HomeMy WebLinkAboutTBID_2021-05-19_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, May 19, 2021 at 2:30 P.M.
Video Conference: https:/Izoom.us/i/99761657551
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson O'Malley called the meeting to order at 2:32 p.m.
ROLL CALL:
Present: Chairperson O'Malley, Interim Vice Chairperson Harden, Board
Member Sohi
Vacant: One vacancy.
Absent: Board Member Alexander.
Staff Present: Destination Management Consultant Hanna Meisinger, Destination
Management Consultant Amanda Diefenderfer, Marketing Consultant
Ashlee Akers and Deputy City Manager/Outreach Promotions Terrie
Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member Sohi and seconded by Interim Vice Chairperson
Harden to approve the agenda.
Motion passed 3:0 by a voice vote.
PUBLIC COMMENT: Loreli Cappel and Cindy Chavez.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes — April 21, 2021
• Recommendation: Approve the Draft Action Minutes of April 21, 2021. [Big Red
Marketing]
MOTION: By Board Member Sohi and seconded by Interim Vice
Chairperson Harden to approve the consent calendar.
Motion passed 3:0 by a voice vote.
Atascadero TBID
May 19, 2021
Page 1 of 4
B. BUSINESS ITEMS
1. Draft 2021-2022 Visit Atascadero Annual Report & Budget —
• Recommendation: Review and provide staff direction on the 2021-2022 Annual
Report and Budget for Visit Atascadero. [City Staff/Big Red Marketing]
• Fiscal Impact: None.
City of Atascader representative, Cindy Chavez, presented the budget to the Board.
Deputy City Manager, Terrie Banish, presented information about the budget and the
annual report and answered questions from the Board.
PUBLIC COMMENT: None.
MOTION: By Chairperson O'Malley and seconded by Interim Vice
Chairperson Harden to approve the Draft 2021-2022 Visit
Atascadero Annual Report & Budget.
Motion passed 3:0 by a roll call vote.
2. TOT Collection Software Billing Platform
• Recommendation: Review and provide staff direction on software billing platform
to allow monthly TOT collection. [City Staff]
• Fiscal Impact [GL TBDI: Approx. $10,000 Annually.
Deputy City Manager, Terrie Banish, introduced Cindy Chavez again, who presented on the
TOT Collection Software Billing Platform and answered questions from the Board. There
were questions relating to opportunities with host compliance.
PUBLIC COMMENT: Brendan Pringle.
MOTION: By Board Member Sohi and seconded by Interim Vice Chairperson
Harden to approve TOT Collection Software Billing Platform.
Motion passed 3:0 by a roll call vote.
3. In -Person Meetings
• Recommendation: Approve in-person meetings option starting August 2021. [Big
Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Meisinger shared the updates on in-person meetings,
including the first available date to start in-person meetings. Deputy City Manager Banish
provided an update from the City regarding the meeting space and answered questions from
the Board.
PUBLIC COMMENT: None.
MOTION: By Board Member Sohi and seconded by Interim Vice Chairperson
Harden to approve in-person meetings option starting August
2021.
Atascadero TBID
May 19, 2021
Page 2 of 4
4. Atascadero Fall Fest Ad Hoc Committee Update
• Recommendation: Receive and file Atascadero Fall Fest Update. [Ad Hoc
Committee]
• Fiscal Impact: None.
Destination Management Consultant Meisinger provided an update from the Atascadero Fall
Fest Ad Hoc Committee, including the set date and approval of event support. Meisinger
answered questions from the Board.
PUBLIC COMMENT: None.
The Atascadero Fall Fest Ad Hoc Committee Update
was received and filed.
5. Monthly Budget Report
• Recommendation: Receive and file Monthly Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
Destination Management Consultant Meisinger provided updates on the Budget and
answered questions from the Board.
PUBLIC COMMENT: None.
The Monthly Budget Report
was received and filed.
C. UPDATES
1. Visit SLO CAL Marketing Committee Update — City Manager's Office — Deputy City
Manager Banish shared updates from the Visit SLO CAL Marketing Committee
Update including the Spartan Race, Google My Business, and House of Brands.
Destination Marketing Consultant Akers provided updates from Visit CA. Banish
answered questions from the Board.
2. Visit SLO CAL TMD Update — Board Member Sohi — Board Member Sohi shared
additional Visit SLO CAL information and answered questions from the Board.
3. Destination Management Update — Big Red Marketing — Destination Management
Consultant Meisinger provided updates including nomination meeting updates, the
annual assessment, and the Spartan Race. Meisinger answered questions from the
Board.
4. City Business Update — City Manager's Office — Deputy City Manager Banish
provided city business updates including Cruisin' Weekend, Dancing in the Streets,
the opening of the Zoo Garden and answered questions from the Board.
D. BOARD MEMBER COMMENTS
None.
Atascadero TBID
May 19, 2021
Page 3 of 4
E. FUTURE AGENDA ITEMS
1. Chairperson and Vice Chairperson Nomination
2. Tourism Political Action Ad Hoc Committee
3. Political/Action Topics Presentation by the Mayor and/or County Supervisor
4. STIR Reports
E. ADy OYRNMENT
Chair r n O'Malley adjourned the meeting at 3:49 p.m.
Han a Meisingerl De tin ion Management Consultant
APPROVED: June 16, 2021
Atascadero TBID
May 19, 2021
Page 4 of 4