HomeMy WebLinkAboutTBID_2020-09-16_MinutesADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
MINUTES
Wednesday, September 16, 2020 at 2:30 P.M.
Video Conference: https://zoom.us/j/95530935043
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson O'Malley called the meeting to order at 2:34 p.m.
ROLL CALL:
Present: Chairperson O'Malley, Board Member Alexander, Board Member
Harden, Board Member Sohi
Vacant: None.
Absent: Vice Chairperson Caprau
Staff Present: Destination Management Consultant Hanna Meisinger, Destination
Management Consultant Amanda Diefenderfer, Marketing Consultant
Ashlee Akers and Deputy City Clerk Amanda Muther.
APPROVAL OF AGENDA:
MOTION: By Chairperson O'Malley and seconded by Board Member
Alexander to approve the agenda noting that Colony Days
presentation will be pulled from this meeting as they will not apply
until 2021, thus resulting in removal of item B3.
Motion passed 4:0 by a roll call vote.
PUBLIC COMMENT: None.
A. CONSENT CALENDAR
1. ATBID Draft Action Minutes — August 19, 2020
• Recommendation: Approve the Draft Action Minutes of August 19, 2020. [Big Red
Marketing]
MOTION: By Board Member Sohi and seconded by Board Member
Alexander to approve the consent calendar.
Motion passed 4:0 by a voice vote.
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September 16, 2020
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B. BUSINESS ITEMS
1. Atascadero Mural Project Sponsorship
• Recommendation: Discuss and provide staff direction on the Atascadero Mural
Project sponsorship. [SLO County Arts]
• Fiscal Impact [GL 25021: $10,000.
Following the review of the staff report and the letter submitted by the Equality Mural
Project that were both included in the Board packet, Zoe Zappas presented a PowerPoint
presentation sharing more details of their history, goals and the anticipated costs. In
response the Board asked questions regarding the process.
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MOTION: By Chairperson O'Malley and seconded by Board Member Harden
to support in-kind marketing through hosting a landing page for
the mural map on the Visit Atascadero website and drive traffic to
that page through other marketing efforts within the approved
budget and approve $5,000 to support the first mural while inviting
them to re -apply for support of additional murals once complete.
Motion passed 4:0 by a roll call vote.
Measure #D-20 Atascadero Sales Tax Measure
• Recommendation: Discuss a potential motion that provides the official position of
the TBID Board on Measure #D-20. [ATBID Board] _
• Fiscal Impact: None.
City Staff member Rachelle Rickard provided an update explaining the Sales Tax Measure
and what areas of City services it would support. The Board asked questions regarding the
tax measure.
PUBLIC COMMENT: None.
MOTION: By Chairperson O'Malley and seconded by Board Member
Alexander to endorse Measure #D-20 on behalf of the Atascadero
TBID.
Motion passed 4:0 by a roll call vote.
3. 2020 Colony Days Event Sponsorship
• Recommendation: Decline sponsorship for the 2020 Colony Days event.
[Atascadero Colony Days Committee]
• Fiscal Impact [GL 28011: $5,000.
This business item was cancelled.
4. Visit SLO CAL Spartan Race Co-op
• Recommendation: Discuss and provide staff direction on the Visit SLO CAL
Spartan Race Co-op. [Visit SLO CAL]
• Fiscal Impact [GL 25021: Up to $6,250.
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September 16, 2020
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Destination Management Consultant Meisinger provided a staff report regarding the costs
and the co-op offerings. Brendan Pringle with Visit SLO CAL further explained the benefits
of upgrading to a National Series. Board Members followed up additional questions.
Chairperson O'Malley appointed Board Member Sohi, Board Member Harden, and public
member Ketchum to an AdHoc Committee created to discuss this opportunity further.
PUBLIC COMMENT: Corina Ketchum.
MOTION: By Chairperson O'Malley and seconded by Board Member
Alexander to direct staff to follow up with Visit SLO CAL on
outstanding questions regarding sponsorship exposure and
determine a co-op support level up to $5,000; staff to work with
appointed AdHoc committee.
Motion passed 4:0 by a roll call vote.
5. Strategic Marketing Plan Update
• Recommendation: Approve the Strategic Marketing Plan. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Akers presented the updated strategic marketing plan. Board
members gave feedback on the plan.
PUBLIC COMMENT: None.
MOTION: By Board Member Alexander and seconded by Board Member
Sohi to approve the Strategic Marketing Plan.
Motion passed 4:0 by a voice vote.
6. Monthly Marketing Statistics Summary
• Recommendation: Receive and file Marketing Statistics Report. [Verdin]
• Fiscal Impact: None.
Marketing Consultant Akers presented the monthly marketing statistics and answered
questions from the Board.
PUBLIC COMMENT: None.
The Monthly Marketing Statistic Summary
was received and filed by the Board.
7. Monthly Budget Report
• Recommendation: Receive and file Budget Report. [Big Red Marketing]
• Fiscal Impact: None.
This business item was tabled for further discussion.
C. UPDATES
1. Visit SLO CAL TMD Update — Board Member Sohi — This was tabled for later
discussion.
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September 16, 2020
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2. Visit SLO CAL Marketing Committee Update — City Manager's Office — This was
tabled for later discussion.
3. Visit SLO CAL PR Task Force — Verdin — This was tabled for later discussion.
4. Destination Management Update — Big Red Marketing — This was tabled for later
discussion.
5. City Business Update —City Manager's Office —This was tabled for later discussion.
D. BOARD MEMBER COMMENTS
None.
E. FUTURE AGENDA ITEMS
1. Citywide Yard Sale
2. Garagiste Event Sponsorship
3. Revised Event Tiers
4. Wine Speak Update
5. AdHoc Committee Update
6. Short-term Rental Update
7. Visitatascadero.com COVID Banner
F. ADJOUjZNMENT
Chairp/ars O'Malley adjourned the meeting at 4:38 p.m.
Han0a *isinger, Peptination Management Consultant
APPROVED: October 21, 2020
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September 16, 2020
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