HomeMy WebLinkAboutTBID_2022-08-17_AgendaPacket
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, August 17, 2022 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR:
1. ATBID Draft Action Minutes – June 15, 2022
▪ Recommendation: ATBID Board approve the June 15, 2022 Draft ATBID Regular
Meeting Minutes. [City Staff]
B. BUSINESS ITEMS:
1. 2022 IPW Conference Experience & Budget Recap
▪ Recommendation: ATBID Board receive and file the 2022 International Pow
Wow (IPW) Conference experience and budget recap. [City/Verdin]
▪ Fiscal impact: None.
2. 25th Annual Atascadero Lakeside Wine Festival Marketing & Event Recap
▪ Recommendation: ATBID Board receive and file the 25th Annual Atascadero
Lakeside Wine Festival marketing and event recap. [City]
▪ Fiscal impact: None.
Page 1 of 65
3. 2022 Mid-State Fair Sponsorship Recap
▪ Recommendation: ATBID Board receive and file the 2022 Mid-State Fair
Sponsorship recap. [City]
▪ Fiscal impact: None.
4. VisitAtascadero.com Brand Refresh Update & Q4 Marketing Update
▪ Recommendation:
1. ATBID Board discuss and provide staff direction for the new brand refresh
2. Receive and file Q4 Marketing Update. [City/Verdin]
▪ Fiscal Impact: None.
5. Budget Overview & Monthly Report
▪ Recommendation: ATBID Board receive and file Budget Overview and Monthly
Report. [City/Verdin]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Verdin/City
Manager’s Office]
2. City Business & Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Spaceport presentation by City of Atascadero’s Deputy Director of Economic &
Community Development, Loreli Capel, and City of El Paso de Robles’ Economic
Development Manager, Paul Sloan. (September)
2. Quarterly check in on HdL STR Compliance program. (September)
3. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor.
4. Itemized budget item discussion for reserves.
5. Event sponsorship letter/mailing to solicit for future events, e.g., Cider Festival,
Wine Speak, etc.
F. ADJOURNMENT
Page 2 of 65
ITEM NUMBER: A-1
DATE: 08/17/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Wednesday, June 15, 2022 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:34 p.m.
ROLL CALL:
Present: Chairperson Harden, Vice Chairperson Ketchum, and Board Member
Alexander
Absent: Board Member O’Malley and Board Member Sohi
Staff Present: Marketing Consultant Ashlee Akers, Deputy City Clerk Dillon James
APPROVAL OF AGENDA:
MOTION: By Board Member Alexander and seconded by Vice Chairperson
Ketchum to approve the agenda.
Motion passed 3:0 by a roll call vote. (O’Malley & Sohi absent)
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – May 18, 2022
▪ Recommendation: ATBID Board approve the May 18, 2022 Draft ATBID Regular
Meeting Minutes. [City Staff]
MOTION: By Vice Chairperson Ketchum and seconded by Board Member
Alexander to approve the consent calendar.
Motion passed 3:0 by a roll call vote. (O’Malley & Sohi absent)
Page 3 of 65
ITEM NUMBER: A-1
DATE: 08/17/22
B. BUSINESS ITEMS:
1. Election of Chairperson and Vice Chairperson for the ATBID Advisory Board
for 2022/2023
▪ Recommendation: ATBID Board elect one member to serve as Chairperson and
one member to serve as Vice Chairperson for the ATBID Advisory Board for the
22/23 Fiscal Year Term.
▪ Fiscal impact: None.
Deputy City Clerk Dillon James presented this item and answered questions from the
Board. Upon review of ATBID’s by-laws, Deputy City Clerk James determined that
Chairperson Harden and Vice Chairperson Ketchum were eligible for re-election to their
respective positions for another term.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed the Public Comment period.
MOTION: By Board Member Alexander and seconded by Vice Chairperson
Ketchum to re-elect Patricia Harden as Chairperson and Corina
Ketchum as Vice Chairperson for another term.
Motion passed 3:0 by a roll call vote. (O’Malley & Sohi absent)
2. Atascadero Equity Mural Project Update & Sponsorship Request
▪ Recommendation: Review current mural project and provide staff direction
regarding an additional mural sponsorship in Downtown Atascadero.
▪ Fiscal impact: $5,000
Victoria Carranza of the Equality Mural Project presented this item and answered questions
from the Board. While the Board expressed appreciation and thankfulness for the mural
project, they requested that City staff explore the possibility of shifting the $5,000
sponsorship to the responsibility of the City’s general fund. Deputy City Clerk James advised
that further review would be needed to explore this option, but that this would probably fall
outside the scope of Council’s sponsorship abilities, as this project specifically encourages
tourism and business development, thereby falling under the purview of ATBID.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed the Public Comment period.
No motion—Board requested this item be revisited at the August meeting.
Page 4 of 65
ITEM NUMBER: A-1
DATE: 08/17/22
3. VisitAtascadero.com Brand Refresh Presentation
▪ Recommendation: ATBID Board discuss and provide staff direction from the
Brand Refresh discussion for Visit Atascadero. [Verdin]
▪ Fiscal Impact: None.
Ashlee Akers and Megan Condict of Verdin Marketing gave the presentation for this item
and answered questions from the Board.
The Board participated in an interactive brand refresh survey during this item. The resulting
discussion determined the following priorities for refreshing the Visit Atascadero brand: the
Board requested that Verdin consider dropping “simply” from the “simply genuine” tagline;
the Board explored the idea of removing the word “visit” from “Visit Atascadero” logo; the
Board is interested in seeing “Atascadero” presented in a more handwritten manner in red
text against a distressed denim background; and the Board agreed with Verdin’s suggestion
that the website should be refreshed with cutting edge features in line with related tourism
websites of similarly sized cities in California. The Board additionally chose six adjectives to
describe Visit Atascadero’s updated brand personality: artistic, humble, laid-back,
welcoming, and down to earth.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed the Public Comment period.
The VisitAtascadero.com Brand Refresh Presentation was received and
filed.
4. Budget Overview & Monthly Report
▪ Recommendation: ATBID Board receive and file Budget Overview and Monthly
Report. [City/Verdin]
▪ Fiscal Impact: None.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens provided public comment on this item: None.
Chairperson Harden closed the Public Comment period.
The Budget Overview & Monthly Report was received and filed.
C. UPDATES:
1. Visit SLO CAL Recap from June IPW conference – Visit SLO CAL/ Verdin/ City
Manager’s Office
2. City Business & Administrative Update – City Manager’s Office
Page 5 of 65
ITEM NUMBER: A-1
DATE: 08/17/22
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Political/Action Topics Presentation by the Mayor and/or County Supervisor.
2. Spaceport Presentation by Loreli Cappel and Paul Sloan.
3. Itemized budget item discussion for reserves.
4. Quarterly check in on HdL STR Compliance program beginning July 1.
F. ADJOURNMENT
Chairperson Harden adjourned the meeting at 3:58pm.
MINUTES PREPARED BY:
______________________________________
Dillon James
Deputy City Clerk
APPROVED:
Page 6 of 65
ITEM NUMBER: B-1
DATE: 08/17/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
2022 IPW Conference Experience & Budget Recap
RECOMMENDATIONS:
ATBID Board receive and file the 2022 International Pow Wow (IPW) Conference
experience and budget recap.
DISCUSSION:
As a result of the approved travel to the IPW Conference in June, this will provide the
ATBID Board an overview of the event, discussion on the follow-up of the sales leads,
and a summary of the actual costs incurred.
In summary, the ATBID Board had approved $10,000 in travel to send both Ashlee
Akers with Verdin Marketing and Terrie Banish with the City of Atascadero. Actual cost
totaled $10,142.20, with the City accounting for $2,465.59 of the overall total, bringing
ATBID’s IPW actual cost down to $7,676.61.
FISCAL IMPACT:
None.
ATTACHMENT:
1. Visit SLO CAL’s IPW Lead Report
2. IPW 2022 Expenditure Detail Report
Page 7 of 65
Contact Name Company Appointment Notes Action Steps Email Title Location
Esther Kalt Hotelplan
Suisse
TravelHouse/Hotelplan Suisse is the brand which
handles both FIT, with tailor-made fly-drives, as well as
Group. It is featuring a new homepage and wide-range
of tours. Travel House (Hotelplan Suisse) purchases
rooms through the following Inbound Receptives: ATI,
Bonotel, AlliedTPro, Rocky Mountain, and Hotelbeds. It
also books attractions through AlliedTPro.
This company is now offering new tours in SLO
CAL. They book 3 and 4 star hotels. Please reach
out to these Inbound Receptives and sign
agreements, as TravelHouse/Hotelplan Suisse
acquires room inventory through them. And
ATI, in addition to rooms, can incorporate
experiences/activities. Experience providers:
please contact Esther and ATI about including
your ticketed events in its tours.
esther.kalt@travelhouse.ch International
Leisure Buyer
Glattbrugg,
Switzerland
Nick Gibson Getaroom.co
m
Getaroom is an OTA, owned by Expedia. It has major
agreements with all major brands, except Marriott. It
books directly with lodging properties. It interfaces with
GDS, Extranet, and Channel Management systems.
One of Getaroom's most popular destinations is
SLO CAL, including Pismo Beach and San Luis
Obispo. However, Getaroom wants to expand
countywide. The representative, Nick Gibson
understands the current higher rates and is
more than willing to work with this. He is
interested in working with a variety of hotels.
Getaroom works directly with hotels, please
contact Nick regarding an agreement. Nick is
currently responsible for the state of California.
ngibson@getaroom.com Domestic Buyer Dallas, Texas,
United States
Kimberley
Kinkaid Hotelbeds
Hotelbeds is the biggest bedbanks/wholesaler in the
world. It works with static and dynamic rates. Bookings
are 50/50 domestic/international, but it wants to
significantly increase its international bookings.
Hotelbeds is actively looking to add more lodging
properties to its inventory in SLO CAL. In addition to
booking a huge amount of rooms, it has also added a
new program called, "Beyond the Bed." This
department is responsible for booking ticketed events,
activities, and experiences.
The Hotelbeds account executive for SLO CAL is
Aaron Boyd. Lodging properties should contact
Arron at aaron.boyd@hotelbeds.com regarding
an agreement. In March 2022 Visit SLO CAL
provided the "Beyond the Bed" department
links to major ticketed events. All experience
vendors should contact Greg Muenzmay at
g.muenzmay@hotelbeds.com, about adding
your event/activity on its "Beyond the Bed"
website.
aaron.boyd@hotelsbeds.com and
g.muenzmay@hotelbeds.com Domestic Buyer Orlando, Florida,
United States
Pam DeHaan Tripcentral.ca
In business for over 30 years, Tripcentral. It is one of the
busiest booking websites in Canada with over 100K
views per day. The company is launching its FIT
dynamic packaging programs. Demographics are 35-55
in age. Average stay over 10 nights. It is also actively
looking for experiences. Its goal is to meet with
cities/counties to build long-term relationships, with
SLO CAL lodging partners, experience partners, and with
Visit SLO CAL. Visit SLO CAL provided Trip Central with a
list of country-wide ticketed attractions, events,
experiences, etc.
As its peak season is November thru March, this
is an excellent opportunity for our SLO CAL
partners during the shoulder and low-seasons.
Trip Central goal is to book directly with SLO CAL
partners; however, if necessary, it does use
Hotelbeds for room inventory. Lodging and
experience partners please reach out to Pam so
you'll be added to its very popular website.
pamdehaan@tripcentral.ca International
Leisure Buyer
Hamilton,
Ontario, Canada
ITEM NUMBER: B-1
DATE 08/17/22
ATTACHMENT: 1
Page 8 of 65
Ashley Landers Gate 1 Travel
Gate 1 is a Group/Motorcoach operator. Its clientele is
the 55-plus, primarily retired. Its tours usually
encompass 20 doubles and 5 singles. Its looking for
"good deals" and "discounts." It will work directly with
lodging properties when they need to sell its rooms.
And this model includes everything from economy to
luxury.
Gate 1 offers interesting possibilities for our
lodging properties. It will schedule Group tours
when the lodging properties most need it--if the
property will work with Gate 1 on a mutually
beneficial basis. It only contracts directly with
properties, not through a 3rd party. Please
contact Ashley about working together.
alanders@gate1travel.com Domestic Buyer
Fort Washington,
Pennsylvania,
United States
Cassie Stickland Titan Travel
Titan Travel books Group/Escorted Motorcoach. It
currently does not have propertiesin SLO CAL, except
Hilton Garden Inn in Pismo Beach and Cambria Pines
Lodge. Titan Travel is interested in expanding its
inventory in our county. It uses 3 Star hotels, booked
through the following Inbound Receptives: ATI, Tour
Mappers, and Destination America. It is also very
interested in adding food and wine activities to its
Group Tours.
Contact Cassie Stickland, Product Manager, to
express your interest in working with Titan
Travel. Initiate the process with the Inbound
Receptives (noted) to finalize an agreement so
that Titan Travel can acquire rooms for Group
Tours. And food and wine vendors should
directly contact Cassie about adding these
activities to Titan Travel offerings.
cassie.stickland@titantravel.co.
uk
International
Leisure Buyer
Crawley, United
Kingdom
Conrado
Ventura G2 Travel
G-2 handle Groups primarily, but slowly and steadily
moving into FIT. G2 has no properties in SLO CAL, nor
many on the Central Coast of California. However, it is
very interested in adding 3 to 4 star SLO CAL hotels to its
inventory. Asia is their number one market, Europe is
second (Asian market prefers full service at properties).
They sell only accommodations, no
activities/experiences.
G2 books directly with hotels, and does not use
Inbound Receptives. As that is the case, contact
Conrado directly to express your interest in
adding your 3.5+ to 4 Star hotel to its inventory.
Its total tours ranges between 7-10 days.
conrado.ventura@g2-travel.com Domestic Buyer
New York, New
York, United
States
Andrew
Pickering Thomas Cook
In 2019, Thomas Cook went out of business; however, a
China-based company bought the brand name and
website and launched a new OTA branded as Thomas
Cook. Added new product 2021, including in Las Vegas,
New York. Acquires rooms through Hotelbeds,
Webbeds, and Dnata, and in 2023 will also include
Bonotel and ATI. It uses 3+Star to 4 Star hotels for its
clientele.
Fortunately, California is one of its top markets,
especially from the U.K. Thomas Cook is very
interested in lodging properties on the Central
Coast of California, including, SLO CAL. Please
forge an agreement with the Inbound
Receptives noted so that Thomas Cook can
include your SLO CAL lodging property And
email the Thomas Cook account executive,
Andrew Pickering, to inform him you've done
so.
andrew.pickering@thomascook.co
m
International
Leisure Buyer
London, United
Kingdom
Quentin Del
Bergiolo
Toundra
Voyages
This company books both FIT and tailor-made fly/drives,
as well as Group, for French travelers into the Canada
and USA. SLO CAL is one of their top destinations--well,
at least pre-Covid, mostly for FIT and but some Group.
Toundra Voyages also is very enthusiastic about
activities, food and dining, hiking and other events, and
books them through a third-party vendor, Cali Fun. Its
tours are on average between 15 and 20 days.
Toundra Voyages is looking for 3 Star and 4 Star
hotels. And it prefers to book directly, but also
works with Hotelbeds and ATI. Please contact
U.S Sales Representative, Quentin del Bergiolo,
to express your interest in working with
Toundra and also consider signing an
agreement with Hotelbeds and ATI. In regards
to experience vendors, contact Cali Fun call at
(877) 225-9386. www.pro.califun. ALSO:
https://www.linkedin.com/company/cali'fun-
llc/) about signing up with this company to
register your ticketed activity/event.
purchasing@toundravoyages.c
om
International
Leisure Buyer
Montreal,
Quebec, Canada
ITEM NUMBER: B-1
DATE 08/17/22
ATTACHMENT: 1
Page 9 of 65
Karen Omojola American
Tours.
American Tours, widely known at ATI, wants more
product on all levels, from economy to luxury.
Currently, it's booking only a few properties in SLO CAL.
It books mostly from the U.K. but Germany and Europe
in general are significant markets for American Tours
Specializes in tailor-made fly-drives. Wants
more attractions with ease of bookability as
well as new itineraries. Looking for dynamic or
static rates. American Tours (ATI) is an Inbound
Receptive and would book directly with our SLO
CAL partners. Please reach out to Karin directly
to create an agreement. (underscore in her
email between her first and last name)
karin_omojol@americantours.com
Emily Summer Audley Travel
Audley is an established FIT wholesaler operator, one
that primarily books luxury properties, only 4 Star and 5
Star hotels. Its 50+ year old traveler is also looking for
very unique experiences. The Audley team is well aware
of SLO CAL and is very interested in acquiring more 4
Star hotels in our county. It acquires inventory through
the following Inbound Receptives: Bonotel, AlliedTPro,
and Rocky Mountain Holidays.
4-Star properties should contact Emily directly
to express your interest in working with Audley,
and provide her with an overview of your
property and amenities. And please contract
with the noted Inbound Receptives so that
Audley can feature your 4 Star property. And
experience vendors, please contact Emily
directly regarding your activities/events.
emily.summer@audleytravel.c
om
International
Leisure Buyer
Witney, United
Kingdom
Lizzie Spearing Flight Centre
UK Ltd
Flight Centre is an excellent company and is booking a
very high volume of rooms. Currently, it is doing very
big promotional campaigns for the West
Coast/California. And it is launching its "Your Centre"
in October 2022, which will just focus on California.
January and February are its busiest time to book
upcoming travel.
Flight Centre U.K. told us "we love SLO CAL." It
books with the following Inbound Receptives:
ATI, Bonotel, and Allied T Pro. Contact Lizzie
Spearing to express interest in working with
Flight Centre U.K. and sign agreements with the
noted Inbound Receptives so that Flight Centre
can acquire rooms.
lizzie.spearing@flightcentre.co.
uk.
International
Leisure Buyer
New Malden,
Surrey, United
Kingdom
Dee Burdock American
Holidays
American Holidays is a Ireland-based company. It only
books FIT/Leisure and tailor-made fly-drives. It uses 2
Star to 4 Star hotels. Its market includes couples and
families. It primarily uses Hotelbeds, ATI, and Expedia to
acquire rooms for its FIT business.
American Holidays biggest challenge is room
availability. It want to feature more properies in
in SLO CAL. It tours in California average 10-
days. Contact Dee Burdock, Product Manager,
to inform her of your interest in working with
American Holidays and that you've signed
agreements with Hotelbeds, ATI, and/or
Expedia.
dee.burdock@americanholiday
s.com
International
Leisure Buyer Dublin, Ireland
Carlos Calderon
Regio
Operadora de
Viajes
This B2B travel company, based in Mexico, offers
FIT/Leisure packages with flights, cars and hotels. They
build tailor-made itineraries including fly/drives for
their clients. They feature moderate to luxury lodging
properties. Acquires rooms through: Hotelbeds, ATI,
and Dream Vacation Builders.
The average tour is 5-6 nights. Regio Operadora
de Viajes also books ticketed experiences, and,
in fact, has done very well with including
Sensorio in its FIT/fly-drive tours. Please contact
Carlos to express your interest in working with
his company; and finalize agreements with
Hotelbeds, ATI, and Dream Vacation Builders.
And experience providers reach out to Carlos
about the possibility of including your ticketed
/event activity in his tours.
carlos@regioperadora.com International
Leisure Buyer
Monterrey,
Nuevo Leon,
Mexico
ITEM NUMBER: B-1
DATE 08/17/22
ATTACHMENT: 1
Page 10 of 65
Erica Melegari Naar Tour
Operator
A B2B company specializing in FIT/Leisure tailor-made
trips. The USA is a top destination. Erica has visited SLO
CAL on a FAM. Works with the following Inbound
Receptives: Hotelbeds, Bonotel, Touramerica, Rocky
Mountain. Naar contracts with 2 to 4 Star properties
with an average length of stay of 3 days. Expressed
interest in expanding its inventory in all areas in our
county. Naar also wants to know more about
experience vendors and establish agreements with
them.
As Naar acquires its inventory through Inbound
Receptives, it would be necessary to work with
Hotelbeds, Bonotel, Touramerica, and Rocky
Mountain. Additionally, email Erica to express
your interest in working with Naar and that
you've signed agreements with the noted
Inbound Receptives. In regards to experience
partners, they should directly contact Erica
about adding your activities/events to its
offerings.
erica.melegari@naar.com International
Leisure Buyer Milan, Italy
Sonja Rabba
TUI
Deutschland
GmbH
Sonja is the new account executive for the West Coast.
TUI is launching a new booking system this year adding
in attractions. They book both Group and FIT/Leisure,
with tailor-made fly & drives. TUI is looking for
economy, moderate, and luxury properties. TUI works
directly with ATI and Hotelbeds. The bulk of its business
is B2B; however, it also does limited B2C business with
lodging and experience providers.
Please contract with ATI and/or Hotelbeds so
that TUI can book your hotel. They now want to
book attractions and experiences. Musement is
a separate department and solely handles
ticketed activities, events, and experiences.
Please contact Musement at:
partners@musment.com, to coordinate booking
your experiences on the Musement website.
sonja.rabba@tui.de International
Leisure Buyer
Hannover,
Germany
Sarah Gibbons LUSSO
A B2B luxury operator booking high-end FIT/Leisure
travelers only, including tailor-made fly-drives. In 2019
it booked 200+ room nights. Working on new digital
brochure for USA. Works with Four Seasons, Ritz and
loves boutique hotels--and would like to contract with
our SLO CAL 4-Star hotels. It is also just starting new
Motorcycle Tours for its high-end clients. Lusso
business is focused on the California Coast, Las Vegas,
the N.E., Florida, and Chicago. It has recently launched
its new website.
Acquires room inventory through the following
receptives: Allied T-Pro, Tourmappers, ATI,
Bonotel. Please contract with these Inbound
Receptives. Please inform Sara that you've
signed agreements with these Inbound
Receptives, so she is aware of that Lusso can
book your property in SLO CAL. Lusso is also
very interested in unique experience in SLO CAL,
including adventure, arts/ culture, luxury,
wine/food. Experience provders should contact
Sara directly about including your
activities/events on its website.
sarah.gibbons@lussotravel.com International
Leisure Buyer
Alderley Edge,
Cheshire, United
Kingdom
Claudia de Fries Pacific Coast
Greetings, Inc.
This groups specializes in youth groups. It seeks out
moderately priced lodging properties. And Pacific Coast
Greetings is very interested in certain experiences, such
as FARMstead ED, outdoor activities, cultural events,
national parks, but not wine/beer/spirit experiences as
these tours are geared towards youth groups. Its length
of stay in SLO CAL would be, on average, one night.
As it books directly with lodging properties and
experience vendors, please contact Claudia
regarding lodging and activites/events.
claudiadefries@pacificcoastgre
etings.com Domestic Buyer
Hermosa Beach,
California, United
States
ITEM NUMBER: B-1
DATE 08/17/22
ATTACHMENT: 1
Page 11 of 65
Martijn
Duffhues
American Ring
Travel, Inc.
American Ring is an Inbound Receptive. It books Groups
only. Currently, American Ring does not have many
properties on the Central Coast, including Monterey,
San Luis Obispo, or Santa Barbara, but wants to add
properties to its inventory. It features moderately
priced hotels. Its average tours on the California Coast
are 7 days.
Fortunately, American Ring's peak group travel
bookings are April-May, and September-
October, which is ideal for our SLO CAL
partners. It also wants to expand its winter
season tours. It does not incorporate
experiences/activities into its tours. As
American Ring is an Inbound Receptive,
therefore, it only books directly with lodging
properties. Please contact Martijin regarding
your interest in signing an agreement.
mduffhues@americanringtrave
l.com Domestic Buyer
Valencia,
California, United
States
Marita Ross America 4 You
L.L.C.
It books moderate to luxury hotels. Specializes in tailor-
made fly-drives. Books nationwide, but its focus is on
the West. It also handles small group motorcycle tours
of about 12 people. Interested in outdoor adventures
and wine tasting experiences. Its process is to book a
hotel and then it is packaged with activities/events. Its
business is largely from Europe, but starting booking
tours from Australia, New Zealand, and in Latin
America. America 4 You is especially interested in
experiences in SLO CAL. Working with this company
could also be a very good opportunity for
experience/activity providers.
America 4 You is an Inbound Receptive,
therefore books directly with lodging and
experience partners. It currently has a few
selected properties in SLO CAL, and wants to
expand its lodging inventory, as well as diverse
experiences for its clients. Please contact Marita
to express your interest in working directly with
America 4 You, both for our lodging and
experience vendors.
marita@america4you.net Domestic Buyer
Fullerton,
California, United
States
Crystal Van Kull
Rocky
Mountain
Holiday Tours
Rocky Mountain is a popular Inbound Receptive and
only books tour in the Western United States. Its focus
is tailor-made fly-drives, and generally uses 3 Star
properties, put would also like to have a selection of
economy and luxury properties. It is especially
interested in boutique hotels.
This company books directly with hotels.
Contact Crystal to inform her that you'd like to
work directly with Rocky Mountain. It is also
greatly interested in ticketed events and
activities. It uses the FareHarbor website to
book all its activities. Experience providers
would directly work with Rocky Mountain and
FareHarbor. SLO CAL is inviting Crystal, as well
as Brian Gomi, who we met with at the Go West
Summit, to visit SLO CAL.
crystal@rmtours.com Domestic Buyer
Fort Collins,
Colorado, United
States
Dan Winston AlliedTPro
Allied T-Pro is a major Inbound Receptive. It specializes
both in FIT and Group. Dan Winston is a longtime travel
professional. Currently, Allied T Pro has a handful of
properties in San Simeon, San Luis Obispo, and Morro
Bay. Allied T Pro books economy, moderate, and luxury
properties. It very much wants to expand its room
inventory in SLO CAL. And wants to book ticketed
events in SLO CAL.
As it is an Inbound Receptive, it will directly
contract with properties. It also books ticketed
experiences. Dan is attempting to hire a West
Coast Product Manager; but in the meantime,
contact Dan and inform him of your interest in
working directly with Allied T Pro.
daniel.winston@alliedtpro.com Domestic Buyer
New York, New
York, United
States
ITEM NUMBER: B-1
DATE 08/17/22
ATTACHMENT: 1
Page 12 of 65
Sharon
Rudometkin YMT Vacations
YMT books Groups, Motorcoach. It books up to 50
people, with its average tours between 30 to 50 guests.
It requires between 25-30 double room, with only 4-10
singles per tour. Its clientele is primarily looking for
economy to moderate priced hotels. Domestic travel is
about 95% domestic, hardly any international business.
As it books directly with lodging properties for
its Group Tours, please reachout to Sharon. It
usually books between 6-8 tours per year. YMT
Vacations is also interested in activities and
events, especially wine-related experiences for
its Group/Motorcoach tours. It books 3 Star
hotels, but would like to consider 4 Star hotels
as well. Experience partners, please reach out to
Sharon regarding your activities/events.
sharon.rudometkin@ymtvacations
.com Domestic Buyer
Bothell,
Washington,
United States
Tina Alcalay
EagleRider
Motorcycle
Rental and
Tours
This is and has been a very popular company
motorcycle tour operator for a long time. Its main focus
is Guided Tours, in which it uses 3 and 4 Star hotels. It
also features Self-Guided Tours, which uses 2 and 3 Star
hotels. It primarily uses properties in Pismo Beach and
San Luis Obispo, but would like properties county-wide
for its "ad-hoc" tour clients that want more options. It is
also launching its "Wild West" Tours this year. It will
need approximately 15 rooms per tour, which it plans
on about 15 of these Wild West Tours annually.
Attractions, sightseeing and restaurants are of keen
interest.
Lodging properties will book directly with Eagle
Rider. Keep in mind, that this company mostly
requires hotels located close to restaurants,
bars, live music, and activities, as its clientele
upon arrival at a hotel, park their motorcycles
until the next segment of the tour, so the clients
then needs to walk or take short UBER trips. In
regards to our experience providers, please
contact Tina about your activities and events.
But the same requirement applies: any
experience needs be in close proximity to its
lodging property.
tina@eaglerider.com Domestic Buyer
Hawthorne,
California, United
States
Michelle
Boucher Authentik USA
Offers 3 Star and 4 Star lodging properties. Currently, it
has La Serina Inn and The Inn at Morro Bay in its
inventory, but wants to add more properties to its
countywide inventory. It also wants to book ticketed
events/attractions. Its biggest booking season begins in
October.
Authentik USA is an Inbound Receptive and
generally books directly with lodging properties,
but also uses Hotelbeds. Focuses on families.
Since Authentik USA is very interested in
attractions, events, activities, please reach out
to Michelle regarding our particular experience.
mboucher@authentikusa.com International
Leisure Buyer
Montreal,
Quebec, Canada
Colin Chapman
TourMappers
North
America, LLC
Tour Mappers is Inbound Receptive. It books both
FIT/Leisure and Group. Tour Mappers is looking for 3-4
Star lodging properties, particularly unique boutique-
style ones. However, it also will work with excellent
branded hotels that reflect the ambience of our county.
As it is an Inbound Receptive, it will contract directly
with lodging properties. Its Groups usually range from
large to small numbers of people.
It is very interested in acquiring considerably
more inventory in SLO CAL--in fact, Colin said:
"we really need properties in your area." Please
reach out to Colin to express your interest
include your adding your lodging property in its
inventory. This is an excellent opportunity as
TourMappers really wants to work with SLO CAL
properties.
colin@tourmappers.com Domestic Buyer
Boston,
Massachusetts,
United States
Rikki Partridge British Airways
Holidays.
British Airways Holidays only books 4 Star + properties.
It acquires inventory through Inbound Receptives,
including Bonotel, Hotel Beds, and ATI. It also has very
solid partnerships with Avis and Budget for its tailor-
made fly-drives.
It is looking to add new 4 Star properties in SLO
CAL for its exclusive FIT fly-drive tours. BA
Holidays in now considering adding exclusive
experiences to its offering. Both lodging and
experience providers should email Rikki with
detailed information about your business. And
sign agreements with the noted Inbound
Receptives so that British Airways Holidays can
book your hotels.
rikki.partridge@holidayBA.com International
Leisure Buyer UK
ITEM NUMBER: B-1
DATE 08/17/22
ATTACHMENT: 1
Page 13 of 65
Dmitry Logunov BnBerry
Bn Berry is the revenue increasing tool designed for
hotel and resorts to maximize the utilization of available
inventory through a new OTA Platform.
"BnBerry is to be used at the property level to
get top billing on Airbnb, VRBO, FlipKey, Trip
Advisor, and HomeAway. Contact Dmitry
directly if you're interested in this new platform.
dima@bnberry.com Domestic Buyer
Miami Beach,
Florida, United
States
Rose Gonzalez Air Canada
Vacations
California is a huge market for Air Canada Vacations. It
books 3 to 4 Star hotels. Presently, it has limited
inventory on the Central Coast, including in SLO CAL but
is actively looking to acquire more properties for its
clientele. It is also very interested in including one or
two activities in its tours.
As Air Canada is an Inbound Receptive it books
directly with lodging properties. Working with
Air Canada Vacation would be an excellent
opportunity to bring Canadian travelers to SLO
CAL. Contact Rose to express your interest
about including your lodging property to its
inventory. And experience providers reach out
to Rose directly as well
rgonzalez@vacv.com International
Leisure Buyer
Mississauga,
Ontario, Canada
Sarah Saleh GetYourGuide
AG
Booking platform for experiences and activities. They
are B2B and B2C . Kayaking, wine tours, ag tours, food
tours. It focuses on dual income, average age 40s-50s--
depending on the market, clients. Its leisure travelers
are affluent couples. About 90% is booked domestic,
with the other 10% from Europe. Commission 15-25%,
and this in only charged at the purchase of a ticketed
item.
This company books activities, events,
experiences, not lodging. This is an outstanding
opportunity for our SLO CAL experience
partners. Reach out to Account Executive Sarah
Swan who handles Southern California,
including SLO CAL.
sarah.soleh@getyourguide.com International
Leisure Buyer Berlin, Germany
Michelle Silva
Rodrigues Hotelbeds
Hotelbeds is the biggest bedbanks/wholesaler in the
world. It works with static and dynamic rates. Bookings
are 50/50 domestic/international, but it wants to
significantly increase its international bookings.
Hotelbeds is actively looking to add more lodging
properties to its inventory in SLO CAL. In addition to
booking a huge amount of rooms, it has also added a
new program called, "Beyond the Bed." This
department is responsible for booking ticketed events,
activities, and experiences.
The Hotelbeds account executive for SLO CAL is
Aaron Boyd. Lodging properties should contact
Arron at aaron.boyd@hotelbeds.com regarding
an agreement. In March 2022 Visit SLO CAL
provided the "Beyond the Bed" department
links to major ticketed events. All experience
vendors should contact Greg Muenzmay at
g.muenzmay@hotelbeds.com about adding
your event/activity on its "Beyond the Bed"
website.
aaron.boyd@hotelbeds.com Domestic Buyer Orlando, Florida,
United States
Robin Beede Trusted Tours
& Attractions
This company is an OTA for attractions. Currently
selling San Diego, San Francisco, and L.A. Its main focus
is on trolly tours in these cities and is now looking to
add more ticketed attractions statewide. It works
closely with the Boston-based Inbound Receptive,
Tourmappers. It charges a 20% commisson for
purchased tickets.
Though the bulk of its business is trolley tours, it
now wants to expand into smaller communities
such as SLO CAL. This company is looking for a
variety of ticketed events and attractions such
as boating, museums, and particularly unique
wine tours. Its clientele is largely middle-aged.
Please reach out to Robin about adding your
ticketed event to the Trusted Tours & Attraction
website.
rbeede@trustedtours.com Domestic Buyer Key West, Florida,
United States
Charlotte
Scalera
Undercover
Tourist
Undercover Tourist is the top seller of Disney theme
parks. It is expanding to other types of activities, events,
and locales including SLO CAL. Commission based on
average of 15%. It is primarily directed to the U.S.
domestic markets. It largely focuses on B2C, but does a
limited amount of B2B.
Experience providers, please contact Charlotte
Scalera directly about offering your ticketed
activities and events on the Undercover Tourist
website.
charlotte@undercovertourist.c
om Domestic Buyer Austin, Texas,
United States
ITEM NUMBER: B-1
DATE 08/17/22
ATTACHMENT: 1
Page 14 of 65
Tamika Cockrell WebBeds
B2B is a global wholesaler. Destinations of the World
and Jactravel merged. These companies are now under
the corporate umbrella of Webbeds. It has 144 affliated
travel agencies worldwide. They work with branded
and independents and book 2, 3 and 4 Star hotels. It
"requests" 25% off retail rate.
Webbeds intent is to work directly with SLO CAL
lodging properties. It offers a wide variety of
marketing and promotional campaigns to
properties that are contracted directly with
Webbeds. Contact Tamika about becoming part
of the Webbeds program.
tamika.cockrell@webbeds.com International
Leisure Buyer
London, United
Kingdom
Geoff Dobson Travelbag
Travelbag is a U.K. based company specializing in FIT/fly-
drives Luxury Tours. (Yalago is its booking platform.)
The average tour is two weeks in the U.S. Travelbag is
launching a promotional campaign in September 2022.
It acquires rooms through Bonotel Exclusive Travel,
which specializes in upper-end boutique-style hotels.
The tours are geared towards 40+ year old couples.
Travelbag "loves SLO CAL." It is on their website.
It only offers 4 Star and 5 Star hotels for its
clientele. This is a great opportunity for our
luxury lodging properties to work with this high-
end company that is very enthusiastic about
SLO CAL. Please contact Geoff Dobson, Regional
Destination Manager, at
geoff.dobson@travelbag.co.uk and Leslie Rollo,
Managing Director, at
leslie.rollo@travelbag.co.uk. to discuss an
agreement with Travelbag.
geoff.dobson@travelbag.co.uk International
Leisure Buyer
Kingston Upon
Thames, United
Kingdom
Anthony
Bautista
Bonotel
Exclusive
Travel
Bonotel specializes in featuring unique 3+-4 star
boutique hotels, especially for its international clients.
However, in the last couple of years it began working in
the domestic market and booking 2 to 3 star lodging
propertes for this segment. Bonotel is an Inbound
Receptive and contracts directly with lodging
properties. Currently it is not offering activities, events,
or any other experience in SLO CAL.
Visit SLO CAL's Charles Crellin also met with
Bonotel's executive team at their IPW booth.
Post Covid, Bonotel is very keen on
reestablishing a major presence in SLO CAL.
Bonotel and Visit SLO CAL are creating strategies
to accomplish this goal. The account executive
for SLO CAL is Terra Herbst. Please contact Terra
about joining Bonotel as a lodging partner.
terra.herbst@bonotel.com Domestic Buyer
Las Vegas,
Nevada, United
States
Alison Nicholls Charitable
Travel
Anyone that books their vacation through Charitable
Travel, this company will then donate a percentage of
the tour cost to a client's favorite charity. This is a B2C
company where travelers book directly through its
website. However, Charitable Travel partners with
selected Inbound Receptive, such as Audley Travel,
Bonotel, and Dnata for rooms and airflights and will
receive all their final travel itineraries through these
partners. However, Charitible Travel handles all the
bookings and the donation.
Charitable Travel caters to upscale clients. It has
become very popular and received a
considerable amount of positive media
coverage. It donates--at no cost to the guest--a
portion of the total vacation package to a
customer's favorite charity. Partnering with
Chartible Travel would allow lodging properties
to not only books rooms, but to also potentially
receive positive reviews and media coverage.
Contact Ali about partnering with Charitable
Travel. It is also very important for our SLO CAL
lodging properties to sign agreements with key
Inbound Receptives, such as Audley and
Bonotel.
ali.nicholls@charitable.travel.International
Leisure Buyer
Bromley, Kent,
United Kingdom
Stephen Knight
North
American
Vacation
Homes
This U.K.-based company only partners with vacation
rentals, cabins, and hotels with full kitchens, including
long-term stays. They are based out of the UK. 90% of
their business is from Europe. It is a strictly B2B, and
sells directly to tour operators.
This is an opportunity for vacation rentals,
cabins, and hotels with full kitchens, to partner
with North American Vacation Homes. Please
contact Stephen Knight, USA Sales
Representative, regarding featuring your SLO
CAL vacation rentals.
stephen@stephen-knight.com International
Leisure Buyer
Burgess Hill,
Sussex, United
Kingdom
ITEM NUMBER: B-1
DATE 08/17/22
ATTACHMENT: 1
Page 15 of 65
Jane Poyser Trailfinders
Ltd.
Trailfinders is a long established tour operator based in
London. It acquires room inventory from numerous
Inbound Receptives, including ATI, Tourmappers, and
Bonotel. It features 3 to 5 star hotels.
California continues to be Trailfinders number
one location. Though to date it has already
booked 1,300 rooms in 2022. But these
numbers are still considerably under pre-Covid
bookings. Trailfinders is very focused on adding
more 3 Star to 4 Star hotels in SLO CAL. Contact
Jane Poyser, Senior Destination Manager, about
your interest in working with Trailfinders. And
sign an agreement with Bonotel, ATI, or
Tourmappers, so that Trailfinders can book SLO
CAL your lodging property.
janep@trailfinders.com International
Leisure Buyer
London, United
Kingdom
Bernard
Mallette
ALTAÏ-
CANADA
This Canadian-based tour operator is just beginning to
feature the U.S. to its European clients. It books 3 to 4
star hotels only. Altai books directly with hotels.
However, if it absolutely isn't possible, it books with an
Inbound Receptive called RHMT. So booking directly
with Altai-Canada will be the most successful way to
work with this company.
Please contact, Bernard Mallette, Director of
Operations, to let him know your interest
including your lodging property with Altai-
Canada. Outdoor activities are a main
component of its tours. SLO CAL outdoor
activity vendors should directly email Bernard
about your particular activity.
bernard.m@altai-travel.com International
Leisure Buyer
Montreal,
Quebec, Canada
Francisco
Campos
Destination
America,
Inc./Travel
Corporation
This U.S.-based company is an Inbound Receptive and
books Group. It only utilizes 4 and 5 star hotels. Its
average tour is 25-30 people, but on occasion up to 40.
It books almost all double-bedded rooms. As it is a
Receptive, it contracts directly with hotels.
In addition to luxury properties, Destination
America is interested in unique food and wine
related tours and activities such as olive oil,
distillery, farm, and wine tours. It is not
interested in outdoor activities (e.g. canoeing,
hiking, etc.) Lodging properties contact
Francisco about including your property in its
inventory. And SLO CAL experience vendors
please contact Francisco about incorporating
these culinary type activities into its Group
tours.
Domestic Buyer
Cypress,
California, United
States
Trips.com
The world's largest OTA, C-Trip has been renamed as
Trip.com. C-Trip is aggressively looking to add inventory
throughout California. It books a vast amount of rooms,
from economy to luxury. It acquires inventory in the
U.S. through a variety of Inbound Receptives, including
Hotelbeds, Expedia, and Booking.com. Keep in mind,
that the Chinese widely use a credit card call Union Pay.
Lodging properties should consider bringing on Union
Pay credit card an as incentive to book Chinese
travelers.
SLO CAL is still somewhat well-known to the
average Chinese travelers. However, over the
years, this has been slowly changing and
continues to do so, especially for the upscale
and seasoned Chinese traveler. The
international and domestic business for this
Chinese OTA collasped during Covid. It is slated
to returned to booking worldwide travel in the
U.S.with California being one of its most popular
markets. Contact Jane directly about your
interest in working with Trip.com, and ensure
you have agreements Hotelbeds, Expedia,
and/or Booking.Com.
fengjia@trip.com International
Leisure Buyer Los Angeles, CA
francisco.campos@destamer.c
om
ITEM NUMBER: B-1
DATE 08/17/22
ATTACHMENT: 1
Page 16 of 65
ITEM NUMBER: B-1
DATE: 08/17/22
ATTACHMENT: 2
Terrie Banish, Deputy City Manager
Outreach, Promotions & Events
Ph: 805-470-3490 • Fax 805-470-3491
tbanish@atascadero.org
6.30.22
IPW 2022 Cost Recap
Estimate Actual
Registration per person ($1280/ person) $2,560 $2,560
Booth Design fee $3,220 $3,129.39
Airfare per person ($855/ person) $1,710 $1997.16 (2)
Hotel stay per diem
($129 per night/ 5 nights $1,290) $1,290 $1,708.55 (2)
$710 (added)
Transportation ($35 per day – 5 days) $175 $472.09 (2)
(Uber, Parking, Luggage check in, mileage)
Food Daily per diem ($64/day @ 5 days) $640 $280.01 (2)
TOTAL COST RECAP $10,305 $10,142.20*
*City picked up hotel, per diem, transportation outside of airfare, registration badge for Terrie Banish
$2,465.59 of the total.
Page 17 of 65
ITEM NUMBER: B-2
DATE: 08/17/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
25th Annual Atascadero Lakeside Wine Festival
Marketing & Event Recap
RECOMMENDATIONS:
ATBID Board receive and file the 25th Annual Atascadero Lakeside Wine Festival
marketing and event recap.
DISCUSSION:
The Chamber of Commerce and the Atascadero Lakeside Wine Festival Committee
(ALWFC) planned and executed the 25th Annual Atascadero Lakeside Wine Festival
on June 25, 2022. This event presentation will serve as a review of how the event
performed, how the marketing dollars were used as part of the ATBID sponsorship,
and the results of those efforts.
In summary, the Atascadero Lakeside Wine Festival sponsorship presentation was
initially provided to the ATBID Board at the February meeting with a request for $10,000
for the 2022 Wine Festival Sponsorship. At that time, the ATBID Board approved
$2,000 to support the marketing work that the social media consultant would be doing
to promote the event out of the area. The ATBID Board also set aside $3,000 for future
consideration for other marketing outreach outside the area if the Chamber is
interested in bringing back options. In April 2022, the ALWFC followed up on the
sponsorship request and brought back options for the $3,000, but the request was
declined.
The presentation today is to show the ATBID Board a result of the marketing efforts
that took place and as an update as to where folks are traveling from, so the Board can
consider supporting the Lakeside Wine Festival event in the future.
FISCAL IMPACT:
None.
ATTACHMENT:
Atascadero Lakeside Wine Festival 2022 Recap
Page 18 of 65
ATASCADERO LAKESIDE
WINE FESTIVAL 2022
“THE SMOOTHEST WINE FESTIVAL EVER”
–TERRIE BANISH
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DATE 08/17/22
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TICKET SALES & ATTENDANCE
•TICKET SALES
•Early Bird = 256
•General Admission = 474
•Wine Fest + Wine Passport = 28
•VIP = 50
•Day of = 22
•Designated Driver = 46
•Vendor tickets = 37
•SUBTOTAL = 915
•ATTENDANCE
•Comp = 123
•Paid = 792
•Vendors = ±100
•Volunteers = ±100
±
ITEM NUMBER: B-2
DATE 08/17/22
ATTACHMENT: 1
Page 25 of 65
HOW DID YOU HEAR ABOUT THE FESTIVAL?
Chamber
Newsletter, 191
Chamber Website,
68
Facebook, 91
Friend, 387
Instagram, 17
Magazine, 66
Radio 14
VisitAtascadero 93
ITEM NUMBER: B-2
DATE 08/17/22
ATTACHMENT: 1
Page 26 of 65
WHERE DID YOU STAY?
B&B, 12
Home/Live Locally,
670
Hotel, 31
Friends/Family, 95
Not Sure Yet, 18
RV Park/Camp, 9 Vacation Rental 30
TOT Stays = 82
ITEM NUMBER: B-2
DATE 08/17/22
ATTACHMENT: 1
Page 27 of 65
HAVE YOU BEEN TO THE FESTIVAL BEFORE?
YES
380
NO
485
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DATE 08/17/22
ATTACHMENT: 1
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AVERAGE AGE
58
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DATE 08/17/22
ATTACHMENT: 1
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JOIN US JUNE 24, 2023
ITEM NUMBER: B-2
DATE 08/17/22
ATTACHMENT: 1
Page 30 of 65
ITEM NUMBER: B-3
DATE: 08/17/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
2022 Mid-State Fair Sponsorship Recap
RECOMMENDATION:
ATBID Board receive and file the 2022 Mid-State Fair sponsorship recap.
DISCUSSION:
In April 2022, the ATBID Board approved splitting the sponsorship with the City of
Atascadero. The cost was the same as in 2021, totaling $7,500, which did not include bus
service. The California Mid-State Fair was able to bring back more of a regular fair
experience this year, from the carnival rides, live entertainment, local bands, concerts,
contests, awards, food, merchants, and the livestock program, all while continuing to
practice COVID-19 safety guidelines.
The Fair Sponsorship this year allowed us to participate in the following: Get Crafty
Mixology Contest, Apple Pie Contest, Instagram Hotel Promotion, and the Concert
Giveaway on VisitAtascadero.com. The involvement in the different fair promotions puts
Atascadero in front of many visitors with the potential to drive traffic to our area. In addition,
we are able to leverage many of the promotions and were directly involved with the fair to
get Atascadero the exposure that is offered as part of the sponsorship program.
Get Crafty Mixology Contest: July 24th
Atascadero’s very own mixologist and chef, Eric Olsen was involved in the judging, and
Council Member Bourbeau represented Atascadero at the contest and tasting.
Page 31 of 65
ITEM NUMBER: B-3
DATE: 08/17/22
Apple Pie Contest
Atascadero provided a couple of our well-known judges as part of the Apple Pie Contest
on July 28th – Bramble Pie Company & Carndonagh Kitchen of Atascadero!
Instagram Atascadero One-Night Stay Hotel Promotion
The California Mid-State Fair included the Atascadero hoteliers in an Instagram
giveaway to those hotels interested. The participating hotels included Holiday Inn
Express, Springhill Suites by Marriott, and The Carlton Hotel.
The Carlton Hotel promotion included lunch for two at Colony Market & Deli and a Downtown
Shopping Spree at Farron Elizabeth, Indigo Clothing, and Traffic Records. The Holiday Inn
Express and Springhill Suites promotion included a family four-pack to the Charles Paddock
Zoo and to Mr. Putters Boathouse for Paddle Boats and Surrey Bike rentals.
Page 32 of 65
ITEM NUMBER: B-3
DATE: 08/17/22
Concert Giveaway on VisitAtascadero.com
Verdin Marketing utilized the concert ticket credit to run two concert giveaway
promotions on VisitAtascadero.com for Journey and Dan+Shay!
FISCAL IMPACT:
None.
ATTACHMENT:
1. Mid-State Fair Sponsorship Agreement 2022
2. Mid-State Fair 2022 Final Results
Page 33 of 65
Doc ID: 696669f440fb8889f7efea3eaab21a0b35b01be4
STATE OF CALIFORNIA – DEPARTMENT OF GENERAL SERVICES
STANDARD AGREEMENT
STD 213 (Rev. 03/2019)
AGREEMENT NUMBER
SP022-041
PURCHASING AUTHORITY NUMBER (If Applicable)
1. This Agreement is entered into between the Contracting Agency and the Contractor named below:
CONTRACTING AGENCY NAME
Sixteenth District Agricultural Association (California Mid-State Fair)
CONTRACTOR NAME
City of Atascadero / Visit Atascadero
2. The term of this agreement is:
START DATE
January 1, 2022
THROUGH END DATE
December 31, 2022
3. The maximum amount of this Agreement is:
$7,500.00
4. The parties agree to comply with the terms and conditions of the following exhibits, which are by this reference made a part of this Agreement.
Exhibits Title Pages
Exhibit A Scope of Work and Budget Detail and Payment Provisions 1
Exhibit B* General Terms and Conditions 3
Exhibit C Special Terms and Conditions 2
Items shown with an asterisk (*), are hereby incorporated by reference and made a part of this agreement as if attached hereto. These documents can be view at https://www.dgs.ca.gov/OLS/Resources (Standard Contract Language for Non-IT Services GTC 04/2017)
IN WITNESS WHEREOF, THIS AGREEMENT HAS BEEN EXECUTED BY THE PARTIES HERETO.
CONTRACTOR
CONTRACTOR NAME (if other than an individual, state whether a corporation, partnership, etc.)
City of Atascadero / Visit Atascadero
CONTRACTOR BUSINESS ADDRESS
6500 Palma Avenue
CITY
Atascadero
STATE
CA
ZIP
93422
PRINTED NAME OF PERSON SIGNING
Terrie Banish
TITLE
Deputy City Manager - Promotions, Events
CONTRACTOR AUTHORIZED SIGNATURE DATE SIGNED
04 / 26 / 2022
STATE OF CALIFORNIA
CONTRACTING AGENCY NAME
Sixteenth District Agricultural Association (California Mid-State Fair)
CONTRACTING AGENCY ADDRESS
2198 Riverside Avenue, P.O. Box 8
CITY
Paso Robles
STATE
CA
ZIP
93447
PRINTED NAME OF PERSON SIGNING
Colleen Bojorquez
TITLE
CEO
CONTRACTING AGENCY AUTHORIZED SIGNATURE DATE SIGNED
04 / 27 / 2022
CALIFORNIA DEPARTMENT OF GENERAL SERVICES APPROVAL EXEMPTION (If Applicable)
ITEM NUMBER: B-3
DATE 08/17/22
ATTACHMENT: 1
Page 34 of 65
Doc ID: 696669f440fb8889f7efea3eaab21a0b35b01be4
Agreement #SP022-041
EXHIBIT A
SCOPE OF WORK
Contractor agrees to provide the State of California, 16th District Agricultural Association (California Mid-State Fair) with
the following sponsorship.
Contractor agrees to:
1. Pay to the State the sum of $7,500 cash per year of agreement, no later than JUNE 1, 2022.
2. Term of this agreement is JAN 1, 2022 – DEC 31, 2022.
3. All sponsorship monies shall be paid in full no later than and in amounts no less than the payment terms listed above
in Item 1. Sponsorship benefits may be revoked or paused if any scheduled payment is not made on time and in full.
In exchange for the above, the State agrees to provide the Contractor with the following:
1. Advertising & Exposure
a. Business Listing in Official Daily Schedule.
b. Business Logo/Link on CMSF Website (www.midstatefair.com).
c. Signage – (All signs shall be supplied to the State by Contractor using lightweight, 1/4-inch corrugated
plastic material for sign. State will hang sign(s) at no charge to Contractor. Contractor to maintain, update
and/or replace sign should sign fade or new logo is needed)
i. One (1) Equestrian Center (4’ x 8’) Sign.
2. Hospitality
a. Twelve (12) Single-Day Admission Passes which will give you complimentary admission one day of the
Fair.
b. Two (2) Season VIP/Photo Passes which will give you complimentary admission each day of the Fair.
c. One (1) VIP Parking Pass which will give you complimentary admission to the Oak Tree Lot, located on
Riverside Avenue, across the street from the South Gate Entrance/Exit.
d. Access to our outdoor Sponsor Reception Area, which features light appetizers, complimentary water/soda,
and a full no-host bar (concert ticket required).
e. $750 VIP Ticket Credit which will allow you to purchase concert tickets, admission passes and/or carnival
ride tickets. All concert tickets will be in our sponsor hold section.
3. Special Programming
a. Contractor to be sponsor of Apple Pie Baking Contest taking place THU 7/28/22 and as such shall receive:
Name/logo on all marketing and promotional materials… Name/logo on print ads purchased in Atascadero
News & PR Press… Opportunity to have up to five (5) celebrity judges of the contest… Press release before
the contest… Photo opportunity after the contest.
b. Contractor to be sponsor of Get Crafty Awards & Tasting taking place on SUN 7/24/22 and as such shall
receive: Name/logo on all marketing and promotional materials… Custom plastic glasses to be used at
event… and opportunity to have one (1) celebrity judge at event.
Initial
ITEM NUMBER: B-3
DATE 08/17/22
ATTACHMENT: 1
Page 35 of 65
Doc ID: 696669f440fb8889f7efea3eaab21a0b35b01be4
Agreement #SP022-041
EXHIBIT C
SPECIAL TERMS AND CONDITIONS
EVACUATION ORDER
The California Mid-State Fair, along with all other large venue public gathering places and events around the country have
been advised by Federal, State and Local Authorities that an emergency evacuation of the premises may be ordered by any
of these authorities at any time. This decision would be driven by information available to those authorities that:
(1) May not be available to the California Mid-State Fair, or may be classified by those authorities, and therefore the
California Mid-State Fair would not be able to share it with our exhibitors, contractors, participants, guests, or renters;
(2) Could arise out of an actual or threatened act of terrorism;
(3) Could arise from any number of natural disasters, or other public safety concerns the authorities have for the safety
of the general public at our Fair or at our facility, property, grounds, or parking areas.
If an evacuation order occurs, you will be asked to leave the premises immediately. The law does not only require your
cooperation, but for your own safety and the safety of others, common sense demands your full cooperation. The Paso
Robles Police Department and/or Fair staff/security personnel will direct the evacuation. We are further advised that any
evacuation order given will be for personnel only! No other property, animals, trailers, merchandise, equipment, etc. will
be allowed off the premises. This is to allow the most efficient and speedy evacuation of the public from the threatened
area. If an evacuation order is given, do not attempt to remove anything other than yourselves and, if applicable, your
immediate means of transportation.
The evacuation plan calls for designated law enforcement personnel, California Mid-State Fair management, staff, or
volunteers to remain on the grounds to secure the facility and premises.
In the unlikely case an evacuation occurs, the California Mid-State Fair will exercise every reasonable effort to care for
property, animals, commercial exhibits, merchandise, etc. until the authorities remove the evacuation order and the public
is allowed back into the facility. No one will be allowed back on the grounds until the authorities have given the approval
to return. The California Mid-State Fair staff/security personnel along with the Paso Robles Police Department will enforce
the order in strict accordance with instructions from the authorities.
The State of California, Sixteenth District Agricultural Association, California Mid-State Fair, its directors, officers, agents,
servants, nor employees cannot, and will not, be held liable or responsible for any loss or damage to any Contractor’s,
exhibitor’s, or patron’s personal property, equipment, merchandise, animals, exhibits, etc. during or after any such event.
By entering into this agreement Contractor hereby agrees to indemnify, defend and save harmless the State of California,
Sixteenth District Agricultural Association, California Mid-State Fair, its officers, agents and employees from any and all
claims and losses accruing or resulting to any and all contractors, subcontractors, suppliers, laborers, participant, exhibitor,
and any other person, firm or corporation attending, or participating in, any activity or event covered under this agreement
and from any and all claims and losses accruing or resulting to any person, firm or corporation who may be injured or
damaged in the performance of this Agreement.
RIGHT TO TERMINATE
The State reserves the right to terminate this agreement subject to 30 days written notice to the Contractor. Contractor may
submit a written request to terminate this agreement only if the State should substantially fail to perform its responsibilities
as provided herein.
However, the agreement can be immediately terminated for cause. The term “for cause” shall mean that the Contractor fails
to meet the terms, conditions, and/or responsibilities of the contract. In this instance, the contract termination shall be
effective as of the date indicated on the State’s notification to the Contractor.
This agreement may be suspended or cancelled without notice, at the option of the Contractor, if the Contractor or State’s
premises or equipment are destroyed by fire or other catastrophe, or so substantially damaged that it is impractical to
continue service, or in the event the Contractor is unable to render service as a result of any action by any governmental
authority.
ITEM NUMBER: B-3
DATE 08/17/22
ATTACHMENT: 1
Page 36 of 65
Doc ID: 696669f440fb8889f7efea3eaab21a0b35b01be4
EXHIBIT C CONTINUED
FORCE MAJEURE
Neither party shall be liable to the other for any delay in or failure of performance, nor shall any such delay in or failure of
performance constitute default, if such delay or failure is caused by “Force Majeure.” As used in this section, “Force
Majeure” is defined as follows: Acts of war and acts of god such as disease, earthquakes, floods, and other natural disasters
such that performance is impossible.
ITEM NUMBER: B-3
DATE 08/17/22
ATTACHMENT: 1
Page 37 of 65
2022 CA Mid-State Fair Sponsorship Agreement - City of...
SP022-041 City of Atascadero.docx
696669f440fb8889f7efea3eaab21a0b35b01be4
MM / DD / YYYY
Signed
04 / 26 / 2022
15:07:13 UTC-7
Sent for signature to Terrie Banish (tbanish@atascadero.org)
and Colleen Bojorquez (colleen@midstatefair.com) from
sabrina@midstatefair.com
IP: 66.169.232.108
04 / 26 / 2022
17:30:10 UTC-7
04 / 26 / 2022
17:31:51 UTC-7
04 / 27 / 2022
08:00:38 UTC-7
04 / 27 / 2022
08:00:53 UTC-7
04 / 27 / 2022
08:00:53 UTC-7
Viewed by Terrie Banish (tbanish@atascadero.org)
IP: 75.128.77.114
Signed by Terrie Banish (tbanish@atascadero.org)
IP: 75.128.77.114
Viewed by Colleen Bojorquez (colleen@midstatefair.com)
IP: 66.169.232.108
Signed by Colleen Bojorquez (colleen@midstatefair.com)
IP: 66.169.232.108
The document has been completed.
ITEM NUMBER: B-3
DATE 08/17/22
ATTACHMENT: 1
Page 38 of 65
PHYSICAL: 2198 Riverside Avenue, Paso Robles, CA 93446
MAILING: PO Box 8, Paso Robles, CA 93447
www.midstatefair.com
THURSDAY, AUGUST 4, 2022
FOR IMMEDIATE RELEASE
2022 CALIFORNIA MID-STATE FAIR ROARS BACK TO LIFE!
“Full Steam Ahead!” theme proves to be prophetic
PASO ROBLES (CA) – The 76th annual California Mid-State Fair returned for 12 full days of fun
July 20-31 with a theme of “Full Steam Ahead!” In addition to the usual attractions of 4-H and
FFA Exhibitors, Carnival rides, Exhibits, Food, Shopping and Live Music… the Fair was also
highlighted by a new dance area called La Cantina and saw the actual on-site build of a tiny
home that was donated to Operation WEBS.
CEO Colleen Bojorquez said, “We are absolutely thrilled with the results of the Fair. The Staff
and Board worked extremely hard to bring back a 100% normal Fair and we feel we
accomplished that. The response from the community with the large turnout was overwhelming
and proved people were ready to come experience one of the great traditions of San Luis
Obispo County. For us, seeing so many smiling faces was a dream come true.”
LIVESTOCK AUCTIONS
Revenue from the 2022 livestock auctions raised $2,469,341 on 731 animals (unofficial). Of
that, $667,250 came from the Replacement Heifer Sale and $1,802,091 came from the Junior
Livestock Auction. Add-ons close August 7, so auction totals will increase after August 8. The
total revenue raised is slightly greater than last year… a big testament to our community.
MICHELOB ULTRA CONCERT SERIES
Concerts in the Chumash Main Grandstand roared back to life with over 89,000 guests
attending performances, a staggering number not seen since 2017, a year that featured two
sold-out Garth Brooks concerts. This year, the biggest attractions were a sold-out Kane Brown
concert, Santana, Old Dominion, Dan + Shay, Darius Rucker, Journey, Los Tigres del Norte and
John Fogerty.
INDUSTRIAL ARTS AUCTION
This year’s auction brought in a stunning $191,000 – on 59 projects – the most ever raised in a
single-year. Thanks to the generous support from the community, over $940,000 has been
brought in since the auction began over 22 years ago.
OVERALL ATTENDANCE
Total overall attendance topped 310,000 (unofficial) which was a 42.5% increase over last
year’s modified Fair. While official ticket counts will take several weeks to calculate, the Fair
wishes to sincerely thank all those who participated in, and/or attended the 2022 Fair!
ITEM NUMBER: B-3
DATE 08/17/22
ATTACHMENT: 2
Page 39 of 65
PHYSICAL: 2198 Riverside Avenue, Paso Robles, CA 93446
MAILING: PO Box 8, Paso Robles, CA 93447
www.midstatefair.com
CARNIVAL
Helm and Sons Amusements, Inc. of Colton, California generated almost $1,600,000 in total
revenue, a 16% increase from 2021.
EXHIBITS
There were 6,206 entries between both adult and youth which was up significantly from last
year’s 4,250. Also, the number of exhibitors between adult and youth doubled this year (1,091)
from last year (560).
CONCESSIONS
Slightly over 50 food and beverage (non-alcoholic) vendors reported gross revenues of just over
$3 million dollars, a number that far surpassed previous Fairs.
SPONSORSHIPS
The Fair once again received generous support from businesses and individuals in the form of
corporate sponsorships. Over 90 total sponsors gave over $1.2 million dollars in cash and in-
kind donations.
CENTRAL COAST WINE COMPETITION
The Central Coast Wine Competition named Pear Valley Vineyards as the 2022 Winery of the
Year. The Paso Robles winery had 22 entries with two best of class awards, three double golds
and nine golds. This is the second Winery of the Year honor for Pear Valley. Other winners:
Best of Show/Best of Red – Riboli Family Wines, Paso Robles, CA, 2019 San Simeon
Cabernet Sauvignon Reserve
Best Dessert – Halter Ranch, Paso Robles, CA, 2019 Vin De Paille
Best Sparkling – Vintage Wine Estates, Arroyo Grande, CA, Laetitia Brut Rosé
Best Rose – Cass Winery, Paso Robles, CA, 2022 Oasis
Best White – Midnight Cellars, Paso Robles, CA, 2021 Aurora Reserve
This year’s competition included 95 wineries and 572 wines entered. The competition features
71 classes based on grape varieties and vintages, where the “Best of “wines are selected for
their varietal typicity, quality and character. The blind-tasting event, held June 14-16 at the Paso
Robles Event Center, is the largest wine competition on California’s Central Coast, which
encompasses ten counties stretching from Alameda to Ventura. It was sponsored this year by
Bank of the Sierra.
CENTRAL COAST VINEGAR COMPETITION
The Central Coast Vinegar Competition featured 3 brands with 7 total entries in 11 classes
based on varieties. The Best of Show winner was Kismet Refining Company from Escondido,
CA with their Black Garlic Balsamic.
ITEM NUMBER: B-3
DATE 08/17/22
ATTACHMENT: 2
Page 40 of 65
PHYSICAL: 2198 Riverside Avenue, Paso Robles, CA 93446
MAILING: PO Box 8, Paso Robles, CA 93447
www.midstatefair.com
CALIFORNIA CRAFT SPIRITS COMPETITION
The California Craft Spirits Competition featured 60 total classes with 17 companies and 47 total
entries. Winners:
Best of Show/Best White Spirit – Wine Shine & Tin City Distillery, Paso Robles, CA, Vodka
Best Brandy – Bethel Rd. Distillery, Templeton, CA, VSOP
Best Liqueur – Bethel Rd. Distillery, Templeton, CA, Orange Liqueur
SAN LUIS OBISPO COUNTY WINE INDUSTRY AWARDS
Winemaker of the Year – Bob Lindquist, Verdad Wine Cellars & Lindquist Family Wines
Wine Grape Grower of the Year – Hilary Graves, Booker Vineyard
Wine Industry Person of the Year – Gretchen Roddick, Hope Family Wines
AGRICULTURE AWARDS
Agriculturalist of the Year – Tom Bordonaro
Cattlewoman of the Year – Sarah Kramer
Cattleman of the Year – Paul Tognazzini
COUNTRY RODEO FINALS WINNERS
The Country Rodeo Finals All-Around Cowboy was Colter Negrante. Other winners:
Team Penning
CODY MORA, CHAD RAVA, TOM MARTINUS
Barrels
MEGAN MCNULTY
Ranch Rope & Brand
WILL CENTONI, BRINAN VARIAN, RYAN PASCOE, KEITH PASCOE
Mixed Ribbon Roping
CODY MORA, LILLY THOMPSON
Match Roping
KELLY BARKER, CLAYTON GRANT
Double Mugging
DANNY LESLIE, FRANKY MARTINEZ
Ladies Breakaway Roping
GRACE LOPEZ
ITEM NUMBER: B-3
DATE 08/17/22
ATTACHMENT: 2
Page 41 of 65
PHYSICAL: 2198 Riverside Avenue, Paso Robles, CA 93446
MAILING: PO Box 8, Paso Robles, CA 93447
www.midstatefair.com
LEGACY PROJECT SCHOLARSHIP
The James W. Brabeck Youth Legacy (JWBYLF) Fund selected Cody Domingos as the 2022
Scholarship winner. Cody is the first winner to submit a welding project to the committee. He is
a senior at Paso Robles High School and very active in his local FFA Chapter and the captain of
the water polo team. At the award ceremony, both his welding teacher and water polo coach
spoke highly of his leadership skills and compassion towards others. After graduation, Cody
plans to attend the University of Tennessee to major in Food and Ag Business with a minor in
Marketing.
MISS CALIFORNIA MID-STATE FAIR
This year’s Queen was 17-year-old Brooke Smith of Templeton. She was also named Miss
Congeniality. Brooke is a graduate of Templeton High School and will be attending Cuesta
College and her hobbies and interests include jet skiing, horseback riding, and showing animals.
19-year-old Sarah Barr of Templeton was the 1st Runner Up and 17-year-old Jenna Shapero of
Paso Robles was 2nd Runner Up.
The 2023 California Mid-State Fair runs July 19-30, 2023
For more information, please contact publicity@midstatefair.com
ITEM NUMBER: B-3
DATE 08/17/22
ATTACHMENT: 2
Page 42 of 65
ITEM NUMBER: B-4
DATE: 08/17/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
VisitAtascadero.com Brand Refresh Update
& Q4 Marketing Update
RECOMMENDATION:
1. ATBID Board discuss and provide staff direction for the new brand refresh
2. Receive and file Q4 Marketing Update for VisitAtascadero.com.
DISCUSSION:
Verdin will lead ATBID through the brand refresh update and changes to the logo for
VisitAtascadero. This discussion will bring back the ideas shared at the June 2022 ATBID
meeting to discuss what worked with the current brand and how the creative updates will
continue going forward.
The Q4 Marketing stat report covering April – June 2022 will be shared, as well as the results
of the performance of the Summer “All In” ad campaign, along with a review of the website
metrics.
FISCAL IMPACT:
None.
ATTACHMENT:
1. ATBID Logo Refresh
2. Q4 Marketing Update: April – June 2022
Page 43 of 65
NOT FOR REPRODUCTION
This file is intended for design
presentation, visual review, and
proofreading purposes only and cannot
be used for reproduction in any manner
whatsoever. Digital files, appropriate
for high quality reproduction, will be
created and supplied after approval of
all visual and written elements related
to this project.
Please call (805) 541-9005
with any questions. Thank you!
ITEM NUMBER: B-4 DATE 08/17/22ATTACHMENT: 1
Page 44 of 65
C ALI FORNIA
ITEM NUMBER: B-4 DATE 08/17/22ATTACHMENT: 1
Page 45 of 65
August 5, 2022
Visit Atascadero
Quarter 4 Stat Report
Summary of Performance
Campaign performance remained high in Quarter 4, continuing to run the “All In” creative sets. Impressions
increased dramatically over Q3 stats, resulting in more than 746,000 views through programmatic video
alone. Google Adwords launched last quarter and saw an increase in stats across the board in Q4. There were
over 22,000 impressions and 3,713 clicks through Google AdWords and 44 tracked conversions. Open rates for
email marketing continued to outperform the previous quarter reaching almost a 50% open rate. Social media
continues to be a great way to provide information about local events and promote Atascadero businesses.
Paid Media
Digital Media Results:
Channel Creative Impressions Clicks CTR Conversions
Programmatic All In Video 1 269,233 630 0.23%
175ProgrammaticAll In Video 2 268,285 632 0.24%
Programmatic All In Video 3 - (30 sec)208,858 403 0.19%
Google Adwords SEM - General brand 22,867 3,713 16.24%44
Social Boosted posts 72,846 5,746 7.89%N/A
Total Campaign Summary:
●Impressions: 842,089
●Clicks: 11,124
●Avg. CTR: 1.32%
●Visits/Conversions: 219
ITEM NUMBER: B-4
DATE 08/17/22
ATTACHMENT: 2
Page 46 of 65
Owned Media
Email Marketing Campaign Results:
Verdin developed and deployed three monthly e-newsletters in Q4.
They included information on events, seasonal happenings, outdoor
experiences and supported EDI initiatives. Below are the results:
April 8:
⎻Open rate: 49.7%
⎻Click rate: 3.0%
⎻Total clicks: 52
May 24:June 16:
⎻Open rate: 48.3%- Open rate: 46.1%
⎻Click rate: 2.4%- Click rate: 2.1%
⎻Total clicks: 42 - Total clicks: 38
Social Media Results:
Platform Impressions Engagements Followers Demographics
Facebook 112,011 7,684 6,856 Women 35-44
Instagram 54,720 3,006 3,685 Women 35-44
Top Posts:
ITEM NUMBER: B-4
DATE 08/17/22
ATTACHMENT: 2
Page 47 of 65
Website Analytics:
Comparing 2022 v. 2021
ITEM NUMBER: B-4
DATE 08/17/22
ATTACHMENT: 2
Page 48 of 65
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2021-2022 BUDGETED
2016-2017 2017-2018 2018-2019 2019-2020 6/30/2021 through 06/30/2022 2021-2022
REVENUES
41530.6300 Taxes and Assessments 267,507$ 275,295$ 278,184$ 224,609$ 277,287$ 406,216$ 292,320$
45920.0003 Assessment Penalties - - - 133 - 705 -
46110.0000 Investment Earnings 724 1,580 9,631 10,720 2,027 - 6,950
Total Revenue 268,231 276,875 287,815 235,462 279,314 406,921 299,270
EXPENSES
6050000 Office Expense - - - - - 264 250
6070000 Advertising 91,005 144,521 178,720 120,110 43,142 127,366 165,000
6400000 Operating Supplies 120 - - - - - -
6500000 Contract Services **138,414 172,938 143,482 120,525 106,295 143,436 140,000
6600000 Professional Development 425 425 425 - - 731 430
6740000 Business Development - 3,000 - - - - -
6900000 Administration 2,675 2,753 2,782 2,246 2,774 4,069 2,860
Total Expenses 232,639 323,636 325,408 242,881 152,211 275,867 308,540
NET INCOME/(LOSS)35,592 (46,761) (37,593) (7,419) 127,103 131,054 (9,270)
BEGINNING AVAILABLE BALANCE 329,849 365,441 318,679 281,086 273,667 400,770 256,830
ENDING AVAILABLE BALANCE 365,441$ 318,679$ 281,086$ 273,667$ 400,770$ 531,824$ 247,560$
*Actual numbers are unaudited, not yet finalized and are subject to change
**Contract Services
Special Events
Atascadero Fall Festival Sponsorship 2021 5,000$
Atascadero Fall Festival Sponsorship 2022 (Payment 1 of 2; 2nd bill for 22/23 fiscal year)10,000
Bovine Classic Sponsorship 2022 10,000
Spartan Race Co-Sponsorship 5,000
Atascadero Lakeside Wine Festival 2,000
Spartan Race Co-Sponsorship 5,000
Downtown Murals-Sponsorship 5,000
Destination Marketing Services 87,686
Administrative Services Fee 13,750
143,436$
Atascadero Tourism Business Improvement District (ATBID) Fund
8/5/2022
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 1
Page 49 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 250.00 0.00 250.00 0.00
0000.6053012 Minute Book Filler 0.00 0.00 0.00 0.00 0.00 0.00
263.94 2/11/2022 ap IN 12807
235Line Description: TOURISM DISTRICT BOOK
Vendor: 00258 LAUTZENHISER'S STATIONARY Check # 170698
263.94 263.94 0.000000.6053012 Minute Book Filler 0.00 -263.94 0.00
Total Office Expense 105.58 263.94 263.94 0.00 -13.94 250.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 165,000.00 0.00 165,000.00 0.00
0000.6077020 Public Notices 0.00 0.00 0.00 0.00 0.00 0.00
184.20 6/3/2022 ap IN 9334
235Line Description: ATBID PUBLIC NOTICE
Vendor: 08568 13 STARS MEDIA Check # 171312
184.20 184.20 0.000000.6077020 Public Notices 0.00 -184.20 0.00
0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00
47.95 7/1/2021 ap IN 12784
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 168159
100,000.00 7/1/2021 po PO 02453
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 50 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
1,128.43 7/31/2021 ap IN 10360
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168923
-1,128.43 7/31/2021 po LI 10360
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 8/5/2021 ap IN 12841
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 168431
616.77 8/31/2021 ap IN 10420
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168923
-616.77 8/31/2021 po LI 10420
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 9/1/2021 ap IN 12906
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 168702
1,456.10 9/30/2021 ap IN 10491
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169068
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 51 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
-1,456.10 9/30/2021 po LI 10491
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 10/1/2021 ap IN 12976
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 168976
11,383.90 10/31/2021 ap IN 10550
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169462
-11,383.90 10/31/2021 po LI 10550
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 11/1/2021 ap IN 13035
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 169253
14,896.22 11/30/2021 ap IN 10572
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169685
-14,896.22 11/30/2021 po LI 10572
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 52 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
47.95 12/1/2021 ap IN 13109
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 169605
11,723.21 12/31/2021 ap IN 10637
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169900
-11,723.21 12/31/2021 po LI 10637
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 1/1/2022 ap IN 13169
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 169833
6,173.45 1/31/2022 ap IN 10683
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 170318
-6,173.45 1/31/2022 po LI 10683
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
117.95 2/1/2022 ap IN 13251
235Line Description: WEB SITE MAINTENANCE,SECURE WE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 170105
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 53 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
11,607.12 2/28/2022 ap IN 10718
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 170620
-11,607.12 2/28/2022 po LI 10718
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 3/1/2022 ap IN 13314
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 170372
11,585.46 3/31/2022 ap IN 10765
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 170886
-11,585.46 3/31/2022 po LI 10765
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
82.95 4/1/2022 ap IN 13395
235Line Description: WEB SITE MAINTENANCE
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 170669
9,593.53 4/30/2022 ap IN 10803
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171161
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 54 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
-9,593.53 4/30/2022 po LI 10803
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 5/2/2022 ap IN 13483
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 170927
10,978.91 5/31/2022 ap IN 10858
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171417
-10,978.91 5/31/2022 po LI 10858
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 6/1/2022 ap IN 13549
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 171214
3,258.61 6/30/2022 ap IN 10914
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171701
-3,258.61 6/30/2022 po LI 10914
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171701
95,082.11 95,082.11 0.000000.6077025 Digital Media Advertising 5,598.29 -100,680.40 0.00
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 55 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00
-8,000.00 7/1/2021 po CO 02453
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
18,000.00 7/1/2021 po PO 02453
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3,750.00 7/11/2021 ap IN 210120
235Line Description: 2021 SPONSORSHIP
Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 168314
12,500.00 7/21/2021 ap IN 13950
235Line Description: AUGUST 2021 EDI STUDY~
Vendor: 00406 VISIT SLO CAL Check # 168505
5,000.00 9/27/2021 ap IN 21PR2
235Line Description: SPONSOR 2021 NOVEMBER
Vendor: 07251 GARAGISTE EVENTS, INC. Check # 168998
5,000.00 10/1/2021 ap IN INV1021
235Line Description: CCCBF SPONSORSHIP
Vendor: 07864 CENTRAL COAST BREWERS GUILD Check # 169250
1,280.00 2/16/2022 ap IN 02162022
235Line Description: REGISTRATION FEE
Vendor: 00406 VISIT SLO CAL Check # 170322
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 56 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
3,129.39 6/22/2022 ap IN 14145
235Line Description: IPW BOOTH
Vendor: 00406 VISIT SLO CAL Check # 171571
1,440.56 6/30/2022 ap IN 10914
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171701
-1,440.56 6/30/2022 po LI 10914
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171701
32,099.95 32,099.95 0.000000.6077060 Advertising 8,559.44 -40,659.39 0.00
Total Advertising 85.77 127,366.26 127,366.26 14,157.73 23,476.01 165,000.00
0000.6400000 Operating Supplies
Total Operating Supplies 0.00 0.00 0.00 0.00 0.00 0.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 140,000.00 0.00 140,000.00 0.00
0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00
8,000.00 7/1/2021 po CO 02453
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
82,000.00 7/1/2021 po PO 02453
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 57 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
5,785.90 7/31/2021 ap IN 10360
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168923
-5,785.90 7/31/2021 po LI 10360
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5,223.50 8/31/2021 ap IN 10420
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168923
-5,223.50 8/31/2021 po LI 10420
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
6,944.30 9/30/2021 ap IN 10491
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169068
-6,944.30 9/30/2021 po LI 10491
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,297.80 10/31/2021 ap IN 10550
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169462
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 58 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-9,297.80 10/31/2021 po LI 10550
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,543.60 11/30/2021 ap IN 10572
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169685
-8,543.60 11/30/2021 po LI 10572
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5,774.20 12/31/2021 ap IN 10637
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169900
-5,774.20 12/31/2021 po LI 10637
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
7,779.90 1/31/2022 ap IN 10683
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 170318
-7,779.90 1/31/2022 po LI 10683
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 59 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
6,028.60 2/28/2022 ap IN 10718
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 170620
-6,028.60 2/28/2022 po LI 10718
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
6,375.30 3/31/2022 ap IN 10765
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 170886
-6,375.30 3/31/2022 po LI 10765
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
4,978.70 4/30/2022 ap IN 10803
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171161
-4,978.70 4/30/2022 po LI 10803
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,046.00 5/31/2022 ap IN 10858
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171417
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 60 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-8,046.00 5/31/2022 po LI 10858
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
12,908.57 6/30/2022 ap IN 10914
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171701
-12,908.57 6/30/2022 po LI 10914
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 171701
87,686.37 87,686.37 0.000000.6501125 Promotions Consultants 2,313.63 -90,000.00 0.00
0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00
5,000.00 9/27/2021 ap IN 653
235Line Description: ATASCADERO FALL FEST SPONSORSH
Vendor: 08621 EN FUEGO EVENTS Check # 168994
2,291.67 1/1/2022 je GJ JE22 01-07
235Line Description: ATBID Admin Service Fee - Jan
2,291.67 2/1/2022 je GJ JE22 02-04
235Line Description: ATBID Admin Service Fee - Feb
2,291.67 3/1/2022 je GJ JE22 03-02
235Line Description: ATBID Admin Service Fee - Mar
2,291.67 4/1/2022 je GJ JE22 04-02
235Line Description: ATBID Admin Serv Fee - April
2,291.67 5/1/2022 je GJ JE22 05-02
235Line Description: ATBID Admin Service Fee - May
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 61 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509010 Other Professional Services (Continued)
2,291.67 6/1/2022 je GJ JE22 06-02
235Line Description: ATBID Admin Service Fee - June
18,750.02 18,750.02 0.000000.6509010 Other Professional Services 0.00 -18,750.02 0.00
0000.6509032 Additional Promotional Services 0.00 0.00 0.00 0.00 0.00 0.00
10,000.00 2/7/2022 ap IN 666
235Line Description: ATASCADERO FALL FEST GRANT
Vendor: 08621 EN FUEGO EVENTS Check # 170390
10,000.00 2/17/2022 ap IN 196
235Line Description: BOVINE CLASSIC SPONSORSHIP
Vendor: 08979 LOCOMOTIV PERFORMANCE COACHING Check # 170269
5,000.00 3/8/2022 ap IN 308
235Line Description: CCCBF SPONSORSHIP
Vendor: 07864 CENTRAL COAST BREWERS GUILD Check # 170369
2,000.00 3/28/2022 ap IN 11458
235Line Description: ATASCADERO LAKESIDE WINE FESTI
Vendor: 00022 ATASCADERO CHAMBER OF COMMERCE Check # 170648
5,000.00 3/28/2022 ap IN 14094
235Line Description: SPARTAN RACE CO-SPONSORSHIP
Vendor: 00406 VISIT SLO CAL Check # 170755
5,000.00 5/31/2022 ap IN 1
235Line Description: SPONSORSHIP OF MURALS DOWNTOWN
Vendor: 08642 SAN LUIS OBISPO CO ARTS COUNCL Check # 171401
37,000.00 37,000.00 0.000000.6509032 Additional Promotional Services 0.00 -37,000.00 0.00
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 62 of 65
08/05/2022
CITY OF ATASCADERO
12:16PM
expdetl.rpt Expenditure Detail Report
07/01/2021 through 06/30/2022
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
Atascadero Tourism Bus Improv Dist0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
Total Contract Services 143,436.39 143,436.39
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 430.00 0.00 430.00 0.00
0000.6601090 Other Meetings & Conferences 0.00 0.00 0.00 0.00 0.00 0.00
677.19 4/8/2022 ap IN 5460 032222
235Line Description: AMERICAN AIRLINES - T BANISH F
Vendor: 05498 U.S. BANK Check # 170883
53.63 4/8/2022 ap IN 5460 032222
235Line Description: ALLIANZ GLOBAL ASSISTANCE - TR
Vendor: 05498 U.S. BANK Check # 170883
730.82 730.82 0.000000.6601090 Other Meetings & Conferences 0.00 -730.82 0.00
Total Professional Development 169.96 730.82 730.82 0.00 -300.82 430.00
0000.6740000 Business Development
Total Business Development 0.00 0.00 0.00 0.00 0.00 0.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 2,860.00 0.00 2,860.00 0.00
Total Department Service Charges 0.00 0.00 0.00 0.00 2,860.00 2,860.00
93.43 271,797.41 271,797.41 16,471.36 20,271.23 308,540.00Total Atascadero Tourism Bus Improv Dist
Grand Total 271,797.41 271,797.41 93.43 16,471.36 20,271.23 308,540.00
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 2
Page 63 of 65
August 5, 2022
Marketing Budget
Visit Atascadero | Budget: $206,000
Detailed Spending Actual Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.Proj.
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Remaining
Strategy/Planning/Meetings $21,600 $902 $2,000 $2,000 $1,898 $1,800 $1,800 $1,800 $1,800 $1,800 $1,800 $2,000 $2,000 $21,600 $0
Marketing Plan $5,000 $1,080 $3,920 ----------$5,000 $0
Creative Developement $36,000 $2,615 $8,000 $4,000 $2,385 $2,000 $5,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $36,000 $0
Website Updates $5,000 -$2,500 $1,000 --$500 --$500 --$500 $5,000 $0
Social Media $19,200 $1,590 $1,610 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $1,600 $19,200 $0
Email Marketing $12,000 $979 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,021 $12,000 $0
Public Relations $5,000 -$1,500 --$1,000 --$1,500 --$1,000 -$5,000 $0
Media Planning $4,200 $330 $370 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350 $4,200 $0
Media Buy $98,000 $537 $1,000 $12,000 $12,000 $12,000 $5,000 $5,000 $10,000 $12,000 $12,000 $10,500 $5,963 $98,000 $0
Summary: Actual to Budget
Budget Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL TOTAL
Invoice Totals $206,000 $8,033 $21,900 $21,950 $19,233 $19,750 $15,250 $11,750 $18,250 $19,250 $18,750 $18,450 $13,434 $206,000
Added Value
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 3
Page 64 of 65
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$
Fiscal Year 2022 626,858.07$ 498,063.24$ 361,921.79$ 545,138.64$ 2,031,981.74$
ITEM NUMBER: B-5
DATE 08/17/22
ATTACHMENT: 4
Page 65 of 65