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website, www.atascadero.org. Contracts and Resolutions will be allocated a number once they are
approved by the ATBID Board. The Minutes of this meeting will reflect these numbers. All documents
submit ted by the public during ATBID meetings that are either read into the record or referred to in
their statement will be noted in the Minutes and available for review by contacting the City Clerk's
office. All documents will be available for public inspection by appointment during City Hall business
hours.
DISTRICT REGULAR MEETING AGENDA
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT
www.atascadero.org.
ATBID agendas and minutes may be viewed on the City's website:
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Page 1 of 42
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, March 16, 2022 at 2:30 P.M.
Video Conference:
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Meeting ID: 858 9201 7864
Passcode: 337037
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – February 16, 2022
▪ Recommendation: ATBID Board approve the February 16, 2022 Draft ATBID
Regular Meeting Minutes. [City Staff]
B. BUSINESS ITEMS
1. Ad Hoc Committee Report for TOT Collection Software Billing & Short-Term
Rental Platform Review
▪ Recommendations: ATBID Board:
1. Receive report from Ad Hoc Committee about the TOT Collection Software
costs program comparison along with a recap of the Short-term Rental
Platform.
2. Discuss and provide staff direction or direct the Committee to explore further.
[City Staff]
Page 2 of 42
▪ Fiscal Impact:
• If the ATBID is interested in moving to monthly TOT collection, it’s estimated
that the ATBID will incur $10,000-$20,000 in costs annually per the current
number of short-term rentals.
• If the ATBID desires to continue to have a Short-Term Rental compliance
program, the cost will vary depending on the compliance program selected:
$3,000 annually with Host Compliance/ Granicus or $90 per property with the
current HdL software platform.
2. Budget Overview & Monthly Report
▪ Recommendation: ATBID Board receive and file Budget Overview and Monthly
Report. [City/Verdin]
▪ Fiscal Impact: None.
3. Garagiste Festival Event Recap 2021 & Event Sponsorship Renewal 2022
▪ Recommendations: ATBID Board:
1. Receive recap of the marketing results of the November 12th Garagiste
Festival and new special event request for November 2022.
2. Provide staff direction on the sponsorship request for the November 2022
Garagiste Festival event. [Garagiste]
▪ Fiscal Impact: Up to $10,000.
C. UPDATES
1. Visit SLO CAL Updates – Camille Silvera
2. Marketing Update – Verdin Marketing
3. City Business & Administrative Update – City Manager’s Office
D. BOARD MEMBER COMMENTS
E. FUTURE AGENDA ITEMS
1. Political/Action Topics Presentation by the Mayor and/or County Supervisor
2. Space Port Presentation by Mayor Martin & Mayor Moreno
3. California Mid-State Fair Sponsorship Proposal.
F. ADJOURNMENT
Page 3 of 42
ITEM NUMBER: A-1
DATE: 03/16/22
Atascadero TBID
February 16, 2022
Page 1 of 5
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT MINUTES
Wednesday, February 16, 2022 at 2:30 P.M.
Video Conference:
https://us02web.zoom.us/j/89070310296?pwd=dnBjNUdLSWJiTWk1REtKNjFiUk9GQT09
Meeting ID: 890 7031 0296
Passcode: 981290
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:33 p.m.
ROLL CALL:
Present: By Teleconference - Chairperson Harden, Vice Chairperson Ketchum
and Board Members Alexander and O’Malley
Absent: Board Member Sohi
Staff Present: By Teleconference - Deputy City Manager/Outreach Promotions
Terrie Banish, Marketing Consultant Ashlee Akers, Community
Development Director Phil Dunsmore and Deputy City Clerk Amanda
Muther
APPROVAL OF AGENDA:
MOTION: By Board Member O’Malley and seconded by Vice Chairperson
Ketchum to approve the agenda.
Motion passed 4:0 by a roll call vote. (Sohi Absent)
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens spoke by telephone or through the webinar on this item: None.
Page 4 of 42
ITEM NUMBER: A-1
DATE: 03/16/22
Atascadero TBID
February 16, 2022
Page 2 of 5
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – January 19, 2022
▪ Recommendation: ATBID Board approve the January 19, 2022 Draft ATBID
Regular Meeting Minutes. [City Staff]
MOTION: By Board Member Alexander and seconded by Vice Chairperson
Ketchum to approve the consent calendar.
Motion passed 3:0 by a roll call vote. (O’Malley Abstain, Sohi
Absent)
B. BUSINESS ITEMS
1. Atascadero Lakeside Wine Festival Passport Recap 2021 & Wine Fest Event
Sponsorship Proposal 2022
▪ Recommendations: ATBID Board:
1. Receive recap of the marketing results from the 2021 Atascadero Lakeside
Wine Festival Passport. [Atascadero Chamber]
2. Provide staff direction on the Atascadero Lakeside Wine Fest Event
sponsorship proposal for 2022. [Atascadero Chamber]
▪ Fiscal Impact: $10,000
Atascadero Chamber of Commerce President Josh Cross gave the presentation and
answered questions from the Board. Deputy City Manager Banish & Marketing Consultant
Akers also answered questions from the Board.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: None.
Chairperson Harden closed the Public Comment period.
MOTION: By Vice Chairperson Ketchum to approve the $10,000 for the 2022
Wine Fest sponsorship.
Motion did not pass for lack of a second.
MOTION: By Board Member O’Malley and seconded by Board Member
Alexander to approve $2,000 to support the marketing work
Madison is doing and tentatively set aside $3,000 for future
consideration for other marketing outreach, outside of the area, if
the Chamber is interested in bringing back options.
Motion passed 4:0 by a roll call vote. (Sohi Absent)
Page 5 of 42
ITEM NUMBER: A-1
DATE: 03/16/22
Atascadero TBID
February 16, 2022
Page 3 of 5
2. Visit SLO CAL Events & Festivals Strategy Commitment to Collaborate
▪ Recommendation: ATBID Board review and provide staff direction on the Visit
SLO CAL Events & Festival Strategy Commitment to Collaborate. [Visit SLO CAL]
▪ Fiscal Impact: None.
Visit SLO CAL Project Manager Melissa Murray gave the presentation and answered
questions from the Board. Deputy City Manager Banish also answered questions from the
Board.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: None.
Chairperson Harden closed the Public Comment period.
MOTION: By Board Member O’Malley and seconded by Board Member
Alexander to approve allowing Rachelle to sign the Commitment
to Collaborate.
Motion passed 4:0 by a roll call vote. (Sohi Absent)
3. Economic Development Update for the City of Atascadero
▪ Recommendation: ATBID Board receive and file Economic Development Update
for the City of Atascadero. [City]
▪ Fiscal Impact: None.
Community Development Director Phil Dunsmore gave presentation and answered
questions from the Board.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: Mark Dariz
Chairperson Harden closed the Public Comment period.
The Economic Development Update was received and filed.
4. Budget Overview & Monthly Report
▪ Recommendation: ATBID Board receive and file Budget Report. [City/Verdin]
▪ Fiscal Impact: None.
Deputy City Manager Banish gave the presentation, provided a Draft ATBID Event Summary
(Exhibit A) and answered questions from the Board.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: None.
Chairperson Harden closed the Public Comment period.
The Budget Report was received and filed.
Page 6 of 42
ITEM NUMBER: A-1
DATE: 03/16/22
Atascadero TBID
February 16, 2022
Page 4 of 5
5. International Pow Wow (IPW) Conference 2022
▪ Recommendation: ATBID Board review and provide staff direction on whether or
not to participate in and pay to send a representative to the International Pow
Wow Conference 2022. [City/Verdin]
▪ Fiscal Impact: Not to exceed $6,000
Deputy City Manager Banish and Marketing Consultant Akers gave the presentation and
answered questions from the Board.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: None.
Chairperson Harden closed the Public Comment period.
MOTION: By Board Member O’Malley and seconded by Vice Chairperson
Ketchum to fund the attendance of Ashlee and Terrie up to $10,000
and if that is not enough reconsider with the possible option of Terrie
making up the difference with her marketing budget from the City.
Motion passed 4:0 by a roll call vote. (Sohi Absent)
C. UPDATES
1. Visit SLO CAL Updates – Camille Silvera provided updates on the Black History
Month campaign & the 2022 Visitors Magazine.
2. Marketing Update – Marketing Consultant Akers briefly mentioned the March retreat
to discuss destination and upcoming marketing campaigns, the Explore It tool SLO
CAL is currently looking into and the Arrivalist tool presentation. Deputy City Manager
Banish shared of the key chain swag.
3. City Business & Administrative Update – Deputy City Manager Banish gave a brief
update on event planning including the new Spring Concert Series, Brew at the Zoo
(back in person), and the upcoming Central Coast Craft Beer Festival.
4. Ad Hoc Committee Update for TOT Collection Software Billing & Short – Deputy City
Manager Banish advised that the first meeting date of the Ad Hoc Committee had
been set for March 3rd and updates would be provided at the next ATBID meeting.
5. Chamber & BID (Downtown) Update – On behalf of the Chamber, Deputy City
Manager Banish provided a brief update on the Sweetheart Stroll event and upcoming
At Her Table non-profit event.
D. BOARD MEMBER COMMENTS – None.
E. FUTURE AGENDA ITEMS
1. Political/Action Topics Presentation by the Mayor and/or County Supervisor.
2. Space Port Presentation by Mayor Martin & Mayor Moreno.
3. Garagiste Festival 2021 Event Recap & 2022 Sponsorship Renewal.
4. California Mid-State Fair Sponsorship Proposal.
Page 7 of 42
ITEM NUMBER: A-1
DATE: 03/16/22
Atascadero TBID
February 16, 2022
Page 5 of 5
F. ADJOURNMENT
Chairperson Harden adjourned the meeting at 4:32 p.m.
MINUTES PREPARED BY:
______________________________________
Amanda Muther
Deputy City Clerk
The following exhibit is available for review in the City Clerk’s office:
Exhibit A – Draft ATBID Event Summary
APPROVED:
Page 8 of 42
ITEM NUMBER: B-1
DATE: 03/16/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Ad Hoc Committee Report for
TOT Collection Software Billing &
Short-Term Rental Platform Review
RECOMMENDATIONS:
ATBID Board:
1. Receive report from Ad Hoc Committee about the TOT Collection Software costs
program comparison along with a recap of the Short-term Rental Platform.
2. Discuss and provide staff direction or direct the Committee to explore further.
DISCUSSION:
At the January ATBID meeting, an Ad Hoc Committee was assigned to Amar Sohi and
Patricia Harden to review the new billing platform with HdL, and how the cost fluctuates
on a monthly or quarterly basis based on the number of lodging properties.
The Ad Hoc Committee and the City met on March 3rd to review the new billing platform
that was launched on January 2022. With the new platform, lodging owners can report
and pay their quarterly taxes online. The attached cost comp arison was reviewed and
discussed in depth on the fluctuation of cost based on the number of total and active
short-term rentals. The new platform does allow for the TOT taxes to be submitted by
credit card. Since the initial meeting, the Ad Hoc Committee and the City have had
individual meetings reviewing the current online billing platform. Based on additional
research and discussions, if the decision is to be quarterly, the City will retain the current
billing platform with HdL for their services. If the ATBID would like to go monthly, that
option is available with this online billing platform and the ATBID would pay the additional
cost (over the costs of quarterly billing) for the monthly billing. This is a progress report to
review this option.
HdL also offers a program for non-compliant short-term rentals that are not paying TOT
taxes. HdL and their partner, Deckard use similar technology to that used by Host
Compliance/ Granicus. HdL sends a letter to the identified lodging property to begin the
process to bring the property current. Our current company with Host Compliance/
Granicus, provides a list of properties that are not current and then staff must file a
complaint and follow up to bring the property current. Host Compliance/ Granicus has
Page 9 of 42
ITEM NUMBER: B-1
DATE: 03/16/22
offered a renewal price of $3,000 annually and extended our renewal option to April 30,
2022. HdL offers a $45 per property fee if a property is identified as a short -term rental
who is not paying TOT taxes plus a $45 fee per property for HdL to pursue. The fee
includes both the identification of the property as non-paying, and required follow-up
letters and process.
Summary from January ATBID Meeting Staff Report
The City of Atascadero presented the TOT Collection Software billing program at the May
ATBID meeting in 2021. The program was approved by the ATBID Board to move forward
with a cost that would be approximately $10,000 or more based on the number of lodging
partners. The total number of properties in May of 2021 was 119 and the current number
of properties at this time is 162 (153 STR’s & 9 hotels), bringing the cost of the program
to approximately $17,000 annually for billing TOT quarterly.
The new collection software billing program was rolled out this month, January 2022 with
letters going out to the properties along with a link for filling out the TOT Return Form. At
this time, the form is to be completed quarterly. There is a help phone number and an
email link on the bottom of the form to assist lodging owners with the transition to the new
program and form. Next steps are to transition to monthly reporting, targeted to be
July 1, 2022 for the new fiscal year. This transition includes bringing the change to the
municipal code from quarterly reporting to monthly reporting at an upcoming City Council
meeting, targeted for March 2022.
The Short-Term Rental (STR) program with Host Compliance, now Granicus, runs $5,153
per year and renews in March 2022. With the new software billing program, the cost is
$45 per STR property that offers the same program that runs through Deckard, who is an
established STR vendor. Since we launched Granicus, we have identified many of the
STR’s not paying TOT. There would not be nearly as many STR’s to identify, like we had
when we launched the program in October 2015 and therefore, it doesn’t make sense to
renew under the current price and contract arrangement.
CONCLUSION:
Staff is looking for ATBID direction on two items:
1. Is the ATBID interested in moving to a monthly TOT collection at a cost of $10,000 -
$20,000 per year for current number of short-term rentals to be covered by ATBID
revenue?
2. Does the ATBID want to continue with HOST Compliance/ Granicus for identification
of non-paying short-term rental properties at a cost of $3,000 per year?
Or
Would the ATBID like to engage HdL at a cost of $90 per identified property for
identification, outreach and assistance in bringing the property into compliance?
Page 10 of 42
ITEM NUMBER: B-1
DATE: 03/16/22
FISCAL IMPACT:
• If the ATBID is interested in moving to monthly TOT collection, it’s estimated that the
ATBID will incur $10,000-$20,000 in costs annually per the current number of short-
term rentals.
• If the ATBID desires to continue to have a Short -Term Rental compliance program,
the cost will vary depending on the compliance program selected: $3,000 annually
with Host Compliance/ Granicus or $90 per property with the current HdL software
platform.
ATTACHMENT:
Cost comparison of the billing platform quarterly and monthly
Page 11 of 42
Licensed
Active
this fiscal
year
Estimated cost
of quarterly
reporting
through HdL
for all licensed
Estimated cost
of quarterly
reporting
through HdL
for active only
Estimated cost
of monthly
reporting
through HdL
for all licensed
Estimated cost
of monthly
reporting
through HdL
for active only
Hotels 8 8 6,800.00$ 6,800.00$ 6,800.00$ 6,800.00$
Short term rentals 151 87 9,060.00$ 5,220.00$ 27,180.00$ 15,660.00$
Annual Fee 159 95 15,860.00$ 12,020.00$ 33,980.00$ 22,460.00$
Estimated staff fee 14,000.00$ 39,000.00$
Number of reports/checks processed-quarterly 636 380
Number of reports/checks processed-monthly 1908 1140
FY 20-21 Admin Fee 2,773.86$
FY 20-21 Granicus Fee 5,153.00$
Process:
City staff creates and sends out tax return forms with instructions, relevant informaton and due dates to all lodging businesses
City staff answers questions regarding reporting and due dates
City staff double checks form calculations and timeliness
City staff deposits fund and tracks each of three revenues streams separately
City staff enters each on an Excel tracking worksheet and into the accounting system
City staff shares summary information with ATBID and TMD
City staff reconciles all information and prepares checks for TMD
City staff follow up with those who haven't filed, who submit incorrect checks or returned checks, or calculate late fees wrong
Estimated staff cost increase in FY2016 was $6,500 for 7 hotels and 5 STRs
ITEM NUMBER: B-1
DATE: 03/16/22
ATTACHMENT: 1
As of March 3, 2022
TOT Collection Data
City of Atascadero
Page 12 of 42
ITEM NUMBER: B-2
DATE: 03/16/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Budget Overview & Monthly Report
RECOMMENDATION:
ATBID Board receive and file Budget Overview and Monthly Report.
DISCUSSION:
The January 2022 ATBID summary and expenditure report shows the expenditures that
have been submitted through January 2022. The FY2021 report has not been finalized,
and will continue to be updated as the City is on an accrual basis. The ATBID/ Verdin
Marketing Expenditure Report will be included at the meeting to show the expense detail
summary for the marketing area. In addition, the Tourism TOT report is included showing
the TOT revenues to date.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. ATBID Summary 21-22
2. ATBID Expenditure Detail report FY 2022
3. Tourism TOT Report (3.5.22)
Page 13 of 42
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2021-2022 BUDGETED
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 6/30/2021 through 01/31/2022 2021-2022
REVENUES
41530.6300 Taxes and Assessments 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 277,287$ 213,213$ 292,320$
45920.0003 Assessment Penalties - - - - 133 - - -
46110.0000 Investment Earnings 5,458 724 1,580 9,631 10,720 2,027 - 6,950
Total Revenue 246,536 268,231 276,875 287,815 235,462 279,314 213,213 299,270
EXPENSES
6050000 Office Expense 5,164 - - - - - - 250
6070000 Advertising 86,914 91,005 144,521 178,720 120,110 43,142 73,964 165,000
6400000 Operating Supplies 1,217 120 - - - - - -
6500000 Contract Services 105,314 138,414 172,938 143,482 120,525 106,295 56,641 140,000
6600000 Professional Development - 425 425 425 - - - 430
6740000 Business Development 5,000 - 3,000 - - - - -
6900000 Administration 2,411 2,675 2,753 2,782 2,246 2,774 2,132 2,860
Total Expenses 206,020 232,639 323,636 325,408 242,881 152,211 132,737 308,540
NET INCOME/(LOSS)40,516 35,592 (46,761) (37,593) (7,419) 127,103 80,477 (9,270)
BEGINNING AVAILABLE BALANCE 289,333 329,849 365,441 318,679 281,086 273,667 400,770 256,830
ENDING AVAILABLE BALANCE 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 400,770$ 481,246$ 247,560$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
3/10/2022
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 1
Page 14 of 42
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2021-2022 BUDGETED
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 6/30/2021 through 12/31/2021 2021-2022
REVENUES
41530.6300 Taxes and Assessments 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 277,287$ 114,674$ 292,320$
45920.0003 Assessment Penalties - - - - 133 - - -
46110.0000 Investment Earnings 5,458 724 1,580 9,631 10,720 2,027 - 6,950
Total Revenue 246,536 268,231 276,875 287,815 235,462 279,314 114,674 299,270
EXPENSES
6050000 Office Expense 5,164 - - - - - - 250
6070000 Advertising 86,914 91,005 144,521 178,720 120,110 43,142 67,790 165,000
6400000 Operating Supplies 1,217 120 - - - - - -
6500000 Contract Services 105,314 138,414 172,938 143,482 120,525 106,295 46,569 140,000
6600000 Professional Development - 425 425 425 - - - 430
6740000 Business Development 5,000 - 3,000 - - - - -
6900000 Administration 2,411 2,675 2,753 2,782 2,246 2,773 1,147 2,860
Total Expenses 206,020 232,639 323,636 325,408 242,881 152,210 115,506 308,540
NET INCOME/(LOSS)40,516 35,592 (46,761) (37,593) (7,419) 127,104 (832) (9,270)
BEGINNING AVAILABLE BALANCE 289,333 329,849 365,441 318,679 281,086 273,667 400,771 256,830
ENDING AVAILABLE BALANCE 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 400,771$ 399,939$ 247,560$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
3/10/2022
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 1
Page 15 of 42
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2021-2022 BUDGETED
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 6/30/2021 through 11/30/2021 2021-2022
REVENUES
41530.6300 Taxes and Assessments 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 277,287$ 114,674$ 292,320$
45920.0003 Assessment Penalties - - - - 133 - - -
46110.0000 Investment Earnings 5,458 724 1,580 9,631 10,720 2,027 - 6,950
Total Revenue 246,536 268,231 276,875 287,815 235,462 279,314 114,674 299,270
EXPENSES
6050000 Office Expense 5,164 - - - - - - 250
6070000 Advertising 86,914 91,005 144,521 178,720 120,110 43,142 55,971 165,000
6400000 Operating Supplies 1,217 120 - - - - - -
6500000 Contract Services 105,314 138,414 172,938 143,482 120,525 106,295 40,795 140,000
6600000 Professional Development - 425 425 425 - - - 430
6740000 Business Development 5,000 - 3,000 - - - - -
6900000 Administration 2,411 2,675 2,753 2,782 2,246 2,773 1,147 2,860
Total Expenses 206,020 232,639 323,636 325,408 242,881 152,210 97,913 308,540
NET INCOME/(LOSS)40,516 35,592 (46,761) (37,593) (7,419) 127,104 16,761 (9,270)
BEGINNING AVAILABLE BALANCE 289,333 329,849 365,441 318,679 281,086 273,667 400,771 256,830
ENDING AVAILABLE BALANCE 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 400,771$ 417,532$ 247,560$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
3/10/2022
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 1
Page 16 of 42
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2021-2022 BUDGETED
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 6/30/2021 through 10/31/2021 2021-2022
REVENUES
41530.6300 Taxes and Assessments 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 277,287$ 114,144$ 292,320$
45920.0003 Assessment Penalties - - - - 133 - - -
46110.0000 Investment Earnings 5,458 724 1,580 9,631 10,720 2,027 - 6,950
Total Revenue 246,536 268,231 276,875 287,815 235,462 279,314 114,144 299,270
EXPENSES
6050000 Office Expense 5,164 - - - - - - 250
6070000 Advertising 86,914 91,005 144,521 178,720 120,110 43,142 41,027 165,000
6400000 Operating Supplies 1,217 120 - - - - - -
6500000 Contract Services 105,314 138,414 172,938 143,482 120,525 106,295 32,252 140,000
6600000 Professional Development - 425 425 425 - - - 430
6740000 Business Development 5,000 - 3,000 - - - - -
6900000 Administration 2,411 2,675 2,753 2,782 2,246 2,773 1,141 2,860
Total Expenses 206,020 232,639 323,636 325,408 242,881 152,210 74,420 308,540
NET INCOME/(LOSS)40,516 35,592 (46,761) (37,593) (7,419) 127,104 39,724 (9,270)
BEGINNING AVAILABLE BALANCE 289,333 329,849 365,441 318,679 281,086 273,667 400,771 256,830
ENDING AVAILABLE BALANCE 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 400,771$ 440,495$ 247,560$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
3/10/2022
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 1
Page 17 of 42
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2021-2022 BUDGETED
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 6/30/2021 through 09/30/2021 2021-2022
REVENUES
41530.6300 Taxes and Assessments 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 277,287$ 109,934$ 292,320$
45920.0003 Assessment Penalties - - - - 133 - - -
46110.0000 Investment Earnings 5,458 724 1,580 9,631 10,720 - - 6,950
Total Revenue 246,536 268,231 276,875 287,815 235,462 277,287 109,934 299,270
EXPENSES
6050000 Office Expense 5,164 - - - - - - 250
6070000 Advertising 86,914 91,005 144,521 178,720 120,110 43,142 24,595 165,000
6400000 Operating Supplies 1,217 120 - - - - - -
6500000 Contract Services 105,314 138,414 172,938 143,482 120,525 106,295 22,954 140,000
6600000 Professional Development - 425 425 425 - - - 430
6740000 Business Development 5,000 - 3,000 - - - - -
6900000 Administration 2,411 2,675 2,753 2,782 2,246 2,773 1,099 2,860
Total Expenses 206,020 232,639 323,636 325,408 242,881 152,210 48,648 308,540
NET INCOME/(LOSS)40,516 35,592 (46,761) (37,593) (7,419) 125,077 61,286 (9,270)
BEGINNING AVAILABLE BALANCE 289,333 329,849 365,441 318,679 281,086 273,667 398,744 256,830
ENDING AVAILABLE BALANCE 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 398,744$ 460,030$ 247,560$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
3/10/2022
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 1
Page 18 of 42
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2021-2022 BUDGETED
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 6/30/2021 through 08/31/2021 2021-2022
REVENUES
41530.6300 Taxes and Assessments 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 277,287$ 3,678$ 292,320$
45920.0003 Assessment Penalties - - - - 133 - - -
46110.0000 Investment Earnings 5,458 724 1,580 9,631 10,720 - - 6,950
Total Revenue 246,536 268,231 276,875 287,815 235,462 277,287 3,678 299,270
EXPENSES
6050000 Office Expense 5,164 - - - - - - 250
6070000 Advertising 86,914 91,005 144,521 178,720 120,110 43,142 18,091 165,000
6400000 Operating Supplies 1,217 120 - - - - - -
6500000 Contract Services 105,314 138,414 172,938 143,482 120,525 106,295 11,009 140,000
6600000 Professional Development - 425 425 425 - - - 430
6740000 Business Development 5,000 - 3,000 - - - - -
6900000 Administration 2,411 2,675 2,753 2,782 2,246 2,773 37 2,860
Total Expenses 206,020 232,639 323,636 325,408 242,881 152,210 29,137 308,540
NET INCOME/(LOSS)40,516 35,592 (46,761) (37,593) (7,419) 125,077 (25,460) (9,270)
BEGINNING AVAILABLE BALANCE 289,333 329,849 365,441 318,679 281,086 273,667 398,744 256,830
ENDING AVAILABLE BALANCE 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 398,744$ 373,285$ 247,560$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
3/10/2022
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 1
Page 19 of 42
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2021-2022 BUDGETED
2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 6/30/2021 through 07/31/2021 2021-2022
REVENUES
41530.6300 Taxes and Assessments 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 274,396$ -$ 292,320$
45920.0003 Assessment Penalties - - - - 133 99 - -
46110.0000 Investment Earnings 5,458 724 1,580 9,631 10,720 - - 6,950
Total Revenue 246,536 268,231 276,875 287,815 235,462 274,495 - 299,270
EXPENSES
6050000 Office Expense 5,164 - - - - - - 250
6070000 Advertising 86,914 91,005 144,521 178,720 120,110 43,142 16,298 165,000
6400000 Operating Supplies 1,217 120 - - - - - -
6500000 Contract Services 105,314 138,414 172,938 143,482 120,525 106,295 - 140,000
6600000 Professional Development - 425 425 425 - - - 430
6740000 Business Development 5,000 - 3,000 - - - - -
6900000 Administration 2,411 2,675 2,753 2,782 2,246 2,744 - 2,860
Total Expenses 206,020 232,639 323,636 325,408 242,881 152,181 16,298 308,540
NET INCOME/(LOSS)40,516 35,592 (46,761) (37,593) (7,419) 122,314 (16,298) (9,270)
BEGINNING AVAILABLE BALANCE 289,333 329,849 365,441 318,679 281,086 273,667 395,981 256,830
ENDING AVAILABLE BALANCE 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 395,981$ 379,683$ 247,560$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
3/10/2022
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 1
Page 20 of 42
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 06/30/2021 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 259,066$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 20 -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 259,086 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 43,142 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 106,295 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 2,591 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 152,028 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 107,059 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 380,726$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
3/10/2022
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 1
Page 21 of 42
03/07/2022
CITY OF ATASCADERO
1
5:05PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2021 through 01/31/2022
Periods: 0 through 7
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 250.00 0.00 250.00 0.00
Total Office Expense 0.00 0.00 0.00 0.00 250.00 250.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 165,000.00 0.00 165,000.00 0.00
0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00
100,000.00 7/1/2021 po PO 02453
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 7/1/2021 ap IN 12784
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 168159
1,128.43 7/31/2021 ap IN 10360
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168923
-1,128.43 7/31/2021 po LI 10360
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 8/5/2021 ap IN 12841
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 168431
1Page:
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 2
Page 22 of 42
03/07/2022
CITY OF ATASCADERO
2
5:05PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2021 through 01/31/2022
Periods: 0 through 7
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
616.77 8/31/2021 ap IN 10420
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168923
-616.77 8/31/2021 po LI 10420
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 9/1/2021 ap IN 12906
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 168702
1,456.10 9/30/2021 ap IN 10491
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169068
-1,456.10 9/30/2021 po LI 10491
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 10/1/2021 ap IN 12976
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 168976
11,383.90 10/31/2021 ap IN 10550
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169462
2Page:
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 2
Page 23 of 42
03/07/2022
CITY OF ATASCADERO
3
5:05PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2021 through 01/31/2022
Periods: 0 through 7
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
-11,383.90 10/31/2021 po LI 10550
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 11/1/2021 ap IN 13035
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 169253
-14,896.22 11/30/2021 po LI 10572
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
14,896.22 11/30/2021 ap IN 10572
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169685
47.95 12/1/2021 ap IN 13109
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 169605
11,723.21 12/31/2021 ap IN 10637
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169900
-11,723.21 12/31/2021 po LI 10637
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3Page:
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 2
Page 24 of 42
03/07/2022
CITY OF ATASCADERO
4
5:05PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2021 through 01/31/2022
Periods: 0 through 7
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
47.95 1/1/2022 ap IN 13169
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 169833
6,173.45 1/31/2022 ap IN 10683
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 170318
-6,173.45 1/31/2022 po LI 10683
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47,713.73 47,713.73 0.000000.6077025 Digital Media Advertising 52,621.92 -100,335.65 0.00
0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00
18,000.00 7/1/2021 po PO 02453
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3,750.00 7/11/2021 ap IN 210120
235Line Description: 2021 SPONSORSHIP
Vendor: 04221 CALIFORNIA MID-STATE FAIR Check # 168314
12,500.00 7/21/2021 ap IN 13950
235Line Description: AUGUST 2021 EDI STUDY~
Vendor: 00406 VISIT SLO CAL Check # 168505
4Page:
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 2
Page 25 of 42
03/07/2022
CITY OF ATASCADERO
5
5:05PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2021 through 01/31/2022
Periods: 0 through 7
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
5,000.00 9/27/2021 ap IN 21PR2
235Line Description: SPONSOR 2021 NOVEMBER
Vendor: 07251 GARAGISTE EVENTS, INC. Check # 168998
5,000.00 10/1/2021 ap IN INV1021
235Line Description: CCCBF SPONSORSHIP
Vendor: 07864 CENTRAL COAST BREWERS GUILD Check # 169250
26,250.00 26,250.00 0.000000.6077060 Advertising 18,000.00 -44,250.00 0.00
Total Advertising 87.63 73,963.73 73,963.73 70,621.92 20,414.35 165,000.00
0000.6400000 Operating Supplies
Total Operating Supplies 0.00 0.00 0.00 0.00 0.00 0.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 140,000.00 0.00 140,000.00 0.00
0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00
82,000.00 7/1/2021 po PO 02453
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5,785.90 7/31/2021 ap IN 10360
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168923
-5,785.90 7/31/2021 po LI 10360
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5Page:
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 2
Page 26 of 42
03/07/2022
CITY OF ATASCADERO
6
5:05PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2021 through 01/31/2022
Periods: 0 through 7
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
5,223.50 8/31/2021 ap IN 10420
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168923
-5,223.50 8/31/2021 po LI 10420
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
6,944.30 9/30/2021 ap IN 10491
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169068
-6,944.30 9/30/2021 po LI 10491
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,297.80 10/31/2021 ap IN 10550
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169462
-9,297.80 10/31/2021 po LI 10550
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8,543.60 11/30/2021 ap IN 10572
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169685
6Page:
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 2
Page 27 of 42
03/07/2022
CITY OF ATASCADERO
7
5:05PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2021 through 01/31/2022
Periods: 0 through 7
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-8,543.60 11/30/2021 po LI 10572
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5,774.20 12/31/2021 ap IN 10637
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 169900
-5,774.20 12/31/2021 po LI 10637
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
7,779.90 1/31/2022 ap IN 10683
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 170318
-7,779.90 1/31/2022 po LI 10683
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
49,349.20 49,349.20 0.000000.6501125 Promotions Consultants 32,650.80 -82,000.00 0.00
0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00
5,000.00 9/27/2021 ap IN 653
235Line Description: ATASCADERO FALL FEST SPONSORSH
Vendor: 08621 EN FUEGO EVENTS Check # 168994
2,291.67 1/1/2022 je GJ JE22 01-07
235Line Description: ATBID Admin Service Fee - Jan
7,291.67 7,291.67 0.000000.6509010 Other Professional Services 0.00 -7,291.67 0.00
7Page:
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 2
Page 28 of 42
03/07/2022
CITY OF ATASCADERO
8
5:05PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2021 through 01/31/2022
Periods: 0 through 7
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
Total Contract Services 63.78 56,640.87 56,640.87 32,650.80 50,708.33 140,000.00
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 430.00 0.00 430.00 0.00
Total Professional Development 0.00 0.00 0.00 0.00 430.00 430.00
0000.6740000 Business Development
Total Business Development 0.00 0.00 0.00 0.00 0.00 0.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 2,860.00 0.00 2,860.00 0.00
Total Department Service Charges 0.00 0.00 0.00 0.00 2,860.00 2,860.00
Total Operating Services and Supplies 75.80 130,604.60 130,604.60 103,272.72 74,662.68 308,540.00
0000.7000000 Special Purchases, Projects, and Studies
0000.7600000 *** Title Not Found ***
Total Special Purchases, Projects, and Studies 0.00 0.00 0.00 0.00 0.00 0.00
75.80 130,604.60 130,604.60 103,272.72 74,662.68 308,540.00Total Atascadero Tourism Bus Improv Dist
Grand Total 130,604.60 130,604.60 75.80 103,272.72 74,662.68 308,540.00
8Page:
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 2
Page 29 of 42
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 241,653.81$ 503,542.34$ 1,368,852.48$
Fiscal Year 2022 572,899.75$ 507,963.70$ 1,080,863.45$
ITEM NUMBER: B-2
DATE: 03/16/22
ATTACHMENT: 3
Page 30 of 42
ITEM NUMBER: B-3
DATE: 03/16/22
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Garagiste Festival Event Recap 2021
& Event Sponsorship Renewal 2022
RECOMMENDATIONS:
ATBID Board:
1. Receive recap of the marketing results of the November 12th Garagiste Festival
and new special event request for November 2022.
2. Provide staff direction on the sponsorship request for the November 2022
Garagiste Festival event.
DISCUSSION:
The Garagiste Festival celebrated the 10th Annual event kicking off with the event at the
Pavilion on the Lake on Friday, November 12th. The event continued Saturday at the Paso
Robles Event Center. This recap will provide an overview of where the event was
promoted and the variety of promotions that Atascadero was a part of with the overall
goal to encourage overnight stays.
As the Garagiste Festival team recaps the success of their recent event, they are also
looking forward to planning the 11th Annual coming up in November 2022. In 2021, they
had asked for up to $10,000 and were rewarded $5,000. Part of this recap will also provide
the investment they are looking for in 2022.
Following the recap of the 2021 Garagiste Festival Event, and the event planner will also
review their application for what is planned for 2022 and the requested investment.
FISCAL IMPACT:
Up to $10,000.
ATTACHMENTS:
1. 2021 Garagiste Event Post Game Report
2. Example of Garagiste E-Blast – Oct 12, 2021
3. 2022 Garagiste Event Sponsorship Application
Page 31 of 42
10th Anniversary Garagiste Festival
Post-Game Report
MEDIA
Interviews on KSBY and KEYT TV
Radio Campaign on Krush FM
Articles Napa Valley Register
New Times
Paso Robles Press
Calendar Listings throughout California
PROMO
E-Blasts to in-house mailing list of 8500+
- Dedicated Atascadero E-Blast
Social Media – Facebook, Twitter, Instagram
- #VisitAtascadero hashtag used consistently in social media
Visit Atascadero logo and link on website
Visit Atascadero logo in all e-blasts
Visit Atascadero logo in programs
NUMBERS:
808 Tickets Sold - 65% of attendees from out of the County
Other States Represented
WA / IL / MI / IN / FL / SC / NJ / NY / MT / MN / TX / NV / MD / OR / Alberta Canada /
CO / OH / CT / PA
ITEM NUMBER: B-3
DATE: 03/16/22
ATTACHMENT: 1
Page 32 of 42
First Time Attending Festival?
Yes: 457 / 57%
No - Been to Multiple: 294 / 36%
No - but 1st time in area: 57 / 7%
So overall 64% new to event...
How Often Do You Visit?
First Time: 77 / 10%
1 or 2 per year: 222 / 27%
3-5 per year: 184 / 23%
Monthly: 44 / 5%
Live in SLO County: 281 / 35%
Where Staying:
Hotel: 284 / 35%
Air B&B: 136 / 17%
With Friends: 69 / 9%
Camping RV: 29 / 4%
Live in SLO: 290 / 35%
How Many Nights Stayed (non-locals)?
1-2: 345 / 65%
3-4: 156 / 30%
5-7: 25 / 5%
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Atascadero!
The 10th Anniversary Garagiste Festival
November 12th and 13th, Paso Robles, CA
The Garagiste Festival is only 4 weeks away and tickets are going fast. The Weekend Passes are nearly sold out
already and the newsletter discount will be ending soon, too. Probably not a good idea to procrastinate. Full details
below...
Atascadero!
The Friday Night "Rare and Reserve" event will be held this year at the beautiful Pavilion on the Lake in Atascadero and
if you didn't already know, A-Town is a great place to visit and to stay in one of the city's many hotels. The historic
downtown and local vibe are great and only a short 10 minute drive from Paso Robles. We love Atascadero!
There will be 50+ amazing wines on hand that you will ONLY be able to try at this event! A Spanish-themed buffet will be
provided by local fave Trumpet Vine Catering. It's going to be a fun night featuring the best of the best with some special
guest wineries pouring signature wines you will only be able to taste at this event. Tickets are limited and going fast!
GET YOUR TICKETS!
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Full Festival Details
Since our first Festival in 2011, we have brought you the gospel of the Garagiste from its birthplace in Paso Robles to
include cutting- edge, small-lot winemakers from all over California. And now you can celebrate our 10th Anniversary
with us in Paso Robles on November 12 and 13th.
The Garagiste Festival - named the #1 Wine Festival in America by USA Today - remains the ONLY gathering of these
micro-wineries in the world and you can join us to taste and discover over 50 of the best small-lot winemakers in the
world. This is a truly unique wine experience - comfortable and casual, with the winemakers themselves pouring the
wines they are passionate about.
With educational and entertaining events spanning three days, guests will have numerous opportunities to taste
hundreds of amazing wines, and actually meet the artisans hand-crafting them. Expand your palate, find the next big
thing, and impress your friends!
For full weekend details and to see which wineries are participating, please visit our website.
As always, our Mailing List members (that's you!) get the first crack at Festival Tickets and at a discount! For those of
you who are "all in" we are bringing back our popular Weekend Pass available for just $190. This Pass includes
both Friday's Rare & Reserve Kick-Off Tasting and every event on Saturday from the morning seminar thru the Rockin'
After Party. That's over a 20% discount off of full retail, delivering more than 12 hours of wine tasting fun! No coupon
code needed. These passes are limited so don't delay!
We are also offering a 15% discount on individual tickets to Friday night and all tasting sessions on Saturday,
including the VIP All-Day ticket*. To get your savings just enter the code PASONEWS15 in the promo code field after
you add your ticket to the cart. Be sure to click the APPLY button. Once the discount has been applied, SCROLL to
the bottom of the ticket listing to complete your transaction.
2021 FESTIVAL SCHEDULE OF EVENTS
>> GET FULL DETAILS <<
FRIDAY, NOVEMBER 12th
Rare & Reserve Tasting
with Spanish-Themed Buffet
& Special Wines only poured at this event
6:30-9:30pm / Pavilion on the Lake, Atascadero / $95
SATURDAY, NOVEMBER 13th
All Events at the Paso Robles Event Center
The Main Event
Taste and discover 200 wines from from 50+ hard-to-find CA Garagistes
Grand Tasting 2:00pm-5:00pm - $79
Early Access at 1:00pm-500pm - $99
VIP All-Day 11:00am-8:30pm - $140
See Full Description Below
(VIP Tickets include Seminar, Box Lunch, Early Access Tasting & After Party)
Keep It Rockin After Party
Saturday, Nov 13th, 5:30-8:30pm
with live music & local brews! - $25
>> PURCHASE TICKETS <<
*15% discount is not applicable on Weekend Pass, After Party Tickets or combinable with any other offers and will only be offered for a
limited time. We are unable to refund the discount amount once tickets have already been purchased.
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THE SATURDAY SEMINAR
Saturday, Nov 13th - 11:00am-12:30pm
(Available with VIP All-Day and Weekend Pass Ticket levels ONLY)
The Garagiste Festival is the place for the best insider information, so each year we bring you fun & educational tasting
seminars that get you behind the scenes of high-end winemaking and give you access to hidden trade secrets that will make
your experience of wine tasting more enjoyable. The seminar is only available to VIP All-Day and Weekend Pass ticket
holders. Tickets for both are limited and must be purchased in advance.
The Past and Future of Winemaking in Paso Robles: In Depth with Jason Haas of Tablas Creek!
Tablas Creek Vineyard, founded in 1989 by the Perrin and Haas families in what would become the Paso Robles Adelaida District, has
been a pioneer in many ways, from their early embrace of dry farming to their dedication to the Rhone Rangers category to their recent
first-in-the-world Regenerative Organic Certification.
But their most lasting legacy may be the 19 different grape varieties that they imported into the United States and made available to the
broader community through their grapevine nursery. These included better-known grapes like Grenache, Syrah, and Viognier, but also
nine varieties never planted before in the United States: Grenache Blanc, Counoise, Vermentino, Picpoul Blanc, Clairette Blanche, Terret
Noir, Picardan, Muscardin, and Bourboulenc.
In this seminar, Tablas Creek’s second generation proprietor Jason Haas will take you through Tablas Creek’s journey from idea between
friends to the search for the spot to the creation of the grapevine nursery, vineyard, and winery. He’ll taste some of their rarest varietal
bottlings as well as the new vintage of the Esprit de Tablas, and share why he’s even more excited for the vineyard’s next three decades.
GET YOUR TICKETS!
We look forward to seeing you again in Paso! If you have any questions, please contact us at info@garagistefestival.com.
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COVID-19 Prevention Measures/Requirements
Please note that we are closely monitoring the current situation to ensure the health and safety of all those attending the Paso Garagiste
Festival. Because our events are being held indoors, as the event approaches, attendees will receive regular updates regarding current
protocols and procedures that may be required to attend The Garagiste Wine Festival, including any changes to policies and procedures
from SLO County. Updates will be shared on our Paso 2021 Event Page, through our social media channels, and direct to ticket holders
via email.
Garagiste Events, Inc. | 5225 Santa Rita Rd., Templeton, CA 93465
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