HomeMy WebLinkAboutTBID_2022-04-20_Agenda
Copies of the staff reports or other documentation relating to each item of business referred to on
the Agenda are on file in the office of the City Clerk and are available for public inspection on our
website, www.atascadero.org. Contracts and Resolutions will be allocated a number once they are
approved by the ATBID Board. The Minutes of this meeting will reflect these numbers. All documents
submit ted by the public during ATBID meetings that are either read into the record or referred to in
their statement will be noted in the Minutes and available for review by contacting the City Clerk's
office. All documents will be available for public inspection by appointment during City Hall business
hours.
DISTRICT REGULAR MEETING AGENDA
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT
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Passcode: 726091 )1(669) 900-6833 (Webinar ID: 876 1415 5013;
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, April 20, 2022 at 2:30 P.M.
Video Conference:
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Meeting ID: 876 1415 5013
Passcode: 726091
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – March 16, 2022
▪ Recommendation: ATBID Board approve the March 16, 2022 Draft ATBID
Regular Meeting Minutes. [City Staff]
B. BUSINESS ITEMS
1. Mid-State Fair Sponsorship Opportunities
▪ Recommendation: ATBID Board review and provide staff direction on 2022 Mid-
State Fair Sponsorship Opportunity. [City]
▪ Fiscal Impact (GL 2801): Up to $3,750.
2. Atascadero Lakeside Wine Festival 2022 Sponsorship Marketing Request
▪ Recommendations: ATBID Board review and provide staff direction on second
part of the Atascadero Lakeside Wine Festival Sponsorship Request for 2022.
[Atascadero Chamber]
▪ Fiscal Impact: $3,000.
3. Central Coast Craft Beer Festival Event Recap 2022 & Event Sponsorship
Renewal 2023
▪ Recommendations: ATBID Board:
1. Receive recap of marketing results of the March 26, 2022 Central Coast Craft
Beer Festival.
2. Provide staff direction on sponsorship request for the March 2023 Central
Coast Craft Beer Festival. [Central Coast Brewers Consortium]
▪ Fiscal Impact: Up to $5,000.
4. In-Person Meetings
• Recommendation: ATBID Board discuss and provide staff direction on option of
in-person meetings or to continue virtual meetings starting May 2022. [City]
• Fiscal Impact: None.
5. Marketing Plan Summary & Detailed Quarterly Marketing Report
▪ Recommendation: ATBID Board receive and file Marketing Plan Summary and
detailed Quarterly Marketing Report. [Verdin]
▪ Fiscal Impact: None.
6. Budget Overview & Monthly Report
▪ Recommendation: ATBID Board receive and file Budget Overview and Monthly
Report. [City/Verdin]
▪ Fiscal Impact: None.
C. UPDATES
1. Visit SLO CAL Updates (Note: Marketing Committee meets every other month, next
meeting in May) – Camille Silvera
2. City Business & Administrative Update – City Manager’s Office
D. BOARD MEMBER COMMENTS
E. FUTURE AGENDA ITEMS (This section is set aside for open discussion on future
agenda items)
1. Results of Lodging Owners meeting for upcoming board terms (May).
2. Notice 2022-2023 Visit Atascadero Annual Report and Budget (May).
3. Destination Marketing Services contract renewal (May).
4. Guest experience vs. events with the recent increase in TOT.
5. Itemized budget item discussion for reserves.
6. Elks Lodge RV regarding TOT.
7. Quarterly check in on HdL STR compliance program beginning July 1.
8. Political/action topics presentation by Mayor Moreno and/or County Supervisor.
9. Space Port presentation by Mayor Martin & Mayor Moreno.
F. ADJOURNMENT