HomeMy WebLinkAboutTBID_2022-08-17_Agenda
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, August 17, 2022 at 2:30 P.M.
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR:
1. ATBID Draft Action Minutes – June 15, 2022
▪ Recommendation: ATBID Board approve the June 15, 2022 Draft ATBID Regular
Meeting Minutes. [City Staff]
B. BUSINESS ITEMS:
1. 2022 IPW Conference Experience & Budget Recap
▪ Recommendation: ATBID Board receive and file the 2022 International Pow
Wow (IPW) Conference experience and budget recap. [City/Verdin]
▪ Fiscal impact: None.
2. 25th Annual Atascadero Lakeside Wine Festival Marketing & Event Recap
▪ Recommendation: ATBID Board receive and file the 25th Annual Atascadero
Lakeside Wine Festival marketing and event recap. [City]
▪ Fiscal impact: None.
3. 2022 Mid-State Fair Sponsorship Recap
▪ Recommendation: ATBID Board receive and file the 2022 Mid-State Fair
Sponsorship recap. [City]
▪ Fiscal impact: None.
4. VisitAtascadero.com Brand Refresh Update & Q4 Marketing Update
▪ Recommendation:
1. ATBID Board discuss and provide staff direction for the new brand refresh
2. Receive and file Q4 Marketing Update. [City/Verdin]
▪ Fiscal Impact: None.
5. Budget Overview & Monthly Report
▪ Recommendation: ATBID Board receive and file Budget Overview and Monthly
Report. [City/Verdin]
▪ Fiscal Impact: None.
C. UPDATES:
1. Visit SLO CAL Board & Marketing Committee Updates. [Visit SLO CAL/Verdin/City
Manager’s Office]
2. City Business & Administrative Update. [City Manager’s Office]
D. BOARD MEMBER COMMENTS:
E. FUTURE AGENDA ITEMS: (This section is set aside for open discussion on future
agenda items)
1. Spaceport presentation by City of Atascadero’s Deputy Director of Economic &
Community Development, Loreli Capel, and City of El Paso de Robles’ Economic
Development Manager, Paul Sloan. (September)
2. Quarterly check in on HdL STR Compliance program. (September)
3. Political/action topics presentation by City of Atascadero Mayor and/or San Luis
Obispo County Supervisor.
4. Itemized budget item discussion for reserves.
5. Event sponsorship letter/mailing to solicit for future events, e.g., Cider Festival,
Wine Speak, etc.
F. ADJOURNMENT