HomeMy WebLinkAboutTBID_2022-02-16_Amended Agenda
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DISTRICT REGULAR MEETING AMENDED AGENDA
ADVISORY BOARD FOR THE ATASCADERO TOURISM BUSINESS IMPROVEMENT
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AMENDED AGENDA
Wednesday, February 16, 2022 at 2:30 P.M.
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Meeting ID: 890 7031 0296
Passcode: 981290
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take-action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – January 19, 2022
▪ Recommendation: ATBID Board approve the January 19, 2022 Draft ATBID
Regular Meeting Minutes. [City Staff]
B. BUSINESS ITEMS
1. Atascadero Lakeside Wine Festival Passport Recap 2021 & Wine Fest Event
Sponsorship Proposal 2022
▪ Recommendations: ATBID Board:
1. Receive recap of the marketing results from the 2021 Atascadero Lakeside
Wine Festival Passport. [Atascadero Chamber]
2. Provide staff direction on the Atascadero Lakeside Wine Fest Event
sponsorship proposal for 2022. [Atascadero Chamber]
▪ Fiscal Impact: $10,000
2. Visit SLO CAL Events & Festivals Strategy Commitment to Collaborate
▪ Recommendation: ATBID Board review and provide staff direction on the Visit
SLO CAL Events & Festival Strategy Commitment to Collaborate. [Visit SLO CAL]
▪ Fiscal Impact: None.
3. Economic Development Update for the City of Atascadero
▪ Recommendation: ATBID Board receive and file Economic Development Update
for the City of Atascadero. [City]
▪ Fiscal Impact: None.
4. Budget Overview & Monthly Report
▪ Recommendation: ATBID Board receive and file Budget Report. [City/Verdin]
▪ Fiscal Impact: None.
5. International Pow Wow (IPW) Conference 2022
▪ Recommendation: ATBID Board review and provide staff direction on whether or
not to participate in and pay to send a representative to the International Pow
Wow Conference 2022. [City/Verdin]
▪ Fiscal Impact: Not to exceed $6,000
C. UPDATES
1. Visit SLO CAL Updates – Camille Silvera
2. Marketing Update – Verdin Marketing
3. City Business & Administrative Update – City Manager’s Office
4. Ad Hoc Committee Update for TOT Collection Software Billing & Short-Term Rental
Platform Review
5. Chamber & BID (Downtown) Update – Josh Cross
D. BOARD MEMBER COMMENTS
E. FUTURE AGENDA ITEMS
1. Political/Action Topics Presentation by the Mayor and/or County Supervisor.
2. Space Port Presentation by Mayor Martin & Mayor Moreno.
3. Garagiste Festival 2021 Event Recap & 2022 Sponsorship Renewal.
4. California Mid-State Fair Sponsorship Proposal.
F. ADJOURNMENT