HomeMy WebLinkAboutTBID_2021-03-17_AgendaPacket ATASCADERO TOURISM BUSINESS IMPROVEMENT DISTRICT AGENDA
* COVID-19 NOTICE *
Consistent with the SLO County Region 1–Southern California Regional
Stay at Home Order, the Atascadero Tourism Business Improvement District
Meeting will not be physically open to the public and Advisory
Board Members will be teleconferencing into the meeting.
HOW TO OBSERVE THE MEETING:
To maximize public safety while still maintaining transparency and public access,
the meeting will be available by visiting https://zoom.us/j/99761657551.
HOW TO SUBMIT PUBLIC COMMENT:
Members of the public are highly encouraged to join the video conference to listen
and provide public comment.
AMERICAN DISABILITY ACT ACCOMMODATIONS:
Any member of the public who needs accommodations should contact the City
Clerk’s Office at cityclerk@atascadero.org or by calling 805-470-3400 at least 48
hours prior to the meeting or time when services are needed. The City will use their
best efforts to provide reasonable accommodations to afford as much accessibility
as possible while also maintaining public safety in accordance with the City procedure
for resolving reasonable accommodation requests.
Atascadero Tourism Business Improvement District Board Meeting agendas and
minutes may be viewed on the City's website: www.atascadero.org.
Copies of the staff reports or other documentation relating to each item of business referred to on
the Agenda are on file in the office of the City Clerk and are available for public inspection on our
website, www.atascadero.org. Contracts, Resolutions and Ordinances will be allocated a number
once they are approved by the City Council. The Minutes of this meeting will reflect these numbers.
All documents submitted by the public during Council meetings that are either read into the record
or referred to in their statement will be noted in the Minutes and available for review by contacting
the City Clerk's office. All documents will be available for public inspection during City Hall business
hours once City Hall is open to the public following the termination of the Shelter at Home Order.
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
AGENDA
Wednesday, March 17, 2021 at 2:30 P.M.
Video Conference: https://zoom.us/j/99761657551
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
ROLL CALL: Chairperson Tom O’Malley, Portola Inn
Vice Chairperson Lucian Caprau, Best Western Plus Colony Inn
Board Member Deana Alexander, The Carlton Hotel
Board Member Patricia Harden, SpringHill Suites by Marriott
Board Member Amar Sohi, Holiday Inn Express and Suites
APPROVAL OF AGENDA:
PUBLIC COMMENT: This portion of the meeting is reserved for persons wanting to address
the Board on any matter not on this agenda and over which the Board has jurisdiction.
Speakers are limited to three minutes. Please state your name for the record before making
your presentation. The Board may take action to direct the staff to place a matter of business
on a future agenda. A maximum of 30 minutes will be allowed for Public Comment, unless
changed by the Board.
A.CONSENT CALENDAR
1. ATBID Draft Action Minutes – February 17, 2021
•Recommendation: Approve the Draft Action Minutes of February 17, 2021. [Big
Red Marketing]
B.BUSINESS ITEMS
1.Atascadero Fall Fest Event Sponsorship Presentation
•Recommendation: Review and provide staff direction for the Atascadero Fall Fest
event sponsorship presentation. [Fall Fest]
•Fiscal Impact [GL 2801]: $5,000.
2.The Garagiste Festival Event Sponsorship Presentation
•Recommendation: Review and provide staff direction for the 2021 Garagiste
Festival event sponsorship presentation. [Garagiste]
•Fiscal Impact [GL 2801]: Up to $10,000.
f
3. Monthly Budget Report
•Recommendation: Receive and file Monthly Budget Report. [Big Red Marketing]
•Fiscal Impact: None.
C. UPDATES
1.Visit SLO CAL TMD Update – Board Member Sohi
2.Visit SLO CAL Marketing Committee Update –City Manager’s Office
3.Destination Management Update – Big Red Marketing
4. City Business Update – City Manager’s Office
D. BOARD MEMBER COMMENTS
E.FUTURE AGENDA ITEMS
1.Chairperson and Vice Chairperson Nomination
F. ADJOURNMENT
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Atascadero Tourism Business Improvement District (ATBID)
WELCOME TO THE ATBID MEETING
The ATBID Advisory Board meets in regular session on the third Wednesday of each month at 2:30 p.m. Board
meetings will be held at the Atascadero City Hall, 6500 Palma Avenue, Atascadero. Matters are considered
by the Advisory Board in the order of the printed Agenda.
Copies of the staff reports or other documentation relating to each item of business referred to on the Agenda
are on file in the office of the City Clerk and are available for public inspection during City Hall business hours
at the Atascadero City Hall, 6500 Palma Avenue, Atascadero, and on our website, www.atascadero.org. All
documents submitted by the public during Advisory Board meetings that are either read into the record or
referred to in their statement will be noted in the minutes and available for review in the City Clerk's office.
In compliance with the Americans with Disabilities Act, if you need special assistance to participate in a
City meeting or other services offered by this City, please contact the City Manager’s Office or the City
Clerk’s Office, both at (805) 470-3400. Notification at least 48 hours prior to the meeting or time when services
are needed will assist the City staff in assuring that reasonable arrangements can be made to provide
accessibility to the meeting or service.
TO SPEAK ON SUBJECTS NOT LISTED ON THE AGENDA
Under the Agenda item, “PUBLIC COMMENT”, the Chairperson will call for anyone from the audience wishing
to speak concerning any item not on the Agenda to approach the lectern and be recognized.
1.Give your name for the record (not required)
2.State the nature of your business.
3.All comments are limited to 3 minutes.
4.All comments should be made to the Chairperson and Advisory Board.
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present.
This is the time items not on the Agenda may be brought to the Advisory Board’s attention. A maximum of 30
minutes will be allowed for PUBLIC COMMENT (unless changed by the Advisory Board). If you wish to use a
computer presentation to support your comments, you must notify the City Clerk's office at least 24 hours prior
to the meeting. Digital presentations must be brought to the meeting on a USB drive or CD. You are required
to submit to the City Clerk a printed copy of your presentation for the record. Please check in with the City
Clerk before the meeting begins to announce your presence and turn in your printed copy.
TO SPEAK ON AGENDA ITEMS (from Title 2, Chapter 1 of the Atascadero Municipal Code)
Members of the audience may speak on any item on the agenda. The Chairperson will identify the subject,
staff will give their report, and the Advisory Board will ask questions of staff. The Chairperson will announce
when the public comment period is open and will request anyone interested to address the Advisory Board
regarding the matter being considered to step up to the lectern. If you wish to speak for, against or comment
in any way:
1.You must approach the lectern and be recognized by the Chairperson
2.Give your name (not required)
3.Make your statement
4.All comments should be made to the Chairperson and Advisory Board
5.No person shall be permitted to make slanderous, profane or negative personal remarks concerning
any other individual, absent or present
6.All comments limited to 3 minutes
The Chairperson will announce when the public comment period is closed, and thereafter, no further public
comments will be heard by the Advisory Board.
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
DRAFT ACTION MINUTES
Wednesday, February 17, 2021 at 2:30 P.M.
Video Conference: https://zoom.us/j/99761657551
Atascadero City Hall - 6500 Palma Avenue, Club Room
Atascadero, California
CALL TO ORDER:
Chairperson O’Malley called the meeting to order at 2:32p.m.
ROLL CALL:
Present: Chairperson O’Malley, Board Member Alexander, Board Member
Harden, Board Member Sohi
Vacant: None.
Absent: Vice Chairperson Caprau
Staff Present: Destination Management Consultant Hanna Meisinger, Destination
Management Consultant Amanda Diefenderfer, Marketing Consultant
Ashlee Akers and Deputy City Manager/Outreach Promotions Terrie
Banish.
APPROVAL OF AGENDA:
MOTION: By Board Member Alexander and seconded by Board Member
Harden to approve the agenda.
Motion passed 4:0 by a voice vote.
PUBLIC COMMENT: None.
A.CONSENT CALENDAR
1.ATBID Draft Action Minutes – October 21, 2020
•Recommendation: Approve the Draft Action Minutes of October 21, 2020. [Big
Red Marketing]
MOTION: By Board Member Alexander and seconded by Board Member
Sohi to approve the consent calendar.
Motion passed 4:0 by a roll call vote.
A-1ITEM NUMBER:
DATE: 03/17/21
Page 4 of 23
B.BUSINESS ITEMS
1.Central Coast Craft Beer Fest Event Sponsorship
•Recommendation: Review and provide direction for the 2021 Central Coast Craft
Beer Fest event sponsorship. [Central Coast Brewers Guild]
•Fiscal Impact [GL 2801]: $5,000.
Andres Nunno and Tony Grimes, representing the Central Coast Brewer’s Guild,
presented information about the 2021 Central Coast Craft Beer Fest event and answered
questions from the Board.
PUBLIC COMMENT: Corina Ketchum and Josh Cross.
MOTION: By Board Member Sohi and seconded by Board Member
Alexander to approve event sponsorship for the 2021 Central
Coast Craft Beer Fest.
Motion passed 4:0 by a roll call vote.
2.Central Coast Reserve Weekend’s Atascadero Lakeside Wine Festival Event
Sponsorship Presentation
•Recommendation: Review and provide direction for the Central Coast Reserve
Weekend’s Atascadero Lakeside Wine Festival event sponsorship presentation.
[Atascadero Lakeside Wine Festival Committee Member]
•Fiscal Impact [GL 2801]: $5,000.
Central Coast Reserve committee representative Terrie Banish presented information about
the updated Atascadero Lakeside Wine Festival virtual structure and answered questions
from the Board. Tom O’Malley provided information about the Kiwanis Winemaker dinner
and answered questions from the other Board Members. The Board requested modifications
and additional information to help direct a decision be presented at the March 17, 2021
Board Meeting.
PUBLIC COMMENT: Josh Cross.
MOTION: By Board Member Sohi and seconded by Board Member
Alexander to require modifications to the event sponsorship
spending allocations and request a second presentation during
the March 17, 2021 Board Meeting.
Motion passed 4:0 by a roll call vote.
3.Quarterly Marketing Statistics
•Recommendation: Receive and file Quarterly Marketing Statistics. [Verdin]
•Fiscal Impact: None.
Chairperson O’Malley left the meeting at 4:03 p.m.
Destination Marketing Consultant, Ashlee Akers, presented marketing statistics from
November 2020, December 2020, and January 2021 and answered questions from the
Board.
PUBLIC COMMENT: None.
A-1ITEM NUMBER:
DATE: 03/17/21
Page 5 of 23
The Quarterly Marketing Statistics
was received and filed.
4.Quarterly Detailed Budget Report
•Recommendation: Receive and file Quarterly Detailed Budget Report. [Big Red
Marketing]
•Fiscal Impact: None.
Destination Management Consultant Hanna Meisinger presented a detailed budget report
and answered questions from the Board. Deputy City Manager Terrie Banish provided
answers related to the TOT Report.
PUBLIC COMMENT: None.
The Quarterly Detailed Budget Report
was received and filed.
C.UPDATES
1.Visit SLO CAL TMD Update – Board Member Sohi – Board Member Sohi presented
updates from the Visit SLO CAL TMD meeting including the new Spartan Race date,
the Highway 1 closure, and Oceano Dunes update. Sohi answered questions from
the Board.
2.Visit SLO CAL Marketing Committee Update – City Manager’s Office – Deputy City
Manager Banish provided updates from the Visit SLO CAL Marketing Committee
meeting including information about the Spartan Race, mailing list updates, and the
Google Co-op. Banish answered questions from the Board.
3.Visit SLO CAL PR Task Force – Verdin – Destination Marketing Consultant Akers
shared that the Visit SLO CAL PR Task Force has disbanded.
4.Destination Management Update – Big Red Marketing – Destination Management
Consultant Meisinger presented destination management updates including the
media opportunities that were presented to all lodging partners. Meisinger answered
questions from the Board.
5.City Business Update – City Manager’s Office – Deputy City Manager Banish
provided City updates including the virtual Brew at the Zoo event, strategic planning
for Measure D-20, the small business emergency assistance grant, and the Know
Your Zone campaign. Banish answered questions from the Board.
D.BOARD MEMBER COMMENTS
None.
A-1ITEM NUMBER:
DATE: 03/17/21
Page 6 of 23
E. FUTURE AGENDA ITEMS
1.Mid-State Fair Sponsorship Opportunities
2.Garagiste Sponsorship Opportunities
3.Chairperson and Vice Chairperson Nomination
4. Updated Atascadero Lakeside Wine Festival Presentation
E. ADJOURNMENT
Board Member Sohi adjourned the meeting at 4:34 p.m.
_______________________________________________
Hanna Meisinger, Destination Management Consultant
APPROVED:
A-1ITEM NUMBER:
DATE: 03/17/21
Page 7 of 23
ITEM NUMBER: B-1
DATE: 03/17/21
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Atascadero Fall Fest Event Sponsorship Presentation
RECOMMENDATION:
Review and provide staff direction for the Atascadero Fall Fest event sponsorship
presentation.
DISCUSSION:
The Atascadero Fall Fest will be a first annual event held on November 19 from 5-10pm
and November 20-21 from 12-10pm.
This zero-emission, free admission event will feature a full carnival, 30+ bands, a beer
and wine station, and food and retail vendors. The event is geared towards bringing in
many people from outside of Atascadero to enjoy a weekend of “Fun for the Whole
Family.”
The anticipated attendee count is 15,000 with 30% expected from outside of the county.
The Atascadero Fall Fest committee is requesting $5,000 in sponsorship to help create
this new event.
FISCAL IMPACT (GL 2801):
$5,000.
ATTACHMENTS:
1.Atascadero Fall Fest Sponsorship Application
2.Atascadero Fall Fest Event Map
Page 8 of 23
LA I It OR!\ IA
Event Support Application Form
Requesting Organization (_IA., fue-, t' f Vt,�
�r tJ �0 PhoneN umber Cto�} L/4.-(f-�� Contact:
Email: l�}o e_ ��v .h,,uv-ksl-u;� Mailing Address: [DJ 1.--G-i�, � Tltr µJI.ii,..
City St t Z. /' • n,�,.__ ._,, : q_ 1 Cit � 1oL1 , a e, 1p: __ V'--_.:...i._...___�_·_.,__ ___ --L-�-----------
N ame of Event __ ------'Y\h____.__J c,,_"�---�-a-�_!_}_11 _\,0\t___,_f _____ _
Event Description : 1h:.r w1J( {:e, �. "-:ht! &,.nc.'vwl I L-<"}i...}vr ?o ,-b."{.,.J,r
�v �I-W' K S kt. h ,.,,..,r I +.,.'° hi k)::,) h ., Pl l--k--f�✓ �' ;, 1hd ' ' {t,i,.I
f,/ -th-wl,..i r.._, l·uml7 . ,, ,,. '
Event Dates/Times: "F-nA"-7, /IJ;y-, /'f,J,,.. {r-lcr ""-·) .... .£.M.A-..,, /J•""_. e.,t :S t-
( ri-l()t�) Is event located in Atascadero? Yes □ No ,,,, � -:, p-,-i- �v.V,
Venue Name: gt--tl?<,,\c l�v-k-V'. r 1�1� ll-vt,, I t;,. �a J /?C1.ll?.j Wt-"'2-,x l-HJ l,kr �f, I Venue Location: l CU,,,-5c., • .J't,,�
Event Web site: � / u/411,,, � �} . t./,, �
Are you receiving in-kind or financial support from the City of Atascadero?
liJ Yes □No
Total Anticipated Attendees: 151 o�u Portion From Outside SLO County: ?O %
Is this the first year the event will take place? plJ Yes □ N o
4
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DATE:
ATTACHMENT:
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Page 9 of 23
If this event has taken place previously, please provide historical data including
attendance numbers:
.j-· � 0 \t0-'
� kt.L �/�
I 5,. {)Or) 1-w.(, hrr -o vev
Are tickets sold for your event? If so, please provide the price per ticket and any
package opportunities.
Crowd Control Safety Plan Details:
�lwv �,., KUAyi fy Cu&vf':r� , ·t-e-W\-f" ·
Will the event require an ABC Permit? Jf1 Yes □ N o
Has a City permit been issued for your event or contracted the venue for your
event date? b' Yes □No
Describe how the event supports Visit Atascadero's mission and goats: �v� w1 �1 � °'""" e,v"wv\-· � ,.� Gvkw{ h /2.vwi, ,,,,.,,--,
J-ff;of� r../-a l l ¥· �. &iM �.v:luA-QVt,vr:J b1t-
S ¼ f' l-� � Vh ✓lt-: If½� L,41 "'j fv�,r �,c( ·hv
5
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DATE:
ATTACHMENT:
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Page 10 of 23
Select eligible event tier for your event {eligib ility is based on one or more
qualifying factors and additional considerations):
□
□
•Attracts ·, ,::>ulJT anenaees
•At least 35-40% of target market is out-of -town visitors
•Marketing campaigns reach at least 1,000 subscribers
•Event encourages multi-night stay in Atascadero
•Attracts 750+ attendees
•At least 25-30% of target market is out-of-town visitors
•Marketing campaigns reach at least 500 subscribers
•Event encourages overnight stay in Atascadero
•Attracts 75.0 or less attendees
•Marketing message encourages visiting Atascadero
•Marketing campaigns reach at least 500 subscribers
•Event encourages overnight stay in Atascadero
•Event appears sustainable and offers growth potential in r
Additional details about eligible event tier qualification:
Support Request (desired monetary amount or in-kind marketing support):
,j"' 5 Po,)
:ligible for
1-kind Support
� l •I
B-1ITEM NUMBER:
DATE:
ATTACHMENT:
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Page 11 of 23
Detail how awarded funding will be utilized, include any in-kind or additional
support provided by Visit Atascadero (feel free to attach additional sheets as_
�....,-,;"'
•• Jt '•I,;'-· needed).
Event Item Amount
Ex. Social Media Ads $2,000
�?1M 111l,.d, �J r J �ov - ( '}.. <i,"?J <)
fyJL-/J-< ,roo
YLvtl/o If I ooo
&,/1,.A,� '--µ,-v as kvr-'lrJo
Please include all sources of income that have been secured and those that are
being solicited to support event (feel free to attach additional sheets as needed).
Income Source Amount
Ex. City of Atascadero $2,500 in-kind venue sponsorship
7
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DATE:
ATTACHMENT:
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Page 12 of 23
Please describe your paid advertising and the outlets you plan to utilize. Include
the amount you plan to spend with each outlet or provide a copy of your
marketing plan.
Media O utlet & Type & Frequency Cost of Advertising
Geographic Location of
advertising
<),Lt Sh�2--'1 \µjv,r'
/v�vJ 71�/T -i..✓ '1 w�
/L4u& µ,tl -z__ a,J)t..:r
)l�L, µ..l.,i,v L-w'H
Please share your intended public relations outreach.
How will your organization recognize Visit Atascadero's support (including but
not limited to promotional materials, website, and at the event)?
/4}t tt-,wt� 1¥\1 llull?tflJ'>: w,11 )V\0� l}\l,.J,
8
B-1ITEM NUMBER:
DATE:
ATTACHMENT:
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Page 13 of 23
What opportunities do you plan to offer that specifically promote lodging In
Atascadero?
�f f'ir.u1,,.-,_.., i,vi'l-,,, &vW --wl t,t,J,c4--r 1-
Additional Details:
/ "'-/Jvvv: hdt VJMvv· M,, �"'VJ-eA_ � e�!-k Mh-,!,i,v n z;,,.j 7 r. w. "'1 ½ Mc (,..,.,..,_ k
v( �-.J t vvta'64 H,ww Vl't.'1"" ty J1cc:J-9 /,-f.,... rth.k<r �h.vWc4f-0, kkM/t /w� � �,,�
9
B-1ITEM NUMBER:
DATE:
ATTACHMENT:
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Page 14 of 23
..... Please include a detailed event budget and marketing strategy. Feel free to attach
additional information for consideration with application.
***You must submit copies of additional required documents two weeks prior to event.
The Atascadero TBID Board reserves the right to withdraw funding if the appropriate
documents are not obtained for the event.
You must acknowledge and agree to the rules and regulations on Page 10.
IMPORTANT: Future ATBIO event sponsorship funding requests may be affected
should any discrepancies, including, but not limited to, event application, planning,
marketing materials or website, be brought to ATBIO's attention.
Cancellation Policy: Should the event not take place as presented and scheduled;
event coordinators are required to reimburse the ATBID for sponsorship support. If the
event is cancelled by the Event Coordinator because of sickness, accidents, riots,
strikes, epidemics, inclement weather, acts of God, or any other legitimate conditions
beyond either party's control, the Event Coordinator agrees to provide a financial report
showing the current status of funds used. The ATBIO Board will follow the official event
cancellation protocol and will determine the fund quantity to either be refunded or rolled
forward to future events based on the financial report. A. � -z,,/11-/'--1 Applicant Signature --.,;,,,81:Q_-�---------Date ____ _
In case of questions or the need for clarification, please contact Destination Management Consultant, Hanna Meisinger at .L!..!Sfvoigr,•d,n ...ll :5!.� •
11
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ATTACHMENT:
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Page 15 of 23
— 270’—
— 140’—
— 80’—
— 80’—
— 140’—
— 300’— — 250’— — 225’—
CARNIVAL
RIDES CARNIVAL PARKING STAGE
STAGE
CARNIVAL
VENDORS CARNIVAL CARNIVAL CARNIVAL FOOD RR
RRRRBAR
BARBAR B-1ITEM NUMBER:
DATE:
ATTACHMENT:
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Page 16 of 23
ITEM NUMBER: B-2
DATE: 03/17/21
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
The Garagiste Festival Event Sponsorship Presentation
RECOMMENDATION:
Review and provide staff direction for the 2021 Garagiste Festival event sponsorship
presentation.
DISCUSSION:
The Garagiste Festival was founded nine years ago. Now voted the #1 Wine Festival in
America by USA Today, the event has become a huge success in showcasing the
micro-wineries of the Central Coast and California. As the event grows, they rely heavily
on sponsors for in-kind and financial sponsorship to provide affordable tickets and
encourage overnight stays.
As they look towards this year’s event, they are requesting up to $10,000 in financial
sponsorship from Visit Atascadero.
During their presentation at the September 18, 2019 Board Meeting, the event planner
shared there are opportunities to bring the Friday event to an Atascadero venue in
future years. Following the September 18, 2019 Board Meeting, the event planner
coordinated efforts with the City to confirm the possibility of hosting the Friday night
event at the Pavilion on the Lake in Atascadero. Due to the COVID-19 pandemic, the
originally proposed 2020 Garagiste Festival was cancelled.
Following the review of the 2021 Garagiste Festival Event application, the Board will
provide staff direction on potential sponsorship.
FISCAL IMPACT (GL 2801):
Up to $10,000.
ATTACHMENTS:
1. 2020 Event Sponsorship Application
Page 17 of 23
CALIFORNIA
Event Support Application Form
Requesting Organization: GA n. /.\ '{ , -::�e ( .JE!.J.'\ , f .,.,Jc.Contact: �ov] r'\ l r-J,J I c:..k Phone Number: BI 6 -9. 1-Cf -? t 'dYEmail: 0t.(t'l1f'lN\(..K e \"V.<'.'.. Cd(\ Mailing Address: S-z.25"' �..J �.,. i{2:{,. f/)_c-1 City, State, Zip: �.e neLe...-£..o10 I cA 9 ] L( b �
Name ofEvent:4 9 i.l br-.J,..J'-'A \ GA/LA t1 t({c �({ 11,..1,1 (
Event Description: -Jo±,e...P Jl:-. [c,J, ,J� ���tV.I' (I .J
P f)fl/\. 1 cA l 7 US. A lo J' A �1 . � -tuNL � -+-le
(11>� J h 1 �• w 1,-J '\ '' & .. llA� 1 c-\,_ " /YI , l-n.o -....J , ✓-'<A , a • {
� k_e_ L(?_,j !LA! CoAr.{-� cl\ {L Cok /"'/-"Event Dates/Times: N o 0 I - / D I li , :J,o I 9Event Website: bA�Ajl(�e.-re.�-l-,� l . C {) nTotal Anticipated Attendees: f oob Portion From Outside SLO County: l Y %
Is this the first year the event will take place? □ Yes � No If this event has taken place previously, please provide historical data including
attendance numbers: s:::e..s2 /\=t{,A ( Le f N Jee--
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Page 18 of 23
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Page 19 of 23
Additional Details:
Rules and Regulations for Event Coordinators
•�vent_coordinators will be held accountable for promoting and advertising the event,
including, but not limited to, listing the event on the Visit SLO CAL website
(www.slocal.com) within 30 days of Board approval for funding.
•Event coord inators will also be held responsible for ensuring the Visit Atascadero
logo and branding is used appropriately on any event materials. This incl udes
ensuring the Visit Atascadero logo is visible on event website and marketing
collateral within 30 days of Board approval for funding.
•Event coordi nators should ensure every effort is made to promote the entire
Atascadero destination. On the event website, event coordinators should only link to
the Visit Atascadero lodging page (www.visitatascadero.com/lodging) and always
pay careful attention to never promote specific lodging properties unless individual
agreements with those properties have been arranged outside of ATBID activity.
•Event coordinators should plan to attend an ATBID Board Meet ing following the
event to provide a recap presentation which includes attendee numbers, overnight
stays, event perception and any other pertinent information for the Board.
***Please include a detailed event budget and marketing strategy. Feel
free to attach additional information for consideration with
application.
***You must submit copies of additional required documents two
weeks prior to event. The Atascadero TBID Board reserves the right to
withdraw funding if the appropriate documents are not obtained for
the event.
4
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Page 20 of 23
B-2ITEM NUMBER: DATE: ATTACHMENT:03/17/21 1 Page 21 of 23
ITEM NUMBER: B-3
DATE: 03/17/21
ADVISORY BOARD FOR THE ATASCADERO TOURISM
BUSINESS IMPROVEMENT DISTRICT
Staff Report
Monthly Budget Report
RECOMMENDATION:
Receive and file Monthly Budget Report.
DISCUSSION:
The 2020/21 Fiscal Year Budget shows all expenditures through January 31, 2020. As
anticipated, with the California travel regulations, revenue was low in January.
FISCAL IMPACT:
None.
ATTACHMENTS:
1. 2020/21 ATBID Budget
Page 22 of 23
GL #
REVENUE PROJECTIONS July August September October November December January Actuals Budget
1100 2% BID Revenue July 2020 - June 2021 67,286.00$ 2,132.00$ -$ 43,541.00$ 6,407.00$ 119,366.00$ $326,770.00
1200 Estimated Fund Balance from 2020/2021 $256,830.00
1300 Revenue from Use of Money $4,670.00
Total $588,270.00
Budget Recommended
Budget Updates % of Total Budget
2100 Admin $38,385.00 14.78%
2101 City Admin Fees $2,610.00
2102 Office Expense $2,500.00
2103 Operating Supplies and misc. expenses $500.00
2104 Lodging Ordinance Enforcement $5,200.00
2105 Big Red Marketing 750.00$ 750.00$ 750.00$ 750.00$ 750.00$ 650.00$ 800.00$ 5,200.00$ $9,375.00
2106 Verdin 885.90$ 2,002.90$ 1,288.30$ 1,588.90$ 1,585.30$ 915.20$ 556.50$ 8,823.00$ $18,200.00
2200 ATBID Management $20,812.00 8.01%
2201 Board Management & Coordination 850.00$ 1,200.00$ $845.00 100.00$ 200.00$ 700.00$ 900.00$ 4,795.00$ $8,625.00
2202 Financial Management 500.00$ 500.00$ 500.00$ 500.00$ 250.00$ 650.00$ 350.00$ 3,250.00$ $8,512.00
2203 Strategy 280.00$ 280.00$ 900.00$ 280.00$ 600.00$ 300.00$ 1,000.00$ 3,640.00$ $3,675.00
2204 COVID 1,000.00$ 2,000.00$ 3,000.00$ $0.00
2300 Visual Assets and Branding $23,000.00 8.85%
2301 Photography & Video $0.00
2302 Creative Services - Verdin Scope 1,306.10$ 1,816.50$ 1,202.40$ 1,776.70$ 5,287.81$ 302.40$ 268.50$ 11,960.41$ $23,000.00
2303 Creative Services - Out of Scope 245.50$ 245.50$ $0.00
2304 Promotional Items & Visit Atascadero Brochure $0.00
2400 Digital Marketing $23,480.00 9.04%
2401 Website Updates 129.80$ 47.95$ 105.95$ 451.45$ 47.95$ 783.10$ $780.00
2402 Social Media contest hard costs $200.00
2403 Social Media/Contest Management 1,579.20$ 1,560.60$ 1,379.90$ 1,627.60$ 1,526.30$ 1,565.10$ 1,439.40$ 10,678.10$ $18,800.00
2404 E-Newsletter 41.99$ 41.99$ 611.29$ 42.00$ 43.19$ 299.09$ 43.19$ 1,122.74$ $3,700.00
2500 Advertising $64,576.00 24.86%
2501 Planned Media Buys 488.94$ 104.65$ 593.59$ $50,000.00
2502 Reactive Advertising & Co-Ops 1,000.00$ 1,000.00$ $10,000.00
2503 Verdin Media Retainer 128.00$ 128.00$ 256.00$ $4,576.00
2600 Public Relations $4,500.00 1.73%
2601 FAMs/ Individual Itineraries $1,500.00
2602 PR Retainer & Reactive Planning 101.50$ 101.50$ $3,000.00
2700 Tour & Travel $10,000.00 3.85%
2701 Trade Show $10,000.00
2800 Consumer Outreach $35,000.00 13.47%
2801 Event Sponorship 5,000.00$ 5,000.00$ $30,000.00
2802 Management of Event Sponorship 300.00$ 450.00$ 400.00$ 350.00$ 400.00$ 350.00$ 350.00$ 2,600.00$ $5,000.00
2900 Recovery Plan $40,000.00 15.40%
2901 Social Videos 960.80$ 792.70$ 617.40$ 120.00$ 2,490.90$ $10,000.00
2902 Social Takeover Management 302.10$ 244.10$ 833.20$ 529.60$ 787.60$ 2,696.60$
2903 Recovery Campaigns/Giveaways $10,000.00
2904 Public Relations Tactics 465.60$ 87.00$ 58.00$ 610.60$ $5,000.00
2905 Partnership Programs $10,000.00
2906 Signage $5,000.00
TOTAL EXPENSES 8,088.59$ 9,951.89$ 10,089.64$ 16,364.19$ 11,743.65$ 6,671.99$ 5,937.09$ 68,847.04$ $259,753.00
Cash Reserves $58,000.00
Funds Unallocated $270,517.00
Total Budget $588,270.00
ATBID 2020/21 BUDGETED P&L
B-3ITEM NUMBER:
DATE:
ATTACHMENT:
03/17/21
1
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