRE ETAL 6755 Alcantara Avenue, Atascadero, CA 93422, USA MF10 Yes Yes MONSON ERIC E TRE ETAL 6849 San Gabriel Road, Atascadero, CA, United States RS No Yes PATEL BHIKHUBHAI V TRE ETAL 6895 El Camino Real, Atascadero, CA, United States DC No Yes FUTAK TRUDY 6960 Santa Lucia Road, Atascadero, CA, United States LSFY Yes Yes LOY WILLIAM S TRE ETAL 7025 Portola Road, Atascadero, CA, United States RSFZ No Yes HANLEY JENNIFER A 7030 Santa Ynez Avenue, Atascadero, CA, United States LSFX Yes Yes HOLLSTEIN ROY HEIRS OF ETUX 7050 Artiga Ct, Atascadero, CA 93422, USA RS No Yes FAZIO TIMOTHY D TRE ETAL 7055 San Gregorio Road, Atascadero, CA, USA RS No Yes BAGDWAL LAVINDER TRE 7060 Santa Lucia Road, Atascadero, CA, United States LSFY No Yes DEROSE SALVATORE & TONYA 7100 Carmelita Avenue, Atascadero, CA, United States No Yes JONES LAVETA B 7105 Marchant Avenue, Atascadero, CA, USA LSFY No Yes THOMAS RYAN & HANNAH 7105 Sombrilla Avenue, Atascadero, CA 93422, USA RSFY Yes Yes MASCALL ROBERT TRE ETAL 7129 San Gregorio Road, Atascadero, CA 93422, USA RS Yes Yes MASCALL ROBERT TRE ETAL 7129 San Gregorio Road, Atascadero, CA, USA RS Yes Yes MILLER JOHN V & TAMMY M 7130 Sycamore Road, Atascadero, CA 93422, USA RS No Yes MADSEN ERIK & MOIRA 7135 Sombrilla Avenue, Atascadero, CA, United States RSFY Yes Yes MILLER JOHN V & TAMMY M 7136 Sycamore Road, Atascadero, CA 93422, USA RS No Yes PETERSON TIMOTHY J & VICTORIA K 7150 Bella Vista Road, Atascadero, CA, United States RS Yes Yes TUOHEY-MOTE ALAN D TRE ETAL 7150 Portola Road, Atascadero, CA 93422, USA RSFZ No Yes DOMINGUEZ ANDREW 720 De Anza Court, Atascadero, CA, United States No Yes BILLICH NICHOLAS & JILLIAN 7225 Valle Avenue, Atascadero, CA 93422, USA RSFY No Yes LUNSFORD CHERYL L 7255 Parriza Court, Atascadero, CA, United States No Yes CROFT MICHAEL S TRE 7320 San Gregorio Road, Atascadero, CA 93422, USA RS No Yes CASTILLO MICHAEL D ETAL 7385 Portola Road, Atascadero, CA, USA RSFY No Yes SCHULTZ SUSAN C 7400 Carmelita Avenue, Atascadero, CA, United States LSFY Yes Yes EHRHEART KELLIAN M 7400 Cristobal Avenue, Atascadero, CA, United States LSFY Yes Yes SPENCER DANNY J & STEPHENIE J 7405 Santa Ynez Avenue, Atascadero, CA, United States MF10 No Yes ADAMS MICHELE 7485 Pinal Avenue, Atascadero, CA, United States RSFY Yes Yes PONEK MARTIN P TRE ETAL 7555 Devon Court, Atascadero, CA, USA LSFX Yes Yes SIMS RICHARD G & KIMBERLY A 7650 Del Rio Road, Atascadero, CA 93422, USA RS Yes Yes ORRICK TREVOR A & MELISSA L 7655 Bella Vista Road, Atascadero, CA, USA RS Yes Yes WAGNER STEPHEN E TRE ETAL 7735 El Camino Real, Atascadero, CA, USA CP Yes Yes KOZAR PAUL M ETAL 7777 San Gregorio Road, Atascadero, CA, USA RS Yes Yes BELGUM GREGORY A & SARAH E 7800 Navajoa Avenue, Atascadero, CA 93422, USA Yes Yes CARY ARTHUR S & DAWN M 7900 San Gregorio Road, Atascadero, CA 93422, USA RS Yes Yes HAYS ANDREW & ELLEN 7975 San Marcos Road, Atascadero, CA, United States LSFY Yes Yes PYLE GARET S & AUBREY M 8025 Santa Rosa Road, Atascadero, CA 93422, USA No Yes DIENZO RAYMOND & LAURA 8030 Atascadero Avenue, Atascadero, CA, United States RSFY Yes Yes BRARD REGINALD TRE ETAL 8052 Cristobal Avenue, Atascadero, CA, USA RSFY Yes Yes EDWARDS WILLIAM A ETUX 8145 Larga Avenue, Atascadero, CA 93422, USA LSFY No Yes FAHEY TERRY E TRE 8200 Atascadero Avenue, Atascadero, CA, USA RSFY Yes Yes TRUMBULL JONATHAN & JEAN 8220 Santa Rosa Road, Atascadero, CA, United States RSFZ No Yes COLAMARINO LEONARD J 8231 Los Osos Road, Atascadero, CA 93422, USA RS Has an Advertised Listing Meets STR Definition Owner Name Address Vacation Rental District ITEM NUMBER: B-4 DATE: 11/16/22 ATTACHMENT: 2 Page 106 of 118 Yes Yes MCDERMOTT MATTHEW & JOANNA 8255 Azucena Avenue, Atascadero, CA 93422, USA RSFY No Yes HART RICHARD T & DEBORAH L 8305 San Gabriel Road, Atascadero, CA 93422, USA RS No Yes RAMOS DAVID M ETAL 8345 Curbaril Avenue, Atascadero, CA, USA LSFY No Yes VINCENT JOEL TRE ETAL 8371 Los Osos Road, Atascadero, CA, USA RS Yes Yes ALOUSH MEKHAIL 8390 Santa Ynez Avenue, Atascadero, CA 93422, USA MF10 Yes Yes WIEMANN JOHN M TRE ETAL 8404 Los Osos Road, Atascadero, CA, USA RS Yes Yes GASKE ROBERT P ETUX 8405 Alta Vista Avenue, Atascadero, CA 93422, USA LSFY No No MORRISON DIANE L TRE 8406 Alta Vista Avenue, Atascadero, CA, USA LSFY Yes Yes EVANS CHARLES T JR TRE ETAL 8425 San Clemente Avenue, Atascadero, CA, United States RSFZ No Yes ROSENBLUM SCOTT 8450 Del Rio Road, Atascadero, California, USA RS Yes Yes SIBBACH GERE W TRE ETAL 8500 Carmelita Avenue, Atascadero, CA 93422, USA RSFY Yes Yes RADEMACHER CJ & SH 8535 Santa Rosa Road, Atascadero, CA 93422, USA RSFY No Yes KELLY ROBERT D JR & ELIZABETH A 8590 Alegre Avenue, Atascadero, CA, United States RSFX Yes Yes LAFAYETTE JOSEPH B HEIRS OF ETAL 8600 Pino Solo Avenue, Atascadero, CA 93422, USA RSFY Yes Yes CEMENTINA DENNIS B TRE ETAL 8700 Pino Solo Avenue, Atascadero, CA 93422, USA RSFY No Yes RODGERS RICHARD F & HEATHER F 8730 Portola Road, Atascadero, CA, United States RSFX No Yes FOWLER ROBERT H TRE 8850 San Gabriel Road, Atascadero, CA, United States RS Yes Yes MADRIGAL DANIEL ETAL 8860 Junipero Avenue, Atascadero, CA 93422, USA RSFX No Yes BREESE KENNETH W & IZABEL C 8920 Arcade Road, Atascadero, CA, United States LSFX No Yes MAIN DAVID C TRE 8940 San Gabriel Road, Atascadero, CA 93422, USA RS Yes Yes WARNER LOUIS P ETUX 8950 Balboa Road, Atascadero, CA, USA RS Yes Yes COOK GARY TRE ETAL 8985 Curbaril Avenue, Atascadero, CA 93422, USA MF10 No Yes DAON PROPERTIES LLC 900 El Camino Real, Atascadero, CA, USA CPK No Yes COMBS BARBARA M TRE 9005 Lake View Dr, Atascadero, CA, United States RSFY Yes Yes COMBS BARBARA M TRE 9005 Lake View Dr, Atascadero, CA, United States RSFY No Yes HOLLAND RONNY G TRE ETAL 9010 West Front Road, Atascadero, CA, USA CR No Yes CARLTON CHRISTINE N 9015 Junipero Avenue, Atascadero, CA, USA RSFY Yes Yes SARROS COREY J TRE ETAL 9030 San Gabriel Road, Atascadero, CA 93422, USA RSFY No Yes BURKE MICHAEL T TRE 9045 Via Tortuga, Atascadero, CA, United States RSFX Yes Yes WELCH LORI L 905 Lenosa Ln, Atascadero, CA 93422, USA RS Yes Yes POFFENBARGER ADAM & DANIELLE 9054 San Rafael Road, Atascadero, CA, United States RS No Yes FREY MARC & PATRICIA 9060 La Paz Ln, Atascadero, CA 93422, USA RS No Yes CONRAD MELANIE M 9060 Santa Lucia Road, Atascadero, CA, United States RSFZ Yes Yes DORAZIO-LELLI GREGORY P & DEIRDRE M 9075 Mountain View Dr, Atascadero, CA 93422, USA RSFY Yes Yes DAVIS PATRICIA J TRE 9115 Santa Barbara Road, Atascadero, CA 93422, USA RS Yes Yes COSTA TONY L JR TRE 9140 Palomar Avenue, Atascadero, CA 93422, USA RSFY No Yes HOGUE PATRICK L TRE ETAL 9160 Santa Lucia Road, Atascadero, CA, United States RSFZ No Yes MALAN EMILY A 9198 Las Lomas Avenue, Atascadero, CA 93422, USA RSFY Yes Yes GURREAU LAURA L & YULE B 9205 Balboa Road, Atascadero, CA, United States RS No Yes ROBASCIOTTI DEL 9230 Curbaril Avenue, Atascadero, CA, United States RSFY No Yes KRICHEVSKY DANIEL J & ALYSSA K 9253 Lucinda Lane, Atascadero, CA, USA RS Yes Yes HARRIS GRACE E TRE 9275 Curbaril Avenue, Atascadero, CA 93422, USA RSFY No Yes 9309 Bocina Lane, Atascadero, CA, USA No Yes WHEELER BARBARA D TRE ETAL 9350 Via Cielo, Atascadero, CA, United States RSFY No Yes VEER DEVELOPMENT LLC 9400 El Camino Real, Atascadero, CA 93422, USA CT Yes Yes GEORGE CORY L & AMY 9555 Santa Barbara Road, Atascadero, CA 93422, USA RS No Yes BARON ROBERT H & MADONNA T 9555 Santa Barbara Road, Atascadero, CA, United States RS No Yes VANINWEGEN CURTIS TRE ETAL 9555 Sausalito Road, Atascadero, CA, United States RS No Yes NICHOLS DAVID J & CHANTEL C 9630 Santa Lucia Road, Atascadero, CA, United States RS No Yes KIRK BLAIR G 9730 Atascadero Avenue, Atascadero, CA, United States RSFY Yes Yes POULIN RONALD E TRE ETAL 9810 Santa Lucia Road, Atascadero, CA, USA RS No Yes HURLBURT JOHN S TRE ETAL 9855 Calle Refugio, Atascadero, CA 93422, United States RSFX No Yes MARKS LEVI J & AMY B 9900 Carmelita Avenue, Atascadero, CA, USA RS Has an Advertised Listing Meets STR Definition Owner Name Address Vacation Rental District ITEM NUMBER: B-4 DATE: 11/16/22 ATTACHMENT: 2 Page 107 of 118 _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Witness/Complainant While the nature of a code enforcement complaint is subject to disclosure under the Public Records Act, the PERSONAL/CONTACT INFORMATION OF THE COMPLAINANT IS CONFIDENTIAL. Should a court action be filed concerning the complaint, all information may become part of the public record. Complainant’s Name: Name___________________________________________ Date____________________ Address_________________________________________ Phone__________________ Email_____________________________________________________________________ Signature___________________________________________________________ My signature verifies that the above statements are true and accurate to the best of my knowledge. Description of Alleged Violation. Please attach any additional documents, sketches or photos. Are you a: Tenant Neighbor Landlord Other Please Check One APN # (if known) _______-_______-_______ Phone _______________________ Address___________________________________ Owner_______________________ Location of Violation/Complaint Code Enforcement Phone Line: (805) 470-3191 Email: codeenforcement@atascadero.org Fax: (805) 461-3192 Mail: 5505 El Camino Real, Atascadero, CA 93422 Please return this form to the City of Atascadero Police Department Code Violation Complaint Form ITEM NUMBER: B-4 DATE: 11/16/22 ATTACHMENT: 3 Page 108 of 118 as determined by City staff and/or the City Attorney. to abate the nuisance. Some cases may require fines, permit holds, or other actions necessary from the owner and/or tenant, the violation will result in a method of action that is necessary Following the 30 days, the site will be re-inspected. If the violation still exists with no cooperation 5. violation and bring their property into conformance. notified by mail with an official notice. This notice allows them up to 30 days to clear the code If a code violation is confirmed, the owner and/or tenant of the subject property will be4. When a code violation complaint is received, City staff will verify the complaint with a site visit.3. Enforcement Complaint. lockboxes. If you send your complaint via the mail, please clearly mark the envelope, c/o Code To ensure your privacy, you are encouraged to place your complaint form in one of the secured 2. City of Atascadero Police Department or City Hall. Code violation complaint forms may be submitted by mail, email, fax, or hand delivered to the 1. The Process compliance with adopted codes in the City of Atascadero. values. A code enforcement program exists to maintain the greater good of the community by gaining may negatively affect the health, safety, welfare and environment of the community, and reduce property Code enforcement is a necessary part of neighborhood preservation and enhancement. Code violations CODE ENFORCEMENT ITEM NUMBER: B-4 DATE: 11/16/22 ATTACHMENT: 3 Page 109 of 118 ITEM NUMBER: B-5 DATE: 11/16/22 ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT Staff Report Budget Overview and Monthly Report RECOMMENDATION: ATBID Board receive and file the budget overview and monthly report. DISCUSSION: The ATBID summary and expenditure report shows the expenditures that have been submitted through September 2022. FY 2022 has not been finalized and will continue to be updated as the City is on an accrual basis. The ATBID/Verdin Marketing expenditure report is also included for 2022-2023, showing the budget details for the year ahead. In addition, the transient occupancy tax (TOT) report is included showing the TOT revenues to date. FISCAL IMPACT: None. ATTACHMENTS: 1. ATBID Summary FY 22-23 2. ATBID Expenditure Detail Report FY 22-23 3. ATBID Verdin Marketing Budget and Expenditure Report FY 22-23 4. Tourism Report – Transient Occupancy Tax Revenues (11.02.22) Page 110 of 118 FUND TYPE 235 Special Revenue YTD ACTUAL* ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2022-2023 BUDGETED 2017-2018 2018-2019 2019-2020 6/30/2021 6/30/2022*through 09/30/2022 2022-2023 REVENUES 41530.6300 Taxes and Assessments 275,295$ 278,184$ 224,609$ 277,287$ 409,652$ 136,993$ 298,170$ 45920.0003 Assessment Penalties - - 133 - 933 220 - 46110.0000 Investment Earnings 1,580 9,631 10,720 2,027 - - 6,640 Total Revenue 276,875 287,815 235,462 279,314 410,585 137,213 304,810 EXPENSES 6050000 Office Expense - - - - 264 - 250 6070000 Advertising 144,521 178,720 120,110 43,142 127,366 21,447 165,000 6400000 Operating Supplies - - - - - - - 6500000 Contract Services **172,938 143,482 120,525 106,295 143,436 42,074 145,000 6600000 Professional Development 425 425 - - 731 - 450 6740000 Business Development 3,000 - - - - - - 6900000 Administration 2,753 2,782 2,246 2,774 4,106 1,372 2,920 Total Expenses 323,636 325,408 242,881 152,211 275,903 64,893 313,620 NET INCOME/(LOSS)(46,761) (37,593) (7,419) 127,103 134,682 72,320 (8,810) BEGINNING AVAILABLE BALANCE 365,441 318,679 281,086 273,667 400,770 535,452 256,830 ENDING AVAILABLE BALANCE 318,679$ 281,086$ 273,667$ 400,770$ 535,452$ 607,771$ 248,020$ *Actual numbers are unaudited, not yet finalized and are subject to change **Contract Services Special Events Atascadero Fall Festival Sponsorship 2022 10,000$ Destination Marketing Services 25,199 Administrative Services Fee 6,875 42,074$ Atascadero Tourism Business Improvement District (ATBID) Fund 11/2/2022 ITEM NUMBER: B-5 DATE: 11/16/22 ATTACHMENT: 1 Page 111 of 118 11/02/2022 CITY OF ATASCADERO 5:13PM expdetl.rpt Expenditure Detail Report 07/01/2022 through 09/30/2022 Periods: 0 through 3 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6000000 Operating Services and Supplies 0000.6050000 Office Expense 0000.6050000 Office Expense 0.00 0.00 250.00 0.00 250.00 0.00 Total Office Expense 0.00 0.00 0.00 0.00 250.00 250.00 0000.6070000 Advertising 0000.6070000 Advertising 0.00 0.00 165,000.00 0.00 165,000.00 0.00 0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00 100,000.00 7/1/2022 po PO 02501 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 47.95 7/1/2022 ap IN 13719 235Line Description: SECURE WEB HOSTING Vendor: 07343 CLEVER CONCEPTS, INC. Check # 171724 696.47 7/31/2022 ap IN 10946 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172458 -696.47 7/31/2022 po LI 10946 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 47.95 8/1/2022 ap IN 13886 235Line Description: WEB HOSTING Vendor: 07343 CLEVER CONCEPTS, INC. Check # 171977 ITEM NUMBER: B-5 DATE: 11/16/22 ATTACHMENT: 2 Page 112 of 118 11/02/2022 CITY OF ATASCADERO 5:13PM expdetl.rpt Expenditure Detail Report 07/01/2022 through 09/30/2022 Periods: 0 through 3 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6077025 Digital Media Advertising (Continued) 584.45 8/31/2022 ap IN 11005 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172458 -584.45 8/31/2022 po LI 11005 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 47.95 9/1/2022 ap IN 14056 235Line Description: SECURE WEB HOSTING Vendor: 07343 CLEVER CONCEPTS, INC. Check # 172236 13,771.84 9/30/2022 ap IN 11039 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172730 -13,771.84 9/30/2022 po LI 11039 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172730 15,196.61 15,196.61 0.000000.6077025 Digital Media Advertising 84,947.24 -100,143.85 0.00 0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00 18,000.00 7/1/2022 po PO 02501 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 ITEM NUMBER: B-5 DATE: 11/16/22 ATTACHMENT: 2 Page 113 of 118 11/02/2022 CITY OF ATASCADERO 5:13PM expdetl.rpt Expenditure Detail Report 07/01/2022 through 09/30/2022 Periods: 0 through 3 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6077060 Advertising (Continued) 3,750.00 7/1/2022 ap IN 220072 235Line Description: 2022 SPONSORSHIP Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 171586 2,500.00 9/30/2022 ap IN 11039 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172730 -2,500.00 9/30/2022 po LI 11039 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172730 6,250.00 6,250.00 0.000000.6077060 Advertising 15,500.00 -21,750.00 0.00 Total Advertising 73.88 21,446.61 21,446.61 100,447.24 43,106.15 165,000.00 0000.6400000 Operating Supplies Total Operating Supplies 0.00 0.00 0.00 0.00 0.00 0.00 0000.6500000 Contract Services 0000.6500000 Contract Services 0.00 0.00 145,000.00 0.00 145,000.00 0.00 0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00 82,000.00 7/1/2022 po PO 02501 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 7,336.80 7/31/2022 ap IN 10946 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172458 ITEM NUMBER: B-5 DATE: 11/16/22 ATTACHMENT: 2 Page 114 of 118 11/02/2022 CITY OF ATASCADERO 5:13PM expdetl.rpt Expenditure Detail Report 07/01/2022 through 09/30/2022 Periods: 0 through 3 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6501125 Promotions Consultants (Continued) -7,336.80 7/31/2022 po LI 10946 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 9,367.50 8/31/2022 ap IN 11005 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172458 -9,367.50 8/31/2022 po LI 11005 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 0 8,495.00 9/30/2022 ap IN 11039 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172730 -8,495.00 9/30/2022 po LI 11039 235Line Description: DESTINATION MARKETING SERVICES Vendor: 06479 VERDIN Check # 172730 25,199.30 25,199.30 0.000000.6501125 Promotions Consultants 56,800.70 -82,000.00 0.00 0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00 2,291.67 7/1/2022 je GJ JE23 07-04 235Line Description: ATBID Admin Service Fee - July 2,291.67 8/1/2022 je GJ JE23 08-01 235Line Description: ATBID Admin Service Fee - Aug 2,291.67 9/1/2022 je GJ JE23 09-01 235Line Description: ATBID Admin Service Fee - Sept 6,875.01 6,875.01 0.000000.6509010 Other Professional Services 0.00 -6,875.01 0.00 ITEM NUMBER: B-5 DATE: 11/16/22 ATTACHMENT: 2 Page 115 of 118 11/02/2022 CITY OF ATASCADERO 5:13PM expdetl.rpt Expenditure Detail Report 07/01/2022 through 09/30/2022 Periods: 0 through 3 Atascadero Tourism Bus Improv Dist235 Atascadero Tourism Bus Improv Dist Fund635 Atascadero Tourism Bus Improv Dist0000 Prct Used Balance Year-to-date Encumbrances Year-to-date Expenditures Expenditures Adjusted Appropriation Account Number 0000.6509032 Additional Promotional Services 0.00 0.00 0.00 0.00 0.00 0.00 10,000.00 8/18/2022 ap IN 705 235Line Description: ATASCADERO FALL FEST GRANT~ Vendor: 08621 EN FUEGO EVENTS Check # 172131 10,000.00 10,000.00 0.000000.6509032 Additional Promotional Services 0.00 -10,000.00 0.00 Total Contract Services 68.19 42,074.31 42,074.31 56,800.70 46,124.99 145,000.00 0000.6600000 Professional Development 0000.6600000 Professional Development 0.00 0.00 450.00 0.00 450.00 0.00 Total Professional Development 0.00 0.00 0.00 0.00 450.00 450.00 0000.6740000 Business Development Total Business Development 0.00 0.00 0.00 0.00 0.00 0.00 0000.6900000 Department Service Charges 0000.6900000 Administration 0.00 0.00 2,920.00 0.00 2,920.00 0.00 Total Department Service Charges 0.00 0.00 0.00 0.00 2,920.00 2,920.00 70.39 63,520.92 63,520.92 157,247.94 92,851.14 313,620.00Total Atascadero Tourism Bus Improv Dist Grand Total 63,520.92 63,520.92 70.39 157,247.94 92,851.14 313,620.00 ITEM NUMBER: B-5 DATE: 11/16/22 ATTACHMENT: 2 Page 116 of 118 September 15, 2022 Marketing Budget Visit Atascadero | Budget: $206,000 Detailed Spending Actual Actual Actual Actual Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj. Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Remaining Strategy/Planning/Meetings $21,600 $902 $2,003 $1,485 $1,875 $1,900 $1,835 $1,800 $1,800 $2,000 $2,000 $2,000 $2,000 $21,600 $0 Marketing Plan $5,000 $1,080 $1,110 $285 $1,974 $551 -------$5,000 $0 Creative Developement $36,000 $2,615 $2,565 $3,510 $5,715 $2,095 $5,000 $3,000 $3,000 $2,500 $2,000 $2,000 $2,000 $36,000 $0 Website Updates $5,000 -$510 $241 -$1,500 $1,500 $249 -$500 --$500 $5,000 $0 Social Media $19,200 $1,590 $1,605 $1,590 $1,605 $1,605 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,605 $19,200 $0 Email Marketing $12,000 $979 $1,014 $939 $1,014 $1,054 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 $0 Public Relations $5,000 -$345 $256 $105 $1,000 $794 -$1,500 --$1,000 -$5,000 $0 Media Planning $4,200 $330 $375 $348 $345 $352 $350 $350 $350 $350 $350 $350 $350 $4,200 $0 Media Buy $98,000 $537 $425 $16,113 $16,081 $9,044 $6,800 $7,000 $8,800 $8,800 $8,800 $8,800 $6,800 $98,000 $0 Summary: Actual to Budget Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL TOTAL Invoice Totals $206,000 $8,033 $9,952 $24,767 $28,714 $19,101 $18,879 $14,999 $18,050 $16,750 $15,750 $16,750 $14,255 $206,000 Added Value $930 $930 ITEM NUMBER: B-5 DATE: 11/16/22 ATTACHMENT: 3 Page 117 of 118 City of Atascadero Tourism Report Transient Occupancy Tax Revenues Jul-Sep Oct-Dec Jan-Mar Apr-Jun 1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$ Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$ Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$ Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$ Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$ Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$ Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$ Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$ Fiscal Year 2022 *624,858.40$ 498,063.04$ 388,893.34$ 608,647.68$ 2,120,462.46$ Fiscal Year 2023 *611,040.56$ 611,040.56$ * This report includes receipts in their correct quarter, not in the quarter received. It will not be the same as the City's financial statements ITEM NUMBER: B-5 DATE: 11/16/22 ATTACHMENT: 4 Page 118 of 118