HomeMy WebLinkAboutTBID_2021-08-18_AgendaPacket
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website, www.atascadero.org. Contracts, Resolutions and Ordinances will be allocated a number
once they are approved by the ATBID Board. The Minutes of this meeting will reflect these numbers.
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CITY OF ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA
www.atascadero.org.
ATBID agendas and minutes may be viewed on the City's website:
for resolving reasonable accommodation requests.
as possible while also maintaining public safety in accordance with the City procedure
best efforts to provide reasonable accommodations to afford as much accessibility
hours prior to the meeting or time when services are needed. The City will use their
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AMERICAN DISABILITY ACT ACCOMMODATIONS:
the meeting. Please note, email comments will not be read into the record.
administrative record of the meeting but will be forwarded to the ATBID Board following
before the close of the meeting, the comment will still be included as a part of the
administrative record. If a comment is received after the deadline for submission but
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comments must identify the Agenda Item Number in the subject line of the email.
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provide public comment via phone or submit written public comments to
Members of the public are highly encouraged to use the link above or may call
HOW TO SUBMIT PUBLIC COMMENT:
https://us02web.zoom.us/j/87073194516.
the meeting will be available for public participation through the following link
To maximize public safety while still maintaining transparency and public access,
HOW TO OBSERVE THE MEETING:
teleconferencing into the meeting.
not be physically open to the public and Board Members will be
Consistent with Executive Order N-29-20 and N-08-21 the ATBID Meeting will
1(669) 900-6833 (Webinar ID: 870 7319 4516 | Passcode: 848907) to listen and
Page 1 of 51
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, August 18, 2021 at 2:30 P.M.
Video Conference:
https://us02web.zoom.us/j/87073194516
Meeting ID: 870 7319 4516; Passcode: 848907
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Patricia Hardin, SpringHill Suites by Marriott
Vice Chairperson Corina Ketchum, Home 2 Suites by Hilton
Board Member Deana Alexander, The Carlton Hotel
Board Member, Tom O’Malley, Portola Inn
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – Special Meeting, July 21, 2021
Recommendation: Approve the Draft Action Minutes of Special Meeting, July 21,
2021. [City Staff]
B. BUSINESS ITEMS
1. Atascadero Equity Mural Project Update & Sponsorship Proposal
Recommendation: Review current mural project and provide staff direction to
consider an additional mural sponsorship in Downtown Atascadero. [SLO County
Arts/ Equity Mural Project]
Fiscal Impact: $5,000 per mural
F
Page 2 of 51
2. California Mid-State Fair Sponsorship Review
Recommendation: Review of the 2021 California Mid-State Fair sponsorship
program. [City]
Fiscal Impact (GL 2801): None.
3. Future Destination Management/ Administrative Services - Ad Hoc Committee
Update
Recommendation: Review and provide staff direction for the support needs and
future direction for destination management services with an RFP/ RFQ to explore
available options. [ATBID Ad Hoc Members]
Fiscal Impact (GL Varied): Up to $45,200 Annually based on prior admin contract.
4. Budget Report
Recommendation: Receive and file the updated Budget Report. [City]
Fiscal Impact: None.
C. UPDATES
1. Visit SLO CAL TMD Update – Board Member Sohi
2. City Business Update – City Manager’s Office
D. BOARD MEMBER COMMENTS
E. FUTURE AGENDA ITEMS
1. Political/Action Topics Presentation by the Mayor and/or County Supervisor
2. Update on the status of the Visit SLO CAL Events & Festivals MOU
F. ADJOURNMENT
Page 3 of 51
ITEM NUMBER: A-1
DATE: 08/18/21
Atascadero TBID Special Meeting
July 21, 2021
Page 1 of 2
SPECIAL MEETING
Atascadero Tourism Business Improvement
District Advisory Board
Wednesday, July 21, 2021
2:30 P.M.
Atascadero City Hall Council Chambers, 4th Floor
6500 Palma Avenue, Atascadero, California
(TELECONFERENCE)
*************************************
DRAFT MINUTES
CALL TO ORDER:
Chairperson Harden called the meeting to order at 2:32 p.m.
ROLL CALL:
Present: By Teleconference - Chairperson Harden, Vice Chairperson Ketchum,
Board Member Alexander, Board Member O’Malley and Board Member
Sohi
Absent: None
Staff Present: By Teleconference - Deputy City Manager/Outreach Promotions
Terrie Banish, Deputy City Manager/City Clerk Lara Christensen,
Marketing Consultant Ashlee Akers and Deputy City Clerk Amanda
Muther
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes – June 16, 2021 & June 30, 2021
Recommendation: Approve the Draft Action Minutes of the June 16, 2021 Regular
Meeting and the June 30, 2021 Special Meeting. [City Staff]
MOTION: By Board Member O’Malley and seconded by Board
Member Sohi to approve the consent calendar.
Motion passed 5:0 by a roll call vote.
Page 4 of 51
ITEM NUMBER: A-1
DATE: 08/18/21
Atascadero TBID Special Meeting
July 21, 2021
Page 2 of 2
B. DISCUSSION:
1. Destination Management Services Study Session
Fiscal Impact: Unknown and will depend on the direction provided by the ATBID.
Recommendation: Advisory Board discuss ATBID’s support needs and provide
direction to City staff on the future direction for destination management services.
[City Staff]
Deputy City Manager Banish and Marketing Consultant Ashlee Akers both gave oral
presentations on current scope of work being provided to the ATBID.
PUBLIC COMMENT:
The following citizens spoke by telephone or through the webinar on this item: None.
Chairperson Harden closed the Public Comment period.
Following Board discussion, Chairperson Harden created an ad hoc committee comprised
of herself and Vice Chairperson Ketchum to discuss needed scope of work for an RFP for
ATBID administrative services to be discussed at the next ATBID Regular Meeting on
August 18, 2021.
ADJOURNMENT:
Chairperson Harden adjourned the meeting at 3:11 p.m.
MINUTES PREPARED BY:
______________________________________
Amanda Muther
Deputy City Clerk
APPROVED:
Page 5 of 51
ITEM NUMBER: B-1
DATE: 08/18/21
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Atascadero Equity Mural Project Update &
Sponsorship Proposal
RECOMMENDATION:
Review current mural project and provide staff direction to consider an additional mural
sponsorship in Downtown Atascadero.
DISCUSSION:
SLO County Arts has implemented the Equality Mural Art Project in Atascadero, a public
arts project dedicated to adding 10 murals in downtown Atascadero depicting equality in
many different aspects. The goal of this project is to initiate positive identity connotations
and represent aspects of equality in the community while beautifying commercial spaces
and bringing visitors and locals to the area.
Currently, there are two murals completed at this time, which is the second of ten
murals completed on August 7, 2021. The first mural titled, "Nature is for everyone" on
the wall located at Bru Coffeehouse, we had attributed to ATBID in our press releases
and was featured in The Tribune, New Times, and KSBY. The mural is inclusive for
community members wishing to participate in painting. The artist, Brandy Pippin, did a
paint by numbers kind of concept which made it really easy for people to pick up a paint
brush and help paint.
Page 6 of 51
ITEM NUMBER: B-1
DATE: 08/18/21
Mural 1: “Nature is for Everyone!” – Visit Atascadero sponsored mural
The second mural represents the “Tumi Ishi Blocks” located at Sherwin Williams Paint
that represent the diversity in our community. Each of the blocks are different just like
each of us are different. The artist for the blocks is Isaac Yorke.
Mural 2: Tumi Ishi Blocks Mural
Page 7 of 51
ITEM NUMBER: B-1
DATE: 08/18/21
Once all murals are completed we will arrange for plaques to be made which will
contain a short artist statement, artist name, and will list key sponsors. We will continue
to work with Visit Atascadero on a digital interactive walking map that can be added to
the website as another attraction to bring visitors to Atascadero.
Going forward, there are three additional locations acquired and funding for two of the
three have been planned. The Atascadero Unified School District has funded the next
two murals because we have a teacher from Atascadero High School that will be
including his students in the painting of his mural. The next three locations are: backs ide
of the new shipping container project located at 6090 El Camino Real, the tunnel under
the 101 fwy, and the wall located on the side of Monarch Behavioral Solutions at 5900
Entrada Ave.
The murals represent the arts and are a good way to increase tourism and create a sense
of place as the downtown area continues to grow. To help continue the mural project,
SLO County Arts is looking for a sponsor to cover the cost of another mural at $5,000 for
the artist.
FISCAL IMPACT:
$5,000.
ATTACHMENTS:
None.
Page 8 of 51
ITEM NUMBER: B-2
DATE: 08/18/21
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
California Mid-State Fair Sponsorship Review
RECOMMENDATION:
Review of the 2021 California Mid-State Fair sponsorship program.
DISCUSSION:
The ATBID was well represented at the post pandemic California Mid State Fair for 2021.
The package was similar to what we had in the past with the exception of the Craft Beer
night and the busses. Following provides a recap of where we were represented this year:
Sponsorship Signage & inclusion as follows:
o Apple Pie Judging Contest: Judges represented Bramble Pie Company, A-
Town Humble Pie and Council Member Charles Bourbeau. A fun opportunity
to highlight our pie companies in the City.
o Craft Brewery Awards: sponsor of the awards with Visit Atascadero signage
represented in the Pavilion. The Brewery awards ended up being together with
the Distillery awards. A change from the original plan due to low number of
participants.
o Equestrian Center signage at all events in that location.
Ticket Promotion:
o MSF Text to win campaign at the launch of the fair with designated concert
tickets. Fair campaign was part of Atascadero’s sponsorship program.
o Social Media campaign on Visit Atascadero for “Win two tickets to Little Big
Town” and “Win a pack of four tickets to Jason Derulo.”
Sponsorship announcements – a minimum of two announcements per day
throughout the fair timeframe.
The sponsorship was shared with the City, and with this year’s scaled down version of the
fair due to the busses, the sponsorship was reduced from $15,000 to $7,500. Total
investment for ATBID was $3,750.
FISCAL IMPACT:
None.
ATTACHMENT:
2021 California Mid-State Fair Results Press Release Page 9 of 51
PHYSICAL: 2198 Riverside Avenue, Paso Robles, CA 93446
MAILING: PO Box 8, Paso Robles, CA 93447
www.midstatefair.com
WEDNESDAY, AUGUST 11, 2021
FOR IMMEDIATE RELEASE
2021 CALIFORNIA MID-STATE FAIR A TREMENDOUS ‘MODIFIED’ SUCCESS!
PASO ROBLES (CA) – Rebounding from a 2020 which saw the California Mid-State Fair
completely cancelled due to Covid-19, the 2021 Fair returned for 12 full days, Jul 21 – Aug 1.
Following all current safety protocols from the State and County, the Fair featured all the usual
attractions: 4-H and FFA Exhibitors, Carnival rides, Exhibits, Food, Shopping and Live Music –
albeit in a ‘modified’ fashion. The Fair was technically celebrating its 75th anniversary.
Interim CEO Colleen Bojorquez said, “What we saw this year was the absolute best in our
community. From the attendance numbers to the money raised in support of our Livestock
exhibitors, I am literally speechless. ‘Thrilled’ and ‘grateful’ would be the two emotions I’m
feeling right now at the community support of the Fair.”
LIVESTOCK AUCTIONS
Revenue from the 2021 livestock auctions raised $2,302,120 on 515 animals (with Add-Ons,
official). Of that, $409,750 came from the Replacement Heifer Sale and $1,892,370 came from
the Junior Livestock Auction.
BUD LIGHT SELTZER CONCERT SERIES
Concerts in the Chumash Main Grandstand needed to be modified due to Covid-19, but still
managed to draw over 15,000 paid attendees, with over 5,000 guests coming to the Little Big
Town concert on July 30. The total number of concerts was also modified due to Covid-19.
Other artists appearing in 2021 included Dwight Yoakam, Big & Rich, Uncle Kracker, Pancho
Barraza and Jason Derulo.
INDUSTRIAL ARTS AUCTION
This year’s auction brought in a stunning $102,000 – on 25 projects – thanks to generous
support from the community. Paso Robles High School’s 15 BBQ projects raised $35,000 and
proceeds were donated to the James W. Brabeck Foundation (JWBYLF) to support the Junior
Livestock Auction. Over $750,000 has been brought in since the auction began over 20 years
ago.
OVERALL ATTENDANCE
Total overall attendance topped 220,000 (unofficial). While official ticket counts will take several
weeks to calculate, the Fair wishes to sincerely thank all those who participated in, and/or
attended the 2021 Fair!
ITEM NUMBER: B-2
DATE: 08/18/21
ATTACHMENT: 1
Page 10 of 51
PHYSICAL: 2198 Riverside Avenue, Paso Robles, CA 93446
MAILING: PO Box 8, Paso Robles, CA 93447
www.midstatefair.com
CARNIVAL
Helm and Sons Amusements, Inc. of Colton, California generated over $1,300,000 in total
revenue, a slight increase from 2019.
SPONSORSHIPS
The Fair received generous support once again from businesses and individuals in the form of
corporate sponsorships. Seventy total sponsors gave over $800,000 in cash and in-kind
donations.
CENTRAL COAST WINE COMPETITION
The Central Coast Wine Competition named Pear Valley Vineyards as the 2021 Winery of the
Year. The Paso Robles winery had 20 entries with four best of class awards, four double golds
and five golds. This is the first Winery of the Year honor for Pear Valley. Other winners:
Best of Show/Best of Red – Carol Shelton Wines, Santa Rosa, 2019 Coquille Rogue
Best Dessert – Halter Ranch, Paso Robles, 2019 Vin De Paille
Best Sparkling – Robert Hall, Paso Robles, 2019 Cavern Select Sparkling Grenache
Blanc
Best Rose – Vina Robles Vineyards and Winery, Paso Robles, 2020 Rosé Huerhuero
Vineyard
Best White – Bushong Vintage Company, Paso Robles, 2020 Spanish Castle Queen
This year’s competition included 94 wineries and 508 wines entered. The competition features
62 classes based on grape varieties and vintages, where the “Best of “wines are selected for
their varietal typicity, quality and character. The blind-tasting event, held June 15 – 17 at the
Paso Robles Event Center, is the largest wine competition on California’s Central Coast, which
encompasses ten counties stretching from Alameda to Ventura.
CENTRAL COAST VINEGAR COMPETITION
The Central Coast Vinegar Competition featured four brands with 11 total entries in 11 classes
based on varieties. Winners:
Best of Show/Best of Class Barrel Aged – Kismet Refining Company, Escondido,
Black Garlic Balsamic
Best of Class Flavored – Kismet Refining Company, Escondido, Hibiscus
Best of Class Infused – Broken Clock Vinegar Works, Solvang, Chardonnay and
Lavender
Best of Class Other Fruit – Aris Vinegar, Paso Robles, Pomegranate
ITEM NUMBER: B-2
DATE: 08/18/21
ATTACHMENT: 1
Page 11 of 51
PHYSICAL: 2198 Riverside Avenue, Paso Robles, CA 93446
MAILING: PO Box 8, Paso Robles, CA 93447
www.midstatefair.com
CENTRAL COAST SPIRITS COMPETITION
The Central Coast Spirits Competition featured 60 total classes with 13 companies and 35 total
entries. Winners:
Best of Show/Best of Class Whiskey – Stark Spirits, Pasadena, Peated Single Malt
Best of Class Amaro – Pendray’s Distillery, Templeton, Amaro
Best of Class Gin – Tin City Distillery, Paso Robles, Classic Gin
Best of Class Rye – Krobar Craft Distillery, Paso Robles, 100% Rye
Best of Class Vodka – Azeo, Paso Robles, Vodka
SAN LUIS OBISPO COUNTY WINE INDUSTRY AWARDS
Winemaker of the Year – Jordan Fiorentini, Epoch Estate Wines
Winegrape Grower of the Year – Lucas Pope, Coastal Vineyard Services
Wine Industry Person of the Year – Lorraine Alban, J&L Wines
AGRICULTURE AWARDS
Agriculturalist of the Year – Doug Filipponi
Cattlewoman of the Year – Tracy Nicholson
Cattleman of the Year – Randy Baxley
COUNTRY RODEO FINALS WINNERS
The Country Rodeo Finals All-Around Cowboy was Joe Roth. The All-Around Cowboy was Will
Centoni. The All-Around Cowgirls were Josie Pereira and Emerson Pereira. The Timed Event
Cowboy was Dugan Kelly. Other winners:
Team Penning
CODY MORA (San Miguel), CLAY AVILA (San Ardo), JOE ROTH (Lockwood)
Barrels
LISA BUSICK (Atascadero)
Ranch Rope & Brand
FRANCISCO CRUZ, FRANKY MARTINEZ (Shandon), COLTER NEGRANTI (Shandon),
DANNY LESLIE (San Miguel)
Mixed Ribbon Roping
JOSIE PEREIRA (San Luis Obispo), WILL CENTONI (San Luis Obispo)
Match Roping
ADAM TEIXEIRA (Nipomo), TANNER PATINO
Double Mugging
PETER RINCON, EDGAR MACHADO (Avenal)
Ladies Breakaway Roping
SUTTON MANG (Lompoc)
ITEM NUMBER: B-2
DATE: 08/18/21
ATTACHMENT: 1
Page 12 of 51
PHYSICAL: 2198 Riverside Avenue, Paso Robles, CA 93446
MAILING: PO Box 8, Paso Robles, CA 93447
www.midstatefair.com
LEGACY PROJECT 2021
The James W. Brabeck Youth Legacy (JWBYLF) Fund selected Donielle Harpster of the Cerro
Alto 4-H Club as their 2021 scholarship recipient. She is an experienced public speaker and
youth leader who has spent the past thirteen years as an active participant in her local 4-H
program. She will receive up to a $20,000 scholarship towards her college tuition and fees.
Harpster is a Mission College Preparatory senior and will be using the scholarship to support
her education to become a large animal veterinarian or pediatric dentist.
MISS CALIFORNIA MID-STATE FAIR 2021
This year’s Queen was 21-year-old Yvette Florentino of Arroyo Grande. Yvette is attending
Cuesta College and her hobbies and interests include painting and horseback riding. She’s part
of Woods Humane Society, Portuguese Holy Spirit Society (board member), a regular
contributor to Vitalant, and a support assistant for Rise. 18-year-old Cassidie Banish of San
Miguel was the 1st Runner Up, 23-year-old Megan Moffatt of Paso Robles was 2nd Runner Up,
and 20-year-old Haley Fredrick of Paso Robles was named Miss Congeniality.
The 2022 California Mid-State Fair runs July 20-31, 2022
For more information, please contact publicity@midstatefair.com
ITEM NUMBER: B-2
DATE: 08/18/21
ATTACHMENT: 1
Page 13 of 51
ITEM NUMBER: B-3
DATE: 08/18/21
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Future Destination Management/ Administrative Services -
Ad Hoc Committee Update
RECOMMENDATION:
Review and provide staff direction for the support needs and future direction for
destination management services with an RFP/ RFQ to explore available options.
DISCUSSION:
The Atascadero Tourism Business Improvement District (ATBID) Board is in the
beginning stages of reviewing the current scope of work for destination management
services that was formerly fulfilled by Big Red Marketing. The objective is to develop a
new plan for destination management services. In the July 21, 2021 Special Meeting, an
Ad Hoc Committee was assigned to report on what would work best for the ATBID. The
two ATBID Board Members assigned to the Ad Hoc Committee are Patricia Harden and
Corina Ketchum.
The committee’s goal was to research and propose a plan that will work for the ATBID
based on the current needs of the Tourism Board. The Ad Hoc Committee is presenting
the a “Draft” of the Administrative Services for ATBID to review as the first attachment on
what would be required to fill the administrative duties.
FISCAL IMPACT:
Up to $45,200 Annually based on prior admin contract.
ATTACHMENTS:
1. DRAFT RFP Administrative Services for ATBID
2. Destination Consultant Services Summary for ATBID (presented July 21, 2021
Special Meeting)
3. City Staff Services Summary for ATBID (presented July 21, 2021 Special Meeting)
Page 14 of 51
ITEM NUMBER: B-3
DATE:
ATTACHMENT:
08/18/21
1
1
DRAFT RFP ADMINISTRATIVE SERVICES FOR ATBID:
Consultant works in an Administrative Support roll for the ATBID Board with a primary focus that includes
the following:
COMMUNICATION & ADMINISTRATIVE SUPPORT
Provides administrative support to the ATBID Board. Makes recommendations to the ATBID Board to develop
and implement strategies to increase occupancy consistent with the annual goals and objectives established
by the ATBID in its annual marketing plan. Take a visionary role in all activities and ensure ATBID actions are
consistent with strategic goals and direction.
Communicates with ATBID, City, Visit SLO CAL County liaison and staff, ATBID lodging properties, community
leaders, and related tourism partners as needed.
Represents the ATBID and its members by attending countywide events and related tourism meetings. Work with
the City to manage timelines for the ATBID’s annual contract renewal process.
Develops and implements communication tools to inform all lodging owners of ATBID progress and programs
and communicates as needed to lodging owners. Submits code enforcement complaints that are provided
from the designated contractor, currently Host Compliance/ Granicus, on the status of short term rentals.
The City then provides the code enforcement updates to Administrative Services throughout the year in
ATBID meetings.
Meeting Coordination
Assures ATBID Board is attending monthly board meetings so th at there is a quorum.
Prepares ATBID Board agenda including development of staff reports. Provides copies for posting and
distribution in accordance with Brown Act requirements. Distributes digital copies of the agenda and agenda
packets to the ATBID Board and provides hard copies to the Board members for each Board meeting.
Records and reports regular and special ATBID Board meeting minutes. Follows and implements the ATBID
By-Laws at all times. Works to prepare and present an itemized budget monthly, shares the Annual Report
provided by the City and coordinates with the marketing firm and the City to assure the budget reflects all
expenses. Submits monthly contractor fee invoice and expenses with back up when needed.
Schedules lodging owner meetings when the term of a board member is up for renewal. Coordinates
interested board member candidates for those meetings so that terms are renewed in a timely manner.
Coordinates lodging owner meetings when there is a vacancy in between an office term.
Event Coordination
Manage event partnerships approved by the ATBID Board and is the primary point of contact for proposed
events and the presentation of funding opportunities for ATBID consideration . Coordinates event
organization recap presentations for ATBID Board meetings.
Page 15 of 51
ITEM NUMBER: B-3
DATE:
ATTACHMENT:
08/18/21
1
2
Occasionally attends tour and travel related conferences or Tradeshows on behalf of Visit Atascadero .
Manage follow-up and leads generated from tour and travel related conferences or trade shows . Attends
Atascadero City Council Meetings with ATBID related agenda items when necessary.
ON-GOING ADMINISTRATIVE SUPPORT
Administrative Support Services works with the City of Atascadero in an effort to minimize workload and
assist with the following:
Post agenda and agenda packet (once approved) on the website and in the kiosk.
Works with the City to send email to press with links to the online copies of the agenda/agenda
packet.
Print/file hard copy of the agenda packet in the archival files.
Assisted with COVID agenda cover page updates.
Requested Word files of approved minutes on a monthly basis.
Confirm approval date of Minutes. Add approval date to provided file and format for printing on
archival paper (Formatting includes removing irrelevant headers, changing the title from Draft
Minutes to Minutes, adding footer with Minutes date and page numbers, etc.)
Confirm that exhibits listed in body of the Minutes have been received.
Reach out to request corrections when errors on the Minutes were found.
Works with the City to make sure all signatures on Minutes are submitted, the City then prints on
archival paper. The City then scans signed Minutes, add headers to exhibits and merge scanned
documents. Once compiled, the City uploads to the repository and website as well as file originals
in archival files. The City drafts and later code for processing legal ads for annual TBID assessment.
Assist the City with new Board Member requirements: Oath of Office, Form 700, training
requirements, and provide Advisory Board Handbook. Assists the City in emailing existing Board
Members reminders regarding annual Form 700 filing and ongoing training requirements.
Works to update the Visit Atascadero website to add new businesses and assures all areas are
updated with outgoing businesses (new incoming businesses and closing businesses).
Page 16 of 51
ITEM NUMBER: B-3
DATE:
ATTACHMENT:
08/18/21
2
1
DESTINATION CONSULTANT SERVICES FOR ATBID:
Consultant works as a Destination Manager (DM) to provide support for the ATBID Board with a primary
focus that includes the following:
COMMUNICATION & ADMINISTRATIVE SUPPORT
Provides administrative support to the ATBID Board. Makes recommendations to the ATBID Board to develop
and implement strategies to increase occupancy consistent with the annual goals and objectives established
by the ATBID in its annual marketing plan. Take a visionary role in all activities and ensure ATBID actions are
consistent with strategic goals and direction.
Communicates with ATBID, City, Visit SLO CAL County liaison and staff, ATBID lodging properties, community
leaders, and related tourism partners as needed.
Represents the ATBID and its members by attending countywide events and related tourism meetings. Work with
the City to manage timelines for the ATBID’s annual contract renewal process.
Develops and implements communication tools to inform all lodging owners of ATBID progress and programs
and communicates as needed to lodging owners. Submits code enforcement complaints that are provided
from the Host Compliance contractor on the status of short term rentals. The City then provides the code
enforcement updates to the Destination Manager throughout the year in ATBID meetings.
Meeting Coordination
Assures ATBID Board is attending monthly board meetings so that there is a quorum.
Prepares ATBID Board agenda including development of staff reports. Provides copies for posting and
distribution in accordance with Brown Act requirements. Distributes digital copies of the agenda and agenda
packets to the ATBID Board and provides hard copies to the Board members for each Board meeting.
Records and reports regular and special ATBID Board meeting minutes. Follows and implements the ATBID
By-Laws at all times. Works to prepare and present an itemized budget monthly, shares the Annual Report
provided by the City and coordinates with the marketing firm and the City to assure the budget reflects all
expenses. Submits monthly contractor fee invoice and expenses with back up when needed.
Schedules lodging owner meetings when the term of a board member is up for renewal. Coordinates
interested board member candidates for those meetings so that terms are renewed in a timely manner.
Coordinates lodging owner meetings when there is a vacancy in between an offic e term.
Event Coordination
Manage event partnerships approved by the ATBID Board and is the primary point of contact for proposed
events and the presentation of funding opportunities for ATBID consideration . Coordinates event
organization recap presentations for ATBID Board meetings.
Page 17 of 51
ITEM NUMBER: B-3
DATE:
ATTACHMENT:
08/18/21
2
2
Occasionally attends tour and travel related conferences or Tradeshows on behalf of Visit Atascadero .
Manage follow-up and leads generated from tour and travel related conferences or trade shows . Attends
Atascadero City Council Meetings with ATBID related agenda items when necessary.
Page 18 of 51
ITEM NUMBER: B-3
DATE:
ATTACHMENT:
08/18/21
3
1
CITY STAFF COORDINATION FOR ATBID:
City works as the liaison for the ATBID Board, lodging owners, ATBID Destination and Marketing consultants,
Visit SLO CAL and event organizers. The liaison role includes the following:
COMMUNICATION & LIAISON SUPPORT
Communicates regularly and provides support to ATBID’s destination management and marketing
consultants.
Works with the Destination consultant to modify and continue building upon a solid Event Tier Sponsorship
Program for the ATBID. Brings new outside event opportunities to the attention of the consultant for
organizations interested in coming to our City like the Central Coast Brewers Consortium and their Craft Beer
Festival. Looks for ways to keep existing event opportunities viable like Atascadero Lakeside Wine Festival
and Cider Festival. Works to attract former events back like the Garagiste Festival. Works with the consultant
to make sure event organizers are accountable by asking for updated reporting for the ATBID Board and again
upon event completion.
As a team, the City works with the Destination and Marketing consultants on the marketing and event
strategies with the goal of increasing occupancy consistent with the ATBID’s annual marketing plan. Works
as the point person for the Mid–State Fair Sponsorship and in similar instances where the City shares in the
cost of the program.
Works with the Marketing consultant to review and approve the monthly newsletters and monthly social
media calendars to make sure the information being published is correct and accurate. When there are
photos needed for a post, have worked to collect appropriate photos. Helps with City’s public or private
assets that are being featured, like the Charles Paddock Zoo, A-Town Skate Park or Farmers Market, so that
the information is approved before the promotion publishes. Continually monitors social media activity to
make sure that comments are being addressed and for accuracy. Assists with idea creation for posts on an
ongoing basis.
Continually updates the VisitAtascadero.com website pages including events, restaurants, drinking
establishment and things-to-do pages. Collaborates with the Marketing consultant to make arrangements
and offer ideas with photo shoots where needed. Assists Visit SLO CAL and the Marketing consultant with
FAM Tours/ journalists, Tour operators, etc.
Represents the City of Atascadero on the Visit SLO CAL Marketing Committee. Reports back information
shared at the meeting. Works with Marketing consultant on co-op opportunities presented at the meeting
to bring to the ATBID Board for consideration.
MEETING AGENDAS & STAFF REPORT COORDINATION
Works with the Destination consultant to review and approve the monthly ATBID Meeting Agendas. Makes
suggestions and additions to the agenda based on previous meeting requests from the ATBID Board. Assists
with the information in the staff reports, and where it applies, have written staff reports. Provides the
Destination consultant with monthly budget reports for the agenda including the Expense Summary and TOT
Page 19 of 51
ITEM NUMBER: B-3
DATE:
ATTACHMENT:
08/18/21
3
2
Revenue reports. Coordinates with the consultant to include City Departments when requested, like Finance
and Community Development to present to the ATBID Board for budget reviews, city updates, etc.
Provides and reviews the budget process and the Annual Report with the Destination consultant during the
budgeting process. Submits Annual Budget staff report to City Council for approval. Submits monthly
contractor fee invoices for payment. Drafts and completes ATBID Board approved contracts (or annual
contract amendments) for contractor review and signature.
Coordinates with the Destination consultant to make quarterly updates to ATBID Board from the Host
Compliance reports on the status of Short Term Rentals.
Assists with the process of scheduling the lodging owner meetings when the term of a board member is up
for renewal or there is a vacancy. Once voted on the ATBID Board, creates and implements the City Council
staff report for review and approval. Coordinates the incoming ATBID board members with the City Clerk
to be processed and sworn in with the Oaths of Office.
ON-GOING ADMINISTRATIVE SUPPORT
Post agenda and agenda packet (once approved) on the website and in the kiosk.
Send email to Big Red and press with links to the online copies of the agenda/agenda packet.
Print/file hard copy of the agenda packet in the archival files.
Assisted with COVID agenda cover page updates.
Requested Word files of approved minutes on a monthly basis.
Confirm approval date of Minutes. Add approval date to provided file and format for printing on
archival paper (Formatting includes removing irrelevant headers, changing the title from Draft
Minutes to Minutes, adding footer with Minutes date and page numbers, etc.)
Confirm that exhibits listed in body of the Minutes have been received.
Reach out to request corrections when errors on the Minutes were found.
Coordinate getting signatures from Big Red on Minutes once printed on archival paper.
Scan signed Minutes, add headers to exhibits and merge scanned documents. Once compiled,
upload to the City’s repository and website as well as file originals in archival files.
Draft and later code for processing legal ads for annual TBID assessment.
Assist with new Board Member requirements: Oath of Office, Form 700, training requirements, and
provide Advisory Board Handbook.
Email existing Board Members reminders regarding annual Form 700 filing and ongoing training
requirements.
Page 20 of 51
ITEM NUMBER: B-4
DATE: 08/18/21
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Budget Report
RECOMMENDATION:
Receive and file Monthly Budget Report.
DISCUSSION:
The 2020/21 Fiscal Year Budget shows all expenditures through June 2021 for both the
expenditure detail and the revenue/ expense summary. This will continue to be updated
as the City is on an accrual basis. Please note that the FY2021 numbers have not been
finalized.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. TBID Expenditure Detail Report FY 2021
2. TBID Revenue & Expenditure Summary 20-21
3. TOT Report
Page 21 of 51
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Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6000000 Operating Services and Supplies
0000.6050000 Office Expense
0000.6050000 Office Expense 0.00 0.00 1,000.00 0.00 1,000.00 0.00
Total Office Expense 0.00 0.00 0.00 0.00 1,000.00 1,000.00
0000.6070000 Advertising
0000.6070000 Advertising 0.00 0.00 160,000.00 0.00 160,000.00 0.00
0000.6077025 Digital Media Advertising 0.00 0.00 0.00 0.00 0.00 0.00
-1,000.00 7/1/2020 po CO 02385
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
94,747.27 7/1/2020 po opening OP 02385
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
-1,000.00 7/1/2020 po CO 02385
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
85.19 7/31/2020 ap IN 9516
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 165361
-85.19 7/31/2020 po LI 9516
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
1Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
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4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
341.39 8/31/2020 ap IN 9575
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 165473
-341.39 8/31/2020 po LI 9575
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
131.99 9/30/2020 ap IN 9676
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 165713
-131.99 9/30/2020 po LI 9676
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 10/1/2020 ap IN 12256
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 165630
488.94 10/13/2020 ap IN 9748
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166071
-488.94 10/13/2020 po LI 9748
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
2Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 23 of 51
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4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
260.99 10/31/2020 ap IN 9784
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166071
-260.99 10/31/2020 po LI 9784
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 11/1/2020 ap IN 12317
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 165880
3,844.80 11/30/2020 ap IN 9861
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166282
-3,844.80 11/30/2020 po LI 9861
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 12/1/2020 ap IN 12368
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 166213
104.65 12/31/2020 ap IN 9892
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166614
3Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 24 of 51
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4
4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
-104.65 12/31/2020 po LI 9892
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
118.19 12/31/2020 ap IN 9913
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166614
-118.19 12/31/2020 po LI 9913
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 1/1/2021 ap IN 12420
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 167350
118.19 1/31/2021 ap IN 9967
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166861
-118.19 1/31/2021 po LI 9967
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 2/1/2021 ap IN 12469
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 166779
4Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 25 of 51
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5
4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
6,118.19 2/28/2021 ap IN 10043
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167068
-6,118.19 2/28/2021 po LI 10043
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
651.56 2/28/2021 ap IN 10053
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167068
-651.56 2/28/2021 po LI 10053
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5,153.00 3/16/2021 ap IN 137708
235Line Description: ADDRESS IDENTIFICATON
Vendor: 07768 GRANICUS Check # 167262
11,430.96 3/31/2021 ap IN 10148
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167422
-11,430.96 3/31/2021 po LI 10148
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 26 of 51
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4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
118.19 3/31/2021 ap IN 10109
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167314
-118.19 3/31/2021 po LI 10109
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
7,162.67 4/30/2021 ap IN 10198
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167676
-7,162.67 4/30/2021 po LI 10198
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
7,948.54 5/31/2021 ap IN 10266
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167901
-7,948.54 5/31/2021 po LI 10266
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
47.95 6/1/2021 ap IN 12723
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 167721
6Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 27 of 51
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Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077025 Digital Media Advertising (Continued)
118.19 6/30/2021 ap IN 10326
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168141
-118.19 6/30/2021 po LI 10326
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
44,483.33 44,483.33 0.000000.6077025 Digital Media Advertising 53,704.64 -98,187.97 0.00
0000.6077060 Advertising 0.00 0.00 0.00 0.00 0.00 0.00
-1,967.00 7/1/2020 po CO 02385
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
-1,000.00 7/1/2020 po CO 02385
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
49,667.00 7/1/2020 po opening OP 02385
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
1,000.00 7/1/2020 ap IN 13765
235Line Description: FORECAST CO-OP
Vendor: 00406 VISIT SLO CAL Check # 165363
7Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 28 of 51
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8
4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6077060 Advertising (Continued)
-1,000.00 7/1/2020 po CO 02385
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5,000.00 10/14/2020 ap IN 10142020
235Line Description: SPONSORSHIP DONATION
Vendor: 08642 SAN LUIS OBISPO CO ARTS COUNCL Check # 165821
-12,341.53 12/16/2020 receipts GJ RCP 121620
235Line Description: CC Cider Fest Refund 2020
5,000.00 5/12/2021 ap IN 10724
235Line Description: ATASCADERO LAKESIDE WINE FESTI
Vendor: 00022 ATASCADERO CHAMBER OF COMMERCE Check # 167588
-1,341.53 -1,341.53 0.000000.6077060 Advertising 45,700.00 -44,358.47 0.00
Total Advertising 89.09 43,141.80 43,141.80 99,404.64 17,453.56 160,000.00
0000.6400000 Operating Supplies
0000.6400000 Operating Supplies 0.00 0.00 500.00 0.00 500.00 0.00
Total Operating Supplies 0.00 0.00 0.00 0.00 500.00 500.00
0000.6500000 Contract Services
0000.6500000 Contract Services 0.00 0.00 151,250.00 0.00 151,250.00 0.00
0000.6501125 Promotions Consultants 0.00 0.00 0.00 0.00 0.00 0.00
91,974.20 7/1/2020 po opening OP 02385
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
8Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 29 of 51
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9
4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
4,323.40 7/31/2020 ap IN 9516
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 165361
-4,323.40 7/31/2020 po LI 9516
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
6,430.50 8/31/2020 ap IN 9575
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 165473
-6,430.50 8/31/2020 po LI 9575
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5,514.70 9/30/2020 ap IN 9676
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 165713
-5,514.70 9/30/2020 po LI 9676
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
6,586.30 10/31/2020 ap IN 9784
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166071
9Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-6,586.30 10/31/2020 po LI 9784
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5,650.90 11/30/2020 ap IN 9861
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166282
-5,650.90 11/30/2020 po LI 9861
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
3,751.20 12/31/2020 ap IN 9913
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166614
-3,751.20 12/31/2020 po LI 9913
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
2,418.90 1/31/2021 ap IN 9967
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 166861
-2,418.90 1/31/2021 po LI 9967
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
10Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
4,318.60 2/28/2021 ap IN 10043
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167068
-4,318.60 2/28/2021 po LI 10043
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
2,747.00 3/31/2021 ap IN 10109
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167314
-2,747.00 3/31/2021 po LI 10109
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
4,982.80 4/30/2021 ap IN 10198
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167676
-4,982.80 4/30/2021 po LI 10198
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
5,069.70 5/31/2021 ap IN 10266
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 167901
11Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6501125 Promotions Consultants (Continued)
-5,069.70 5/31/2021 po LI 10266
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
9,059.30 6/30/2021 ap IN 10326
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 168141
-9,059.30 6/30/2021 po LI 10326
235Line Description: DESTINATION MARKETING SERVICES
Vendor: 06479 VERDIN Check # 0
60,853.30 60,853.30 0.000000.6501125 Promotions Consultants 31,120.90 -91,974.20 0.00
0000.6509010 Other Professional Services 0.00 0.00 0.00 0.00 0.00 0.00
45,250.00 7/1/2020 po opening OP 02381
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 0
2,680.00 7/20/2020 ap IN 201062
235Line Description: JULY 2020 DESTINATION MANAGEME
Vendor: 07215 BIG RED MARKETING, INC. Check # 165115
-2,680.00 7/20/2020 po LI 201062
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 165115
12Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
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Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509010 Other Professional Services (Continued)
3,180.00 8/19/2020 ap IN 201073
235Line Description: AUGUST 2020 DESTINATION MANAGE
Vendor: 07215 BIG RED MARKETING, INC. Check # 165297
-3,180.00 8/19/2020 po LI 201073
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 165297
47.95 9/1/2020 ap IN 12224
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 165407
4,395.00 9/30/2020 ap IN 201084
235Line Description: SEPTEMBER 2020 DESTINATION MAN
Vendor: 07215 BIG RED MARKETING, INC. Check # 165620
-4,395.00 9/30/2020 po LI 201084
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 165620
3,980.00 10/23/2020 ap IN 201097
235Line Description: OCTOBER 2020 DESTINATION MANAG
Vendor: 07215 BIG RED MARKETING, INC. Check # 165870
-3,980.00 10/23/2020 po LI 201097
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 165870
13Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 34 of 51
08/12/2021
CITY OF ATASCADERO
14
4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509010 Other Professional Services (Continued)
2,200.00 11/16/2020 ap IN 201108
235Line Description: NOVEMBER 2020 DESTINATION MANA
Vendor: 07215 BIG RED MARKETING, INC. Check # 166001
-2,200.00 11/16/2020 po LI 201108
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 166001
2,650.00 12/11/2020 ap IN 201118
235Line Description: DECEMBER 2020 DESTINATION MANA
Vendor: 07215 BIG RED MARKETING, INC. Check # 166209
-2,650.00 12/11/2020 po LI 201118
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 166209
3,500.00 1/20/2021 ap IN 210004
235Line Description: JANUARY 2021 DESTINATION MANAG
Vendor: 07215 BIG RED MARKETING, INC. Check # 166644
-3,500.00 1/20/2021 po LI 210004
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 166644
3,700.00 2/18/2021 ap IN 210009
235Line Description: FEBRUARY 2021 DESTINATION MANA
Vendor: 07215 BIG RED MARKETING, INC. Check # 166899
14Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 35 of 51
08/12/2021
CITY OF ATASCADERO
15
4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509010 Other Professional Services (Continued)
-3,700.00 2/18/2021 po LI 210009
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 166899
47.95 3/1/2021 ap IN 12534
235Line Description: WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 166997
3,450.00 3/17/2021 ap IN 210024
235Line Description: MARCH 2021 DESTINATION MANAGEM
Vendor: 07215 BIG RED MARKETING, INC. Check # 167098
-3,450.00 3/17/2021 po LI 210024
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 167098
47.95 4/1/2021 ap IN 12606
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 167239
2,250.00 4/25/2021 ap IN 210036
235Line Description: APRIL 2021 DESTINATION MANAGEM
Vendor: 07215 BIG RED MARKETING, INC. Check # 167455
-2,250.00 4/25/2021 po LI 210036
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 167455
15Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 36 of 51
08/12/2021
CITY OF ATASCADERO
16
4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6509010 Other Professional Services (Continued)
47.95 5/3/2021 ap IN 12668
235Line Description: SECURE WEB HOSTING
Vendor: 07343 CLEVER CONCEPTS, INC. Check # 167603
13,265.00 6/23/2021 ap IN 210050
235Line Description: MAY - JUNE 2021 DESTINATION MA
Vendor: 07215 BIG RED MARKETING, INC. Check # 167941
-13,265.00 6/23/2021 po LI 210050
235Line Description: DESTINATION MANAGEMENT SERVICE
Vendor: 07215 BIG RED MARKETING, INC. Check # 167941
45,441.80 45,441.80 0.000000.6509010 Other Professional Services 0.00 -45,441.80 0.00
Total Contract Services 90.85 106,295.10 106,295.10 31,120.90 13,834.00 151,250.00
0000.6600000 Professional Development
0000.6600000 Professional Development 0.00 0.00 430.00 0.00 430.00 0.00
Total Professional Development 0.00 0.00 0.00 0.00 430.00 430.00
0000.6740000 Business Development
Total Business Development 0.00 0.00 0.00 0.00 0.00 0.00
0000.6900000 Department Service Charges
0000.6900000 Administration 0.00 0.00 3,270.00 0.00 3,270.00 0.00
0000.6903040 ATBID Administrative Costs 0.00 0.00 0.00 0.00 0.00 0.00
696.23 9/30/2020 je GJ JE21 09-34
235Line Description: Quarterly ATBID Admin Costs
34.90 9/30/2020 je GJ JE21 09-34
235Line Description: Quarterly ATBID Admin Costs
551.61 12/31/2020 je GJ JE21 12-33
235Line Description: Quarterly ATBID Admin Costs
16Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 37 of 51
08/12/2021
CITY OF ATASCADERO
17
4:53PM
Page:expdetl.rpt Expenditure Detail Report
07/01/2020 through 06/30/2021
Periods: 0 through 14
Atascadero Tourism Bus Improv Dist235
Atascadero Tourism Bus Improv Dist Fund635
*** Title Not Found ***0000
Prct
Used
Balance
Year-to-date
Encumbrances
Year-to-date
Expenditures
Expenditures
Adjusted
Appropriation
Account Number
0000.6903040 ATBID Administrative Costs (Continued)
460.95 3/31/2021 je GJ JE21 03-22
235Line Description: Quarterly ATBID Admin Costs
1,743.69 1,743.69 0.000000.6903040 ATBID Administrative Costs 0.00 -1,743.69 0.00
Total Department Service Charges 53.32 1,743.69 1,743.69 0.00 1,526.31 3,270.00
Total Operating Services and Supplies 89.02 151,180.59 151,180.59 130,525.54 34,743.87 316,450.00
0000.7000000 Special Purchases, Projects, and Studies
0000.7600000 *** Title Not Found ***
Total Special Purchases, Projects, and Studies 0.00 0.00 0.00 0.00 0.00 0.00
89.02 151,180.59 151,180.59 130,525.54 34,743.87 316,450.00Total Atascadero Tourism Bus Improv Dist
Grand Total 151,180.59 151,180.59 89.02 130,525.54 34,743.87 316,450.00
17Page:
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 1
Page 38 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 06/30/2021 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 259,066$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 20 -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 259,086 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 43,142 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 106,295 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 2,591 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 152,028 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 107,059 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 380,726$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 39 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 05/31/2021 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 174,349$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 20 -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 174,369 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 42,976 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 83,971 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 1,743 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 128,690 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 45,679 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 319,346$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 40 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 04/30/2021 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 174,274$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 20 -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 174,295 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 30,027 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 78,853 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 1,743 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 110,623 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 63,672 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 337,338$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 41 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 03/31/2021 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 164,872$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 20 -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 164,892 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 22,864 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 71,572 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 1,649 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 96,086 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 68,807 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 342,474$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 42 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 02/28/2021 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 121,764$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 20 -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 121,785 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 6,114 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 65,327 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 1,218 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 72,659 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 49,125 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 322,792$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 43 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 01/31/2021 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 119,366$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 20 -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 119,387 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 (703) 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 57,309 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 1,194 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 57,799 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 61,588 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 335,255$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 44 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL 2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 12/31/2020 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 112,959$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 20 -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 112,979 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 11,520 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 51,390 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 1,130 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 64,040 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 48,939 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 322,606$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 45 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 11/30/2020 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 69,418$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 - -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 69,418 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 11,249 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 44,989 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 694 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 56,932 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 12,486 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 286,153$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 46 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 10/31/2020 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 69,418$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 - -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 69,418 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 7,356 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 37,138 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 694 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 45,188 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 24,230 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 297,897$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 47 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 9/30/2020 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ 67,286$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 - -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 10,720 - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 235,462 67,286 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 1,559 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 26,572 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 673 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 28,803 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (7,419) 38,483 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 273,667 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 273,667$ 312,150$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 48 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 8/31/2020 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 224,609$ -$ 326,770$
45920.0003 Assessment Penalties - - - - - 133 - -
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 - - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 224,742 - 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 1,427 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 16,614 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,246 - 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,881 18,040 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (18,140) (18,040) 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 262,946 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 262,946$ 244,906$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 49 of 51
FUND TYPE
235 Special Revenue
YTD ACTUAL*
ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL ACTUAL*2020-2021 BUDGETED
2014-2015 2015-2016 2016-2017 2017-2018 2018-2019 2019-2020 through 7/31/2020 2020-2021
REVENUES
41530.6300 Taxes and Assessments 162,036$ 241,078$ 267,507$ 275,295$ 278,184$ 226,920$ -$ 326,770$
46110.0000 Investment Earnings 2,068 5,458 724 1,580 9,631 - - 4,670
Total Revenue 164,104 246,536 268,231 276,875 287,815 226,920 - 331,440
EXPENSES
6050000 Office Expense - 5,164 - - - - - 1,000
6070000 Advertising 3,450 86,914 91,005 144,521 178,720 120,110 1,085 160,000
6400000 Operating Supplies - 1,217 120 - - - - 500
6500000 Contract Services 26,173 105,314 138,414 172,938 143,482 120,525 7,003 151,250
6600000 Professional Development - - 425 425 425 - - 430
6740000 Business Development - 5,000 - 3,000 - - - -
6900000 Administration 1,620 2,411 2,675 2,753 2,782 2,269 - 3,270
Total Expenses 31,243 206,020 232,639 323,636 325,408 242,904 8,089 316,450
NET INCOME/(LOSS)132,861 40,516 35,592 (46,761) (37,593) (15,984) (8,089) 14,990
BEGINNING AVAILABLE BALANCE 156,472 289,333 329,849 365,441 318,679 281,086 265,102 256,830
ENDING AVAILABLE BALANCE 289,333$ 329,849$ 365,441$ 318,679$ 281,086$ 265,102$ 257,013$ 271,820$
*Actual numbers are unaudited, not yet finalized and are subject to change
Atascadero Tourism Business Improvement District (ATBID) Fund
8/13/2021
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 2
Page 50 of 51
City of Atascadero
Tourism Report
Transient Occupancy Tax Revenues
Jul-Sep Oct-Dec Jan-Mar Apr-Jun
1ST QTR 2ND QTR 3RD QTR 4TH QTR TOTAL
Fiscal Year 2014 254,557.46$ 158,389.32$ 134,033.44$ 232,385.37$ 779,365.59$
Fiscal Year 2015 262,246.00$ 171,527.07$ 204,920.33$ 261,362.41$ 900,055.81$
Fiscal Year 2016 387,196.75$ 260,522.61$ 234,591.13$ 359,952.40$ 1,242,262.89$
Fiscal Year 2017 441,814.34$ 259,716.23$ 236,432.90$ 399,564.75$ 1,337,528.22$
Fiscal Year 2018 446,835.24$ 307,035.82$ 237,705.86$ 384,921.01$ 1,376,497.93$
Fiscal Year 2019 442,255.82$ 305,426.85$ 236,855.54$ 406,434.26$ 1,390,972.47$
Fiscal Year 2020 454,062.15$ 325,569.25$ 207,088.63$ 136,898.64$ 1,123,618.67$
Fiscal Year 2021 348,012.06$ 275,644.27$ 230,472.50$ 423,045.16$ 1,277,173.99$
ITEM NUMBER: B-4
DATE: 08/18/21
ATTACHMENT: 3
Page 51 of 51