HomeMy WebLinkAboutTBID_2021-06-16_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, June 16, 2021 at 2:30 P.M.
Video Conference: httos://zoom.us/j/99761657551
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson O'Malley called the meeting to order at 2:31 p.m.
ROLL CALL:
Present: Chairperson O'Malley, Interim Vice Chairperson Harden
Member Alexander, Board Member Sohi
Vacant: One vacancy.
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Board
Staff Present: Destination Management Consultant Hanna Meisinger, Destination
Management Consultant Amanda Diefenderfer, Marketing Consultant
Ashlee Akers and Deputy City Manager/Outreach Promotions Terrie
Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member Alexander and seconded by Interim Vice
Chairperson Harden to approve the agenda with the edit to
address item B-5 before B-1.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT: None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes — May 19, 2021
Recommendation: Approve the Draft Action Minutes of May 19, 2021. [Big Red
Marketing]
MOTION: By Board Member Sohi and seconded by Board Member
Alexander to approve the consent calendar.
Motion passed 4:0 by a roll call vote.
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B. BUSINESS ITEMS
Election of Chairperson and Vice Chairperson for the Atascadero Tourism _
Business Improvement District (ATBID) Advisory Board for the 21/22 Fiscal
Year Term
Recommendation: ATBID Board to elect one member to serve as Chairperson
and to elect one member to serve as Vice Chairperson for the ATBID Advisory
Board for the 21/22 Fiscal Year Term. [Big Red Marketing]
• Fiscal Impact: None.
Chairperson O'Malley shared information about the roles of the Chairperson and Vice
Chairperson positions and answered questions from the Board. O'Malley nominated
Interim Vice Chairperson Harden for the 2021/22 Chairperson position and Corina
Ketchum for the 2021/22 Vice Chairperson position.
PUBLIC COMMENT: None.
MOTION: By Chairperson O'Malley and seconded by Board Member
Alexander to elect Interim Vice Chairperson Harden as
Chairperson for the ATBID Advisory Board 21/22 Fiscal Year Term.
Motion passed 4:0 by a roll call vote.
MOTION: By Chairperson O'Malley and seconded by Board Member
Alexander to elect Corina Ketchum as Vice Chairperson to serve
for the ATBID Advisory Board 21/22 Fiscal Year Term.
Motion passed 4:0 by a roll call vote.
2. Tourism Political Action Ad Hoc Committee
Recommendation: Review and provide staff direction on the creation of a Tourism
Political Action Ad Hoc Committee. [Chairperson O'Malley]
• Fiscal Impact: None.
Chairperson O'Malley presented information about the Tourism Political Action Ad Hoc
Committee and appointed Chairperson O'Malley and Board Member Sohi to the Ad Hoc
Committee.
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The Tourism Political Action Ad Hoc Committee presentation
was received and staff direction was provided.
3. Visit SLO CAL Events & Festivals Strategy MOU
Recommendation: Review and provide staff direction on the Visit SLO CAL Events
& Festivals Strategy MOU. [Visit SLO CAL]
Fiscal Impact: None.
Visit SLO CAL representative, Melissa Murray, presented to the Board and answered
questions.
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PUBLIC COMMENT: None.
MOTION: By Chairperson O'Malley and seconded by Board Member Sohi to
recommend support of the Visit SLO CAL Events & Festivals
Strategy MOU.
Motion passed 4:0 by a roll call vote.
4. Visit SLO CAL Co-op Opportunities
Recommendation: Review and provide staff direction on the 2021-2022 Co-op
Opportunities from Visit SLO CAL for Asset Development and EDI Research. [Visit
SLO CAL]
Fiscal Impact (GL Varied): Up to $17,500.
Visit SLO CAL representative, Cathy Tull, presented the co-ops to the Board and answered
questions. Marketing Consultant Akers provided some additional information about the co-
op options to the Board.
PUBLIC COMMENT: None.
MOTION: By Board Member Alexander and seconded by Interim Vice
Chairperson Harden to approve Co-op Option 1 for Visit SLO CAL
Asset Development in the amount of $10,000.
Motion passed 4:0 by a roll call vote.
MOTION: By Chairperson O'Malley and seconded by Board Member Sohi to
approve Co-op for Visit SLO CAL EDI Audience/Asset Alignment
and Visitor Profile Study for up to $7,500.
Motion passed 4:0 by a roll call vote.
5. Mid State Fair Sponsorship_Ogportunities
Recommendation: Review and provide staff direction on the 2021 Mid -State Fair
Sponsorship Opportunity. [California Mid -State Fair]
Fiscal Impact (GL 2801): Up to $3,750.
Deputy City Manager Banish present on behalf of the California Mid -State Fair and shared
details of previous sponsorship support of the California Mid -State Fair. Banish
recommended sharing the cost of sponsorship with the City of Atascadero and answered
questions from the Board.
PUBLIC COMMENT: None.
MOTION: By Board Member Sohi and seconded by Chairperson O'Malley to
approve sponsorship of the California Mid -State Fair in the amount
of $7,500 to be split between the Atascadero TBID and the City of
Atascadero in the amount of $3,750 each.
Motion passed 4:0 by a roll call vote.
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6. Detailed Quarterly Marketina Report
Recommendation: Receive and file the Detailed Quarterly Marketing Report.
[Verdin Marketing] _
Fiscal Impact: None.
Marketing Consultant Akers presented the detailed quarterly marketing report and answered
questions from the Board. Akers recommended that the Board complete the survey emailed
to them to help provide useful information for upcoming marketing efforts.
PUBLIC COMMENT: None.
The Detailed Quarterly Marketing Report
was received and filed.
7. Detailed Quarterly Budget Report
Recommendation: Receive and file the Detailed Quarterly Budget Report. [Big
Red Marketing]
Fiscal Impact: None.
Destination Management Consultant Meisinger presented the detailed quarterly budget
report and answered questions from the Board
PUBLIC COMMENT: None.
The Detailed Quarterly Budget Report
was received and filed.
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Visit SLO CAL TMD Update — Board Member Sohi — Board Member Sohi shared
updates including the strategic plan and co-ops. Marketing Consultant Akers provided
some more details about the co-ops.
Visit SLO CAL Marketing Committee Update — City Manager's Office — Marketing
Consultant Akers shared updates on behalf of Deputy City Manager Banish including
updates on the co -branded house of brands and answered questions from the Board.
3. Destination Management Update — Big Red Marketing — Destination Management
Consultant Meisinger presented updates including the resignation of Big Red
Marketing from the Destination Management Organization (DMO) position.
Chairperson O'Malley halted the Tourism Political Action Ad Hoc Committee and
appointed an Ad Hoc Committee to include Chairperson O'Malley and Interim Vice
Chairperson Harden to determine next steps for the DMO position.
4. City Business Update — City Manager's Office — This update was cancelled.
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None.
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E. FUTURE AGENDA ITEMS
1. Political/Action Topics Presentation by the Mayor and/or County Supervisor
F. ADJOURNMENT
Chairperson O'Malley adjourned the meeting at 4:45 p.m.
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h, Hanna Meisinger; Destination MarYageafent C nsu
APPROVED: July 21, 2021
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