HomeMy WebLinkAboutTBID_2021-02-17_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, February 17, 2021 at 2:30 P.M.
Video Conference: https://zoom.usf/99761657551
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson O'Malley called the meeting to order at 2:32 p.m.
ROLL CALL:
Present: Chairperson O'Malley, Board Member Alexander, Board
Harden, Board Member Sohi
Vacant: None.
Absent: Vice Chairperson Caprau
Member
Staff Present: Destination Management Consultant Hanna Meisinger, Destination
Management Consultant Amanda Diefenderfer, Marketing Consultant
Ashlee Akers and Deputy City Manager/Outreach Promotions Terrie
Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member Alexander and seconded by Board Member
Harden to approve the agenda.
Motion passed 4:0 by a voice vote.
PUBLIC COMMENT: None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes — November 18. 2020
• Recommendation: Approve the Draft Action Minutes of November 18, 2020. [Big
Red Marketing]
MOTION: By Board Member Alexander and seconded by Board Member
Sohi to approve the consent calendar.
Motion passed 4:0 by a roll call vote.
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February 17, 2021
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B. BUSINESS ITEMS
Central Coast Craft Beer Fest Event Sponsorship
• Recommendation: Review and provide direction for the 2021 Central Coast Craft
Beer Fest event sponsorship. [Central Coast Brewers Guild]
• Fiscal Impact [GL 28011: $5,000.
Andres Nunno and Tony Grimes, representing the Central Coast Brewer's Guild, presented
information about the 2021 Central Coast Craft Beer Fest event and answeredquestions
from the Board.
PUBLIC COMMENT: Corina Ketchum and Josh Cross.
MOTION: By Board Member Sohi and seconded by Board MemberAlexander
to approve event sponsorship for the 2021 CentralCoast Craft
Beer Fest.
Motion passed 4:0 by a roll call vote.
2. Central Coast Reserve Weekend's Atascadero Lakeside Wine Festival Event
Sponsorship Presentation
• Recommendation: Review and provide direction for the Central Coast Reserve
Weekend's Atascadero Lakeside Wine Festival event sponsorship presentation.
[Atascadero Lakeside Wine Festival Committee Member]
• Fiscal Impact [GL 28011: $5,000.
Central Coast Reserve committee representative Terrie Banish presented information about the
updated Atascadero Lakeside Wine Festival virtual structure and answered questions from the
Board. Tom O'Malley provided information about the Kiwanis Winemaker dinner and answered
questions from the other Board Members. The Board requested modifications and additional
information to help direct a decision be presented at the March 17, 2021 Board Meeting.
PUBLIC COMMENT: Josh Cross.
MOTION: By Board Member Sohi and seconded by Board MemberAlexander
to require modifications to the event sponsorship spending
allocations and request a second presentation during the March
17, 2021 Board Meeting.
Motion passed 4:0 by a roll call vote.
3. Quarterly Marketing Statistics
• Recommendation: Receive and file Quarterly Marketing Statistics. [Verdin]
• Fiscal Impact: None.
Chairperson O'Malley left the meeting at 4:03 p.m.
Destination Marketing Consultant, Ashlee Akers, presented marketing statistics from
November 2020, December 2020, and January 2021 and answered questions from the Board. _
PUBLIC COMMENT: None.
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February 17, 2021
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The Quarterly Marketing Statistics
was received and filed.
4. Quarterly Detailed Budget Report
• Recommendation: Receive and file Quarterly Detailed Budget Report. [Big Red
Marketing]
• Fiscal Impact: None.
Destination Management Consultant Hanna Meisinger presented a detailed budget report
and answered questions from the Board. Deputy City Manager Terrie Banish provided
answers related to the TOT Report.
PUBLIC COMMENT: None.
The Quarterly Detailed Budget Report
was received and filed.
C. UPDATES
1. Visit SLO CAL TMD Update — Board Member Sohi — Board Member Sohi presented
updates from the Visit SLO CAL TMD meeting including the new Spartan Race date,
the Highway 1 closure, and Oceano Dunes update. Sohi answered questions from
the Board.
2. Visit SLO CAL Marketing Committee Update — City Manager's Office — Deputy City
Manager Banish provided updates from the Visit SLO CAL Marketing Committee
meeting including information about the Spartan Race, mailing list updates, and the
Google Co-op. Banish answered questions from the Board.
3. Visit SLO CAL PR Task Force — Verdin — Destination Marketing Consultant Akers
shared that the Visit SLO CAL PR Task Force has disbanded.
4. Destination Management Update — Big Red Marketing — Destination Management
Consultant Meisinger presented destination management updates including the
media opportunities that were presented to all lodging partners. Meisinger answered
questions from the Board.
5. City Business Update— City Manager's Office— Deputy City Manager Banishprovided
City updates including the virtual Brew at the Zoo event, strategic planningfor
Measure D-20, the small business emergency assistance grant, and the Know Your
Zone campaign. Banish answered questions from the Board.
D. BOARD MEMBER COMMENTS
None.
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February 17, 2021
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E
E. FUTURE AGENDA ITEMS
1. Mid -State Fair Sponsorship Opportunities
2. Garagiste Sponsorship Opportunities
3. Chairperson and Vice Chairperson Nomination
4. Updated Atascadero Lakeside Wine Festival Presentation
E.
Sohi adjgufned the meeting at 4:34 p.m.
APPROVED: March 17, 2021
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February 17, 2021
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