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ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, September 21, 2022 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR:
1. ATBID Draft Action Minutes – August 17, 2022
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the August
17, 2022 meeting. [City Staff]
B. BUSINESS ITEMS:
1. Spaceport Presentation
▪ Recommendation: ATBID Board receive and file the attached presentation
regarding the planned development of a spaceport in the City of El Paso de
Robles. [City of El Paso de Robles]
▪ Fiscal impact: None.
2. Ad Hoc Committee for Budget Cycle, Emergency Contingency and Reserves
Update
▪ Recommendation: ATBID Board provide staff direction regarding possible
assignment of an ad hoc committee for the upcoming budget cycle, contingency
funds for emergencies, and clarification on financial reserves. [City]
▪ Fiscal impact: None.
Page 1 of 43
3. Budget Overview & Monthly Report
▪ Recommendation: ATBID Board receive and file Budget Overview and Monthly
Report. [City/Verdin]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board and Marketing Committee updates. [Visit SLO CAL/Verdin/City
Manager’s Office]
2. City business and administrative update. [City]
3. Hipcamp TOT compliance. [City]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Quarterly check in on HdL STR Compliance program. (October)
2. Event sponsorship letter/mailing to solicit for future events, e.g., Cider Festival,
Wine Speak, etc. (October)
3. New event sponsorship opportunities presentation by City. (October)
4. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor. (November)
F. ADJOURNMENT
Page 2 of 43
ITEM NUMBER: A-1
DATE: 09/21/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Wednesday, August 17, 2022 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:36 P.M.
ROLL CALL:
Present: Chairperson Harden, Vice Chairperson Ketchum, Board Member
Alexander, Board Member O’Malley, and Board Member Sohi
Absent: None
Staff Present: Deputy City Manager Terrie Banish, Deputy City Clerk Dillon James,
and Marketing Consultant Ashlee Akers
APPROVAL OF AGENDA:
MOTION: By Board Member O’Malley and seconded by Board Member
Alexander to approve the agenda.
Motion passed 5:0 by a roll call vote.
PUBLIC COMMENT:
Chairperson Harden opened the Public Comment period.
The following citizens provided public comment: None.
Chairperson Harden closed the Public Comment period.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – June 15, 2022
▪ Recommendation: ATBID Board approve the Draft Action Minutes of the June 15,
2022 meeting. [City Staff]
Page 3 of 43
ITEM NUMBER: A-1
DATE: 09/21/22
MOTION: By Board Member O’Malley and seconded by Vice Chairperson
Ketchum to approve the consent calendar.
Motion passed 5:0 by a roll call vote.
B. BUSINESS ITEMS:
1. 2022 IPW Conference Experience & Budget Recap
▪ Recommendation: ATBID Board receive and file the 2022 International Pow Wow
(IPW) Conference experience and budget recap. [City/Verdin]
▪ Fiscal impact: None.
Deputy City Manager Terrie Banish and Marketing Consultant Ashlee Akers presented this
item and answered questions from the Board.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The 2022 IPW Conference Experience & Budget Recap was received and
filed.
2. 25th Annual Atascadero Lakeside Wine Festival Marketing & Event Recap
▪ Recommendation: ATBID Board receive and file the 25th Annual Atascadero
Lakeside Wine Festival marketing and event recap. [City]
▪ Fiscal impact: None.
Atascadero Chamber of Commerce President and CEO Josh Cross presented this item and
answered questions from the Board.
The Board expressed a preference that the Lakeside Wine Festival potentially take place
during a different weekend; although the Festival has traditionally taken place during the last
weekend in June, that particular weekend is already impacted by increased lodging
occupancy and general tourism without the Festival. Mr. Cross informed the Board that the
dates for the 2023 Festival are already determined but that the preference of the Board will
be considered by the Chamber in future years.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The 25th Annual Atascadero Lakeside Wine Festival Marketing & Event
Recap was received and filed.
Page 4 of 43
ITEM NUMBER: A-1
DATE: 09/21/22
3. 2022 Mid-State Fair Sponsorship Recap
▪ Recommendation: ATBID Board receive and file the 2022 Mid-State Fair
Sponsorship recap. [City]
▪ Fiscal Impact: None.
Deputy City Manager Terrie Banish presented this item and answered questions from the
Board.
Citing local feedback, Deputy City Manager Banish and the Board agreed that ATBID and
City Staff should explore additional transportation options for the 2023 Mid-State Fair.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed public comment.
The 2022 Mid-State Fair Sponsorship Recap was received and filed.
4. VisitAtascadero.com Brand Refresh Update & Q4 Marketing Update
▪ Recommendation:
1. ATBID Board discuss and provide staff direction for the new brand refresh
2. Receive and file Q4 Marketing Update. [City/Verdin]
▪ Fiscal Impact: None.
Deputy City Manager Terrie Banish and Marketing Consultant Ashlee Akers presented this
item and answered questions from the Board.
Deputy City Manager Banish informed the Board that substantial changes to the branding
of Visit Atascadero will require City Council approval. Bearing this in mind, the Board agreed
to minor changes that fall within the scope of ATBID’s authority.
During the presentation of this item, Board Member O’Malley stepped out of the ATBID
Board meeting at 3:45 P.M. and returned at 3:52 P.M.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed the Public Comment period.
The VisitAtascadero.com Brand Refresh Update & Q4 Marketing Update was
received and filed.
5. Budget Overview & Monthly Report
▪ Recommendation: ATBID Board receive and file Budget Overview and Monthly
Report. [City/Verdin]
▪ Fiscal Impact: None.
Page 5 of 43
ITEM NUMBER: A-1
DATE: 09/21/22
Deputy City Manager Terrie Banish and Marketing Consultant Ashlee Akers presented this
item and answered questions from the Board.
The Board requested additional information on ATBID’s budget, contingency funds for future
unexpected expenses, and the state of ATBID’s financial reserves. Deputy City Manager
Banish advised that ATBID’s funds cannot be reallocated to any other department in the
City, that ATBID’s “reserves” are actually the ending balance of the previous budget cycle,
and that ATBID can petition City Council for use of contingency funds if a future financial
crisis were to befall the Board. The Board and Deputy City Manager Banish agreed to revisit
this topic at the September ATBID Board meeting.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed the Public Comment period.
The Budget Overview & Monthly Report was received and filed.
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Verdin/City
Manager’s Office]
2. City Business & Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS: None.
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Spaceport presentation by City of Atascadero’s Deputy Director of Economic &
Community Development, Loreli Cappel, and City of El Paso de Robles’ Economic
Development Manager, Paul Sloan. (September)
2. Quarterly check in on HdL STR compliance program. (September)
3. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor.
4. Itemized budget item discussion for reserves.
5. Event sponsorship letter/mailing to solicit for future events, e.g., Cider Festival,
Wine Speak, etc.
F. ADJOURNMENT
Chairperson Harden adjourned the meeting at 4:40 P.M.\
MINUTES PREPARED BY:
______________________________________
Dillon Dean James
Deputy City Clerk
APPROVED:
Page 6 of 43
ITEM NUMBER: B-1
DATE: 09/21/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Spaceport Presentation
RECOMMENDATION:
ATBID Board receive and file the attached presentation regarding the planned development
of a spaceport in the City of El Paso de Robles.
DISCUSSION:
The City of El Paso de Robles is currently working on developing an air and spaceport at
the Paso Robles Municipal Airport to create quality jobs and diversify the economy for Paso
Robles and the entire North County region. A spaceport will allow for a horizontal (rather
than vertical) launch for aircraft bound for space, carrying satellites and other vital
equipment into orbit.
The City of El Paso de Robles will study the potential to utilize existing infrastructure and
resources to create an opportunity to align with the regional space effort at Vandenberg
Space Force Base. Following the study, the City of El Paso de Robles will develop an
operation plan for the air and spaceport and will submit a proposal to the Federal Aviation
Administration (FAA) to become a licensed facility. Upon approval, this initiative will create
an ecosystem of research and development in aerospace and advanced manufacturing, aid
in business attraction, and provide living wage job opportunities to our local workforce.
The attached presentation is intended to provide the ATBID Board with an overview of the
project and how it will cause a positive impact to the North County region with our continued
focus on economic development.
FISCAL IMPACT:
None.
ATTACHMENT:
Spaceport Presentation
Page 7 of 43
Paso Robles Air & Spaceport
A CONCEPT FOR THE FUTURE:
Economic
Development & Diversification
ITEM NUMBER: B-1
DATE 09/21/22
ATTACHMENT: 1
Page 8 of 43
The Paso Robles Response
Study the potential to utilize existing infrastructure and resources to create an opportunity
to align with the REACH Space effort
Create jobs that align with the development of the Space sector and the developing
Tech Corridor
Mayors Goal : Optimize our City's potential to participate in regional development plans,
specifically in the area of the growing global commercial space transportation industry
ITEM NUMBER: B-1
DATE 09/21/22
ATTACHMENT: 1
Page 9 of 43
Now 14 commercial spaceports in the US
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What we
are NOT
talking
about…
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New Payload Delivery
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What we are
working on for
Paso Robles…
Build out Tech Corridor and Spaceport Work with Space Companies to formalize and expand opportunities offered at Paso Robles Air & Spaceport
Economic Development Plan Work with REACH to develop a supporting Economic Development Plan
Submit to FAA for License Submit proposal to FAA for Paso Airport to become a licensed Spaceport
Submit for Comment Submit proposal to Airport Commission and City Council
Develop the Spaceport Concept Develop an operations plan for Paso Air and Spaceport to develop a regional Air & Spaceport support structure
ITEM NUMBER: B-1
DATE 09/21/22
ATTACHMENT: 1
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Letters of Intent (LOI)
ITEM NUMBER: B-1
DATE 09/21/22
ATTACHMENT: 1
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California Announces New
Space Industry Task Force
•Attracting new businesses, including international businesses
•Growing California’s workforce and providing more well-paying jobs
•Expanding research and development in aerospace and advanced
manufacturing
•Building more testing and launch capability
•Working with California’s higher education
•Creating new models for public/private cooperation
ITEM NUMBER: B-1
DATE 09/21/22
ATTACHMENT: 1
Page 27 of 43
Questions
Photo credit: Jeff Johnson
ITEM NUMBER: B-1
DATE 09/21/22
ATTACHMENT: 1
Page 28 of 43
ITEM NUMBER: B-2
DATE: 09/21/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Ad Hoc Committee for Budget Cycle, Emergency Contingency
and Reserves Update
RECOMMENDATION:
ATBID Board provide staff direction regarding possible assignment of an ad hoc
committee for the upcoming budget cycle, contingency funds for emergencies, and
clarification on financial reserves.
DISCUSSION:
The ATBID Board has expressed an interest in adding a line item to the budget that
earmarks reserves, which would be termed a “contingency emergency fund.” This request
also includes the need to review the ATBID budgeting process, financial terms used in
budgeting, and an update of the ATBID’s financial reserves.
ATBID Reserve Policy Resolution
In April 2020, the ATBID Board created an ad hoc committee to review the emergency
funds that may be needed in the future, should an emergency take place and money
needs to be accessed quickly. In the April meeting, the ad hoc committee reported that
they had met with Mayor Heather Moreno, City Manager Rachelle Rickard, and Finance
Director Jeri Rangel to discuss the goals and course of action to allocate a pre-determined
amount of the reserve funds to a contingency emergency fund. The update presented will
direct a draft recommendation that will be provided to the Board for approval, and then
for City Staff to take to City Council for approval.
In the ATBID meeting in May 2020, City Manager Rickard explained a Draft Resolution
that would ensure the ATBID Board and the City could promptly respond to any
circumstances that might affect the lodging and tourism businesses in Atascadero and
would set a Reserve Policy for the ATBID. The ATBID Board voted to recommend to City
Council to adopt the resolution as presented through a consent calendar action. At the
June 9, 2020 City Council meeting the Council approved the resolution establishing a
reserve policy for the ATBID. The Resolution is attached for reference.
For the upcoming two-year budget cycle, 2023/2024 and 2024/2025, there will be an
opportunity to add a “Contingency Fund” line item for these emergencies. If an Ad Hoc
Committee is assigned for the new ATBID Budget Cycle, then this is one of the budget
Page 29 of 43
ITEM NUMBER: B-2
DATE: 09/21/22
items that the committee can work on to establish a dollar amount for this line item and
bring it back to the ATBID Board for approval.
Budgeting Review: Fund Analysis & Reserves
Every two years, the City plans the next two-year budget, 2023-2025. The planning for
the next two-year budget cycle will go to Council in January 2023. At this time, we look at
what was budgeted and what was actually expended over the past two years. We also
estimate what we think the actual revenues and expenses will be for the current fiscal
year based on revenues and expenditures to date along with expected
revenues/expenditures through the end of the year. Based on the historical information,
the goals of the ATBID, and the projected revenues for the upcoming two years, budget
request amounts are generated.
The budget requests are the financial plan for the ATBID for the next two years. The
request will have not only what revenue is expected by type of revenue, it also details out
the ATBID’s plan for where its funds will be expended, whether it be for advertising, office
expense, Verdin contract, etc. The budget requests should be based on the planned
strategy of the ATBID for the next two years and should be carefully determined by the
ATBID Board.
There will be an oral presentation by Finance Director, Jeri Rangel, that will review the
steps of budgeting process, ATBID’s current Fund Balance, and any other questions the
ATBID Board would like to review and discuss.
Budgeting Timeline:
Budgeting cycle kick off for 2023-2025 – City Council: January 2023
Budget estimate worksheets to staff: February 2023
Budget estimates due to Finance: March 2023
Budget Terms:
Accrual Accounting: City is on an accrual accounting basis where revenue or expenses
are recorded when the transaction occurs rather than when the money was exchanged.
If the budget year ends June 30th, and an invoice is paid in July for services performed in
March, the expense is applied to March. This means, the numbers for the fiscal year are
not final on June 30th until the books are closed, which is typically in October/November.
Beginning Available Balance: This is the beginning fund balance that represents the
available spendable resources of the fund. The beginning balance on the spreadsheet is
moved from the “Ending Available Balance” the year prior on the fund analysis
spreadsheet. Remember that because the ATBID is on the accrual basis of accounting,
the financial year will not be closed and so the Beginning Fund Balance for the upcoming
budget year will be an estimated number.
Ending Fund Balance (Reserves): The ending fund balance represents the available
spendable resources at the end of the year. This is the net of the “Beginning Fund
Balance” plus the actual revenues earned less the actual amount spent. On the Fund
Analysis spreadsheet, this is the “Ending Available Balance” that is carried over to the
Beginning Available Balance for the following year. Think of this as your piggy bank or
the amount that you own.
Page 30 of 43
ITEM NUMBER: B-2
DATE: 09/21/22
Budget: Budget is your financial plan for the year. Government funds require a
budget/financial plan and state regulations do not allow you to spend more than you have
planned to spend in the adopted budget without it being approved by the City Council in
a public meeting. While the ATBID can recommend any number that they are comfortable
with in their Budget Request, once the Council adopts the Budget Request, any increases
to that total number must be approved by the City Council prior to actually spending the
funds.
Contingency: A specific expenditure line item in the budget, similar to Office Expenses,
Advertising, etc. The difference is a contingency is a planned expenditure for something
unknown.
Budgeted Column on Fund Analysis Worksheet: The amount that is budgeted and
approved by City Council as the official working budget (typically for the current fiscal
year).
Estimated Column on Fund Balance Worksheet: What we are thinking what our actual
will be for the current fiscal year based on the information that we have available to us on
the day that we print the Fund Analysis.
Requested Column on Fund Balance Worksheet: These are the amounts that the ATBID
is recommending as their fiscal plan/budget for the City Council to adopt. These are the
amounts that are typically adopted as the formal budget.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. City Council June 9, 2020 ATBID Reserve Policy Staff Report
2. ATBID Reserve Policy Resolution
3. ATBID Fund Analysis
4. Excerpt from 20-21 City Audited Financial Statements for ATBID Fund
Page 31 of 43
ITEM NUMBER: B-2
DATE:
ATTACHMENT:
09/21/22
1
Atascadero City Council
Staff Report – Administrative Services Department
Mid-Cycle Budget Revisions for the
Atascadero Tourism Business Improvement District
RECOMMENDATION:
The Atascadero Tourism Business Improvement District Board recommends Council:
Adopt Draft Resolution establishing a Reserve Policy for the Atascadero Tourism
Business Improvement District.
DISCUSSION:
The Atascadero Tourism Business Improvement District (ATBID) Board formed an Ad
Hoc Committee to discuss the goals and course of action to allocate a pre-determined
amount of ATBID reserve funds to a contingency emergency fund.
It is the ATBID Board’s desire to be able to respond quickly in the event of a natural or
fiscal emergency or other significant event. The City Council has the sole authority to
authorize the budget of all funds under the City’s care, and adopts a budget for the ATBID
fund every two years along with the City’s budget cycle. At any time in the interim, the
City Council may increase the ATBID budget to respond to emergency situations. The
ATBID Board wants assurance that the City will respond quickly; if necessary freeing
ATBID reserves, in incidents that are expected to have a significant effect on tourism.
Adoption of the attached Draft Resolution would ensure that the ATBID Board and City
have the ability to promptly respond to any circumstances that might affect the lodging
and tourism businesses in Atascadero and sets the Reserve Policy for the ATBID. The
Reserve Policy would require that the fund reserve levels:
• be evaluated during the two-year budget cycle process
• have no upper limit
• have a lower limit of 20% of budgeted ATBID expenditures
In the event of an emergency, the ATBID reserve level may fall below the lower limit as
long as within six months of the event, the ATBID Board adopts a long-term plan to bring
the reserve level back up.
Page 32 of 43
ITEM NUMBER: B-2
DATE:
ATTACHMENT:
09/21/22
1
The Draft Resolution also pledges that the City Council will act quickly and with urgency
in the event of natural, fiscal or other emergencies affecting tourism in Atascadero.
FISCAL IMPACT:
None.
ATTACHMENT:
Draft Resolution – Establishing a Reserve Policy for the Atascadero Tourism Business
Improvement District
Page 33 of 43
n.
RESOLUTION NO. 2020-034
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ATASCADERO, CALIFORNIA, ESTABLISHING A RESERVE POLICY
FOR THE ATASCADERO TOURISM BUSINESS
IMPROVEMENT DISTRICT
WHEREAS, reserves are a function of revenues, expenses and remaining fund balances; and
WHEREAS, fiscal stability is a critical factor in the overall health and sustainability of the
Atascadero Tourism Business Improvement District (ATBID); and
WHEREAS, sound financial management includes the practice and discipline of
maintaining adequate reserve funds; and
WHEREAS, it is ATBID's desire to maintain a sufficient level of reserve funds to provide
for the continuation of ATBID operations in the event of natural or fiscal emergencies or other
significant event; and
WHEREAS, the prudent level of reserves is not a static number or percentage of ATBID
expenditures, but instead is a function ofthe economic climate, exposure to risk, and cash flow needs;
and
WHEREAS, the City Council may increase the ATBID budget to respond to natural or fiscal
emergencies or other significant events affecting, or potentially affecting, lodging and tourism
businesses; and
WHEREAS, the City Council desires that the ATBID has the ability to promptly anticipate
and/or quickly respond to events or circumstances that may or will affect lodging and tourism
businesses; and
WHEREAS, the ATBID Board has requested assurance that in the event ofa natuiial or fiscal
emergency, or other significant event, the City will do all within its power toinsure in that the ATBID
has access to all of its funds on hand if necessary. = _
NOW, THEREFORE BE IT RESOLVED, by the City Council of the City Qf Atascadero:
SECTION 1. Reserves should be evaluated, funding goals considered and heaccumulation
and/or expenditure of reserves determined as part of adoption of the biennial budget.
SECTION 2. As part of the biennial budget process, three key measurements should be
evaluated both independently and in conjunction with one another to determine the prudent level
of ATBID Fund Reserves for that two-year budget cycle:
PER 1. State of the economy
2. Cash flow needs
3. Costs of potential natural disasters and emergencies or other significant events
ITEM NUMBER: B-2
DATE 09/21/22
ATTACHMENT: 2
Page 34 of 43
of Atascadero
No. 2020-034
Page 2 of 2
SECTION 3. There shall be no upper limit on the amount of ATBID Fund Reserve; rather n
reserve levels shall be set based on the criteria set in Section 2. The lower limit should be no less than
20% of budgeted ATBID expenditures
SECTION 4. In the event of natural or fiscal emergencies or other significant events, the
City Council will act quickly and with urgency to address ATBID budget concerns so that the ATBID
Board has the ability to promptly anticipate and/or quickly respond to such events.
SECTION 5. In the event of natural or fiscal emergencies or other significant events, the
ATBID Fund Reserve level may fall below the lower limit of 20% of budgeted ATBID expenditures;
however, within 6 months of the declared emergency, the ATBID Board shall adopt a long-term
financial plan to bring the ATBID Fund Reserves up to the minimum level prescribed above.
SECTION 6. The City Manager and Director of Administrative Services are hereby.
authorized and directed to implement the policy hereby established.
PASSED AND ADOPTED at a regular meeting of the City Council held on the 9th day ofJune, 2020.
On motion by Council Member Fonzi and seconded by Council Member Funk, the foregoing
Resolution is hereby adopted in its entirety on the following roll call vote:
AYES: Council Members Bourbeau, Fonzi, Funk, Newsom and Mayor Moreno ON"
NOES: None
ABSENT: None
ABSTAIN: None
CITY OF ATASCADERO
Heather Moreno, Mayor
Qof Lira K. (ti ensen, City Clerk
APPROVED /TO FORM:
Brian Pierik, City Attorney
ITEM NUMBER: B-2
DATE 09/21/22
ATTACHMENT: 2
Page 35 of 43
FUND ANALYSIS
Atascadero Tourism Business Improvement District (ATBID) Fund
FUND TYPE
235 Special Revenue
2018-2019 2019-2020 2020-2021 2020-2021 2021-2022 2022-2023
ACTUAL ACTUAL BUDGETED ESTIMATED REQUESTED REQUESTED
REVENUES
Taxes and Assessments 278,184$ 224,608$ 326,770$ 248,780$ 292,320$ 298,170$
Fines and Forfeitures - 133 - - - -
Revenue From Use of Money 9,631 10,721 4,670 5,150 6,950 6,640
Total Revenues 287,815 235,462 331,440 253,930 299,270 304,810
EXPENSES
Operations (325,408) (242,881) (316,450) (177,740) (308,540) (313,620)
Total Expenses (325,408) (242,881) (316,450) (177,740) (308,540) (313,620)
Net Income (37,593) (7,419) 14,990 76,190 (9,270) (8,810)
BEGINNING AVAILABLE BALANCE 318,679 281,086 256,830 273,670 349,860 340,590
ENDING AVAILABLE BALANCE 281,086$ 273,667$ 271,820$ 349,860$ 340,590$ 331,780$
ITEM NUMBER: B-2
DATE 09/21/22
ATTACHMENT: 3
Page 36 of 43
CITY OF ATASCADEROATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT FUNDSCHEDULE OF REVENUES, EXPENDITURES, AND CHANGES IN FUND BALANCEBUDGET AND ACTUALFor the Fiscal Year Ended June 30, 2021OriginalFinalActual AmountsRevenues:Tourism assessments326,770$ 326,770$ 277,287$ (49,483)$ Interest income4,670 4,670 2,027 (2,643) Total revenues331,440 331,440 279,314 (52,126) Expenditures:Office expense1,000 1,000 - 1,000 Advertising160,000 160,000 43,142 116,858 Operating Supplies500 500 - 500 Contract services151,250 151,250 106,295 44,955 Professional Development430 430 - 430 Administration3,270 3,270 2,774 496 Total expenditures316,450 316,450 152,211 164,239 Net change in fund balance14,990$ 14,990$ 127,103 112,113$ Fund balance, June 30, 2020273,667 Fund balance, June 30, 2021400,770$ BudgetVariance with Final Budget Positive (Negative)ITEM NUMBER: B-2 DATE 09/21/22ATTACHMENT: 4 Page 37 of 43
ITEM NUMBER: B-3
DATE: 09/21/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Budget Overview & Monthly Report
RECOMMENDATION:
ATBID Board receive and file Budget Overview and Monthly Report.
DISCUSSION:
The ATBID summary and expenditure report shows the expenditures that have been
submitted through August 2022. The FY 2021-22 report has not been finalized and will
continue to be updated as the City is on an accrual basis.
The ATBID/Verdin Marketing Expenditure Report is also included for 2022-2023, showing
the budget details for the year ahead. In addition, the Tourism TOT Report is included
showing the TOT revenues to date.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Summary FY 21-22
2. ATBID Expenditure Detail Report 21-22
3. ATBID Verdin Marketing Budget & Expenditure Report 22-23
4. Tourism TOT Report (8.5.22)
Page 38 of 43
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2022-2023 BUDGETED
2017-2018 2018-2019 2019-2020 6/30/2021 6/30/2022*through 07/31/2022 2022-2023
REVENUES
41530.6300 Taxes and Assessments 275,295$ 278,184$ 224,609$ 277,287$ 409,110$ -$ 298,170$
45920.0003 Assessment Penalties - - 133 - 918 - -
46110.0000 Investment Earnings 1,580 9,631 10,720 2,027 - - 6,640
Total Revenue 276,875 287,815 235,462 279,314 410,028 - 304,810
EXPENSES
6050000 Office Expense - - - - 264 - 250
6070000 Advertising 144,521 178,720 120,110 43,142 127,366 3,798 165,000
6400000 Operating Supplies - - - - - - -
6500000 Contract Services **172,938 143,482 120,525 106,295 143,436 2,292 145,000
6600000 Professional Development 425 425 - - 731 - 450
6740000 Business Development 3,000 - - - - - -
6900000 Administration 2,753 2,782 2,246 2,774 4,100 - 2,920
Total Expenses 323,636 325,408 242,881 152,211 275,898 6,090 313,620
NET INCOME/(LOSS)(46,761) (37,593) (7,419) 127,103 134,130 (6,090) (8,810)
BEGINNING AVAILABLE BALANCE 365,441 318,679 281,086 273,667 400,770 534,900 256,830
ENDING AVAILABLE BALANCE 318,679$ 281,086$ 273,667$ 400,770$ 534,900$ 528,810$ 248,020$
*Actual numbers are unaudited, not yet finalized and are subject to change
**Contract Services
Administrative Services Fee 2,292$
2,292$
Atascadero Tourism Business Improvement District (ATBID) Fund
9/7/2022
ITEM NUMBER: B-3
DATE 09/21/22
ATTACHMENT: 1
Page 39 of 43
09/07/2022
CITY OF ATASCADERO
10:26AM
expdetl.rpt Expenditure Detail Report
07/01/2022 through 07/31/2022
Periods: 0 through 1
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 250.00 0.00 250.00 0.00
Total Office Expense 0.00 0.00 0.00 0.00 250.00 250.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 165,000.00 0.00 165,000.00 0.00
0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00
100,000.00 7/1/2022 po PO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 7/1/2022 ap IN 13719
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 171724
47.95 47.95 0.000000.6077025 Digital Media Advertising 100,000.00 -100,047.95 0.00
0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00
18,000.00 7/1/2022 po PO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3,750.00 7/1/2022 ap IN 220072
235Line Description: 2022 SPONSORSHIP
Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 171586
3,750.00 3,750.00 0.000000.6077060 Advertising 18,000.00 -21,750.00 0.00
Total Advertising 73.82 3,797.95 3,797.95 118,000.00 43,202.05 165,000.00
0000.6400000 Operating Supplies
ITEM NUMBER: B-3
DATE 09/21/22
ATTACHMENT: 2
Page 40 of 43
09/07/2022
CITY OF ATASCADERO
10:26AM
expdetl.rpt Expenditure Detail Report
07/01/2022 through 07/31/2022
Periods: 0 through 1
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
Total Operating Supplies 0.00 0.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 145,000.00 0.00 145,000.00 0.00
0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00
82,000.00 7/1/2022 po PO 02501
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
0.00 0.00 0.000000.6501125 Promotions Consultants 82,000.00 -82,000.00 0.00
0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00
2,291.67 7/1/2022 je GJ JE23 07-04
235Line Description: ATBID Admin Service Fee - July
2,291.67 2,291.67 0.000000.6509010 Other Professional Services 0.00 -2,291.67 0.00
Total Contract Services 58.13 2,291.67 2,291.67 82,000.00 60,708.33 145,000.00
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 450.00 0.00 450.00 0.00
Total Professional Development 0.00 0.00 0.00 0.00 450.00 450.00
0000.6740000 Business Development
Total Business Development 0.00 0.00 0.00 0.00 0.00 0.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 2,920.00 0.00 2,920.00 0.00
Total Department Service Charges 0.00 0.00 0.00 0.00 2,920.00 2,920.00
65.71 6,089.62 6,089.62 200,000.00 107,530.38 313,620.00Total Atascadero Tourism Bus Improv Dist
Grand Total 6,089.62 6,089.62 65.71 200,000.00 107,530.38 313,620.00
ITEM NUMBER: B-3
DATE 09/21/22
ATTACHMENT: 2
Page 41 of 43
September 15, 2022
Marketing Budget
Visit Atascadero | Budget: $206,000
Detailed Spending Actual Actual Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Remaining
Strategy/Planning/Meetings $21,600 $902 $2,003 $2,000 $1,895 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $2,000 $2,000 $21,600 $0
Marketing Plan $5,000 $1,080 $1,110 $2,810 ---------$5,000 $0
Creative Developement $36,000 $2,615 $2,565 $6,000 $5,820 $2,000 $5,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $36,000 $0
Website Updates $5,000 -$510 $1,000 $1,990 -$500 --$500 --$500 $5,000 $0
Social Media $19,200 $1,590 $1,605 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,605 $19,200 $0
Email Marketing $12,000 $979 $1,014 $1,007 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $12,000 $0
Public Relations $5,000 -$345 $1,155 -$1,000 --$1,500 --$1,000 -$5,000 $0
Media Planning $4,200 $330 $375 $350 $350 $350 $350 $350 $350 $350 $350 $350 $345 $4,200 $0
Media Buy $98,000 $537 $425 $12,000 $12,000 $12,000 $5,000 $5,000 $10,500 $12,000 $12,000 $10,500 $6,037 $98,000 $0
Summary: Actual to Budget
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL TOTAL
Invoice Totals $206,000 $8,033 $9,952 $27,922 $24,655 $19,750 $15,250 $11,750 $18,750 $19,250 $18,750 $18,450 $13,487 $205,999
Added Value $930 $930
ITEM NUMBER: B-3
DATE 09/21/22
ATTACHMENT: 3
Page 42 of 43
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$
Fiscal Year 2022 624,234.50$ 498,063.24$ 362,957.30$ 558,570.80$ 2,043,825.84$
ITEM NUMBER: B-3
DATE 09/21/22
ATTACHMENT: 4
Page 43 of 43