HomeMy WebLinkAboutTBID_2021-11-17_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, November 17, 2021 at 2:30 P.M.
Video Conference:
https://usO2web.zoo in. us/i/89516162242?pwd=aXVXT*ZOYi9pYmhoRXNRQmZgaTZadzO9
Meeting ID: 895 1616 2242; Passcode: 162977
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:32 p.m.
ROLL CALL:
Present: By Teleconference - Chairperson Harden, Vice Chairperson Ketchum,
and Board Members Alexander, O'Malley and Sohi
Absent: Marketing Consultant Akers
Staff Present: By Teleconference - Deputy City Manager/Outreach Promotions
Terrie Banish and Deputy City Clerk Amanda Muther
MOTION: By Board Member O'Malley and seconded by Board Member
Alexander to approve the agenda.
Motion passed 5:0 by a roll call vote.
PUBLIC COMMENT:
Chairperson Harden opened public comment.
The following citizens spoke by telephone or through the webinar on this item: None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes — Monthly ATBID Meeting, October 20, 2021
• Recommendation: ATBID Board approve the Draft Action Minutes of the
October 20, 2021 meeting. [City Staff]
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MOTION: By Board Member Alexander and seconded by Vice Chairperson
Ketchum to approve the consent calendar.
Motion passed 5:0 by a roll call vote.
B. BUSINESS ITEMS
1. Bovine Classic Event Sponsorship Proposal
• Recommendation: ATBID Board review sponsorship proposal for a new event
opportunity, Bovine Classic, and provide staff direction for approval of the event
to take place in Atascadero. [Chamber/ Locomotive Event Organizer]
• Fiscal Impact: Up to $10,000.
Bryan Yates, of Locomitiv, gave the presentation and answered questions from the Board.
Deputy City Manager Terrie Banish also answered questions from the Board.
Marketing Consultant Akers arrived at 2:48 p.m.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: None.
Chairperson Harden closed the Public Comment period.
The Board expressed interest in hearing more about the event.
There was Board consensus to receive additional details on the cost analysis of
the event, following the City's feasibility review, tentatively at the next ATBID
regular meeting.
2. Destination Manaaement - Administrative Services Proposal Review
• Recommendation: ATBID Board review Administrative Service proposals from the
Chamber of Commerce and the City of Atascadero, discuss and provide staff
direction. [Chamber/City]
• Fiscal Impact:
a. Chamber of Commerce - $30,000 annually.
b. City of Atascadero - $27,500 annually.
Atascadero Chamber of Commerce CEO & President, Josh Cross & Deputy City Manager,
Terrie Banish both gave presentations and answered questions from the Board.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: None.
Chairperson Harden closed the Public Comment period.
Atascadero Chamber of Commerce CEO & President, Josh Cross & Deputy City Manager,
Terrie Banish left the teleconference at 3:48 p.m. to allow the Board to discuss the proposals.
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Atascadero Chamber of Commerce CEO & President, Josh Cross & Deputy City Manager,
Terrie Banish rejoined the meeting at 4:01 p.m.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: None.
Chairperson Harden closed the Public Comment period.
MOTION: By Board Member O'Malley and seconded by Board Member
Alexander to accept the City's proposal.
Motion passed 4:1 by a roll call vote. Sohi "NO"
3. Budget Report
• Recommendation: ATBID Board receive and file the updated Budget Report.
[City/Verdin]
• Fiscal Impact: None.
Deputy City Manager Banish and Marketing Consultant Akers gave presentations and
answered questions from the Board.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: None.
Chairperson Harden closed the Public Comment period.
The Budget Report was received and filed.
C.UPDATES
1. Visit SLO CAL Updates — Camille Silvera provided updates on the Events and
Festival Strategy and the Customer Service Training Initiative. Deputy City Manager
Banish and Marketing Consultant Akers also provided updates on Restaurant Month
and House of Brands.
2. Administrative Services Update — Deputy City Manager Banish advised that the City's
Finance Department would be providing the Board with a presentation in January to
review the budget and next steps to the monthly platform and short term rental
contract with Host Compliance.
3. Marketing Update — None.
4. City Business Update — Deputy City Manager Banish provided a brief update on
various upcoming events.
5. Chamber & BID (Downtown) Update — Deputy City Manager Banish, on behalf of
Atascadero Chamber of Commerce CEO & President, Josh Cross, provided a brief
update on the success of the Downtown Trick or Treat event, and BID discussions
about lighting and beautification in the Downtown. Board Member Alexander noted
there was an upcoming Art & Wine Tour event.
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D. BOARD MEMBER COMMENTS— None.
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1. Short Term Rental Contract & Program Review.
2. Presentation from City's Finance Department to provide a review of the ATBID
budget and next steps to the monthly platform.
3. Update on the status of the Visit SLO CAL Events & Festivals MOU.
4. Economic Development Update for the City of Atascadero.
5. Space Port Presentation by Mayor Martin & Mayor Moreno.
6. Political/Action Topics Presentation by the Mayor and/or County Supervisor.
F. ADJOURNMENT:
Chairperson Harden adjourned the meeting at 4:27 p.m.
MINUTES PREPARED BY:
Amanda Muther
Deputy City Clerk
APPROVED: January 19, 2022
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