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Home My WebLink AboutTBID_2021-09-15_SP Minutes2021-2022 Media Plan Targeting Behaviors Target Region Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Total Programmatic Video - Blueprinting (Visits Tactic) Recharging in Nature Outdoor lovers, green trips, mindfulness travelers, nature seekers, families Greater L.A. Market, Fresno, Visalia, Bakersfield, South Bay $4,000 $4,000 $3,500 $1,200 $3,000 $3,600 $3,600 $3,600 $2,000 $28,500 Cultural Immersion Travelers Off the beaten path, local flare travelers, for food/wine/culture, history, families Greater L.A. Market, Fresno, Visalia, Bakersfield, South Bay $4,000 $4,000 $3,500 $1,200 $3,000 $3,600 $3,600 $3,600 $2,000 $28,500 Google AdWords - Paid Search Paid search with keywords specific to Visit Atascadero to help people find the site.$1,200 $2,800 $2,800 $2,800 $2,800 $2,800 $15,200 Social Advertising Facebook and Instagram Boosted Posts Greater L.A. Market, Fresno, Visalia, Bakersfield, South Bay $1,010 $200 $500 $500 $500 $200 $200 $500 $500 $500 $500 $190 $5,300 Print CCTC $4,500 $4,500 Total $1,010 $200 $8,500 $8,500 $7,500 $2,600 $1,400 $9,300 $10,500 $10,500 $10,500 $6,990 $82,000 VISIT ATASCADERO MARKETING EXPENSES - FISCAL YEAR 2021-2022 Budget: $200,000 | Updated 9/15/2021 DETAILED SPENDING Actual Actual Projected Projected Projected Projected Projected Projected Projected Projected Projected Projected Description Budget July Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun TOTAL Strategy/Marketing Plan/Meetings $26,000 $2,075.50 $1,173.70 $5,000.00 $3,250.80 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $2,500.00 $3,000.00 $26000.00 Creative Development $30,000 $981.30 $1,122.98 $5,000.00 $2,895.72 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $30000.00 Website Updates $3,000 $750.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $3000.00 Social Media $18,000 $1,516.50 $1,509.30 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,474.20 $18000.00 E-Newsletter $12,000 $1,000.69 $1,217.59 $800.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $981.72 $12000.00 Public Relations $5,000 $279.10 $970.90 $1,250.00 $1,250.00 $1,250.00 $5000.00 Media Planning $4,000 $330.10 $112.60 $657.30 $300.00 $300.00 $300.00 $500.00 $300.00 $300.00 $300.00 $300.00 $300.00 $4000.00 Media Cost $82,000 $1,010.24 $425.00 $10,000.00 $10,064.76 $10,000.00 $5,500.00 $5,000.00 $5,000.00 $10,000.00 $10,000.00 $10,000.00 $5,000.00 $82000.00 Reactive Media $20,000 $5,000.00 $5,000.00 $5,000.00 $5,000.00 $20000.00 SUMMARY: ACTUAL TO BUDGET Monthly Budget July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June TOTAL Monthly Totals $200,000 $6,914.33 $5,840.27 $24,678.20 $24,261.28 $23,300.00 $12,550.00 $12,250.00 $13,300.00 $17,050.00 $22,050.00 $19,300.00 $18,505.92 $200,000.00 Added Value/No Charge